Canon and Sony News and What's New (Excluding Deals)

Image quality, vignetting, flare, and distortion test results are now available on the Sony FE 16mm F1.8 G Lens page.

Here are some comparisons:

Compared to the Sony FE 14mm F1.8 GM Lens

Compared to the Sony FE 20mm F1.8 G Lens

Compared to the Sony FE 24mm F1.4 GM Lens

Compared to the Sony FE 16-35mm F2.8 GM II Lens

Compared to the Canon RF 16mm F2.8 STM Lens

Please share!

Support this site by ordering the Sony FE 16mm F1.8 G Lens (or anything else) from B&H | Sony | Adorama | WEX | Camera Canada

Rent the Sony FE 16mm F1.8 G Lens from Lensrentals.

Expectations, an MTF comparison, and specifications are now available on the Canon RF 20mm F1.4 L VCM Lens page.

I'm in for this one.

Please share!

Support this site by ordering the Canon RF 20mm F1.4 L VCM Lens from B&H | Adorama | Canon USA | WEX

Order the Canon RF 20mm F1.4 L VCM Lens from B&H | Adorama | Canon USA | WEX

Order the Canon RF-S 14-30mm F4-6.3 IS STM PZ Lens from B&H | Adorama | Canon USA | WEX

From Canon USA:

Canon Unveils New Lenses for High-Level Social Creators Seeking Visual Excellence and Greater Expression Across Stills and Cinematic Video

MELVILLE, NY, March 26, 2025 – Canon U.S.A., Inc., a leader in digital imaging solutions, has announced two new lenses designed for social media creators: the RF-S14-30mm F4-6.3 IS STM PZ, Canon’s first RF Lens with Power Zoom optimized for cinematic video, and the RF20mm F1.4 L VCM, a f/1.4 hybrid prime lens that enables high levels of expression across photo and video shooting.

The RF-S14-30mm F4-6.3 IS STM PZ lens is designed with a variety of shooting scenarios and needs in mind, from cinematic video to livestreaming and selfie POV. The RF-S14-30mm F4-6.3 IS STM PZ lens is packed with convenient functions for both still and video formats, including a wide angle of view, smooth cinema-style Auto Focus, optical Image Stabilization that suppresses blur in challenging situations, and more. Its uniform design and simple operability make it a worthy standard lens for the new Canon EOS R50 V camera, also announced today. When paired, the camera and lens make a beautiful, minimalist package, although the lens can also be seamlessly matched with Canon’s larger EOS R series of cameras.

The outstanding feature of the RF-S14-30mm F4-6.3 IS STM PZ lens is its power zoom design. Its fixed-length zoom with customizable control rings allows each individual creator to achieve their desired style and expressive intentions, while its ease of use allows them to prioritize their creative flow above all else. The use of a ring-style control for power zoom operations instead of a button or lever makes it possible to zoom from any direction regardless of shooting style. This gives more flexibility in angle of view adjustments, allowing users to enjoy great creative possibilities with smooth zooming while securely holding the camera, or zooming to change the angle of view from the front when taking selfies. And in vertical orientation, it provides outstanding operability that does not interfere with camera controls.

The RF20mm F1.4 L VCM is a 20mm ultra wide-angle lens and is the fourth addition to Canon’s RF Hybrid Prime series specifically designed for creators who switch between photo and video shooting. This lens pushes the boundaries of creative expression, offering extensive width, and depth, and beautiful dramatic effects for those who seek a high level of output across still and video shooting. Perfect for creators, video journalists, corporate video professionals, and independent filmmakers, the new RF20mm F1.4 L VCM lens is an impressive addition to Canon’s products that cater to the new era of hybrid shooting needs.

The lens features quiet, fast, and precise AF for both still and video shooting due to Canon’s actuator and focusing systems. It features dramatically reduced focus breathing compared to non-VCM lense, an iris ring for convenient movie shooting, and more. The unbeatable expressive power of an f/1.4 large aperture combined with shallow depth of field lends outstanding optical performance and enables rich, dynamic bokeh. The RF20mm F1.4 L VCM can also be used for shooting rich and clear videos and stills in dark places without increasing the sensitivity. Additionally, the UD and Super UD lenses and the Blue Refractive (BR) optics dramatically reduce the color bleeding that tends to occur with large aperture lenses.

The design of Canon’s RF Hybrid Prime series, now with the addition of the RF20mm F1.4 L VCM lens, was conceptualized to take full advantage of the RF Mount with its minimalist features and compact nature, to create an elegant, sleek camera package that any creator would be proud to take out of their camera bag.

Pricing and Availability

The RF-S14-30mm F4-6.3 IS STM PZ Lens is currently scheduled to be available in July 2025 for an estimated retail price of $329.99.* The RF20mm F1.4 L VCM is currently scheduled to be available in April 2025 for an estimated retail price of $1,699.00.*

* Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.

Learn More

Canon RF 20mm F1.4 L VCM Lens (expectations, MTF comparisons, specifications, product images)

Canon RF-S 14-30mm F4-6.3 IS STM PZ Lens (specifications, product images)

Order the Canon EOS R50 from B&H | Adorama | Canon USA | WEX

Order the Canon PowerShot V1 from B&H | Adorama | Canon USA | WEX

From Canon USA:

For All Creators: Canon’s New PowerShot V1 and EOS R50 V Expand EOS/PowerShot V Series

MELVILLE, N.Y., - March 26, 2025 — Canon U.S.A., Inc., a leader in digital imaging solutions, answers the needs of video creators with the new PowerShot V1 and EOS R50 V. Both cameras are part of Canon’s growing EOS/PowerShot V Series which seeks to help all creators, including cinema, livestreaming, vlogging, and VR, heighten their visual story telling.

Canon Reinvigorates Point-and-Shoot

If you’re a creator, you want the ability to pursue your own visual expression without compromising quality. Something lightweight and compact that can be used anytime or anywhere to lift your vision forward—a camera that works with you. Designed with a smart and modern concept, the PowerShot V1 is a reliable partner boasting key features including:

• A newly designed grip created for both normal and selfie shooting.
• Ultra wide-angle zoom lens—approximately 17-52mm for movie recording and 16-50mm/F2.8-4.5 for still imagery.
• New 1.4 type sensor with approximately 22.3 megapixels for stills.
• Dual Pixel CMOS AF II for PowerShot for improved AF speed and subject detection tracking performance when compared to the PowerShot G7 X Mark III.
• A cooling fan inside the body to help enable longer video recording.
• A still image/movie shooting switch for quick and easy transition—the first in a PowerShot camera.
• Continuous still shooting at up to approximately 30 frames per second, a mechanical shutter with a maximum speed of 1/2000 seconds, and an electronic shutter with a maximum shutter speed of 1/16,000 seconds.

The Canon PowerShot V1 is also designed with workflow top of mind. Creators can leverage high quality video calls and livestream on a PC with a single USB cable, and the camera works intelligently with smartphones—both wired and wirelessly—via the Canon Camera Connect app.

Cinema Quality in the Palm of Your Hand

A movie-focused, high-performance camera that can fit in the palm of your hand? Yes—it does exist, with the EOS R50 V. The legacy of Cinema EOS technologies is splashed throughout, making EOS R50 V one for all creators who have high artistic ambitions to take to the next level. Key features include:

• Video-focused design elements such as a livestream button, movie recording button in the front of the camera, and a tripod screw hole for vertical shooting.
• Dual Pixel CMOS AF II for quiet and smooth AF.
• Ability to shoot 4K crop at 60fps and YCC 4:2:2 10bit.
• Compatibility with the newly launched RF-S14-30mm F4-6.3 IS STM PZ, the first RF-S lens with built-in power zoom.
• Four different methods of livestreaming: UVC/UAC, HDMI, Camera Connect, and Live Switcher Mobile multi-camera.
• APS-C sensor and DIGIC X image processor for rich bokeh.
• Image creation consistent with Cinema EOS with five presets for editing, such as Canon Log 3.

Creators are not one-size-fits-all, and EOS R50 V was built through creator feedback to make content creation easier. With modern design elements, customization options, and a new lens bundled together, the EOS R50 V is destined to be in your gear bag.

Pricing and Availability

The Canon PowerShot V1 is scheduled to be available in April 2025 for an estimated retail price of $899.99. * The Canon EOS R50 V is scheduled to be available in April 2025 for an estimated retail price of $649.99* for the body only and $849.99* with the RF-S14-30mm F4-6.3 IS STM PZ.

* Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.

Learn More

Canon EOS R50 (specifications, product images)

Canon PowerShot V1 (specifications, features list, product images)

Image quality, vignetting, flare, and distortion test results are now available on the Sony FE 400-800mm F6.3-8 G OSS Lens page.

Getting the comparisons started:

Compared to the Sony FE 200-600mm F5.6-6.3 G OSS Lens

Compared to the Canon RF 200-800mm F6.3-9 IS USM Lens

Compared to the Sigma 150-600mm f/5-6.3 DG DN OS Sports Lens

Please share!

Support this site by ordering the Sony FE 400-800mm F6.3-8 G OSS Lens (or anything else) from B&H | Sony | Adorama | Amazon (all available countries) | WEX | Camera Canada

Rent the Sony FE 400-800mm F6.3-8 G OSS Lens from Lensrentals.

Canon Japan is availing versions of the EOS R50, EOS R100, and EOS Kiss X10 (same as the EOS Rebel SL3 in North America and EOS 200D Mark II in Australia and Asia) that support tamper-proof SD-WORM/Write Once/PGS WORM cards.

Here is the notice [translated]:

Notice regarding sales of digital single-lens cameras compatible with SD-WORM/Write Once/PGS WORM cards

March 21, 2025

Thank you for your continued patronage of Canon products.
We are pleased to announce the release of mirrorless cameras that are compatible with SD-WORM/Write Once/PGS WORM cards.
(EOS R100 tamper-proof model, EOS R50 tamper-proof model)

Notes

Digital SLR cameras compatible with SD-WORM/Write Once/PGS WORM cards are intended for government agencies and corporate customers who have been commissioned by government agencies.

This product is not available at the Canon Online Shop.

If you wish to purchase or are considering purchasing a digital single-lens camera that supports SD-WORM/Write Once/PGS WORM cards

Please contact our Customer Service Center by phone or email with the following information:

1. Customer name
2. Name of your company and department
3. (For private businesses) The name of any industry associations to which you belong
4. Daytime contact phone number
5. Specific purpose of use

* Contact details for our Customer Service Center are listed under "Contact Us" on the following page.

Digital SLR Cameras/Mirrorless Cameras/Interchangeable Lenses Support Menu

After confirming the information you have provided, our department or the sales company we have commissioned will contact you.

Product Information

For detailed product information, please see the PDF file.

Please also note the following points:

The firmware may differ from that of standard products, so please refrain from updating the firmware yourself.

When using a Write Once memory card, you cannot store more than 510 images in one folder, so do not store more than 510 images in one folder. If you want to shoot more than 510 images, record them in a new folder. Also , the number of folders you can use is 500.

* Depending on the burst mode, multiple images may be recorded per shot.

EOS Kiss X10 Tamper-Proof Card Compatible Model Leaflet (SD WORM Card/Write Once Card/PGS WORM Card Compatible) Posted on August 20, 2020 (PDF format/4.78MB)

EOS R100, EOS R50 Card Compatible Model Leaflet (SD WORM Card / WriteOnce Card / PGS WORM Card Compatible) Posted on March 21, 2025 (PDF format / 1.54 MB)

Sony will announce a new product on March 26th at 10:00 EDT.

Go small shoot big is the teaser.

Stop back then to get the full details!

Canon USA will launch two new cameras on March 26th at 1:00 PM EDT (10:00 AM PDT).

Stop back then to get the full details!

"The Walker Pro Series Backpacks are built to carry a ton of camera gear comfortably with our newly designed harness system that's engineered to fit most body types."

Check out the just-introduced Walker Pro Series Camera Backpacks at Think Tank Photo.

Don't forget that you'll get a free gift and free shipping when using this site's links for your purchase at Think Tank Photo ($50.00 minimum purchase required).

Canon EOS R5 Mark II firmware update version 1.0.3 is available for download at Canon USA or Canon Japan.

Firmware Version 1.0.3 incorporates the following fixes and enhancements:

1. Optimizes the timing of the camera's display of its internal camera temperature warning indicator.
2. Fixes an issue that may interfere with the camera’s ability to focus properly when using AF (autofocus) in certain zoom ranges.

Get the Canon EOS R5 Mark II at B&H.

Canon EOS R1 firmware update version 1.0.2 is available for download at Canon USA or Canon Japan.

Firmware Version 1.0.2 incorporates the following fixes and enhancements:

1. Optimizes the timing of the camera's display of its internal camera temperature warning indicator.
2. Fixes an issue that may interfere with the camera’s ability to focus properly when using AF (autofocus) in certain zoom ranges.

Get the Canon EOS R1 at B&H.

The black Canon RF 70-200mm F2.8 L IS USM Z Lens is finally in stock at B&H.

This lens in either color is outstanding: Canon RF 70-200mm F2.8 L IS USM Z Lens Review.

Sony Alpha 7 IV firmware update version 5.00 is available for download.

Firmware Version 5.00 incorporates the following fixes and enhancements:

1. We have added support for the "write electronic signature" function on still images, which is used in authenticity camera solutions.
   A license must be installed to use this service (fees apply).
   The timing of providing licenses (fees apply) to customers other than certain media organizations has yet to be determined.
   The service may not be available in some countries or regions.
2. Fixed an issue where switching the recording frame rate immediately after shooting resulted in audio and video being recorded at different speeds or the camera becoming unstable.
3. Fixed an issue where the cursor would not move correctly when multiple identical items were registered in the function menu.
4. Fixed an issue where some button operations were not accepted while recording video by pressing the MOVIE button in still image shooting mode.
5. Improved operational stability.

Get the Sony Alpha 7 IV at B&H.

You don't want to miss this. On March 13-14, 2025, a total lunar eclipse will dazzle North and South America, and much of the rest of the world will enjoy a similar show on Sep 7–8, 2025.

Are you geared up with a plan in place?

Here is what you need to know.

How to Photograph a Total Lunar Eclipse

Preorder starts at 9:00am ET, Thu Feb 27,2025.

Order the Sony FE 16mm F1.8 G Lens from B&H | Sony | Adorama | WEX | Camera Canada

From Sony Electronics:

Sony Electronics Launches the Ultra-Wide 16mm F1.8 G Full-Frame Prime Lens

Compact and Lightweight Design Meets Exceptional Optical Performance

SAN DIEGO, Feb. 26, 2025 - Sony Electronics introduces the 16mm F1.8 G (SEL16F18G), a full-frame E-Mount lens that combines an ultra-wide 16mm focal length with a compact, lightweight build. Delivering high-resolution image quality, smooth bokeh, precise autofocus, and a bright F1.8 aperture, this lens is ideal in a variety of photo and video scenarios including landscapes, architecture, astrophotography, and more.

"At Sony, we are committed to providing creators of all levels with a diverse range of lens options to meet their artistic and technical needs,” said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc. “The 16mm F1.8 G is now the widest prime lens in our G lens lineup and pairs seamlessly with all our latest full-frame Alpha series cameras, as well as the FX3 and FX30 cinema cameras. With 79 E-Mount lenses now available, we are continuing our mission to ensure photographers, filmmakers, and creators have a breadth of high-performing lens options to bring their visions to life."

Ultra-Wide Performance with Stunning Bokeh

The 16mm F1.8 G is engineered for breathtaking, dynamic perspectives with an ultra-wide 16mm focal length. Its advanced optical construction includes two AA (Advanced Aspherical) elements to ensure razor-sharp resolution across all apertures. A combination of one Super ED (Extra-low Dispersion) glass element and three ED elements effectively suppresses chromatic aberration, delivering edge-to-edge clarity. Additionally, Sony’s optimized coating minimizes flare and ghosting, resulting in stunning image quality even in challenging lighting conditions.

With a bright F1.8 maximum aperture and an 11-blade circular diaphragm, the 16mm F1.8 G produces beautiful, creamy bokeh that enhances subject separation. Its impressive close-up performance allows for a minimum focus distance of just 0.5 ft (0.15 m) with autofocus and a maximum magnification of 0.25x. When using manual focus, these values improve up to 0.43 ft (0.13 m) and 0.30x, enabling unique wide-angle compositions with extraordinary depth.

Powerful Performance in a Compact Form

Through advanced optical engineering, including Sony’s high-precision AA lens elements, the 16mm F1.8 G maintains ultra-wide capabilities in an impressively compact and portable form factor. Measuring just 3 x 3 in (73.8 x 75 mm) and weighing approximately 10.8 oz (304 g), it offers exceptional mobility without compromising image quality. Designed for professionals on the go, this lens excels in capturing expansive landscapes and intricate architectural compositions with precision and clarity.

Fast and Accurate Autofocus

Equipped with two XD (Extreme Dynamic) linear motors, the 16mm F1.8 G delivers rapid, precise autofocus with remarkable tracking performance. A newly developed control algorithm enhances responsiveness while reducing delay and vibration, ensuring smooth, near-silent operation. This makes it an exceptional choice for both stills and video, especially when capturing fast-moving subjects.

Optimized for Stable Video

Designed with videographers in mind, the 16mm F1.8 G minimizes focus breathing for seamless focus transitions. It fully supports the breathing compensation function¹ available in compatible Sony Alpha camera bodies and pairs effortlessly with in-body Active Mode² image stabilization to ensure steady footage, even while shooting handheld or on the move. The lens also features a standard 67mm front filter thread, making it easy to integrate with a wide range of filter accessories. The compact design³ is ideal for gimbal use.

Intuitive Controls and Reliable Build

The 16mm F1.8 G offers comprehensive manual controls, including a responsive focus ring, customizable focus hold button, focus mode switch, aperture ring, and iris lock switch. The aperture ring allows for tactile exposure adjustments, while the click ON/OFF switch enhances flexibility for both photography and video applications. Built to ensure durability and reliability in challenging environments, the 16mm F1.8 G features a dust- and moisture-resistant design and a fluorine-coated front element.

Pricing and Availability

The 16mm F1.8 G will be available in April 2025 for approximately $799.99 USD and $1099.99 CAD. It will be sold directly through Sony and at a variety of Sony’s authorized dealers throughout North America.

Orders

Order the Sony FE 16mm F1.8 G Lens from B&H | Sony | Adorama | WEX | Camera Canada

Notes:

¹ Camera compatibility info at: https://www.sony.net/dics/breathing/

Not available when shooting stills. Angle of view and image quality may change slightly when this function is [ON]. Effective compensation may not be achieved in all situations.

² Compatible models only

³ Not guaranteed to be 100% dust and moisture proof

I expect this lens to be popular, and preordering ASAP seems a good option for those wanting this incredible focal length range in an affordable lens. Preorder starts at 9:00am ET, Thu Feb 27, 2025.

Order the Sony 400-800mm FE F6.3-8 G OSS Lens from B&H | Sony | Adorama | WEX | Camera Canada

From Sony Electronics:

Sony Electronics Unveils Specialty 400-800mm F6.3-8 G OSS Super Telephoto Zoom G Lens: The Furthest Reaching Sony Lens To Date

Full-Frame E-Mount Lens Designed for Birding, Wildlife, and Sports Professionals

SAN DIEGO, Feb. 26, 2025 - Sony Electronics introduces the 400-800mm F6.3-8 G OSS (SEL400800G), its longest-range full-frame E-Mount lens to date¹, setting a new benchmark in focal length reach for the Sony mirrorless system. The Sony E-Mount lens lineup previously peaked at 600mm, but the 400-800mm F6.3-8 G OSS extends the focal length to an incredible 800mm for specialty shooting. The additional reach is especially beneficial for birding, wildlife, aerial, and sports photographers seeking long-range lens capabilities.

The 400-800mm F6.3-8 G OSS is designed to provide exceptional image quality and lens control across the entire ultra telephoto zoom range. Its internal zoom mechanism ensures stable handling, while its advanced optical design delivers creamy bokeh and sharp, detailed images. With a fast and accurate autofocus system combined with a durable, versatile build, this lens is a powerful tool ideal for both photographers and videographers documenting far away subjects.

"At Sony, we are dedicated to equipping photographers and videographers with the tools they need to push creative boundaries. The 400-800mm F6.3-8 G OSS is a testament to this commitment, delivering unparalleled reach and reliability as a super telephoto within the G Series lens line-up,” said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc. “By continually expanding our lens offerings, we ensure that Sony mirrorless users have the specialized gear to capture stunning imagery in even the most challenging environments."

Extended Reach, Bokeh, and Autofocus

As the newest addition to our G lens lineup, the 400-800mm F6.3-8 G OSS is designed for exceptional performance and consistency, even while extended to the furthest focal length. It is the first Alpha lens to offer a super-telephoto range of 400mm to 800mm, delivering unparalleled reach for the Sony Alpha full-frame system. For applications such as birding photography, the 400mm to 800mm zoom range allows photographers to locate subjects at the wide 400mm end before zooming in up to 800mm for tight, detailed shots. For those who need even more reach, the 400-800mm F6.3-8 G OSS is compatible with the 1.4x and 2x teleconverters², extending its range up to a staggering 1600mm.

An internal zoom mechanism maintains a balanced length and weight distribution while adjusting focal lengths—enhancing stability and handling. A smooth, responsive zoom ring allows for precise adjustments, while a carefully designed structure helps prevent accidental focal length shifts. In addition, this lens’ zoom ring features a short rotation throw which enables quick zoom adjustments essential for tracking fast-moving subjects in birding, wildlife, and sports photography.

The 400-800mm F6.3-8 G OSS is designed for exceptional optical performance, featuring an 11-blade circular aperture that produces beautifully smooth, creamy backgrounds with stunning bokeh when shooting at a narrow depth of field. Six ED (Extra-low Dispersion) glass elements effectively minimize chromatic aberration, while advanced coatings suppress flare and ghosting, ensuring crisp, high-contrast images even in backlit conditions.

For fast, precise focusing, the lens is equipped with two precision linear motors, enabling seamless tracking that keeps up with the Alpha 9 III’s 120 fps³ maximum burst speed and up to 240 fps in video⁴. Its quiet operation, focus range switch, and suppressed focus breathing allow for enhanced control and make this lens an excellent choice for both photo and video use.

Enhanced Stability, Control, and Durability

The 400-800mm F6.3-8 G OSS delivers solid support for both handheld and tripod-mounted shooting. Its built-in Optical SteadyShot™ (OSS) image stabilization minimizes shake-induced blur, and when paired with an Alpha camera body featuring in-body stabilization, stability is further enhanced. Durable construction, optimized balance, and a non-removable foot maximize reliability and performance. For tripod use, the tripod mount foot allows quick rotation between horizontal and vertical orientations, offering versatility for various shooting scenarios.

Designed for high-level control and reliability, the lens features three customizable focus hold buttons positioned at 90° increments for easy access in any orientation. Full-time Direct Manual Focus (DMF) automatically engages manual focus when the focus ring is adjusted, allowing for seamless fine-tuning. The redesigned lens hood includes a lock button and filter opening, ensuring effortless operation in any environment.

Additionally, the dust- and moisture-resistant5 design enhances durability, while a fluorine-coated front element repels contaminants for easier cleaning.

Pricing and Availability

The 400-800mm F6.3-8 G OSS will be available in March 2025 for approximately $2,899.99 USD and $4,099.99 CAD. It will be sold directly through Sony and at a variety of Sony’s authorized dealers throughout North America.

Orders

(Preorder starts at 9:00am ET, Thu Feb 27) Order the Sony FE 400-800mm F6.3-8 G OSS Lens from B&H | Sony | Adorama | WEX | Camera Canada

###

Notes:

¹ As of the February 2025 product announcement

² Sony FE 1.4x Teleconverter SEL14TC Lens and 2x Teleconverter SEL20TC Lens

³ Sony test conditions. Maximum continuous shooting speed may be lower in some conditions. Continuous shooting speed may vary in the AF-C focus mode.

⁴ Functional compatibility may vary depending on the camera used.

⁵ Not guaranteed to be 100% dust and moisture proof

Canon starts the CP+ show with a declaration. From Canon USA:

Canon Celebrates 22nd Consecutive Year of No. 1 Share of Global Interchangeable-Lens Digital Camera Market

MELVILLE, N.Y., - February 24, 2025 — Canon U.S.A., Inc. today announced that its parent company, Canon Inc. is celebrating that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have maintained the No. 1 share¹ of the global market for 22 consecutive years from 2003 to 2024.

Canon’s EOS series of interchangeable lens digital cameras is an imaging system based on the basic concept of “Speed, Comfort, and High Image Quality,” for which the company has developed proprietary key components, including CMOS image sensors, the DIGIC image processors, and interchangeable lenses. Putting together a wide-ranging product lineup—from high-performance flagship models that are highly trusted by professionals to entry-level models that allow users to enjoy full-scale shooting with easy operation, as well as a rich selection of over 120² RF and EF series lenses that make possible a wealth of creative expression—Canon continues to support the diverse needs of customers.

Throughout its 22-year history, the EOS series has led the market with a range of outstanding models. During the dawn of digital SLR cameras, Canon introduced its breakthrough EOS Kiss Digital (EOS Digital Rebel or EOS 300D in other regions) in September 2003. By launching this groundbreaking camera, which was competitively priced and featured a compact, lightweight design, Canon spurred growth in the digital SLR market, capturing the top share of the global market and heralding the age of digital SLR cameras.

Canon has continued to release further innovative cameras by launching the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording. The company’s desire to further expand the boundaries of visual expression led to its next-generation EOS R SYSTEM, launched in October 2018, that includes the full-frame mirrorless camera EOS R5—the first camera to feature 8K video recording³—released in July 2020 and the EOS R3 in November 2021, which features tracking of fast-moving subjects and continuous shooting performance. In addition, it launched the EOS VR SYSTEM, designed to record video for virtual reality content, in December 2021.

In 2024, Canon managed to secure the No. 1 share of the global market once again for the 22nd consecutive year by further enhancing its lineup of EOS R Series cameras and lenses.

For cameras, Canon released the EOS R5 Mark II (August 2024), a full-frame mirrorless camera that combines the capability to cover shooting in a wide range of scenarios with a single camera with mobility, and the EOS R1 (November 2024), the first flagship model of the EOS R SYSTEM. Both models featured the new image processing system “Accelerated Capture” and included diverse video shooting functions accumulated through the CINEMA EOS SYSTEM for achieving high-speed analysis and high-speed shooting.

As for lenses, in 2024 Canon expanded its L-series lineup of large-aperture single-focus lenses, which contribute to full-fledged video production, and added 15 models of RF lenses⁴, including two types of lenses that facilitate making 3D VR videos to meet the growing demand for video and handle 3D imaging.

Going forward, Canon will continue to refine its proprietary imaging technologies while bringing fulfillment and excitement to people’s daily lives as well as promoting the spread of photo and video culture by providing products, services, and solutions that meet its customers’ diverse needs.

# # #

¹ Based on a Canon survey.

² Types of lenses sold vary according to each market. Includes 4 types of extenders. Among lenses announced as of February 24, 2025.

³ Among digital interchangeable-lens cameras released prior to July 8, 2020.

⁴ In 2024, Canon released the following 15 RF lenses (including RF Cinema lenses): RF-S3.9mm F3.5 STM DUAL FISHEYE (June), RF35mm F1.4 L VCM (July), RF28-70mm F2.8 IS STM (September), RF-S7.8mm F4 STM DUAL (November), RF70-200mm F2.8 L IS USM Z (November), RF24mm F1.4 L VCM (December), RF50mm F1.4 L VCM (December), CN-R24mm T1.5 L F (January), CN-R35mm T1.5 L F (January), CN-R50mm T1.3 L F (January), CN-R85mm T1.3 L F (January), CN-R14mm T3.1 L F (February), CN-R20mm T1.5 L F (March), CN-R135mm T2.2 L F (April), and CN7×17 KAS T/R1 (October)

† Based on patent counts issued by the United States Patent and Trademark Office and compiled by IFI CLAIMS Patent Services.

It's great to see Zeiss introducing new products into the MILC space.

Get your Zeiss ML Lens at B&H.

From B&H:

Photography News: Zeiss launches its new Otus ML series lenses for mirrorless cameras with 50mm f/1.4 and 85mm f/1.4 options, emphasizing imaging performance and build quality.

NEW YORK, Feb. 25, 2025 /PRNewswire/ -- B&H is pleased to announce legendary optics company ZEISS's release of two new lenses, the Otus ML 50mm f/1.4 and the Otus ML 85mm f/1.4, as part of a larger launch of a new high-end lens series for mirrorless cameras. Available in Canon RF, Nikon Z, and Sony E mounts, the manual focus ML series lenses are the company's first stills-focused release in more than five years. Here, ZEISS continues the tradition of the first Otus family—originally made for DSLR cameras and known for their outstanding imaging performance, precision mechanics, and build quality. The new ML lenses will appeal to mirrorless shooters for whom time is no object in the pursuit of creative perfection.

The natural-eye perspective 50mm f/1.4 and the portrait-friendly 85mm f/1.4 both share the same high-end optical performance demanded by creatives and professionals alike. Engineered to reveal more than the naked eye, the apochromatic and aspherical lens design reduces chromatic aberrations and distortions to produce the classic ZEISS look characterized by sharpness, color fidelity, and three-dimensional quality.

The lenses' large maximum aperture benefits low-light work and low depth-of-field effects, to include an impressive bokeh further shaped by ten aperture blades. The 50mm has 14 lens elements in 11 groups, with the 85mm carrying a fifteenth. The renowned ZEISS T* anti-reflective coating also benefits color fidelity and while reducing lens flare.

ZEISS lenses are known for their precise and satisfying mechanical engineering, and the new Otus ML lens family is no exception. In this case, the all-metal construction is centered around the manual focus experience, where the 260° of precision-dampened throw is complemented by the ridged metal focus ring for smooth and precise focusing. The lens body's precision scales, marked with characteristic ZEISS yellow engravings, further promote the precision manual focusing experience.

The build also yields excellent results in video applications, where dampened throw and large rotation angle benefit focus-pulling. The lenses' internal focusing mechanism maintains the well-balanced lenses' centers of gravity, benefiting use on gimbals and other stabilizers. A de-clicked aperture ring allows for silent, on-the-fly settings adjustments.

For photographers whose work expands beyond studio confines, the lenses were also designed for use in adverse, outdoor settings. A blue seal at the lens base protects the camera body from dust and moisture, while other sealings protect the lens body. Rated for use in temperatures ranging from –4 to 130° F, the lenses are also resistant to shocks, drops, and other disturbances.

Orders

Order your Zeiss ML Lens at B&H.