Canon EOS 50D Digital SLR Camera UK Press Release

The EOS 50D: Outstanding speed and resolution for the discerning photographer

The digital SLR that photography enthusiasts have been waiting for, Canon’s new EOS 50D offers incredible speed and resolution at a unique price point.

An outstanding 15.1 Megapixel resolution allows giant prints and cropping without compromise. This is matched by shooting at 6.3 frames per second in bursts of up to 90 shots[1]. See every wing beat of a bird in flight. Freeze a mid-air leap, or a split-second facial expression. With the EOS 50D, it’s possible to capture those instants that slower cameras can miss.

A new high resolution 3.0” Clear View LCD screen provides ultra-detailed image review, as well as accurate focusing when using the Live View mode. Canon’s 9-point AF system tracks moving subjects and locks onto stationary objects with equal ease. As night falls, base ISO levels can be pushed up to 3200 – or expanded to 12800 for situations where flash is best avoided.

Plus – as with all EOS cameras – creative flexibility is assured, thanks to Canon’s world-leading range of lenses and accessories.

Key features

15.1 Megapixel APS-C CMOS sensor
Up to 6.3 frames per second
DIGIC 4 processor
ISO 100-3200, expandable to 12800
9-point wide area AF
3.0” Clear View LCD with Live View shooting & Face Detection AF
Magnesium alloy body, with environmental protection
EOS Integrated Cleaning System

Pricing & Availability:
The EOS 50D (body only) is available from end of September 2008 priced at £1199.99 / €1599.99 RRP inc. VAT.
The EOS 50D EF-S 17-85mm f/4-5.6 IS USM kit is available from end of September 2008 priced at £1499.99 / €1949.99 RRP inc. VAT.

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