Canon EOS Rebel T3i 600D Digital SLR Camera Press Release

Capture every moment of your adventure with the new EOS 600D

London, UK, 7th February 2011 – Canon today announces the launch of the EOS 600D – a compact, lightweight Digital SLR (DSLR) that makes capturing exciting, fun and creative images easier than ever. The perfect choice for aspiring photographers looking for a combination of outstanding image quality and ease-of-use, the EOS 600D sits at the top of Canon’s entry-level EOS line-up, above the existing EOS 550D and the new EOS 1100D.

Capturing stunning images and Full HD video has never been easier, thanks to a range of automatic shooting modes that beginners can use to instantly express their creativity. A Feature Guide has been added to the user interface to help you learn about the camera as you use it, helping to develop your photography skills. With an unrivalled range of EF lenses, Speedlites and other accessories to enhance your shooting, the EOS system holds the key to the perfect shot – wherever your journey takes you, and whatever the scene before you.

First-class image quality

The EOS 600D provides all the tools to capture beautiful stills and HD movies. Amazing picture detail is provided by a high-resolution 18 Megapixel (MP) APS-C CMOS sensor, which combines with 14-bit DIGIC 4 processing so you can capture the wonder of a beautiful blue sky and enjoy exceptionally smooth gradients between colours. The camera’s low light shooting capability enables you to achieve clear, natural images in darker conditions, with an ISO range of 100-6400 that can be further expanded to 12800.

Great for shooting pets, children or wildlife, the EOS 600D allows high-speed shooting at 3.7 frames per second (fps), enabling you to capture fast-moving action. Each shot will be captured in sharp detail thanks to the 9-point Auto Focus system, which can track subjects using the auto focus points across the frame. Even more accurate focusing is providing by an extra-sensitive central AF Sensor, while the iFCL Metering system from the semi-professional EOS 7D features a 63-zone Dual-layer metering sensor, helping you to ensure your shot is correctly exposed, even in difficult lighting conditions.

Easy shooting, amazing results

New fully-automatic Scene Intelligent Auto mode makes it easy for you to capture outstanding quality shots with almost no effort. Allowing you to focus exclusively on framing your picture, Scene Intelligent Auto analyses the scene for you and automatically picks the best settings to capture it. Your images will look better than ever thanks to a new ‘Auto’ Picture Style, which automatically makes fine adjustments to colours while you focus on capturing the scene you want.

The EOS 600D also makes it easy for you to instantly add creativity to your pictures. Change the atmosphere of a scene with Basic+, which allows you to pick the mood you want to achieve from one of eight options, including ‘Warm’, ‘Cool’ or ‘Intense’. Whether you’re shooting landscapes, portraits, or close-up macro shots, Basic+ makes it easy to capture the perfect image.

Simple, flexible, artistic

Ideal for beginners, a Feature Guide has been added to the EOS 600D’s menu system, offering a brief description of each key setting and its effect, helping you learn more about the camera as you use it.

You can also shoot overhead, at ground level or around corners with the EOS 600D’s Vari-angle 7.7cm 3:2 ratio ClearView LCD. Rich on-screen detail is provided in 1.04 million-dot resolution, and the side-mounted hinge allows users to comfortably and creatively shoot from a range of unusual angles, or when using a tripod. A smudge-resistant fluorine coating and three anti-reflection coatings also ensure you can see the LCD in clear detail, wherever you are.

Allowing you to apply your own stamp to your shots, the EOS 600D is perfect for experimenting with different Creative Filters. Fish-eye-Effect creates a barrel-shaped distortion similar to a fish-eye lens, and you can instantly turn a scene into a small-scale model with Miniature Effect. Toy Camera Effect, Grainy B/W and Soft Focus offer additional options, allowing you to experiment with your images in a number of different ways.

Capture stunning detail with EOS movie

Capture your memories in superb clarity with Full HD (1080p) movie mode, while a dedicated movie shooting mode means you can switch between stills and HD video instantly. You can also reach distant subjects using new Movie Digital Zoom function, which crops the centre of the sensor from 3x to 10x while still maintaining Full HD quality – great for capturing wildlife on a safari holiday.

Enabling you to capture more engaging videos, Video Snapshot mode shoots video in two, four, or eight second segments, creating clips that are short, easy to edit and of similar lengths to clips used in most TV programmes. As they are recorded, the clips are saved to a Video Snapshot Album and combined into one movie. A soundtrack can be added by choosing from tracks uploaded to the camera and the result viewed on the camera’s LCD, or on an HDTV via the built-in mini HDMI connection.

The EOS system – unrestricted creativity

As your skills develop, the EOS 600D grows with you. As part of Canon’s EOS range, the camera is compatible with the unrivalled selection of EF lenses and a range of accessories, so you can add to your kitbag as your ability and style develops. Over 60 lenses provide you with unlimited creative possibilities: wide-angle lenses capture sweeping landscapes, macro lenses capture the most intricate beauty of the tiniest creatures, and telephoto lenses make distant scenes appear as if they are right in front of you.

Using Canon’s range of Speedlite flashes and the EOS 600D’s Integrated Speedlite Transmitter, you can also experiment with different lighting techniques, or use your flash off-camera, to give your subject or scene a completely different look and feel. With the Easy Wireless function, the camera will also take care of the complicated settings whilst you focus on framing and lighting your scene as you wish.

Introducing the new EF-S 18-55mm f/3.5-5.6 IS II

Launching with the EOS 600D is the EF-S 18-55mm f/3.5-5.6 IS II – a new kit lens that provides excellent performance for beginners. A lightweight construction makes it easy to carry, and Canon’s acclaimed optical Image Stabilization also minimises the risk of blur, allowing photographers to use shutter speeds 4 stops slower while still maintaining a blur-free shot. The EF-S 18-55mm f/3.5-5.6 IS II will succeed the existing EF-S 18-55mm f/3.5-5.6 IS in Canon’s lens line-up.

EOS 600D – key features:

• 18-megapixel CMOS sensor
• Scene Intelligent Auto mode
• Full-HD EOS Movie
• On-screen Feature Guide
• 3.7fps continuous shooting
• Wide-area 9-point AF
• 1,040k-dot vari-angle 7.7cm (3.0”) screen
• Basic+ and Creative Filters
• Built-in wireless flash control

 
Back to the Canon EOS Rebel T3i / 600D review.