Tamron News (Page 4)

From Tamron:

September 4, 2018, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the launch of the 17-35mm F/2.8-4 Di OSD (Model A037) for Canon mount.

DATE OF LAUNCH: October 2, 2018

Specifications:

B&H has the Tamron 17-35mm f/2.8-4 Di OSD for Canon available for preorder.

Tamron's recently released SP 15-30mm f/2.8 Di VC USD G2 press release is, quite frankly, painful to read. It looks like Tamron outsourced its marketing for the lens to the LensRentals' Random Photo Marketing Generator.

Just for fun, I hit the tool's "Generate" button a few times to come up with my own Tamron 15-30mm f/2.8 G2 press release:

This is a true advance that will inspire your craft and create new opportunities in your imaging world. Now you can possess a single wide-angle lens that coaxes you to seize images that are both extraordinary and impressive. Its performance is unquestioned with regards to tonal depth yet it provides astounding flare control. Like all of our products, this lens incorporates our extensive expertise. This lens provides a classic focal length, offering a unique opportunity to enhance your natural creativity.

We have created a galvanizing new benchmark in photography that will dramatically improve your images. This is a new breakthrough that will revolutionize your craft and create new opportunities in your imaging world. Like all of our products, this lens is in a class of its own. We have combined intuitive control with unsurpassed technology to provide you a singular experience. Catch an instant and make it your revenue photoGenerator forever.

Using advanced technology including multiple floating elements and the industry’s most accurate autofocus system, this lens can take your imaging to new achievements. Discover detail that you never saw was around you. Whatever the subject matter, in any working condition, in all lighting conditions, this lens offers amazing definition while maintaining excellent vignetting control. Designed for the connoisseur, it offers the finest craftsmanship most only wish for, at a price that most can’t afford. Capture images in a way you’ve always wished you could.

The funny thing is, Tamron doesn't mention in their own press release that the G2 model features the exact same optical formula as its predecessor. Want proof? Check out the optical formula diagrams taken from Tamron USA's product pages.

• New coatings on the same ol' lenses
• Improved Vibration Compensation - G2 model provides up to 4.5 stops of compensation; previous model's VC assistance was never specified
• Improved autofocus performance through, primarily, a new AF algorithm
• Possibly better weather sealing - the original model had some sealing that included a rear mount gasket, but the internal seals diagram was never provided
• Rear filter holder
• Updated exterior to match other G2 lenses
• Compatibility with the TAP-in console

As usual, the improvements listed above come at a cost; the G2 version's MSRP is $100.00 more than the original one's and the price difference is even larger considering the current $100.00 instant savings on the G1 model. Check out our Tamron 15-30mm f/2.8 Di VC USD Lens Review for more information on the G2's predecessor.

Preorders

Tamron SP 15-30mm f/2.8 Di VC USD G2 Lens - B&H | Adorama

From Tamron:

August 31, 2018, Commack, New York - Tamron announces the launch of a new high-speed ultra-wide-angle zoom lens, the SP 15-30mm F/2.8 Di VC USD G2 (Model A041), for full-frame DSLR cameras. The new model will be available in Nikon mount on September 21st and in Canon mount October 12th at a suggested retail price of $1299.

With a well-established reputation for ultra-high-quality wideangle zoom lenses with its Model A012, Tamron carries on the tradition of high optical performance with the new SP 15-30mm F/2.8 Di VC USD G2 (Model A041). By incorporating an XGM (eXpanded Glass Molded Aspherical) lens element, as well as multiple LD (Low Dispersion) lens elements, the distortion and lateral chromatic aberrations so common in wideangle shooting have been greatly minimized. Furthermore, a newly developed AX (Anti-reflection eXpand) Coating has been applied to reduce ghosting and flare more thoroughly than ever before. The optical performance in this high-speed F/2.8 ultra-wideangle zoom lens is outstanding. In addition, the built-in Dual MPU (Micro-Processing Unit) enables vastly improved AF speed and precision and image stabilization. This is a next-generation super high-quality, high-speed ultra-wideangle zoom lens with first-rate optics and a wide range of features that serve to revitalize the user's shooting experience. With the release of this model, three of Tamron's high-speed F/2.8 zoom lens with VC (Vibration Compensation) are now G2 (Generation 2).

PRODUCT HIGHLIGHTS

Super high-quality high-speed ultra-wideangle zoom lens
The Model A041 is an F/2.8 ultra-wideangle lens with a focal length starting at 15mm that offers high resolution even in the peripheral area of the image. By incorporating an XGM (eXpanded Glass Molded Aspherical) lens element and multiple LD (Low Dispersion) lens elements to curtail distortion and lateral chromatic aberrations, Tamron has achieved a degree of resolution throughout the range that is just as good as a fixed focal length lens.

Newly developed AX Coating
The AX (Anti-reflection eXpand) Coating, especially effective for wideangle lenses that tend to let in harmful light from peripheral areas, was developed to control rays that affect image quality. It is a revolutionary new proprietary coating developed in-house by Tamron using specialized deposition technology. The new coating keeps the reflection factor for peripheral areas at the same high level as that for the center area, not only overcoming standard curvature issues, but even overcoming the problems of conventionally produced convex surface with large curvatures for which uniform deposition has always proved difficult to achieve. Furthermore, the Model A041, along with eBand (Extended Bandwidth & Angular-Dependency) Coating utilizing nanotechnology, and BBAR (Broad-Band Anti-Reflection) Coating, makes effective use of three different types of coatings, thereby enabling unsurpassed curtailment of ghosting and flare and consequently enabling superlative, exceptionally clear image quality edge to edge.

High-speed, high-precision AF
Superb AF speed and precision is delivered by equipping the lens with a Dual MPU (Micro-Processing Unit) system and employing an enhanced AF control algorithm to improve performance. The AF drive uses proprietary Tamron technology, USD (Ultrasonic Silent Drive), enabling high torque, high response, and silent operation. And because it comes with a Full-time Manual Focus override system, manual focus adjustments can be made on the fly.

VC promises sharp images for all varieties of shooting
Tamron released the first high-speed F/2.8 ultra-wideangle zoom lens in the world equipped with a VC (Vibration Compensation) mechanism, the original Model A012. The new Model A041 has been further improved with a newly developed VC mechanism that surpasses former versions and reaches 4.5 stops, according to CIPA standards. This makes it possible to shoot sharp photos over a wide range of photographic scenes, including indoor and outdoor shots as well as handheld shots at stopped-down aperture settings for landscape photography.

Rear filter holder
The Model A041 made for use on Canon (EF-mount) cameras comes with a filter holder as a standard feature that lets you insert gelatin and other sheet filters into the rear side of the lens. This makes photography using filters much easier and simpler by overcoming the problem of the curvature of the front lens elements that made shooting with filters so difficult in the past.

Vastly improved highly durable Fluorine Coating
Abrasion resistance capability has been vastly improved on the new Model A041. The front surface of the lens element is coated with a Fluorine Coating based on a newly developed fluorine compound with high water- and oil-repellent properties. The lens surface is easier to wipe clean and is less vulnerable to the damaging effects of dirt, dust, moisture, and fingerprints, and enabling your important lenses to be continually protected on a long-term basis.

The new design provides greater operability and design consistency
With the new SP design applied, Model A041 shares the same feel of high quality and operability as the other two models in this series, SP 24-70mm F/2.8 Di VC USD G2 (Model A032) and SP 70-200mm F/2.8 Di VC USD G2 (Model A025). Tamron has merged beautiful craftsmanship with intuitive design in this new high-speed ultra-wideangle zoom lens. Even details like the shape of the switch box, distance-scale window, and the precision and stability of the metallic mount reveal a commitment to functionality, as well as design. The result is a next-generation lens that's easy to use yet loaded with cutting-edge technology.

Compatible with TAMRON TAP-in ConsoleTM, an optional accessory
The new Model A041 is compatible with the TAMRON TAP-in Console, an optional accessory product that provides a USB connection to a personal computer for easy updating of the lens's firmware as well as customization of features including fine adjustments to the focus position of AF and VC control.

Moisture-Resistant Construction
Seals are located at the lens mount area and other critical locations to prevent infiltration of moisture and/or rain to provide Moisture-Resistant Construction. This feature affords an additional layer of protection when shooting outdoors under adverse weather conditions.

Manufacturing innovation with thorough attention to details based on the rigorous quality standards worthy of the SP series
Tamron has enhanced the SP series lenses to fulfill high-level photographic requirements and provide the pleasure of ownership. While introducing a new exterior design, Tamron reviewed the SP series standards. The new SP series has been developed by setting rigorous standards for design, manufacturing and quality that apply to the optical design and mechanical design as well as such wide-ranging areas as the product's robustness and improvements in a variety of individual functions. This has helped to achieve a more consistently superb optical performance, making it a lens that fulfills the demand for higher image quality that is compatible with the latest high-pixel cameras. To maximize the optical performance of the SP series, Tamron will continue to enhance the accuracy of the component parts of each lens element unit and improve the mechanical precision of the entire lens, thereby achieving a high overall performance.

Preorders

Tamron SP 15-30mm f/2.8 Di VC USD G2 Lens - B&H | Adorama

From Tamrom:

August 6, 2018, Commack, New York – Tamron announces the launch of a new ultra-wide-angle zoom lens, the 17-35mm F/2.8-4 Di OSD (Model A037), for 35mm full-frame DSLR cameras. The vision behind the Model A037 is that of an ultra-wide-angle zoom lens that has a separate concept from SP 15-30mm F/2.8 Di VC USD (Model A012), with superb image quality and easy portability. At just 3.5 in in length and 16.2 oz. in weight, it is the smallest and lightest in its class. The focal length ranges from an ultra-wide 17mm that is suitable for professional landscape photography to a standard 35mm perfect for snapshot photography. As for F-stops, the wide-angle end is a large aperture F/2.8, and at the telephoto end is a fast F/4. The Moisture-Resistant Construction and Fluorine Coating help to enhance the user's photographic experience. For those looking to try out an ultra-wide-angle zoom lens for the first time, as well as having a lens that is easily portable, the A037 is the definitive choice. The lens will be available in Nikon mount on September 4, 2018 at suggested retail price of $599. The launch of the Canon mount model will be announced at a later date.

Product Highlights

• High-performance imaging for shooting vast landscapes in sharp detail
  The optical construction (15 elements in 10 groups) uses four LD (Low Dispersion) lens elementsto minimize axial chromatic aberrations that can occur with ultra-wide-angle zoom lenses. With two properly positioned GM (Glass Molded Aspherical) lenses, distortion and other aberration can be satisfactorily corrected as well. Being the smallest and lightest in its class and dedicated to high quality imaging, the engineers have paid particular attention to size. The lens has also been carefully designed to allow peripheral point image reproducibility and thereby facilitate a high degree of sharpness and contrast. The Minimum Object Distance (MOD) for the entire zoom range is a short 11 in., so background blurring is still possible when opening the aperture and approaching the subject close-up with this ultra-wide-angle zoom.
• Advanced coating technology along with proprietary ghosting analysis simulation technology enabled the high level of backlighting control
  Resistance to backlighting is extremely important for wide-angle lenses as they are often subjected to strong light sources. The Model A037 has a high level optical construction that repeatedly employs comprehensive ghosting analysis simulation. The BBAR (Broad-Band Anti-Reflection) Coating is highly effective in reducing reflection, allowing ghosting and flare throughout the entire zoom range to be controlled.
• OSD (Optimized Silent Drive) enables both excellent AF speed and drive noise reduction
  The AF drive system employs an OSD (Optimized Silent Drive) to ensure quiet operation. Through the innovative optimization of the system that includes AF system speed reduction gear, Tamron could greatly reduce the drive noise in comparison to conventional AF types with built-in DC motors. AF performance and speed have also been vastly improved. Thus, even if silence is required, AF can be employed without having to worry at all about noise creation. The Model A037 can provide superlative AF precision for exact focus even when shooting moving objects, as well as outstanding trackability.
• Circular aperture to produce a smooth-edged bokeh
  A 7-blade diaphragm is configured to retain a smooth, circular-shaped aperture opening even when stopped down by two stops from the wide-open aperture. This produces a smooth-edged bokeh in background light spots and avoids rugged aperture geometry.
• Moisture-Resistant Construction
  Seals are located at the lens mount area and other critical locations to prevent infiltration of moisture and/or rain drops to provide Moisture-Resistant Construction. This feature affords an additional layer of protection when shooting outdoors under adverse weather conditions.
• Fluorine Coating
  The surface of the front element is coated with a protective fluorine compound that has excellent water- and oil-repellant qualities. The front surface is easier to wipe clean and is less vulnerable to the damaging effects of dirt, dust, moisture or oily fingerprints, allowing for much easier maintenance. The coating also provides an enhanced level of durability, and will sustain its effectiveness for years.
• Compatible with TAMRON TAP-in ConsoleTM, an optional accessory
  The new A037 is compatible with the optional TAMRON TAP-in Console, an optional accessory product that provides a USB connection to a personal computer, enabling users to easily update a lens's firmware as well as customize features including fine adjustments to the AF.

Specifications

B&H has the Tamron 17-35mm f/2.8-4 DI OSD Lens available for preorder.

From Tamron:

Dear Tamron product users and potential purchasers.

Thank you for your interest in Tamron products.

We would like to announce that we discovered some issues with the auto focus of our new lens, 28-75mm F/2.8 Di III RXD (Model A036) for Sony E-mount, 35mm full-frame mirrorless cameras, released on May 24, 2018. The issues occur primarily when using the camera in video recording mode.

Rest assured, we are evaluating the cause of the error and for the solution to this matter. We expect this issue to be resolved very shortly and we will release a firmware update at that time.

Regarding the firmware updating process, please be assured that the process is accomplished directly through the Sony camera and supported by the Sony firmware updating function. As soon as the process is finalized, we will explain the process in detail on our website.

We sincerely apologize to all users and potential purchasers for any inconvenience this issue may cause.

Well, it looks like Tamron will be announcing an update to their Tamron AF 18-270mm f/3.5-6.3 Di II VC PZD Lens in the very near future as B&H has the new lens, the similarly named Tamron 18-270mm f/3.5-6.3 Di II VC PZD Lens, available for preorder in Canon EF and Nikon F mounts.

Product Highlights

• 28.8-432mm (35mm Equivalent)
• Aperture Range: f/3.5 to f/40
• Three Low Dispersion Elements
• Three Aspherical Elements
• BBAR and Fluorine Coatings
• PZD Autofocus Motor
• VC Image Stabilization
• Rounded 7-Blade Diaphragm

From Tamron Japan:

We appreciate your continuous patronage for supporting Tamron products.

Regarding our new product, 28-75mm F/2.8 Di III RXD (Model A036), which is scheduled to be released on Thursday, May 24, 2018, we are receiving more orders than anticipated. We regret to inform that products prepared for the launch date will not be enough to fulfill the demand. We will not be able to produce the necessary quantity of products to satisfy all customer requests.

Please accept our sincere apology for any inconvenience that this may cause to you. And apologize to all people concerned including other stakeholders.

Deliveries to some of the customers who have already ordered the product might be made after the release date. In addition, for those who will place an order in the future, because we deliver sequentially, it may take time for the product to be delivered.

We will make every effort to deliver the products at the earliest possible stage. Your understanding and patience will be greatly appreciated.

B&H has the Tamron 28-75mm f/2.8 Di III RXD Lens for Sony E available for preorder.

From Tamron:

Tamron announces the launch of a high-performance, high-speed zoom lens for full-frame Sony mirrorless cameras

April 27, 2018, Commack, New York - Tamron announces the launch of the 28-75mm F/2.8 Di III RXD (Model A036)- a high-speed standard zoom lens for Sony E-mount full-frame mirrorless cameras. This new zoom lens delivers superb optical performance, including both outstanding image quality and beautiful background blur effects (bokeh) only possible with a fast aperture, thanks to a new optical system designed specifically for mirrorless cameras. The lens will be available at Tamron's authorized USA retailers on May 24th at $799.

The usefulness and versatility inherent in compact full-frame mirrorless cameras are enhanced by this new Tamron lens' compact size and lightweight-it measures only 4.6 in. and weighs just 19.4 oz. The Model A036 incorporates an all-new high-speed and precise AF driving system. The RXD (Rapid eXtra-silent stepping Drive) strikes a balance between speed and silent operation, making it perfect for both video and still image capture. In addition to shooting portraits with creative, defocused backgrounds, photographers can enjoy dynamic wide-angle expressions like never before thanks to a Minimum Object Distance (MOD) of 7.5 in. at the wide-angle zoom setting. The lens also features Moisture-Resistant Construction that is useful in outdoor photography, plus hydrophobic Fluorine Coating that is highly resistant to fingerprints and dirt. In addition, the Model A036 will fully match with various camera-specific features including the in-camera lens correction and Direct Manual Focus (DMF) system features of Sony cameras, enabling this new zoom to take full advantage of the advanced functions that ensure comfortable user experiences.

PRODUCT HIGHLIGHTS

Superb optical performance, including both outstanding image quality and beautiful background blur effects (bokeh), provided by fast F/2.8 aperture.
The Model A036 features a new design that leverages the advanced image quality of the latest full-frame mirrorless cameras. To balance beautiful bokeh with high image quality, the optical formula (15 elements in 12 groups) includes a special XLD (eXtra Low Dispersion) element, LD (Low Dispersion) element, GM (Glass Molded Aspherical) element and two hybrid aspherical lens elements in the optimal arrangement to correct aberrations and reduce the overall lens size. The lens also employs Tamron’s BBAR (Broad-Band Anti-Reflection) Coating that boasts exceptional anti-reflection performance throughout the entire zoom range, even when shooting in backlit conditions. In addition, incorporating the nine-blade circular diaphragm design, the lens will perform in versatile situation, providing beautiful soft portrayal at wide open aperture to a clear and sharp image when stopped down.

Comfortably lightweight (19.4 oz.) and compact (4.6 in).
Extra emphasis was placed on creating a high speed, fast aperture zoom lens in a compact and lightweight design because standard-range zooms are generally the most frequently used. Weighing only 19.4 oz. with a total length of just 4.6 in., the A036 enables photographers to enjoy the mobility provided by a compact, lightweight, full-frame mirrorless camera in all situations from casual snapshots to stunning portraits and dramatic landscape photography.

Minimum Object Distance of 7.5 in.; Working Distance 2.24 in.
The Model A036 breaks from the convention that the MOD of a zoom lens must be fixed throughout the focal range and achieves a MOD of 7.5 in. at the 28mm wide-angle end which delivers a maximum image magnification of 1:2.9. The working distance of just 2.24 in. from the front element allows photographers to enjoy close-up shooting that emphasizes the sense of perspective unique to wide angles. At the 75mm telephoto end, the 15.3 in. MOD provides an image magnification of 1:4, thereby enabling close-up shooting with a pleasantly blurred background similar to a macro lens.

All-new “RXD” stepping motor AF unit is excellently quiet and therefore perfect for video capture.
The AF drive incorporates a sensor that accurately detects the position of the lens and an RXD (Rapid eXtra-silent stepping Drive) stepping motor unit optimized for AF control. This achieves quick and precise AF operation, allowing users to maintain pin-sharp focus on continually moving subjects or when filming video. Additionally, the AF motor is exceedingly quiet, virtually eliminating extraneous AF drive sounds during video recording.

Consistent with Tamron’s exciting, ergonomically superb next-generation design.
The Model A036 features a mirrorless-oriented design that adheres to Tamron’s new “human touch” lens design concept. As signified by the Luminous Gold brand ring, careful attention to detail has produced an optimum shape reflecting the characteristic look of a Tamron-branded lens, whether on its own or attached to a camera body. This design emphasizes consistent brand identity combined with ease of operation.

Moisture-Resistant Construction and Fluorine Coating for weather protection.
Environmental seals are located at the lens mount area and other critical locations to prevent infiltration of moisture and/or rain drops and afford Moisture-Resistant Construction. This feature provides an additional layer of protection when shooting outdoors under adverse weather conditions. Also, the front surface of the lens element is coated with a protective fluorine compound that has excellent water- and oil-repellant qualities. The lens surface is easier to wipe clean and is less vulnerable to the damaging effects of dirt, moisture or oily fingerprints, allowing for much easier maintenance.

Compatible with main camera-specific features and functions.
Tamron’s new 28-75mm zoom is compatible with many of the advanced features that are specific to certain mirrorless cameras. This includes the following*:

• Fast Hybrid AF
• Eye AF
• Direct Manual Focus (DMF)
• In-camera lens correction (shading, chromatic aberration, distortion)
• Camera-based lens unit firmware updates

*Features vary by camera. Please consult your camera’s instruction manual for details. As of March 2018.

SPECIFICATIONS

Model: A036
Focal Length: 28-75mm
Maximum Aperture: F/2.8
Anlge of View (diagonal): 75°23'-32°11' (for full-frame format) | 52°58' -21°05' (for APS-C format)
Optical Construction: 15 elements in 12 groups
Minimum Object Distance: 7.5in (WIDE) | 15.3in (TELE)
Maximum Mag Ratio: 1:2.9 (WIDE) | 1:4 (TELE)
Filter Size: : 67mm
Maximum Diameter: : 73mm
Length**: 4.6in
Weight: 19.4oz
Aperture Blades: 9 (circular diaphragm)
Minimum Aperture: F/2.8-22
Standard Accessories: Lens hood, Lens caps
Compatible Mounts: Sony E-mount

B&H has the Tamron 28-75mm f/2.8 Di III RXD Lens available for preorder.

From Tamron:

February 22, 2018, Commack, New York - Tamron announces the development of a new high-speed standard zoom lens for Sony full-frame mirrorless cameras, the 28-75mm f/2.8 Di III RXD (Model A036). This signals Tamron's plans to further expand and improve its lens lineup for full-frame mirrorless cameras, in addition to its lenses for DSLR and other mirrorless camera formats.

Model A036 delivers superb optical performance, including both outstanding image quality and beautiful background blur effects (bokeh). Photographers may enjoy dynamic wide-angle expressions like never before thanks to a minimum object distance of 7.5 in at the wideangle zoom setting. Usefulness and versatility are enhanced by its compact size and light weight, measuring only 4.6 in and weighing 19.4 oz. Model A036 incorporates an all-new high-speed and precise AF driving system. The RXD (Rapid eXtra-silent stepping Drive) stepping motor unit operates with remarkable quietness, making it perfect for video use. The lens also features Moisture-Resistant Construction that is helpful in outdoor photography, plus hydrophobic Fluorine Coating that is highly resistant to fingerprints and debris. In addition, A036 is compatible with the "Direct Manual Focus (DMF)" system feature of Sony cameras, enabling this new zoom to take full advantage of the advanced functions that ensure comfortable user experiences.

Product Highlights

• Superb optical performance, including both outstanding image quality and beautiful background blur effects (bokeh), provided by fast f/2.8 aperture.
• Comfortably light weight (19.4 oz) and compact (4.6 in).
• Close-focusing; Minimum Object Distance: 7.5 in at wide-angle setting and 15.3 in at the telephoto position.
• All-new "RXD" stepping motor AF unit is extremely quiet and therefore perfect for video capture.
• Exciting next-generation design keeping the brand consistency that is ergonomically superb.
• Moisture-Resistant Construction and Fluorine Coating for weather protection.
• ompatible with the "Direct Manual Focus (DMF)" feature that enables Sony cameras to instantly switch between autofocus and manual focus.

B&H will carry the Tamron 28-75mm f/2.8 Di III RXD Lens.

From Tamron:

New f/4 telephoto zoom lens featuring superb optical performance and a lightweight and compact body for easy portability

February 22,2018, Commack, New York – Tamron announces the launch of the 70-210mm F/4 Di VC USD (Model A034), a compact telephoto zoom lens for full-frame DSLR cameras. Model A034 provides superb optical performance throughout the entire zoom range and features a maximum magnification ratio of 1:3.1, the highest in its class.* The design includes an internal zoom mechanism that provides solid mechanical construction and stable, reliable operation. Model A034 also employs a Dual MPU (Micro-Processing Unit) design, which enables high-speed and high-accuracy AF performance as well as powerful VC (Vibration Compensation) image stabilization for flexible and versatile use in various situations. For dependable outdoor use, the new telephoto zoom is equipped with Fluorine Coating and Moisture-Resistant Construction. The lens will be available in Canon and Nikon mounts in April at $799.00.

Product Highlights

1. High-performance telephoto zoom lens with a constant maximum aperture of F/4
Leveraging Tamron's years of knowhow developing telephoto zoom lenses, Model A034 achieves superb optical performance with high contrast and resolution. The optical construction (20 elements in 14 groups) uses three LD (Low Dispersion) lens elements to effectively compensate for axial and transverse chromatic aberrations, thereby ensuring crisp and crystal-clear image quality across the entire frame. Furthermore, Model A034 features a constant maximum aperture of F/4 throughout the entire zoom range, thus providing superior control over depth-of-field and excellent bokeh. Compared to large aperture telephoto zoom lenses, the new A034 is lighter with a weight of just 30.3 oz. and is more compact with a total length of only 6.8 in. for excellent portability. The lighter weight and smaller size make this new lens easier to carry and instantly spring into action.

2. Class-leading magnification ratio and MOD (Minimum Object Distance)
Model A034 boasts the highest-in-class maximum magnification ratio of 1:3.1 and the shortest-in-class* MOD of 37.4 in. The shorter working distance enables photographers to capture close-up images of small objects like flowers while using a telephoto zoom. *Among 70-200mm F/4 class interchangeable lenses for full-frame DSLR cameras (as of January 2018: Tamron)

3. Highly reliable internal zoom mechanism
Thanks to an internal zoom mechanism, the physical length of the A034 does not change during zooming, thereby minimizing changes in the center of gravity and providing more stable use and operation. In addition, it's not necessary for the photographer to move backwards even when shooting space is limited, for instance, when photographing through a wire mesh fence at a zoo. So-called "zoom creep" is impossible because the overall length never extends. Furthermore, the design provides a very robust and sturdy feeling, and the non-rotating front element makes the use of polarizing filters much easier.

4. High-speed Dual MPU (Micro-Processing Unit) control system delivers responsive autofocus performance plus outstanding VC (Vibration Compensation) image stabilization
The Dual MPU system includes two high-performance MPUs (micro-processor units) dedicated to VC processing and lens system control. Both MPUs have a DSP (Digital Signal Processing) block that provides high-speed digital signal processing, improving the computing power of the entire system. This new control system achieves high-speed and precise AF performance as well as assured VC effects.

Excellent autofocus performance
Model A034's AF drive system uses a USD (Ultrasonic Silent Drive) ring-type ultrasonic motor for outstanding responsiveness and to ensure fast, precise focusing. Plus, the new zoom is equipped with a Full-time Manual Focus override mechanism that enables a photographer shooting with AF to instantly make fine manual focusing adjustments without switching the AF-MF mode switch.

Outstanding vibration compensation effects
The new A034 is equipped with Tamron's proprietary VC system and achieves the CIPA image stabilization performance level of 4 stops.* Even in low light or with slow shutter speeds, photographers can enjoy shake-free handheld shooting with ease and comfort.
*CIPA Standard Compliant. For Canon: EOS-5D MKIII is used; for Nikon: D810 is used.

5. Fluorine Coating
The surface of the front element is coated with a protective fluorine compound that has excellent water-and oil-repellant qualities. The front surface is easier to wipe clean and is less vulnerable to the damaging effects of dirt, dust, moisture or oily fingerprints, allowing for much easier maintenance. The coating also provides an enhanced level of durability, and will sustain its effectiveness for years.

6. Moisture-Resistant Construction
Seals are located at the lens mount area and other critical locations to prevent infiltration of moisture and/or rain drops to provide Moisture-Resistant Construction. This feature affords an additional layer of protection when shooting outdoors under adverse weather conditions.

7. Compatible with Tamron teleconverter
The new lens is also compatible with the TELECONVERTER 1.4x (Model TC-X14) and TELECONVERTER 2.0x (Model TC-X20), which increase the focal length of the lens to 1.4 times and 2 times the original, respectively. Both teleconverters are carefully designed and constructed to provide outstanding high image quality.

8. Compatible with TAMRON TAP-in ConsoleTM, an optional accessory
The new A034 is compatible with the optional TAMRON TAP-in Console, an optional accessory product that provides a USB connection to a personal computer, enabling users to easily update a lens's firmware as well as customize features including fine adjustments to the AF and VC.

9. Optional tripod mount compatible with Arca-Swiss style quick release plates
For rapid attachment to a tripod, an Arca-Swiss style tripod mount is available as an optional accessory. Featuring a hinge-type ring section, connection is easy even when the lens is mounted on a camera. To maximize the advantages of the small and lightweight F/4 zoom lens, the tripod mount is made of lightweight, sturdy magnesium alloy.

10. Electromagnetic diaphragm system now used also for Nikon-mount lenses
An electromagnetic diaphragm system, which has been a standard feature for Canon-mount lenses, is now employed in Nikon-mount lenses.* More precise diaphragm and aperture control is possible because the diaphragm blades are driven and controlled by a built-in motor through electronic pulse signals.
*Available only with cameras compatible with the electromagnetic diaphragm

Specifications

Tamron USA posted the image above to its Facebook account around midnight last night. The big question is, of course – "What is it?"

Let us know in the comments below what you think the new lens will be.

From Tamron USA:

December 26, 2017, Commack, New York – Tamron USA announced the development of a new VIP Club for registered owners of multiple Tamron lenses. To be launched in 2018, the VIP Club will include select users who have registered their Tamron lenses through the company's online warranty registration system since May 2011 through January 15, 2018 (certain exclusions apply, see website for rules and details). There are three VIP Club levels: Silver for those having registered four purchased lenses; Gold for those having registered five purchased lenses; and Platinum for those having registered six or more purchased lenses. Club membership will be evaluated each year to include new members who qualify and to increase the level of existing members if applicable. The VIP Club will be in effect February 15, 2018 and 2018 members will be notified by email. Complete rules and details of the program are available at www.tamron-usa.com/vipclub.

2018 Silver Level Benefits (Four Registered Lenses)

Tamron owners who have purchased and registered four lenses during the time-frame of May 2011 and January 15, 2018 are eligible for these 2018 membership perks: Welcome gift; $50 bonus rebate each year of Silver status towards any Tamron lens; 50% off one Tamron event ticket each year of Silver status; 10% discount on non-warranty repairs; invitation to participate in the Tamron VIP Member contest; and three issues of the new Tamron magazine mailed to the member's home.

2018 Gold Level Benefits (Five Registered Lenses)

Tamron owners who have purchased and registered five lenses during the time-frame are eligible for these 2018 membership perks: Welcome gift; T-shirt; $75 bonus rebate each year of Gold status towards any Tamron lens; 50% off two Tamron event tickets each year of Gold status; free pass to one event per year of Gold status; 15% discount on non-warranty repairs; invitation to participate in Tamron's VIP Member contest; and three issues of the new Tamron magazine mailed to the member's home.

2018 Platinum Level Benefits (Six or More Registered Lenses)

Tamron owners who have purchased and registered six or more lenses during the time-frame are eligible for these 2018 membership perks: Welcome gift; T-shirt; Tamron apparel; $100 bonus rebate each year of Platinum status towards any Tamron lens; 50% off three Tamron event tickets each year of Platinum status; two free passes to any Tamron event per year if available (excludes Summit); 20% discount on non-warranty repairs; lifetime limited warranty on any new Tamron lens purchased and registered within two years of Club induction at Platinum level; free shipping on any lens sent in for repair; exclusive Tamron Photo Tips Hotline; free 2-week lens loaners, if available; invitation to a 4-day workshop (The Workshop Summit, details below) if qualified; invitation to participate in the Tamron VIP Member contest; invitation for chance to be profiled on the Tamron website; and three issues of the new Tamron magazine mailed to the member's home.

The Workshop Summit

Members of the Tamron VIP Club Platinum level whose latest lens purchase and lens registration was within the past two years as of January 15, 2018, will be invited to a 4-day/3-night Workshop Summit scheduled for Fall 2018. The Workshop Summit is limited to 25 participants, first-come/first-serve. Invitations will be sent to qualifying Platinum Level members in Spring 2018 by priority mail. The Workshop Summit includes three nights hotel, meals, transportation to/from hotel/airport in destination city, workshop transportation, workshop and loaner lenses. Airfare, home airport transportation, and other incidentals are not included. The Workshop Summit will be offered each year, and Platinum level members may participate in one Workshop Summit during the life of the program.

Tamron VIP Program Rules and Details

Complete rules and details are at www.tamron-usa.com/vipclub.

Registering Tamron Lenses

Tamron lens owners are encouraged to register their new purchase at www.tamron-usa.com (click link to go to registration page). Registration is quick and easy and owners enjoy these benefits: Instant serial number verification to ensure that a Tamron USA imported lens with 6-Year Limited USA Warranty and eligible for any qualifying rebate has been purchased; access to product information in the event of loss or theft; custom support if service is ever required; priority contact in the rare event we discover an issue with the registered product; and if subscribe is selected, invitations to local workshops, seminars and sales events, subscription to the Tamron e-newsletter and exclusive promotional offers. And now, registration has the benefit of becoming a Tamron VIP Club Member when membership level requirements are met.

B&H carries Tamron lenses.

The Tamron 100-400mm f/4.5-6.3 Di VC USD Lens is available for preorder from B&H.

From Tamron Europe:

September 15, 2017, Saitama, Japan -Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the development of a new ultra-telephoto 100-400mm F/4.5-6.3 Di VC USD zoom lens (Model A035) for full-frame DSLR cameras. The advanced optical design of Model A035 includes 3 LD (Low Dispersion) lens elements for greater aberration reduction and Tamron’s original eBAND Coating for superior anti-reflection performance. At 1,115g (39.3 oz) the new lens is the lightest weight in its class and features magnesium material in key areas of the lens barrel to improve weight reduction, strength and portability. The Model A035 delivers fast and precise autofocus performance and consistently powerful VC (Vibration Compensation) benefits thanks to the high-speed Dual MPU (Micro-Processing Unit) control system that is found in the latest Tamron lens models.

Model A035 is fully compatible with Tamron’s 1.4X tele converter that multiplies the lens’s focal length, and the Tamron TAP-in ConsoleTM which enables lens customizations for focus adjustments, VC mechanism adjustments and more. Additionally, an Arca Swiss compatible tripod mount is available as an optional accessory.

This combination of features and optional accessories join to create a lens that photographers everywhere will enjoy using in various shooting situations, including low-light conditions that require handheld operation as well as those where convenient attachment to a tripod is preferred.

PRODUCT NAME

• 100-400mm F/4.5-6.3 Di VC USD (Model A035)

DATE OF LAUNCH

• Launch planned by the end of 2017

Main features

• 3 LD (Low Dispersion) lens elements effectively compensate for axial chromatic aberrations, a potential issue for ultra-telephoto lenses, and other various aberrations
• eBAND (Extended Bandwidth & Angular-Dependency) Coating, with superior anti-reflection performance to eliminate flare and ghosting, provides flawless, crystal clear images
• High-speed Dual MPU (Micro-Processing Unit) control system delivers quick and highly responsive autofocus performance and outstanding vibration compensation
• Lightest weight (1,115 g / 39.3 oz.) lens in the ultra-telephoto zoom lens category
• Optional accessory tripod mount is Arca Swiss-compatible
• MOD (Minimum Object Distance) of 1.5 m (59 in) and maximum magnification ratio of 1:3.6
• Moisture-Resistant Construction and fluorine coating for enhanced weather protection
• Fully compatible with tele converters and TAP-in ConsoleTM

From Tamron USA:

June 30, 2017, Commack, New York- Tamron Co., Ltd., a leading manufacturer of optics for diverse applications, announces the launch of a new high-speed zoom lens, SP 24-70mm F/2.8 Di VC USD G2 (Model A032), for full-frame DSLR cameras. Model A032 is a fast F/2.8 zoom that achieves top-level image quality. The new Dual MPU (Micro Processing Units) provides rapid autofocusing with improved accuracy and the highest vibration compensation performance of any lens in its class (CIPA level of 5 stops). The use of specialized, high quality glass materials (offering greater optical transmittance) for the lens elements assures superior color reproduction and greater sharpness, while the application of Tamron's exclusive nanotechnology-based eBAND Coating substantially curbs the ghosting and flare that are prone to occur in backlit photography, successfully improving the overall. optical performance of the lens. Additionally, model A032 provides the added conveniences of protective Fluorine Coating,Moisture-Resistant Construction and a locking lens hood. Photographers can use this new high-speed zoom lens for wide-ranging purposes, including landscape, portrait, news, travel and many others. The Tamron SP 24-70mm G2 in Nikon mount will be available in August and the Canon mount in September at $1199.

PRODUCT HIGHLIGHTS

1. Sophisticated design delivers superb performance and ultra-high image quality
The use of specialized, high quality glass materials assures accurate color reproduction and superior sharpness, perfect for today's high-pixel-density cameras. The optical construction (17 elements in 12 groups) uses 2 XR (Extra Refractive Index) elements, 3 LD (Low Dispersion) elements, 3 GM (Glass-Molded aspherical) and one hybrid aspherical lens element. Together they minimize axial chromatic aberrations, transverse chromatic aberrations, spherical aberrations and distortion, and allow a compact design that achieves superior image quality.

2. eBAND Coating provides superior anti-reflection properties and reduces ghosting and flare
The new A032 features Tamron's original eBAND (Extended Bandwidth & Angular-Dependency) Coating, a technology combining a nano-structured layer that has an extremely low refractive index with conventional multiple-layer coatings to provide superior anti-reflection performance. The optimal application of this eBAND Coating in combination with Tamron's BBAR (Broad-Band Anti-Reflection) Coating successfully and substantially curbs the ghosting and flare that can occur when photographing backlit subjects.

3. New Dual MPU (Micro-Processing Unit) control system provides faster and more precise autofocus and improved Vibration Compensation
This innovative control system uses a Dual MPU design with enhanced computing capacity. The MPUs have powerful, built-in DSP (Digital Signal Processor) blocks that achieve quicker and more precise AF performance, and more consistently powerful Vibration Compensation. The features combine to provide outstanding performance at night and in low light. High performance MPU for AF dramatically improves autofocusing accuracy and speed The A032 is equipped with its own MPU (micro-processor unit), with embedded DSP (Digital Signal Processor) blocks that enable high-speed digital signal processing, achieving both excellent responsiveness to signals from the camera and high-precision AF performance.

Dedicated MPU delivers the highest vibration compensation ability in class (CIPA level of 5 stops).

The new A032 is equipped with Tamron's proprietary VC (Vibration Compensation) system. Adding an MPU dedicated to VC processing unleashes a new-generation algorithm, ensuring the highest vibration compensation abilityin the class (CIPA level of 5 stops). Even in low light or with slow shutter speeds, photographers can enjoy shake-free handheld shooting with ease and comfort.

4. Fluorine Coating and Moisture-Resistant Construction
The Fluorine Coating applied on the front element surface is water-and oil-repellant and allows safe and easy removal of fingerprints, dirt and smudges. The coating also provides an enhanced level of durability, and will sustain its effectiveness for years. In addition, seals are located at the lens mount area and other critical locations to prevent infiltration of moisture and/or rain drops to provide Moisture-Resistant Construction. This feature provides an additional layer of protection when shooting outdoors under adverse weather conditions.

5. Lens hood equipped with a new, convenient locking mechanism
The lens hood is equipped with a locking mechanism that prevents detachment due to unintentional contact during use.

6. Compatible with TAMRON TAP-in ConsoleTM, an optional accessory
The new A032 is compatible with the optional TAMRON TAP-in ConsoleTM, an optional accessory product that provides a USB connection to a personal computer, enabling users to easily update the lens firmware as well as customize features including fine adjustments to the AF and VC.

7. Electromagnetic diaphragm system now used also for Nikon-mount lenses
An electromagnetic diaphragm system, which has been a standard feature for Canon-mount lenses, is now employed in Nikon-mount lenses. More precise diaphragm and aperture control is possible because the diaphragm blades are driven and controlled by a built-in motor through electronic pulse signals.

8. Manufacturing innovation with thorough attention to details based on the rigorous quality standards worthy of the SP series
Tamron has enhanced the SP series lenses to fulfill high-level photographic requirements and provide the pleasure of ownership. While introducing a new exterior design, Tamron reviewed the SP series standards. The new SP series has been developed by setting rigorous standards for design, manufacturing and quality that apply to the optical design and mechanical design as well as such wide-ranging areas as the product's robustness and improvements in a variety of individual functions. For this model, Tamron has introduced a unique MTF (Modulation Transfer Function) tester, which was developed exclusively for Model A032, and reviewed the management method. This has helped to achieve a more consistently superb optical performance, making it a lens that fulfills the demand for higher image quality that is compatible with the latest high-pixel cameras. To maximize the optical performance of the SP series, Tamron will continue to enhance the accuracy of the component parts of each lens element unit and improve the mechanical precision of the entire lens, thereby achieving a high overall performance.

Preorders: B&H | Adorama

From Tamron:

June 23, 2017, Commack, NY- Tamron, a leading manufacturer of optics for diverse applications, announces the launch of the new 18-400mm F/3.5-6.3 Di II VC HLD (Model B028), the world's first ultra-telephoto all-in-one zoom lens for APS-C DSLR cameras, which covers a focal length range of 18-400mm. Since the 1992 launch of its AF28-200mm F/3.8-5.6 Aspherical (Model 71D), Tamron has dominated the all-in-one zoom category and has produced many lenses that cover wide-angle to telephoto zoom ranges. Tamron has now developed an ultra-telephoto all-in-one zoom that extends to 400mm (35mm equivalent of 620mm) and provides a 22.2x zoom ratio. Packed in a light, compact body (4.8in./24.9oz.)[2] is Tamron's accumulated knowledge and experience for all-in-one zoom lenses, including the most advanced optical and mechanical designs, an HLD (High/Low torque modulated Drive) for the AF system and the Vibration Compensation system. Photographers can now enjoy wide-angle to ultra-telephoto photography using one lens, which is ideal for travel photography and eliminates the need to carry extra lenses. The new Model B028 lens enables photographing a wide variety of ultra-telephoto images including everyday casual scenes. The 18-400mm will be available in the U.S. at the end of July at $649.

Product Highlights

• The world's first ultra-telephoto all-in-one zoom lens to achieve 400mm telephoto
  The new Model B028 is the world's first lens for APS-C DSLR cameras that covers a focal length range of 18-400mm and achieves a zoom ratio of 22.2x. The focal length of 400mm on the telephoto end enables the capturing of ultra-telephoto pictures with the 35mm equivalent of 620mm angle of view. Now, with just this one lens, a photographer can readily enjoy the power of ultra-telephoto to bring distant subjects closer as well as the perspective-flattening effects that only extreme telephoto settings can achieve. This all-in-one zoom lens is ideal for travel and everyday shooting. It allows a photographer to switch from wide-angle to ultra-telephoto without changing lenses, making it faster and easier to capture a much wider range of subjects including travel scenes, wildlife, action sports, landscapes, cityscapes, portraits and food.
• Excellent image quality across the entire zoom range, from wide-angle to ultra-telephoto and macro
  The optical construction of the B028 consists of 16 lens elements in 11 groups. The use of specialized glass elements such as LD (Low Dispersion) and aspherical lens elements effectively minimizes wide-ranging aberrations, including chromatic aberrations and distortion, thereby assuring outstanding image quality. Optimum power distribution among the individual lens element groups achieves both the optical performance and the compact size necessary for an ultra-telephoto all-in-one zoom lens that boasts 400mm focal length. Also, it enables tele-macro photography with a maximum magnification ratio of 1:2.9.
• Lightweight and compact design exhibits Tamron's basic philosophy for all-in-one zoom lenses
  Despite being an all-in-one zoom lens that achieves 400mm ultra-telephoto, Model B028 is light and compact with a total length of 4.8 in. and a weight of 24.9 oz.[3] A new lens barrel design utilizing three-step extensions was developed to enable the necessary elongation to produce a 22.2x zoom ratio. Compared to the conventional approach, the division into a larger number of cams ensures comfortable operation and stability while zooming. Tamron's philosophy for all-in-one zoom lenses is to allow each photographer to casually capture everyday photos with a lens of a practical size, and Model B028 fulfills this philosophy.
• HLD motor provides high-precision AF and enables compact lens construction
  The AF drive system for Model B028 uses Tamron's exclusive HLD (High/Low torque modulated Drive) motor. The power-saving HLD motor produces outstanding driving torque, and adjusts motor rotation from low to high speed to enable accurate and quiet focusing. The HLD motor takes up less space thanks to its small size and circular arc shape that allows the size of the lens to be reduced.
• Equipped with the Vibration Compensation system necessary for ultra-telephotography at 400mm
  Despite its compact size, Model B028 is equipped with Tamron's proprietary VC (Vibration Compensation) system, which effectively curbs camera shake under low light conditions (such as a dimly lit room or at dusk) and while taking ultra-telephoto pictures. This greatly expands opportunities for casual handheld shooting. The shake-free stability of the viewfinder image allows for easier framing and enables the photographer to compose the subject quickly and comfortably.
• Electromagnetic diaphragm system now used also for Nikon-mount lenses
  The electromagnetic diaphragm system, which has been a standard feature for Canon-mount lenses, is now employed in Nikon-mount lenses[4]. More precise diaphragm and aperture control is possible because the diaphragm blades are driven and controlled by a motor through electronic pulse signals.
• User-friendly features for everyday comfortable use
  With an eye toward active outdoor photography, Model B028 features Moisture-Resistant Construction to ensure worry-free shooting as well as confidence while shooting under adverse weather conditions. Also, the Zoom Lock mechanism prevents undesired movement of the lens barrel under its own weight when the camera is angled downward while walking.
• Compatible with TAP-in ConsoleTM, an optional accessory product
  The optional TAP-in Console provides a USB connection to a personal computer, enabling the user to easily update the lens's firmware as well as to customize features, including fine adjustments to the AF and VC.
• External design placing importance on functionality and ease of use
  While inheriting the design that makes use of many organic curves and the delicately polished form down to fine details that characterize the SP lens series, the new Model B028 comes with a highly sophisticated design that also places a lot of importance on the lens's functionality and ease of use, featuring an overall form that faithfully encompasses the internal structures within, a slim Luminous Gold brand ring and the switch shape design.

Specifications

B&H has the Tamron 18-400mm f/3.5-6.3 Di II VC HLD Lens available for preorder.

From the TamronVids YouTube Channel:

Watch the process of Tamron’s industry-leading 3-business day repair service. Tamron USA took dramatic steps to increase the number of repair technicians that work on photographic lenses as well as customer service staff. Internal systems were changed to accommodate the inspection of lenses received by noon of each day and route the lenses to the proper technician for expert repair. Repaired lenses are then given top priority in the distribution center to ensure the product is on its way back to the customer within the established guidelines.

B&H carries Tamron lenses.

From Tamron USA:

April 20, 2017, Commack, NY- Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of precision optics, has announced that its SP 150-600mm f/5-6.3 Di VC USD G2 (Model A022) has been awarded with the "TIPA Awards 2017/ BEST DSLR TELEPHOTO ZOOM LENS" hosted by the TIPA (Technical Image Press Association).

Award Citation Excerpt

This long-range zoom is built for full-frame DSLRs but can also be used on APS-C DSLRs to deliver an incredible 225-900mm focal length range (approximate, depending on camera). Tamron's improved VC (vibration compensation) offers a 4.5 stop advantage with three modes for a variety of shooting scenarios. The lens incorporates three low dispersion elements to aid in the elimination of chromatic aberrations and is constructed with 21 elements in 13 groups, with a minimum focusing distance of 86.6 inches (220cm). Other features include eBAND and BBAR coating to help reduce ghosting and flare, a fast ultrasonic silent drive ring-type motor, and leak-proof seals on the metal barrel.

B&H carries the Tamron SP 150-600mm f/5-6.3 Di VC USD G2 Lens (review).

February 21, 2017, Commack, NY - Tamron, a comprehensive manufacturer of optical equipment, has redesigned its corporate logo. The new logo will be progressively rolled out in the U.S. starting February 21, 2017.

The Story Behind The Change

In September 2015, to coincide with the revamp of its SP series of interchangeable camera lenses that represent the ultimate pursuit of high performance, Tamron embarked on a renewal of its product branding for the domestic and global markets. As part of these activities, Tamron developed a new logotype that would embody the brand in its products, and has since introduced the logo in new models on a sequential basis.

Now Tamron has made the decision to progressively roll out use of the logo as its new corporate logo.

Design of the New Logo

The existing logo has been in use for 39 years since its development in 1978. In the intervening years, Tamron has undergone significant expansion as an extremely unique company through its ability to engage in the integrated manufacture of lenses from development to production. During the same period, Tamron has extended the reach of its business activities in Japan and around the world.

The new "TAMRON" logo was designed to present a global perspective while inheriting qualities of the original design. Tamron has developed a fully upper-case logotype and incorporated greater legibility compared with the previous logo, allowing the company name to be identified in a clearer and more understandable way. Moreover, the meticulously designed logo embodies Tamron's recognizable presence as simple and powerful, with renowned reliability and technical prowess.

Renewal of the Corporate Website

To coincide with changes to the corporate logo, the corporate website has been redesigned to provide customers with the information they need in a more accessible way. The website employs a layout that is easy to view whether from a PC, smartphone or tablet device. Looking ahead, Tamron looks forward to disseminating appropriate information to its customers and stakeholders through the new corporate website.

B&H carries Tamron lenses.

From Tamron:

Compact, high-performance lens boasts the largest focal length range in its class

February 6, 2017, Commack, NY – Tamron, a leading manufacturer of optics for diverse applications, announces the launch of 10-24mm F/3.5-4.5 Di II VC HLD (Model B023), a new ultra-wideangle zoom lens for APS-C DSLR cameras. The lens is expected to be available in the U.S. this Spring at $499.

Model B023 is a wideangle zoom lens that covers an exceptionally large range—the largest focal length range in its class1 (35mm equivalent is 16mm to 37mm). The lens is ideal for street photography, landscapes, group photos and casual everyday scenes. In 2008, Tamron launched the SP AF 10-24mm F/3.5-4.5 Di II LD Aspherical [IF] (Model B001) that provided an unprecedented focal length range in its class. Building on that lens’s popularity, the successor Model B023 has improved optical performance and new features. It embodies Tamron’s most advanced technologies, including the VC (Vibration Compensation) system, Moisture-Resistant Construction and Fluorine Coating, and the first implementation of Tamron’s new HLD (High/Low torque modulated Drive). Additionally, the Model B023 has a refreshing new design derived from the design of the new product lineup in the SP series.

PRODUCT HIGHLIGHTS

1. Inheriting the broadest focal length range in its class of ultra-wideangle zoom lenses
The new Model B023 achieves a broad focal length range of 10-24mm, the largest range among ultra-wideangle zoom lenses for APS-C DSLR cameras. This is the 35mm equivalent of covering a very wideangle of view, from 16mm ultra-wideangle to 37mm semi-wideangle. A photographer can enjoy diverse wideangle expressions with just this one lens, from dynamic landscapes far beyond the normal human field of vision to simple, casual snapshots.

2. Improved optical performance across the entire zoom range
The optical design of the new Model B023 consists of 16 lens elements in 11 groups. Special lens elements are utilized in an optimum configuration of one LD (Low Dispersion) lens element, one XLD glass element, one molded glass aspherical element, and one hybrid aspherical lens. While curbing an increase in the size of the optical system, the new lens very effectively compensates for a wide variety of aberrations in the entire zoom range, including transverse chromatic aberration, comatic aberration and distortions that tend to become more prominent with a wideangle lens.

Tamron’s highly regarded BBAR (Broad-Band Anti-Reflection) Coating and the optical design paying close attention to internal reflections in the lens barrel also curb the effects of harmful light rays that tend to occur with a wideangle lens, achieving excellent resistance against ghosting and flare seen in backlighting situations.

3. 4-Stop Vibration Compensation that is especially useful in low light conditions
In response to the requests of many customers who have asked the company to equip a wideangle lens with image stabilization, we have now installed Tamron’s acclaimed VC (Vibration Compensation) on the new Model B023. Optimizing the actuator and the control algorithm has made it possible to incorporate the VC, while maintaining the compact design of the previous Model B001. The VC especially enhances the photographer’s freedom in handheld shooting at dusk or in a dimly lit room, and under other relatively low light conditions, as the mechanism proves particularly effective in the shooting conditions with slower shutter speeds.

4. Equipped for the first time with the new HLD with outstanding driving power and stability
Tamron’s new HLD (High/Low torque modulated Drive) has been developed for use as the AF drive system for Model B023. With its outstanding driving power and stability, the HLD is capable of smoothly controlling the AF mechanism of the new Model B023 that is actually equipped with large focusing lens elements. When shooting in AF mode, the Full-time Manual Focus override allows you to instantly make fine focusing adjustments manually, without having to switch between modes.

5. Compressed into a compact body with structural ingenuity
While enhancing image quality, adding new functions and substantially improving the basic performance, Model B023’s space-saving design has ensured an optimum configuration for components such as the VC and AF unit, thus successfully reducing overall length compared to the previous Model B001. The lightweight and compact body with outstanding ease of use will prove to be very well-balanced when attached to an APS-C DSLR camera.

6. An even more user-friendly lens with Fluorine Coating and Moisture-Resistant Construction
The front surface of the foremost lens element is coated with a protective fluorine compound that is water- and oil-repellant. The lens surface is easier to wipe clean and is less vulnerable to the damaging effects of dirt, dust, moisture and fingerprints, allowing for much easier maintenance. For greater protection when shooting outdoors, leak-proof seals throughout the lens barrel help protect your equipment.

7. Electromagnetic diaphragm system now used also for Nikon-mount lenses
An electromagnetic diaphragm system, which has been a standard feature for Canon-mount lenses, is now employed in Nikon-mount lenses2. More precise diaphragm and aperture control is possible because the diaphragm blades are driven and controlled by a motor through electronic pulse signals.

8. Compatible with TAMRON TAP-in ConsoleTM, an optional accessory product
The optional TAP-in Console provides a USB connection to your personal computer, enabling you to easily update your lens’s firmware as well as customize features including fine adjustments to the AF and VC.

9. External design placing importance on functionality and ease of use
While inheriting the design that makes use of a lot of organic curves and the delicately polished form down to fine details that characterize the SP lens series, the new Model B023 comes with a highly sophisticated design that also places much importance on the lens’s functionality and ease of use, featuring an overall form that faithfully encompasses the internal structures within, a slim Luminous Gold brand ring, the switch shape and the distance-scale window design.

B&H has the Tamron 10-24mm F/3.5-4.5 Di II VC HLD available for preorder.