Sony Announcements (Page 5)

From Sony:

Be ready for the announcement of the new concept Alpha.

September 14th, 18:00 PDT, September 15th, 10:00 JST / 01:00 UTC

From Sony:

Sony Electronics Announces New LA-EA5 Lens Adaptor for A-Mount Lenses

New Adaptor Enables Advanced Autofocus Capabilities When Attaching A-mount Lenses to Latest E-mount Bodies

SAN DIEGO – September 1, 2020 – Today, Sony Electronics Inc. announced the new LA-EA5, a 35mm Full-frame A-mount lens adaptor that allows users to easily pair advanced E-mount camera bodiesi with A-mount lensesⁱ.

Using the new LA-EA5 A-mount adaptor, users can now access the acclaimed autofocus and high-speed shooting capabilities found in Sony’s latest E-mount camera bodiesi with A-mount SSM (Super Sonic wave Motor) and SAM (Smooth Autofocus Motor) lensesⁱⁱ, as well as A-mount lenses that do not have internal focus motors.

Full support is provided for focal plane phase-detection AFⁱⁱⁱ, wide-area focal phase-detection AFⁱⁱⁱ coverage, Real-time Eye AF for both humans and animals, Real-time Tracking and AF/AE^iv (auto exposure) tracking for SSM/SAM lenses on nine most recently introduced E-mount camerasⁱ at up to 11fps^v depending on the camera model. When used with the Alpha 7R IV^vi or Alpha 6600^vi, for the first time, these capabilities are possible with lenses that do not have internal focus motors, such as the Sonnar T* 135mm F1.8 ZA and Planar T* 85mm F1.4 ZA.

The LA-EA5 combines a compact design, featuring an aperture drive unit and a newly developed compact AF drive unit. To ensure comfortable operation when used on an E-mount camera body, the new adaptor’s diameter matches that of the A-mount, perfectly aligning with the edges of the mount. The LA-EA5 allows easy operation on full-frame E-mount bodies, even when a vertical grip is attached to the camera body.

Pricing and Availability

The LA-EA5 is available in October 2020 for a suggested retail price of $249.99 USD and $329.99 CAD.

Order the Sony LA-EA5 A-Mount to E-Mount Adapter at B&H.

Notes

ⁱ As of Sept. 2020, focal plane phase-detection AF is supported for SSM/SAM lenses on the Alpha 7 III, Alpha 7R III, Alpha 7R IV, Alpha 6100, Alpha 6400, Alpha 6600, Alpha 9, Alpha 9 II, and Alpha 7S III. Focal plane phase-detection is supported for lenses that do not have internal focus motors on the Alpha 7R IV and Alpha 6600.

ⁱⁱ STF lenses are manual focus only. Teleconverters are not supported.

ⁱⁱⁱ Autofocus is not available during movie recording.

^iv For AE tracking, the aperture is fixed for the first frame while shutter speed and ISO are used for exposure adjustment.

^v Maximum continuous shooting speed is 10 fps with the Alpha 7R IV, Alpha 9, and Alpha 9 II, and 11 fps with the Alpha 6600. Continuous shooting speed may change depending on the attached lens.

^vi The Alpha 7R IV must be updated to software V1.20 or later, and the Alpha 6600 must be updated to software V1.10 or later.

From Sony:

Highly Anticipated Sony Alpha 7S III Combines Supreme Imaging Performance with Classic “S” Series Sensitivity

New Alpha 7S III Empowers Creators with 4K 120Pⁱ Video, 10-bit 4:2:2 Recording, 15+ Stop Dynamic Rangeⁱⁱ, Improved AF Performance and More

Alpha 7S III Overview

• Newly developed BIONZ XR™ image processing engine with eight times more processing powerⁱⁱⁱ and a brand new 12.1-megapixel (approx., effective) back-illuminated full-frame Exmor R™ CMOS image sensor, significantly reduced rolling shutter effect^iv
• Ultra-high sensitivity with ISO range expandable from 40 – 409,600^v, and improved image quality by approximately 1 stop noise reduction^iv in the middle and high sensitivity ranges
• Video recording capabilities include 4K 120pi, 10 bit 4:2:2 color depth, All-Intra recording, XAVC HS format with H.265 codec and more
• 15+ stop dynamic range for moviesⁱⁱ
• 4K 60p 16-bit RAW video HDMI output for the first time in the Alpha™ series
• Fast Hybrid AF system with 759 point phase-detection^Vi AF sensors covering 92% of image sensor
• Enhanced Real-time Eye AF for movie recording^Vii and still image recording
• New heat dissipating mechanism and dual slot relay recording enables over one-hour long 4K 60p 10-bit 4:2:2 movie shooting^Viii
• 5-axis optical in-body image stabilization supports handheld movie shooting, with added Active Mode ^ix to support especially difficult handheld movie shooting
• World’s brightest[x] and largest^v new 0.64-type 9.44 million-dot (approx.) OLED electronic viewfinder
• Side Opening variable angle LCD screen enhances shooting flexibility
• Completely redesigned menu system with touch screen interface and touch operation
• High-speed continuous still image shooting at up to 10fps^xi for more than 1,000 consecutive uncompressed RAW images^xii with full AF / AE tracking
• Dual CFexpress Type A card slots that enable high speed data processing while keeping the compact

Alpha 7S III

SAN DIEGO – July 28, 2020 –Today, Sony Electronics Inc. announced the long-awaited addition to its acclaimed Alpha 7S full-frame mirrorless camera series? — the Alpha 7S III (model ILCE-7SM3).

Featuring a brand new 12.1MP (approx., effective) back-illuminated full-frame image sensor with ultra-high sensitivity and 15+ stop wide dynamic rangeⁱⁱ, a host of impressive video recording capabilities including 4K 120pⁱ and 10-bit 4:2:2 color depth, a new heat dissipating mechanism, dual slot relay recording enabling over one-hour of 4K 60p movie shooting^viii, a new autofocus system, and touch screen interface and side flip LCD screen, the new Alpha 7S III will become the ultimate creative tool for video professionals and all types of hybrid still/video shooters.

“The Alpha 7S III is the ultimate representation of Sony’s passion to solve our customers’ pain points,”, said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “We are always listening to our customers’ feedback, pushing hard to deliver innovation that goes far beyond their expectations. There is no better example than this new camera. Combining classic S series sensitivity with a feature set, performance level and user experience that is simply unmatched in the market today — at any price level — the Alpha 7S III opens up a new world of possibilities for today’s creators.”

The system architecture for the new Alpha 7S III has been completely redesigned to deliver exceptional video and still shooting performance. The new 35mm full-frame 12.1MP (approx., effective) back-illuminated Exmor R™ CMOS image sensor reduces rolling shutter by up to three times^iv and utilizes a variety of advanced light-gathering techniques to ensure high-sensitivity with low noise, allowing users to shoot in low-light situations without needing large-scale lighting setups. In addition to improved image quality, this new image sensor includes a focal plane phase-detection AF system for the first time in an S-series camera. To compliment the new sensor, the Alpha 7S III also includes a new BIONZ XR™ image processing engine that provides up to eight times more processing power^iii, minimizes processing latency, and enables many of the hallmark still and imaging features of the camera. The new system also includes the world’s brightest^x and largest^x 9.44 million-dot (approx.) OLED electronic eye-level viewfinder and is the world’s first camera^x with dual CFexpress Type A card slots, enabling high-speed data transfer in a compact size.

Professional Video Workflow Solutions

The Alpha 7S III offers in-camera 4K recording up to 120 frames per secondⁱ, 10-bit depth and 4:2:2 color sampling, producing stunning video recording. The new camera offers a more flexible and efficient post-production workflow with a variety of advanced movie recording modes such as All-Intra^xiii and MPEG-H HEVC/H.265 coding (XAVC HS™)^xiv. The Alpha 7S III makes it easy to integrate video recordings with other professional camcorders by providing three color gamut settings S-Gamut, S-Gamut3, and S-Gamut3.Cine, allowing users to easily match footage shot on the Alpha 7S III with footage shot on the professional camcorders simplifying multi-camera post-production workflow. In addition to S-Log3 gamma curves, the Alpha 7S III supports an HLG (Hybrid Log-Gamma) picture profile with minimum post-production. The Alpha 7S III also allows up to 4K 60p 16-bit RAW output^xv to an external recorder via HDMI Type-A^xvi connector, offering additional post-production flexibility.

Improved Image Quality

The new CMOS image sensor and BIONZ XR™ image processing engine in the Alpha 7S III delivers legendary S-series sensitivity with significantly enhanced color reproduction and texture renderings for improved overall image quality. The base ISO has been lowered to 80, resulting in a normal range of 80-102,400 (expandable to 80-409,600 for video and 40-409,600 for stills) to provide more flexible ISO plus wide dynamic range with low noise at all settings. It offers improved image quality by approximately 1 stop of noise reduction^iv in the middle and high sensitivity ranges.

The colors and textures of foliage, human skin, and more are ideally and consistently reproduced without dependence on light sources. Gradation rendering has also been refined for better looking skin tones and highlight roll-off in portraits. It also improves AWB (Auto White Balance) performance with a new “Visible light + IR Sensor” that helps to achieve more precise white balance under artificial lighting, including fluorescent and LED lights.

Versatile Operability

Advanced Autofocus Performance for Hybrid use

For the first time in an Alpha 7S series camera, the Alpha 7S III offers Fast Hybrid AF by combining phase-detection and contrast-detection AF, giving it the ability to track subjects over a wide area with outstanding speed, precision and smoothness, even when using a narrow depth of field. Fine focus expression is possible with Sony’s E-mount lenses.

For environments with a lot of movement, Real-time Tracking and Real-time Eye AF are available to maintain constant focus on the intended subject. Sony’s advanced Real-time Eye AF improves detection performance by 30% over the previous systemⁱⁱⁱ, thanks to the new image processing engine. It ensures accurate, reliable detection, even when the subject’s face looks away. Real-time Tracking is initiated simply by touching the subject on the screen. Real-time Eye AF is automatically initiated when an eye is detected.

Flexible Autofocus Settings for Movie Shooting

Based on customer feedback, the camera includes several AF features for professional users including AF Transition Speed in seven settings, to easily create rack-focus transitions, and five AF Subject Shift Sensitivity settings, which allows the user to customize how easily AF will switch or stay with the locked-on subject. Touch Tracking allows user to not only initiate Real-time Tracking, but also compose and shoot while using a gimbal or while shooting solo. It’s now possible to Touch Focus during manual focus mode on the LCD screen or remotely from the Imaging Edge Mobile application^xvii.

New Heat-dissipating Structure

The Alpha 7S III’s design has been updated to ensure effective heat dissipation and minimizes overheating — even during extended continuous recording sessions at 4K 60p 10-bit 4:2:2 video lasting an hour or more^viii. A newly developed unique heat dissipating structure keeps the image sensor and image processing engine temperatures within their normal operating ranges, preventing overheating while maintaining compact body dimensions. The new heat-dissipating structure requires no fan or cabinet vents allowing Alpha 7S III to maintain dust and moisture resistance^xviii.

Movie Assist Functions

For video on-the-go, the Alpha 7S III is the first Alpha series camera to include Active Modeix with 5-axis optical in-body image stabilization to support especially difficult handheld movie shooting. It is also the first Alpha series E-mount body to feature a side-opening vari-angle rear screen, perfect for gimbal-mounted shots, complicated angles, handheld operation and more. The screen rotates sideways, up and down, and features a 3.0 type 1.44 million-dot (approx.) touch panel LCD monitor, for optimal visibility even in bright outdoor environments.

In addition, the Alpha 7S III provides a selection of new Creative Look with 10 presets that can be used for both photo and video shoots, making it easy to create interesting moods right in the camera to be used as is or customized by the user.

A digital audio interface has been added to the camera’s Multi Interface (MI) Shoe for clearer audio recordings from a compatible Sony external microphone. Used with Sony’s XLR-K3M XLR Adaptor Kit, the Alpha 7S III provides 4-channel 24-bit digital audio recording capability in an Alpha series camera for the first time. Like other MI shoe accessories, no cables or batteries are required, providing unrestrained freedom for Alpha system moviemaking.

Additional movie assist functions include a redesigned monitor display with a bold, clearly visible red frame that makes it clear when recording is in progress even when mounted on a rig or gimbal, custom zoom settings, adjustable white balance while recording, display rotation, interval recording, still extraction from movies and more.

Outstanding Still Image Photography

The Alpha 7S III includes a fast Hybrid AF system with 759 phase-detection AF points covering 92% of the image sensor. The camera can also achieve high AF precision to accurately and reliably focus in light down to EV-6^xix,where subjects are difficult to see clearly even with the naked eye. Users can continuously shoot more than 1,000 uncompressed RAW^xii images at up to 10fps, or up to 8fps in live view mode, with either the mechanical or electronic shutter.

The Alpha 7S III also includes the world’s firstx 9.44 million-dot (approx.), 0.64 type Quad-XGA electronic viewfinder with a high-definition OLED display and refined. The Alpha 7S III viewfinder offers a 0.90x viewfinder magnification^xx, 41° diagonal field of view, 25mm high eyepoint for clear, low-distortion corner to corner viewing. It is also dust, fog and moisture resistant^xviii, extremely responsive, and has switchable modes for different subject types. Every aspect of the Alpha 7S III viewfinder has been designed and refined for a professional workflow.

For the first time in one of Sony’s digital cameras, the Alpha 7S III includes HEIF (High Efficiency Image File Format) allowing for smooth 10-bit gradations and advanced compression technology to maintain image quality while significantly reducing file size and saving storage space. HEIF stills shot in this mode can be played back on a compatible Sony HDR (HLG) TV via a direct HDMI Type-A connection from the Alpha 7S III, delivering true-to-life dynamic range^xxi.

Versatile Design Made for the Pros

CFexpress Type A for High-speed Data Transfer

In another world’s firstx, the Alpha 7S III features two CFexpress Type A compatible media slots which also support UHS-I and UHS-II SDXC/SDHC cards, enabling high write-and-read speeds while keeping the camera body compact in size. CFexpress Type A cards are ideally suited to high-speed continuous RAW still image shooting as well as 4K 120pⁱ movie recording at high bit rates^xxii, providing next-generation write speeds that can quickly clear the buffers of cameras that generate high volumes of still image and movie data. High-speed data transfer to a PC is possible at about 1.7 times faster^xxiii than that of SD card. The dual slots can be set to relay mode for extended continuous recording of even the highest bit rate data as well as simultaneous recording and sort by format type recording.

Revised Menu System with Enhanced Touch Screen

The Alpha 7S III also features a revised menu structure for easier navigation and touch-responsive menu operation for faster, more intuitive control. For creators who shoot both stills and movies, separate settings can now be stored for stills and movie shooting for quick transition between the two.

High Reliability Gives Creators New Freedom

Professional users need more than just refined features and performance. They also need the reliability and durability demanded of any professional tool. The Alpha 7S III features a redesigned grip for greater comfort and a secure hold, an improved dust removal feature, plus dust and moisture resistance ^xviii that maximizes reliability in challenging environments. It includes a durable, reliable HDMI Type-A connector, and is the first Alpha series camera to support USB PD (Power Delivery), allowing higher power to be supplied from an external source so that users can continue to record for extended periods with minimal internal battery usage.

Advanced Connectivity for Professional Working Environments

The Alpha 7S III has been designed and configured to support photo and video journalists and sports shooters who need to deliver stills or movies as quickly as possible with several advanced connectivity options. The camera supports 5GHz^xxiv/2.4GHz wireless LAN (IEEE 802.11ac) and offers MIMO (multiple-input and multiple-output) to improve communication quality by using multiple antennas, doubling in speed when compared to the Alpha7R IV. It also carries new USB tethering support^xxv. When connected to a 5G (5th generation technology standard for cellular networks) compatible device via USB cable, it is possible to use 5G network for fast and stable FTP file transfer^xxvi. USB to high-speed wired LAN connectivity^xxvii also offers stable and fast FTP transfer for both movies and stills. A USB Type-C™ connector that supports fast SuperSpeed USB 5Gbps (USB 3.2) data transfer is provided, enabling high-speed PC Remote (tethered) data transfer available for smooth handling of large image files.

Pricing and Availability

The new Alpha 7S III Full-frame Interchangeable Lens Camera will be available in September 2020 for approximately $3,499.99 USD and $4,799.99 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

Exclusive stories and exciting new content shot with the new camera and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony a - Alpha.

 
Sony Announces World’s First CFexpress Type A Memory Card with High-speed Performance and Tough Durability

Up to 700MB/s[i] write speed and 800MB/si read speed

Compact design and advanced functionality

Effective heat dissipation design

TOUGH specification construction ensures high durability and dust/water resistance

Supported by File Scan Utility memory diagnostic software and Memory Card File Rescue data recovery software

SAN DIEGO – July 28, 2020 – Today, Sony Electronics Inc. announced a new generation of media — the world’s first[ii] CFexpress Type A memory cards, in both 80GB and 160GB, (CEA-G80T and CEA-G160T) as the most recent addition to Sony’s TOUGH specification cards. Delivering high transfer speed, durability and reliability, Sony’s new CFexpress Type A cards offer professional and stress-free performance for photographers and content creators

High-speed Performance

Both the CEA-G80T (80GB) and CEA-G160T (160GB) use the latest flash memory control technology to achieve write speeds as high as 700MB/sⁱ and read speeds as high as 800MB/sⁱ, greatly reducing buffer clearing times for efficient, stress-free shooting. The CFexpress Type A cards are ideally suited for high-speed continuous shooting of more than 1,000 uncompressed RAW still images, as well as 4K 120p movie recording at high bit rates with the Slow & Quick Motion functionⁱⁱⁱ when paired with new Alpha 7S III, which features two CFexpress Type A compatible media slots, that also support UHS-I and UHS-II SDXC/SDHC cards, for simultaneous media capture or extended continuous recording of even the highest bit rate data. Compliance with the VPG400 video performance guarantee profile specification ensures stable video recording at 400 MB/s—creating a smooth workflow for professional creators.

Effective Heat Dissipation DesignThe new CFexpress Type A memory cards are equipped with a heat sink to transfer heat generated by the card to the exterior when transmitting large amounts of data at high speed, using Sony's original alloy with excellent thermal conductivity. This enables users to record for long periods of time[iv] even when recording 4K 120p video internally.

Tough Durability

Keeping up with Sony’s TOUGH specifications, the new CFexpress Type A memory cards feature bending and impact resistance to protect precious data, even when frequently changing cards in the harshest environments. They are up to five times more resistant to drop impact and up to ten times more resistant to bending, compared to CFexpress Type A requirement standards, for outstanding durability. In addition, thanks to a specialized internal structure, they achieve an IPX7 water ingress protection rating and an IP5X dust ingress protection rating (IP57) for enhanced durability.

Reliability

Accidents happen. Sony’s Memory Card File Rescue[v] data recovery software allows users to recover accidently deleted RAW images and 4K video from memory cards. In addition, Sony’s Media Scan Utility[vi] media diagnostic software will be updated to support CFexpress Type A cards allowing users to diagnose and receive a warning before the number of read/write cycles approaches the card’s limit.

CFexpress Type A/SD Card Reader

Optimized for the new CFexpress Type A memory cards, the CFexpress Type A/SD card reader (MRW-G2) provides SuperSpeed USB 10Gbps (USB 3.2 Gen 2) transfer speed, via its USB Type-C® connector, allowing creators to establish an efficient workflow when dealing with high-resolution images files, 4K video and other types of high-volume data. When combined with a CFexpress Type A card, it allows users to transfer data approximately 2.8 times faster than with conventional media^vii. The MRW-G2 card reader can be used with CFexpress Type A and SDXC/SDHC (UHS-I and UHS-II) memory cards.

Pricing and Availability

CFexpress Type A memory cards and card reader will be available in September 2020. See below for suggested retail pricing:

(US) – CEA-G80T/CEA-G160T: $199.99 USD / $399.99 USD (CA) – CEA-G80T/CEA-G160T: $259.99 CAD / $519.99 CAD (US) – MRW-G2: $119.99 USD (CA) – MRW-G2: $159.99 CAD

Notes Alpha 7S III

[i] 10% of view cropped [ii] S-Log3 movies, Sony internal tests [iii] When compared to the BIONZ X™ image processor [iv] When compared to Alpha7S II [v] 40 to 409,600 for stills and 80 to 409,600 for movies. Sony test conditions [vi] When shooting full-frame still images. The number of AF points used depends on the shooting mode. [vii] This function does not track animal eyes [viii] Sony test conditions. XAVC S-I 10-bit 4:2:2, 25 deg C (ambient, camera when recording started), Auto Power Off Temperature: High. The value will vary depending on the shooting conditions. Movie shooting past an hour will continue until battery ends. [ix] In active mode, the shooting angle of view is slightly narrowed. If the focal length is 200 mm or more, it is recommended to set to standard [x] As of July 2020, Sony survey. Among full-frame mirrorless cameras [xi] Up to 10fps in continuous “Hi+” mode, and up to 8fps in continuous “Hi” mode Maximum fps will depend on camera settings [xii] Requires CFexpress Type A memory card [xiii] When XAVC S-I 4K or HD is selected via the file format menu [xiv] Requires compatible memory card [xv] Atomos Ninja V HDR monitor-recorder support planned. As of July 2020 [xvi] Sony’s Premium High Speed HDMI Cable DLC-HX10 recommended [xvii] Imaging Edge Mobile Ver. 7.4 or later required [xviii] Not guaranteed to be 100% dust and moisture proof [xix] ISO 100 equivalent, F2.0 lens, AF-S mode [xx] 50mm lens, infinity, -1m-1 diopter [xxi] Desktop application “HEIF Converter” for displaying and editing HEIF format is planned to launch in September 2020 [xxii] 4:2:2 10-bit All-I, when recording slow motion [xxiii] Sony test conditions. [xxiv] 5 GHz communication may be restricted in some countries and regions [xxv] Power Delivery supported smartphone is required [xxvi] Does not guarantee connection with all smartphone. FTP file transfer by USB tethering that utilizes 4G network is also possible [xxvii] A compatible USB-Ethernet adapter is required

Notes CFexpress Type A Memory Card:

[i] Actual performance may vary and is dependent on environment and usage. [ii] As of July 2020, Sony Survey [iii] 10-bit depth and 4:2:2 color sampling, All Intra recording, when shooting in slow motion. [iv] Depends on camera performance [v] Does not support data recovery for Content Protected and Game Data files. Not all data may be recoverable. [vi] MRW-G2 CFexpress Type A/SD card reader is required for CFexpress Type A card diagnosis. Diagnosis is not possible with readers from other manufacturers or a direct camera connection. [vii] Sony test conditions. Compared to Sony’s SDXC UHS-II memory card.

 
Orders

B&H and Adorama are taking Sony Alpha a7S III Mirrorless Digital Camera orders.

 
Learn more about the Sony a7s III at B&H Explora.

Learn more about the Sony a7s III at Adorama.

Tune in tomorrow, Tuesday, July 28, 2020 at 10:00 AM EDT for the Sony Alpha a7S III announcement.

B&H and Adorama will be taking Sony Alpha a7S III Mirrorless Digital Camera orders.

From Sony:

AP to Equip all Visual Journalists Globally with Sony Imaging Products

Sony Electronics to become AP’s exclusive global imaging provider for photo and video journalism

July 23, 2020 - Sony Electronics Inc. a global leader in imaging, and The Associated Press, the trusted global news organization, announced today a new collaboration that will make Sony the exclusive imaging products and support provider for AP news photographers and video journalists around the world.

With journalists in nearly 250 locations in 100 countries, AP provides factual, compelling journalism in all formats, including 3,000 photos and 200 videos each day. The news agency has a distinguished history of powerful visual journalism, winning the 2020 Pulitzer Prize for Feature Photography -- AP’s 54th Pulitzer and 32nd for photography -- and garnering recognition from the Royal Television Society for excellence in video.

A wide variety of Sony’s imaging solutions products will begin delivery immediately, including the full-frame mirrorless Alpha™ cameras, 4K XDCAM video cameras and an assortment of Sony’s 57 E-mount lenses including G Master™ models.

“We are extremely honored to announce this collaboration with The Associated Press, an organization with an incredible history in journalism that continues to raise the bar for global news reporting and delivery,” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “The Associated Press is a universally trusted brand for news information in the world. We are honored to equip AP’s journalists with our technology and support, giving them the opportunity to capture, transmit and deliver imagery in ways they never could before.”

“Sony’s history of innovation aligns well with AP’s, and with our vision for the future of visual journalism,” said Derl McCrudden, AP deputy managing editor for visual and digital journalism. “AP is committed to providing the best imagery to our member news organizations and customers across the globe. Adopting Sony’s cutting-edge equipment and technology allows us to do that, by enabling our photographers and video journalists to be faster and more flexible, ultimately creating better visual journalism.”

When the transition to Sony is complete, AP’s video journalists and photographers will for the first time be equipped with the same brand of cameras, allowing for seamless collaboration among the news agency’s journalists as they tell the world’s stories in whatever medium is right for the moment.

AP visual journalists will be able to share Sony’s cameras and lenses, as well as the images they capture, to produce a news report unhindered by technical limitations.

"The new mirrorless technology in Sony’s cameras allows for a completely silent operation, meaning our photojournalists can work in environments without interrupting the scene around them,” said AP Director of Photography J. David Ake. “This is a huge leap forward in photojournalism."

In addition to delivery of product, AP and Sony will work together to improve workflow and efficiency of field operations, including testing of 5G capabilities.

Sony offers 5G through its Xperia™ product line, which uses technology from its cameras, professional monitors and audio devices.

Mark your calendar for 10:00 AM EDT on July 28, 2020 for the Sony Alpha a7S III announcement.

B&H has the Sony Alpha a7S III Mirrorless Digital Camera on their site.

From Sony:

Sony Electronics Grows Lens Line-up with Launch of 12-24mm G Master, the World’s Widest Full-frame Zoom with a Constant F2.8 Aperture

SAN DIEGO – July 7, 2020 – Sony Electronics Inc. today announced an exciting new addition to its full-frame lens line-up with the introduction of the FE 12-24mm F2.8 GM (model SEL1224GM) Large-aperture Ultra-wide Zoom lens. This compact and versatile lens is ideal for shooting landscapes, astrophotography and architecture while providing extra mobility for active sports shooters who want to capture ultra-wide perspectives. As part of Sony’s flagship G Master series lenses, users can be completely confident that it delivers outstanding image quality up to an ultra-wide 12mm angle of view with F2.8 constant aperture and beautiful bokeh effects.

The introduction of the FE 12-24mm F2.8 GM now extends the F2.8 range of Sony’s G Master series zoom lenses all the way from 12mm to 200mm[ii] and at 12mm, offers the world’s widest range of zoom at F2.8. At this focal length, it is possible to emphasize distance and create dynamic perspectives that are beyond the scope of the human eye, opening the door to new avenues of creative expression.

“We are excited to introduce the new FE 12-24mm F2.8 GM as the 57th lens in Sony’s E-mount line-up”, said Neal Manowitz, deputy president of Imaging Products and Solutions Americas, Sony Electronics. “It is important for us to continue to push boundaries in the industry to develop the best tools for our customers. By extending our range of G Master constant F2.8 zoom lenses out to 12mm, we are excited to see how these new innovations will help our customers create like never before.”

The FE 12-24mm F2.8 GM benefits from innovative construction that delivers outstanding corner-to-corner image quality throughout the entire zoom range. It features three precise XA (extreme aspherical) elements including the largest XA element ever made for an a - Alpha brand lens. These XA elements, with an additional aspherical element, effectively suppress astigmatism, coma and field curvature right out to the image edges. Furthermore, three ED (Extra-low Dispersion) glass elements plus two Super ED glass elements, powerfully control chromatic aberration and combine to deliver corner-to-corner clarity while minimizing color fringing.

An extremely effective floating focus mechanism divides the lens’s focus group into two independently controllable groups, ensuring both outstanding close-up performance and maximum sharpness at any distance. The two independently controlled groups help realize a constant 11” (28 cm) minimum focusing distance throughout the zoom range, and because it is an internal focus lens, its length remains constant, so its center of gravity varies very little and is always optimally balanced in the hand.

The signature bokeh effects of Sony’s G Master series lens are achieved through the fine tuning of the lens’s spherical aberration characteristics during both the design and manufacturing process. At the same time, the extremely high surface precision of the lens’s XA elements effectively suppresses spherical aberration and, in combination with a 9-blade circular aperture, further enhances its exquisite bokeh.

The FE 12-24mm F2.8 GM employs four original high-speed, high-thrust XD (extreme dynamic) Linear Motors to ensure that it is compatible with the speed performance of both current and future camera bodies. With two XD Linear Motors for each of the lens’s focus groups, autofocus is fast and precise. New control algorithms maximize the response of the system while achieving flawless synchronization between the two focus groups. Further benefits include extremely quiet operation with minimal vibration and lower power consumption.

A brand-new Nano AR Coating II that can be evenly applied to large lens elements or highly curved element surfaces has been used for the first time on the FE 12-24mm F2.8 GM. It suppresses internal reflections, minimizes flare and ghosting for clear, crisp imagery and despite the lens's wide angle of view, Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult light.

Moviemaking

The constant F2.8 maximum aperture at all focal lengths ensures that exposure is stable when zooming. As a result, this means that shutter speed and ISO sensitivity can remain constant while shooting movies. The creative opportunities afforded by shooting movies at a 12mm angle of view with F2.8 constant aperture in full-frame are boundless, and when used on an APS-C or Super 35 camera, the wide end of the zoom range becomes equivalent to 18mm, providing a useful zoom range for moviemaking.

Professional Control

Weighing only 1.87 lbs (847 g), the FE 12-24mm F2.8 GM offers numerous features for full professional control of shots. These include a customizable focus-hold button, focus-mode switch, zooming ring and focusing ring that are positioned for easy operation while shooting. The Linear Response MF ensures that the focus ring responds directly to the most subtle adjustments when focusing manually so control feels immediate and precise. It is dust and moisture resistant [iii] and the front lens element features a fluorine coating that repels water, oil, and other contaminants, making it easier to wipe off any fingerprints from the lens surface. The rear filter holder accommodates standard sheet-type ND, color correction and other filters for expanded expressive capability. A cutting template for sheet filters is supplied.

Pricing and Availability

The FE 12-24mm F2.8 GM is available in in August 2020 for a suggested retail price of $2,999.99 USD and $3,999.99 CAD.

[1] Compared to interchangeable constant F2.8 zoom lenses for 35mm full-frame format digital cameras. As of July 2020. Sony survey.

[1] SEL1224GM, SEL1635GM, SEL2470GM, SEL70200GM

Preorders

Preorder the Sony FE 12-24mm f/2.8 GM Lens at B&H (starting 5pm ET, Tue Jul 07).

From Sony:

New Video-Forward Design and Compact Body Packed with Advanced Imaging Technology and Easy-to-Use Functionality

SAN DIEGO – May 26, 2020 – Sony Electronics Inc. today has announced the new pocket-sized digital camera ZV-1 (hereafter referred as “ZV-1”) – a lightweight, compact “all-in-one” style solution. Designed from the ground up for content creators and vloggers, the ZV-1 combines easy-to-use features with uncompromising imaging technology, making this the perfect tool for any content creator at all skill levels. “Sony’s new ZV-1 was purpose-built to meet the needs and demands of today’s video creators,” said Neal Manowitz, deputy president of Imaging Product and Solutions Americas at Sony Electronics. “We are always listening to our customers, and this camera is the result of direct feedback from our extended community. Featuring an innovative design plus many new technologies, settings and modes, it will allow creators to make content in ways they have never been able to before.” The ZV-1 features a 1.0-type stacked Exmor RS® CMOS image sensor with DRAM chip and 24-70mm[i] F1.8-2.8 ZEISS® Vario-Sonnar T* large-aperture lens creating beautiful background bokeh (background blur), allowing the subject to stand out from the background. The camera locks on to and tracks subjects with high accuracy and speed using Sony’s leading-edge autofocus system. The ZV-1 also includes the latest-generation BIONZ X™ image processor with front-end LSI delivering high resolution as well as low noise for superior image quality. It also combines this exceptional imaging technology with high-quality and versatile audio options. The ZV-1 is Sony’s first compact camera with a side-opening Vari-angle LCD screen, making it easier to compose your shots in selfie mode while connecting external audio accessories. To meet any video need, the ZV-1 contains advanced video features including 4K movie recording[ii] and in-body image stabilization.

Meeting the Needs of Today’s Content Creators

Quickly Switch Between two modes of Background Bokeh

The ZV-1 offers a simple solution to easily switch between two levels of background bokeh while recording. Using the new Background Defocus function, users can rapidly adjust the optical aperture between more and less background defocusing blur without losing focus on the subject. Located on top of the camera, this Bokeh button is easily accessible and makes selfie shooting operation a breeze.

Focus on the Subject You Want

The ZV-1 makes it easier than ever to shoot product reviews and similar video content. Gone are the days of placing a hand behind an object to prompt the camera to bring it into focus thanks to a new Product Showcase Setting, which allows for quick and smooth focus transitions between the subject’s face and the object placed in front of the lens. Building on the leading-edge technology developed for a™ (Alpha brand) and RX series cameras, this new compact camera includes advanced autofocus (AF) allowing it to lock on and track subjects with high accuracy and speed while recording. For maintaining focus on the intended subject or subjects in busy environments, Real-time Eye AF[iii] and Real-time Tracking AF for video allows the ZV-1 to seamlessly switch focus between multiple subjects while controlling the AF speed and tracking sensitivity.

Prioritize Your Face

Extreme changes in lighting, like walking outside on a sunny day and suddenly moving from a bright location into shade, are no problem for the ZV-1 thanks to the new Face Priority autoexposure (AE) function. It detects and prioritizes the subject’s face and adjusts the exposure to ensure the face is depicted at an ideal brightness in any environment. This AE technology also suppresses an abrupt change in exposure if the subject quickly turns away from the frame to eliminate unexpected blown-out or extremely dark shots. In addition, the camera features a new advanced color science that has been re-engineered to optimize skin tones for any subject in both still and video modes.

Crystal Clear Audio

High quality content requires clear, excellent audio quality, and the ZV-1 is well-equipped to produce just that with reliable and versatile audio options. The ZV-1’s onboard mic features Sony’s latest Directional 3-capsule Mic which was designed for forward-directional audio capture, allowing for clear capture of the subject’s voice while minimizing background noise, especially when operating in selfie mode. For added flexibility, the ZV-1 also features an industry standard mic jack (3.5mm) and Multi Interface Shoe™ (MI shoe) making it easy to connect a wide range of external microphones. The ZV-1 is also supplied with a wind screen[iv] accessory that fits on the MI shoe to minimize wind interference.

Design and Functionality Optimized for Vlogging

The ZV-1 was designed with content creators and vloggers in mind. This compact, lightweight (approx. 294g / 105.5mm x 60.0mm x 43.5mm) camera is the first Sony compact camera with a flip-out, tiltable LCD Screen, allowing creators to simplify their setup by utilizing the MI shoe for optional external mics without the need of an additional mounting bracket. Comfortably operate the ZV-1 with one hand thanks to the easy-to-hold comfortable grip and a large movie REC button located on the top of the camera for quick access to video recording, as well as a recording lamp on the front of the camera that indicates if the camera is actively recording.

The ZV-1 also includes advances in image stabilization, ensuring steady video even when shooting hand-held while walking. When recording in HD (Active mode), optical and electronic stabilization methods are combined to reduce shaking up to 11 times[v] that of standard SteadyShot™ image stabilization. When shooting 4K video using Optical SteadyShot (Active mode), there is improvement in stabilization effect of up to 8 times[vi] that of standard SteadyShot. The ZV-1 is also compatible with the GP-VPT2BT Shooting Grip with Wireless Remote Commander, offering additional stability and comfort combined with cable-free Bluetooth® connectivity.

Class-Leading AV Features

Despite the small form factor there are a multitude of pro-level movie making capabilities, including:

• 4K movie recording with full pixel readout and no pixel binning in high bit rate XAVC S™ codec. [vii]
• Industry standard 3.5mm microphone input
• Hybrid Log-Gamma (HDR) [viii] / S-Gamut3.Cine / S-Log3, S-Gamut3 / S-Log3
• Interval Shooting[ix] for stunning time-lapse videos[x]
• Super Slow Motion[xi] recording at up to 960fps[xii]
• Compatibility with ‘Movie Edit add-on[xiii]’ from the “Imaging Edge™” mobile application for image stabilization while editing[xiv] Highlight ability to edit aspect ratios for IG etc.

Live Streaming with the ZV-1

Transform the ZV-1 into a webcam by connecting it to a PC[xv] via USB, which allows content creators to interact with their followers in real-time while also utilizing the advanced imaging technology and unique features of the ZV-1. Sony’s new PC software will be available in July 2020.

New Vlogger Accessories Kit

Sony will also be introducing a Vlogger Kit (ACCVC1), which includes a GP-VPT2BT Shooting Grip with Wireless Remote Commander and 64GB Ultra High Speed Media Card. The grip is compatible with a variety of Sony cameras[xvi]. Pair this kit with an external microphone (sold separately), such as Sony’s Stereo Microphone (ECM-XYST1M), for a convenient and simple vlogging setup.

Pricing and Availability

The Digital Camera ZV-1 will be available in June 2020 for a special introductory price of approximately $749 USD through June 28, 2020. After that, the price will increase to approximately $799 USD. The ZV-1 will be available in Canada for approximately $999 CAD.

The ACCVC1 Vlogger Kit will be available in June 2020 with a special introductory offer of $50 off when purchased together with ZV-1 (at participating retailers) through June 28, 2020 in U.S. and June 25, 2020 in Canada, and can be purchased separately for approximately $149 USD and $199 CAD.

Exclusive stories and exciting new content shot with the new camera and Sony’s other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony’s a - Alpha brand.

Preorder: B&H | Adorama

From Sony:

Tokyo, Japan - Sony Corporation today announced the establishment of the “Sony Global Relief Fund for COVID-19,” a 100 million US dollar fund to support those around the world affected by the COVID-19 virus.Through this fund, Sony will provide support in three areas: assistance for those individuals engaged in frontline medical and first responder efforts to fight the virus, support for children and educators who must now work remotely, and support for members of the creative community in the entertainment industry, which has been greatly impacted by the spread of the virus.

In terms of medical support, 10 million U.S. dollars of the fund will be devoted first to the COVID-19 Solidarity Response Fund for WHO powered by the UN Foundation and Swiss Philanthropy Foundation, as well as Médecins Sans Frontières (MSF), United Nations Children's Fund (UNICEF) and United Nations High Commissioner for Refugees (UNHCR) to assist medical workers and others on the frontline of response efforts to the virus. Sony will also work with its external partners to explore ways that it can support activities that prevent the further spread and contribute to treatment of the COVID-19 virus.In the area of education, where children, who represent the next generation, are losing education opportunities as a result of school closures, Sony will explore ways to leverage its technologies in support of education activities, and cooperate with educators to implement these measures.

Furthermore, in terms of the creative community such as music, pictures, games and animation, together with its group companies engaged in the entertainment industry, Sony will seek ways to support up-and-coming creators, artists and all those in professions supporting the industry, who have been impacted by the cancellation or postponement of concerts and live events, or the shutting down of film and television productions.Sony also announced that employees will be able to provide their support through a matching gift program that is scheduled to be offered to its approximately 110,000 employees worldwide.

Kenichiro Yoshida, President and CEO, Sony Corporation, said, “Sony extends its condolences to the families of those who have passed away as a result of the COVID-19 crisis, and extends its sympathies to all those who have been impacted. In order to overcome the unprecedented challenges that as a society we now face around the world, we will do all we can as a global company to support the individuals on the frontlines of the battle against COVID-19, the children who are our future, and those who have been impacted in the creative community.”Going forward, Sony will work together with its partners and stakeholders to explore ways to further extend these initiatives.

From Sony:

Sony Expands Full-frame Lens Line-up with Introduction of New Large-aperture, Ultra-wide-angle Prime Lens

SAN DIEGO – February 25, 2020 – Adding to its extensive range of native mirrorless full-frame lenses, Sony Electronics today announced the launch of the new G Lens™ series FE 20mm F1.8 G (model name SEL20F18G), perfect for a variety of creative needs including portraits, astrophotography, landscape and street photography, as well as capturing impressive video. Ensuring exceptional G Lens resolution and bokeh, the FE 20mm F1.8 G is a compact, lightweight, ultra-wide prime lens – the widest full-frame prime lens in Sony’s E-mount lineup – giving users a new resource for stretching the boundaries of their artistic imaginations.

The impressive lens design features two advanced aspherical (AA) elements and three extra-low dispersion (ED) glass elements to suppress chromatic aberration and delivers high corner-to-corner image quality with minimal distortion, even at the maximum F1.8 aperture. It has excellent close-up performance, with a minimum focus distance of 7.5 inches (max. magnification: 0.2 times), and delivers beautifully de-focused backgrounds, or bokeh. For challenging subjects like night scenes or starry skies, the FE 20mm F1.8 G delivers crisp and clear images thanks to its advanced optical design that accurately reproduces point light sources with high contrast and minimum sagittal flare.

The compact design and versatility of the FE 20mm F1.8 G makes it the perfect all-inclusive lens for photographers and videographers. Weighing only 13.2 oz (373g), its small size and light weight make it truly mobile when used with compact E-mount bodies as part of a well-balanced system that is ideal for use on gimbals or accessory grips.

In addition, the use of two extreme dynamic (XD) Linear Motors delivers fast, precise and quiet autofocus for both stills and video shooting.

Designed to be dust and moisture resistant and having a fluorine front element coating, the FE 20mm F1.8 G is highly reliable and easy to operate. It also features a customizable focus-hold button and aperture ring with a click on/off switch and is compatible with a variety of 67mm filters for extra creative control.

“We’re driven by the needs of our customers and will continue developing the best tools to meet their creative ambitions,” said Neal Manowitz, deputy president of Imaging Products and Solutions Americas, Sony Electronics. “Our 56th E-mount lens, the new FE 20mm F1.8 G, is fast, lightweight and extremely versatile, giving creators yet another compelling tool to help realize their vision.”

Pricing and Availability

The FE 20mm F1.8 G will be available in March 2020 for a suggested retail price of $899.99 USD and $1,199.99 CAD.

From Sony:

Sony Introduces New GP-VPT2BT Wireless Shooting Grip

Versatile, Reliable and Cable-free Grip for Improved Mobility and Creativity

Building on the growing lineup of cameras and accessories developed for modern creators, Sony today has announced the new GP-VPT2BT shooting grip with wireless remote commander. Ideal for many different types of content creation ranging from vlogs to travel photography / videography to simple everyday use, the new grip offers optimum stability and comfort combined with cable-free connectivity and a reliable dust and moisture resistant designⁱ.

Compatible with a variety of Sony’s latest digital camerasⁱⁱ,the GP-VPT2BT connects easily via Bluetooth® wireless technology, allowing creators to simply aim and shoot without interfering cables or exposed inputs. The new grip includes a useful tilt feature that allows for flexible vertical angle adjustment as well as the ability to switch from normal to self-shooting mode with ease. Additionally, it has an adjustment wheel that can be loosened or tightened to allow for seamless operation with cameras of different sizes and weights. The grip also includes a flip button, indicator light and lock switch, and can be quickly changed into a tripod by simply expanding the bottom portion, enabling easy stable, hands-free shooting.

The new GP-VPT2BT Shooting Grip With Wireless Remote Commander will ship this month in North America, priced approximately $140 U.S. or $180 CA.

ⁱ Not guaranteed to be 100% dust and moisture proof.

ⁱⁱ Compatible with a9 II, a9, a7R IV, a7R III, a7 III, a6600, a6400, a6100, and RX100 VII. Firmware must be updated on cameras to ensure compatibility.

 
The Sony GP-VPT2BT will be available for order at B&H and Adorama (these links will work when ordering opens).

From Sony:

Sony Electronics Introduces the Alpha 9 II with Enhanced Connectivity and Workflow for Professional Sports Photographers and Photojournalists

New Alpha 9 II Combines Alpha 9’s Unrivaled Speed with New Functionality to Match the Needs of Professionals

SAN DIEGO — October 3, 2019 — Sony Electronics today announced Alpha 9 II (model ILCE-9M2). The latest model from Sony’s acclaimed line-up of a (Alpha) full-frame interchangeable lens cameras, the new model has been created to support working professionals in the fields of sports photography and photojournalism.

The new Alpha 9 II builds on the impressive legacy of the original Alpha 9, maintaining groundbreaking speed performance, including blackout-free continuous shooting at up to 20 frames per second with Auto Focus and Auto Exposure tracking at 60 calculations per second.

Updates include significantly enhanced connectivity and file delivery, continuous shooting at up to 10 fps with mechanical shutter, and evolved AF performance with newly optimized algorithms, re-designed build to enhance durability and operability.

“The voice of our customers is absolutely critical to Sony – we are always listening,” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “The Alpha 9 II is the direct result of our work with agency, sports and news photographers since the launch of the original Alpha 9. We have added connectivity and network capabilities that drastically improve the professional workflow, while also making enhancements to design, interface and processing power that complete the user experience. Complemented by our extremely versatile E-mount system – with 55 native lenses introduced at this point including super-telephoto 600mm and 400mm G Master™ series lenses – this new camera is a tool unlike any other for professionals, whether in the field or on the field.”

Raising the Bar for Built-in Connectivity in the Professional’s Workflow

The Alpha 9 II includes a built-in 1000BASE-T Ethernet terminal, enabling gigabit communication for high-speed, stable data transfer operations. Additionally, File Transfer over SSL or TLS encryption (FTPS) is supported for increased data security and PC remote (tether) shooting performance is improved, with decreased release time lag and reduced live view screen delay when using the ‘Remote Camera Tool’ desktop application. The speed of the camera’s built-in wireless LAN functionality has also been increased, adding a stable and fast 5 GHz (IEEE 802.11ac) band, in addition to the 2.4 GHz provided in the Alpha 9. IEEE 802.11a/b/g/n/ac standards are all supported.

Designed to improve the speed of news agencies’ workflow, the Alpha 9 II features a new Voice Memo function that allows spoken information to be attached to images in the form of voice memos that can be replayed when the images are reviewed. The voice data can also be included with images sent to an editor, giving them important information needed for effective editing. Alternatively, a field photographer can also use the ‘Transfer & Tagging add-on’ “Imaging Edge™” application to transfer voice tags with the images to their mobile device and have the voice memos automatically converted to text and added to the JPEG images in the form of IPTC metadata. All of this can be done automatically or manually selected by the photographer.

By combining wireless voice/image transfer and automatic voice-to-text conversion with the ability to auto-transfer images with attached voice memos via FTP, it is possible to shoot and transfer the results to an FTP server without ever having to operate a smartphone. FTP settings within the app can also be sent to a camera via Bluetooth®, allowing for a faster workflow.

The Platinum Standard for Speed and Auto Focus Performance

The new Alpha 9 II shares the same acclaimed 35mm full-frame stacked 24.2 MP Exmor RS™ CMOS image sensor with integral memory as the original Alpha 9, giving it the same unmatched speed performance and outstanding image quality. The new model can shoot continuously and completely silently at 20 fps for up to 361 JPEG images or 239 compressed RAW images, with no viewfinder blackout allowing the photographer to follow the subject and action with no interruption to the EVF during picture taking. For times when mechanical shutter is preferred or required, the new Alpha 9 II has been improved to shoot at up to 10 fps, about 2x the speed of the Alpha 9.

The camera is able to function while continuously calculating Auto Focus and Auto Exposure at up to 60 times per second, with newly optimized AF algorithms that provide notably enhanced AF precision and performance, ensuring that even the most erratic subject motion that is associated with sports are captured with high precision. Also useful for sporting events, the camera now offers an anti-flicker shooting mode that automatically detects and adjusts for the presence of fluorescent or artificial lighting to maximize image quality.

The advanced focusing system in the new Alpha 9 II is far beyond the capabilities of any professional camera. Comprised of 693 focal-plane phase-detection AF points covering approximately 93% of the image area, as well as 425 contrast AF points, the Fast Hybrid Auto Focus system achieves extremely fast and accurate performance, ensuring all fast-moving subjects are accurately captured. Additional notable focusing capabilities include Real-time Eye AF with right eye / left eye selection, Real-time Eye AF for animal augmented with a new algorithm, Real-Time Eye AF for movie, Real-time Tracking, selectable focus frame color, Touch Pad focus point control while using the viewfinder and more. AF can also now continuously track even if continuous shooting is greater than F16, providing further accuracy for shots that require slower shutter speeds.

Refined Build and Operability

• Upgraded BIONZ X™ image processing engine gains maximum benefit from the sensor’s fast readout speed; processor works with front-end LSI to enhance speed in AF/AE detection, image processing, face detection and accuracy, and more
• Upgraded dust and moisture resistant design to meet the needs of professionals in even the most challenging outdoor conditions; stronger sealing provided at all body seams as well as the battery compartment cover and media slot
• Latest developed image-processing algorithm reduces noise in the medium-to-high sensitivity range while improving subjective resolution and image quality
• 5-axis optical in-body image stabilization system that provides a shutter speed advantage of 5.5 steps
• Improved grip configuration for even greater comfort and sure hold; compatible with Sony VG-C4EM Vertical Grip
• Improved button design and feel; increased diameter and feedback of the ‘AF-ON’ button; a refined multi-selector joystick design; an exposure compensation dial lock button; and a redesigned shape and new position for the rear dial
• Redesigned shutter mechanism to suppress even the slightest movement that can cause image blur; tested for durability in excess of 500,000 shutter cycles
• USB Type-C™ connector that supports fast USB 3.2 Gen 1 data transfer
• Dual media slots that are both compatible with UHS-I and UHS-II SD cards, allowing higher overall capacity and faster read/write speeds
• Digital audio interface has been added to the camera’s Multi Interface Shoe™ (MI Shoe), enabling the new ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit to be connected directly to the MI Shoe for cleaner, clearer audio recordings

Pricing and Availability

The new Alpha 9 II will be available in November 2019 priced at approximately $4,500 US and $6,000 CA. It will be sold at a variety of Sony's authorized dealers throughout North America.

Order the Sony a9 II

Orders for the Sony a9 II will be accepted beginning on Oct 3rd at 6:00 PM EDT. Support this site by ordering from one of these highly-trusted retailers:

B&H | Adorama | WEX

# # #

1. Electronic shutter mode. Display updating will be slower at slow shutter speeds
2. “Hi” continuous shooting mode. At of 1/125 sec. or higher. In AF-C mode the maximum continuous frame rate will depend on the shooting mode and lens used. A software update may be required for some lenses. Visit Sony’s support web page for lens compatibility information
3. At shutter speeds of 1/125 sec. or higher. The number of AF calculations will depend on the lens used
4. Version 2.0 or later required. For more information on the new application updates, please visit the ‘Remote Camera Tool’ website at https://support.d-imaging.sony.co.jp/app/remotecameratool/l/index.php
5. Models sold in some countries/regions support IEEE 802.11b/g/n (2.4 GHz) wireless LAN only. 5 GHz communication may be restricted in some countries and regions>
6. Version 1.1 or later required. Ver.1.1 will be released in October 2019. For more information on the new application updates, please visit the ‘Transfer & Tagging add-on’ website at https://sony.net/ttad/
7. Only available in regions where Google services are available. Voice Memo exceeding 50 seconds cannot be converted to text
8. “IPTC Metadata” is standards of metadata included in digital images formulated by IPTC (International Press Telecommunications Council)
9. Approximately, effective
10. Silent shooting is possible when Shutter Type is set to "Electronic" and Audio signals is set to "Off"
11. “Hi” continuous shooting mode, UHS-II memory card. Sony tests
12. “Hi” continuous shooting mode, compressed RAW, UHS-II memory card. Sony tests
13. Only 100 Hz and 120 Hz flicker is detected. Continuous shooting speed may decrease. Flicker-free shooting is not available during electronic shutter, BULB exposure, or movie recording
14. Stills only
15. This function does not track animal eyes
16. “Tracking” in the menu
17. When the camera [Aperture Drive in AF] is set to [Focus Priority], the aperture value can be set greater than F16. The continuous speed slows down.The compatible lenses are [SEL200600G][SEL35F18F][SEL400F28GM][SEL600F40GM]
18. Not guaranteed to be 100% dust and moisture proof
19. CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off
20. Sony internal tests with electronic front curtain shutter

From Sony:

Sony Electronics Announces Two New APS-C Zoom Lenses for Versatile E-mount System

New APS-C E 16-55mm F2.8 G Standard Zoom Lens and APS-C E 70-350mm F4.5-6.3 G OSS Super-Telephoto Zoom Lens Bring E-mount Lens Total to 54

SAN DIEGO — August 28, 2019 — Sony Electronics today has announced two new APS-C zoom lenses in the G Lens™ series for their E-mount line-up, including the E 16-55mm F2.8 G standard zoom lens and the E 70-350mm F4.5-6.3 G OSS super-telephoto zoom lens. With this announcement, Sony’s versatile E-mount system now features a total of 54 lenses.

In addition to the new lenses, Sony has also introduced two new APS-C Mirrorless Cameras, the Alpha 6600 and Alpha 6100 models, further strengthening the company’s APS-C lineup.

“Sony’s ‘One Mount’ solution for both APS-C and full-frame cameras provides creators a unified system for all of their photography and video needs, said Neal Manowitz, deputy president of Imaging Products and Solutions at Sony Electronics. “With a total of 54 different lenses and a growing range of camera bodies, E-mount offers more versatility than any other mirrorless system. We will continue to drive innovation in all aspects of imaging, empowering all creators to capture and create like they’ve never been able to before.”

Ultra-Sharp APS-C E 16-55mm F2.8 G Standard Zoom Lens (model SEL1655G)

The 16-55mm (24-82.5mm in 35mm equivalent focal length) APS-C standard zoom with a constant F2.8 aperture offers excellent G Lens image quality with outstanding all-around performance. This lens is ideal for both professionals and enthusiasts to capture landscapes, portraits, and everyday snapshots.

Key Features

1. Two AA (advanced aspherical) and two aspherical elements suppress aberration for outstanding corner-to-corner G Lens resolution, while three ED (Extra-low Dispersion) glass elements reduce chromatic aberration and color bleeding to a minimum
2. Clear and high image quality by suppressing flare and ghosting by adoption of Nano AR coating
3. 9-blade circular aperture mechanism and precisely controlled spherical aberration ensure beautiful bokeh
4. Bright constant F2.8 optics in a compact, lightweight lens at 494 grams (15.88 oz.)
5. XD (extreme dynamic) Linear Motor – as equipped in G Master™ series lenses – utilized for fast, precise, quiet AF and tracking
6. Professional control and reliability
7. Customizable focus hold button for instantaneous operation
8. Linear Response MF for fine, responsive manual focus control
9. Dust and moisture resistant design in order to deal with difficult outdoor conditions
10. Fluorine coated front element to resist dirt and fingerprints

Compact and Lightweight APS-C E 70-350mm F4.5-6.3 G OSS Super-telephoto Zoom Lens (model SEL70350G)

The new E 70-350mm F4.5-6.3 G OSS super-telephoto zoom lens with optimized optical and mechanical design provides excellent G Lens image quality throughout the image area, right out to the maximum 350mm (105-525mm in 35mm equivalent) focal length. High optical performance is combined with the convenience and mobility of a compact, lightweight design, even with 5x zoom. It also includes built-in optical image stabilization, which adds even further stability and convenience to this versatile super-telephoto zoom that is ideal for landscape and wildlife photographers.

Key Features

1. Excellent corner-to-corner G Lens image quality all the way to 350mm
2. One aspherical lens suppresses optical aberration and provide outstanding resolution from corner-to-corner
3. Three ED glass elements effectively arranged suppress chromatic aberration and control color blur even at corners
4. Circular aperture contributes to soft, beautiful bokeh
5. Compact, lightweight design at 625 grams (20.09 oz.) makes this 5x super-telephoto zoom remarkably mobile
6. Sony’s advanced XD Linear Motor technology in an APS-C format lens, for fast, precise AF and tracking
7. Excellent control and reliability
8. Built-in Optical SteadyShot™ image stabilization makes it easier to capture images with greatly reduced blur, particularly when shooting at super-telephoto focal lengths
9. A conveniently placed focus hold button can be assigned to a variety of functions via camera body
10. An AF/MF focus mode switch on the lens makes it easy to quickly switch between auto and manual focus to respond to changing shooting needs
11. Engage the zoom lock switch to prevent the lens from extending under its own weight during transportation
12. Dust and moisture resistant design

Pricing and Availability

The new E 16-55mm F2.8 G APS-C Standard Zoom Lens will be available in October 2019 and will be sold for approximately $1,400 US and $1,450 CA. It will be sold at a variety of Sony's authorized dealers throughout North America.

The E 70-350mm F4.5-6.3 G OSS APS-C Super-telephoto Zoom Lens will be available in November 2019 and will be sold for approximately $1,000 US and $1,000 CA. It will be sold at a variety of Sony's authorized dealers throughout North America.

Preorders

Preorder the new Sony gear at B&H.

From Sony UK:

Sony today announced two new additions to its a(Alpha) APS-C series of mirrorless cameras with the launch of the Alpha 6600 (model ILCE-6600) and Alpha 6100 (model ILCE-6100). These new additions to the range integrate Sony’s advanced technologies into compact and lightweight bodies including leading-edge autofocus performance, superb image quality and the very latest video technologies. The new Alpha 6600 has been designedtoaddress the needs of the most demanding photographers and videographers with its versatility making it suitable for multiple types of shooting scenarios and users. The Alpha 6100 is targeted at users who are looking to make the step-up to shooting with interchangeable lens cameras and wish to shoot high-quality photos and videos in a variety of different situations.

The Sony APS-C range has been further strengthened by the launch of two new lenses, the E 16-55mm F2.8 G standard zoom lens and the E 70-350mm F4.5-6.3 G OSS super-telephoto zoom lens. With this announcement, Sony’s versatile E-mount system now features a total of 54 lenses.

“Our ‘One Mount’ strategy to continually expand the E-mount system, cameras and lenses with complete inter-compatibility between full-frame and APS-C, means that we want to offer the widest range of exciting products that customers can select from when choosing the right tool for their needs,” said Yann Salmon Legagneur, Director of Product Marketing, Digital Imaging, Sony Europe. “The APS-C market is extremely important to Sony and the Alpha 6600 and Alpha 6100 are both cameras that pack-in the very latest technology breakthroughs and whether you shoot stills, video or a combination of the two, we are confident that users will be very happy with the results.”

At the heart of both the new Alpha 6600 and Alpha 6100 sit a24.2MP[i] Exmor CMOS image sensor, the latest BIONZ X image processor and a front-end LSI implemented in Sony’s full-frame cameras. This powerful trio combine to deliver all-round enhancements in image quality and performance across all areas of photo and video capture.

The Alpha 6600 and Alpha 6100 offer a lightning fast autofocus acquisition time of 0.02 seconds[ii]. With 425 focal-plane phase-detection AF points covering approximately 84% of the image area and 425 contrast-detection AF points, the high density and wide coverage of the AF system ensure reliable AF, even in the most challenging light conditions. Both new models benefit from Sony’s ‘Real-time Tracking’ which utilises Sony’s latest algorithm including AI[iii]-based object recognition to ensure that subjects can be captured with excellent accuracy, even via the touch panel on the rear screen. In addition, the new models offer ‘Real-time Eye AF’, the latest version of Sony’s acclaimed Eye AF technology, which employs AI-based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed and tracking performance of Eye AF for both humans and animals[iv], and allows the photographer to concentrate exclusively on composition[v].

An Eye for Detail

Based upon feedback from users of existing Sony APS-C camera users, further features have been added to the Alpha 6600 and Alpha 6100 to fine tune the user experience. These include:

• Improved colour reproduction; Algorithms inherited from full-frame models deliver natural colour reproduction, particularly in skin tones
• Hi-resolution internal 4K[vi] movie recording with full-pixel readout without pixel binning in Super 35mm format with easy smartphone transfers via the Imaging Edge Mobile application[vii]
• Interval shooting[viii] for stunning time-lapse videos
• 180-degree tiltable, 3.0-type 921k-dot (approx.) LCD touch screen
• Integrated Microphone input for clear and crisp audio on video recordings

Alpha 6600

Across an ISO range of 100-32000 (expandable to ISO 50 – 102400[ix]), the new Alpha 6600 offers superb low-noise performance and delivers extremely high-quality images, even in low-light conditions. By applying noise reduction and sharpness processing optimally in each area, Area-specific Noise Reduction and Detail Reproduction Technology greatly reduce noise while preserving high resolution contributing to fine reproduction of subject textures and shadow details.

The Alpha6600 packs in many of the technology breakthroughs that are attracting praise on Sony’s high-end full-frame cameras. These include:

• Sony’s innovative 5-axis in-body image stabilisation system that results in a 5.0-step[x] shutter speed advantage
• Implementation of the industry-leading[xi] long battery life with Sony Z Battery for the first time on an APS-C camera, enabling extended power performance; approx. 720 still images using viewfinder, approx. 810 images using LCD monitor[xii]
• A tough magnesium alloy design that is dust and moisture resistant[xiii]
• Real-time Eye AF for movie shooting[xiv]. When activated, the eye of a subject is automatically tracked with high precision and reliability, allowing the shooter to focus on the content itself as opposed to what is in focus or not in focus. Touch Tracking functionality will also automatically initiate Eye AF when a human subject is selected
• Integrated headphone jack which allows the user to connect high-quality headphones for accurate monitoring of recorded sound

4K Recording [vi]

The Alpha 6600 boasts internal 4K movie recording in Super 35mm format with full pixel readout without pixel binning, to capture approximately 2.4x[xv] the amount of information required for 4K movies (Also available in Alpha 6100). This oversampling results in stunning footage, delivered in the XAVC S format with unparalleled resolution. The Alpha 6600 equips an HLG (Hybrid Log-Gamma)[xvi]picture profile that supports an instant HDR workflow. Recorded movies played back on an HDR (HLG)compatible TV will appear true-to-life, with no blocked shadows or blown highlights, without the need for colour grading. For users who want to colour grade their footage in post-production, S-Log3 and S-Log2 Gamma profiles are provided.

Pricing and Availability

The Alpha 6600 will ship in Europe in October 2019 priced at approximately €1600 body only or as a kit with the SEL18135 lens for €2000.

The Alpha 6100 will ship in Europe in October 2019 priced at approximately €900 body only, as a kit with the SEL1650 lens for €1000 or as a kit with the SEL1650 and SEL55210 priced at approximately €1250.

Preorders Begin at 10:00am Eastern Time Today:

Sony Alpha 6600 - B&H | Adorama | Amazon US
Sony Alpha 6100 - B&H | Adorama | Amazon US

[i]Approximate effective megapixels
[ii]Based on Sony research, CIPA-guideline-compliant internal measurement with an E 18-135mm F3.5-5.6 OSS lens mounted, Pre-AF off and viewfinder in use
[iii] AI (artificial intelligence) including machine learning technology is used
[iv]Real-time Eye AF for Animals supports still images only and cannot be used in combination with tracking. Does not work with some types of animal. Focusing may not perform well depending on scene and subject conditions
[v]Both right eye and left eye are selectable, either via the menu or by the touchscreen panel
[vi]3840×2160 pixels. A Class 10 or higher SDHC/SDXC memory card is required to record movies in the XAVC S format. UHS-I (U3) SDHC/SDXC card is required for 100Mbps
[vii] Imaging Edge Mobile Ver. 7.2 or later is required
[viii] Wi-Fi does not work during interval shooting
[ix]Only on still images
[x]Based on CIPA standard. Pitch/yaw shake only. With Sonnar T* FE 55mm F1.8 ZA lens mounted. Long-exposure Noise Reduction off
[xi]Among mirrorless interchangeable-lens digital cameras equipped with an APS-C image sensor. As of August 2019, based on Sony research
[xii]CIPA standard compliant
[xiii]Not guaranteed to be 100% dust and moisture proof
[xiv] This function does not track animal eyes
[xv]24p recording. Approx. 1.6x at 30p
[xvi] Connect this product to an HDR (HLG) compatible Sony TV via a USB cable when displaying HDR (HLG) movies

From Sony Europe:

Highlights:

• Newly developed 1.0-type stacked 20.1 MP[i] Exmor RS CMOS image sensor with DRAM chip and latest generation BIONZ Ximage processor
• Alpha 9-level speed performance with up to 60 AF/AE tracking calculations per second[ii] and 20fps[iii] blackout-free shooting[iv] with AF/AE tracking
• World leading[v] 357-point focal-plane phase-detection AF + 425-point contrast-detection AF with world’s fastestv 0.02 sec[vi] high AF speed
• Real-time Tracking and Real-time Eye AF for humans and animals[vii]
• ZEISS Vario-Sonnar T* 24-200mm[viii] F2.8 – F4.5 Large Aperture High Magnification Zoom Lens
• New ‘Single Burst Shooting’[ix] Drive Mode at up to 90fps[x] speed
• Pro-level movie functionality including 4K[xi] HDR (HLG)[xii] , Real-time Tracking and Real-time Eye AF for movie shooting, 4K Active SteadyShot,Vertical-position data recording for movies and integrated microphone jack

July 25, 2019 – Sony today announced a new addition to its award-winning series of RX cameras with the launch of the RX100 VII (model DSC-RX100M7). Utilising technologies developed for Sony’s full-frame mirrorless camera Alpha 9, the RX100 VII achieves new levels of performance in a compact camera, in both stills and movie shooting, inspiring the user to feel confident that they are armed with professional-level power in their pocket for spontaneous shooting in everyday life.

The RX100 VII is powered by a newly developed 1.0-type stacked Exmor RS CMOS image sensor and the latest generation BIONZ X image processor. This combination delivers new levels of autofocus performance and achieves speed breakthroughs that have previously only been seen on the Alpha 9. Flexibility of shooting is ensured by a ZEISS Vario-Sonnar T* 24-200mmviii F2.8-4.5 high magnification zoom lens, making the RX100 VII a versatile choice for all types of shooting scenarios and users, from photo enthusiasts to professionals.

New Standard for AF Performance in a Compact Camera

The RX100 VII offers a world leadingv 357 focal-plane phase-detection AF points and 425 contrast-detection AF points. In addition, thanks to a newly optimised lens drive control, world’s fastestv 0.02 secviAF acquisition time is realised. A major leap in AF/AE tracking performance during continuous shooting[xiii] means the camera performs AF/AE calculations up to 60 times per secondii and captures fast moving action at 20fpsiii with AF/AE tracking, ensuring that each moment is shot with swift and accurate focus.

In addition, the image sensor realises blackout-free shootingiv for a completely live view, even when continuous shooting at 20fpsiii; the same experience as the Alpha 9.The RX100 VII also debuts a new drive mode, Single Burst Shootingix, for capturing the perfect high-speed shot at up to 90fpsx in JPEG/RAW format utilising the anti-distortion shutter. ‘Single Burst Shooting’ix allows the photographer to frame fast moving action and shoot as if taking a single shot but the camera will actually deliver 7 still images, taken at 90fps, 60fps or 30fps, so the user can select the perfect moment.

For the first time in a compact camera, the RX100 VII introduces advanced ‘Real-time Tracking’ and ‘Real-time Eye AF’ capabilities. ‘Real-time Tracking’ utilises Sony’s latest algorithm including artificial intelligence-based object recognition to ensure that subjects can be captured with excellent accuracy, even via the touch panel on the rear screen. ‘Real-time Eye AF’, the latest version of Sony’s acclaimed Eye AF technology, employs AI-based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed and tracking performance of Eye AF for both humans and animalsvii, and allows the photographer to concentrate exclusively on composition[xiv].

Movie-Making Marvel

The compact and lightweight characteristics of the RX100 VII (approx. 302g / 102mm x 58mm x 43mm[xv]) mean it can always be carried around and can be mounted in places that larger cameras cannot. But its small factor belies a multitude of pro-level movie-making capabilities perfect for on-the-go shooting such as vlogging:

• 4K in-body movie recording with full pixel readout and no pixel binning in high bit rate XAVCSxi
• Real-time Tracking and Real-time Eye AF for video
• 4K Active SteadyShot that is 8x more effective than 4K Standard SteadyShot[xvi]
• Integrated Microphone input[xvii]
• Hybrid Log-Gamma (HDR) / S-Gamut3.Cine / S-Log3, S-Gamut3/S-Log3
• Compatibility with ‘Movie Edit add-on’ from the ‘Imaging EdgeTM’ mobile application for movie stabilisation and editing
• Vertical-position data recording for movies[xviii]
• Interval Shooting[xix] for stunning time-lapse videos
• Super Slow Motion[xx] recording at up to 1000fps
• 180-degree flip screen for ease-of use whilst vlogging

“The RX100 VII sets new standards for both photography and videography in a compact camera and we are confident that its phenomenal speed and AF capabilities will be very well received by customers,” said Yann Salmon Legagneur, Director of Product Marketing, Digital Imaging, Sony Europe. “Users will feel the reassurance that that they have the power of an Alpha 9 in their pocket, in compact form, so they can trust this camera in any given situation.”

New Jacket Case for the RX100 Series

Sony has also introduced a new black leather-look body case for the RX100 series(LCJ-RXK) which includes a lens jacket and shoulder strap to protect the camera from bumps and shocks. It provides easy access to the microphone jack and USB terminal which enables charging and image transfers without the need to remove the case.

Pricing and Availability

The RX100 VII and LCJ-RXK will ship in Europe in August 2019 priced at approximately €1300 and €85 respectively.

Preorders
Sony Cyber-shot DSC-RX100 VII Digital Camera - B&H | Adorama

[i] Approximate effective megapixels
[ii] When using the electronic shutter; effective when the shutter speed is 1/60 or above
[iii] When using the electronic shutter with "Continuous shooting mode: Hi". Effective when the shutter speed is 1/60 or above
[iv]Effective when using electronic shutter. The slower the shutter speed, the lower the refresh rate of the screen
[v] Among fixed-lens digital still cameras with 1.0-type sensor. As of July 2019, based on Sony research
[vi] CIPA standard, internal measurement, at f=9.0mm (wide-end), EV6.6, Program Auto, Focus mode: AF-A, Focus area: Centre
[vii] Real-time Eye AF for Animals supports still images only, and cannot be used in combination with tracking. Does not work with some types of animal. Focusing may not perform well depending on scene and subject conditions
[viii] Angle of view (35mm format equivalent)
[ix] Seven still images are shot per burst. Focus and exposure are fixed at the first shot
[x] When Drive Mode is set to “Single Burst Shooting: Hi”
[xi]3840×2160 pixels. A Class 10 or higher SDHC/SDXC memory card is required to record movies in the XAVC S format. UHS-I (U3) SDHC/SDXC card is required for 100Mbps. When “Auto Power Off Temperature” is set to “Standard”, continuous shooting is possible for about 5 minutes
[xii] Connect this product to an HDR (HLG) compatible Sony TV via a USB cable to display HDR (HLG) movies
[xiii] Compared to RX100 VI
[xiv] Both right eye and left eye are selectable, either via the menu or by the touchscreen panel
[xv]Width x Height x Depth
[xvi] Image compensation angle at wide-end (Comparison with 4K standard mode)
[xvii] Attaching a mic without the Shooting Grip Kit requires an optional accessory
[xviii] In-camera movie playback is in the horizontal position. Whether or not movies are displayed in the vertical position depends on your device
[xix] Wi-Fi does not work during interval shooting
[xx] Audio recording is not available. A Class 10 or higher SDHC/SDXC memory card is required
[xxi]One included with RX100 VII body

From Sony:

Sony Electronics Introduces High-resolution Alpha 7R IV Camera with World’s First 61.0 MP Back-illuminated, Full-frame Image Sensor

Unprecedented Highest Resolution and Widest Dynamic Range for a - Alpha System, Combined with High-speed Performance and a Lightweight, Compact Body

Sony Electronics Introduces High-resolution Alpha 7R IV Camera with World’s First 61.0 MP Back-illuminated, Full-frame Image Sensor

• Unprecedented Highest Resolution and Widest Dynamic Range for a - Alpha System, Combined with High-speed Performance and a Lightweight, Compact Body
• World’s first[i] 35mm full-frame 61.0 MP[ii] back-illuminated Exmor R™ CMOS image sensor with latest-generation BIONZ X™ image processor
• 15-stop[iii] dynamic range at low sensitivities, resulting in smooth, natural gradations ranging from deep shadows to highlights
• High-speed continuous shooting at up to 10 fps[iv] with full AF / AE tracking for approximately seven seconds [v] in full-frame mode with an increased buffer memory, and approximately three times as long in APS-C mode
• 567 focal-plane phase-detection AF points covering 74% of image area and 425 contrast AF points
• Debut of Real-time Eye AF for movie recording[vi] and advanced Real-time Tracking[vii] plus Real-time Eye AF for still image recording
• Features an APS-C crop mode delivering stunning high resolution images of 26.2MP[ii]
• 5.76 million dot UXGA (Ultra-XGA) OLED Tru-Finder™ electronic viewfinder with outstanding detail, brightness and contrast
• Upgraded connectivity and operability including high-speed Wi-Fi support, wireless PC remote connectivity[viii], FTP wireless transfer, faster data transfer via USB and more
• Professional 4K movie recording functionality including full pixel readout with no pixel binning in Super 35mm mode[ix], S-Log3, HDR workflow support
• Multi Interface Shoe™ with digital audio interface delivers the high-quality sound recording with Sony’s new microphone and XLR microphone adaptor
• Additional enhancements to the body design include an improved grip and button layout for improved control with compact, lightweight body

NEW YORK — July 16, 2019 — Sony Electronics Inc. today announced the latest addition to its acclaimed Alpha 7R series full-frame mirrorless camera line-up: the extremely versatile, powerful Alpha 7R IV (model ILCE-7RM4).

Sony’s highest resolution full-frame camera ever, the new Alpha 7R IV delivers stunning image quality with high resolution and wide dynamic range while maintaining outstanding focusing performance, high-speed continuous shooting and much, much more.

“We are continuing to drive innovation, break boundaries and redefine the expectations of digital camera performance,” said Neal Manowitz, deputy president of Imaging Product and Solutions Americas at Sony Electronics. “The new Alpha 7R IV combines medium format-level image quality with high-speed shooting, extremely fast focusing and an extensive list of upgrades to design, connectivity and usability. This will allow professional photographers, videographers and all other types of creators to capture content in ways that were simply not possible before.”

A New Level of Image Quality

The new Alpha 7R IV features a newly developed 35mm full-frame, back-illuminated CMOS image sensor with a resolution of 61.0 MP[ii], the world’s first[i] of its kind. The new sensor’s back-illuminated structure and effective noise reduction techniques combine to deliver extremely low-noise and high-sensitivity performance, ensuring the absolute maximum image quality. The camera also boasts an impressive 15-stopiii dynamic range at low sensitivities, resulting in smooth natural gradations ranging from deep shadows to highlights, and utilizes algorithms from many of the latest Alpha cameras to maintain outstanding color reproduction.

This new full-frame model is equipped with an innovative 5-axis, optical in-body image stabilization system that has been fine-tuned to support its high-resolution shooting capacity, resulting in a shutter speed advantage of 5.5-steps[x]. Additionally, the shutter unit assembly has been carefully redesigned to reduce even the slightest movement that may cause blur.

The Alpha 7R IV also includes Sony’s highest resolution viewfinder ever, a 5.76 million dot UXGA OLED Tru-finder EVF. About 1.6x the resolution of the EVF in the Alpha 7R III, this new viewfinder provides an extremely accurate, true-to-life depiction of the scene being framed. The display quality can be set to ‘Standard’ or ‘High’ mode, and to either 60 fps or 120 fps refresh rate to best match the subject and shooting conditions.

Additionally, the new camera features an evolved Pixel Shift Multi Shooting[xi] mode that composites up to 16 full-resolution images. In this mode, the camera precisely shifts the sensor in one pixel or half-pixel increments to capture 16 separate pixel-shifted images containing a total of 963.2 million pixels of data, which are then composited into a 240.8 million pixel (19008 x 12672 pixels) image using Sony’s “Imaging Edge™” desktop application[xii]. Ideal for photographing architecture, art or any other still life subject, this enhanced mode produces photographs with a level of detail and color accuracy that is simply stunning.

Shooting and Focusing Speed

The innovative new Alpha 7R IV full-frame mirrorless camera can shoot full resolution images at up to 10 fps[iv] with continuous, accurate AF/AE tracking for up to approximately seven seconds[v] in full-frame, full-resolution mode (JPEG / RAW), and approx. three times as long in APS-C crop mode delivering 26.2MP[ii] images. These high-speed options ensure that fast moving subjects can be captured with extreme accuracy and incredible image detail.

The upgraded focusing system of the Alpha 7R IV is comprised of 567 focal-plane phase-detection AF points that cover approximately 74 percent of the image area. There are also 425 contrast AF points that add extra precision and reliability for low light and other situations that are best served by contrast AF. The higher AF sensor density and refined tracking algorithms of the new camera produce a notable improvement in tracking performance, allowing complex subject motion and sudden subject movements to be reliably tracked with greater precision than ever.

The Alpha 7R IV also supports Real-time Eye AF, which employs artificial intelligence to detect and process eye location data in real-time, locking and maintaining focus on the subject’s eye with extreme precision. This is available for both animal and human subjects, with either animal or human Eye AF mode selectable depending on the shooting situation. Real-time Tracking[vii] is available as well, which utilizes a newly developed subject recognition algorithm to ensure the ultimate subject tracking and persistence of the focusing system. There is also an anti-flicker shooting[xiii] mode, which automatically detects the presence of fluorescent or artificial lighting in a shooting environment to minimize any impact on the final image.

Enhanced Connectivity for Professional Workflow

Sony’s new Alpha 7R IV full-frame camera is equipped with a variety of advanced connectivity features designed to enhance professional workflow. The new model includes wireless LAN functionality to support the conventional 2.4 GHz band, as well as a high-speed 5 GHz[xiv] band for faster, more stable data transfer. Wireless PC remote connectivity (wireless tethering shooting)[viii] is also available on the new Alpha 7R IV, a first for Sony cameras. Requested by many working professionals, this allows for much more freedom in studio and location shoots, letting the photographer move around freely and without restriction.

In addition to high-speed Wi-Fi® and wireless PC connectivity[viii], the new full-frame camera is equipped with a SuperSpeed USB (USB 3.2 Gen 1) USB Type-C™ connector that supports extremely fast wired data transmission, with almost doubled data transfer speed achieved in combination with Sony’s Imaging Edge software (compared to the Alpha 7R III). It also supports FTP data transfer with background transfer capability, allowing photographers to send images to a specified FTP remote server while they are still shooting or reviewing images.

To support an efficient, high-speed, connected professional workflow, Sony has announced version 2.0 of its “Imaging Edge” desktop applications (‘Remote’/’Viewer’/’Edit’)[xiii]. The ’Remote’ application allows users to control cameras and monitor live shooting on their PC screen; the ‘Viewer‘ application is used to quickly preview, rate and select photos from large libraries; and the ’Edit‘ application can develop RAW data into high-quality photos for delivery.

To maximize convenience in image transfer, when utilizing the latest version of Sony’s Imaging Edge Mobile™ application[xv], the camera can now transfer images to a connected smartphone even if the camera’s power is set to OFF[xvi].

High-resolution 4K and Professional Filmmaking Features

In addition to its impressive still image capabilities, the new Alpha 7R IV performs exceptionally well as a serious filmmaking tool, offering 4K (3840x2160 pixels) video recording across the full width of the image sensor, and full pixel readout without pixel binning in Super 35mm mode[ix]. This ensures high-quality 4K footage with exceptional detail and depth. S-Log 2 and S-Log 3 are also available to maximize color grading flexibility, with S-Log 3 offering a total of 14-stops of dynamic range. Hybrid Log-Gamma (HLG)[xvii] is also available on the Alpha 7R IV to support an Instant HDR workflow.

For video autofocus, the versatile new full-frame camera utilizes a refined Fast Hybrid AF system that achieves faster, smoother, more stable autofocus during video shooting – even if an object temporarily moves in front of the intended subject. The camera also includes Touch Tracking functionality during movie shooting, allowing the user to simply touch the screen on their intended subject for instant acquisition.

The new Alpha 7R IV debuts Real-time Eye AF for movie shooting, a first in any of Sony’s cameras. When activated, the eye of a subject is automatically tracked with high precision and reliability, allowing the shooter to focus on the content itself as opposed to what is in focus or not. The aforementioned Touch Tracking functionality will also automatically initiate Eye AF when a human subject is selected.

Another notable video feature is the addition of a digital audio interface to the camera’s Multi Interface Shoe™ (MI Shoe), allowing a direct, digital connection from the new ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit for clear, low-noise and high-quality audio recording. Interval shooting for creating time-lapse videos is available, as well as full HD recording at up to 120 fps, Slow and Quick Motion[xviii] functions and much more.

Enhanced Build, Design and Customizability

The new Alpha 7R IV has several upgrades to its design and usability, with many adjustments being implemented directly from the voice of Sony’s professional community.

To maximize durability, the new Alpha 7R IV features upgraded dust and moisture resistance[xix], with additional sealing provided at all body seams, battery compartment cover and media slots. The camera is built with an extremely lightweight and durable magnesium alloy and also has an upgraded six screw, extra-firm lens mount.

Additional enhancements to the body design include an improved grip for greater comfort and a more sure hold within the hand; an increase in the diameter and feedback for the ‘AF-ON’ button; a new multi-selector joystick design for improvised control; an exposure compensation dial lock button; and a redesigned shape and new position for the rear dial. A strong request from many professional users, the new camera also includes two UHS-II compatible media slots, allowing for higher overall capacity and faster read/write speeds.

For added convenience, camera setting registration is expanded. Now, almost all camera settings can be saved to, and read from, an inserted memory card. Up to 10 combinations can be saved to any individual card and loaded into any camera body of the same model.

Despite its increased pixel count compared to the Alpha 7R III, the battery life has been improved with a CIPA measurement of up to 670 still images per change using LCD monitor, or 530 images with EVF. For even more uninterrupted operating time, the new optional VG-C4EM Vertical Grip holds two NP-FZ100 batteries, and the optional Multi Battery Adaptor (NPA-MQZ1K) can hold up to four Z batteries. The body can also be powered via the USB connector[xx].

New Accessories

Sony has also released a variety of new accessories to compliment the new Alpha 7R IV camera, including:

• VG-C4EM Vertical Grip – Provides same operation, handling and design as the Alpha 7R IV camera, including upgraded dust and moisture resistance[xx]; doubles battery life and allows USB battery-charging via the camera body
• ECM-B1M Shotgun Microphone[xxi] – Eight high-performance mic capsules and advanced digital signal processing provide three selectable directivity patterns in one compact microphone of approximately 99.3mm (4 inches) in length with Super-directional pick up; when connected to the Alpha 7R IV via its Multi Interface Shoe with digital audio interface support, audio is directly transferred to the camera in digital form so that the highest possible quality is achieved without noise or degradation
• XLR-K3M XLR Adaptor Kit[xxii] – Two XLR/TRS combo connectors and one 3.5mm stereo mini jack for microphone and line input, with extensive control that helps facilitate the post processing workflow; connected to the Alpha 7R IV via its Multi Interface Shoe with digital audio interface support, audio is directly transferred to the camera in digital form so that the highest possible audio quality is achieved without noise or degradation; supplied extension cable for Audio provides extra flexibility for camera attachment with rig, cage or bracket
• SF-M series TOUGH – Ultra-Tough UHS-II SD card with ultra-fast speed up to 277MB/s (read) is ideal for shooting under severe circumstances, and streamlines the post-shooting workflow; supplied with file recovery software (supports both mac OS and Windows)
• MRW-S3 – Fast USB for PC hub with UHS-II SD/microSD reader, supporting USB 3.1 Gen 2 and 100W USB Power Delivery (USB PD), contributes to efficient workflow by ultra-fast, stable backup to PC or SSD

Pricing and Availability

The new Alpha 7R IV Full-frame Interchangeable Lens Camera will ship in September 2019 for approximately $3,500 US and $4,500 CA. It will be sold at a variety of Sony’s authorized dealers throughout North America.

The new VG-C4EM Vertical Grip will ship in September 2019 for approximately $400 US and $530 CA.

The new ECM-B1M Shotgun Microphone will ship in September 2019 for approximately $350 US and $470 CA.

The new XLR-K3M XLR Adapter Kit will ship in October 2019 for approximately $600 US and $800 CA.

Preorders

Be sure to support this site by using our links to place your preorder. Preorders for the Sony Alpha a7R IV Mirrorless Digital Camera will begin at 10am ET, Thu Jul 18: B&H | Adorama | WEX

Sony VG-C4EM Vertical Grip: B&H | Adorama | WEX

 
[i] As of July 2019, based on Sony survey of digital cameras with a full-frame image sensor
[ii] Approximately, effective
[iii] Still images. Sony test conditions
[iv] Up to 10 fps in continuous “Hi+” mode, and up to 8 fps in continuous “Hi” mode Maximum fps will depend on camera settings
[v] In JPEG (Extra fine / Fine) or compressed RAW mode
[vi] This function does not track animal eyes
[vii] “Tracking” in the menu. This function does not track animal eyes
[viii] Image Edge desktop application Ver. 2.0 or later is required
[ix] Super 35mm 4K recording results in a slightly narrower angle of view
[x] CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off
[xi] The Imaging Edge (Remote/Viewer/Edit) desktop application Ver. 2.0 or later is required for compositing. Image compositing may not be successful if camera or subject movement causes blur. Some restrictions apply to flash and other device
[xii] ‘Remote’/’Viewer’/’Edit’ version.2.0 will be released in August 2019
[xiii] Only 100 Hz and 120 Hz flicker is detected. Continuous shooting speed may decrease. Flicker-free shooting is not available during silent shooting, BULB exposure, or movie recording.
[xiv] Models sold in some countries/regions support IEEE 802.11b/g/n (2.4 GHz) wireless LAN only. 5 GHz communication may be restricted in some countries and regions
[xv] Imaging Edge Mobile version 7.2 will be released in July 2019
[xvi] Imaging Edge Mobile Ver. 7.2 or later is required. “Cnct. during power off” setting in camera must be turned ON and the camera and smartphone must be paired using Bluetooth® technology via the Imaging Edge Mobile application
[xvii] Connect this product to an HDR (HLG) compatible Sony TV via a USB cable when displaying HDR (HLG) movies
[xviii] Sound not recorded. Class 10 or higher SDHC/SDXC card required
[xix] Not guaranteed to be 100% dust and moisture proof
[xx] A battery must be installed in the body when power is being supplied via the USB connector
[xxi] Refer to the Sony support page for details and camera compatibility information https://www.sony.net/dics/b1m/
[xxii] Refer to the Sony support page for details and camera compatibility informationhttps://www.sony.net/dics/k3m/

From Sony:

Sony Electronics Boosts Full-frame Lens Line-up with Introduction of FE 35mm F1.8 Lightweight Prime

SAN DIEGO —July 9, 2019 —Sony Electronics Inc. today announced the latest addition to its E-mount full-frame lens line-up with the introduction of the FE 35mm F1.8 wide-angle prime lens, model SEL35F18F.

The compact dimensions and lightweight of this full-frame, large-aperture lens provide mobility and convenience for shooting a wide range of subjects, such as everyday snapshots, food photography, landscapes, night scenes and more. The new lens provides outstanding corner-to-corner image quality, while its quiet autofocus and tenacious tracking performance make it a great choice for both stills and movie shooting. Additionally, its compact form makes it an appealing choice for both APS-C body users, offering a 52.5mm equivalent focal length on APS-C cameras.

“Our E-mount lens lineup now includes 34 full-frame models and 52 lenses in total,” said Neal Manowitz, deputy president of Imaging Products and Solutions Americas at Sony Electronics. “The new 35mm prime combines outstanding corner-to-corner sharpness with a compact design, making it an ideal choice for a wide range of shooters. Sony will continue to develop and expand its imaging lineup, giving creators more options than ever before to realize their vision.”

Product Highlights

High-resolution and large-aperture, full-frame performance in compact and lightweight lens

• Large F1.8 maximum aperture, weighing in at just 280 grams and measuring 65.6 mm (diameter) by 73.0mm (length); this new lens sets a new standard for portability
• Advanced optical construction, including an aspherical element to suppress aberration and deliver high resolution throughout the entire image frame; 9-blade circular aperture enhances beautiful bokeh
• Minimum focus distance of 0.22m and maximum magnification of 0.24x offer easy access to the world of close-up photography

Versatile control and handling for a wide range of imaging needs

• Conveniently placed, customizable focus hold button and a focus mode switch for instantaneous switching between auto and manual focus
• Linear Response Manual Focus for fine, responsive manual focus control
• Dust- and moisture-resistant design add to the versatility and reliability of this new lens and invoke a feeling of confidence in the user

Quiet AF with excellent tracking for movies as well as stills

• Fast, precise and quiet linear-motor AF drive system for both stills and continuous focus control

Pricing and Availability

The FE 35mm F1.8 will ship in August 2019 for approximately $750 US and $800 CA and will be sold at a variety of Sony’s authorized dealers throughout North America.

Preorders

Sony FE 35mm f/1.8 Lens preorders start at 11am ET on Thu, Jul 11th (be sure to preorder using our links): B&H | Adorama | WEX

From Sony:

A new native full-frame Sony 200-600mm super-telephoto zoom with Optical SteadyShot (OSS) brings a powerful and versatile new option to Sony Alpha mirrorless shooters. The new lens expands the Sony native mirrorless full-frame lens lineup and is set to be a favorite for sports and wildlife photographers as well as other photographers looking for the extra reach of a true super-telephoto zoom.

SAN DIEGO — June 11, 2019 — Sony Electronics Inc. today announced another new lens for their expanding full-frame FE lens lineup, the new FE 200-600mm F5.6-6.3 G OSS super-telephoto zoom lens (model SEL200600G).

Sony’s furthest reaching E-mount zoom, the new G Lens™ series model utilizes many of the company’s most advanced lens design technologies to ensure excellent image quality, high-performance autofocus (AF) and outstanding control. When paired with any of the latest, fast Sony E-mount camera bodies, it will reliably track and accurately capture all types of moving subjects, including birds, wildlife, athletes in motion and much more.

“We will continue to innovate and expand upon our E-mount lens lineup, which now features 33 full-frame models and 51 lenses in total. The new 200-600mm super-telephoto zoom lens gives Sony’s camera users yet another powerful tool to realize their vision,” said Neal Manowitz, deputy president for Imaging and Professional Solutions Americas at Sony Electronics. “For wildlife or bird photographers, sports photography enthusiasts and many others, it offers a new level of creative freedom, striking the ultimate balance between performance and portability.”

Key Features – New FE 200-600mm F5.6-6.3 G OSS Super-Telephoto Zoom Lens

Extended reach with built-in stabilization

Versatile tele-zoom range from 200mm telephoto to 600mm super-telephoto

Compatible with Sony’s E-mount 1.4x and 2.0x teleconverters, extending the reach to a maximum of 840mm at f/9 or 1200mm at f/13 with outstanding image quality and AF performance

Built-in optical stabilization with three different mode settings, enabling images that are sharp and in-focus at extended super-telephoto focal lengths

High resolution and corner-to-corner sharpness throughout the entire zoom range

Five extra-low dispersion (ED) glass elements and an aspherical element, arranged in a new optical design that minimizes chromatic aberration

11-blade circular aperture mechanism that ensures beautiful bokeh

Coated with Sony’s original Nano AR coating to suppress unwanted reflections, glare or ghosting in images

Fast, precise & quiet autofocus (1)

Equipped with Sony’s Direct Drive SSM (DDSSM) focusing system, which has the power and precision needed to drive the lens mechanism for remarkably fast, accurate focusing

Advanced focus system for exceptionally quiet operation, avoiding any unwanted noise that can disrupt an unpredictable subject like a resting bird or other forms of wildlife

Internal zoom mechanism for reliable & stable handheld shooting

Overall lens length does not change while zooming, maintaining consistent balance and distance between the front of the lens and desired shooting subject

A fixed-length structure – internal zoom mechanism – retains high resistance to dust and moisture in order to deal with difficult outdoor conditions

Quick zoom operation with light zoom ring torque

Refined control & reliability for use in the field

Focus ring featuring Linear Response MF for fine, responsive manual focus control

Three customizable focus-hold buttons, plus a Focus Range Limiter

Dust and moisture resistant design (2) and fluorine coating on the front element to resist dirt and fingerprints

Pricing & Availability

The FE 200-600mm F5.6-6.3 G OSS will ship in August 2019 for approximately $2,000 US and $2,600 CA. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Notes:

When the NEX series, ILCE-3000/3500, ILCE-5000/5100, ILCE-7/7R/7S, is attached, the autofocus function is limited. For details, please visit our support site.

Not guaranteed to be 100% dust and moisture proof

 
The Sony FE 200-600mm f/5.6-6.3 G OSS Lens is available for preorder starting at 11am ET, Thu Jun 13 (be sure to support us by using our links if making this lens part of your kit!): B&H | Adorama

From Sony:

Sony introduces the new 600mm f/4 G Master lens, further expanding the Sony native mirrorless lens line which are designed from the ground up for Sony Alpha mirrorless cameras. Matched with the Sony a9, the new lens is poised to become a mainstay of professional sports and wildlife photographers.

SAN DIEGO — June 11, 2019 — Sony Electronics Inc. today announced another impressive addition to its flagship full-frame G Master™ series lens lineup: the new FE 600mm F4 GM OSS super-telephoto prime lens (model SEL600F40GM).

As Sony’s longest reaching prime lens, the new 600mm includes many of the company’s most advanced optical and mechanical technologies, producing exceptional image quality with extraordinary focusing speed and precision. The FE 600mm F4 GM OSS is also the lightest lens in its class (1), weighing in at approx. 6.71 lbs., and features an extremely balanced design to ensure the best possible shooting experience. Along with the acclaimed FE 400mm F2.8 GM OSS lens, the new 600mm lens gives professional sports, wildlife and news photographers more options for capturing subjects at a great distances with extreme accuracy and detail.

“With two new lenses announced today, our growing E-mount lens lineup now includes 33 full-frame models and 51 lenses in total,” said Neal Manowitz, deputy president for Imaging and Professional Solutions Americas at Sony Electronics. “The tenth model from our flagship G Master series, the new 600mm F4 raises the bar for speed, mobility and control in a super-telephoto prime lens. Combining the extensive 600mm reach with features like 20 fps shooting and AF/AE calculations at 60 times per second on the a9 or extremely high resolution, high-speed performance on the a7R III allow professional photographers to create images that were simply not possible to capture before.”

Fast, Precise & Quiet Autofocus (2)

To take best advantage of the highly evolved autofocus systems of Sony’s latest full-frame E-mount cameras, the new FE 600mm F4 GM OSS lens features two extreme dynamic (XD) linear motors that drive the lens’ focus group to provide fast, precise AF and reliable subject tracking. These motors are supported by specially developed motion algorithms to minimize lag and instability, as well as to control noise levels, resulting in exceptionally quick, accurate and quiet autofocus performance, allowing the lens to capture dynamic, fast moving athletes or wildlife with ease.

Superb G Master Image Quality & Bokeh

As a member of Sony’s flagship G Master series lenses, this new large-aperture super-telephoto prime lens features an incredible level of image quality and detail, with outstanding contrast and resolution maintained all the way to the corners of the image. The unique optical design includes a large extreme aspherical (XA) element that effectively suppress all common telephoto lens aberrations, in addition to three fluorite elements that help to minimize chromatic aberration and suppress any amount of color bleeding. Sony's latest bokeh simulation technologies and XA element are also utilized to control spherical aberration and help achieve exquisite bokeh.

The lens features an 11-blade circular aperture mechanism that contributes to the high quality of bokeh in images, and it has been coated with Sony’s original Nano AR coating to suppress any unwanted reflections, glare or ghosting in images.

The new FE 600mm F4 GM OSS is compatible with Sony’s 1.4x and 2.0x E-mount tele-converters, producing outstanding imaging performance at extended focal lengths (3) while maintaining fast, precise AF performance.

Lightweight, Balanced Design

The new super-telephoto prime lens provides a level of portability and maneuverability that has never been achieved before in a lens of its class. Based on technology from the acclaimed FE 400mm F2.8 GM OSS lens, the lightweight design of the new 600mm lens is achieved through the usage of three fluorite elements, with a reduced number of elements deployed at the front of the barrel. Magnesium alloy is also used throughout the lens to help minimize weight and bulk.

Also inherited from FE 400mm F2.8 GM OSS, the new 600mm lens features a lens design that is not front-heavy, reducing moment of inertia that resists rotation and ensuring quicker, more precise panning when shooting handheld or on a monopod.

Durability, Reliability & Control

To withstand the harsh conditions of sporting events and wildlife photography, the new Sony FE 600mm F4 GM OSS is built with a durable magnesium alloy and a strong, lightweight carbon fiber hood. The lens is dust and moisture resistant (4), and its front element is coated with fluorine to resist dirt and fingerprints.

FE 600mm F4 GM OSS features an ample number of hard controls on the lens, including customizable focus-hold buttons in four different locations on the lens barrel, which can be programmed for control of features, if desired. There is also a Full-Time DMF switch to immediately engage manual focus at any point, and a focus ring that features Linear Response MF for fine, responsive manual focus.

Additionally, the new lens includes built-in optical stabilization for dynamic action and three different ‘Mode’ settings, including a Mode 3 setting (5) with an advanced algorithm that ensures easier framing when following moving subjects. It also features a function ring with selectable ‘Preset’ and ‘Function’ settings, and a drop-in filter slot that accepts ø 40.5mm ND and other filter types, as well as the optional VF-DCPL1 Drop-in Circular Polarizing Filter. The VF-DCPL1 filter can be rotated to achieve the desired polarization while installed in the lens.

Pricing & Availability

The FE 600mm F4 GM OSS will ship in August 2019 for approximately $13,000 US and $16,900 CA. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Notes:

1. Compared to interchangeable 600mm F4 lenses for 35mm full-frame format camera bodies, as of June 2019. Sony survey

2. When the NEX series, ILCE-3000/3500, ILCE-5000/5100, ILCE-7/7R/7S, is attached, the autofocus function is limited. For details, please visit our support site.

3. Maximum aperture with the 1.4x and 2.0x teleconverters is F5.6 and F8, respectively

4. Not guaranteed to be 100% dust and moisture proof

5. MODE 3 is supported by the latest a9/a7R III/a7 III software version. Refer to the Sony support site for camera body compatibility information

 
The Sony FE 600mm f/4 GM OSS Lens is available for preorder starting at 11am ET, Thu Jun 13 (be sure to support us by using our links if making this lens part of your kit!): B&H | Adorama

From Sony USA:

Highlights

• Ultra-fast speed, designed for professional and industrial use, supports future evolution of digital devices
• High reliability in extreme conditions thanks to TOUGH performance and smart software
• New CFexpress card reader, MRW-G1, takes full advantage of Sony CFexpress Type B’s high-speed performance
• The CFexpress Type B memory card and the CFexpress Card Reader are expected to be in the market in early summer 2019.

Sony Electronics Inc. today announced the development of the CFexpress Type B memory card (CEB-G128), a new ultra-fast next generation memory card [2] that is ideal for professional and industrial use. With its super-fast speed of up to 1700MB/s (read) along with highly reliable toughness, this memory card supports the future evolution of digital devices.

Enhancing Sony’s high performance, value-added memory card line-up, the CFexpress Type B is designed based on a new specification which adopts the latest interface, PCIe [3] Gen3, standardized by the CompactFlash Association.

The Sony CFexpress Type B memory card offers a 128GB capacity, with higher capacity models of 256 GB and 512 GB planned for the future.

Ultra Fast

The Sony CFexpress Type B memory card is roughly 3 times faster than Sony’s fastest CFast memory card (with 530MB/s read speed). With a write speed of up to 1480MB/s, this card meets future requirement needs for secure industry data-recording or requirements from professionals to capture hi-resolution images or high-bitrate video.

With a read speed of up to 1700MB/s, even large-sized data files can be transferred quickly, when compared to existing memory cards. For example, when making copies or backing up large-sized data from multiple memory cards, transfer time will be dramatically reduced enabling greater efficiency.

The new CFexpress Card Reader, MRW-G1, is optimized for Sony CFexpress Type B memory card and takes full advantage of the card’s fast read speed. This reader is also compatible with Sony XQD card G series and M series.

TOUGH performance

The Sony CFexpress Type B memory card has superior strength, surpassing the CFexpress standard by a factor of three, being able to withstand 70N of force in bend, and five times greater reliability for enduring falls from up to 5m high.

The card is also temperature proof [4], X-ray proof [5], anti-static [6] and has a UV guard so it can support usage in tricky or tough environments [7].

Peace of mind

Media Scan Utility and Memory Card File Rescue are available as a free download to Sony CFexpress card users.

Media Scan Utility is PC software that automatically scans your Sony CFexpress memory card every time you connect it to a PC via your MRW-G1 card reader8. The software keeps you informed of the condition of your card and lets you know if you’re nearing or have reached the flash memory limit.

Memory Card File Rescue eradicates every photographer’s worst nightmare – deleting photos accidentally and losing your precious work. The software recovers accidentally deleted files including RAW or high-resolution images and videos, so your work is safe from whatever obstacles are thrown your way.

The Sony CFexpress Type B memory card and the CFexpress MRW-G1 Card Reader are expected to be available in summer 2019.

[1] Based on Sony internal testing. Actual performance may vary and is dependent on environment and usage.
[2] Based on memory card standard announced from the CompactFlash Association in 2017 as the next generation of XQD memory card and CFast memory card. CompactFlash is a trademark of CompactFlash Association.
[3] PCIe is a registered trademark of PCI-SIG.
[4] Based on Sony internal testing, memory media can operate in temperatures between -13 degrees Fahrenheit (25 degrees Celsius) and 185 degrees Fahrenheit (85 degrees Celsius). Actual performance may vary based on environmental conditions and usage.
[5] Based on Sony internal testing, memory media is in conformance with ISO 7816-1 X-ray screen testing. Actual performance may vary based on environmental conditions and usage.
[6] Based on Sony internal testing, memory media is anti-static certified to IEC 61000-4-2 standard. Actual performance may vary based on environmental conditions and usage.
[7] Based on Sony internal testing, memory media is in conformance with ISO 7816-1 ultraviolet ray irradiation testing. Actual performance may vary based on environmental conditions and usage.
[8] MRW-G1 is required to scan Sony CFexpress memory card.