Tamron News (Page 5)

From Tamron:

All-new optical design delivers a dramatically faster autofocus speed and image stabilization performance of 5 stops

February 6, 2017, Commack, NY – Tamron, a leading manufacturer of optics for diverse applications, announces the launch of SP 70-200mm F/2.8 Di VC USD G2 (Model A025), a new telephoto zoom lens product for full-frame and APS-C DSLR cameras. Model A025 was developed by substantially enhancing the features of its predecessor. These include a thorough review of the optical, mechanical and electronic designs to increase autofocus speed and precision, reinforce VC (Vibration Compensation) functions and to shorten the MOD. New features include eBAND Coating, Moisture-Proof and Dust-Resistant Construction, Fluorine Coating and compatibility with teleconverters. The lens design features a metal-based barrel for improved handling and ease-of-use. The result of this dramatic evolution is Model A025, a high-speed telephoto lens that widens the scope of expression for photography in a broad range of genres, such as portraits, landscapes, sports and photojournalism. The lens is expected to be available in the U.S. in March at $1299.

PRODUCT HIGHLIGHTS

1. Outstanding resolution and contrast reproduction performance, beautiful bokeh and full compatibility with Tamron teleconverters
Based on the current model (A009), the optical design has been revised and improved. Both the resolution and contrast reproduction performance far exceed the present levels. Bokeh has been enhanced and expanded to deliver outstanding background effects across the entire zoom range. Use of a circular diaphragm with nine blades further improves bokeh. The optical design of the new A025 consists of 23 elements in 17 groups. Optimum deployment of XLD (eXtra Low Dispersion) and LD (Low Dispersion) glass elements thoroughly eliminate chromatic aberrations, which tend to become particularly prominent in high-speed telephoto lenses, across the entire zoom range, while ensuring uniform, high-level image quality even on the periphery of the image plane.

The new lens is also fully compatible with the TELECONVERTER 1.4x (Model TC-X14) and TELECONVERTER 2.0x (Model TC-X20)[1], which increase the focal length of the lens to 1.4 times and 2 times the original, respectively. Both teleconverters are carefully designed and constructed to provide outstanding high quality.

2. Improved VC system provides highest Vibration Compensation ability in its class[3] (5 stops using CIPA standard compliant) and offers three situation-specific VC modes
Utilizing Tamron's original VC (Vibration Compensation) system, which uses a moving coil mechanism, further reinforcement of the drive system power and control performance has now achieved the highest VC level in its class, with an image stabilization performance of 5 stops according to the CIPA standard (using VC Mode 3).

Also, the VC system of Model A025 offers three VC modes, including one mode exclusively for panning. Photographers can freely choose between the different VC modes according to their shooting conditions. Even when telephoto shooting in low light, which tends to be severely affected by camera shake, photographers can now enjoy jitter-free handheld shooting with much greater flexibility.

• VC MODE 1 is the standard mode that strikes a great balance between the stability of the viewfinder image and the stabilization effects.
• VC MODE 2 is exclusively used for panning.
• VC MODE 3 prioritizes the stabilization of the captured images and forgoes the stabilization of the viewfinder image.

With the optional accessory TAMRON TAP-in Console, you can customize the configuration of VC MODE 1. Choose the viewfinder view of either standard or image priority.

3. Demonstratively improved autofocus speed and responsiveness
Model A025 is equipped with a USD (Ultrasonic Silent Drive) ring-type ultrasonic motor, whose outstanding responsiveness and control ensures accurate high-speed focusing. Incorporating two advanced, high-performance microcomputers and optimizing the algorithm has improved both the focusing speed and accuracy compared with SP 70-200mm (Model A009). Additionally, thanks to the Full-time Manual Focus override mechanism, photographers shooting with AF can instantaneously make fine focusing adjustments using MF without wasting time by switching the AF-MF mode back and forth. 4. Focuses closer (shorter Minimum Object Distance, or MOD) for greater versatility Improvements made to the focus cam and zoom cam inside the lens barrel have reduced the MOD from 50.7 inches in the older Model A009 to 37.4 inches for Model A025, which has a maximum magnification ratio of 1:6.1. The shorter MOD, coupled with the excellent optical performance of the SP 70-200mm (Model A025), allows photographers to further broaden their range of expression.

5. Optimized and exclusively designed eBAND Coating
The new A025 features Tamron's original eBAND (Extended Bandwidth & Angular-Dependency) Coating, a technology that combines a nano-structured layer with an extremely low refractive index with the conventional multiple-layer coatings. Optimized and exclusively designed for this new zoom, the eBAND Coating provides superior anti-reflection performance, effectively reducing any flare and ghosting. Even when taking backlit portraits, the new lens delivers flawless, crystal clear images.

6. Moisture-Proof and Dust-Resistant Construction
Ideal for use in outdoor photography, the new 70-200mm telephoto zoom has moisture-resistant construction because special sealants that are dust-resistant and moisture-resistant are used at every joint and seam. The sealant material helps to prevent the intrusion of any dirt, dust or water droplets, compared to conventional Moisture-Resistant Construction.

7. Fluorine Coating for greater protection
The front surface of the lens element is coated with a protective fluorine compound that is water- and oil-repellant. The lens surface is easier to wipe clean and less vulnerable to the damaging effects of dirt, dust, moisture and fingerprints.

8. Electromagnetic diaphragm system now used also for Nikon-mount lenses
An electromagnetic diaphragm system, which has been a standard feature for Canon-mount lenses, is now available for Nikon-mount lenses[4]. More precise diaphragm and aperture control is possible because the diaphragm blades are driven and controlled by the motor through electronic pulse signals.

9. Lightweight and easy-to-hold tripod mount is compatible with Arca-Swiss style quick release plates
A new textured grip and Arca-Swiss style tripod interface enhances both speed and utility. Because the tripod mount is made of lightweight magnesium, it is much easier to carry.

10. Compatible with TAMRON TAP-in Console, an optional accessory product
The optional TAP-in Console provides a USB connection to a personal computer, enabling users to easily update the lens firmware as well as customize features, including fine adjustments to the AF and VC.

11. Based on the rigorous quality standards worthy of the SP series, this new lens is manufactured with a thorough attention to details
For the SP series products in particular, Tamron has established rigorous design and quality standards. These standards apply to the optical design, mechanical design and the cosmetic appearance, as well as to such wide-ranging areas as the product's robustness and improvements in the various individual functions. Tamron thoroughly reviews all of the design and manufacturing processes in order to offer products to customers with even-higher levels of precision and quality.

For the SP 70-200mm G2 (Model A025), the optical design was refreshed, mechanical parts were improved and a new exterior design was adopted. To maximize the optical performance intrinsic to this product, Tamron improved the accuracy of the component parts and increased the precision of the overall zooming mechanism.

B&H has the Tamron SP 70-200mm F/2.8 Di VC USD G2 available for preorder.

From Tamron:

February 3, 2017, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the launch of a new telephoto zoom lens product, the SP 70-300mm F/4-5.6 Di VC USD (Model A030) (hereinafter called “Model A030”), for 35mm full-frame DSLR cameras. Model A030 was developed by substantially enhancing the features of the popular SP 70-300mm F/4-5.6 Di VC USD (Model A005) (hereinafter called “Model A005”), which has enjoyed high acclaim since its launch in 2010 as a telephoto zoom lens with outstanding performance. With the external design completely revamped, a Fluorine Coating with outstanding durability is applied to the front element surface of the lens. Improvements have also been achieved in AF speed and responsiveness and VC (Vibration Compensation) functions. Model A030 will be sold only in the Japanese market.

Product Highlights

1. Improvements in AF speed and responsiveness
   Improvements in the control circuit and AF algorithm of the previous Model A005 have enhanced both focusing speed and accuracy, which enables a moment to be captured without letting the photo opportunity slip away, and which makes the A030 a suitable lens for photographing fast-moving subjects.
2. Improved VC functions
   Improving Tamron’s unique VC (Vibration Compensation) functions has improved the responsiveness of the VC lens elements, and Model A030 achieves a higher image stabilization performance level of 4.0 stops according to the Camera & Imaging Products Association (CIPA) standard.
3. External design renovated
   The zoom ring and focus ring using linear-based grid patterns and the brand ring in tungsten silver create an external design with a high-grade feel.
4. Equipped with Fluorine Coating to improve user-friendliness for the lens
   The front surface of the lens element is coated with a protective fluorine compound that is water- and oil-repellant. The lens surface is easier to wipe clean and is less vulnerable to the damaging effects of dirt, dust, moisture and fingerprints.

From Tamron:

Notice about compatibility between Canon EOS 5D Mark IV and Tamron lens products

Dear users and potential purchasers of Tamron interchangeable lenses.

Thank you for using Tamron products.

1. We would like to ask you that, when using a Tamron lens with Canon EOS 5D Mark IV camera that has been released in this September, you turn OFF the “Lens aberration correction” function included in the camera’s menu prior to use.
2. We have learned the issue that when you attach the Tamron SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F017) on the EOS 5D Mark IV, it takes several seconds to turn on the power of the camera at the first.

Dear users and potential purchasers of Tamron interchangeable lenses for Canon.

Thank you for using Tamron products.

We wish to notify you that the AF functions of the following interchangeable lenses for Canon, which have been produced before May 11th, 2015 and have not updated firmware when there were the firmware update service announcements below, do not function in Live View mode when used on the EOS 5D Mark IV which went on sale on September 8th, 2016 in Japan.

*Please see the below links for the previous firmware update service announcements regarding the EOS Rebel T6s/EOS 760D (EOS 8000D) / the EOS Rebel T6i/ EOS 750D (EOS Kiss X8i), the EOS 5Ds / the EOS 5DsR, the EOS 80D, EOS-1D X Mark II, and the firmware update service for SP 150-600mm F/5-6.3 Di VC USD (Model A011) for panning shot.

• http://www.tamron.co.jp/en/news/release_2015/0508_3.html
• http://www.tamron.co.jp/en/news/release_2015/0508.html
• http://www.tamron.co.jp/en/news/release_2015/0622_3.html
• http://www.tamron.co.jp/en/news/release_2016/0406.html
• http://www.tamron.co.jp/news/release_2016/0602_2.html

We sincerely apologize to all users and potential purchasers for any inconvenience the issue may cause.

Affected models

Interchangeable lenses for Canon, which has been produced before May 11th, 2015

• SP 15-30mm F/2.8 Di VC USD (Model A012)
• SP 70-200mm F/2.8 Di VC USD (Model A009)
• SP 150-600mm F/5-6.3 Di VC USD (Model A011)
• SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F004)
• 28-300mm F/3.5-6.3 Di VC PZD (Model A010)

Serial numbers which have produced after May 11th, 2015

Firmware update will not be required for those lenses (serial numbers).

• SP 15-30mm F/2.8 Di VC USD (Model A012)
• SP 70-200mm F/2.8 Di VC USD (Model A009)
• SP 150-600mm F/5-6.3 Di VC USD (Model A011)
• SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F004)
• 28-300mm F/3.5-6.3 Di VC PZD (Model A010)

For those who require firmware update service, please contact your local Tamron distributor for more details.

From Tamron:

Lens design renovated, and lens now equipped with fluorine coating. A light and compact high-power zoom lens with 15x magnification.

18-270mm F/3.5-6.3 Di II VC PZD (Model B008TS)

Tamron Co., Ltd. (President & CEO: Shiro Ajisaka; Headquarters: Saitama City), a leading manufacturer of optics for diverse applications, announces launch in the Japanese market of “18-270mm F/3.5-6.3 Di II VC PZD (Model B008TS),” now equipped with fluorine coating and with its external design renovated from “18-270mm F/3.5-6.3 Di II VC PZD (Model B008),” launched in 2010 as a high-power zoom lens exclusively for APS-C format digital SLR cameras.

Product Highlights

• External design renovated
  The zoom ring and focus ring using linear-based grid patterns and the brand ring in tungsten silver create an external design with a high-grade feel.
• Equipped with fluorine coating to improve user-friendliness for the lens
  The front surface of the lens element is coated with a protective fluorine compound that is water- and oil-repellant. The lens surface is easier to wipe clean and is less vulnerable to the damaging effects of dirt, dust, moisture and fingerprints.

Date of Launch: September 8, 2016. The Canon and Nikon mount model will be launched simultaneously (launch only in the Japanese market).

Suggeted Retail Price: ¥83,000 (tax excluded)

From Tamron:

New generation "G2" lens boasts faster AF speed and enhanced VC

SP 150-600mm Di VC USD G2 (Model A022)

September 1, 2016, Commack, New York - Tamron, a leading manufacturer of optics for diverse applications, announces the launch of the SP 150-600mm F/5-6.3 Di VC USD G2 (Model A022). This second generation "G2" lens builds upon the success of the SP 150-600mm F/5-6.3 Di VC USD (Model A011), which launched in December 2013 and continues to successfully meet photographers' needs in the ultra-telephoto category. The new G2 version was developed to provide superior optical performance with today's high resolution DSLRs and to add improvements to several features including speed and accuracy of AF and VC (Vibration Compensation). Also, several new features have been added: FLEX ZOOM LOCK mechanism, Fluorine Coating and optional teleconverters. The new lens delivers outstanding performance and a luxurious, upscale appearance, including a metal lens barrel.

Delivery of the new lens in Canon and Nikon mounts will start on September 23 in the Japanese market and soon thereafter in the U.S. market (Sony A-mount to be delivered at a later date) at a price of $1,399.00.

PRODUCT HIGHLIGHTS

Optical design refreshed to achieve even higher performance
Three LD (Low Dispersion) lens elements completely eliminate axial and transverse chromatic aberrations. The design also features an upgraded optical construction (21 elements in 13 groups) and leverages improvements in manufacturing technology. As a result, the lens delivers high resolution, improved sharpness and overall better performance.

Tamron's sophisticated eBAND Coating for eliminating ghosting and flare
eBAND (Extended Bandwidth & Angular-Dependency) Coating is a nano-structured layer deployed on the lens element surface. In addition to regular anti-reflection coatings, eBAND Coating offers higher light transmission and significant improvement in anti-reflection characteristics, especially against angulated incident rays. Combined with BBAR (Broad-Band Anti-Reflection) coatings, flare and ghosting are reduced to imperceptible levels.

MOD reduced to provide optimum tele-macro photography
Tamron's advanced manufacturing technology has made it possible to reduce the MOD (Minimum Object Distance) to 86.6 in (2.2m), compared to 106.3 in (2.7m) for Model A011, and has allowed for the wonders of tele-macro photography with its 1:3.9 Maximum Magnification Ratio.

AF speed is faster and much more responsive with moving subjects
The Model A022 is equipped with a USD (Ultrasonic Silent Drive) ring-type motor that delivers excellent responsiveness and control. AF speed is significantly improved from the current model, and it enables accurate high-speed focus even when capturing moving subjects. When shooting with AF, the Full-time Manual Focus override allows you to instantly make fine-focusing adjustments manually, without having to switch between modes.

VC performance is now 4.5 stops and offers 3 modes optimized for different situations
The VC (Vibration Compensation) effectiveness is equivalent to 4.5 stops, based on image stabilization performance levels established by CIPA (Camera & Imaging Products Association) when using VC MODE 3. Model A022 now has three types of VC modes, and it is possible to choose the optimum VC mode according to the situation for taking a photograph, such as when panning.

• VC MODE 1 is the standard mode that strikes a great balance between the stability of the viewfinder image and the stabilization effects.
• VC MODE 2 is exclusively used for panning.
• VC MODE 3 prioritizes the stabilization of the captured images and forgoes the stabilization of the viewfinder image.

A new VC Mode can be programmed with the optional TAMRON TAP-in Console. You can overwrite VC Mode 1 with a new VC Mode that allows stabilization to be engaged constantly for videography purposes. In this mode, the LCD screen is used.

New FLEX ZOOM LOCK mechanism enables locking of the zoom ring at any position
The FLEX ZOOM LOCK mechanism quickly locks or unlocks the zoom at any position simply by sliding the zoom ring. Photographers can shoot from any angle without the zoom extending unintentionally. Additionally, the lens features the conventional Zoom Lock switch to prevent unwanted barrel extension during transportation.

Fluorine Coating and Moisture-Resistant Construction for a more user-friendly lens
The front surface of the lens element is coated with a protective fluorine compound that is water- and oil-repellent. The lens surface is easier to wipe clean and is less vulnerable to the damaging effects of dirt, dust, moisture and fingerprints. For greater protection when shooting outdoors, leak-proof seals throughout the lens barrel help protect your equipment.

Electromagnetic diaphragm system now used for Nikon-mount lenses
An electromagnetic diaphragm system, which has been a standard feature for Canon-mount lenses, is now employed in Nikon-mount lenses. More precise diaphragm and aperture control is possible because the diaphragm blades are driven and controlled by a motor through electronic pulse signals.

Lightweight and easy-to-hold tripod mount is compatible with an Arca-Swiss style quick release plate
A new textured grip and Arca-Swiss style tripod interface enhances both speed and utility. And because the tripod mount is made of lightweight magnesium, it is much easier to carry.

Compatible with TAMRON TAP-in ConsoleTM, an optional accessory product
The optional TAP-in Console provides a USB connection to your personal computer, enabling you to easily update your lens's firmware as well as customize features including fine adjustments to the AF and VC.

Teleconverters exclusively for the Tamron lens now developed
Two exclusive teleconverters, which perfectly match the optics of the new SP 150-600mm G2 (Model A022), offer 1.4x and 2x magnification, and provide a maximum zoom range up to 1200mm. These new teleconverters extend focal length of the master lens, making it possible to take pictures in farther ultra-telephoto ranges.

Based on the rigorous quality standards worthy of the SP series, this new lens is manufactured with thorough attention to details
For the SP series products in particular, Tamron has established rigorous design and quality standards. These standards apply to the optical design, mechanical design and the cosmetic appearance, as well as to such wide-ranging areas as the product's robustness and improvements in various individual functions. Tamron thoroughly reviews of all of the design and manufacturing processes in order to offer products to customers with ever-higher precision and quality levels.

For the SP 150-600mm G2 (Model A022), the optical design was refreshed, mechanical parts were improved and a new exterior design was adopted. To maximize the optical performance intrinsic to this product, Tamron improved the accuracy of component parts and increased the precision of the overall zooming mechanism.

Design Concept
The new design adopted for the four SP series lenses already on the market is essentially the fusion of engineering and style, the pursuit of functional beauty and craftsmanship achieved by giving meticulous attention to minute details. Using metal as the exterior material creates a high-grade design based on the concept that emphasizes "Human Touch" characteristics, and significantly improves user-friendliness. The SP models feature a novel design for the switches, easy-to-read characters, an enlarged window over the distance scale and the adoption of organic forms easy for the photographer's fingers to hold onto.

This design philosophy-the pursuit of functional beauty with a "Human Touch"-is applied even to the most minute details of the new SP 150-600mm G2 (Model A022) ultra-telephoto zoom. By using metal for the exterior material and adding new functions such as the FLEX ZOOM LOCK mechanism, the Model A022 achieves a size and weight that makes comfortable handheld shooting possible, with a slim and stylish appearance design to top it all off.

Preorders:

• Tamron SP 150-600mm f/5-6.3 Di VC USD G2 for Canon EF
• Tamron SP 150-600mm f/5-6.3 Di VC USD G2 for Nikon F
• Tamron Teleconverter 1.4x for G2
• Tamron Teleconverter 2.0x for G2

From Tamron USA:

Deadline for Tamron lens users residing in the USA to create their exhibit entry on myphotoexhibits.com for a chance to win any Tamron lens is September 30, 2016

July 20, 2016, Commack, New York - Tamron USA announces its fifth "My Travel Exhibit" photo contest, offered exclusively to Tamron USA lens users. Entrants will create a 3D virtual exhibit showcasing 8-14 of their best images in a travel theme on Tamron's unique photo-sharing exhibit site, myphotoexhibits.com. Tamron judges will select the winning exhibit based on overall image quality and originality of the collection. The winning exhibit will be featured on the Tamron USA website and in the Tamron eNewsletter. The winner will also receive his/her choice of any Tamron lens.

About MyPhotoExhibits.com

Unlike traditional static online galleries, Tamron's SoHo-styled MyPhotoExhibits (MPE) interface, available at myphotoexhibits.com, allows users to create customizable gallery exhibits with a vibrant interactive experience. Photographers simply set up a user avatar and bio, upload their favorite high-resolution images, and create their personalized online exhibit space. After organizing the exhibit and captioning the photographs, users can put finishing design touches on their exhibit. By choosing wall and floor textures and colors, frames, furniture, and lighting, photographers are invited to extend their creativity and show their work in complimentary settings. It's easy to go back into the MPE interface at any time to add more photos, tweak presentation specs, or create an unlimited number of new exhibits that feature travel pictorials, special events, projects, and more.

Spreading the word about these custom exhibits is another way in which MyPhotoExhibits stands out from other online galleries. Once an exhibit is ready to "open," it's easy to share it with friends. Users simply send invitations from the website or the iPhone and iPad app to Facebook or other social media platforms or by email. Visitors can sign the photographer's guestbook, choose favorite exhibits, and follow exhibiting photographers.

Companion App for On-the-Go Viewing and Sharing

An app for iPhone and iPad for photography enthusiasts on the go will further enhance MyPhotoExhibits' convenience and user-friendliness. The free app-available in the iTunes App Store, which can also be accessed from tamron-usa.com/lenses/apps_mpe.php, offer easy mobile access to MyPhotoExhibits. Through their iPhone or iPad, users can browse through all available MPE exhibits, view their own exhibits, check out other photographers, and share exhibits by sending out invites to friends.

Want to know more about Tamron lenses? Check out the site's Tamron lens reviews!

According to the Egami Blog, Tamron has patented the optical design for an SP 60mm f/2.8 Di VC USD.

Patent Details

• Patent Publication No. 2016-126086
• Published 2016.7.11
• Submitted 2014.12.26
• Focus distance 61.79 61.21 56.74
• F-number 2.88 2.92 3.16
• Field of View 38.58 38.03 34.57
• Inner focus
• Anti-vibration (the second group)

From Tamron:

Notice about compatibility between Canon EOS-1D X Mark II and Tamron lens products (about functions on Lens aberration correction)

When using a Tamron lens with the newly released Canon EOS-1D X Mark II camera, please turn OFF the “Lens aberration correction” function included in the camera’s menu prior to use.

We wish to notify you that the AF functions of the following interchangeable lenses for Canon, which have been produced before May 11th, 2015 and have not had firmware updates installed by Tamron, do not function in Live View mode when used on the EOS-1D X Mark II which went on sale on April 28th, 2016 in Japan.

*Please see the below links for the previous firmware update service announcements regarding the EOS Rebel T6s/EOS 760D (EOS 8000D) / the EOS Rebel T6i/ EOS 750D (EOS Kiss X8i), the EOS 5Ds / the EOS 5DsR, the EOS 80D, and the firmware update service for SP 150-600mm F/5-6.3 Di VC USD (Model A011) for panning shot.

• http://www.tamron.co.jp/en/news/release_2015/0508_3.html
• http://www.tamron.co.jp/en/news/release_2015/0508.html
• http://www.tamron.co.jp/en/news/release_2015/0622_3.html
• http://www.tamron.co.jp/en/news/release_2016/0406.html

We sincerely apologize to all users and potential purchasers for any inconvenience the issue may cause.

Affected models

Interchangeable lenses for Canon which have been produced before May 11th

• SP 15-30mm F/2.8 Di VC USD (Model A012)
• SP 70-200mm F/2.8 Di VC USD (Model A009)
• SP 150-600mm F/5-6.3 Di VC USD (Model A011)
• SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F004)
• 28-300mm F/3.5-6.3 Di VC PZD (Model A010)
• 16-300mm F/3.5-6.3 Di II VC PZD MACRO (Model B016)

Firmware update will not be required for those lenses produced after May 11st, 2015 (serial numbers).

Please check the serial number from the links below.

• SP 15-30mm F/2.8 Di VC USD (Model A012)
• SP 70-200mm F/2.8 Di VC USD (Model A009)
• SP 150-600mm F/5-6.3 Di VC USD (Model A011)
• SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F004)
• 28-300mm F/3.5-6.3 Di VC PZD (Model A010)
• 16-300mm F/3.5-6.3 Di II VC PZD MACRO (Model B016)

For those who require firmware update service, please contact your local Tamron distributor for more details.

Dear users and potential purchasers of Tamron interchangeable lenses.

Thank you for using Tamron products.

We wish to notify you that we will perform updating of the firmware for our SP 35mm F/1.8 Di VC USD (Model F012) and SP 45mm F/1.8Di VC USD (Model F013) lens products.

Affected models

• SP 35mm F/1.8 Di VC USD (Model F012) for Nikon, Canon
• SP 45mm F/1.8 Di VC USD (Model F013) for Nikon, Canon

Serial numbers

Firmware update will not be required for those serial numbers. Please check the serial numbers from the link here.

Firmware Update Improvements

1. You will now be able to use TAP-in Console (optional and sold separately) with the lens products above. (for Nikon and Canon)
2. Corrected the issue of exposure becoming unstable under certain conditions when using these lenses with either the Canon EOS-1D X Mark II or EOS 80D. (for Canon)

For those who require firmware update service, please contact your local Tamron distributor for more details.

From Tamron:

April 28, 2016, Commack, New York – Tamron Co., Ltd., a leading manufacturer of optics for diverse applications, announces that its SP 35mm F/1.8 Di VC USD (Model F012), a fast aperture wide-angle lens, and SP 45mm F/1.8 Di VC USD (Model F013), a fast aperture standard lens, both of which were launched in September 2015 as lenses compatible with full-frame DSLR cameras, have now won the "iF Design Award 2016" and the "Red Dot Award: Product Design 2016."

Design Concepts of the Products that Won These Prestigious Awards

• Product design with maximum emphasis on the human interface in order to achieve the ultimate in functional beauty
  While the lens is constructed with the absolutely most modern technologies inside, the exterior is articulated to offer the best possible comfort and confidence under a product design philosophy of "Human Touch." Organically composed lines and patterns on the barrel produce subtle changes in its appearance by reflecting ambient light on the surface. Metal-based barrel materials provide a pleasant feeling of comfort, high quality and durability, fitting firmly in the hands of the photographer. Design of the front face of the lens is also taken into consideration so that it is not intimidating.
• Brand ring and SP emblem
  A brand ring that's tinted "Luminous Gold" adorns the lens just above the lens mount. On one side of the lens barrel there is an SP emblem in the same luxurious color.
• Design of distance and aperture scales
  The window over the distance scale has been enlarged by 20% to maximize visibility and legibility. Font style of the characters and numbers has been newly developed to enhance the legibility as a critical element of the overall product design.
• Switches with optimized geometric shape and tactile feedback
  The geometric shape and sliding torque of the AF/MF change-over and VC On/Off switches have been configured and engineered to deliver the utmost comfort with secured operational feedback.
• Lens hood and caps
  To complete the lens product design, accessories such as the lens hood and caps for front and rear have been totally redesigned as well. Attaching and removing the lens hood has been fine-tuned by optimizing the connection interface to render both secure seating and durability.

B&H carries the Tamron 35mm f/1.8 Di VC USD and 45mm f/1.8 Di VC USD lenses.

From Tamron:

Tamron lenses awarded with two prestigious TIPA awards in 2016

April 18, 2016, Commack, New York - Tamron Co., Ltd., a leading manufacturer of precision optics, has announced that its SP 35mm F/1.8 Di VC USD (Model F012) and 18-200mm F/3.5-6.3 Di II VC (Model B018) have both been presented awards with the "TIPA Awards 2016" hosted by the TIPA (Technical Image Press Association).

BEST DSLR PRIME LENS: SP 35mm F/1.8 Di VC USD (Model F012)
Excerpt from the Award Citation of the TIPA Jury:
At approximately 80mm long and between 450 and 480g in weight (depending on camera system), the full-frame Tamron SP 35mm f/1.8 is constructed with 10 elements in 9 groups. It utilizes two molded glass aspherical elements with one LD (low dispersion) and one XLD (extra low dispersion) element, which greatly reduces chromatic aberration. The lens has excellent resolution from corner to corner, no vignetting even at full aperture, a minimum focusing distance of 0.2 meters and Tamron's VC (vibration compensation) system (except on the Sony mount version). Full time manual focus override is always available, a great aid when doing close-ups.

BEST ENTRY LEVEL DSLR LENS: 18-200mm F/3.5-6.3 Di II VC (Model B018)
Excerpt from the Award Citation of the TIPA Jury:
When entry-level photographers start to look beyond their kit lens, or purchase a lens with their camera body, they will be excited to own a lens that offers a wide range of focal length options, and the Tamron 18-200mm fits the bill. Constructed with 16 elements in 14 groups, this lens for APS-C format cameras yields a 35mm equivalent of 28-310mm. It is compact: an average of 95mm (3.8 inches) in its various mounts and is said to be the world's lightest (400g, 14.1 oz) in its class. Vibration reduction helps users get steady pictures, particularly at the longer focal length ranges.

B&H carries the Tamron SP 35mm f/1.8 Di VC USD and 18-200mm F/3.5-6.3 Di II VC.

From Tamron:

A notice regarding compatibility issue with the EOS 80D and availability of firmware update service

Dear users and potential purchasers of Tamron interchangeable lenses for Canon.

Thank you for using Tamron products.

We wish to notify you that the AF functions of the following interchangeable lenses for Canon, which have been produced before May 11st, 2015 and have not updated firmware when there were the firmware update service announcements below, do not function in Live View mode when used on the EOS 80D which went on sale on March 25th, 2016 in Japan.

*Please see the below links for the previous firmware update service announcements regarding the EOS Rebel T6s/EOS 760D (EOS 8000D) / the EOS Rebel T6i/ EOS 750D (EOS Kiss X8i), the EOS 5Ds / the EOS 5DsR, and the firmware update service for SP 150-600mm F/5-6.3 Di VC USD (Model A011) for panning shot.

http://www.tamron.co.jp/en/news/release_2015/0508_3.html
http://www.tamron.co.jp/en/news/release_2015/0508.html
http://www.tamron.co.jp/en/news/release_2015/0622_3.html

We sincerely apologize to all users and potential purchasers for any inconvenience the issue may cause.

Affected Models
Interchangeable lenses for Canon, which has been produced before May 11st

• SP 15-30mm F/2.8 Di VC USD (Model A012)
• SP 70-200mm F/2.8 Di VC USD (Model A009)
• SP 150-600mm F/5-6.3 Di VC USD (Model A011)
• SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F004)
• 28-300mm F/3.5-6.3 Di VC PZD (Model A010)
• 16-300mm F/3.5-6.3 Di II VC PZD MACRO (Model B016)

Serial numbers which have produced after May 11st, 2015
Firmware update will not be required for those lenses (serial numbers).
Please check the serial number from the links below.

• SP 15-30mm F/2.8 Di VC USD (Model A012)
• SP 70-200mm F/2.8 Di VC USD (Model A009)
• SP 150-600mm F/5-6.3 Di VC USD (Model A011)
• SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F004)
• 28-300mm F/3.5-6.3 Di VC PZD (Model A010)
• 16-300mm F/3.5-6.3 Di II VC PZD MACRO (Model B016)

For those who require firmware update service, please contact your local Tamron distributor for more details.

Tamron has the SP 85mm f/1.8 VC USD Owner's Manual available for download.

B&H has the Tamron SP 85mm f/1.8 VC USD in stock with free expedited shipping.

Seemingly well ahead of the US availability of their lens modification device, Tamron has released the corresponding TAP-in Utility Software.

From Tamron:

Supported Lens List

For details please visit:
http://www.tamron.co.jp/software/en/tapin/help/lens/

*Compatible Tamron Lenses

• SP 85mm f/1.8 Di VC USD (Model F016)*
• SP 90mm f/2.8 Di MACRO 1:1 VC USD (Model F017)*
• SP 45mm f/1.8 Di VC USD (Model F013)**
• SP 35mm f/1.8 Di VC USD (Model F012)**

*By first updating firmware to the most up-to-date version with use of TAP-in Console, it becomes possible to use all the functions of TAP-in Console compatible with this lens.
**Initial firmware update by Tamron service facility is required to enable compatibility with the TAP-in Console.

For Users of SP 85mm (Model F016) and SP 90mm (Model F017)
By first updating firmware to the most up-to-date version with use of TAP-in Console, it becomes possible to use all the functions of TAP-in Console compatible with this lens. For details please visit here.

For Users of SP 35mm (Model F012) and SP 45mm (Model F013)
Initial firmware update by Tamron service facility is required to enable compatibility with the TAP-in Console. For details please visit here.

B&H will carry the Tamron TAP-in Console when it becomes available.

From Tamron USA:

February 22, 2016, Commack, New York - Tamron, a leading manufacturer of optics for diverse applications, announces the launch of the SP 85mm F/1.8 Di VC USD (Model F016), the world's firs fast-aperture lens with VC (Vibration Compensation). Tamron's acclaimed VC makes it possible to take handheld photographs in dim light or at night. The 85mm SP lens uses LD (Low Dispersion) and XLD (Extra Low Dispersion) glass elements in the optical design to minimize color fringing and to achieve sharp and clear image quality with high-fidelity color. It also achieves attractive bokeh that draws attention to the image foreground subject. In addition, Moisture-Resistant Construction has been added to prevent intrusion of moisture, and a highly durable Fluorine Coating has been applied to the top element surface to prevent condensation and repel smudge-causing substances. This new lens joins the 35mm F/1.8, 45mm F/1.8 and 90mm Macro in a lineup of SP series prime lenses that has been expanding since 2015.

The lens will be on sale on March 24th in Canon and Nikon at $749.00.

B&H has the Tamron SP 85mm F/1.8 Di VC USD available for preorder.

From Tamron:

SP 90mm F/2.8 Di VC USD 1:1 Macro (Model F017)

February 22, 2016, Commack, New York - Tamron, a leading manufacturer of optics for diverse applications, announces the launch of the SP 90mm F/2.8 Di VC USD 1:1 MACRO (Model F017). The new 90mm macro has been enhanced with advanced features and builds upon a legacy of superior optical performance. XY-Shift compensation has been newly added to reinforce VC functionality, further improving image stabilization from infinity to macro. Advancements in USD control software have also increased AF focusing speed, and optimally fine-tuned for various framing conditions. In addition, a high standard of Moisture-Proof and Dust-Resistant Construction has been added to prevent intrusion of dust or moisture, and a highly durable Fluorine Coating has been applied to the top element surface to prevent condensation and repel smudge-causing substances. The lens will be on sale in the U.S. starting on February 25, 2016 in Canon and Nikon mounts (the Sony mount to be launched at a later date) at an approximate price of $649.

Product Highlights

Built upon the outstanding optical performance of the legendary Tamron 90mm Macro
Inheriting the optical design of the previous 90mm Macro lens (Model F004), the new Model F017 delivers the same excellent resolving power and remarkably soft background blur effects (bokeh). The advanced construction includes one LD (Low Dispersion) specialized glass element that maximally limits the dispersion properties of light and two XLD (eXtra Low Dispersion) glass elements that correct dispersion properties to an even greater extent. The special elements optimally compensate for on-axis and lateral chromatic aberrations from macro shooting range to infinity. Furthermore, the design ensures the best imaging performance at any range by adopting the Floating System that shifts the location of a group of elements to the best possible position as the focusing group travels relative to shooting distances. From 1:1, life-size close-ups to the most distant horizon, this new 90mm Macro lens achieves outstanding image quality.

Optimized for spectacular background blur effects (bokeh)
Earlier models of Tamron's 90mm macro lens received high acclaim for their spectacular blur effects, and the new 90mm macro builds upon this legacy. To continue this commitment, thorough optical simulations were conducted. Careful examinations were performed to minimize any blurring with a doubled image appearing for a single line because that phenomenon has a considerably negative impact on background image quality. As a result, the lens achieves both sharp, vivid images and spectacular background blur effects. This combination is highly prized by portrait photographers.

VC enhanced with shift compensation
An accelerometer has been integrated into Tamron's highly accredited VC (Vibration Compensation) to compensate for shakes on the x-y plane. In unison with a gyro sensor, the accelerometer detects and enables motion compensation for camera shake, providing maximum efficiency in image stabilization optimized for all distance ranges from infinity to macro.

USD actuator maximized for macro photography is fast, accurate and quiet
The control software program for the USD (Ultrasonic Silent Drive) actuator has been revised to provide substantially improved focusing speed and accuracy when using AF. The USD quickly addresses any out-of-focus condition caused by back-and-forth camera movement (which commonly occurs during macro photography) ensuring better results when shooting at close range.

Moisture-Proof and Dust-Resistant Construction
Special seals protect areas of possible ingress surrounding switches, and the boundary between the focus ring and the lens barrel. These provide stronger protection against the intrusion of dirt, dust and moisture compared to the Moisture-Resistant Construction used previously. This additional protection assures even more wide-ranging opportunities for using this lens.

A durable Fluorine Coating on the front element repels water and fingerprints
The water and oil repellant coating applied to the front element surface allows instant removal of dirt or smudges with ease. The coating also provides a reasonable level of durability, and will sustain its effectiveness for years. The Fluorine Coating technology that Tamron developed for use in industrial optics applications was first used on the SP 15-30mm that was introduced in 2014.

Advanced coating technology reduces flare and ghosting
Two advanced coating technologies, both providing outstanding anti-reflection performance, are applied to critical element surfaces for maximum light transmission. eBAND (Extended Bandwidth & Angular-Dependency) Coating boasts outstanding anti-reflection performance across nearly the entire range of visible rays, and BBAR (Broad-Band Anti-Reflection) Coating utilizes traditional multi-layered, anti-reflection technology. This combination virtually eliminates extraneous reflections and substantially reduces ghosting and flare which enables the lens to achieve flawless, crystal clear images.

Use of circular aperture to achieve beautiful, rounded blur effects (bokeh)
When shooting a scene that includes a point-source of light in the subject background, marvelously tuned blur (bokeh)can be obtained without generating undesirable polygonal shapes of aperture patterns thanks to the circular aperture. The 9-blade diaphragm retains a nearly perfect circular opening even when stopped down by two stops.

Focusing options perfectly suited to a macro lens
The new 90mm macro has a focus limiter that makes it possible to shorten the time for accurately focusing on a subject when the working range is known. The lens also features an Internal Focusing system, so the overall length of the lens never changes, not even when focusing. As a result, the user is assured of a comfortable working distance of at least 139 mm (5.5 in.) from the front of the lens. In addition, the lens is equipped with a Full-time Manual Focus override mechanism that makes it possible to flexibly choose focal points. Even with the AF driving system in action, it is possible to instantaneously override it to make manual fine focusing adjustments without switching the AF-MF mode back and forth.

Compatibility with TAMRON TAP-in Console
Always as new as tomorrow: You can update firmware, customize autofocus positions and adjust the mechanical setup and preferences of the 90mm lens by simply attaching it to the TAMRON TAP-in Console and connecting it via USB to a personal computer. (The TAP-in Console is an optional accessory that will be released in March.)

Digital image editing software optimized for Tamron lenses
Included in the new 90mm macro package is SILKYPIX Developer Studio, a popular RAW conversion and editing program preloaded with correction menus for various aberrations based on the optical data that pertains exclusively to Tamron's SP Series lenses. In addition, lens profile information has been supplied to Adobe Systems, Inc. to facilitate selecting the precise lens data required for more sophisticated adjustments in RAW processing when using Adobe Photoshop and Lightroom.

February 22, 2016, Commack, New York - Tamron, a leading manufacturer of optics for diverse applications, announces the launch of the SP 85mm F/1.8 Di VC USD (Model F016), the world's first fast-aperture lens with VC (Vibration Compensation). Tamron's acclaimed VC makes it possible to take handheld photographs in dim light or at night. The 85mm SP lens uses LD (Low Dispersion) and XLD (Extra Low Dispersion) glass elements in the optical design to minimize color fringing and to achieve sharp and clear image quality with high-fidelity color. It also achieves attractive bokeh that draws attention to the image foreground subject. In addition, Moisture-Resistant Construction has been added to prevent intrusion of moisture, and a highly durable Fluorine Coating has been applied to the top element surface to prevent condensation and repel smudge-causing substances. This new lens joins the 35mm F/1.8, 45mm F/1.8 and 90mm Macro in a lineup of SP series prime lenses that has been expanding since 2015. The lens will be on sale in the U.S. starting in April 2016 in Canon and Nikon mounts (the Sony mount to be launched at a later date). Pricing and delivery will be announced shortly.

Product Highlights

The world's first 85mm fast-aperture lens with image stabilization
Tamron's VC image stabilization system enables handheld use in dim light without flash. Camera movement-often too minute to be perceptible to the photographer-is the leading cause of unpleasant photographs. In addition, newer DSLR cameras with higher resolution and higher pixel densities are even more susceptible to subtle camera shake. The VC System, Tamron's time-proven Vibration Compensation, keeps the sharpness at hand, even in moody, dim light when shutter speeds tend to be longer.

Superior resolving power and attractive bokeh
Experienced optical design technique combined with LD and XLD lens elements have virtually eliminated on-axis and lateral chromatic aberrations that might otherwise appear as color fringing. In addition, by thoroughly reducing comatic aberrations (distortion of off-axis point source) and astigmatism, subjects that appear as a distinct point source will be captured as a distinct point source even at the edges and corners of the frame. Furthermore, optical simulations were thoroughly conducted, and the 85mm achieves natural bokeh- that dreamy, semi-focus blur that separates the portrait subject from the background with a snap.

Fluorine Coating and Moisture-Resistant Construction
Fluorine Coating technology developed for use in industrial optics applications has been adapted to photographic lenses. The water and oil repellant coating applied on the front element surface allows safe and easy removal of fingerprints, dirt and smudges. The coating also provides an enhanced level of durability, and will sustain its effectiveness for years. In addition, seals are located at the lens mount area and other critical locations to prevent infiltration of moisture and/or rain drops and provide Moisture-Resistant Construction. This feature provides an additional layer of protection when shooting outdoors under adverse weather conditions.

Sophisticated eBAND and BBAR coatings plus Advanced Anti-Reflection Technologies
Two highly developed lens coating technologies, eBAND (Extended Bandwidth & Angular-Dependency) which uses nanotechnology, and BBAR (Broad-Band Anti-Reflection), combine to increase light transmission and to reduce flare and ghosting to imperceptible levels. Additional techniques are employed to prevent reflections inside the lens barrel so that the 85mm lens delivers high contrast, sharp and clear images worthy of a fixed focal lens. This lens clearly captures detailed tones even in the shadows.

Electromagnetic diaphragm system now used also for Nikon-mount lens
An electromagnetic diaphragm system, which has been a standard feature for Canon-mount lenses, is now employed in Nikon-mount lenses[3]. More precise diaphragm and aperture control is possible because the diaphragm blades are driven and controlled by a motor through electronic pulse signals.

USD actuator maximized for fast and accurate focusing
Fast, quiet AF is achieved by employing a USD (Ultrasonic Silent Drive) ring-type ultrasonic motor which enables remarkably precise focusing drive with high torque and responsiveness. Thanks to the absence of reduction gears in USD, there is no backlash and no unnecessary back-and-forth movement. The control software program for the USD actuator has been revised to provide substantially improved focusing speed and accuracy when using AF. In addition, Full-time Manual Focus override is available at any point during the autofocus operation for deliberately shifting focus without switching the AF-MF. Whether overriding the autofocus or focusing completely manually, the focusing ring turns smoothly and evenly.

Compatibility with TAMRON TAP-in Console
Always as new as tomorrow: You can update firmware, customize autofocus positions and adjust the mechanical setup and preferences of the 85mm lens by simply attaching it to the TAMRON TAP-in Console and connecting it via USB to a personal computer. (The TAP-in Console is an optional accessory that will be released in March.)

Compatibility with Adobe and Silkypix software
Supplied with SILKYPIX Developer Studio 4.0, advanced editing software that features correction menus for various aberrations (lateral color, distortion, relative illumination) based on the optical design data of this specific lens. In addition, lens profile information has been supplied to Adobe Systems, Inc. to facilitate selecting the precise lens data required for more sophisticated adjustments in RAW processing when using Adobe Photoshop and Lightroom. Shooting RAW image files enables creation of more stringent and high fidelity image quality.

Design Concept
The superior technology inside the Tamron 85mm is matched by advanced external ergonomic features under a design philosophy called "Human Touch." Improvements include altering the geometric shape and resistance of the AF/MF and VC switches to deliver comfort with secured operational feedback, and enlarging the distance scale window to maximize visibility and legibility. Even the font style has been newly developed to enhance legibility as part of the overall product design.

Preorders:

Tamron SP 90mm F/2.8 Di VC USD 1:1 Macro (Model F017): B&H
Tamron SP 85mm F/1.8 Di VC USD (Model F016)*: B&H

* Preorders will be available once MSRP pricing has been estabilished.

From Tamron:

February 22, 2016, Commack, New York- announces the launch of the Tamron TAP-in Console (Model TAP-01), a new lens accessory that enables firmware updating and customized setups for selected Tamron lenses. The TAP-in Console is expected to be available in March. The price will be announced shortly.

Product Highlights

For the first time, customers can update firmware in selected Tamron lenses and customize various lens functions to meet their needs simply by attaching a Tamron TAP-in Console and running the Tamron TAP-in Utility software on their PC or Mac. Previously, firmware updates could be performed only at a Tamron Customer Service Center. Using the new accessory and an internet connection, customers can access a dedicated website and update firmware themselves anytime, anywhere. In addition, selected lenses can be customized by changing various settings to match the customer's preferences based on how they like to use the lens, making it even more versatile and user-friendly.

For full details on the Tamron TAP-in Console, check out the complete press release here.

B&H will have the Tamron TAP-in Console available for preorder once the MSRP has been established.

Both Tamron and Sigma seem to be set to announce new lenses very soon.

Tamron is teasing at least two lenses on its website with an ETA a week from today. Sigma Austria is teasing on its Facebook page that another "world's first" will be added to their lens lineup on February 23.

It looks like next week will be an interesting one as far as lens announcements are concerned. We'll keep you posted.

In a notice to its shareholders, Tamron has announced that it is replacing its President and CEO Morio Ono with the current Corporate Vice President, Shiro Ajisaka. Tamron listed "...to rejuvenate the company’s management structure" as the reason for the top level replacement.

We really liked where Tamron was headed with their 35mm and 45mm f/1.8 VC primes released late last year. It will be interesting to see how this change in management impacts the already evolving product line.

From Tamron:

Lens Case A011 (Model LA011)

A new lens case compatible with SP 150-600mm F/5-6.3 Di VC USD (Model A011)

October 8, 2015, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Morio Ono), a leading manufacturer of optics for a wide range of applications, announces the launch of a lens case compatible with SP 150-600mm F/5-6.3 Di VC USD (Model A011). The new lens case will be sold as a separate accessory.

Tripod mount ring (long type), an optional accessory for A011 (Model A011TL)

A newly-designed optional tripod mount ring for SP 150-600mm VC USD extends the base surface of the tripod mount to improve stability and versatility

In addition to the Model LA011 lens case, Tamron also announces the launch of a tripod mount ring (long type) for SP 150-600mm F/5-6.3 Di VC USD (Model A011).

Tamron has designed a new long-type tripod mount ring for its well-received SP 150-600mm VC USD. By comparison with the supplied tripod mount, the new long-type design provides an extended base surface. This extra space not only makes it possible to add a second screw hole for secure mounting, thereby enhancing stability and versatility, but also makes it easier for users to hold the base surface and carry it around. The new mount ring will be sold as a separate accessory.

Date of Launch: October 15, 2015*
* Both products will be launched first in the Japanese market, with overseas launches to follow.

Note: The long tripod mount ring was originally announced in February but is now finally set to launch next month. [Sean]

B&H carries the Tamron SP 150-600mm f/5-6.3 Di VC which currently qualifies for a $70.00 mail-in rebate.

From Tamron:

First to debut: two fast, fixed focal standard lenses packed with exceptional features that deliver ultimate performance

• SP 35mm F/1.8 Di VC USD (Model F012)
• SP 45mm F/1.8 Di VC USD (Model F013)

September 2, 2015, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Morio Ono), a leading manufacturer of optics for diverse applications, announces launch of a new series of SP lenses that are optimized to make the most of the superior imaging performance delivered by the latest advancements in digital photography. Sporting a totally revamped external appearance, the new lenses provide the ultimate in functionality and operation. The first two lenses in the series are compatible with full-frame DSLR cameras and offer fast apertures and versatile, fixed focal lengths. The pair consists of the SP 35mm F/1.8 Di VC USD (Model F012) and SP 45mm F/1.8 Di VC USD (Model F013), and both can be used with APS-C format cameras as well.

Features of fast-aperture fixed focal lenses: 35mm and 45mm, the first of new SP Series

To develop these two standard fixed focal lenses, goals were established to provide exquisite characteristics certain to set them distinctively apart from ordinary, conventional models. This required a new approach. All of the key performance criteria were redefined to achieve the ultimate in optical performance. VC (Vibration Compensation) was incorporated as an integral part of the opto-electronics design to expand shooting freedom. Priority was set to allow dramatically closer focusing capability to remove what would otherwise be a barrier to the subject. Yet with all this innovation, the overall mechanical package had to be kept within practical size limits with an elegantly sophisticated external design as a human interface.

Having optimized every prerequisite, remarkably versatile lenses have been developed that boast amazing performance from F/1.8 wide open aperture. These lenses can be enjoyed by users of APS-C cameras as well as full-frame.

1. F/1.8 fast-aperture, fixed focal lenses aimed at ultimate performance
   Optimal use of the latest glass materials, coupled with Tamron's world renowned optical design technology, thoroughly compensated for aberrations of all types to achieve higher resolving power, while fine textures of materials and details are reproduced with subtle tonal gradations. The F/1.8 aperture delivers more light to the viewfinder—making it brighter for easier focusing – and more light to the sensor, allowing use even in very dim lighting conditions. In addition, the bokeh (background blur) effect obtained using the F/1.8 fast aperture delivers impressively smooth and soft transition from the main subject to the background.
2. Dynamic close-focusing capability, unprecedented among standard lenses
   Both models deliver astonishingly short MOD (Minimum Object Distance) not available from other 35mm or 45mm standard lenses. Photographers can get closer to the subject with ease, unleashing new photo opportunities with an expanded scope of freedom. Superb image capture is ensured throughout the entire range from the closest to normal shooting distances, thanks to Tamron's proprietary Floating System built into both lenses.
3. VC (Vibration Compensation) system, a feature crucial for high-pixel-density cameras
   Beneficial under all lighting conditions and especially useful in low light levels, the VC function provides noticeable advantages for handheld shooting by minimizing the adverse effects of camera shake. Cameras with high pixel densities, in particular, are sensitive to minute vibrations which cause unsharpness and degradation of image quality. VC works to ensure the maximum imaging performance even in dim lighting to allow photographers to enjoy the fast F/1.8 maximum aperture to the fullest extent.
4. User-friendly product design with close attention to all details
   Opening a new chapter in the SP legend, product design, opto-mechanical construction and engineering processes are totally integrated. Every single detail and operating function has been thoroughly reexamined, explored and matured to a form that has a friendly, human touch.

1. Product design with maximum emphasis on the human interface in order to achieve the ultimate in functional beauty
   While the lens is constructed with the absolutely most modern technologies inside, the exterior is articulated to offer the best possible comfort and confidence under a product design philosophy of "Human Touch." Organically composed lines and patterns on the barrel produce subtle changes in its appearance by reflecting ambient light on the surface. Metal-based barrel materials provide a pleasant feeling of comfort, high quality and durability, fitting firmly in the hands of the photographer. Design of the front face of the lens is also taken into consideration so that it is not intimidating.
2. Brand ring and SP emblem
   A brand ring that's tinted "Luminous Gold" adorns the lens just above the lens mount. On one side of the lens barrel there is an SP emblem in the same luxurious color.
3. Design of distance and aperture scales
   The window over the distance scale has been enlarged by 20% to maximize visibility and legibility. Font style of the characters and numbers has been newly developed to enhance the legibility as a critical element of the overall product design.
4. Switches with optimized geometric shape and tactile feedback
   The geometric shape and sliding torque of the AF/MF change-over and VC On/Off switches have been configured and engineered to deliver the utmost comfort with secured operational feedback.
5. Lens hood and caps
   To complete the lens product design, accessories such as the lens hood and caps for front and rear have been totally redesigned as well. Attaching and removing the lens hood has been fine-tuned by optimizing the connection interface to render both secure seating and durability.