Tamron News (Page 2)

Tamron's 2nd Quarter FY2022 Financial Results are showing positive trending, including an increased forecast.

Also shared was "Planned to launch total of about 5 new models in 2022," including the already announced 50-400mm F/4.5-6.3 VC VXD (Model A067) and 17-70mm F/2.8 VC RXD (Model B070) for FUJIFILM X-mount lenses.

From Tamron:

Development Announcement

Game-Changing Ultra-Telephoto Zoom Starting at 50mm

New 50-400mm F/4.5-6.3 Di III VC VXD (Model A067)

July 27, 2022, Commack, NY - Tamron announces the development of the versatile 50-400mm F/4.5-6.3 Di III VC VXD (Model A067), a next level ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is expected to be available Fall 2022. However, due to the current global health crisis, the release date or product supply schedule could change.

The 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) creates an entirely new category for high-performance ultra-telephoto mirrorless zoom lenses. With an 8x zoom ratio that begins at an unprecedented 50mm (commonly called the “standard” focal length for full-frame cameras), this new ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras is the same size as conventional 100-400mm zoom lenses yet offers a wider angle of view on the wide end for exceptional versatility.

The 50-400mm F4.5-6.3 is remarkably compact with a length of just 7.2” and a light weight of 40.7oz. yet provides unparalleled high performance at all focal lengths. Despite the high magnification ratio, high image quality is delivered across the entire 50-400mm range through the effective arrangement of special lens elements. Equipped with TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism that offers excellent quietness and responsiveness, plus TAMRON's proprietary image stabilization mechanism VC (Vibration Compensation), the lens delivers versatile capability for all shooting scenarios.

Since the 50-400mm provides up to one-half life-size magnification during close focus, users can enjoy the world of half-macro photography with excellent close-up shooting capabilities, with an MOD (Minimum Object Distance) of 9.8” at the 50mm end.

The filter size is Ø67mm, the same as most other TAMRON lenses for mirrorless cameras, providing greater convenience when using multiple lenses together. The lens also features ergonomic features that support comfortable shooting, such as the adoption of a new lens design with improved texture and operability, and a Connector Port for the dedicated TAMRON Lens UtilityTM originally and uniquely developed by TAMRON. In addition, for this 50-400mm F4.5-6.3, TAMRON Lens Utility newly offers a "Focus Limiter” function. An optional Arca-Swiss compatible accessory tripod mount is available for convenience when using a tripod.

The 50-400mm is a highly portable, versatile zoom lens that ensures users never miss a shooting opportunity, from the 50mm standard focal length up to the 400mm ultra-telephoto. This is a breakthrough product that creates an entirely new category of ultra-telephoto-mirrorless zoom lenses, another first for TAMRON.

Main Features

1. Expansive 8x zoom ratio starts at 50mm and extends to 400mm ultra-telephoto with a single lens
2. Unfaltering high image quality across the entire zoom range
3. VXD produces high-speed and high-precision AF
4. Equipped with TAMRON’s proprietary VC image stabilization
5. Super-compact with a length of only 7.2” and a weight of 40.7oz
6. Half-macro photography with magnification ratio of 1:2 at the 50mm setting
7. New design with improved texture and scratch resistance
8. Ø67mm filter size, same as most other TAMRON lenses for mirrorless cameras
9. User-friendly features (Moisture-Resistant Construction, Fluorine Coating, Zoom Lock switch, etc.)
10. Compatibility with many camera-specific features and functions, including Fast Hybrid AF and Eye AF
11. Enhanced operational and versatile features
    • Connector Port for the TAMRON Lens Utility
    • New “Focus Limiter” function added to the TAMRON Lens Utility
    • Rapid zooming (Zoom ring rotation arc is just 75°)
    • Optional tripod mount (Arca-Swiss compatible)

Tamron has posted Full Year 2021 Financial Results.

Page 4 provides a quick-read summary.

From Tamron:

TAMRON Announces the Launch of Second-Generation Fast-Aperture Standard Zoom Lens for Sony Full-Frame Mirrorless Cameras

New 28-75mm F2.8 G2 offers significantly improved optical and autofocus performance and new function customization

28-75mm F/2.8 Di III VXD G2 (Model A063)

September 29, 2021, Commack, NY - Tamron USA, Inc. announces the launch date of the previously announced 28-75mm F/2.8 Di III VXD G2 (Model A063), a fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras. The new lens will be on sale October 28, 2021, at $899 USD. Due to the current global health crisis, the release date or product supply schedule could change.

The 28-75mm F/2.8 Di III VXD G2 (Model A063) is the successor of the 28-75mm F/2.8 Di III RXD (Model A036), a popular zoom lens that has earned high evaluation worldwide. It reflects the fruits of continuous evolution and customer-focused refinement. Retaining the well-received compact size of its predecessor, the new 28-75mm F2.8 G2 incorporates a new optical construction based on a design that has been revamped to enhance imaging performance and its features are compatible with the latest model digital cameras that offer increased resolution. The AF drive, TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, is adopted to deliver higher autofocus speed with greater precision. With the MOD (Minimum Object Distance) of 7.1” at the wide end and a maximum magnification ratio of 1:2.7, the lens boasts advanced close-up shooting performance. Additionally, it features a new design in the pursuit of enhanced operability and ergonomic texture.

TAMRON pioneered the category of compact fast-aperture standard zoom lenses for mirrorless cameras and the new 28-75mm F2.8 G2 truly is a next-generation lens for everyday use.

Proprietary software tool TAMRON Lens Utility™ for lens function customization

This lens is compatible with the new TAMRON Lens Utility software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated using computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable[1]. Users can customize the functions and update the firmware through the lens. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography.

[1] TAMRON Connection Cable (USB Type-A to Type-C) sold separately.

(Functions of TAMRON Lens Utility) | Focus Set Button settings

• A-B Focus: Set 2 focus positions (A and B) and make the focus automatically shift between A and B
• Focus Preset: Set your desired focus position and move the focus to the recorded point by a single button press
• Select AF/MF: Select AF and MF function using the Focus Set Button
• Switch Focus Ring Function (Focus/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment
• Assign function from the camera: Assign custom functions from the camera body to the Focus Set Button

*The function of Focus Set Button can be cleared

| Focus Ring settings

• MF Ring Rotation: Change the rotation direction of the focus ring
• MF Method: Choose the method of focus operation when using the focus ring

| Firmware update

PRODUCT HIGHLIGHTS

1. Best image quality in standard zoom lens class

The optics have been revamped from the ground up, employing the latest design expertise to develop an optical construction with 17 elements in 15 groups. With two optimally arranged LD (Low Dispersion) and GM (Glass Molded Aspherical) lens elements, optical aberrations are controlled to the maximum degree possible. Image quality at wide-open aperture has been significantly improved over the predecessor Model A036, offering extremely high resolution throughout the entire zoom range and from edge-to-edge of the frame. The lens also delivers the soft and beautiful bokeh effects distinctive to fast-aperture lenses. The new 28-75mm F2.8 G2 achieves extremely high performance when paired with high-grade, ultra-high resolution digital cameras and is the same compact size as its predecessor Model A036.

2. Fast, quiet VXD linear motor for high-speed and high-precision autofocus

The AF drive system employs TAMRON’s VXD linear motor focus mechanism. The high-speed, high-precision AF is exceedingly responsive to the actions of the photographer, providing a dependable and steady focusing experience from the MOD to infinity, despite the fast F2.8 aperture. Focusing speed has been improved approximately twice[2] as fast as its predecessor. The lens offers excellent focus tracking of moving objects, so you are ready for those important moments. Additionally, the focus motor is quiet, so it is ideal for shooting both still images and video in situations that demand low noise.

3. MOD of 7.1” at 28mm and maximum magnification ratio of 1:2.7 for creative close-ups

The Model A063 features an MOD of 7.1” at the wide end, an improvement over the 7.5” limit of the Model A036. The working distance shrinks to around 1.7” when operating at the MOD. With a maximum magnification ratio of 1:2.7, you can get close to your subject for wide macro photography, enabling powerful visual impact with the subject large while keeping a wide view of the background in frame.

4. New design provides enhanced texture and greater user-friendliness

The all-new 28-75mm F2.8 G2 incorporates a new design that becomes the hallmark of TAMRON lenses introduced in the future. Changes to the texture of the zoom ring surface and focus ring surface improve the grip and enhance ease of operation. The surface of the lens exterior is shiny black, much glossier than previous models. Improved abrasion resistance makes the lens harder to scratch and resists fingerprints. In addition, certain internal parts have been enhanced. These advancements result in smoother overall operability. TAMRON has also adjusted the resistance and torque of the zoom ring to facilitate smoother and more precise operation.

5. Lightweight, compact design with emphasis on ease of use, plus 67mm filter size

6. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF

[2] Compared to RXD (Rapid eXtra-silent stepping Drive) used in Model A036

Orders

Get the Tamron 28-75mm F/2.8 Di III VXD G2 Lens from B&H.

From Tamron:

TAMRON Announces the Launch of the World's[1] First Mirrorless Zoom Lens with a Maximum Wide-Open Aperture of F2

Fast-Aperture 35-150mm F2-2.8 “Travel Zoom” Covers Wide-Angle Through Telephoto Range and Features New Function Customization

35-150mm F/2-2.8 Di III VXD (Model A058)

September 29, 2021, Commack, NY - Tamron USA, Inc. announces the launch date of the 35-150mm F/2-2.8 Di III VXD (Model A058), a fast-aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras on October 28, 2021, at $1899. Due to the current global health crisis, the release date or product supply schedule could change.

[1] Among the zoom lenses for Sony E-mount full-frame mirrorless cameras (As of August 2021: TAMRON)

The 35-150mm F2-2.8 is a zoom lens that covers the range from wide-angle (35mm) through telephoto (150mm) and is ideal for travel photography. It is the first zoom lens for Sony E-mount full-frame mirrorless cameras to have a maximum wide-open aperture of F2. With this focal range, you can enjoy shooting magnificent views and large buildings at 35mm and dynamic close-up shots at 150mm. Travel photographers can easily take beautiful sunrise and sunset shots, shoot distinctive exterior buildings and interiors like restaurants, and take twilight and nightscape photos. With high-level performance under a wide variety of shooting conditions, this new fast lens is ideal for trips aimed at creating photographic works. In addition, by incorporating the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, the lens features a very high-speed and high-precision autofocus for a fast-aperture lens. It also incorporates a new design in the pursuit of enhanced operability and ergonomic convenience.

This lens supports the full array of frequently used angles-of-view including wide-angle, standard, medium telephoto and telephoto, making it easy to compose the perfect shot without changing your position from the subject.

Proprietary software tool TAMRON Lens Utility™ for lens function customization

This lens is compatible with the new TAMRON Lens Utility software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated using computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable[2]. Users can customize the functions and update the firmware through the lens. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography.

[2] TAMRON Connection Cable (USB Type-A to Type-C) sold separately.

(Functions of TAMRON Lens Utility)

| Custom Switch settings

• A-B Focus: Set 2 focus positions (A and B) and make the focus shift between A and B
• Focus Preset: Set your desired focus position and move the focus to the recorded point by a single press of the Focus Set Button
• Switch Focus Ring Function (Focus/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment
• Assign function from the camera: Assign custom functions from the camera body

*The function of Focus Set Button can be cleared

| Focus Ring settings

• MF Ring Rotation: Change the rotation direction of the focus ring
• MF Method: Choose the method of focus operation when using the focus ring

| Firmware update

PRODUCT HIGHLIGHTS

1. The world's first F2-2.8 fast-aperture zoom lens The new 35-150mm F2-2.8 features a fast maximum aperture of F2 at the 35 mm focal length, compared to the typical F2.8 fast-aperture zoom lenses. This lens enables you to achieve enhanced, beautiful bokeh style even on the wide-angle end of the lens's focal range. The faster F2 aperture allows use of higher shutter speeds and lower ISO settings, so users enjoy less potential camera shake and reduce high-ISO image noise.

2. Versatile zoom range provides seamless shooting from wide-angle 35mm to telephoto 150mm The 35mm to 150mm zoom range of the new Model A058 is ideal for travel photography because you can do so much with just one lens. You can capture snapshots at the wide angle of 35mm or standard angle of 50mm, close-up portraits at 85mm and telephoto shots at 150mm. The responsive zoom ring enables you to continue shooting as you shift from wide to telephoto seamlessly and smoothly without changing lenses—which is convenient for video as well as still photography.

3. Outstanding optical performance throughout the zoom range Thanks to the latest optical design featuring four LD (Low Dispersion) and three GM (Glass Molded Aspherical) lens elements optimally arranged, the 35-150mm F2-2.8 provides superior optical performance throughout the entire zoom range. Even when used with today’s extra-high-resolution digital cameras, it consistently achieves high image quality to the edges of the frame and reduces onion ring bokeh (concentric circles) while presenting a beautiful, soft bokeh style that is achieved only by fast apertures. The versatile zoom range enables photographers to express themselves freely while capturing images focal lengths they are familiar with, including 35mm, 50mm (considered “normal” or standard), 85mm (mid-telephoto length commonly used for portraits), 100 mm or 135 mm, as well as the maximum 150mm tele focal length—and any focal length in between. It’s like six lenses in one!

4. Fast, quiet VXD linear motor mechanism for high-speed and high-precision autofocus The lens's AF drive uses the linear motor focus mechanism VXD. The high-speed, high-precision AF provides the lens with superior responsiveness to the photographer’s actions, delivering stable and reliable focusing even with fast-aperture lenses, from the MOD (Minimum Object Distance) to infinity. The 35-150mm F2-2.8 offers excellent focus tracking of moving objects so you are ready for those important moments. Additionally, the focus motor is quiet, so it is ideal for shooting both still images and video in situations that demand low noise.

5. Superior close-focusing capability with an MOD of 0.33m (13 in) at the wide end for creative close-ups

6. Compact body with 35-150mm zoom range and fast F2 maximum aperture

7. New design provides enhanced grip and greater intuitive operation

8. Moisture-Resistant Construction, Fluorine Coating, and hood with locking mechanism for greater convenience

9. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF

Orders

Get the Tamron 28-75mm F/2.8 Di III VXD G2 Lens from B&H.

The Tamron 18-300mm F/3.5-6.3 Di III-A VC VXD Lens likely sounds familiar. Tamron issued a development announcement for this model back in July.

Here is the formal announcement press release from Tamron:

TAMRON Announces the Launch of the World’s First[1] All-In-One Zoom with 16.6X Zoom Ratio for Sony E-mount

18-300mm F/3.5-6.3 Di III-A VC VXD (Model B061)

August 25, 2021, Commack, NY - Tamron USA, Inc. announces the launch date of the previously announced 18-300mm F/3.5-6.3 Di III-A[2] VC VXD. The Sony E-Mount model B061S will be on sale September 24, 2021, at $699 USD. Due to the current global health crisis, the release date or product supply schedule could change. The launch of the previously announced Fujifilm mount under development is expected this Fall.

The 18-300mm F3.5-6.3 VC VXD covers a wide zoom range from approximately 27mm to 450mm in full-frame equivalent focal length. The first APS-C mirrorless camera zoom lens in the world with a 16.6x zoom ratio, the lens delivers the benefits of a versatile all-in-one zoom lens ideal for an extensive array of photographic scenarios. Its AF drive system uses Tamron’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism for superior quietness and agile performance. The lens includes special lens elements arranged precisely to maintain high resolution performance from edge-to-edge and provide high image quality making it the best of all all-in-one zoom lenses.

Moreover, with an MOD (Minimum Object Distance) of 5.9" at the 18mm wide end and a remarkable maximum magnification ratio of 1:2, this lens performs astonishingly well when shooting up close. The lens is equipped with Tamron's proprietary VC (Vibration Compensation) mechanism, effectively reducing image blur caused by camera shake in low-light conditions or in the ultra-telephoto range at slower shutter speeds.

Also, same as most other Tamron lenses for mirrorless cameras, the lens features a unified 67mm filter size. With a wide variety of other features for comfortable shooting, this is a highly versatile lens that allows you to easily enjoy high image quality from wide-angle to ultra-telephoto.

PRODUCT HIGHLIGHTS

1. The world’s first 16.6x all-in-one zoom lens for APS-C mirrorless cameras

The 18-300mm F3.5-6.3 VC VXD is the world's first lens for APS-C mirrorless cameras with a 16.6x zoom ratio, the greatest feature of this lens, covering wide angle to an ultra-telephoto range. The full-frame equivalent focal length range is from 27mm to 450mm. With this broad coverage, it empowers shooting in a wide variety of situations, including everyday life and travel snapshots, both wide-angle and dynamic ultra-telephoto landscape photography and macro photography.

2. Best-in-class, extremely fast and precise AF provided by VXD linear motor focus mechanism

The 18-300mm F3.5-6.3 VC VXD utilizes Tamron's proprietary VXD linear motor focus mechanism. It achieves AF speed and precision that stand among the best of all all-in-one zoom lenses. Throughout its range, from wide-angle to ultra-telephoto, it provides precise AF shooting. Excellent when tracking a moving subject in focus, it is ideal when photographing animals, aircraft, railways, and other moving subjects. It’s extremely quiet, and therefore perfectly suited for both still and video shooting in conditions that demand silent operation.

3. MOD of 5.9” and maximum magnification ratio of 1:2 at wide end

With an MOD of 5.9” at the 18mm wide end and a maximum magnification ratio of 1:2, the 18-300mm F3.5-6.3 VC VXD performs amazingly well when shooting up close compared to other all-in-one zoom lenses[3]. It enables users to enjoy creative macro photography with highly blurred backgrounds, a feature unique to macro photography. As a pioneer in all-in-one zoom lenses, Tamron demonstrates unmatched originality in close-up shots.

4. The best image quality in its class

In terms of image quality, this new 18-300mm F3.5-6.3 VC VXD is one of the best-performing all-in-one zoom lenses for APS-C mirrorless cameras. To achieve a zoom ratio of 16.6x while ensuring high image quality, the lens features a well-balanced arrangement of three hybrid aspherical elements and four LD (Low Dispersion) lens elements to effectively suppress optical aberrations. Throughout the zoom range, it maintains high resolving power from the center to the corners.

5. Outstanding VC stabilization

Despite its compact size, the lens is equipped with Tamron's proprietary VC mechanism. With or without image stabilization in the camera body, the VC included in this lens effectively mitigates camera shake that is likely to occur in low-light conditions indoors and at night. Furthermore, using AI technologies, the lens will choose the compensation characteristic for videography at focal lengths of 70mm or less.

6. Comfortably compact

7. User-friendly features (Moisture-Resistant Construction, Fluorine Coating, Zoom Lock switch)

8. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF

[1] Among interchangeable zoom lenses for APS-C mirrorless cameras (As of July, 2021: TAMRON)

[2] Di III-A: For APS-C format mirrorless interchangeable-lens cameras

[3] When shooting at the MOD of 0.15m / 5.9" (at the wide end 18mm), the distance between the subject and the tip of lens is approximately 5mm (0.2"). Use precaution so that the front element does not touch the subject when shooting at MOD

Orders

Order the affordable Tamron 18-300mm F/3.5-6.3 Di III-A VC VXD Lens from B&H or Adorama.

Tamron has released 2nd Quarter FY2021 Financial Results showing an over 30% increase in net sales and an upward-revised FY2021 forecast.

From Tamron:

TAMRON Announces the Development of the World's[1] First Mirrorless Zoom Lens with a Maximum Wide-open Aperture of F2

A fast-aperture “travel zoom” with seamless zoom action from wide-angle through telephoto range

35-150mm F/2-2.8 Di III VXD (Model A058)

August 4, 2021, Commack, NY - Tamron announces the development of a fast-aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras, the 35-150mm F/2-2.8 Di III VXD (Model A058). The lens is expected to launch in 2021.

[1] Among the zoom lenses for Sony E-mount full-frame mirrorless cameras (As of July 2021: TAMRON)

Overview of the 35-150mm F/2-2.8 Di III VXD (Model A058) features

The 35-150mm F2-2.8 is a zoom lens that covers the range from wide-angle (35mm) through telephoto (150mm) and is ideal for travel photography. It is the first zoom lens for Sony E-mount full-frame mirrorless cameras to have a maximum wide-open aperture of F2. With this focal range, you can enjoy shooting magnificent views and large buildings at 35mm and dynamic close-up shots at 150mm. Travel photographers can easily take beautiful sunrise and sunset shots, shoot distinctive exterior buildings and interiors like restaurants, and take twilight and nightscape photos. With high-level performance under a wide variety of shooting conditions, this new fast lens is ideal for travel aimed at creating superb photographic works. By incorporating the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, the lens features a very high-speed and high-precision autofocus for a fast-aperture lens. It also incorporates a new design in the pursuit of enhanced operability and ergonomic texture.

The new lens supports the full array of frequently used angles-of-view including wide-angle, standard, medium telephoto and telephoto, making it easy to compose the perfect shot without changing lenses or your position from the subject.

Originally developed software ‘TAMRON Lens Utility’ for lens function customization

This lens is compatible with the new ‘TAMRON Lens Utility’ software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated via your computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable[2]. Users can customize the functions and update the firmware through the lens rather than through the camera. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography.

[2] TAMRON Connection Cable (USB Type-A to Type-C) sold separately.

(Functions of TAMRON Lens Utility)

Focus Set Button settings

• A-B Focus: Set 2 focus positions (A and B) and make the focus automatically shift between A and B
• Focus Preset: Set your desired focus position and move the focus to the recorded point by a click
• Switch Focus Ring Function (Focus/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment
• Assign function from the camera: Assign custom functions from the camera body to the Focus Set Button

*The function of Focus Set Button can be cleared

Focus Ring settings

• MF Ring Rotation: Change the rotation direction of the focus ring
• MF Method: Choose the method of focus operation when using the focus ring

Firmware update

Orders

When orders are accepted, get the Tamron 28-75mm F/2.8 Di III VXD G2 Lens from B&H.

Another highly attractive lens from Tamron:

TAMRON Announces Development of Second-Generation Fast-Aperture Standard Zoom Lens for Sony Full-Frame Mirrorless Cameras

New 28-75mm F2.8 G2 offers significantly improved optical and autofocus performance and new function customization

28-75mm F/2.8 Di III VXD G2 (Model A063)

August 4, 2021, Commack, NY - Tamron announces the development of a second generation fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras: 28-75mm F/2.8 Di III VXD G2 (Model A063). The lens is expected to launch in 2021.

Overview of the 28-75mm F/2.8 Di III VXD G2 (Model A063) features

The 28-75mm F2.8 G2 is the successor of the 28-75mm F/2.8 Di III RXD (Model A036), a popular zoom lens that has earned high evaluation worldwide. It reflects the fruits of continuous evolution and customer-focused refinement. Retaining the well-received compact size of its predecessor, the new 28-75mm F2.8 G2 incorporates a new optical construction based on a design that has been revamped to enhance imaging performance and its features are compatible with the latest model digital cameras that offer increased resolution. The AF drive, TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, is adopted to deliver higher autofocus speed with greater precision. With the MOD (Minimum Object Distance) of 7.1” at the wide end and a maximum magnification ratio of 1:2.7, the lens boasts advanced close-up shooting performance. Additionally, it features a new design in the pursuit of enhanced operability and ergonomic texture. TAMRON pioneered the category of compact fast-aperture standard zoom lenses for mirrorless cameras and the new 28-75mm F2.8 G2 truly is a next-generation lens for everyday use.

Originally developed software ‘TAMRON Lens Utility’ for lens function customization

This lens is compatible with the new ‘TAMRON Lens Utility’ software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated via your computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable[1]. Users can customize the functions and update the firmware through the lens rather than through the camera. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography.

[1] TAMRON Connection Cable (USB Type-A to Type-C) sold separately.

(Functions of TAMRON Lens Utility)

Focus Set Button settings

• A-B Focus: Set 2 focus positions (A and B) and make the focus automatically shift between A and B
• Focus Preset: Set your desired focus position and move the focus to the recorded point by a click
• Switch Focus Ring Function (Focus/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment
• Assign function from the camera: Assign custom functions from the camera body to the Focus Set Button

*The function of Focus Set Button can be cleared

Focus Ring settings

• MF Ring Rotation: Change the rotation direction of the focus ring
• MF Method: Choose the method of focus operation when using the focus ring

Firmware update

Main features

• Best image quality in standard zoom lens class
• Fast, quiet VXD linear motor for high-speed and high-precision autofocus
• MOD (Minimum Object Distance) of 7.1” at wide end and maximum magnification ratio of 1:2.7 for creative close-ups
• New design provides enhanced texture and greater user-friendliness
• Lightweight, compact design with emphasis on ease of use, plus 67mm filter size

* Specifications, appearance, functionality, etc., are subject to change without prior notice.

Orders

When orders are accepted, get the Tamron 28-75mm F/2.8 Di III VXD G2 Lens from B&H.

From Tamron:

TAMRON Announces Development of its First Lens for FUJIFILM X-Mount, Also Available in Sony E-mount

The world’s first[1] 16.6x all-in-one zoom for APS-C mirrorless cameras

July 21, 2021, Commack, NY - Tamron Co., Ltd. announces the development of its first lens for FUJIFILM X-mount and Sony E-mount cameras simultaneously. The lenses are expected to be available in the Fall 2021.

Since the launch of the 28-75mm F/2.8 Di III RXD (Model A036), a fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras in 2018, TAMRON has continually expanded its line of lenses for Sony mirrorless cameras. The popularity and wide adoption of these lenses prompted many user requests for the manufacture of the lens for other camera brands.

As a specialist in the all-in-one zoom lens category, TAMRON recognized the potential to develop the first all-in-one zoom lens for the FUJIFILM X-mount. The 18-300mm F/3.5-6.3 Di III-A[2] VC VXD (Model B061) is the world's first all-in-one zoom lens for Sony and FUJIFILM APS-C mirrorless cameras featuring a 16.6x zoom ratio. To provide the pleasure of photography to more people around the world, TAMRON will continue to develop unique products and expand the number of lenses compatible with more camera brands.

[1] Among interchangeable zoom lenses for APS-C mirrorless cameras (As of June 2021: TAMRON)

[2] Di III-A: For APS-C format mirrorless interchangeable-lens cameras

Overview of the 18-300mm F/3.5-6.3 Di III-A VC VXD (Model B061) features

The 18-300mm F3.5-6.3 covers a wide zoom range from approximately 27mm to 450mm (full-frame equivalent focal length). The first APS-C mirrorless camera zoom lens in the world with a 16.6x zoom ratio, the lens delivers the benefits of a versatile all-in-one zoom lens ideal for a broad array of photographic possibilities. Its AF drive system uses TAMRON’s linear motor focus mechanism VXD (Voice-coil eXtreme-torque Drive) for superior quietness and agile performance; and the lens includes special lens elements arranged precisely to maintain high resolution performance from edge-to-edge and provide high image quality that is among the best of all all-in-one zoom lenses.

With an MOD (Minimum Object Distance) of 5.9” at the wide end and a maximum magnification ratio of 1:2, this lens performs astonishingly well in its category when shooting up close. It is equipped with TAMRON's proprietary VC (Vibration Compensation) mechanism that supports stable photography even at ultra-telephoto focal lengths. And it features a unified Ø67mm filter size, the same as most other TAMRON lenses for mirrorless cameras.

Main features

1. The world’s first 16.6x all-in-one zoom.
2. Extremely fast and precise autofocus—the highest-level in its class—with TAMRON’s VXD linear motor focus mechanism.
3. MOD: 5.9“ / maximum magnification ratio: 1:2 at 18mm wide end.
4. The best image quality in its class.
5. Outstanding VC.
6. Comfortably compact.
7. User-friendly features (Moisture-Resistant Construction, Fluorine Coating, Zoom Lock switch)

* Specifications, appearance, functionality, etc. are subject to change without prior notice.

Orders

Order the Tamron 18-300mm F/3.5-6.3 Di III-A VC VXD Lens from B&H.

From Tamron Japan (translated):

28-75mm F / 2.8 Di III RXD (Model A036) For customers who purchased after June 22, 2021

Target serial number

28-75mm F / 2.8 Di III RXD (Model A036) for Sony Mirrorless Cameras

9087206 – 9087237 9088710 – 9087725 9088742 – 9088005 9089551 – 9089606 9090311 – 9090312 9090314 – 9090318 9090327 – 9090363 9090365 – 9090374 9090959 – 90090974 9090991 – 9091046 9092527 – 9092582 9092607 – 9092611

Future response

Details are under investigation and will be announced on the support information page at a later date. We apologize for the inconvenience, but thank you for your patience. If you have purchased a lens with the target serial number, please contact us. We apologize for the inconvenience.

 
Our review: Tamron 28-75mm f/2.8 Di III RXD Lens

From Tamron:

TAMRON Announces Compact 500mm Ultra-Telephoto Zoom for Sony E-mount Full-Frame Mirrorless Cameras

150-500mm F/5-6.7 Di III VC VXD (Model A057)

High-speed, high precision AF and TAMRON’s VC make comfortable handheld photography with a compact 500mm zoom a reality.

April 22, 2021, Commack, NY – TAMRON announces the launch of the 150-500mm F/5-6.7 Di III VC VXD (Model A057), an ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras on June 10, 2021 at approximately $1, 399 USD. Due to the current global health crisis, the release date or product supply schedule could change.

The 150-500mm F5-6.7 is TAMRON's first ultra-telephoto zoom lens for full-frame mirrorless cameras that reaches the 500mm focal length and when used on APS-C mirrorless format cameras, the zoom range is an approximate 225-750mm full-frame equivalent. Even when extended to the 500mm telephoto end, the lens is still compact enough for comfortable handheld shooting. This zoom lets users enjoy casual shooting with steady performance and high image quality in the ultra-telephoto realm where conventional wisdom once dictated a tripod. To support handheld shooting in the ultra-telephoto range, the 150-500mm is equipped with VXD (Voice-coil eXtreme-torque Drive), a linear motor focus mechanism that delivers excellent quietness and agile performance, and TAMRON's proprietary VC (Vibration Compensation) mechanism for high-level image stabilization. At the 150mm end, the lens offers an MOD of 23.6” for powerful and dramatic close-ups.

PRODUCT HIGHLIGHTS

1. A hand-holdable full-frame 500mm lens that defies conventional wisdom

The 150-500mm F5-6.7 is just 8.3” long with a maximum diameter of Ø93mm, an astoundingly compact size for a 500mm-class ultra-telephoto zoom for full-frame mirrorless cameras. Even when extended to the 500mm telephoto end, the lens is still remarkably compact at only 11.1”. The lens zooms from 150mm to 500mm by rotating the zoom ring through an arc of just 75° — less than one-quarter of a turn. This feature enables rapid adjustment to the desired angle of view with minimal movement, avoiding missed opportunities and facilitating intuitive composition. TAMRON’s renowned VC mechanism also significantly improves handheld performance by counteracting camera shake.

2. Amazing high image quality despite its compact size

The optical construction features 25 elements in 16 groups. The generous and effective use of special lens elements including one XLD (eXtra Low Dispersion), five LD (Low Dispersion), and two Hybrid Aspherical lens elements thoroughly controls aberrations including axial chromatic aberrations. This 150-500mm F5-6.7 ultra-telephoto zoom lens is designed and constructed with strong emphasis on compact size and usability without compromising image quality, so users can enjoy exceptionally high resolving power across the entire image.

3. VXD AF motor provides high speed, high precision, and excellent quietness

The 150-500mm F5-6.7 features the same highly acclaimed VXD linear motor focus mechanism that was first introduced in the 70-180mm F/2.8 Di III VXD (Model A056). VXD delivers extreme high-speed and high-precision movement and ensures exceedingly responsive performance. Even when shooting at the ultra-telephoto end with a focal length of 500mm, the 150-500mm provides fast, comfortable and accurate focusing at all shooting distances, from near to far.

Focus tracking has been vastly improved to facilitate capturing fast-moving subjects like sports, birds, and aircraft. This ensures that those dramatic, action-packed moments are never missed, whether shooting still photos or video. Additionally, the linear motor also reduces drive noise and vibrations produced during focusing (as compared to a conventional drive system), making it ideal for shooting both still photos and video in low-noise environments.

4. TAMRON’s acclaimed Vibration Compensation delivers excellent image stabilization

The slim, compact 150-500mm F5-6.7 is equipped with TAMRON’s VC mechanism. The lens features a VC mode selection switch with three settings (Mode 1: Standard, Mode 2: Exclusively for Panning, and Mode 3: Framing Priority) so the ideal VC mode can be invoked to match shooting conditions. This functionality delivers excellent image stabilization performance, enabling efficient reduction of image blurring caused by camera shake.

5. Exciting telephoto macro focuses as close as 23.6”

The 150-500mm F5-6.7 offers excellent close-up shooting capabilities for an ultra-telephoto lens. The MOD is 23.6” at the 150mm end and 70.9” at the 500mm telephoto end. The maximum magnification ratio at 150mm is exceptionally high at 1:3.1. Users can shoot powerful telephoto-macro images of subjects including flowers and insects while maintaining a reasonable shooting distance — closer than you can get with conventional ultra-telephoto zoom lenses.

6. Additional features for greater convenience

- Arca-Swiss compatible tripod mount with strap attachment holes

included

- Lens hood with flexible, protective front portion
- New switch design for improved operability
- FLEX ZOOM LOCK mechanism to support greater usability

7. BBAR-G2 Coating minimizes ghosting and flare

8. Moisture-Resistant Construction and Fluorine Coating provide extra protection

9. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF

Specifications

Model A057
Focal Length 150-500mm
Maximum Aperture F5-6.7
Angle of View (diagonal) 16°25'-4°57' (for full-frame mirrorless format)
Optical Construction 25 elements in 16 groups
Minimum Object Distance 0.6m (23.6 in) (WIDE) / 1.8m (70.9 in) (TELE)
Maximum Magnification Ratio 1:3.1 (WIDE) / 1:3.7 (TELE)
Filter Size 82mm
Maximum Diameter 93mm
Length* 209.6mm (8.3 in)
Weight 1,725g (60.8 oz) (without tripod mount included) /
tripod mount 155g (5.5 oz)
Aperture Blades 7 (circular diaphragm)**
Minumum Aperture F22-32
Standard Accessory Round-shaped hood, Lens caps, Tripod mount
Compatible Mounts Sony E-mount

Orders

Order the Tamron 150-500mm F/5-6.7 Di III VC VXD Lens at B&H.

* Length is the distance from the front tip of the lens to the lens mount face.

** The circular diaphragm stays almost perfectly circular up to two stops down from maximum aperture.

Specifications, appearance, functionality, etc. are subject to change without prior notice.

This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.

From Tamron:

Tamron Announces World’s First¹ 17-70mm F2.8 Wide Range 4.1x Standard Zoom Lens with VC For APS-C Mirrorless Cameras

17-70mm F/2.8 Di III-A2 VC RXD (Model B070)

Tamron announces the launch of the 17-70mm F/2.8 Di III-A VC RXD (Model B070), a high-speed standard zoom lens for Sony E-mount APS-C mirrorless cameras on January 14, 2021 at approximately $799. Due to the current global health crisis, the release date or product supply schedule could change.

The new 17-70mm F2.8 is Tamron's first high-speed zoom lens for mirrorless cameras with APS-C size sensors. It features a maximum aperture of F2.8 across the entire 4.1x zoom ratio covering a focal length of 17-70mm (a full-frame equivalent of 25.5-105mm) ideal for everyday use, and superb optical performance. It is a small, lightweight lens that is also equipped with Tamron's VC (Vibration Compensation) mechanism to minimize camera shake. This VC mechanism leverages AI technology when shooting video.

The lens features Moisture-Resistant Construction, Fluorine Coating and a Ø67mm filter size – the same as the Tamron series of lenses for full-frame mirrorless cameras. Compatible with many of the features that Sony builds into its cameras, including Fast Hybrid AF and Eye AF, the lens is the ideal everyday zoom for a multitude of situations. It is a highly practical lens that enables photographers to attain high image quality while enjoying the benefits of the large F2.8 aperture.

PRODUCT HIGHLIGHTS

1. World’s first high-speed standard zoom lens for APS-C cameras with the focal length range of 17-70mm 4.1x zoom ratio

The Model B070 has a focal length range of 17-70mm, equivalent to 25.5-105mm on full-frame cameras. It is the first F2.8 high-speed zoom lens in the world for APS-C mirrorless cameras to achieve a 4.1x zoom ratio.

2. Outstanding optical performance

The optical construction of the new 17-70mm F2.8 features 16 elements in 12 groups. Two GM (Glass Molded Aspherical) lens elements and one hybrid aspherical lens element are precisely arranged to maintain high-resolution performance from edge to edge.

3. Upgraded VC effective in combination with Sony APS-C mirrorless cameras, leveraging AI for video shooting

The 17-70mm F2.8 features Tamron's proprietary VC mechanism. Additional sophisticated algorithms optimized for this model and a dedicated, independently operating MPU all combine to superbly compensate for vibration. This feature is available when the lens is used with cameras with or without in-body image stabilization. When shooting video, by leveraging AI technology, image stabilization performance improves compared to conventional models.

4. Close focusing-MOD is just 7.5” at the wide-angle end

The 17-70mm F2.8 zoom focuses close, down to 7.5” MOD (Minimum Object Distance). This is far superior to the performance achieved by conventional high-speed zoom lenses for APS-C cameras. In addition, the 15.4” MOD at the 70mm telephoto end ensures good close-range shooting performance allowing photographers to enjoy compelling close-up shots.

5. A highly portable compact design

The 17-70mm F2.8 zoom measures a scant 4.7” in length and 74.6mm in maximum diameter and weighs only 18.5 oz. The lens also maintains the same small Ø67mm filter size of each lens in the Tamron mirrorless lens line-up. This is remarkable for a lens with built-in VC image stabilization. When used with Sony's APS-C mirrorless cameras, this zoom is nicely balanced and provides a comfortable user experience.

6. The RXD (Rapid eXtra-silent stepping Drive) stepping motor unit is exceptionally quiet and perfect for video use

7. Moisture-Resistant Construction and Fluorine Coating provide extra protection

8. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF

¹ Among interchangeable F2.8 standard zoom lenses for APS-C mirrorless cameras (As of November 2020: Tamron)

² Di III-A: For APS-C format mirrorless interchangeable-lens cameras

SPECIFICATIONS

Model: B070
Focal Length: 17-70mm (for APS-C frame mirrorless format) (25.5-105mm full-frame equivalent field-of-view)
Maximum Aperture: F2.8
Angle of View (diagonal): 79° 55'-23° 00' (for APS-C frame mirrorless format)
Optical Construction: 16 elements in 12 groups
Minimum Object Distance: 7.5" (WIDE), 15.4" (TELE)
Maximum Magnification Ratio: 1:4.8 (WIDE) / 1:5.2 (TELE)
Filter Size: Ø67mm
Maximum Diameter: Ø74.6mm
Length*: 4.7"
Weight: 18.5 oz
Aperture Blades: 9 (circular diaphragm)**
Minimum Aperture: F22
Standard Accessories: Flower-shaped hood, Lens caps
Compatible Mounts: Sony E-mount

* Length is the distance from the front tip of the lens to the lens mount face.

** The circular diaphragm stays almost perfectly circular up to two stops down from maximum aperture.

Specifications, appearance, functionality, etc. are subject to change without prior notice.

This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation

B&H will be taking Tamron 17-70mm F/2.8 Di III-A2 VC RXD Lens orders.

From Tamron:

Tamron Announces the World’s Smallest and Lightest Telephoto Zoom Lens for Sony E-mount Full-Frame Mirrorless Cameras

September 24, 2020, Commack, New York – Tamron announces the launch of the 70-300mm F/4.5-6.3 Di III RXD (Model A047), a telephoto zoom lens for Sony E-mount full-frame mirrorless cameras. The lens will be on sale on October 29, 2020 at approximately $549.00; however, due to the current global health crisis, the release date or product supply schedule can change.

While Tamron has manufactured many popular telephoto zoom lenses that extend to 300mm for DSLR cameras, the new 70-300mm is the first model designed for full-frame mirrorless cameras. Developed with the concept of bringing the joy of easy telephoto shooting to photographers everywhere, it’s the world’s smallest and lightest 70-300mm zoom lens— just 5.8 in. in length and weighing a mere 19.2 oz.— and delivers exceptional image quality.

Its Moisture-Resistant Construction provides greater protection when shooting outdoors and the lens shares the 67mm filter diameter common to all members of Tamron’s lens series for full-frame mirrorless cameras. The lens also takes full advantage of in-camera features, including Sony’s Fast Hybrid AF and Eye AF that support a fantastic shooting experience. The 70-300mm F4.5-6.3 is a highly practical lens that makes the excitement of telephoto shooting easier than ever before across a diverse range of shooting styles including landscapes, sports and other athletic events, wildlife, portraits, and more.

PRODUCT HIGHLIGHTS

1. A telephoto zoom so compact you will want to carry it around everyday

Tamron has adopted a dedicated design for mirrorless cameras and achieved a compact size once again by fixing the aperture at F6.3 at the telephoto end. The maximum diameter is 77mm. Measuring just 5.8 in. and weighing a mere 19.2 oz., this 70-300mm F4.5-6.3 is the world’s smallest and lightest telephoto zoom lens for full-frame mirrorless cameras. Compatible with Sony’s popular E-mount cameras, it has been developed with the concept of enabling photographers to experience the universe of full-scale, full-frame 300mm telephoto photography more easily.

The AF drive system incorporates the exceptionally quiet RXD (Rapid eXtra-silent stepping Drive) stepping motor. Because this lens is compatible with Sony camera features, including in body image stabilization and Eye AF, you can enjoy comfortable, high-speed, high precision telephoto photography, even handheld.

Experience the excitement of bringing distant subjects closer as well as the perspective flattering characteristics achieved by full-scale telephoto photography more easily than ever before. For landscapes, sports, birds, and wildlife as well as closer subjects such as portraits and street scenes, this lens expands the range of telephoto photography.

2. Superior optical performance and supreme lightweight portability

Pursuing lightweight design as a top priority, Tamron has created a compact 70-300mm F4.5-6.3 zoom lens that makes 300mm telephoto shooting easy and fun. The superb optical design is based on a rigorous simulation process using state-of-the-art design technologies. As a result, Tamron has successfully struck a balance between extreme lightness (19.2 oz.) and compactness (5.8 in.), incorporating a slim lens barrel with a maximum diameter of 77mm— all without sacrificing high image quality. The optical design includes 15 elements in 10 groups, with an LD (Low Dispersion) lens element precisely arranged to suppress axial chromatic and other aberrations that are likely to happen with telephoto zoom lenses. At 300mm, a commonly used telephoto zoom focal length, the design delivers excellent resolution from edge-to-edge. Overall, the efficient optical construction (which also contributes to its light weight), plus Tamron’s BBAR (Broad-Band Anti-Reflection) Coating with its well-established reputation for anti-reflection properties, combine to enable the photographer to capture extremely clear, crisp images across the entire zoom range. While the lens features an advanced design with excellent core image quality, optical performance can be enhanced even further by employing the lens correction features found on Sony cameras.

With the introduction of this lens, all photographers, from first-time users of dedicated telephoto zoom lenses to experienced enthusiasts seeking a compact, lightweight telephoto zoom, can comfortably enjoy the advantages of a powerful, versatile zoom without worry about size or weight. Photographers who are shooting with in-camera image stabilization or using a tripod, can reduce the burden of their gear. Moreover, the 70-300mm F4.5-6.3 maintains excellent balance even when used with the APS-C sized E-mount cameras that are smaller than full-frame cameras (e.g., Sony a6500); consequently, users can also enjoy photography with an even greater equivalent telephoto zoom appearance of approximately 450mm.

3. The RXD stepping motor unit is exceptionally quiet

The AF drive incorporates a sensor that accurately detects the position of the lens while the RXD motor unit delivers optimized AF control. This achieves very fast and accurate autofocus operation and allows users to maintain tack-sharp focus on continuously moving subjects shot at the telephoto zoom position. Thanks to the exceedingly quiet AF, the lens can be used discreetly in concert halls and other situations that require low noise levels, and for video recording.

4. A full family of superb, compact lenses made especially for mirrorless cameras

The 70-300mm F4.5-6.3 shares the same uniform 67mm filter diameter as other members of Tamron’s series of full-frame mirrorless camera lenses. When using an assortment of these lenses, users can easily interchange filters (e.g., PL, ND, etc.) and lens caps, thereby increasing convenience and minimizing costs as it is unnecessary to purchase a collection of different size filters.

Tamron’s lineup of lenses with 67mm filter diameter for full-frame mirrorless cameras (in the order they were launched):

• 28-75mm F/2.8 Di III RXD (Model A036) / High-speed standard zoom lens
• 17-28mm F/2.8 Di III RXD (Model A046) / High-speed ultra-wide-angle zoom lens
• 24mm F/2.8 Di III OSD M1:2 (Model F051) / Prime lens
• 35mm F/2.8 Di III OSD M1:2 (Model F053) / Prime lens
• 20mm F/2.8 Di III OSD M1:2 (Model F050)/ Prime lens
• 70-180mm F/2.8 Di III VXD (Model A056) / High-speed telephoto zoom lens
• 28-200mm F2.8-5.6 Di III RXD (Model A071)/ All-in-one zoom lens

5. Moisture-Resistant Construction for added protection

Seals are located at the lens mount area and other critical locations to deter infiltration of moisture and/or rain drops and afford Moisture-Resistant Construction. This feature provides an additional layer of protection when shooting outdoors under adverse weather conditions.

6. Compatible with camera-specific features and functions

Tamron’s new 70-300mm F4.5-6.3 is compatible with many of the advanced features that are specific to certain mirrorless cameras. These include the following:

• Fast Hybrid AF
• Eye AF
• Direct Manual Focus (DMF)
• In-camera lens correction (shading, chromatic aberration, distortion)
• Camera-based lens unit firmware updates
• Features vary by camera. Please consult your camera’s owner’s manual for details. (As of August 2020)

SPECIFICATIONS

Model : A047
Focal Length : 70-300mm
Maximum Aperture : F4.5-6.3
Angle of View (diagonal) : 34°21'-8°15' (for full-frame mirrorless format)
Optical Construction : 15 elements in 10 groups
Minimum Object Distance : 31.5 in. (WIDE), 59.1 in. (TELE)
Maximum Magnification Ratio : 1:9.4 (WIDE) / 1:5.1 (TELE)
Filter Size : Ø67mm
Maximum Diameter : Ø77mm
Length* : 5.8 in.
Weight : 19.2 oz.
Aperture Blades : 7 (circular diaphragm)**
Minimum Aperture : F22-32
Standard Accessories : Round-shaped hood, Lens caps
Compatible Mounts : Sony E-mount

* Length is the distance from the front tip of the lens to the lens mount face.

** The circular diaphragm stays almost perfectly circular up to two stops down from maximum aperture.

Specifications, appearance, functionality, etc. are subject to change without prior notice.

This product is developed, manufactured, and sold based on the specifications of E-mount disclosed by Sony Corporation under license agreement with Sony Corporation.

Preorders

Preorder the Tamron 70-300mm F/4.5-6.3 Di III RXD Lens at B&H | Adorama | WEX

From Tamron:

Tamron Announces the Development of the World’s Smallest and Lightest¹ Telephoto Zoom Lens for Sony E-mount Full-Frame Mirrorless Cameras

70-300mm F/4.5-6.3 Di III RXD (Model A047)

August 3, 2020, Commack, NY - Tamron announces the development of a new telephoto zoom lens for Sony E-mount full-frame mirrorless cameras, the 70-300mm F/4.5-6.3 Di III RXD (Model A047). The lens is planned to launch in Fall 2020.

¹ Among 300mm-capable telephoto zoom lenses for full-frame mirrorless cameras (As of July, 2020: Tamron)

While Tamron has manufactured many popular telephoto zoom lenses that extend to 300mm for DSLR cameras, the new 70-300mm F4.5-6.3 is the first model designed for full-frame mirrorless cameras. Developed with the concept of bringing the joy of easy telephoto shooting to photographers everywhere, it’s the world’s smallest and lightest 70-300mm zoom lens at 5.8 in., 19.2 oz. and maximum diameter of 77mm, and delivers exceptional image quality.

Its Moisture-Resistant Construction provides greater protection when shooting outdoors and the lens shares the 67mm filter diameter common to all members of Tamron’s lens series for full-frame mirrorless cameras. The lens also takes full advantage of in-camera features, including Sony’s Fast Hybrid AF and Eye AF that support a fantastic shooting experience. The 70-300mm F4.5-6.3 is a highly practical lens that makes the excitement of telephoto shooting easier than ever before across a diverse range of shooting styles including landscapes, sports and other athletic events, wildlife, portraits, and more.

Main features

• The world’s smallest and lightest size brings you the joy of easy telephoto shooting.
• Superb optical performance with high image quality and aberration correction.
• AF drive system powered by Tamron’s RXD stepping motor unit provides high-speed, high-precision and quiet operation.
• Moisture-Resistant Construction contributes to a comfortable, user-friendly photographic experience.

Specifications, appearance, functionality, etc. are subject to change without prior notice.

From Tamron:

Tamron Announces Launch of the World's First[1] All-In-One Zoom Lens Starting at F2.8 for Sony E-mount Full-Frame Mirrorless Cameras

June 10, 2020, Commack, NY - Tamron announces the launch of the 28-200mm F/2.8-5.6 Di III RXD (Model A071), an all-in-one zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is scheduled to be available on June 25 at $729. Due to the spread of COVID-19, the release date or the product supply schedule could be delayed.

In 1992, Tamron demonstrated breakthrough innovation with the release of the AF 28-200mm F/3.8-5.6 Aspherical (Model 71D), a compact and lightweight all-in-one zoom lens. The amazingly compact size, light weight and reasonable price made the lens immediately wildly popular with photographers around the world. In the years since, Tamron has continued to be a pioneer in the category, releasing epoch-making all-in-one zooms tailored to each era, including the recent 18-400mm F/3.5-6.3 Di II VC HLD (Model B028) that boasts the world's[2] highest magnification of 22.2x and which currently enjoys robust sales. The new 28-200mm F2.8-5.6 is a distillation of all Tamron's accumulated all-in-one zoom expertise and has been specifically developed as an all-in-one zoom for daily use on a full-frame mirrorless camera. Tamron chose Model A071 as the model name in a nod to "71" representing the world's original compact all-in-one zoom.

[1]Maximum aperture in zoom range among currently available all-in-one interchangeable zoom lenses with a zoom ratio of 7x or higher (As of May 2020: Tamron)

[2] Among interchangeable lenses for DSLR cameras (As of May 2017: Tamron)

The 28-200mm F2.8-5.6 is the first all-in-one-zoom in the world to achieve a maximum aperture of F2.8 at the 28mm wide-angle end. To assure superb optical performance, it features a precise arrangement of special lens elements that accommodate the increasingly high resolutions of today's digital cameras. Enabling high quality image rendering throughout the zoom range, the lens responds to users' photographic expressions in powerful style. Moreover, with its 4.6" length, 20.3 oz. weight, and filter diameter of a mere 67mm, the 28-200mm F2.8-5.6 offers excellent portability. When combined with a compact, lightweight full-frame mirrorless camera, it allows photographers to capture virtually every scene they encounter in daily use, travel, sports and nature.

The 28-200mm F2.8-5.6 takes the convenience of an all-in-one zoom (which incorporates various angles of view from wide to telephoto in a single lens) and adds a fast-maximum aperture of F2.8 and superb image quality to enhance the potential for photographic applications. Breaking conventional limitations and broadening the horizons of photographic possibilities, this zoom lens writes a new chapter in the history of the all-in-one zoom lens.

PRODUCT HIGHLIGHTS

1. The world's first F2.8 all-in-one zoom lens for full-frame mirrorless cameras

A remarkable first for an all-in-one zoom lens: the 28-200mm F2.8-5.6 achieves a fast F2.8 aperture at the 28mm wide-angle end. Additionally, maximum apertures at intermediate zoom ranges are F3.5 at 50mm, F4.5 at 100mm, and F5.6 at 150mm through 200mm. As an unprecedented all-in-one zoom that combines fast aperture with compact size, the 28-200mm F2.8-5.6 delivers greater versatility and usefulness than ever before available.

2. Lightweight and compact size for superior mobility

Tamron's series of full-frame mirrorless camera lenses, starting with the 28-75mm F2.8 (Model A036), has been developed with the overall goal of balancing high performance with convenience. In addition to the series-standard 67mm filter diameter, and leveraging the camera integrated image stabilization, engineers concentrated on achieving compact size and light weight. Length is just 4.6", maximum diameter is 74mm, and the weight is a mere 20.3 oz. With a size that offers excellent portability, the lens lightens your load, allowing you to travel comfortably and shoot unencumbered.

3. Uncompromising image quality that lets you focus on creativity

This new zoom lens contains 18 elements in 14 groups. A generous assortment of special lens elements that includes GM (Glass Molded Aspherical), hybrid aspherical, XLD (eXtra Low Dispersion) and LD (Low Dispersion) lens elements is precisely arranged to effectively control chromatic and other aberrations, enabling high resolving power. Meanwhile, the BBAR (Broad-Band Anti-Reflection) Coating provides powerful anti-reflection properties to effectively reduce ghosting and flare, resulting in clear and crisp images. In-camera correction features are utilized to mitigate distortion and shading to achieve uniformly high image quality from edge-to-edge at all zoom settings. Tamron has concentrated all its all-in-one zoom technologies into achieving optical performance that sets a new standard among existing all-in-one zoom lenses. From casual snaps to serious photos, this single lens lets you enjoy a wide range of shooting situations with complete freedom of composition.

4. Superior up-close shooting performance

The 28-200mm F2.8-5.6 delivers superior close-up shooting performance for an all-in-one zoom. At the 28mm wide-angle end the MOD (Minimum Object Distance) is 7.5", achieving a maximum magnification ratio of 1:3.1. This performance, combined with the fast F2.8 aperture, allows users to move in close so that the subject is large while simultaneously showcasing a beautifully blurred background. Close-up shooting is remarkable at the telephoto end as well, with an MOD of 31.5" and maximum magnification ratio of 1:3.8. Users can capture impressive images with highly blurred backgrounds and create exceptional compositions.

5. The RXD stepping motor unit is exceptionally quiet

The AF drive incorporates a sensor that accurately detects the position of the lens while the RXD motor unit delivers optimized AF control. This achieves very fast and accurate autofocus operation, allowing users to maintain tack-sharp focus on continuously moving subjects or when filming video. The exceedingly quiet operation is an important advantage because it virtually eliminates extraneous sounds during video recording. In addition, the compact configuration of the RXD AF drive system contributes to the unprecedented size and weight reduction.

6. A full family of superb, compact lenses made especially for mirrorless cameras

The 28-200mm F2.8-5.6 zoom is based on Tamron's stratagem of creating a series* of lenses for full-frame mirrorless cameras that leverage the characteristics of compact camera bodies. Consequently, photographers can more easily enjoy various combinations of interchangeable lenses. For example, when the Model A071 is combined with the 17-28mm F2.8 (Model A046), the combined weight of the two lenses is less than 35.1 oz. This lightweight, portable zoom set covers everything from wide-angle to telephoto with a zoom range of 17-200mm. Additionally, when combined with a lens from Tamron's series of fixed focal lenses such as the 20mm F2.8 (Model F050) or 24mm F2.8 (Model F051), the weight is less than 28.2 oz., expanding the possibilities of shooting at the wide-angle end without adding excessive weight or bulk.

All lenses in the series share the common filter diameter of 67mm, thereby eliminating the hassle associated with using different size filters and lens caps. Costly filters (e.g., PL, ND, etc.) can be shared instead of buying separate units for each lens. In this way, Tamron has expanded its series of lenses to make it truly practical to carry multiple lenses at the same time.

* Tamron lineup of lenses with 67mm filter diameter for full-frame mirrorless cameras: 28-75mm F/2.8 Di III RXD (Model A036), 17-28mm F/2.8 Di III RXD (Model A046), 20mm/24mm/35mm F/2.8 Di III OSD (Model F050/F051/F053), 70-180mm F/2.8 Di III VXD (Model A056)

7. Moisture-Resistant Construction, Fluorine Coating, and Zoom Lock switch

Seals are located at the lens mount area and other critical locations to deter infiltration of moisture and/or rain drops and afford Moisture-Resistant Construction. This feature provides an additional layer of protection when shooting outdoors under adverse weather conditions. Also, the front surface of the lens element is coated with a protective fluorine compound that has excellent water- and oil-repellant qualities. The lens surface is easier to wipe clean and is less vulnerable to the damaging effects of dirt, moisture or oily fingerprints, allowing for much easier maintenance. Additionally, the handy Zoom Lock switch prevents unwanted barrel extension during transportation.

8. Compatible with main camera-specific features* and functions

Tamron's new 28-200mm F2.8-5.6 is compatible with many of the advanced features that are specific to certain mirrorless cameras. These include the following:

- Fast Hybrid AF
- Eye AF
- Direct Manual Focus (DMF)
- In-camera lens correction (shading, chromatic aberration, distortion)
- Camera-based lens unit firmware updates

* Features vary by camera. Please consult your camera's owner's manual for details. (As of May 2020.)

SPECIFICATIONS:

Model: A071
Focal Length: 28-200mm
Maximum Aperture: F/2.8-5.6
Angle of View (diagonal): 75°23'-12°21' (for full-frame mirrorless format)
Optical Construction: 18 elements in 14 groups
Minimum Object Distance: 0.19m /7.5 in (WIDE), 0.8m /31.5 in (TELE)
Maximum Magnification Ratio: 1:3.1 (WIDE) / 1:3.8 (TELE)
Filter Size: Ø67mm
Maximum Diameter: Ø74mm
Length*: 4.6 in
Weight: 20.3 oz.
Aperture Blades: 7 (circular diaphragm)**
Minimum Aperture: F/16-32
Standard Accessories: Flower-shaped hood, Lens caps
Compatible Mounts: Sony E mount

* Length is the distance from the front tip of the lens to the lens mount face.

** The circular diaphragm stays almost perfectly circular up to two stops down from maximum aperture.

Specifications, appearance, functionality, etc. are subject to change without prior notice.

This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.

Order the Tamron 28-200mm F/2.8-5.6 Di III RXD Lens from B&H.

From Tamron:

June 2, 2020
Tamron Co., Ltd.

Notice about 70-180mm F/2.8 Di III VXD (Model A056) Operation

Dear Tamron product users and potential purchasers,

Thank you for choosing Tamron products.

We would like to announce that we found the performance of the floating system which corrects the field curvature may be insufficient (*) in a part of our 70-180mm F/2.8 Di III VXD (Model A056) products for SONY mirrorless cameras.

For affected products, we will inspect them and either readjust or exchange them.

How to check affected products

To confirm if your product is one of those affected, please click the Check Serial Number button below and enter the serial number of your lens. If your lens is affected, please follow the instructions provided. If your lens is not affected, you may continue to use it without concern.

Check Serial Number

Location of your lens serial number (6-digit number):

Engraved, at backside of TAMRON logo

Printed at label on the top of packaging box

We sincerely apologize to all users and potential purchasers for any inconvenience this issue may cause. We appreciate your continued support for our products.

(*) Supplement of the issue

Model A056 achieves a high optical performance utilizing the aberration correction by the floating system. By optimizing the value for each lens, we can achieve the maximum effectiveness. We found that some lenses have already been shipped out without the value being optimized.

From Tamron:

Notice about 70-180mm F/2.8 Di III VXD (Model A056) Operation

Dear Tamron product users and potential purchasers. Thank you for your interest in Tamron products.

We would like to announce that we found some issues with our new lens, 70-180mm F/2.8 Di III VXD (Model A056) for SONY mirrorless cameras, which will be released on May 14, 2020.

Symptom

• A malfunction of Inner body image stabilizer occurs when used at about 70-85mm focal length and at more than 5.5m of object distance.

Applicable camera models: a7 II

Please turn the inner body image stabilizer function “OFF” when you use this lens at less than an 85mm focal length.

• When you use flashes, there is a delay from the time the shutter button is pressed to the time the shutter and the flash release.

Applicable camera models: a7, a7 II, a7R, a7R II, a7S, a7S II, a5000, a5100, a6000 a6300, a6500, NEX-3N, NEX-5R, NEX-5T, NEX-7, NEX-F3, NEX-6

We are currently working on the cause of the error and expect this to be solved with a firmware update. Early June is the target date for the release of the firmware update.

Regarding the firmware updating process, please be assured that the process is accomplished directly through the SONY camera and supported by the Sony firmware updating function. As soon as the process is finalized, we will explain the process in detail on our website.

We sincerely apologize to all users and potential purchasers for any inconvenience this issue may cause.

Notice about 17-28mm F/2.8 Di III RXD (Model A046) Operation

Dear Tamron product users and potential purchasers.

Thank you for your interest in Tamron products.

We would like to announce that we found an issue with our 17-28mm F/2.8 Di III RXD (Model A046) for SONY mirrorless cameras.

Symptom

• When you use flashes, there is a delay from the time the shutter button is pressed to the time the shutter and the flash release.

Applicable camera models: a7, a7 II, a7R, a7R II, a7S, a7SII, a5000, a5100, a6000, a6300, a6500, NEX-3N, NEX-5R, NEX-5T, NEX-7, NEX-F3, NEX-6

We are currently working on the cause of the error and for the solution to this matter. We expect this issue to be resolved very shortly and we will release a firmware update at that time.

Regarding the firmware updating process, please be assured that the process is accomplished directly through the SONY camera and supported by the Sony firmware updating function. As soon as the process is finalized, we will explain the process in detail on our website.

We sincerely apologize to all users and potential purchasers for any inconvenience this issue may cause.

From Tamron:

Tamron Announces the Launch of Lightest and Most Compact Large Aperture Telephoto Zoom Lens in Its Class for Sony Full-Frame Mirrorless Cameras

70-180mm F/2.8 Di III VXD (Model A056)

Third model in Tamron's series of fast F/2.8 zoom lenses for Sony full-frame mirrorless cameras delivers quiet, fast focus and superb performance

April 6, 2020, Commack, NY - Tamron announces the launch date of the 70-180mm F/2.8 Di III VXD (Model A056), a large aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras that is the lightest and most compact in its class[1]. The lens will be available in the U.S. on May 14th at $1199. However, due to the spread of COVID-19, the release date or the product supply schedule could be delayed.

The 70-180mm F/2.8 features a compact and lightweight design with a 67mm filter diameter, the same as Tamron's highly esteemed 17-28mm F/2.8 (Model A046) and the 28-75mm F/2.8 (Model A036). The optical construction includes several special lens elements that contribute to the lens's overall superb imaging performance. Its very short 33.5" MOD (Minimum Object Distance) expands overall versatility. The lens utilizes Tamron's newly developed VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism that produces an autofocus drive that's quieter and quicker than ever before. Additionally, a floating system is used to achieve excellent optical performance at all shooting distances. By simultaneously operating two VXD units via electronic control, the system produces clear and sharp images of all objects near and far. Other features that support a great shooting experience include Moisture-Resistant Construction for added weather protection and Fluorine Coating for easy maintenance. In addition, the 70-180mm F/2.8 is fully compatible with various camera-specific features including Fast Hybrid AF and Eye AF. Developed under the concept of "making large aperture zoom lenses user-friendly," the 70-180mm F/2.8 provides users with complete portrait-to-telephoto lens range coverage. This new model joins the 17-28mm F/2.8 Di III RXD and the 28-75mm F/2.8 Di III RXD to complete Tamron's fast zoom lens trinity for full-frame mirrorless cameras.

[1]Among interchangeable F/2.8 AF telephoto zoom lenses (As of January 2020: Tamron)

Preorder the Tamron 70-180mm F/2.8 Di III VXD Lens at B&H.

PRODUCT HIGHLIGHTS

1. Compact size maximizes the mobility advantages of mirrorless cameras

A true marvel of portability and utility, the 70-180mm F/2.8 incorporates an innovative zoom mechanism and 180mm telephoto power. It was possible to maintain extreme light weight and compactness even while attaining a fast F/2.8 aperture across the entire zoom range by leveraging camera-based image stabilization. It is small: filter diameter 67mm, maximum diameter 81mm, length 5.9" at the 70mm setting, and also light weight: 28.6 oz. The super-compact size helps make handheld shooting a breeze. As part of our constant, ongoing effort to achieve both high image quality and supreme compactness, Tamron went to great lengths to create this product in answer to demands of the new generation of digital cameras.

2. Newly developed VXD linear motor focus mechanism delivers high-speed and high precision autofocus performance

Tamron developed its first-ever linear motor AF drive focus mechanism, VXD (Voice-coil eXtreme-torque Drive), especially for the 70-180mm F/2.8. While operating faster than ever before, the drive also maintains positional accuracy down to 0.005mm (0.0002"), less than one tenth the width of a human hair! This provides unprecedented fast and precise AF performance. A floating system that uses two high-speed, high-precision VXD units with advanced electronic control is also used. This innovative design produces clear and beautiful images of all objects from near to far and at the same time helps reduce size and weight. In addition, its exceptional quietness enables low noise shooting in silent settings. Active athletes and moving vehicles are among the subjects commonly photographed with telephoto zoom lenses. The enhanced, highly responsive focus features of the 70-180mm F/2.8 enable following a subject's movements to provide users with a whisper-quiet, high-precision shooting experience, not just for still images but also video.

3. Superior design for uncompromised image quality

The 70-180mm F/2.8 has an optical construction of 19 elements in 14 groups. It includes a total of six XLD (eXtra Low Dispersion) and LD (Low Dispersion) lens elements combined, and three GM (Glass Molded Aspherical) and hybrid aspherical lens elements combined. Special lens elements are generously and optimally arranged to correct chromatic aberration and maintain very high-resolution performance from edge-to-edge. This model also features BBAR-G2 (Broad-Band Anti-Reflection Generation 2) Coating, which minimizes ghosting and flare and produces stunning, clear images with brilliant, sharp subject detail. Furthermore, excellent high image quality across the entire zoom range is enhanced by camera-based distortion and shading correction. Additionally, the bokeh effect obtained using the fast F/2.8 aperture delivers beautifully smooth and soft transition from the subject to the background. The images created with this lens are emblematic of Tamron's pursuit to combine supreme compactness with superb image quality.

4. 67mm filter diameter for system convenience

The 70-180mm F/2.8 features the same 67mm filter diameter as Tamron's other lenses for full-frame mirrorless cameras including the 17-28mm F/2.8 (Model A046), a fast ultra-wideangle zoom, and the 28-75mm F/2.8 (Model A036), a fast standard zoom, as well as the close-focusing prime lens series (20mm, 24mm and 35mm). This uniformity significantly reduces cost and trouble when working with PL, ND and other filters. Even the front lens caps are the same size, eliminating the hassle of sorting caps when switching lenses. These features combine to produce a highly convenient and mobile system that adds more fun to photography.

5. Close focusing to a mere 33.5 inches

The new 70-180mm F/2.8 lens has a MOD of 33.5" throughout the entire zoom range. This is astonishingly close for a large aperture telephoto zoom lens. The short MOD paves the way for impressive telephoto shooting at a maximum magnification ratio of 1:4.6 at the 180mm telephoto end. Moreover, a floating component equipped with two VXD linear focus mechanisms maintains high image quality while effectively controlling aberrations so that the 70-180mm F/2.8 ensures great image quality even at close-up. To effectively suppress optical aberrations, this lens features a floating mechanism that ensures great image quality at distances as short as 33.5".

Note: At the 70mm setting only, it is possible to shoot closer than the specified MOD of 33.5" (as close as 10.6") when manual focus (MF) is set on the camera. However, results may be less than optimal since image quality decreases in peripheral areas. For more details, please visit this website: https://www.tamron.jp/en/support/guide/closeup.html

6. Moisture-Resistant Construction, Fluorine Coating, and Zoom Lock switch

Seals are located at the lens mount area and other critical locations to deter infiltration of moisture and/or rain drops and afford Moisture-Resistant Construction. This feature provides an additional layer of protection when shooting outdoors under adverse weather conditions. Also, the front surface of the lens element is coated with a protective fluorine compound that has excellent water- and oil-repellant qualities. The lens surface is easier to wipe clean and is less vulnerable to the damaging effects of dirt, moisture or oily fingerprints, allowing for much easier maintenance. Additionally, the conventional Zoom Lock switch prevents unwanted barrel extension during transportation.

7. Compatible with main camera-specific features and functions Tamron's new 70-180mm F/2.8 is compatible with many of the advanced features that are specific to certain mirrorless cameras. This includes the following:

• Fast Hybrid AF
• Eye AF
• Direct Manual Focus (DMF)
• In-camera lens correction (shading, chromatic aberration, distortion)
• Camera-based lens unit firmware updates

* Features vary by camera. Please consult your camera's instruction manual for details. (As of January, 2020.)

8. Tamron's 'Dream Team' of large aperture zooms for full-size mirrorless cameras

Tamron's 17-28mm F/2.8 Di III RXD (Model A046) ultra-wideangle zoom and the 28-75mm F/2.8 Di III RXD (Model A036) standard zoom lens earn high marks for user-friendliness and high image quality among large aperture zoom lenses for both E-Mount and FE-Mount Sony mirrorless cameras. Now, the 70-180mm F/2.8 Di III VXD (Model A056) telephoto zoom lens joins the lineup to complete the Dream Team Trinity of high-speed zoom lenses for full-size mirrorless cameras. A key advantage of this series is their portability. The three models altogether weigh surprisingly little, just 62.8 oz. Featuring light weight, compact size, a fast F/2.8 aperture and superb image quality, Tamron's Dream Team is easy to carry, easy to deploy and easy to enjoy.

* Shooting at a close range of 0.27m, at the 70mm setting, is possible only when manual focus (MF) is set on the camera. However, it may be difficult to focus since the image quality decreases in peripheral areas. For detail, please visit this website. https://www.tamron.jp/en/support/guide/closeup.html

** Length is the distance from the front tip of the lens to the lens mount face.

***The circular diaphragm stays almost perfectly circular up to two stops down from maximum aperture.

Specifications, appearance, functionality, etc. are subject to change without prior notice.

This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.

Preorder the Tamron 70-180mm F/2.8 Di III VXD Lens at B&H.

From Tamron:

October 22, 2019, Commack, NY - Tamron announces the launch of three prime lenses for Sony E-mount full-frame mirrorless cameras: 20mm F/2.8 Di III OSD M1:2 (Model F050), 24mm F/2.8 Di III OSD M1:2 (Model F051), and 35mm F/2.8 Di III OSD M1:2 (Model F053). The 24mm and 35mm lenses will be available on November 20th and the 20mm will be available in January 2020. All three lenses will be available in the USA for approximately $349.

• 20mm F/2.8 Di III OSD M1:2 (Model F050)
• 24mm F/2.8 Di III OSD M1:2 (Model F051)
• 35mm F/2.8 Di III OSD M1:2 (Model F053)

Having already produced award-winning zoom lenses in this mirrorless category, we turned our attention toward prime lenses.When using a prime lens, the photographer must decide the composition based on their distance from the subject. This puts the joy of capturing the image exactly as envisioned and the pure fun of shooting on a different level. The three new models include a 20mm focal length (Model F050) to fully explore the world of ultra-wide-angles, a 24mm focal length (Model F051) as the perfect general-purpose wide-angle lens, and the versatile 35mm focal length (Model F053) that is ideal for everyday/every subject use. Developed under the concept of "letting as many as possible learn the joy of prime lenses in a more accessible way," each lens strikes a balance between gorgeous image rendering and superior operation. We matched the same filter size (f67mm) for all three prime lenses as well as the two previously launched zooms and achieved our aim of compactness.

Furthermore, the 20mm, 24mm and 35mm lenses are all capable of focusing very close, to an unprecedented in this category magnification ratio of 1:2. Other features include Moisture-Resistant Construction (for outdoor shooting) and a Fluorine Coating on the front element for easy maintenance and fingerprint removal. They also support various camera features offered by certain Sony cameras, such as Fast Hybrid AF and Eye AF, and offer a multitude of advanced functions to ensure a pleasant shooting experience and fantastic results. This series of highly practical lenses lets photographers enjoy the photographic expression of wide-angle lenses, often regarded as the sweet spot for most photographic pursuits, plus unprecedented light weight and full-blown performance.

PRODUCT HIGHLIGHTS

1. Enhanced close-focusing capability expands lens usefulness and versatility
These prime lenses focus very close. The MOD (Minimum Object Distance) for the 20mm, 24mm and 35mm is 4.3, 4.7 and 5.9 inches respectively. Plus, the maximum magnification ratio for all three is 1:2. This remarkable performance allows users to create compositions that emphasize perspective (closer subjects are larger and distant ones are smaller) and that are unique to wide-angle lenses.

Being able to get in close is one of the most desirable specifications for a wide-angle lens. With dramatic closeup shooting performance for full-frame lenses, the series unleashes an unprecedented level of shooting freedom. Plus, by moving close to the subject, stronglyblurred backgrounds are easier to attain.

2. A compact, lightweight 67mm filter diameter system offering excellent portability
Weighing in at 7.8 oz for the 20mm (Model F050), 7.6 oz for the 24mm (Model F051) and 7.4 oz for the 35mm (Model F053), the lenses are exceptionally light, allowing photographers to enjoy shooting comfortably without hesitating about whether to carry the lens. All three lenses combined weigh under 1.5 pounds! Meanwhile other lenses in Tamron's lightweight full-frame mirrorless series such as the 28-75mm F/2.8 (Model A036) standard zoom or 17-28mm F/2.8 (Model A046) ultra-wide-angle zoom make the perfect companions to broaden the range of shooting possibilities.

As testament to their compactness, all three new models feature the same 67mm filter diameter as Tamron's zoom lenses for full-frame mirrorless cameras. This significantly reduces cost and packing space when working with PL, ND and other filters. Even the front lens caps are the same size, eliminating the hassle of sorting caps when switching lenses. These features combine to produce a highly convenient and mobile system that adds more fun to photography.

3. Superb high-resolution performance that matches the latest high-resolution image sensors
The sophisticated optical formula created with the latest lens design technologies boasts exceptionally high rendering performance from edge to edge thanks to the optimal arrangement of LD (Low Dispersion) and GM (glass-molded aspherical) lens elements. Any remaining minor distortions sometimes common in wide-angle lenses are corrected using in-camera functions. Additionally, Tamron's legendary BBAR (Broad-Band Anti-Reflection) Coating effectively reduces ghosting and flare. With excellent resolving power achieved through uncompromising optical performance and camera-based distortion correction, these lenses can be used with complete confidence for a wide range of applications from casual family snaps to serious professional photography.

4. Consistent 64mm (2.5 in) overall length facilitates ease-of-use
All three lenses are the same length: 2.5 in. Achieving excellent balance with Sony E-mount cameras, these compact lenses employ a front element extension system but are designed to maintain the same exterior length during focusing operations. Therefore, there is less chance of an extended front element accidentally coming into contact with a subject during closeup shooting. And optional manual focusing is easier because the focus ring is positioned toward the front of the lens within natural reach of the thumb and index finger.

5. Silent autofocus driven by OSD (Optimized Silent Drive) DC motor
The AF drive system employs an OSD to ensure quiet operation. In comparison to conventional AF types with built-in DC motors, Tamron was able to greatly reduce the drive noise as well as vastly improve AF performance and speed. The lower ambient noise level is sure to be appreciated by video shooters. Overall, this prime lens series provides superlative AF precision for exact focus even when shooting moving subjects, as well as outstanding accuracy and tracking capability. Additionally, this prime series supports various AF features offered by certain Sony cameras, including Fast Hybrid AF, Eye AF, and Direct Manual Focus (DMF) to ensure a pleasant shooting experience.

6. Moisture-Resistant Construction and Fluorine Coating
Environmental seals are located at the lens mount area and other critical locations to prevent infiltration of moisture and/or rain drops and afford Moisture-Resistant Construction. This feature provides an additional layer of protection when shooting outdoors under adverse weather conditions.Also, the front surface of the lens element is coated with a protective fluorine compound that has excellent water- and oil-repellant qualities. The lens surface is easier to wipe clean and is less vulnerable to the damaging effects of dirt, moisture or oily fingerprints, allowing for much easier maintenance. These protective features are keenly important for lenses that allow you to get in close to a subject.

7. Compatible with main camera-specific features and functions
All three of Tamron's new prime lenses are compatible with many of the advanced features that are specific to certain mirrorless cameras. These include the following:

• Fast Hybrid AF
• Eye AF
• Direct Manual Focus (DMF)
• In-camera lens correction (shading, chromatic aberration, distortion)
• Camera-based lens unit firmware updates

B&H carries Tamron lenses.