Canon and Sony News and What's New (Excluding Deals) (Page 2)

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From Sigma Corporation of America:

Sigma Announces New Visual Identity, New Camera & Lenses

Tokyo, Japan - Sigma Corporation has just unveiled its updated and elevated visual identity at a worldwide announcement event in Tokyo, Japan led by CEO Kazuto Yamaki. The elegant new brand look, including updated wordmark, logo and color palette has been unveiled on the websites for Sigma America, Sigma Global, and Sigma Nordic.

Sigma has announced several new products showcasing the elevated visual identity including the radically simple Sigma BF camera, the world’s first full-frame 300-600mm F4 zoom lens, the world’s first 18.8x zoom lens for APS-C mirrorless system cameras, and the renewed I series of lenses, which are now available with the updated logos in silver finish for L-Mount as well as black finish for Sony E-Mount and L-Mount. Additionally, Sigma America will be showcasing the new products and elevated brand identity at a Pop-Up Space in Manhattan’s Nolita neighborhood throughout the month of March.

Here is a brief synopsis of the announcements, with some detailed press releases following (and linked).

Sigma Announces New Visual Identity & New Art Projects Initiative

On February 24, 2025, Sigma Corporation will adopt a new visual identity for its products and brand. The way cameras and photography relate to our lives is constantly changing, as the industry undergoes constant evolution and occasional revolutionary leaps. At the same time, the fundamental desire at the heart of photography – to capture and share moments – remains unchanged. Our new visual identity reflects our unwavering commitment to supporting this pursuit through exceptional craftsmanship and creativity.

The most striking changes concern Sigma's wordmark and symbol. The new symbol is a contemporary update of the symbol that has been in use since Sigma's founding. Based on the Greek letter S, it reflects the name of our company and symbolizes the guiding idea behind our manufacturing philosophy: every single product is the sum of the technology, experience, passion and expertise of everyone involved in its creation.

Sigma Introduces the Sigma BF camera

The Sigma BF presents an uncompromising new vision for the digital camera. Stripped to the essence but packed with power, innovative yet rooted in the origins of photography, it is designed to accompany you throughout your day and to capture the spontaneous beauty of everyday life. The BF balances performance with simplicity and returns the focus to what matters most: your photographs. The Sigma BF will retail for $1,999 and be available in April 2025.

Sigma Introduces 300-600mm F4 DG OS Sports lens

The Sigma 300-600mm F4 DG OS | Sports is a revolutionary large-aperture ultra-telephoto zoom lens that delivers all the convenience and versatility of a zoom lens with the superior optical performance of an ultra-telephoto prime lens. The fast and precise AF performance of its High-response Linear Actuator (HLA) and 5.5 stops of optical stabilization at 600mm make the Sigma 300-600mm F4 DG OS | Sports a powerful choice for the challenges of sports, action and wildlife photography. Available for Sony E-mount and Leica L-Mount, the lens is priced at $5,999 and will be available through US retailers in April 2025.

Sigma Introduces 16-300mm F3.5-6.7 DC OS Contemporary lens

The Sigma 16-300mm F3.5-6.7 DC OS | Contemporary features an 18.8x zoom ratio, the world’s largest¹ for an APS-C format mirrorless lens. Equivalent to 24-450mm in 35mm format, this portable lens covers everything from wide-angle for landscapes and interiors to super-telephoto for sports, wildlife and aviation. This extremely versatile lens brings the full range of photographic subjects within reach, from landscapes and portraits to wildlife and sports photography.

¹ As an AF compatible interchangeable lens exclusively for mirrorless, as of February, 2025 by Sigma.

Sigma Introduces Renewed I Series lenses

The I series line of stylish, compact full-frame prime lenses for mirrorless camera systems has been renewed. Updates include silver models for L-Mount, updated laser engravings of the new Sigma logo on both the new silver L-Mount versions, and the black versions for both Sony E-mount and L-Mount. The lens naming has also been updated, with the "DN" designation being removed from the lens name, reflecting Sigma's ongoing focus on mirrorless camera system lenses.

Sigma America Hosts Pop-Up Space in Manhattan

Sigma America is hosting a Pop-Up Space in March at 21 Spring Street in Manhattan's Nolita neighborhood to introduce the elegantly updated visual identity, the radically simple Sigma BF camera, and recently announced lenses including the first-ever 300-600mm F4 zoom lens. Celebrating the Art of Engineering and Engineering for Art, the space will showcase artwork captured with the new camera by esteemed photographers.

The Pop-Up Space will be open daily 10AM-6PM beginning Friday, March 7 and will run through 2PM Saturday, March 29. Guests will have an exclusive first look at the just-announced Sigma BF camera, an elegant new 24-megapixel full-frame camera designed to look as sharp as its images.

On weekdays, attendees will have the opportunity to learn more about Sigma's new products and visual identity from Sigma team members. Weekends will feature meet-and-greets with photographers, Instagrammers and influencers including Yu Shi, Max Loewenstein, Bri Hall, Ethan Barber, plus Chris Greer and Paul Daniel, co-hosts of the new PBS series View Finders, Sigma CEO Kazuto Yamaki, and others throughout the month.

This awesome-for-sports-and-wildlife focal length range and wide-aperture combination with promised flagship ultra-telephoto prime lens imge quality at a surprisingly low price makes the Sigma 300-600mm F4 DG OS Sports Lens super attractive. Those features combined with a low initial supply will make the this lens hard to get. Preorder it now at B&H | Adorama | WEX | Camera Canada

The innovative Sigma 300-600mm F4 DG OS | Sports combines the power of a prime lens with the freedom to zoom

Ronkonkoma, New York - Sigma Corporation of America, the US subsidiary of Sigma Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the Sigma 300-600mm F4 DG OS | Sports lens for the US Market. The Sigma 300-600mm F4 DG OS | Sports is a revolutionary large-aperture ultra-telephoto zoom lens that delivers all the convenience and versatility of a zoom lens with the superior optical performance of an ultra-telephoto prime lens. The fast and precise AF performance of its High-response Linear Actuator (HLA) and 5.5 stops of optical stabilization at 600mm make the Sigma 300-600mm F4 DG OS | Sports a powerful choice for the challenges of sports, action and wildlife photography. Available for Sony E-mount and Leica L-Mount, the lens is priced at $5,999 and will be available through US retailers in April 2025. Exclusively for mirrorless cameras|Compatible with full-frame cameras

Sigma 300-600mm F4 DG OS | Sports

• Ultra-telephoto zoom lens with the optical performance and brightness of a prime lens
• High-speed autofocus and powerful optical stabilization to never miss a decisive moment
• Exceptional quality, functionality and features as the flagship of the Sigma’s Sports line

Supplied accessories: Case LS-598SEL, Lens Hood LH1615-01, Tripod Socket TS-171, Cover Lens Cap LC-598E, Rear Cap LCR III, Shoulder Strap, Drop In Filter Holder RFH-21

Available mounts: L-Mount, Sony E-mount

Launch date: April 2025

* Product appearance and specifications are subject to change.

* L-Mount is a registered trademark of Leica Camera AG.

* This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.

#Sigma #Sigma300600mmSports #SigmaSports #SigmaSportsZoom #SigmaDG

Superior optical performance and agility for professionals:

The innovative Sigma 300-600mm F4 DG OS | Sports combines the power of a prime lens with the freedom to zoom

The Sigma 300-600mm F4 DG OS | Sports is a revolutionary large-aperture ultra-telephoto zoom lens that delivers all the convenience and versatility of a zoom lens with the superior optical performance of an ultra-telephoto prime lens. With the Sigma 300-600mm F4 DG OS | Sports, photographers can move freely between focal lengths of 300mm and 600mm without changing lenses. The fast and precise AF performance of its High-response Linear Actuator (HLA) and 5.5 stops of optical stabilization at 600mm make the Sigma 300-600mm F4 DG OS | Sports a powerful choice for the challenges of sports, action and wildlife photography, where situations change quickly and the opportunity for the perfect photo lasts only a few moments. Featuring a magnesium alloy body, thermal insulation paint and additional features such as the newly added function ring, the Sigma 300-600mm F4 DG OS | Sports has been designed to support professionals achieve their best shots.

[Key features]

Ultra-telephoto zoom lens with the optical performance and brightness of a prime lens

Exceptional versatility in the ultra-telephoto range

The Sigma 300-600mm F4 DG OS | Sports extends the capabilities of a 600mm F4 prime lens with the freedom to zoom out all the way to 300mm without compromising optical performance. Its inner zoom mechanism minimizes center of gravity fluctuations throughout the entire zoom range, making it a versatile and easy-to-use tool for an unprecedented range of shooting situations.

Extremely high optical performance

The Sigma 300-600mm F4 DG OS | Sports features 28 lens elements in 21 groups, including 6 FLD and 1 SLD glass elements, anomalous dispersion glass, and high refractive index glass. Its optical design provides excellent correction of various optical aberrations, such as chromatic aberration, throughout the entire zoom range. Although a zoom lens, the Sigma 300-600mm F4 DG OS | Sports delivers the unparalleled optical performance of a prime lens.

High-speed autofocus and powerful optical stabilization to never miss a decisive moment

HLA-driven high-speed AF

Despite its large aperture of F4, the Sigma 300-600mm F4 DG OS | Sports features a lightweight focus lens group thanks to the use of a high-thrust HLA (High-response Linear Actuator), optimized optical power arrangement and state-of-the-art glass materials. The result is high-speed autofocus functionality with outstanding accuracy.

Powerful Optical Stabilization function driven by the OS2 algorithm

The Sigma 300-600mm F4 DG OS | Sports delivers exceptional optical stabilization of 5.5 stops* at 600mm. Powered by Sigma’s sophisticated OS2 algorithm and featuring a drive unit with a specially designed actuator and high-precision sensor, this lens effortlessly meets the demands of a large-aperture ultra-telephoto. Additionally, photographers have the choice between two Optical Stabilization (OS) modes: Mode 1 is suitable for most still photography and video situations, while Mode 2 was specially designed for panning shots. Driven by Sigma’s Intelligent OS2 algorithm, this mode stabilizes the image during horizontal, vertical, or diagonal movements, regardless of the camera’s orientation, enabling photographers to capture moving subjects with professional precision.

* Based on CIPA guidelines. (Measured at a focal length of 600mm with a 35mm full-frame camera)

Exceptional quality, functionality and features as the flagship of the Sigma’s Sports line

Combines high robustness and mobility

The lens barrel is made of magnesium alloy for the main parts and the hood is made of carbon, achieving both high robustness and light weight. In addition, the optical design with the center of gravity toward the camera greatly improves the weight balance, which tends to be front-heavy.

Thermal insulation paint for perfect lens performance

The exterior of the lens body is coated with a thermal insulation paint that effectively suppresses heat absorption from sunlight. This prevents the lens from heating up, even during long outdoor shoots in sunny weather, such as nature or motorsports photography.

New function ring adds extended functionality

The Sigma 300-600mm F4 DG OS | Sports features a newly added function ring that further expands the options of the lens. The focus ring offers two different modes, selected via its setting switch:

Focus Preset Mode:

By turning the function ring to the left or right, the focus can be instantly shifted to a pre-registered focus position. This is useful when frequently shooting at a fixed focus position.

Power Focus Mode:

Focusing at a constant speed is possible by operating the function ring. This allows for smooth focus shift during movie shooting as well as for focusing with minimal movement when shooting hand-held. Focusing speed can be changed in two steps depending on the angle at which the function ring is operated.

Durable and easy-to-handle tripod socket

The tripod socket's rotating mechanism uses bearings for both high durability and smooth rotation with an optional click/declick mechanism for each 90° angle to assist in accuracy. The tripod socket foot is compatible with Arca-Swiss type clamps, whichcan be easily removed and replaced with different interchangeable tripod sockets (available separately) to suit a variety of situations and preferences.

Equipped with a drop-in filter holder

The Sigma 300-600mm F4 DG OS | Sports features a drop-in filter holder for standard ø40.5mm filters. In addition, Sigma has developed a new drop-in circular polarizing filter and a variable ND filter (available separately) that can be adjusted by approximately 7-stops while dropped into the lens.

Weatherability of Sigma’s Sports line specifications

The mount joints, manual focus ring, zoom ring, custom switches and other control switches, and exterior joints are all protected from dust and splash by a dust- and splash-resistant structure*. Further, the frontmost surface of the lens is coated with a water- and oil-repellent coating to facilitate maintenance when water droplets or dust adhere to the lens.

* The structure is designed to be dust- and splash-resistant, but not waterproof. Be careful not to bring the lens in contact with a large amount of water. Water inside the lens may cause major damage and even render the lens unrepairable.

Various functions to support shooting

The lens features a variety of buttons and switches to accommodate individual preferences and the demands of different shooting situations, including AFL buttons in four different locations, a focus mode switch, a focus limiter switch, an OS mode switch (Mode 1 or Mode 2), and a custom mode switch. The L-Mount version of the lens is also compatible with Tele Converters (TC-1411/TC-2011) for AF-enabled shooting at a maximum focal length of 1,200mm.

[Additional features]

• HLA (High-response Linear Actuator)
• Optical Stabilization algorithm OS2
• Inner Zoom
• NPC (Nano Porous Coating)
• Water- and Oil-Repellent Coating
• AFL button (4 locations)
  * Assignment of functions is limited to supported cameras and assignable functions vary depending on the camera.
• Focus Mode switch
• OS switch
• Focus Limiter switch
• Custom Mode switch
• Function ring
• Drop In Filter Holder
• Dust- and Splash- Resistant Structure
• Mount Conversion Service available
• Support for switching between linear and non-linear focus ring settings (for L-Mount only)
  * Only cameras that are compatible with the system are allowed to use the system.
• Compatible with Signa Tele Converter TC-1411 / TC-2011 (sold separately / for L-Mount only)
• Compatible with Sigma USB Dock UD-11 (sold separately / for L-Mount only)
• Every single lens undergoes Sigma’s proprietary MTF measuring system

[Key specifications] The figures below are for the L-Mount version.

Lens construction: 28 elements in 21 groups (6 FLD, 1 SLD)
Angle of View: 8.2-4.1°
Number of Diaphragm Blades : 13 (Rounded Diaphragm)
Minimum Aperture : F22
Minimum Focusing Distance: 280cm(W) - 450cm(T) / 110.3in.(W) - 177.2in.(T)
Maximum Magnification Ratio: 1:6 at f=470mm | Filter Size: f40.5mm (Rear)
Maximum Diameter x Length: f167.0mm x 467.9mm / f6.6in. x 18.4in.
Weight: 3,985g / 140.6oz.

[Product Barcode] L-Mount 0085126 598693
Sony E-mount 0085126 598655
[Accessories (Supplied)] Name of product / Product Barcode
Lens Hood LH1615-01 0085126 941680
Cover Lens Cap LC-598E 0085126 941703
Rear Cap LCR III L-Mount 0085126 941628, Sony E-mount 0085126 941635
Tripod Socket TS-161 0085126 941697
Drop In Filter Holder RFH-21 L-Mount 0085126 941727, Sony E-mount 0085126 941710
[Accessories (Optional)] Name of product / Product Barcode
USB Dock UD-11 L-Mount 0085126 878696
Tele Converter TC-1411 L-Mount 0085126 825690
Tele Converter TC-2011 L-Mount 0085126 826697
Drop In WR Circular PL RCP-21 L-Mount 008512 6941741, Sony E-mount 008512 6941734
Drop In WR Variable ND RND-21 L-Mount 0085126 941765 Sony E-mount 0085126 941758

Orders

Get the Sigma 300-600mm F4 DG OS Sports Lens at B&H | Adorama | WEX | Camera Canada

Get the affordable Sigma 16-300mm F3.5-6.7 DC OS Contemporary Lens at B&H | Adorama | WEX | Camera Canada

Sigma presents the world's first mirrorless lens with an approximate zoom ratio of 18.8x. Powerful yet portable, the 16-300mm F3.5-6.7 DC OS | Contemporary delivers outstanding results in any situation.

Ronkonkoma, New York - SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the 16-300mm F3.5-6.7 DC OS | Contemporary lens for the US market. the Sigma 16-300mm F3.5-6.7 DC OS | Contemporary features an 18.8x zoom ratio, the world’s largest¹ for an APS-C format mirrorless lens. Equivalent to 24-450mm in 35mm format, this portable lens covers everything from wide-angle for landscapes and interiors to super-telephoto for sports, wildlife and aviation. This extremely versatile lens brings the full range of photographic subjects within reach, from landscapes and portraits to wildlife and sports photography. The lens is available in L-Mount, Sony E-Mount, Fujifilm X Mount and Canon RF Mount and will retail for $699 through authorized US retailers.

¹ As an AF compatible interchangeable lens exclusively for mirrorless, as of February, 2025 by Sigma.

Exclusively for mirrorless cameras|Compatible with crop sensor cameras Sigma 16-300mm F3.5-6.7 DC OS | Contemporary

• Wide-angle, super-telephoto and close-up photography all in one lens
• High-speed autofocus and image stabilization for effortless shooting with reliable results
• Uncompromising optical quality that redefines the standard for super-zoom performance

Launch date: April, 2025 L-Mount, Sony E-Mount. May, 2025 FUJIFILM X Mount, Canon RF Mount

Supplied accessories: Lens Hood LH706-03, Front Cap LCF-67 IV, Rear Cap LCR III, Pouch

Available mounts: L-Mount, Sony E-mount, FUJIFILM X Mount, Canon RF Mount

* Product appearance and specifications are subject to change.

* L-Mount is a registered trademark of Leica Camera AG.

* This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.

* This product is developed, manufactured and sold under license from Canon Inc.

#Sigma #Sigma16300mmContemporary #SigmaContemporary #SigmaContemporaryZoom

Sigma presents the world's first¹ mirrorless lens with an approximate zoom ratio of 18.8x. Powerful yet portable, the 16-300mm F3.5-6.7 DC OS | Contemporary delivers outstanding results in any situation.

The all-new Sigma 16-300mm F3.5-6.7 DC OS | Contemporary features an 18.8x zoom ratio, the world’s largest¹ for an APS-C format mirrorless lens. Covering the entire range from wide-angle to super-telephoto, this extremely versatile lens brings the full range of photographic subjects within reach, from landscapes and portraits to wildlife and sports photography. With a maximum magnification ratio of 1:2, the 16-300mm F3.5-6.7 DC OS | Contemporary captures detailed close-ups with ease. Its HLA (High-response Linear Actuator) motor provides exceptionally fast, smooth and accurate autofocus — ideal for fast-moving subjects such as birds and aircraft. The lens offers 6 stops of image stabilization at the wide end and 4.5 stops² at the telephoto end, helping photographers achieve blur-free results even at longer focal lengths and in low light. This ultra versatile all-in-one zoom is the perfect tool for creative photographers who want to work in a wide range of photographic genres.

¹ As an AF compatible interchangeable lens exclusively for mirrorless, as of February, 2025 by Sigma.

² Based on CIPA guidelines. (Measured at a focal length of 16mm and 300mm using an APS-C camera)

[Key features]

Wide-angle, super-telephoto and macro photography in one lens

The world's first 18.8x zoom with a 16mm wide-angle setting

The Sigma 16-300mm F3.5-6.7 DC OS | Contemporary is the world's first mirrorless lens with an 18.8x zoom ratio. Equivalent to 24-450mm* in 35mm format, this portable lens covers everything from wide-angle for landscapes and interiors to super-telephoto for sports, wildlife and aviation.

* Approximately 25.6-480mm for the Canon RF Mount version.

Maximum magnification ratio of 1:2 at 70mm for striking close-ups

With a maximum magnification ratio of 1:2 at 70mm, the Sigma 16-300mm F3.5-6.7 DC OS | Contemporary provides excellent close-up performance, perfect for capturing flowers, insects and other small subjects in great detail. With a maximum magnification of 1:3 at the wide end and 1:4 at the telephoto end, photographers have access to a huge range of creative expression.

Small, lightweight and portable

Despite its impressive zoom range of 16-300mm, the Sigma 16-300mm F3.5-6.7 DC OS | Contemporary prioritizes high portability, measuring just 73.8mm in diameter by 121.4mm in length and weighing just 615g*. This is achieved through advanced mechanical and optical design, including a high refractive index glass element with significant thickness variation and an aspherical lens element.

* The figures are for the L-Mount version.

High-speed autofocus and image stabilization for effortless shooting with reliable results

Accelerated AF speed and accuracy with HLA autofocus

To help photographers capture even the most fleeting moments, the Sigma 16-300mm F3.5-6.7 DC OS | Contemporary uses a High-response Linear Actuator (HLA) to achieve high-speed autofocus functionality with excellent drive accuracy.

Outstanding optical stabilization powered by the OS2 algorithm

Inspired by the same technology that powers Sigma's super-telephoto lenses used by professional wildlife and sports photographers, the Sigma 16-300mm F3.5-6.7 DC OS | Contemporary features 6 stops of optical stabilization at the wide end and 4.5 stops at the telephoto end. The latest OS2 optical stabilization algorithm provides superior image stabilization to mitigate the effects of camera shake, helping photographers achieve blur-free results without the need for a tripod, even when shooting in low light and at full zoom.

* Measured using an APS-C camera at focal lengths of 16mm and 300mm according to CIPA standards.

Equipped with a zoom lock switch at the wide end

The Sigma 16-300mm F3.5-6.7 DC OS | Contemporary features a zoom lock switch that can be fixed at the wide end to prevent the lens from extending.

Dust- and splash-resistant structure* and water-repellent coating

Designed to help photographers work in all environments, the Sigma 16-300mm F3.5-6.7 DC OS | Contemporary features a dust- and splash-resistant structure for use in harsh conditions. In addition, the front element features a water- and oil-repellent coating that helps keep the lens free of contaminants.

* The structure is designed to be dust- and splash-resistant, but not waterproof. Be careful not to bring the lens in contact with a large amount of water. Water inside the lens may cause major damage and even render the lens unrepairable.

Uncompromising optical quality that redefines the standard for super-zoom performance

Consistently high image quality across the entire zoom range

Thanks to its advanced optical design with 1 FLD, 4 SLD and 4 aspherical elements, the lens has excellent aberration correction and delivers sharp results throughout the whole zoom and focus range.

Engineered to minimize flare and ghosting

By measuring light incidence under all conditions and using advanced simulation technology, the Sigma 16-300mm F3.5-6.7 DC OS | Contemporary guarantees superior resistance to flare and ghosting, allowing photographers to capture crisp, clear images in even the most challenging lighting conditions - just as an all-in-one lens should.

Suppressed focus breathing for consistent framing

The Sigma 16-300mm F3.5-6.7 DC OS | Contemporary is designed to effectively suppress focus breathing, making it a perfect choice for filmmakers as well as photographers working with multi-shot techniques such as focus stacking. Throughout the zoom range, changes in angle of view are kept to an absolute minimum when changing focus.

[Additional features]

• HLA (High-response Linear Actuator)
• Optical Stabilization algorithm OS2
• Water- and Oil-Repellent Coating
• Zoom Lock switch
• Dust and Splash Resistant Structure
• Mount Conversion Service available
• Support for switching between linear and non-linear focus ring settings (for L-Mount only)*
  * Only cameras that are compatible with the system are allowed to use the system.
• Compatible with Sigma USB Dock UD-11 (sold separately / for L-Mount only)
• Every single lens undergoes Sigma’s proprietary MTF measuring system

[Key specifications] The figures below are for the L-Mount version.
Lens construction: 20 elements in 14 groups (1 FLD, 4 SLD, 4 aspherical elements)
Angle of View: 83.2-5.4°
Number of Diaphragm Blades: 9 (Rounded Diaphragm)
Minimum Aperture: F22-45
Minimum Focusing Distance: 17cm(W) - 105cm(T) / 6.7in.(W) - 41.4in.(T)
Maximum Magnification Ratio: 1:2 at f=70mm
Filter Size: f67mm
Maximum Diameter x Length: f73.8mm x 121.4mm / f2.9in. x 4.8in.
Weight: 615g / 21.7oz.

Orders

Order the affordable Sigma 16-300mm F3.5-6.7 DC OS Contemporary Lens at B&H | Adorama | WEX | Camera Canada

Even the product name is succinct. Order the Sigma BF from B&H

Introducing the “Radically Simple” Sigma BF camera

Ronkonkoma, New York - SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the Sigma BF, a 24-megapixel full-frame L-Mount camera. The Sigma BF presents an uncompromising new vision for the digital camera. Stripped to the essence but packed with power, innovative yet rooted in the origins of photography, it is designed to accompany you throughout your day and to capture the spontaneous beauty of everyday life. The BF balances performance with simplicity and returns the focus to what matters most: your photographs. The Sigma BF will retail for $1,999 and be available in April 2025.

Supplied accessories: Li-ion Battery Pack BP-81, Metal Body CapA
Body colors: Silver, Black
Launch date: April 2025
* Product appearance and specifications are subject to change.
* L-Mount is a registered trademark of Leica Camera AG.

#SigmaBF #Sigma

A radically simple camera that evokes the essence of photography

A full-frame mirrorless camera offering an unprecedented intuitive shooting experience

Staying close to the photographer, the Sigma BF captures the beauty that lies hidden in everyday life, and becomes the catalyst to be aware of that beauty.

The BF focuses on the joy of photography that only a camera as a tool can provide. By simplifying and stripping away all excess elements, this full-frame mirrorless camera redefines the process of taking a photograph as a natural act.

The unique user interface, which provides a new sense of connection between the photographer and the camera in a true seamless unibody, is more intuitive than ever with its pressure-sensitive haptic buttons and dial. The high-definition expression of the approximately 24-megapixel full-frame sensor and the reliable dual autofocus system bring your vision to life.

Key features

Simple, clear, and completely new user interface

The user interface has a completely new information structure compared to conventional digital cameras, with the main shooting-related settings stored on the live view screen, secondary settings in the optional menu, and management functions and detailed settings in the system menu. Users can easily operate the shutter speed, aperture, ISO sensitivity, EV compensation and color mode, along with other important shooting-related elements at the touch of a finger. Combined with the auto setting, the functions of the general shooting mode dial are also covered.

Clear live view and status monitor

The default live view screen displays only the minimum necessary information and can be changed to display no information at all. Since the currently active setting is displayed on the status monitor, the users can concentrate solely on composition and the subject on the live view screen.

Minimal controls and haptics

All controls are integrated into just three buttons, one dial, the shutter release, and the power button. The BF is the first mirrorless camera* to incorporate haptics into its Dial, Center button, Option button, and Playback button, resulting in minimal physical wear. The buttons are always accurate and comfortable to press.

* As of February 2025, by Sigma.

Unibody structure

The BF is the first camera in history* to feature a true unibody, which boasts unprecedented rigidity. Each camera is carved from a single, solid block of aluminum over the course of seven hours. The reliable, comfortable weight of its seamless all-metal body harmonizes perfectly with any attached lens.

* As of February 2025, by Sigma.

Internal storage

The BF features 230 GB of internal memory, capable of storing more than 14,000 JPEG files, 4,300 uncompressed RAW images or 2.5 hours of video at the highest-quality setting, with the USB-C port offering fast charging and data-transfer speeds.

Various color modes

Thirteen different color modes are available to open up new avenues of creativity. The modes range from unique options like Teal and Orange, Powder Blue, and Warm Gold to creative yet versatile options such as Rich, and Calm.

Evolved autofocus

A hybrid autofocus system combining image phase detection and contrast detection utilizes state-of-the-art algorithms to capture subjects accurately and reliably. In addition to people, dogs and cats can be detected in the subject detection mode.

Video shooting (6K, L-Log)

The BF supports high-resolution 6K and L-Log recording, enabling video production that takes advantage of the wide dynamic range of a full-frame sensor.

Equipped with L-Mount

The L-Mount lens mount allows the camera to be used with a wide variety of interchangeable lenses for mirrorless cameras from Sigma as well as other L-Mount Alliance partners.

[Key specifications]

Type: Interchangeable-lens Mirrorless Type Digital Camera
Memory Media: Internal Memory (Approx. 230 GB) , USB Storage (for Backup)
Lens Mount: L-Mount
Image Sensor: 35 mm full-frame Back-illuminated CMOS sensor
Camera Effective Pixels / Total Pixels: Approx. 24.6 MP / Approx. 25.3 MP
Movie Recording Format: MOV: H.264, H.265, L-Log
Movie Recording Size / Frame Rate: 6K 29.97 fps, UHD 29.97 fps, FHD 119.88 fps
ISO Sensitivity: ISO 100-102400 / Expanded sensitivity ISO 6, 12, 25, 50
Monitor: 3.15 type, Approx. 2.1M dots
Color Mode: 13 types — Standard, Rich, Calm, Powder Blue, Warm Gold, Teal and Orange, FOV Classic Blue, FOV Classic Yellow, Forest Green, Sunset Red, Cinema, 709 Look, Monochrome
Dimensions (W x H x D): Approx. 130.1 x 72.8 x 36.8 mm / 5.1 x 2.9 x 1.4 in.
Weight: Approx. 388 g / 13.7 oz. (Camera Body Only)

Orders

Order the Sigma BF from B&H

From Sigma Corporation of America:

Sigma Introduces Renewed I Series Lenses

Ronkonkoma, New York – Sigma Corporation of America, the US subsidiary of Sigma Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan, is pleased to announce the renewed I series lenses for the US market. The nine stylish, compact full-frame prime lenses for mirrorless cameras have been updated to reflect the brand’s new elevated visual identity. Updated include a silver variation for L-Mount lenses, updated black exterior for both L-Mount and Sony E-Mount variations, and updated laser engravings. The renewed L-Mount versions will be available for purchase through authorized US retailers in April, 2025, and the update Sony E-Mount versions will be available beginning in May, 2025.

• Silver is added to color variations for L-Mount lenses
• Black exterior is updated for both L-Mount and Sony E-mount lenses
• Product name is changed
• Sigma 45mm F2.8 DG | Contemporary now supports the Magnetic Metal Lens Cap
• Optical performance is maintained to the highest standard

Applicable products: All I series lenses (9 lenses)

Available mounts: L-Mount, Sony E-mount

Launch date: L-Mount: April , 2025 / Sony E-mount: beginning May, 2025

* Product appearance and specifications are subject to change.

* L-Mount is a registered trademark of Leica Camera AG.

* This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.

#Sigma #SigmaIseries #SigmaContemporary #SigmaDG #SigmaLMount #SigmaEmount #Sigma17mmF4Contemporary #Sigma20mmF2Contemporary #Sigma24mmF2Contemporary #Sigma24mmF35Contemporary #Sigma35mmF2Contemporary #Sigma45mmF28Contemporary #Sigma50mmF2Contemporary #Sigma65mmF2Contemporary #Sigma90mmF28Contemporary

Silver is added to color variations for L-Mount lenses

In addition to the existing black models, brand-new silver models are added to the lineup for all nine I series L-Mount lenses. The new lineup enables photographers and filmmakers to enjoy the unique color of the I series, which is made from machined metal.

The silver and black colors of the Sigma BF camera, also announced at this time, have the same finish to match, creating a unified shooting system by combining a lens from the I series with the Sigma BF.

* Sony E-mount compatible models will continue to be available in black only.

Black exterior is updated for both L-Mount and Sony E-mount lenses

The laser engraving on the body and product line badge are newly updated for all nine black models in the Sigma I series for both L-Mount and Sony E-mount lenses.

Sigma 45mm F2.8 DG | Contemporary now supports the Magnetic Metal Lens Cap

Sigma 45mm F2.8 DG | Contemporary now supports the Magnetic Metal Lens Cap, making all nine I series lenses fully compatible with the dedicated lens cap.

* Due to the specification change, the weight of the Sigma 45mm F2.8 DG | Contemporary has increased by 5 g for both the L-Mount and Sony E-mount respectively, compared to their previous models.

Optical performance is maintained to the highest standard

There are no changes to the optical design or product edition number. Photographers and filmmakers can continue to enjoy the same level of high rendering performance as before.

Product name is changed

The product name, as well as the product code are changed due to the renewal. For details, please refer to the information in the [Lineup] section.

(Then) SIGMA 45mm F2.8 DG DN | Contemporary
(Now) Sigma 45mm F2.8 DG | Contemporary

[Lineup]

Sigma 17mm F4 DG Contemporary Lens
Sigma 20mm F2 DG Contemporary Lens
Sigma 24mm F2 DG Contemporary Lens
Sigma 24mm F3.5 DG Contemporary Lens
Sigma 35mm F2 DG Contemporary Lens
Sigma 45mm F2.8 DG Contemporary Lens
Sigma 50mm F2 DG Contemporary Lens
Sigma 65mm F2 DG Contemporary Lens
Sigma 90mm F2.8 DG Contemporary Lens

Canon RF 24-105mm F2.8 L IS USM Z Lens firmware update version 1.0.9 is available for download.

Firmware Version 1.0.9 incorporates the following fixes and enhancements:

1. Improves AF tracking performance during zoom operations in still photography when used with specific cameras¹.
2. Enhances smoothness of AF tracking during zoom operations in video recording.

¹ Applicable cameras (as of February 20, 2025): EOS R1/EOS R5 Mark II

Get the Canon RF 24-105mm F2.8 L IS USM Z Lens at B&H.

Canon RF 100-300mm F2.8 L IS USM Lens firmware update version 1.0.8 is available for download.

Firmware Version 1.0.8 incorporates the following fixes and enhancements:

1. Improves AF tracking performance during zoom operations in still photography when used with specific cameras¹
2. Enhances smoothness of AF tracking during zoom operations in video recording.
3. Fixes an issue that, in rare instances, may cause Err 60 to occur when the camera is turned on or resumes operation from the [Auto Power Off] state.

¹ Applicable cameras (as of February 20, 2025): EOS R1/EOS R5 Mark II If the lens's firmware is already version 1.0.9, it is not necessary to update the firmware.

Get the Canon RF 100-300mm F2.8 L IS USM Lens at B&H.

Canon RF 24mm F1.4 L VCM Lens firmware update version 1.0.3 is available for download.

Firmware Version 1.0.3 incorporates the following fixes and enhancements:

1. Adds support for Canon Virtual Production System functions. Lens metadata suitable for virtual production is output to a camera compatible with the Canon Virtual Production System¹.

¹ Canon Virtual Production System compatible cameras (As of February 20, 2025):EOS C400/EOS C80 Please refer to the camera's user manual for detail.

Get the Canon RF 24mm F1.4 L VCM Lens at B&H.

Canon RF 50mm F1.4 L VCM Lens firmware update version 1.0.2 is available for download.

Firmware Version 1.0.2 incorporates the following fixes and enhancements:

1. Adds support for Canon Virtual Production System functions. Lens metadata suitable for virtual production is output to a camera compatible with the Canon Virtual Production System.

¹ Canon Virtual Production System compatible cameras (As of February 20, 2025):EOS C400/EOS C80 Please refer to the camera's user manual for detail.

Get the Canon RF 50mm F1.4 L VCM Lens at B&H.

The B&H Bild Expo 2025 has been announced.

See you there!

The new DJI RS 4 Mini is in stock at B&H.

From DJI:

DJI Launches All-New Compact and Lightweight Gimbal for Cameras and Smartphones

DJI RS 4 Mini Delivers Efficient and Seamless Filming Experience for Content Creators

February 20, 2025 – DJI, the global leader in civilian drones and creative camera technology, today launched the DJI RS 4 Mini, an all-new compact and lightweight gimbal for cameras and smartphones that weighs just 890g (less than 2 pounds) and can carry payloads up to 2kg (4.4 pounds). Designed for the quick-filming needs of creators, the RS 4 Mini offers the automated axis locks first introduced in DJI’s flagship gimbals, allowing for faster setups, transitions, and breakdowns. Other features that deliver a more efficient and seamless filming experience include a new intelligent tracking module, faster switching to vertical shooting, and Teflon™ coating for a smoother balancing experience. "The Ronin Series continues to push the imaging industry forward as we bring new innovations to our ecosystem and democratize technology to more applications. Specifically, the DJI RS 4 Mini continues to feature our Emmy® Award-winning three-axis gimbal stabilization, offering seamlessly smooth and steady footage," says Ferdinand Wolf, Product Experience Director at DJI. "In adding the DJI RS 4 Mini to our offering, we have rounded out this generation of stabilizers to cater to every level of creator, from professional filmmakers to independent commercial videographers and content creators.”

Next-Gen design for a more efficient workflow

The RS 4 Mini incorporates many proven features from DJI’s flagship gimbals, allowing creators to work more efficiently. With the 2nd-Gen auto-axis locks, creators can unlock the gimbal’s three-axis locks in one second, speeding up the filming, transition, and storage processes. The 3rd-Gen Native Vertical Switch offers the fastest switch experience in the RS series1. With the meticulous upgrades to Teflon™ interlayers1 and a fine-tuning knob, the RS 4 Mini can achieve smoother and more precise millimeter-level balancing when installing a camera.

Intelligent filming for stunning results

The RS 4 Mini Combo comes standard with the new DJI RS Intelligent Tracking Module¹ for intelligent framing and composition¹. Enabling ActiveTrack on any camera system or phone with or without the DJI Ronin app, it can keep a human subject in frame up to 10 meters, even in complex environments. Tracking can be enabled with one push of the trigger or an open-palm visual command.

In the new Responsive mode, the gimbal responds faster to hand movements upon start or stop, designed to suit fast-moving subject circling shots. Meanwhile, the classic Smooth follow mode provides a fluid gimbal response, ideally for normal subject following shots.

Other notable features include:

• Upgraded with 4th-Gen Stabilization: The RS 4 Mini strikes a superior balance between stabilization strength and camera movement's tactile feel, delivering excellent performance and an enhanced user experience. It also offers significantly improved stability when shooting vertically.
• Improved Battery Life: Compared to the DJI RS 3 Mini, the charging speed and battery life have increased by 30%1, extending the operating time to 13 hours1. It also supports fast charging, allowing 5 hours1 of use after a 30-minute charge.
• Lightweight Build, High Payload1:Weighing only 890 g (2 lbs), RS 4 Mini boasts a payload capacity of up to 2 kg (4.4 lbs). It supports a wide range of mainstream mirrorless cameras and lens combinations, delivering powerful performance.
• Next-gen RS Briefcase Handle1: Designed especially for the RS 4 Mini, this new handle is 20%1 smaller and 28 g lighter1 than the current DJI RS Briefcase Handle.
• Quick-Release Magnetic Mount: The tracking module features a magnetic quick-release design, allowing it to attach to the tilt axis in just one second. The magnetic locking design will stay securely in place without loosening or falling off, ensuring a more reliable filming process.

Price and Availability

DJI RS 4 Mini will be available for purchase today from authorized retailers, including B&H with two purchase options available.

The standalone DJI RS 4 Mini retails for $369 and includes one Gimbal, Quick-Release Plate, RS 4 Mini Tripod, L-Shaped Multi-Camera Control Cable, USB-C Charging Cable and one Screw Kit.

The DJI RS 4 Mini Combo retails for $459 and adds an RS Intelligent Tracking Module and RS 4 Mini Briefcase Handle.

¹ All data was tested in controlled conditions. Actual experience may vary. For more details, please refer to the product page on the official DJI website.

Tamron 35-150mm f/2-2.8 Di III VXD Lens firmware update version 5 is available is available for download via the Tamron Lens Utility app.

Firmware Version 5 incorporates the following fixes and enhancements:

1. Improved AF performance when zooming (AF-C used)
2. Supports continuous shooting at up to 120 frames per second when the focus mode is set to AF-S / DMF / MF on the a9 III

Get the Tamron 35-150mm f/2-2.8 Di III VXD Lens at B&H.

Canon RF 70-200mm F2.8 L IS USM Z Lens firmware update version 1.0.6 is available for download.

Firmware Version 1.0.6 incorporates the following fixes and enhancements:

1. Canon Virtual Production System functions are supported. Lens metadata suitable for virtual production is output to a camera compatible with the Canon Virtual Production System.¹

¹ Canon Virtual Production System compatible cameras (As of February 20. 2025):EOS C400/EOS C80 Please refer to the camera's user manual for detail.

Get the awesome Canon RF 70-200mm F2.8 L IS USM Z Lens at B&H.

Canon Global has announced the PowerShot V1. However, the announcement is regionally targeted, including only Japan, Korea, China, Hong Kong, and Taiwan. While the limited region for this announcement is disappointing (likely for the CP+ show), this camera is expected to reach the rest of the world at a date yet to be determined or announced.

Canon PowerShot V1 Features

• 22.3 megapixel 1.4" (18.4 x 12.3mm) CMOS imaging sensor for high image quality (not stacked, 18 megapixel for video)
• 8.2-25.6mm (16-50mm full-frame equivalent) F2.8-4.5 integrated wide-angle zoom lens with 5-stop optical IS
• Dual Pixel AF II for PowerShot with speed and tracking inherited from the EOS R6 Mark II (outstanding)
• DIGIC X processor
• Up to ISO 32000 (expandable to 51200) for stills, up to ISO 12800 (expandable to 25600) for video
• Up to 30 fps high-speed continuous shooting
• Up to 1/16000 with electronic shutter, 1/2000 with mechanical
• 4K 60P video (1.4x crop), 4K 30P (uncropped, 5.7k oversampled), FHD 60P, Canon LOG 3
• Cooling fan for extended video recording (greater than 2 hours record time with Auto Power Off set to High)
• Smartphone integration via USB cable, Wi-Fi (2.4GHz 802.11b/g/n), or Bluetooth 4.2 via Canon Camera Connect app.
• Video calls and live streaming support
• Internal 3-stop ND filter, tally lamp
• Movie shooting moods, including "Smooth skin movie", "Movie for close-up demos" (tracks the product instead of eyes when the item is held forward), "Movie IS mode"
• Multi-function shoe, X sync to 1/2000 sec
• Mic and headphone jacks, stereo mic and mono speaker
• Dead cat windscreen is provided
• Subject tracking IS, with crop position determined by camera shake and subject position (not available with 4k 60P)
• 3" vari-angle 1,040,000 dot LCD
• UHS-II SD card slot
• Canon LP-E17 Battery Pack
• Stills/video switch
• Compact 4.65 x 2.68 x 2.09" (118 x 68 x 53mm) size

 
From Canon Japan (translated)

Release of the flagship model of the "PowerShot V Series," the "PowerShot V1"

Full-fledged video and still image functions meet the wide range of needs of creators

Canon will release the PowerShot V1, a compact digital camera that enables easy, professional video and still image shooting, in late April 2025.

The PowerShot V1 is the second compact digital camera in the PowerShot V series, which allows users to enjoy full-scale video shooting, following the Vlog camera PowerShot V10 (released in June 2023). Compared to the 1.0-type sensor installed in a normal compact digital camera, the 1.4-type CMOS sensor is about twice the area, achieving high image quality and high sensitivity. In 35mm equivalent, it covers a zoom range equivalent to a focal length of about 16mm to 50mm¹, and is compatible with a wide range of scenes such as selfies with multiple people, snapshots, and Vlogs. In addition, it combines the functions required by creators, such as high-performance AF and a variety of shooting modes, with a compact body, making it easy to shoot full-scale videos and still images. Canon will continue to expand its models that can both shoot full-scale videos and still images to meet the needs of a variety of users.

Main features

An integrated lens camera that combines professional photography performance with a compact body

The combination of a 1.4-inch CMOS sensor with a maximum effective pixel count of approximately 22.3 million pixels², the first Canon compact digital camera to be equipped with the DIGIC X image engine, achieves a maximum standard ISO sensitivity of 32,000 (when shooting still images). Canon's proprietary AF system, Dual Pixel CMOS AF II for PowerShot³, also achieves high-speed, high-precision AF. Furthermore, the inclusion of the Eye Detection⁴ function makes it possible to detect the eyes of animals, whose movements are difficult to predict, in addition to people, making it easy to focus when shooting. With full-fledged shooting performance packed into a compact body, you can carry it around with you on trips and enjoy shooting.

Video recording functions that allow for greater freedom in video expression, including the incorporation of a cooling fan

The camera is equipped with a cooling fan inside, which efficiently releases heat, reducing the impact of temperature rise on video recording time. In addition to realizing 4K crop/60P video recording, it supports "Canon Log 3", allowing recording with rich 10-bit gradation and excellent color reproduction. Furthermore, shooting modes such as "Review Video", which is suitable for product reviews, and "Image Stabilization Video", which is effective for handheld shooting⁵, make video recording comfortable.

High-speed continuous shooting at up to 30 frames per second ensures you never miss a subject, and still image shooting functions enable a wide range of creative expression

When using the electronic shutter, continuous shooting at up to 30 frames per second is possible, making it possible to capture fast-moving subjects. In addition, the camera automatically recognizes the scene and supports difficult scenes such as night scenes and backlit scenes with the "Advanced A+" mode, and "Creative Filters" allow for impressive shots such as diorama and toy camera style shots, and many other functions that enable rich photographic expression.

¹ When shooting video, the focal length is equivalent to approximately 17mm to 52mm in 35mm format.

² When shooting still images. When shooting video: Maximum effective pixel count approx. 18.7 million pixels. The number of effective pixels may decrease due to image processing.

³ The maximum measurable area is approximately 90% horizontal x 90% vertical.

⁴ The subject that can be detected is the eyes of people and animals (dogs and cats). Birds and horses cannot be detected.

⁵ When "Auto Horizon Correction: On" is set, the "Image Stabilization Video" setting cannot be set.

In case you were watching the game and not the sidelines. From Canon USA:

Canon Lenses and Professional Digital Imaging Solutions Support Live Broadcast at the Big Game in New Orleans

Majority* of credentialed photographers utilized Canon equipment, including the EOS R1 mirrorless camera

MELVILLE, N.Y., February 13, 2025 – Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce that the vast majority* of lenses utilized on the FOX live broadcast for the Big Game between Philadelphia and Kansas City on Sunday were on Canon.

More than 95 percent of the lenses used by FOX during the championship tilt in New Orleans were Canon, including 62 broadcast lenses for the live game broadcast and 29 of the 30 total lenses deployed for the pre and postgame shows.

Canon was also a ubiquitous presence for many of the credentialed photographers at the event, increasing its overall estimated market share of lenses used from 2024, including the extensive utilization of the EOS R1 mirrorless camera.

Canon’s footprint in the Big Easy for the title game included the Canon Professional Services (CPS) team on site to offer photographers technical support, equipment loan opportunities and clean-and-check services. As in years past, the CPS team brought in loaner gear to supplement cameras and lenses owned by Canon professionals, and Canon broadcast lens technicians were also in attendance to provide cleaning and maintenance services for Canon broadcast lenses to help ensure optimal image quality.

For the live broadcast, a total of 16 Canon UJ122x8.2 lenses were deployed in the stadium.* Three of those lenses featured new, on-demand optical units that helped extend the focus range with a fast aperture that provided a shallow depth of field at a distance requiring a BCTV telephoto field lens.

The CJ20ex5B IASE S, a versatile broadcast electronic news-gathering (ENG) camera, was used in the high SkyCam position, capitalizing on its telephoto reach without sacrificing wide-angle capability. Additionally, the C300 Mark III provided high 50-yard line shots.

“We are very proud that Canon’s equipment and service support could contribute to the Big Game, which remains one of the world’s most prestigious sporting events,” said Kiyoshi Oka, executive vice president and general manager for Canon U.S.A., Inc. “Helping to provide the tools for photographers and broadcasters to document such an important moment for the culture is a privilege that means so much to us at Canon, and contributing to the enjoyment that millions of people derive from watching the game is a source of pride for our company.”

For still photographers, the EOS R1 camera – geared toward professionals that brings together Canon’s cutting-edge technology and combines top-class performance with the strong durability and high reliability sought in a flagship model – again played a major role for a signature sporting event.

“With more than 30 years of experience using Canon cameras, I couldn't be more pleased with the quality and reliability of their products, especially the new EOS R1,” said Steve Sanders, Kansas City’s team photographer. “As a professional who relies on all types of Canon gear every day, the versatility and outstanding quality of their equipment make Canon the clear choice for my team.

“Whenever we need assistance, the team at Canon Professional Services is always there for us, whether it’s for a cleaning, a loaner, or a repair,” he added. “The turnaround is so fast that we barely notice the gear is gone. As a professional, I can’t imagine working with any other brand. With Canon’s support, I always feel confident that I can take any project to the next level.”

Added Jamie Squire, Getty Images’ Chief Sports Photographer: “This was the first time using the new Canon R1’s during the Big Game and they performed beautifully. Even in lower lighting, shooting wide open at 2.8, the autofocus was fast and the images were crisp and razor sharp. The built-in ethernet port and transmission technology allowed me to send images to our team of editors and out into the world within moments of the capturing the action. Additionally, the customization of the buttons and controls allowed for a seamless experience while working, especially during a big event like this when there is no time to be messing around. The Canon system and the knowledge of how to use it provided me with the confidence to perform at my best.”

For more information about Canon’s extensive lineup of professional imaging products, please visit www.usa.canon.com/pro.

Get your Canon gear at B&H.

###

* Based on Canon U.S.A., Inc., survey and data, as of February 10, 2025.

Zeiss posted a teaser on their Instagram page, hinting at a new Otus lens.

"Get ready for owlsome news! ZEISS Otus 1.4/85"

Get your Zeiss lenses at B&H.