Tamron News

Tamron as shared the 1st Quarter 2024 Financial Results.

A selection of quotes:

"Sales of Photographic Products is expected to increase by double digits even the sales of Own-Brand products decline slightly from the Aug. 8 forecast due to delay sales recovery in Europe and US, and a slowdown in the Chinese market in the 2nd half of 2024."

"Strong sales of OEM products is expected to exceed the Aug.8 forecast and is planned to increase by 1.4 times YoY."

"Strong sales in both own-brand and OEM products and the favorable foreign exchange effects led to upward revisions of both Sales and Operating Income following 1st and 2nd quarters."

"Before 2023: Approximately 5 new models. New medium-term(2024-2026) management plan policy: 6 to 7 new models a year to 7 new models in the first year(2024) of the plan."

Order the Tamron 90mm F/2.8 Di III Macro VXD Lens at B&H.

From Tamron:

TAMRON Announces New 90mm Macro 90mm F/2.8 Di III MACRO VXD (Model F072) for Sony E-mount and Nikon Z mount full-frame mirrorless

The compact, innovative, high-performance design leverages its renowned 45-year heritage

September 26, 2024, Commack, NY – TAMRON announces the launch of its new 90mm F/2.8 Di III MACRO VXD (Model F072), a mid-telephoto 1:1 macro lens, compatible with Sony E-mount and Nikon Z mount full-frame mirrorless cameras, on October 24, 2024 at $699 USD / $949 CAD.

Celebrating 45 years of TAMRON 90mm macro lenses: The next generation

In 1979, TAMRON introduced its first 90mm macro lens, the SP 90mm F/2.5 (Model 52B), revolutionizing the concept of macro lenses. Known for its stunning bokeh and superb image quality, this lens was initially used mainly for academic purposes, but it soon became popular for various types of photography, including outdoor field work and portraiture. Affectionately nicknamed "Tamukyu," a portmanteau of two Japanese words, it garnered high praise from close-up aficionados, nature photographers and portrait enthusiasts alike.

TAMRON continued to innovate in response to evolving photographic needs, releasing subsequent models such as the SP AF90mm F/2.8 Di MACRO 1:1 (Model 272E) and SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F004). In 2016, TAMRON launched the SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F017), an evolution of the Model F004. The digital-compatible coating technology, combined with its soft, natural bokeh and sharp rendering, continues to be favored by many photographers today.

Now, in celebration of the 45th anniversary of the first generation, TAMRON is releasing a highly anticipated mirrorless version of this iconic lens. This latest iteration combines the traditional, beloved brilliant performance with cutting-edge technology, continuing TAMRON's macro lens legacy. We invite you to explore the new possibilities offered by TAMRON's latest 90mm macro lens.

Product features

1. High optical performance and image reproduction: the legacy grows

TAMRON’s 90mm lenses have long been celebrated for their high resolution and beautiful bokeh. The new 90mm F2.8 MACRO lens, designed for mirrorless cameras, reinforces this legacy via a rigorous optical simulation process. This lens offers unparalleled resolution performance from the center to the edges, and delivers soft, blurred bokeh and a three-dimensional effect that highlights the subject. The optical construction features 15 elements in 12 groups, including four special glass LD (Low Dispersion) lens elements that effectively suppress the tendency of light ray divergence and provide excellent correction for both spherical and chromatic aberration. The BBAR-G2 (Broad-Band Anti-Reflection Generation 2) Coating significantly minimizes ghosting and flare, ensuring that even in backlit conditions, the finest details of the subject are captured with clarity and precision. This exceptional optical performance enables photographers to explore unique photographic expressions in many photographic genres, including macro, portrait, tabletop, long-distance photography, and various other types.

Additionally, you can also enjoy the outstanding macro performance of this lens and beautiful images with APS-C format cameras. The equivalent focal length is approximately 135mm while the minimum aperture remains F2.8.

2. Outstanding flat-field performance

TAMRON's new 90mm F2.8 MACRO is highly corrected for superior flat-field resolution that will be best for subjects such as documents, currency, artwork and product packaging. This quality is especially important when shooting close-up images where depth of field is too shallow to neutralize the loss of sharpness that could otherwise occur at the extreme edges of a flat subject. Because it's highly corrected, this lens provides edge to edge sharpness, uniform illumination across the frame and minimal distortion.

3. TAMRON's first 12-blade circular aperture for stunning circular bokeh and starburst effects

The 90mm F2.8 MACRO introduces TAMRON’s first 12-blade circular aperture, setting a new standard for beautiful circular bokeh expression. Especially in the macro range, with a maximum magnification in between 1:1 to 1:4, this specialized diaphragm ensures that the bokeh remains perfectly circular when the aperture is wide open. The lens also suppresses vignetting in the four corners of the image. Composed entirely of spherical elements, the new 90mm F2.8 MACRO allows you to enjoy exquisite circular bokeh.

In addition, the 12-blade design produces 12 rays for exquisite starburst effects when the aperture is stopped down, making it ideal for capturing dramatic images of scenes that include point-sources of light, such as birthday cake candles and evening cityscapes.

4. Compact size, just 5” (126.5mm) in length

The 90mm F2.8 MACRO is a medium telephoto macro lens with a maximum aperture of F2.8 and a length of 5” (126.5mm). With a maximum diameter of only 79.2mm, the lens fits comfortably in the palm of the hand and is easy to hold, making it compact enough to go out with this macro lens everywhere. It's also light in weight at 22.2oz (630g), making it more pleasant to carry for long periods of time.

5. New hood design with sliding window for easy filter rotation

The 90mm F2.8 MACRO is supplied with a new structural lens hood that has a sliding window designed for easy filter operation. Filters such as PL, ND, and cross screen filters require rotation to adjust their effects, often requiring the removal of the hood. To solve this inconvenience, the new design allows photographers to easily rotate the filter through the sliding window. This enables seamless adjustment without disrupting the shooting flow, ensuring precise control over shooting conditions and maintaining the rhythm of normal camera operation.

6. Proprietary software tool TAMRON Lens UtilityTM for lens function customization and firmware updates

7. High-speed and high-precision AF with superb subject tracking performance

8. High convenience and operability

- 67mm filter size, same as most other TAMRON lenses for mirrorless cameras
- Focus Set Button for assigning camera function and TAMRON Lens Utility function
- Focus limiter switch for faster focusing during AF shooting and quick refocusing on subjects
- Precise torque for accurate MF operation
- Enhanced overall lens design for user-friendly operation

9. Protective features (Moisture-Resistant Construction and Fluorine Coating)

SPECIFICATIONS

Model: F072
Focal Length: 90mm
Maximum Aperture: F2.8
Angle of View (diagonal): 27°2' (for full-frame mirrorless format)
Optical Construction: 15 elements in 12 groups
Minimum Object Distance: 9.1“ / 0.23m
Maximum Magnification Ratio: 1:1
Filter Size: Ø67mm
Maximum Diameter: Ø79.2mm
Length*: 5” (126.5mm) for Sony / 5.1” (128.5mm) for Nikon
Weight: 22.2oz (630g) for Sony / 22.6oz (640g) for Nikon
Aperture Blades**: 12 (circular diaphragm)
Minimum Aperture: F16
Standard Accessories: Round-shaped hood with filter effect control window, Front and Rear caps
Mount: Sony E-mount, Nikon Z mount

* Length is the distance from the front end of the lens to the lens mount face.
** The circular diaphragm stays almost perfectly circular up to two stops down from maximum aperture.
Specifications, appearance, functionality, etc. are subject to change without prior notice.

This product is developed, manufactured, and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.
This product is developed, manufactured, and sold under the license agreement with Nikon Corporation.

Tamron as shared the 1st Quarter 2024 Financial Results.

A selection of quotes:

"The interchangeable lens camera market grew by approximately 10% in both volume and value, driven by strong performance in mirrorless cameras."

"The interchangeable lenses market grew by approximately 10% in volume basis and approximately 25% in value basis."

"Net Sales and Operating Income showed double-digit or higher increase in all segments."

"Net Sales significantly increased by approximately 1.4 times and Operating Income significantly increased by approximately 1.7 times YoY."

"Achieved record high Net Sales and Operating Income for the 1st half of the year."

1H: "Sales of mainstay Photographic Products Segment increased by approximately 1.4 times"

"Own-Brand products sales are expected to increase by double digits due to new model launches and sales recovery in Europe and US markets."

"OEM products sales in the 1st half far exceeded the plan, leading to revised sales forecast decrease in the 2nd half compared to the 1st half. However, the initial sales forecast in the 2nd half, which are planned to decrease YoY revised upward to double-digit growth."

"The initial forecast for single-digit increase in Sales and Operating Income has been revised doble-digit increase by maintaining a high profitability due to higher gross profit from higher sales and favorable foreign exchange efforts."

Tamron now plans to introduce 7 new lens models in 2024, up from 6 in the original plan, and up from 5 in 2022 and 2023.

Exciting news from Tamron Americas:

TAMRON announces a unique tele lens that zooms from 50mm

A class-leading lightweight 6x telephoto zoom lens

50-300mm F/4.5-6.3 Di III VC VXD (Model A069)

Commack, NY – Tamron announces the launch of the 50-300mm F/4.5-6.3 Di III VC VXD (Model A069), a unique 6x telephoto zoom lens, starting at 50mm on the wide end for added versatility, for Sony E-mount full-frame mirrorless cameras on June 27, 2024, at $799 USD / $1099 CAD.

TAMRON's new 50-300mm F4.5-6.3 VC zoom provides a wide 50mm starting option in response to user feedback that “the angle of view is somewhat lacking at the wide end" when using a 70-300mm zoom. Although it extends to 300mm at the telephoto end, the 50-300mm F4.5-6.3 VC features an extremely compact size with a length of just 5.9" (150mm) and a class-leading light weight of 23.5 z (665g). In addition, the expert arrangement of special lens elements effectively controls aberrations and produces high image quality throughout the entire 50-300mm zoom range. The lens is equipped with the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism that delivers excellent quietness and agile autofocus performance, while the VC (Vibration Compensation) image stabilization mechanism provides powerful support for every aspect of shooting. At the 50mm wide end, the lens attains an MOD (Minimum Object Distance) of 8.7" (0.22m) for a remarkable maximum magnification ratio of 1:2. This provides excellent close-range shooting performance that allows users to fully enjoy the world of half-macro shooting. The 67mm filter size is common to many TAMRON lenses for mirrorless cameras for greater enjoyment and convenience when carrying multiple lenses — or even just one during everyday excursions. The 50-300mm F4.5-6.3 VC is packed with features that support an enriched shooting experience, such as Moisture-Resistant Construction, Fluorine Coating, and the connector port for the dedicated TAMRON Lens UtilityTM software developed in-house by TAMRON. Turn ordinary, everyday events into memorable shots. This Ultra Multi-Focal Length zoom lens empowers users to enjoy serious photography in a user-friendly package and expands the potential for creative expression.

Product features

1. Unique telephoto lens with 50mm at the wide end

The 50-300mm F4.5-6.3 VC surpasses the conventional wisdom of 300mm-class telephoto zoom lenses in the 70-300mm focal range by expanding the wide end to 50mm. Catering to this focal length expansion at the wide end instantly opens greater possibilities of photographic expression for users needing a wider focal length. Unlike the conventional 70-300mm lens, this lens starts at 50mm at the wide end and is equipped with the VC mechanism, obtains a truly high image quality within its class and maintains the widely appreciated compactness of earlier products achieving a class-leading compact size with a length of just 5.9" (150mm) and weight of 23.5 oz (665g). The compact size also produces outstanding balance when paired with an APS-C camera , providing exceptional mobility that allows the user to concentrate on shooting.

2. Uncompromised optical performance throughout the entire 50-300mm zoom range

The optical construction of the 50-300mm F4.5-6.3 VC includes 19 elements in 14 groups and is optimized for high image quality across the entire zoom range. The generous and expert arrangement of special lens elements, including two XLD (eXtra Low Dispersion) and two LD (Low Dispersion) lens elements, efficiently controls chromatic and other aberrations. TAMRON's BBAR-G2 (Broad-Band Anti-Reflection Generation 2) Coating has been applied to suppress ghosting and flare, allowing the capture of fine details even in backlit situations. The combination delivers stunning clarity and contrast. Creative expression comes to life with uncompromising high resolution from the center to the corner of every image, while beautifully soft bokeh isolates the subject from the background for a greater dramatic effect.

3. High-speed and high-precision AF with superb subject-tracking performance

The autofocus drive is equipped with TAMRON's VXD linear motor focus mechanism. Users can easily lock in accurate focus from the MOD to infinity thanks to the high-speed and high precision autofocus system. Additionally, focus tracking is extremely precise, allowing users to accurately capture sudden subject movements. The linear motor also suppresses drive noise and vibrations during focusing, making it ideal shooting for both still photos and video in environments that demand quietness.

4. Amazing half-macro shooting with an MOD of 0.22m (8.7") at the 50mm wide end and a magnification ratio of 1:2

TAMRON's 50-300mm F4.5-6.3 VC is capable of excellent close-range shooting performance. The MOD is 8.7" (0.22m) and the maximum magnification ratio is 1:2 at the 50mm wide end, meaning users can get exceptionally close to a subject to enjoy half-macro shooting. Even at the 300mm wide end, this new zoom attains an MOD of 35.4" (0.9m) with a maximum magnification ratio of 1:3.1. The extraordinary level of versatility lets users highlight the charm of subjects and capture unique compositions only possible with this lens.

5. Equipped with TAMRON’s proprietary VC mechanism

The multitalented new 50-300mm F4.5-6.3 VC is equipped with TAMRON’s proprietary VC mechanism. This effectively suppresses camera shake that tends to occur when shooting in the telephoto range, when capturing moving objects, or during close focusing, enabling stable results overall. When shooting with an APS-C camera, the full-frame equivalent focal length ranges from 75 to 450mm, and the VC mechanism is especially useful when shooting at the telephoto end. The VC also reduces the degradation of picture quality when shooting in conditions prone to camera shake, such as dimly lit interiors or low-light landscapes. Moreover, at focal lengths up to 100mm, AI (Artificial Intelligence) technologies provide additional compensation with videography in mind.

6. Proprietary software tool TAMRON Lens Utility for lens function customization and firmware updates

7. High convenience and operability

• 67mm filter size, same as most other TAMRON lenses for mirrorless cameras
• Focus Set Button for assigning camera function and TAMRON Lens Utility function
• Enhanced overall lens design for user-friendly operation
• Zoom Lock mechanism

8. Protective features (Moisture-Resistant Construction and Fluorine Coating)

9. Compatible with many camera-onboard features and functions, including Fast Hybrid AF and Eye AF

SPECIFICATIONS

Model: A069
Focal Length: 50-300mm
Maximum Aperture: F4.5-6.3
Angle of View (diagonal): 46°48'-8°15' (for full-frame mirrorless format)
Optical Construction: 19 elements in 14 groups
Minimum Object Distance: 8.7"/ 0.22m (WIDE), 35.4"/ 0.9m (TELE)
Maximum Magnification Ratio: 1:2 (WIDE) / 1:3.1 (TELE)
Filter Size: Ø67mm
Maximum Diameter: Ø78mm
Length : 5.9" (150mm)
Weight: 23.5oz (665g)
Aperture Blades : 9 (circular diaphragm)
Minimum Aperture: F22-32
Standard Accessories: Flower-shaped hood, Front cap, Rear cap
Mount: Sony E-mount

Specifications, appearance, functionality, etc. are subject to change without prior notice.

This product is developed, manufactured, and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.

Orders

Order the Tamron 50-300mm F/4.5-6.3 Di III VC VXD Lens at: B&H | Adorama | WEX

From Tamron Americas:

TAMRON Announces Update of TAMRON Lens Utility™ and TAMRON Lens Utility Mobile™

The lens customization software expands the possibilities of still photography and video shooting.

May 30, 2024, Commack, NY – TAMRON Americas, a leading provider of high-quality lenses, announces updates of the TAMRON Lens Utility, dedicated computer software, and the TAMRON Lens Utility Mobile, dedicated application for Android¹ OS compatible smartphones and tablets. This update will provide additional functionality for greater convenience in the field and expands the possibilities of still and video photography. The software versions will change from the currently released Ver.2.0 to Ver.3.0, and the updated version will be available for download on May 30, 2024.

TAMRON Lens Utility and TAMRON Lens Utility Mobile Ver.3.0 overviews

October 2021 marked the release of TAMRON Lens Utility, a dedicated computer software that allows users to customize the functions of various TAMRON lenses according to their photographic and video shooting styles. In November 2022, we released TAMRON Lens Utility Mobile for Android OS, as we received many requests for the ability to customize lens functions in the field. In pursuit of even greater convenience, TAMRON has upgraded existing functions, added new functions for both the computer and mobile software, and added a new function exclusively for TAMRON Lens Utility Mobile. We plan to further expand and enhance functions to make video production more friendly to our customers.

Additional features with the Ver.3.0 update:

• Delay Time Start (upgrade to an existing feature)
This feature delays activation of a focus shift after the Focus Set Button has been pressed to activate. This is used to avoid shaking or button noises to be recorded when the Focus Set Button is pressed, and action starts.
* In addition to the Focus Set Button on the lens, this can also be used with the Remote Set Button with the TAMRON Lens Utility Mobile.

• Focus Stopper (new feature)
This feature fixes the focus range when manual focus is operated during video shooting. This will prevent the user from passing over the focal point.
* The stopper will automatically be released when switching to AF mode.
* In addition to the Focus Set Button on the lens, this feature could also be controlled from the Remote Set Button featured in the TAMRON Lens Utility Mobile.

• Astro Focus Lock (Astro FC-L) (new feature)
This feature fixes the focus on stars, which is useful for astrophotography. The focus is shifted to infinity and operation of the focus ring will be disabled (locked). Locking the focus ring prevents the focus from slipping through inadvertent operation.
* In addition to the Focus Set Button on the lens, this can also be used with the Remote Set Button with the TAMRON Lens Utility Mobile.

• Digital Follow Focus (DFF) (new dedicated feature only for TAMRON Lens Utility Mobile)
This feature allows you to fix a focus range between two points and perform focus operations from your smartphone screen, just like follow focus techniques. The direction of rotation of the aperture and focus rings, units indicated, and EV steps can also be changed.
*Aperture ring control and EV step configuration is not supported on Nikon Z mount lenses.

To learn more, please check the page introducing features of the TAMRON Lens Utility: https://www.tamron.com/global/consumer/soft/lensutility.html

1 Android is a trademark of Google LLC. Only compatible with Android devices fitted with USB Type-C ports.

* To use TAMRON Lens Utility Mobile, you will need to update the firmware of a compatible lens. To perform lens firmware updates, please use the TAMRON Lens Utility for computers.

* When using the mobile version, the dedicated TAMRON Connection Cable (USB Type-C to Type-C/ Model CC-350) is required.

* Information on lens firmware updates is posted to the support page: https://www.tamron.com/global/consumer/support/ as needed.

In addition, check a compatible lens list from the following link: https://www.tamron.com/jp/consumer/support/help/lensutility/en/compatible_lenses/

Minimally, the following Tamron lenses have firmware updates available:

20-40mm f/2.8 Di III VXD
28-75mm f/2.8 Di III VXD G2
35-150mm f/2-2.8 Di III VXD
50-400mm f/4.5-6.3 Di III VC VXD

Tamron as shared the 1st Quarter 2024 Financial Results.

"In the interchangeable lens camera market, although DSLR cameras were weak, mirrorless cameras performed well, resulting in an overall double-digit increase on a volume and value basis."

"Interchangeable lenses market showed double-digit growth on both volume and value basis, reflecting the strong performance of the camera market."

"Sales of Own-Brand products increased by double digits, even excluding favorable foreign exchange effects, due to the impact of the launch of a new models last year and continued strong performance in the domestic and Chinese markets."

"Sales of OEM products more than doubled due to strong performance from the second half of the previous fiscal year."

Tamron now plans to introduce 7 new lens models in 2024, up from 6 in the original plan, and up from 5 in 2022 and 2023.

Tamron's FY2023 Financial Results: "Achieved a new record of operating income".

"Our main photographic products business achieved high growth with a substantial improvement in profitability."

Tamron plans to introduce 6 new lens models in 2024, up from 5 in 2022 and 2023.

Formerly a development announcement, the Tamron 17-50mm f/4 Di III VXD Lens for Sony E is now formally announced by Tamron Americas and available for preorder:

TAMRON announces world’s first¹ 17-50mm wide-angle zoom lens for full-frame mirrorless cameras

Zooming from 17mm ultra wide-angle to 50mm standard, unique lens offers maximum versatility for still and video creators

September 20, 2023, Commack, NY – Tamron announces the launch of the 17-50mm F/4 Di III VXD (Model A068), a wide-angle zoom lens for Sony E-mount full-frame mirrorless cameras. The lens will be available on October 19, 2023, at $699 USD / $949 CAD.

This groundbreaking lens zooms from 17mm ultra wide-angle to 50mm standard, the world’s first¹ with such a dynamic zoom range for full-frame mirrorless cameras. TAMRON’s new 17-50mm F4 for Sony mirrorless cameras is a wide-angle zoom with a constant F4 aperture covering ultra wide-angle to standard focal lengths, a zoom range ideal for both still photography and video recording. This lens achieves excellent optical performance across the entire zoom range, with crispness from edge-to-edge. The lens also incorporates VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism with superior quietness and agile performance and achieves high-speed and high-precision autofocus. Additionally, the physical length of the lens does not change while zooming. It’s the perfect lens for taking still photos and is also ideal for video shooting, in part since it’s easy to balance even when fitted to a gimbal stabilizer or other equipment. The excellent close-range shooting performance provides an MOD (Minimum Object Distance) of 0.19m (7.5in) at the wide end and 0.3m (11.8in) at the tele end. This lets users get closer to the subject to capture one-of-a-kind photos in a broad range of situations. The ideal “walk around” lens, the new 17-50mm F4 zoom offers great portability and convenience and makes it possible to shoot a variety of content, both still images and video, from sweeping landscapes to snapshots, all without switching lenses.

¹ Among the zoom lenses for full-frame Sony E-mount mirrorless cameras (As of July 2023 — TAMRON)

PRODUCT HIGHLIGHTS 1. Zoom lens that covers ultra wide-angle to standard focal length at constant F4 aperture

No need to switch lenses— users can zoom from ultra wide-angle 17mm for dynamic expressions to snapshot photography at the 50mm standard focal length end, an angle of view close to that of human vision. What’s more, the wide-open aperture of F4 is consistent across the entire zoom range and thereby maintains constant exposure when zoomed in or out. Whether shooting still images or video, the new 17-50mm F4 has you covered.

2. High optical performance and image quality throughout the entire zoom range

With the expert arrangement of 15 lens elements in 13 groups, including three LD (Low Dispersion), a GM (Glass Molded Aspherical), and two hybrid aspherical lens elements. the new 17-50mm lens efficiently suppresses chromatic and other optical aberrations, ensuring clear capture of fine details from edge-to-edge in all images. The lens also delivers outstanding bokeh at the F4 wide open aperture, creating appealing shots in which subjects such as trees and flowers that color the seasons pop out against the background in natural landscape photography.

3. Compact for easy handling with internal zoom for superlative balance

The 17-50mm F4 weighs just 460g (16.2oz) and is only 114.4mm (4.5in) long, a form factor that is well-balanced on a Sony mirrorless camera body. The lens employs an internal zoom mechanism that keeps the lens barrel at its fixed length, so it’s easy to balance when framing still or video shots or when paired with a video rig or gimbal stabilizer. Additionally, the new zoom features Moisture-Resistant Construction and Fluorine Coating. The easy handling provided by its compact size makes it a great choice for active scenarios such as mountain climbing or other outdoor activities.

4. Fast and accurate AF for still and video shooting

The 17-50mm F4’s AF drive uses VXD linear motor focus mechanism to achieve class-leading high-speed and high-precision auto-focusing. With fast and accurate focusing of moving objects, plus excellent subject-tracking performance, users can readily shift into a fast-paced shooting rhythm. Thanks to the quiet operation during AF, the lens is superb when shooting still images or video for low noise shooting in silent settings.

5. Outstanding close-range shooting performance expands versatility

The MOD of the 17-50mm F4 are 0.19m (7.5in) at the wide end and 0.30m (11.8in) at the standard 50mm end. The working distance at 17mm is only about 5.7cm (2.3in), closer even than most non-zoom lenses. Users can freely get close to the subject and can enlarge the foreground against a blurred background, or comfortably focus without needing to change their shooting position even in places with limited space.

6. Additional features for greater convenience

7. Proprietary software tool TAMRON Lens UtilityTM expands the possibilities of still imaging and video capture

8. User-friendly features (Moisture-Resistant Construction and Fluorine Coating)

9. 67mm filter size, same as most other TAMRON lenses for mirrorless cameras

* Length is the distance from the front end of the lens to the lens mount face.

** The circular diaphragm stays almost perfectly circular up to two stops down from maximum aperture.

*Specifications, appearance, functionality, etc. are subject to change without prior notice.

This product is developed, manufactured, and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.

Orders

Order the Tamron 17-50mm F/4 Di III VXD Lens at B&H

From Tamron Americas:

TAMRON announces 2nd-generation 70-180mm F2.8 zoom with Vibration Compensation and TAMRON Lens Utility™ compatibility

Class-leading compact and lightweight¹ telephoto zoom for Sony E-mount full-frame mirrorless

September 13, 2023, Commack, NY – Tamron announces the launch of the 70-180mm F/2.8 Di III VC VXD G2 (Model A065), a fast-aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras on October 12, 2023, at $1299 USD / $1699 CAD.

The 70-180mm F2.8 G2 marks the further evolution of the 1st-generation model that earned high acclaim in the marketplace and incorporates several enhancements. Leading the list of improvements of the new G2 lens is the incorporation of TAMRON’s proprietary VC (Vibration Compensation) mechanism. The lens maintains the maneuverability of class-leading compact size and weight¹ while enabling shooting with greater stability.

The optical design has been revamped from the 1st-generation 70-180mm F2.8 and achieves uncompromising high image quality across the entire zoom range. TAMRON also shortened the MOD (Minimum Object Distance) at the wide end to 0.3m (11.8in) compared to the 1st-generation 0.85m (33.5in), enabling users to enjoy unique photographic expressions distinctive to the lens. Additionally, the new 70-180mm F2.8 G2 zoom features TAMRON’s renowned VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism enabling high-speed, high-precision auto-focusing that performs well whether shooting stills or video. The new 70-180mm F2.8 G2 zoom also supports the dedicated TAMRON Lens Utility™ and TAMRON Lens Utility Mobile™ apps that were developed in-house by TAMRON. The software can be used to customize functions based on various shooting styles for still photography and video. The new lens design improves operability and provides scratch resistance. This single lens combines profound maneuverability and practicality that is worthy of the 2nd-generation G2 badge and will deliver shooting experiences that make a fast-aperture telephoto zoom lens even more enjoyable.

¹ Among full-frame compatible fast-aperture F2.8 telephoto zoom lenses equipped with Vibration Compensation (As of August 2023: TAMRON)

Product features:

1. Even with VC image stabilization, the lens is just 156.5mm (6.2in) long and weighs only 855g (30.2oz)

As with the 1st-generation, the new 70-180mm F2.8 G2 embodies the aggressive pursuit of compact size and reduced weight. TAMRON achieved a class-leading compact size and lightweight design while still providing a constant F2.8 aperture, 180mm telephoto reach and VC. The filter size is f67mm, maximum diameter is f83mm and the length at the 70mm focal length is 156.5mm (6.2in). The total weight is just 855g (30.2oz). The new 70-180mm F2.8 G2 zoom offers outstanding maneuverability and is well-balanced on a camera body. Add it all together and you have a zoom lens that puts the enjoyment of handheld fast-aperture telephoto zoom shooting within easy reach.

2. Revamped optical design delivers truly superb performance at all focal lengths

The optical construction of the new 70-180mm F2.8 G2 zoom comprises 20 elements in 15 groups. The design has been completely reworked and features a generous and effective arrangement of special lens elements, including one XLD (eXtra Low Dispersion), one hybrid aspherical lens element, three LD (Low Dispersion) and two GM (Glass Molded aspherical) lens elements. These combine to efficiently control chromatic aberration and other artifacts and deliver high resolution without compromise throughout the entire zoom range. BBAR-G2 (Broad-Band Anti-Reflection Generation 2) Coating is used to suppress ghosting and flare, ensuring that fine subject detail is captured even in backlit situations, and delivering stunning clarity and contrast. Another feature everyone enjoys is the beautiful, soft bokeh that only the fast F2.8 aperture can provide.

3. VXD provides high-speed and high-precision AF with vastly improved subject tracking

The new 70-180mm F2.8 G2 zoom is equipped with a VXD linear motor focus mechanism that was first used in the 1st-generation model. Tracking performance when following moving subjects such as sports action and vehicles has received a further boost while maintaining TAMRON’s highest-ever level of high-speed, high-precision autofocus. The enhanced performance ensures users won’t miss decisive moments whether shooting stills or video. The linear motor also suppresses vibrations and noise during AF more effectively than conventional drive systems, making it ideal for shooting both still photos and video in environments that demand quietness.

4. Equipped with TAMRON’s proprietary VC mechanism

The new 70-180mm F2.8 G2 zoom is equipped with TAMRON’s proprietary VC mechanism. VC effectively suppresses camera shake that tends to occur when shooting at the telephoto end, when panning to capture moving objects, or during close-focusing, thereby enabling stable handheld shooting. It also suppresses camera shake that often occurs when shooting handheld under low-light conditions such as dimly lit interiors and night landscapes, vastly expanding the freedom of shooting without a tripod. Moreover, at focal lengths up to 100mm, artificial intelligence (AI) technology provides vibration compensation with videography in mind.

5. Close MOD of 0.3m (11.8in) at 70mm and 0.85m (33.5in) at 180mm

By optimizing the optical design, TAMRON has reduced the MOD from the 0.85m (33.5in) in the 1st-generation, to 0.3m (11.8in) in the new model. Users can now get a step closer to subjects and make the most of shooting with beautifully soft bokeh effects. In addition, with an outstanding maximum magnification ratio of 1:2.6, users can enjoy distinctive and powerful composition unique to the lens.

6. Proprietary software tool TAMRON Lens Utility for lens function customization

7. Additional features for greater convenience

8. User-friendly features (Moisture-Resistant Construction and Fluorine Coating)

9. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF

10. 67mm filter size, same as most other TAMRON lenses for mirrorless cameras

Orders

Support this site by ordering the Tamron 70-180mm F2.8 Di III VC VXD G2 Lens from B&H.

* Length is the distance from the front end of the lens to the lens mount face.

** The circular diaphragm stays almost perfectly circular up to two stops down from maximum aperture.

Specifications, appearance, functionality, etc. are subject to change without prior notice.

This product is developed, manufactured, and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.

From Tamron Americas:

TAMRON announces development of world’s first¹ 17-50mm wide-angle zoom lens for full-frame mirrorless cameras

Zooming from 17mm ultra wide-angle to 50mm standard, unique lens offers maximum versatility for still and video creators

August 23, 2023, Commack, NY – Tamron announces the development of the 17-50mm F/4 Di III VXD (Model A068), a wide-angle zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is expected to be available this Fall.

This groundbreaking lens zooms from 17mm ultra wide-angle to 50mm standard, the world’s first with such a dynamic zoom range for full-frame mirrorless cameras. TAMRON’s new 17-50mm F4 for Sony mirrorless cameras is a wide-angle zoom with a constant F4 aperture covering ultra wide-angle to standard focal lengths, a zoom range ideal for both still photography and video recording. This lens achieves excellent optical performance across the entire zoom range, with crispness from edge-to-edge. The lens also incorporates VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism with superior quietness and agile performance and achieves high-speed and high-precision autofocus. Additionally, the physical length of the lens does not change while zooming. It’s the perfect lens for taking still photos and is also ideal for video shooting, in part since it’s easy to balance even when fitted to a gimbal stabilizer or other equipment. The excellent close-range shooting performance provides an MOD (Minimum Object Distance) of 0.19m (7.5in) at the wide end and 0.3m (11.8in) at the tele end. This lets users get closer to the subject to capture one-of-a-kind photos in a broad range of situations. The ideal “walk around” lens, the new 17-50mm F4 zoom offers great portability and convenience and makes it possible to shoot a variety of content, both still images and video, from sweeping landscapes to snapshots, all without switching lenses.

PRODUCT HIGHLIGHTS

1. Zoom lens that covers ultra wide-angle to standard focal length at constant F4 aperture
2. High optical performance and image quality throughout the entire zoom range
3. Compact for easy handling with internal zoom for superlative balance
4. Fast and accurate AF for still and video shooting
5. Outstanding close-range shooting performance expands versatility
6. Additional features for greater convenience
7. Proprietary software tool TAMRON Lens Utility^TM expands the possibilities of still imaging and video capture
8. User-friendly features (Moisture-Resistant Construction and Fluorine Coating)
9. 67mm filter size, same as most other TAMRON lenses for mirrorless cameras

¹ Among the zoom lenses for full-frame Sony E-mount mirrorless cameras (As of July 2023 — TAMRON)

*Specifications, appearance, functionality, etc. are subject to change without prior notice.

The 35-150mm f/2-2.8 Di III VXD is the next Tamron lens to hit the streets in the Nikon Z mount. Preorder this lens at B&H or Adorama.

Learn more: Tamron 35-150mm f/2-2.8 Di III VXD Lens Review

Tamron has posted 2nd Quarter FY2023 Financial Results.

Page 3 provides a quick-read summary.

"Operating income, ordinary income, and net income in the 1st Half reached our historic high for two consecutive years."

From Tamron Americas:

TAMRON announces development of second-generation 70-180mm F2.8 zoom with Vibration Compensation and TAMRON Lens Utility™ compatibility

Class-leading compact and lightweight telephoto zoom for Sony E-mount full-frame mirrorless

August 8, 2023, Commack, New York – Tamron announces the development of the 70-180mm F/2.8 Di III VC VXD G2 (Model A065), a fast-aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is expected to be available in the Fall 2023.

The 70-180mm F2.8 G2 marks the further evolution of the first-generation model that earned high acclaim in the marketplace and incorporates several enhancements. Leading the list of improvements of the new G2 lens is the incorporation of TAMRON’s proprietary VC (Vibration Compensation) mechanism. The lens maintains the maneuverability of class-leading compact size and weight* while enabling shooting with greater stability.

*Among full-frame compatible fast-aperture F2.8 telephoto zoom lenses equipped with Vibration Compensation. (As of July 2023 — TAMRON)

The optical design has been revamped from the first-generation 70-180mm F2.8 and achieves uncompromising high image quality across the entire zoom range. TAMRON also shortened the MOD (Minimum Object Distance) at the wide end to 0.3m (11.8in) compared to the first-generation 0.85m (33.5in), enabling users to enjoy unique photographic expressions distinctive to the lens. Additionally, the new 70-180mm F2.8 G2 zoom features TAMRON’s renowned VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism enabling high-speed, high-precision auto-focusing that performs well whether shooting stills or video.

The new 70-180mm F2.8 G2 zoom also supports the dedicated TAMRON Lens Utility™ and TAMRON Lens Utility Mobile™ apps that were developed in-house by TAMRON. The software can be used to customize functions based on various shooting styles for still photography and video. The new lens design improves operability and provides scratch resistance. This single lens combines profound maneuverability and practicality that is worthy of the second-generation G2 badge and will deliver shooting experiences that make a fast-aperture telephoto zoom lens even more enjoyable.

PRODUCT HIGHLIGHTS

1. Even with VC image stabilization, the lens is just 6.2” (156.5mm) long and weighs only 30.2 o.z (855g)
2. Revamped optical design delivers truly superb performance at all focal lengths
3. VXD provides high-speed and high-precision AF with vastly improved subject tracking
4. Equipped with TAMRON’s proprietary VC mechanism
5. Achieves MOD of 11.8” (0.3m) at 70mm and 33.5” (0.85m) at 180mm
6. Proprietary software tool TAMRON Lens Utility for lens function customization
7. Additional features for greater convenience
8. User-friendly features (Moisture-Resistant Construction and Fluorine Coating)
9. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF
10. Ø67mm filter size, same as most other TAMRON lenses for mirrorless cameras

Specifications, appearance, functionality, etc. are subject to change without prior notice.

Tamron's FY2022 Financial Results are showing positive trending, including an increased forecast.

Also shared was "Tamron will continue to launch about 5 models a year in 2023."

From Tamron Americas:

Tamron Announces Distribution Change for Canada:

Tamron Americas Now Serving Canadian Retailers and Consumers Directly

January 3, 2023, Commack, NY – Tamron Americas (formerly Tamron USA), based in Commack, NY, announces it is responsible for direct sales, marketing, and repair service for the Canadian market effective January 1, 2023. Tamron Americas (“Tamron” hereafter) is the direct subsidiary of Tamron Co., Ltd., and is now handling Tamron Photo Lens and Industrial Optics business for all North and South America. The move will allow pricing parity of Tamron products and Instant Savings for Canadian and U.S. customers (when converted to Canadian dollars) and many other benefits. Customers will enjoy their same retailer network throughout the Canadian provinces and can locate their local retailer here.

Canadians will also benefit from robust marketing throughout Canada that will include sales and educational events. Tamron will bring educational events to authorized retailers in the form of in-person workshops and seminars with Tamron’s top-notch team of professional photographers and technical representatives. Events are listed on the Tamron Americas website here.

Instant Savings on select Tamron lenses is available when purchased through an authorized Tamron Americas Canada dealer. Current Instant Savings are published on the Tamron Americas website here.

Tamron’s 6-year limited warranty will be available for all new purchases made in Canada from an authorized retailer starting January 1, 2023. Repair service for Canadian customers will be handled through Tamron’s authorized repair service center in Toronto. Users in need of repair can contact Tamron Americas at 1-800-827-8880 or email Customer Service at custserv@tamron.com for repair request information. Those Tamron owners with products purchased prior to this date will maintain their existing warranty. See website for details here.

Tamron publishes Tamron Magazine three times per year, and the digital version of the magazine will be available in English, French and Spanish. The current issue 14 is available in French now here. Photographers can also enjoy their choice of four eNewsletter subscriptions available in English, French and Spanish, starting in February 2023. Photo enthusiasts and pros can subscribe to the eNewsletters subscriptions—General (New Product, Promos, and News); Everything Travel and Landscape Photography; Portrait, Sports and Event Photography; and World of Close-Up and Art Photography—here. On Tamron’s website, information found at each lens product page will be available in English, French and Spanish. In addition, Tamron’s social media channels (Facebook, Instagram, Twitter, YouTube) will incorporate informational and inspirational content for Canadian and American customers.

Canadian customers will register their Tamron lenses purchased on or after January 1, 2023, at the Tamron Americas website here. Qualifying Canadian customers will be admitted to the Tamron VIP Club in 2024. Find details for the VIP Club here.

Support this site by getting your Tamron Lens at B&H.

From Tamron Japan (translated):

[Update] Firmware update for 18-400mm F/3.5-6.3 Di II VC HLD (Model B028) for Canon

Thank you for your continued patronage of Tamron products.

On our website dated October 25, 2022, when using our lens 18-400mm F/3.5-6.3 Di II VC HLD (Model B028) with Canon EOS R7 / EOS R10 via an EF-EOS R adapter, we posted a notice that the problem occurred, but we would like to inform you that it has been improved by updating the firmware.

Points to be improved

A phenomenon in which AF may not operate properly when the shutter button is half-pressed, depending on the timing of the camera's power ON/OFF.

How to update

It is possible to update with the TAP-in Console (sold separately). If you do not have a TAP-in Console, we will update the firmware (free of charge).

Click here for details >>>

Learn more: Tamron 18-400mm f/3.5-6.3 Di II VC HLD Lens Review

Get the Tamron 18-400mm f/3.5-6.3 Di II VC HLD Lens at B&H.

From Tamron Japan (translated):

Notice regarding the use of the 18-400mm F/3.5-6.3 Di II VC HLD (Model B028)

Thank you for your continued patronage of Tamron products.

We announce that when using our 18-400mm F/3.5-6.3 Di II VC HLD (Model B028) interchangeable lens for single-lens reflex cameras with Canon EOS R7 / EOS R10 via an EF-EOS R adapter, the following problems occurred. We have confirmed that this phenomenon occurs, so please let us know.

phenomenon

AF may not work properly when the shutter button is half-pressed, depending on the timing of the camera power ON/OFF.

Restoration method when trouble occurs

Remove and attach the lens, then turn the camera off and on again.

We plan to address this issue with a firmware update at a later date.

From Tamron:

Launch Announcement

TAMRON Announces Category-Disrupting, Fast-Aperture Standard Zoom 20-40mm F/2.8 Di III VXD (Model A062)

New lens is smallest and lightest in its class* and opens new video opportunities

September 28, 2022, Commack, NY - Tamron announces the launch of the 20-40mm F/2.8 Di III VXD (Model A062), a fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras. The lens will be on sale October 27, 2022, at $699. However, due to the current global health crisis, the release date or product supply schedule could change.

The 20-40mm F2.8, TAMRON's latest innovation, is an unparalleled new fast-aperture standard zoom lens that can be easily carried around for everyday shooting for both still images and video. Designed for Sony E-mount full-frame mirrorless cameras, the lens was created in aggressive pursuit of portability that is ideal for everyday use. Starting from 20mm at the ultra wide-angle end and covering up to 40mm in the standard focal range, it is the smallest and lightest in its class1. The 20-40mm F2.8 delivers beautiful images across the entire zoom range and is great for still photography and for creating vlogs and other video content. The lens incorporates TAMRON’s VXD (Voice-coil eXtreme-torque Drive), an AF drive system using the linear motor focus mechanism. The VXD boasts superior quietness and agile performance and achieves high-speed and high-precision autofocus. With an MOD (Minimum Object Distance) of just 6.7” and maximum magnification ratio 1:3.8 at the wide end, the lens provides exceptional close-range shooting capability, offering the added feature of wide macro photography.

Product Highlights

1. Fast F2.8 aperture, compact size and exceptionally versatile 20-40mm zoom range

The 20-40mm F2.8 is TAMRON's innovative creation of a new standard zoom lens, born from the unbridled desire to produce a compact size that can be carried around easily. It delivers a fast F2.8 aperture across the entire zoom range from 20mm to 40mm and achieves a class-leading compact and lightweight design at just 3.4” and 12.9 oz. At the longest zoom end, the lens offers a standard focal range of 40mm, handy for everyday shooting of snaps, portraits, and food photos. Meanwhile at the wide end, the ultra-wide 20mm focal length lets users enjoy a broad range of photography including stunning and powerful natural landscapes that make use of the unique ultra wide-angle perspective, something that cannot be expressed as readily with a fast-aperture standard zoom lens that starts at 24mm.

2. Fabulous family videos, vlogs, and other online content

The compact and lightweight 20-40mm F2.8 offers excellent handling that is well balanced even when accessories like camera grips or gimbal stabilizers are attached. With this single lens, you won't miss a shot, from street videography to vast landscapes during travel and selfies that include wide backgrounds.

3. High image quality in a compact, lightweight body

4. TAMRON’s VXD linear motor for high-level AF speed and precision

5. Wide macro shooting: 6.7” MOD and maximum magnification ratio of 1:3.8 at the wide end

6. Rapid zooming (Zoom ring rotation arc is just 65°)

7. TAMRON Lens UtilityTM software for Focus Ring Function Setting and firmware updates

8. New design with improved texture and scratch resistance

9. Ø67mm filter size, same as most other TAMRON lenses for mirrorless cameras

10. User-friendly features (Moisture-Resistant Construction and Fluorine Coating)

11. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF

Orders

Get the Tamron 20-40mm F/2.8 Di III VXD Lens at B&H.

* Specifications, appearance, functionality, etc., are subject to change without prior notice.

The Tamron 50-400mm F/4.5-6.3 Di III VC VXD Lens development announcement is now converted to a full product announcement. Availability of this lens is slated for Sep 22, 2022.

From Tamron:

Launch Announcement

Game-Changing Ultra-Telephoto Zoom Starting at 50mm

50-400mm F/4.5-6.3 Di III VC VXD (Model A067)

August 24, 2022, Commack, NY - Tamron announces the launch of the versatile 50-400mm F/4.5-6.3 Di III VC VXD (Model A067), a next level ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras on September 22, 2022, at $1299. Due to the current global health crisis, the release date or product supply schedule could change.

The 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) creates an entirely new category for high-performance ultra-telephoto mirrorless zoom lenses. With an 8x zoom ratio that begins at an unprecedented 50mm (commonly called the “standard” focal length for full-frame cameras), this new ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras is the same size as conventional 100-400mm zoom lenses yet offers a wider angle of view on the wide end for excellent versatility.

The 50-400mm is remarkably compact with a length of just 7.2” and a light weight of 40.7 oz. but provides unparalleled high performance at all focal lengths. Despite the high magnification ratio, high image quality is delivered across the entire 50-400mm range through the effective arrangement of special lens elements. Equipped with TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism that offers excellent quietness and responsiveness, plus TAMRON's proprietary image stabilization mechanism VC (Vibration Compensation), the lens delivers versatile capability for all shooting scenarios.

Since the 50-400mm provides up to one-half life-size magnification during close focus, users can enjoy the world of half-macro photography with excellent close-up shooting capabilities, with an MOD (Minimum Object Distance) of 9.8” at the 50mm.

The filter size is 67mm, the same as most other TAMRON lenses for mirrorless cameras, providing greater convenience when using multiple lenses together. The lens also features ergonomic features that support comfortable shooting, such as the adoption of a new lens design with improved texture and operability, and a Connector Port for the dedicated TAMRON Lens UtilityTM originally and uniquely developed by TAMRON. In addition, for this 50-400mm, TAMRON Lens Utility newly offers a "Focus Limiter” function. An optional Arca-Swiss compatible accessory tripod mount is available for convenience when using a tripod.

The 50-400mm is a highly portable, versatile zoom lens that ensures users never miss a shooting opportunity, from the 50mm standard focal length up to the 400mm ultra-telephoto. This is a breakthrough product that creates an entirely new category of ultra-telephoto-mirrorless zoom lenses, another first for TAMRON.

PRODUCT HIGHLIGHTS

Expansive 8x zoom ratio starts at 50mm and extends to 400mm ultra-telephoto with a single lens

The 50-400mm is a groundbreaking ultra-telephoto zoom lens with an unprecedented 8x zoom ratio that covers focal lengths from 50mm to 400mm. The 50mm focal length has long been considered the “standard” focal length for full-frame digital cameras. The 50-400mm has an unprecedented wide-end focal length of 50mm, so users can create images that not only capture a subject close-up, but also utilize the background. Leveraging the versatility of this revolutionary new lens configuration, users can enjoy shooting a broad range of subjects from landscapes and wild birds to animals, sports, and small group photos, all with a single compact lens.

Unfaltering high image quality across the entire zoom range

The optical construction features 24 elements in 18 groups. The generous and effective use of special lens elements, including two XLD (eXtra Low Dispersion), three LD (Low Dispersion), one GM (Glass Molded Aspherical) and one Hybrid Aspherical lens elements, thoroughly controls aberrations including axial chromatic aberrations. The 50-400mm also features BBAR-G2 (Broad-Band Anti-Reflection Generation 2) Coating that minimizes ghosting and flares and expresses the minute details of subjects even under backlit conditions. In summary, the 50-400mm delivers clear and crisp images shot after shot.

VXD produces high-speed and high-precision AF The 50-400mm utilizes VXD linear motor focus mechanism. It combines high-level AF speed and precision, enabling fast and accurate focusing from MOD to infinity. The excellent focus tracking performance of moving objects makes it possible to capture sharp images even when shooting wild birds and sports in action. Plus, the lens is extremely quiet, so it’s perfectly suited for both still and video shooting in conditions that demand silent operation.

Equipped with TAMRON’s proprietary VC image stabilization

Despite its remarkably compact size, the 50-400mm is equipped with TAMRON's proprietary VC. The excellent image stabilization performance effectively reduces image blurring due to camera shake. Also, using AI technologies, the lens chooses the appropriate compensation characteristics for videography at focal lengths of 100mm or less.

Enhanced operational and versatile features

1. Connector Port for the TAMRON Lens Utility

• Comes standard with the TAMRON Lens Utility software. Connecting a computer to the lens’s Connector Port via the optional TAMRON Connection Cable1, users can customize various functions and update the lens’s firmware. Personal customization gives flexible shooting options to match the shooting situation for still photography and videography.

2. New “Focus Limiter” function added to the TAMRON Lens Utility

• The 50-400mm newly offers a Focus Limiter function accessible within TAMRON Lens Utility. The option can limit the AF focus search range, so users can shorten the time needed for refocusing when the subject becomes out of focus. It is also used to prevent the lens from focusing on obstacles in front of the distant subject.

3. Rapid zooming (Zoom ring rotation arc is just 75°)

4. Optional tripod mount (Arca-Swiss compatible model A035TM)

5. Super-compact with a length of only 7.2” and a weight of 40.7 oz.

• The 50-400mm F4.5-6.3 is lightweight and compact in size, despite covering an expansive focal length of 50mm to 400mm. The 50-400mm is the same size as a conventional 100-400mm, so it’s easy to pack, easy to carry and comfortable to shoot subjects like wild birds and sports all day.

6. Half-macro photography with magnification ratio of 1:2 at the 50mm setting

• The 50-400mm achieves extremely high close-up shooting performance, particularly for an ultra-telephoto zoom lens. Users can enjoy half-macro shooting with an MOD of 9.8” and a maximum magnification ratio of 1:2 at the 50mm zoom setting. Additionally, at the 400mm telephoto end the MOD is 59.1”, providing a maximum magnification ratio of 1:4 for dynamic shots. Focusing close without changing lenses adds versatility and enhances photographic creativity.

7. New design with improved texture and scratch resistance

8. Ø67mm filter size, same as most other TAMRON lenses for mirrorless cameras

9. User-friendly features (Moisture-Resistant Construction, Fluorine Coating, Zoom Lock switch, etc.)

10. Compatibility with many camera-specific features and functions, including Fast Hybrid AF and Eye AF

Orders

Order your Tamron 50-400mm F/4.5-6.3 Di III VC VXD Lens from B&H.

Notes

¹ TAMRON Connection Cable (USB Type-A to Type-C) sold separately.

* Length is the distance from the front tip of the lens to the lens mount face.

** The circular diaphragm stays almost perfectly circular up to two stops down from maximum aperture.

Specifications, appearance, functionality, etc. are subject to change without prior notice.

This product is developed, manufactured, and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.

From Tamron:

Development Announcement

TAMRON Announces Category-Disrupting, Fast-Aperture Standard Zoom 20-40mm F/2.8 Di III VXD (Model A062)

New lens is smallest and lightest in its class* and opens new video opportunities

August 17, 2022, Commack, NY - Tamron announces the development of the 20-40mm F/2.8 Di III VXD (Model A062), a fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is scheduled to launch in Fall 2022. Due to the current global health crisis, the release date or product supply schedule could change.

Overview of the 20-40mm F/2.8 Di III VXD (Model A062) features

The 20-40mm F2.8, TAMRON's latest innovation, is an unparalleled new fast-aperture standard zoom lens that can be easily carried around for everyday shooting for both still images and video. Designed for Sony E-mount full-frame mirrorless cameras, the lens was created in aggressive pursuit of portability that is ideal for everyday use. Starting from 20mm at the ultra wide-angle end and covering up to 40mm in the standard focal range, it is the smallest and lightest in its class. The 20-40mm F2.8 delivers beautiful images across the entire zoom range and is great for still photography and for creating vlogs and other video content. The lens incorporates TAMRON’s VXD (Voice-coil eXtreme-torque Drive), an AF drive system using a linear motor focus mechanism. The VXD boasts superior quietness and agile performance and achieves high-speed and high-precision autofocus. With an MOD (Minimum Object Distance) of just 6.7” and maximum magnification ratio 1:3.8 at the wide end, the lens provides exceptional close-range shooting capability, offering the added feature of wide macro photography.

Main features

1. Fast F2.8 aperture, compact size and exceptionally versatile 20-40mm zoom range

The 20-40mm F2.8 is TAMRON's innovative creation of a new standard zoom lens, born from the unbridled desire to produce a compact size that can be carried around easily. It delivers a fast F2.8 aperture across the entire zoom range from 20mm to 40mm and achieves a class-leading compact and lightweight design at just 3.4” and 12.9 oz. At the longest zoom end, the lens offers a standard focal range of 40mm, handy for everyday shooting of snaps, portraits, and food photos. Meanwhile at the wide end, the ultra-wide 20mm focal length lets users enjoy a broad range of photography including stunning and powerful natural landscapes that make use of the unique ultra wide-angle perspective, something that cannot be expressed as readily with a fast-aperture standard zoom lens that starts at 24mm.

2. Fabulous family videos, vlogs, and other online content

The compact and lightweight 20-40mm F2.8 offers excellent handling that is well balanced even when accessories like camera grips or gimbal stabilizers are attached. With this single lens, you won't miss a shot, from street videography to vast landscapes during travel and selfies that include wide backgrounds.

3. High image quality in a compact, lightweight body

4. TAMRON’s VXD linear motor for high-level AF speed and precision

5. Wide macro shooting: 6.7” MOD and maximum magnification ratio of 1:3.8 at the wide end

6. Rapid zooming (Zoom ring rotation arc is just 65°)

7. TAMRON Lens UtilityTM software for Focus Ring Function Setting and firmware updates

8. New design with improved texture and scratch resistance

9. Ø67mm filter size, same as most other TAMRON lenses for mirrorless cameras

10. User-friendly features (Moisture-Resistant Construction and Fluorine Coating)

11. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF

* Specifications, appearance, functionality, etc., are subject to change without prior notice.