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 Thursday, September 1, 2016

From Tamron:

New generation "G2" lens boasts faster AF speed and enhanced VC

SP 150-600mm Di VC USD G2 (Model A022)

September 1, 2016, Commack, New York - Tamron, a leading manufacturer of optics for diverse applications, announces the launch of the SP 150-600mm F/5-6.3 Di VC USD G2 (Model A022). This second generation "G2" lens builds upon the success of the SP 150-600mm F/5-6.3 Di VC USD (Model A011), which launched in December 2013 and continues to successfully meet photographers' needs in the ultra-telephoto category. The new G2 version was developed to provide superior optical performance with today's high resolution DSLRs and to add improvements to several features including speed and accuracy of AF and VC (Vibration Compensation). Also, several new features have been added: FLEX ZOOM LOCK mechanism, Fluorine Coating and optional teleconverters. The new lens delivers outstanding performance and a luxurious, upscale appearance, including a metal lens barrel.

Delivery of the new lens in Canon and Nikon mounts will start on September 23 in the Japanese market and soon thereafter in the U.S. market (Sony A-mount to be delivered at a later date) at a price of $1,399.00.

PRODUCT HIGHLIGHTS

Optical design refreshed to achieve even higher performance
Three LD (Low Dispersion) lens elements completely eliminate axial and transverse chromatic aberrations. The design also features an upgraded optical construction (21 elements in 13 groups) and leverages improvements in manufacturing technology. As a result, the lens delivers high resolution, improved sharpness and overall better performance.

Tamron's sophisticated eBAND Coating for eliminating ghosting and flare
eBAND (Extended Bandwidth & Angular-Dependency) Coating is a nano-structured layer deployed on the lens element surface. In addition to regular anti-reflection coatings, eBAND Coating offers higher light transmission and significant improvement in anti-reflection characteristics, especially against angulated incident rays. Combined with BBAR (Broad-Band Anti-Reflection) coatings, flare and ghosting are reduced to imperceptible levels.

MOD reduced to provide optimum tele-macro photography
Tamron's advanced manufacturing technology has made it possible to reduce the MOD (Minimum Object Distance) to 86.6 in (2.2m), compared to 106.3 in (2.7m) for Model A011, and has allowed for the wonders of tele-macro photography with its 1:3.9 Maximum Magnification Ratio.

AF speed is faster and much more responsive with moving subjects
The Model A022 is equipped with a USD (Ultrasonic Silent Drive) ring-type motor that delivers excellent responsiveness and control. AF speed is significantly improved from the current model, and it enables accurate high-speed focus even when capturing moving subjects. When shooting with AF, the Full-time Manual Focus override allows you to instantly make fine-focusing adjustments manually, without having to switch between modes.

VC performance is now 4.5 stops and offers 3 modes optimized for different situations
The VC (Vibration Compensation) effectiveness is equivalent to 4.5 stops, based on image stabilization performance levels established by CIPA (Camera & Imaging Products Association) when using VC MODE 3. Model A022 now has three types of VC modes, and it is possible to choose the optimum VC mode according to the situation for taking a photograph, such as when panning.

  • VC MODE 1 is the standard mode that strikes a great balance between the stability of the viewfinder image and the stabilization effects.
  • VC MODE 2 is exclusively used for panning.
  • VC MODE 3 prioritizes the stabilization of the captured images and forgoes the stabilization of the viewfinder image.

A new VC Mode can be programmed with the optional TAMRON TAP-in Console. You can overwrite VC Mode 1 with a new VC Mode that allows stabilization to be engaged constantly for videography purposes. In this mode, the LCD screen is used.

New FLEX ZOOM LOCK mechanism enables locking of the zoom ring at any position
The FLEX ZOOM LOCK mechanism quickly locks or unlocks the zoom at any position simply by sliding the zoom ring. Photographers can shoot from any angle without the zoom extending unintentionally. Additionally, the lens features the conventional Zoom Lock switch to prevent unwanted barrel extension during transportation.

Fluorine Coating and Moisture-Resistant Construction for a more user-friendly lens
The front surface of the lens element is coated with a protective fluorine compound that is water- and oil-repellent. The lens surface is easier to wipe clean and is less vulnerable to the damaging effects of dirt, dust, moisture and fingerprints. For greater protection when shooting outdoors, leak-proof seals throughout the lens barrel help protect your equipment.

Electromagnetic diaphragm system now used for Nikon-mount lenses
An electromagnetic diaphragm system, which has been a standard feature for Canon-mount lenses, is now employed in Nikon-mount lenses. More precise diaphragm and aperture control is possible because the diaphragm blades are driven and controlled by a motor through electronic pulse signals.

Lightweight and easy-to-hold tripod mount is compatible with an Arca-Swiss style quick release plate
A new textured grip and Arca-Swiss style tripod interface enhances both speed and utility. And because the tripod mount is made of lightweight magnesium, it is much easier to carry.

Compatible with TAMRON TAP-in ConsoleTM, an optional accessory product
The optional TAP-in Console provides a USB connection to your personal computer, enabling you to easily update your lens's firmware as well as customize features including fine adjustments to the AF and VC.

Teleconverters exclusively for the Tamron lens now developed
Two exclusive teleconverters, which perfectly match the optics of the new SP 150-600mm G2 (Model A022), offer 1.4x and 2x magnification, and provide a maximum zoom range up to 1200mm. These new teleconverters extend focal length of the master lens, making it possible to take pictures in farther ultra-telephoto ranges.

Based on the rigorous quality standards worthy of the SP series, this new lens is manufactured with thorough attention to details
For the SP series products in particular, Tamron has established rigorous design and quality standards. These standards apply to the optical design, mechanical design and the cosmetic appearance, as well as to such wide-ranging areas as the product's robustness and improvements in various individual functions. Tamron thoroughly reviews of all of the design and manufacturing processes in order to offer products to customers with ever-higher precision and quality levels.

For the SP 150-600mm G2 (Model A022), the optical design was refreshed, mechanical parts were improved and a new exterior design was adopted. To maximize the optical performance intrinsic to this product, Tamron improved the accuracy of component parts and increased the precision of the overall zooming mechanism.

Design Concept
The new design adopted for the four SP series lenses already on the market is essentially the fusion of engineering and style, the pursuit of functional beauty and craftsmanship achieved by giving meticulous attention to minute details. Using metal as the exterior material creates a high-grade design based on the concept that emphasizes "Human Touch" characteristics, and significantly improves user-friendliness. The SP models feature a novel design for the switches, easy-to-read characters, an enlarged window over the distance scale and the adoption of organic forms easy for the photographer's fingers to hold onto.

This design philosophy-the pursuit of functional beauty with a "Human Touch"-is applied even to the most minute details of the new SP 150-600mm G2 (Model A022) ultra-telephoto zoom. By using metal for the exterior material and adding new functions such as the FLEX ZOOM LOCK mechanism, the Model A022 achieves a size and weight that makes comfortable handheld shooting possible, with a slim and stylish appearance design to top it all off.

Preorders:

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Post Date: 9/1/2016 5:33:18 AM ET   Posted By: Sean
 Monday, February 22, 2016

From Tamron:

SP 90mm F/2.8 Di VC USD 1:1 Macro (Model F017)

February 22, 2016, Commack, New York - Tamron, a leading manufacturer of optics for diverse applications, announces the launch of the SP 90mm F/2.8 Di VC USD 1:1 MACRO (Model F017). The new 90mm macro has been enhanced with advanced features and builds upon a legacy of superior optical performance. XY-Shift compensation has been newly added to reinforce VC functionality, further improving image stabilization from infinity to macro. Advancements in USD control software have also increased AF focusing speed, and optimally fine-tuned for various framing conditions. In addition, a high standard of Moisture-Proof and Dust-Resistant Construction has been added to prevent intrusion of dust or moisture, and a highly durable Fluorine Coating has been applied to the top element surface to prevent condensation and repel smudge-causing substances. The lens will be on sale in the U.S. starting on February 25, 2016 in Canon and Nikon mounts (the Sony mount to be launched at a later date) at an approximate price of $649.

Product Highlights

Built upon the outstanding optical performance of the legendary Tamron 90mm Macro
Inheriting the optical design of the previous 90mm Macro lens (Model F004), the new Model F017 delivers the same excellent resolving power and remarkably soft background blur effects (bokeh). The advanced construction includes one LD (Low Dispersion) specialized glass element that maximally limits the dispersion properties of light and two XLD (eXtra Low Dispersion) glass elements that correct dispersion properties to an even greater extent. The special elements optimally compensate for on-axis and lateral chromatic aberrations from macro shooting range to infinity. Furthermore, the design ensures the best imaging performance at any range by adopting the Floating System that shifts the location of a group of elements to the best possible position as the focusing group travels relative to shooting distances. From 1:1, life-size close-ups to the most distant horizon, this new 90mm Macro lens achieves outstanding image quality.

Optimized for spectacular background blur effects (bokeh)
Earlier models of Tamron's 90mm macro lens received high acclaim for their spectacular blur effects, and the new 90mm macro builds upon this legacy. To continue this commitment, thorough optical simulations were conducted. Careful examinations were performed to minimize any blurring with a doubled image appearing for a single line because that phenomenon has a considerably negative impact on background image quality. As a result, the lens achieves both sharp, vivid images and spectacular background blur effects. This combination is highly prized by portrait photographers.

VC enhanced with shift compensation
An accelerometer has been integrated into Tamron's highly accredited VC (Vibration Compensation) to compensate for shakes on the x-y plane. In unison with a gyro sensor, the accelerometer detects and enables motion compensation for camera shake, providing maximum efficiency in image stabilization optimized for all distance ranges from infinity to macro.

USD actuator maximized for macro photography is fast, accurate and quiet
The control software program for the USD (Ultrasonic Silent Drive) actuator has been revised to provide substantially improved focusing speed and accuracy when using AF. The USD quickly addresses any out-of-focus condition caused by back-and-forth camera movement (which commonly occurs during macro photography) ensuring better results when shooting at close range.

Moisture-Proof and Dust-Resistant Construction
Special seals protect areas of possible ingress surrounding switches, and the boundary between the focus ring and the lens barrel. These provide stronger protection against the intrusion of dirt, dust and moisture compared to the Moisture-Resistant Construction used previously. This additional protection assures even more wide-ranging opportunities for using this lens.

A durable Fluorine Coating on the front element repels water and fingerprints
The water and oil repellant coating applied to the front element surface allows instant removal of dirt or smudges with ease. The coating also provides a reasonable level of durability, and will sustain its effectiveness for years. The Fluorine Coating technology that Tamron developed for use in industrial optics applications was first used on the SP 15-30mm that was introduced in 2014.

Advanced coating technology reduces flare and ghosting
Two advanced coating technologies, both providing outstanding anti-reflection performance, are applied to critical element surfaces for maximum light transmission. eBAND (Extended Bandwidth & Angular-Dependency) Coating boasts outstanding anti-reflection performance across nearly the entire range of visible rays, and BBAR (Broad-Band Anti-Reflection) Coating utilizes traditional multi-layered, anti-reflection technology. This combination virtually eliminates extraneous reflections and substantially reduces ghosting and flare which enables the lens to achieve flawless, crystal clear images.

Use of circular aperture to achieve beautiful, rounded blur effects (bokeh)
When shooting a scene that includes a point-source of light in the subject background, marvelously tuned blur (bokeh)can be obtained without generating undesirable polygonal shapes of aperture patterns thanks to the circular aperture. The 9-blade diaphragm retains a nearly perfect circular opening even when stopped down by two stops.

Focusing options perfectly suited to a macro lens
The new 90mm macro has a focus limiter that makes it possible to shorten the time for accurately focusing on a subject when the working range is known. The lens also features an Internal Focusing system, so the overall length of the lens never changes, not even when focusing. As a result, the user is assured of a comfortable working distance of at least 139 mm (5.5 in.) from the front of the lens. In addition, the lens is equipped with a Full-time Manual Focus override mechanism that makes it possible to flexibly choose focal points. Even with the AF driving system in action, it is possible to instantaneously override it to make manual fine focusing adjustments without switching the AF-MF mode back and forth.

Compatibility with TAMRON TAP-in Console
Always as new as tomorrow: You can update firmware, customize autofocus positions and adjust the mechanical setup and preferences of the 90mm lens by simply attaching it to the TAMRON TAP-in Console and connecting it via USB to a personal computer. (The TAP-in Console is an optional accessory that will be released in March.)

Digital image editing software optimized for Tamron lenses
Included in the new 90mm macro package is SILKYPIX Developer Studio, a popular RAW conversion and editing program preloaded with correction menus for various aberrations based on the optical data that pertains exclusively to Tamron's SP Series lenses. In addition, lens profile information has been supplied to Adobe Systems, Inc. to facilitate selecting the precise lens data required for more sophisticated adjustments in RAW processing when using Adobe Photoshop and Lightroom.



SP 85mm F/1.8 Di VC USD (Model F016)

February 22, 2016, Commack, New York - Tamron, a leading manufacturer of optics for diverse applications, announces the launch of the SP 85mm F/1.8 Di VC USD (Model F016), the world's first fast-aperture lens with VC (Vibration Compensation). Tamron's acclaimed VC makes it possible to take handheld photographs in dim light or at night. The 85mm SP lens uses LD (Low Dispersion) and XLD (Extra Low Dispersion) glass elements in the optical design to minimize color fringing and to achieve sharp and clear image quality with high-fidelity color. It also achieves attractive bokeh that draws attention to the image foreground subject. In addition, Moisture-Resistant Construction has been added to prevent intrusion of moisture, and a highly durable Fluorine Coating has been applied to the top element surface to prevent condensation and repel smudge-causing substances. This new lens joins the 35mm F/1.8, 45mm F/1.8 and 90mm Macro in a lineup of SP series prime lenses that has been expanding since 2015. The lens will be on sale in the U.S. starting in April 2016 in Canon and Nikon mounts (the Sony mount to be launched at a later date). Pricing and delivery will be announced shortly.

Product Highlights

The world's first 85mm fast-aperture lens with image stabilization
Tamron's VC image stabilization system enables handheld use in dim light without flash. Camera movement-often too minute to be perceptible to the photographer-is the leading cause of unpleasant photographs. In addition, newer DSLR cameras with higher resolution and higher pixel densities are even more susceptible to subtle camera shake. The VC System, Tamron's time-proven Vibration Compensation, keeps the sharpness at hand, even in moody, dim light when shutter speeds tend to be longer.

Superior resolving power and attractive bokeh
Experienced optical design technique combined with LD and XLD lens elements have virtually eliminated on-axis and lateral chromatic aberrations that might otherwise appear as color fringing. In addition, by thoroughly reducing comatic aberrations (distortion of off-axis point source) and astigmatism, subjects that appear as a distinct point source will be captured as a distinct point source even at the edges and corners of the frame. Furthermore, optical simulations were thoroughly conducted, and the 85mm achieves natural bokeh- that dreamy, semi-focus blur that separates the portrait subject from the background with a snap.

Fluorine Coating and Moisture-Resistant Construction
Fluorine Coating technology developed for use in industrial optics applications has been adapted to photographic lenses. The water and oil repellant coating applied on the front element surface allows safe and easy removal of fingerprints, dirt and smudges. The coating also provides an enhanced level of durability, and will sustain its effectiveness for years. In addition, seals are located at the lens mount area and other critical locations to prevent infiltration of moisture and/or rain drops and provide Moisture-Resistant Construction. This feature provides an additional layer of protection when shooting outdoors under adverse weather conditions.

Sophisticated eBAND and BBAR coatings plus Advanced Anti-Reflection Technologies
Two highly developed lens coating technologies, eBAND (Extended Bandwidth & Angular-Dependency) which uses nanotechnology, and BBAR (Broad-Band Anti-Reflection), combine to increase light transmission and to reduce flare and ghosting to imperceptible levels. Additional techniques are employed to prevent reflections inside the lens barrel so that the 85mm lens delivers high contrast, sharp and clear images worthy of a fixed focal lens. This lens clearly captures detailed tones even in the shadows.

Electromagnetic diaphragm system now used also for Nikon-mount lens
An electromagnetic diaphragm system, which has been a standard feature for Canon-mount lenses, is now employed in Nikon-mount lenses[3]. More precise diaphragm and aperture control is possible because the diaphragm blades are driven and controlled by a motor through electronic pulse signals.

USD actuator maximized for fast and accurate focusing
Fast, quiet AF is achieved by employing a USD (Ultrasonic Silent Drive) ring-type ultrasonic motor which enables remarkably precise focusing drive with high torque and responsiveness. Thanks to the absence of reduction gears in USD, there is no backlash and no unnecessary back-and-forth movement. The control software program for the USD actuator has been revised to provide substantially improved focusing speed and accuracy when using AF. In addition, Full-time Manual Focus override is available at any point during the autofocus operation for deliberately shifting focus without switching the AF-MF. Whether overriding the autofocus or focusing completely manually, the focusing ring turns smoothly and evenly.

Compatibility with TAMRON TAP-in Console
Always as new as tomorrow: You can update firmware, customize autofocus positions and adjust the mechanical setup and preferences of the 85mm lens by simply attaching it to the TAMRON TAP-in Console and connecting it via USB to a personal computer. (The TAP-in Console is an optional accessory that will be released in March.)

Compatibility with Adobe and Silkypix software
Supplied with SILKYPIX Developer Studio 4.0, advanced editing software that features correction menus for various aberrations (lateral color, distortion, relative illumination) based on the optical design data of this specific lens. In addition, lens profile information has been supplied to Adobe Systems, Inc. to facilitate selecting the precise lens data required for more sophisticated adjustments in RAW processing when using Adobe Photoshop and Lightroom. Shooting RAW image files enables creation of more stringent and high fidelity image quality.

Design Concept
The superior technology inside the Tamron 85mm is matched by advanced external ergonomic features under a design philosophy called "Human Touch." Improvements include altering the geometric shape and resistance of the AF/MF and VC switches to deliver comfort with secured operational feedback, and enlarging the distance scale window to maximize visibility and legibility. Even the font style has been newly developed to enhance legibility as part of the overall product design.

Preorders:

Tamron SP 90mm F/2.8 Di VC USD 1:1 Macro (Model F017): B&H
Tamron SP 85mm F/1.8 Di VC USD (Model F016)*: B&H

* Preorders will be available once MSRP pricing has been estabilished.

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Post Date: 2/22/2016 5:57:08 AM ET   Posted By: Sean

From Tamron:

February 22, 2016, Commack, New York- announces the launch of the Tamron TAP-in Console (Model TAP-01), a new lens accessory that enables firmware updating and customized setups for selected Tamron lenses. The TAP-in Console is expected to be available in March. The price will be announced shortly.

Product Highlights

For the first time, customers can update firmware in selected Tamron lenses and customize various lens functions to meet their needs simply by attaching a Tamron TAP-in Console and running the Tamron TAP-in Utility software on their PC or Mac. Previously, firmware updates could be performed only at a Tamron Customer Service Center. Using the new accessory and an internet connection, customers can access a dedicated website and update firmware themselves anytime, anywhere. In addition, selected lenses can be customized by changing various settings to match the customer's preferences based on how they like to use the lens, making it even more versatile and user-friendly.

For full details on the Tamron TAP-in Console, check out the complete press release here.

B&H will have the Tamron TAP-in Console available for preorder once the MSRP has been established.

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Post Date: 2/22/2016 5:56:38 AM ET   Posted By: Sean
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