Sony Announcements (Page 4)

From Sony:

Sony Electronics Becomes Camera Provider for USA TODAY NETWORK

Gannett to equip Journalists from USA TODAY and more than 250 additional outlets with Sony Imaging products

November 17, 2021 – SAN DIEGO, CA - Sony Electronics Inc. a global imaging leader, and Gannett Co, Inc., operator of USA TODAY NETWORK spanning more than 250 national and local media outlets including USA TODAY, have today announced that Sony will become the imaging products provider for Gannett’s photographers and video journalists.

The award-winning news organization will provide its team access to a wide variety of Sony’s imaging products highlighted by the Sony Alpha 1and FX Cinema Line cameras and G Master™ line of interchangeable lenses. The rollout of Sony imaging kits for Gannett will begin immediately in select markets.

Gannett’s Pulitzer-Prize winning content touches the lives of more than 150 million people each day. Their photo and video journalism team features more than 500 professionals covering more than 10,000 events annually, producing nearly two million edited images and thousands of original videos each year.

“Storytelling through images has been a large part of our organization throughout national and local coverage, and through our sports content,” said Bruce Odle, President of Imagn, Gannett’s in-house photo agency and sports image wire service. “We are excited to bring Sony’s innovative equipment to our journalists to allow them to capture the moments and emotions in new ways to complement the compelling stories of the USA TODAY NETWORK.”

In addition to product delivery, Sony will be supporting Gannett with extensive product service offerings, while also providing direct, on-site support for photo and video journalists at many key industry events.

“We are extremely pleased to be able to collaborate with Gannett, one of the world’s largest news organizations with an unparalleled commitment to delivering multimedia news and creating digital content,” said Yang Cheng, Vice President of Imaging Products and Solutions Americas at Sony Electronics. “Gannett’s USA TODAY NETWORK is an innovative and venerable news brand, preserving local journalism and reinventing national news. We are honored that they have chosen to equip their talented visual journalists with Sony imaging products, and are confident it will allow them to capture, communicate and share stories in ways they never have before.”

Get your Sony gear at B&H.

From Sony:

Sony Electronics’ Alpha 7 IV Goes Beyond ‘Basic’ with 33-Megapixel Full-frame Image Sensor and Outstanding Photo and Video Operability

Sony Also Announces Two New Flashes to Evolve the Powerful Alpha Lighting System

San Diego, CA – October 21, 2021 - Sony Electronics Inc. today announced three new additions to its imaging line-up: the Alpha 7 IV interchangeable-lens camera (model ILCE-7M4) with a newly developed 33-megapixel (approx.,effective) full-frame image sensor, as well as two new flashes – the HVL-F60RM2 and HVL-F46RM.

The Alpha 7 IV takes “basic” to the next level for full-frame cameras with excellent image quality and performance, redefining the lofty standards set by the acclaimed Alpha 7 III. The new model features many of Sony’s most advanced imaging technologies, including the latest BIONZ XR™ processing engine and advanced AF (autofocus) capabilities from the flagship Alpha 1 combined with streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for today’s imaging enthusiasts and professionals. The Alpha 7 IV also boasts a 33MP (approx., effective) image resolution, rich movie expression and various features to support the growing demand for remote communication, bringing new meaning to what a “basic” camera can accomplish.

“Since its introduction over three years ago, the Alpha 7 III has made tremendous impact in our industry, completely redefining the expectations for what can be accomplished with a ‘basic’, or entry-level full-frame camera,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Now, it’s time to break through all existing boundaries again. The Alpha 7 IV brings together the best of Sony imaging technologies in both photo and video to deliver a high-end experience to a wider range of customers. This gives today’s creators a new level of freedom to capture, create and share in ways that they’ve never been able to before, no matter the situation in which they find themselves.”

Alpha 7 IV: Innovation Never Ends

The new Alpha 7 IV is an exceptional hybrid camera packed with outstanding still image quality and evolved video technology with advanced autofocus, enhanced operability and improved workflow capability. The model was developed with the environment in mind by using Sony’s original recycled plastic SORPLAS™ for the camera body and packaging with recyclable[i] materials and less plastic.

Outstanding Image Quality

Thanks to a newly developed 33MP (approx., effective) full-frame back-illuminated Exmor R™ CMOS image sensor, superior image quality and Wide ISO sensitivity range expandable to ISO 50 - 204,800 is achieved. The high resolution enables the Alpha 7 IV to express smooth gradation, fine details and textures of the subject while reducing noise, and its 15-stop dynamic range allows a wide expressive range while Creative Look settings can help create original looks effortlessly for both stills and video.

Next-Level AF performance

The latest BIONZ XR™ processing engine is the same that is used in Sony’s flagship Alpha 1, delivering high-speed AF, uninterrupted continuous shooting up to 10fps[ii] with AF/AE tracking and a large buffer for a prolonged shooting experience. The Alpha 7 IV tracks subjects with tenacious Real-time Tracking and 759 phase-detection AF points in a high-density focal plane phase-detection AF system that covers approximately 94% of the image area. Additionally, for the first time, Real-time Eye AF can now track birds’ and animals’ eye for both still images and movies, in addition to humans. The Alpha 7 IV also has face and eye detection accuracy for humans that is improved by approximately 30% compared to the Alpha 7 III.

Evolved Movie Technology

The Alpha 7 IV inherits technology taken from real-world movie production, including the S-Cinetone™ picture profile adopted from Sony’s highly regarded Cinema Line cameras. This delivers a rich, cinematic look that has become popularized by a broad range of cinematographers and filmmakers who are shooting on Sony. High quality movie is achieved with 4K 60p recording in Super 35mm mode and up to 4K 30p recording with 7K oversampling is available in full-frame mode. The new camera also features 10-bit depth 4:2:2 color sampling to enable natural gradation, XAVC S-I™ intra-frame encoding for more efficient editing workflows and XAVC HS™ H.265 long-GOP for doubled compression efficiency.

To meet the growing need for precise autofocus performance when shooting videos, unique AF features are achieved when using the Alpha 7 IV with a Sony E-mount lens, including AF Assist[iii] that supports focus transitions when using AF, and Focus Map that visualizes depth of field. For the first time in the Alpha series, the new camera features Breathing Compensation[iv] to combat focus breathing and maintain a consistent angle of view throughout focus changes and can be switched on or off.

Advanced Operability as a Genuine Hybrid Model

The Alpha 7 IV is a hybrid still and video camera with outstanding operability and reliability that easily allows the user to switch from photo to video and back at their convenience. New to Sony’s lineup of Alpha cameras is a dual-layer mode dial, with a lower layer for selecting Still/Movie/S&Q and a top layer for Auto/P/A/S/M and MR (Memory Recall), enabling users to quickly select and switch between the dedicated settings. It also has 5-axis optical in-body image stabilization for a 5.5-step[v] shutter speed advantage, an improved grip for greater comfort, and a CFexpress Type A compatible media slot to support media with faster writing and clearance. Additionally, the 3.68 million-dot (approx.) OLED Quad-VGA viewfinder is 1.6 times the resolution of the Alpha 7 III viewfinder, benefiting users with an upgraded live-view image quality that minimizes false color and increases resolution.

Videographers can record 4K 60p 10-bit 4:2:2 video continuously for more than an hour thanks to the camera’s heat-dissipating structure. Optical ‘Active Mode’[vi] image stabilization further stabilizes movie shooting. They can also benefit from the 3-inch (3.0-type) 1.03 million-dot (approx.) side-opening vari-angle touch-panel rear LCD monitor, top-panel REC button and high-capacity Z-series battery.

The Alpha 7 IV body is built with magnesium alloy to achieve a robustness while minimizing its weight. In addition, the redesigned structure and lens lock button contribute to enhanced dust and moisture resistance[vii].

Enhanced Workflow Capabilities

By offering a variety of connectivity options, the Alpha 7 IV enables on-the-spot streaming and sharing of high-quality content to meet the growing need for remote communication in real-time without sacrificing excellent image and sound quality. The connection between the camera and Imaging EdgeMobile™ application[viii] is simplified via Bluetooth, and fast data transfer is possible by 5GHz/2.4.GHz Wi-Fi.

The camera also has a new feature called “Shot Mark” to enable easy access to the marked scenes in a video clip, within camera and on Sony’s Catalyst Browse/Prepare applications.[ix]

Moreover, the camera has a range of new features to support live streaming and remote communication without needing dedicated software. UVC (USB Video Class) and UAC (USB Audio Class) turn the Alpha 7 IV into a high-performance live streaming camera when connected to a computer or smartphone[x]. High image quality such as 4K 15p and 1080 FHD 60p deliver realistic video for remote sharing and the Alpha 7 IV’s digital audio interface can be paired with a range of mics and accessories to deliver high quality sound.

Finally, Sony plans to offer a new cloud service next year, “AI Video Editing Studio”, for automated editing with AI technology. To allow creators to focus on more creative tasks, “AI Video Editing Studio” automatically performs initial editing in the cloud, using AI technology. Sony will continue to strive to offer a wide variety of imaging experiences and services through the active integration and advancement of cameras, cloud and AI.

Designed with the Environment in Mind

In line with Sony’s environmental efforts based on the "Road to Zero" initiative, environment was an important factor in the development of the Alpha 7 IV’s design, production and packaging. The camera uses recycled plastic, SORPLAS™, which does not depend on non-renewable resources and is produced at the sites by using renewable energy such as solar power generation. The product packaging also adopts recyclable plastic-reduced materials.

HVL-F60RM2 and HVL-F46RM: Powerful Flashes to Evolve Alpha Lighting System

The HVL-F60RM2 with GN 60 and 20-200mm[xi] coverage and HVL-F46RM with GN 46 and 24-105mmxi are powerful wireless flashes to offer precise control, enhanced high-speed and intuitive operability. They are designed to meet the needs of both professional and advanced content creators when shooting with a Sony Alpha camera, including the Alpha 7 IV, to offer the ultimate Alpha Lighting System by the detailed communication between cameras and external flash.

Both flashes have upgraded continuous shooting flash performance, up to 200 consecutive flashes at 10 frames per second[xii] for the HVL-F60RM2 and 60 times for the HVL-F46RM. The optimized flash algorithm ensures both flashes are overheat-resistant, and a set of four Ni-MH (Nickel-metal hydride) batteries can power up to 240 flashes with a 1.7 second recycle time for the HVL-F60RM2 and up to 320 flashes with a 2.0 second recycle time for the HVL-F46RM[xiii].

When used in combination with an Alpha camera, they allow users to experience the unique communication and system benefits of the Alpha Lighting System that sets a new standard for mirrorless camera lighting systems. For example, with the Alpha 7 IV, P-TTL flash control metering for every frame in Mid, and Hi continuous mode has become possible in addition to Lo continuous mode. The flash release time lag is also shortened to capture momentary facial expressions and movements of the subject.

With the Alpha 1, the HVL-F60RM2 achieves a phenomenal up to 20fps of continuous shooting[xiv] and approximately 20 flashes per second can be produced for more than 10 seconds with the external flash battery adapter FA-EBA1 (sold separately). When the Alpha 1 is used with Sony’s flashes, including HVL-F60RM2 and HVL-F46RM, users can sync up to 1/400 second shutter speed to expand expressive capabilities when shooting in full-frame mode. In addition, with the silent electronic shutter of the camera, silent flash shooting is possible when absolute silence is required.

Other system benefits of HVL-F60RM2 and HVL-F46RM with an Alpha camera include:

• Flash parameters controlled directly from the menu of a compatible camera[xv]
• Flash control linked to camera face detection[xv]
• Automatic correction of white balance based on the color temperature information from the flash

Both flashes also feature improved robustness and operability. The Multi Interface shoe with Sony’s unique metal shoe foot with rugged side frame significantly increases strength and reliability. Shoe sealing helps the flashes to be more dust and moisture resistant[xvi]. The HVL-F60RM2’s original rotating head mechanism, “Quick Shift Bounce,” that enables flexible positioning and optimum lighting control has also been improved to prevent unintended change in the bounce angle.

They support wireless radio communication and can control up to 15 flashes and/or receiver units in 5 groups via wireless radio communication for enhanced lighting control versatility.

Visual Story is now Supported on Android

“Visual Story” is a mobile application for professional event photographers and video creators to enable immediate and automatic delivery of photos and movies[xvii] to their clients after an event through gallery creation, utilize AI (artificial intelligence) assistance for easy image selection, upload assets online and more. While the Visual Story app is already available to iOS users, Android user can now also take advantage of the benefits Visual Story provides to professional photographers and videographers.

When using the Alpha 7 IV, “Shot Mark” is also supported by Visual Story on iOS Version 2.1.

Visual Story on iOS is available to download for free HERE

Visual Story on Android is available to download for free HERE

Pricing and Availability

The new Alpha 7 IV will be available in December 2021 for approximately $2,500.00 USD and $3,200.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. The PCK-LG2 Screen Protect Glass Sheet accessory for the Alpha 7 IV will be available at the same time.

A kit version with Sony’s FE 28-70mm F3.5-5.6 OSS zoom lens will also be available for approximately $2,700.00 USD and $3,400.00 CAD.

The new HVL-F46RM will be available in November 2021 for approximately $400.00 USD and $550.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

The new HVL-F60RM2 will be available in November 2021 for approximately $550.00 USD and $750.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Orders

Get the Sony a7R IV from B&H, Adorama and Amazon.

A product video on the new Alpha 7 IV can be viewed here.

Notes

[i] This product packaging is recyclable only in the communities that have appropriate recycling programs.

[ii] Up to 10 fps in continuous “Hi+” mode, or up to 8 fps in continuous “Hi” mode. Continuous shooting speed may vary depending on shooting conditions. Sony tests.

[iii] Not available when using the SELP1650, SEL18200LE or A-mount lenses.

[iv] Angle of view and image quality may change slightly when this feature is turned ON. Breathing compensation is not available for unsupported lenses, 120/100p movie recording, S&Q recording at 120/100p, or stills. For the supported lens, please check here.

[v] CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off. Still-image mode.

[vi] Slight image crop in Active Mode. “Standard” setting recommended for focal lengths of 200mm or longer. Active mode not available when recording at 120 (100) fps.

[vii] Not guaranteed to be 100% dust and moisture proof.

[viii] Version 7.6 (to be released soon) or a later version. Download Imaging Edge app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted, or discontinued at any time and may require fees, registration and credit card information. Membership to Imaging Edge account and app on smartphone required with connection to Wi-Fi. See Imaging Edge terms and conditions/privacy policy for details.

[ix] Supported in Catalyst version 2021.1 or later.

[x] PC or smartphone OS must be compatible with UVC/UAC to use this functionality. Compatibility with PC and smartphones depends on manufacturers’ specifications. A commercially available USB cable and/or terminal adaptor may be used to connect to equipment with a USB Type-C port.

[xi] 35mm full-frame equivalent.

[xii] 1/32 flash output level using Ni-MH batteries

[xiii] When using Ni-MH batteries. Sony tests

[xiv] Alpha 1 electronic shutter in continuous Hi+ mode. Flash output level manually set to 1/32.

[xv] Visit Sony support webpage for functional compatibility information.

[xvi] Not guaranteed to be 100% dust and moisture proof. Dust and moisture resistance will vary also according to the body to which the unit is attached.

[xvii] Video delivery is only supported on iOS. Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted, or discontinued at any time and may require fees, registration and credit card information.

From Sony:

New product announcement on October 21st 2021

Be ready for the announcement of the new Alpha. October 21st, 10:00 EDT / 15:00 BST / 22:00 SGT

Watch the annoucnement here:

From Sony:

Sony Electronics Continues to Redefine Excellence in Imaging with the Introduction of the new FE 70-200mm F2.8 GM OSS II

Sony’s Newest G Master Lens Features Superb Resolution and Bokeh with Next-generation AF Performance in the World’s Lightestⁱ Large-aperture Telephoto Zoom Lens

• Constant aperture F2.8 70-200mm telephoto zoom
• Fast, precise quiet AF (autofocus) and continuous AF tracking capabilities
• Advanced features for video creators
• World’s lightestⁱ 70-200mm large-aperture telephoto zoom lens, approximately 29% lighter than the previous model
• Up to approximately four timesⁱⁱ faster AF, with focus tracking while zooming improved by approximately 30% when compared to the previous modelⁱⁱ
• Professional-level control and reliability

SAN DIEGO, CA – October 13, 2021 – Sony Electronics Inc. announced the newest lens in their G Master lineup – the FE 70-200mm F2.8 GM OSS II, which delivers an extraordinary combination of resolution and bokeh as well as unequalled AF (autofocus) performance known to Sony’s G Master design.

“Sony is always listening to our customers. Thanks to feedback from users around the world, including leading professionals, Sony continues to develop and evolve the G Master lineup,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “The FE 70-200mm F2.8 GM OSS II is lightweight and offers outstanding handling in any shooting situation. The newest addition to our G Master series will make a perfect telephoto zoom addition to any creator’s kit who is looking to maximize their gear potential for both stills and video.”

Designed to perfectly pair with Sony’s E-mount camera bodies, the FE 70-200mm F2.8 GM OSS II not only offers outstanding optical quality and advanced AF performance, but it is the lightestⁱ F2.8 70-200mm zoom in the world and allows for unprecedented shooting freedom and flexibility. Sony continues to strengthen the Alpha system with this newest addition to the broadest selection of mirrorless lenses on the market as the 65th lens in its E-mount lens lineup.

New Levels of Performance

The new FE 70-200mm F2.8 GM OSS II delivers outstanding image quality with high resolution and clarity. Users can expect a clean and clear image from corner to corner throughout the entire zoom range, even when the aperture is wide open. Thanks to the two aspherical lens elements, including one XA (extreme aspherical) element manufactured to 0.01-micron surface precision, the FE 70-200mm F2.8 GM OSS II effectively controls distance-related aberration variations to ensure outstanding resolution throughout the image area.

The FE 70-200mm F2.8 GM OSS II also employs two ED (extra-low dispersion) spherical glass elements and two Super ED spherical glass elements to significantly reduce chromatic aberration without color bleeding. This lens also includes an ED aspherical element for the first time in an Alpha system lens, which simultaneously suppresses chromatic and spherical aberration, common issues in other telephoto lenses.

Smooth, beautiful bokeh is made possible by a large F2.8 maximum aperture and a newly developed 11-blade circular aperture unit. In addition, the lens’ advanced optical design including an XA element thoroughly suppresses the unwanted ‘onion ring’ effect, further enhancing the bokeh. The FE 70-200mm F2.8 GM OSS II also offers excellent close-up performance with deep bokeh. The minimum focusing distance is just 15.7 inches (0.4 meters) at 70mm and 32.3 inches (0.82 meters) at 200mm, with a maximum magnification of 0.3x. Moreover, the FE 70-200mm F2.8 GM OSS II can be easily paired with Sony’s high-performance 1.4x or 2.0x teleconverterⁱⁱⁱ to extend the lens’ focal length to 400mm^iv at an F5.6 aperture, all while maintaining its G Master quality.

To avoid any unwanted flare and ghosting in challenging lighting conditions, Sony’s original Nano AR Coating II produces a uniform anti-reflection coating on the surface of the lens. In addition, the FE 70-200mm F2.8 GM OSS II’s optical design also effectively suppresses internal reflections to improve clarity.

Industry-leading Autofocus

The FE 70-200mm F2.8 GM OSS II’s state-of-the-art lens technology brings out the best in the advanced camera body it is paired with. The new lens uses four Sony-original XD (extreme dynamic) Linear Motors for extraordinary fast and precise AF, making it up to approximately four times fasterⁱⁱ and with focus tracking improved by 30% when compared to the previous modelⁱⁱ. When paired with Sony’s flagship Alpha 1, the FE 70-200mm F2.8 GM OSS II is capable of high-speed continuous shooting at up to 30 fps^v. Superb AF tracking is also available even when using a teleconverter. For video, the FE 70-200mm F2.8 GM OSS II offers smooth and quiet AF to reliably lock in focus and track fast-moving subjects, even while zooming, so the user can leave the focusing to the camera.

Advanced Features for Video

With its constant F2.8 maximum aperture, astounding AF performance, versatile control, and solid reliability, the FE 70-200mm F2.8 GM OSS II is a perfect choice for video. The new lens was designed to dramatically reduce focus breathing, focus shift, and axis shift when zooming so that there is minimal unwanted image movement and angle of view variations.

For easy video-use operation, the FE 70-200mm F2.8 GM OSS II features independent control rings for focus, zoom, and aperture (iris), allowing precise manual operation. The aperture ring also has a click ON/OFF switch. Additionally, Sony’s Linear Response MF ensures responsive, low-lag manual focus control. The supplied lens hood also features an opening that allows convenient operation of circular polarizing filters or variable ND filters for more creative flexibility.

Designed for Professionals

The FE 70-200mm F2.8 GM OSS II is the world’s lightestⁱ F2.8 telephoto zoom lens and is approximately 29% lighterthan the previous model, weighing just under 37 oz (1,045g). In addition to its light weight, the FE 70-200mm F2.8 GM OSS II was designed for professionals to offer an ideal balance without front-heaviness, ensuring that the lens’ center of gravity falls directly above the tripod mount. It also features internal zoom to keep the center of gravity constant.

The FE 70-200mm F2.8 GM OSS II has been specifically designed for professionals based on their direct feedback. The new lens includes focus functions to support the user’s professional needs such as Full-time DMF, natural and linear manual focus response, and a focus-range limiter switch. The FE 70-200mm F2.8 GM OSS II also includes three customizable focus hold buttons that are provided 90° apart for easy access and convenient control when shooting in horizontal or vertical orientation, and nearly any angle.

The FE 70-200mm F2.8 GM OSS II features both a click ON/OFF switch and an iris lock switch for quick, flexible aperture control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for smooth, silent aperture control when shooting movies. In addition, the zoom ring torque is optimized and now includes image stabilization with MODE 3^vi for moving subjects.

Based on feedback from professionals, the FE 70-200mm F2.8 GM OSS II is designed to be reliable in even the most challenging environments. It features dust and moisture resistance^vii, equal to the FE 400mm F2.8 GM OSS and FE 600mm F4 GM OSS. The front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that may become attached to the lens surface.

Pricing and Availability

The new FE 70-200mm F2.8 GM OSS II will be available in December for approximately $2,800.00 USD and $3,500.00 CAD.

Orders

Order the Sony FE 70-200mm F2.8 GM OSS II Lens from B&H | Adorama | WEX.

Video

Notes

[i] As of the October 2021 product announcement, compared to full-frame F2.8 70-200mm telephoto zoom lenses that support autofocus. Sony survey.

[ii] When attached to the Alpha 1, compared to SEL70200GM. Sony test conditions.

[iii] Maximum aperture with the 1.4x and 2.0x teleconverters is F4 and F5.6, respectively.

[iv] 2.0x teleconverter can realize 400mm focal length. 1.4x teleconverter can realize 280mm focal length.

[v] Sony test conditions.

[vi] A software update may be required. See Sony’s support page on the web for camera compatibility info.

[vii] Not guaranteed to be 100% dust and moisture proof.

Sony Lens Family

Note the "etc." (translated) adding vagueness to the lens list.

From Sony:

Notice and apology regarding the supply of digital imaging products

Thank you for your continued patronage of Sony products.

Currently, with regard to digital imaging products, parts procurement is delayed due to the effects of global semiconductor shortages.

This has affected the production of some products and may take some time to deliver.

We sincerely apologize for any inconvenience caused to customers who are looking forward to the product.

We will do our utmost to deliver the product as soon as possible, and we appreciate your understanding.

[Main products that take time to deliver]

Digital single-lens camera: a7S III / a7 II series / a6400 series / a6100 series / ZV-E10 series

Digital single-lens camera Interchangeable lens: SEL20F18G / SEL50F18F / SEL50M28 / SELP18105 etc.

Professional camcorder: PXW-Z190

 
If there is something you want, don't wait to order it.

From Sony:

Sony Electronics’ “Visual Story™” Version 2.0 App Adds Compatibility with Video Content

Updated Visual Story App Version 2.0 Now Supports Video in the Story Gallery and Offers Improved Connectivity and Usability for Professional Event Photographers and Videographers

Learn more here.

Sony Electronics Introduces the New Interchangeable-Lens Vlog Camera ZV-E10 for Vloggers and Video Creators

The ZV-E10 APS-C Camera Delivers High Quality Video and Audio Performance, Vlog-Optimized Functions and Versatile Connectivity – Perfect for Video Creators

SAN DIEGO, CA – July 27, 2021 – Sony Electronics Inc. today announced the first Alpha series interchangeable lens vlog camera, the new ZV-E10. Designed from the ground up for vlogging and vloggers, the new camera combines Sony’s advanced imaging technology with extensive usability and a custom-built feature set that is optimized for video creators.

At its core, the ZV-E10 features a 24.2-megapixel (approx. effective) APS-C Exmor™ CMOS sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity, detailed texture depiction and beautiful natural bokeh. Additionally, the ZV-E10 includes the acclaimed vlogging-specific features favored in the popular ZV-1 digital camera including “Background Defocus”[i] that can smoothly switch between a blurred (bokeh) and sharp background, as well as the “Product Showcase Setting”[ii] mode that allows the camera to automatically shift focus from the subject’s face to an object being highlighted.

“With the introduction of Sony’s first interchangeable lens vlog camera, the ZV-E10, we are excited to meet the growing needs of today’s creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “The new ZV-E10 pairs the versatility and excellent image quality of a large-sensor interchangeable lens camera with user-friendly features that are specifically designed for vlogging, making it an ideal tool for video creators looking to transition to a more advanced set up.”

The ZV-E10 features a video-first design in a lightweight form factor (approx. 12 oz. / 343g[iii]) and includes the popular side-opening Vari-angle LCD Screen that allows creators to connect external mics on top of the camera. This simplifies setup while still allowing users to see the screen in selfie shooting mode and from high and low angles.

In addition to the screen, the ZV-E10 includes several other easy-to-use functions that are specifically designed for vlogging, including a new mode button located on the top of the camera that allows creators to easily change between Still/Movie/Slow and Quick modes with just one touch.

The new camera also includes advanced video features such as 4K (QFHD: 3840 x 2160) video shooting and Slow Motion with high picture quality (FHD 120p)[iv]. Electronic image stabilization with Active Mode[v] is also available and delivers stable video recording even while walking and shooting hand-held. Further, the ZV-E10’s advanced AF (autofocus) technology provides fast, precise AF with excellent tracking performance, as well as high quality audio for clear sound recording.

Sony Vlog Challenge Contest

Together with this announcement, Sony will host their second Sony Vlog Challenge Contest that encourages entrants to create a vlog that highlights something that they are the most passionate and enthusiastic about. The entry period is July 27 – September 27, 2021 and is open to video creators in the U.S. (excl. terr.) and Canada (excl. Quebec). See contest official rules here*.

Creative Versatility

An Interchangeable Lens Camera for Expanded Creative Expression

The ZV-E10 allows the user to expand their creative expression by utilizing the ideal lens for each individual scene they want to shoot. The wide variety of compatible lenses in Sony’s E-mount lens lineup lets the user choose the perfect lens based on their creative vision.

Advanced Autofocus

Sony’s industry-leading AF technology enables the user to leave focusing to the camera so that they can concentrate on composing their shot. The ZV-E10 includes Fast Hybrid AF and Real-time Eye AF for video[vi] with Real-time Tracking[vii] that allows the camera to keep track of the subject’s face and eyes for fast and precise autofocusing even while recording on-the-go and in challenging environments. The user can also customize the camera’s AF settings, such as AF Transition Speed and AF Subject Shift Sensitivity, to choose the rate at which the camera shifts from one point to another according to their creative preferences.

Additionally, the ZV-E10’s Touch Focus function allows the user to intuitively set the focus position by simply touching the screen. With one tap, the user can instantly shift the focus position from one subject to another – almost anywhere in the frame. This is available in both still and video modes.

High Quality Audio

Sony’s leading technology, thanks to its internal Directional 3-Capsule Mic, enables the ZV-E10 to capture crystal clear sound recordings that accurately capture the speaker’s voice and the supplied wind screen to greatly reduce wind noise. For expanded audio options, the ZV-E10 includes a Digital audio interface via Multi Interface (MI) Shoe and a mic jack to connect an external mic. The inclusion of a headphone jack allows the user to connect headphones to accurately monitor sound recordings. Audio output timing can also be set for Live or Lip Sync.

Putting the Subject First

When shooting in different settings with dramatic changes in light, the user can rest assured that the ZV-E10 will automatically correct the exposure, using an original Face Priority AE (autoexposure) algorithm capable of rapid AE transitions, so that the subject’s face is not over or under exposed. This allows the camera to detect the subject’s face and adjusts the exposure to ensure that the face is depicted at optimal brightness, even when selfie-shooting in scenes with extreme changes in lighting, and even if the subject’s face turns away momentarily from the camera. In addition, the camera features the same advanced color science from the popular ZV-1 to optimize skin tones for any subject in both still and video modes.

Cutting-Edge Video Features

• Internal 4K movie recording through full pixel readout without pixel binning[viii]
• High bit rate XAVC S™ codec[ix] at 100Mbps when recording 4K
• Slow & Quick Motion[x]
• High-speed full HD recording at 120 fps[xi]
• Interval Shooting[xii] for stunning time-lapse videos[xiii]
• Hybrid Log-Gamma (HDR) [xiv] / S-Gamut3.Cine / S-Log3, S-Gamut3 / S-Log3

Designed for Video Creators

Users can comfortably operate the new ZV-E10 thanks to its easy-to-hold body grip and large MOVIE button that is conveniently located on top of the camera. When paired with the optional Shooting Grip with Wireless Remote Commander (GP-VPT2BT, sold separately), one-handed shooting is simplified with easy to access zoom, record and a customizable button. A recording lamp (tally light) is also provided on the front face of the body for an at-a-glance indication of recording status. A red frame on the LCD screen also appears while recording to quickly and easily lets the user know if recording is active when behind the camera.

A unique feature of the ZV-E10 is the zoom lever that can operate optical zoom with power zoom lenses and Clear Image zoom with both zoom and prime lenses. Using Clear Image zoom, the user can zoom without losing video resolution to maintain full 4K video. The user can also choose from eight zoom speed settings for added creative flexibility.

The ZV-E10 features long battery performance with enough power to capture up to 125 minutes[xv] or 440 images[xvi] on a full charge so the user can record for long periods without worry. When shooting indoors, AC power supplies like the optional AC-PW20AM can supply power, so the user can continue to record without worrying about battery consumption. Power can also be supplied through a USB Type-C® connector, allowing external batteries to power the camera for extended battery life when shooting on the go. To conserve the camera’s battery, the ZV-E10’s Vari-angle LCD Screen allows the user to put the camera into Power save mode[xvii] by closing it and instantly turn the camera on by opening the panel.

Stay Connected

Livestreaming

The ZV-E10 can also be used as a high-quality webcam or live streaming camera by simply connecting it to a PC or smartphone[xviii] for increased mobility while streaming with no additional software needed. The feature allows the user to take advantage of the ZV-E10’s outstanding image quality and crystal-clear audio as well Face Priority AE and Soft Skin Effect while livestreaming or on video calls. The ZV-E10 supports standards used for USB cameras like UVC (USB Video Class) / UAC (USB Audio Class). The ZV-E10 also allows users to connect to a power supply via USB cable while livestreaming for longer usage. For added convenience, the user can assign this function to a custom button to start streaming instantly.

Easy File Data and Transfers

Using Sony’s Imaging Edge Mobile app[xix], users can transfer selected images and video files to a mobile device via Wi-Fi. This also allows the user to transfer RAW image files. After the camera has been paired to the Imaging Edge Mobile app, the files’ location data can be acquired from the mobile device and recorded. Users can transfer files from an SD card in the camera to a smartphone (mobile device) via Bluetooth even if the camera is powered OFF[xx].

Pricing and Availability

The new ZV-E10 will be available in black and white in the end of August for approximately $700.00 USD and $900.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

A new kit featuring the ZV-E10 camera and E PZ 16-50mm F3.5-5.6 OSS power zoom lens will also be available in the end of August and will be sold for approximately $800.00 USD and $1,000.00 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

Exclusive stories and exciting new content shot with the new camera and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony a - Alpha brand.

New content will also be posted directly at the Sony Photo Gallery. For detailed product information, please visit:

(US) – ZV-E10
(CA) – ZV-E10

More Information

For more information on the ZV-E10 visit the Alpha Universe website ZV-E10 page.

More information on the Sony Vlog Challenge Contest can be found HERE.

* NO PURCHASE OR PAYMENT NECESSARY. “Sony Vlog Challenge Contest”. Open to legal residents of U.S. / D.C. (excluding territories) and Canada (excluding Quebec), 18+ (19+AL, NE,) at time of entry. 07/07/21-09/07/21. See Official Rules, including prizes, entry instructions, and odds of winning at https://www.sony.net/united/sonyvlogchallenge/northamerica/en. Void in P.R., Quebec and where prohibited. Sponsor: Sony Electronics Inc., 16535 Via Esprillo, San Diego, CA 92127.

Orders

Order the Sony ZV-E10 from B&H and Adorama.

Videos

Notes

[i] Background Defocus is the name of the function assigned by default to the C1 button. Aperture values in Bokeh Switch Defocus / Clear are as follows. Movies: [Background Defocus: Defocus] lens widest aperture; [Background Defocus: Clear] F8-11, controlled automatically between F8 and F11 according to the environment. Stills: [Background Defocus: Defocus] lens widest aperture; [Background Defocus: Clear] F11. F values are not displayed in either Movies or Stills. The menu item associated with the Bokeh Switch is named “Background Defocus”.

[ii] When Product Showcase Setting is activated image stabilization on this model it remains on.

[iii] With battery and memory card included.

[iv] A Class 10 or higher SDHC/SDXC memory card is required to record movies in the XAVC S format. UHS-I (U3) SDHC/SDXC card is required for 100Mbps.

[v] Image crop in Active Mode. Active Mode is not available when recording at frame rates of 120 (100) fps, including S&Q

[vi] Real-time Eye AF for animals is not available in movie shooting.

[vii] Tracking” in the menu.

[viii] When recording at 24p. With image stabilization Off/Standard Mode.

[ix] A Class 10 or higher SDHC/SDXC memory card is required to record movies in the XAVC S format. UHS-I (U3) SDHC/SDXC card is required for 100Mbps

[x] Sound recording is not possible. A Class 10 or above SDHC/SDXC card is required.

[xi] A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS speed class 3 or higher is required for 100 Mbps recording. Frame rates are 1-120fps (NTSC) or 1-100fps (PAL).

[xii] Wi-Fi is not operational during interval shooting

[xiii] Time-lapse movie creation is possible on a PC

[xiv] Connect this product to an HDR (HLG) compatible Sony TV via a USB cable to display HDR (HLG) movies

[xv] Continuous recording time for movies. Actual performance varies based on settings, environmental conditions, and usage.

[xvi] CIPA standards.

[xvii] On this model, whatever the screen orientation (inward or outward facing), the user can shoot as soon as they open the screen.

[xviii] Your PC or smartphone OS must be compatible with UVC/UAC to use this functionality. Among smartphones, operation has been verified with the Xperia 1 II and Xperia 5 II (latest firmware required) for Android™ 11 or later (As of May 2021). Compatibility with other smartphones depends on manufacturers’ specifications. A commercially available USB cable and/or terminal adaptor may be used to connect to equipment with a USB Type-C port.

[xix] Imaging Edge Mobile version 7.5.1 or later is required. Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.

[xx] “Power off connection” in the camera’s smartphone settings must be turned ON, and the camera and smartphone must be paired via Bluetooth.

From Sony Electronics

Sony Electronics Announces New Airpeak S1 Professional Drone

Sony’s First Professional Drone is World’s Smallest that can be Equipped with Alpha Mirrorless Camera, Boasts High Speed and Stable Flight Performance

SAN DIEGO, CA – June 9, 2021 – Sony Electronics Inc. today announced their first-ever professional drone, the "Airpeak S1"[i]. An introductory model in the new Airpeak line, the S1 is the world's smallest[ii] drone that can be equipped with a full-size mirrorless interchangeable-lens Alpha camera, opening up a new world of creative possibilities.

The new drone utilizes a proprietary motor, propeller, control system and sensing technology, allowing it to fly at extremely high speeds with very stable wind resistance. Additionally, the Airpeak S1 features an advanced remote controller that can support the production of high-quality aerial images and freely control the aircraft. It also includes obstacle detection, automatic flight control via sensing and increased safety via cloud management of the aircraft and flight information.

“Sony is excited to launch our new drone business with the Airpeak S1,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Combining an extremely compact size with some of Sony’s most advanced imaging, sensing, AI and robotics technologies, the S1 will allow content creators, storytellers and commercial professionals to capture that which they’ve never been able to capture before.”

Aircraft with Advanced Flight Performance

The new Airpeak S1 offers dynamic flying capabilities, including a maximum speed of 55mph (90km/h)[iii], a maximum angular velocity of 180°/s[iv], and a maximum tilt angle of 55°[v].

Propulsion technology using a combination of Sony developed key devices provides wind resistance in strong wind speeds up to 44.7mph[vi] (20m/s). An example can be viewed below.

Independently developed propulsion device and flight control system

In addition to the lightweight, highly efficient, sturdy and responsive proprietary 17" propeller and brushless motor, the Airpeak S1 is equipped with an ESC (Electric Speed Controller) for optimal control of these components. A unique, high-performance flight control system integrates the propulsion device and all sensor information to ensure stable flight and high maneuverability.

Stable Flight by Sensing

Stereo cameras equipped with Sony’s image sensors are installed in 5 locations (front, back, left, right, bottom) of the aircraft. Sony's Vision Sensing Processor, which processes camera data at high speed and with low power consumption, and proprietary algorithms are used to accurately estimate the aircraft's spatial position and orientation in real time, enabling stable flight even in environments where GNSS (Global Navigation Satellite System) reception may be hindered, such as indoors or under bridges. The Airpeak S1 is also equipped with a unique high-performance flight control system that integrates all sensor information such as IMU (Inertial Measurement Unit), direction, barometric pressure and infrared ranging to optimize the propulsion device.

The Airpeak S1 uses Multi-directional sensors to enable its obstacle braking function. The front, rear, left and right stereo cameras and the infrared range-finding sensor mounted on the top recognize obstacles in the vicinity of the aircraft, allowing the aircraft to automatically decelerate and stop according to the behavior of the aircraft and the surrounding conditions.

Multiple Camera and Lens Variations

Users have the flexibility to choose the right Alpha system for their desired application to expand their filmmaking horizons. The Airpeak S1 is compatible with a wide range of camera bodies including: the Alpha 7S series and FX3 for high descriptive capability with suppressed noise, the Alpha 7R series for ultra-high definition, and the Alpha 9 series and others for distortion-free images. The Alpha 1, which can shoot footage in 8K, is also compatible.

Free Operability

The new professional drone includes “Airpeak Flight,” an iOS® and iPadOS® compatible application[vii] that integrates the aircraft, transmitter, camera, and gimbal, allowing the operator to monitor status information such as flight distance and remaining battery power, and change various operations and settings on the screen.

Airpeak S1 also includes a dual operation mode so that one user can operate the drone, while another user can operate the gimbal and camera simultaneously, all while checking the same image, even in complicated scenes. The FPV (First Person View) camera, which can be tilt-operated from the remote controller, is mounted on the nose of the aircraft and is useful for the operator to check the direction of the aircraft and the direction of travel.

Highly Efficient Workflow with Automatic Flight

The new drone includes "Airpeak Base," a web application that allows the operator to manage equipment, create flight plans, and manage flight logs. In the equipment management, information on the equipment used is automatically listed and managed based on the flight log. This allows the operator to check the condition of the aircraft before going to the field, minimizing on-set issues.

With Airpeak Base, the operator can create advanced flight plans and automatically fly the aircraft along the same course repeatedly, as if the drone were on rails installed in the air. It is able to set the position (latitude, longitude and altitude) and speed of the aircraft along the timeline, and specify the orientation of the gimbal and the timing of video or still image shooting. It can also draw smooth curves on the map. Reproduction flight is an automatic flight function that reproduces the flight route, gimbal, and camera movements based on the flight logs that have flown in the past.

All aircraft information, including logs, can be uploaded to the cloud via the mobile app Airpeak Flight. Airpeak Base allows users to check the status of the aircraft and can provide notifications if necessary. Users can manage the status of all managed aircraft in one place before flight. Past flight logs can be viewed on the logbook screen, and details such as in-flight errors can also be reviewed.

Related Services

“Airpeak Plus," a cloud service that allows users to use the rich features of Airpeak Base, and "Airpeak Protect Plan," a service plan to cover accidental damage to the product, will be available to customers. Further details regarding both services will be available on the Airpeak website before the related products and services go on sale

Pricing and Availability

The new Airpeak S1 suggested retail price is approximately $9,000.00 and will ship with two (2) pairs of propellers, a remote controller, two (2) batteries and a battery charger. A third-party gimbal made specifically for the Airpeak S1 will be sold separately. The Airpeak S1 will be available for pre-order and ship to customers in the fall of 2021. Airpeak S1 is made in Japan.

Orders

Order your Sony Airpeak S1 Professional Drone at B&H.

Notes:

[i] Operating a drone in the USA is regulated by federal law and regulations. State and local ordinances may also apply to certain operations. When operating a drone, it is the remote pilot’s responsibility to always comply with applicable laws and regulations.

[ii] Based on Sony research and testing.

[iii] No payload, and obstacle brake disabled.

[iv] Vision positioning disabled.

[v] Obstacle brake disabled.

[vi] No payload.

[vii] All apps require network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.

[viii] Those who use drones to provide products and services to customers. If you register as a professional supporter, you will receive emails about events sponsored by Sony, opportunities to experience aircraft flight, and the latest product information.

From Sony (translated):

Dear customers

Notice regarding supply of lens FE 50mm F1.2 GM "SEL50F12GM" for digital single-lens camera a [E mount]

Thank you for your continued patronage of Sony products.

The lens FE 50mm F1.2 GM "SEL50F12GM" for the digital single-lens camera a [E-mount] released on April 23, 2021 (Friday) has received orders that greatly exceeded our expectations, and is a product. It may take some time before delivery.

We are currently making every effort to meet the needs of our customers, so please wait for a while.

When the preorders for this lens went live, I guessed that this model would be hard to get for a long time. Still, the best way to get the Sony FE 50mm f/1.2 GM Lens as soon as possible is to get in line now. Place an order with B&H and Adorama.

From Sony:

Sony Electronics Continues to Push Boundaries with the Introduction of the Compact, Ultra-wide Angle, Large Aperture FE 14mm F1.8 G Master™ Prime Lens

Newest Addition to Sony’s E-mount Lens Lineup Offers Extraordinary Resolution, Advanced and Quiet Autofocus Capabilities, Beautiful Bokeh Rendering and More

SAN DIEGO, CA – April 20, 2021 – Sony Electronics Inc. further expands its E-mount lens lineup with the introduction of the groundbreaking FE 14mm F1.8 G Master (model SEL14F18GM) – a compact, large F1.8 aperture, ultra-wide angle lens that allows users to capture the world with new perspectives by delivering sharp resolution from corner to corner with little to no distortion, especially when shooting landscapes, architecture, starry skies and interiors.

“Sony continuously strives to meet the needs of our customers with the most advanced tools possible. We’re excited to share the newest member of our G Master series, the FE 14mm F1.8 G Master,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “This lens sets a new standard for 14mm primes, by delivering extraordinary corner-to-corner resolution and advanced autofocus capabilities in a compact design that has never before been realized in this focal length.”

Extraordinary Resolution in an Incredibly Compact and Lightweight Design

The new FE 14mm F1.8 G Master features a compact design, measuring just 3 3/8 in x 4 in (83mm x 99.8mm) and weighing just 16.3 oz (460g), with advanced optical technology that delivers superb resolution and stunning contrast. Two XA (extreme aspherical) elements and one aspherical lens element maintain excellent resolution throughout the entire image area and contribute to its compact and lightweight design. Two ED (Extra-low Dispersion) glass elements and one Super ED glass element result in optical refinements that suppress chromatic aberration and deliver excellent contrast and precise rendering at all apertures.

The FE 14mm F1.8 G Master is useful in all types of low-light situations for both still and movie shooting, thanks to the maximum F1.8 aperture. Users can faithfully render point light sources, like stars for astrophotography, without having to use extremely slow shutter speeds. A common problem plaguing wide angle lenses is light entering at extreme angles that could reflect internally. The FE 14mm F1.8 G Master uses Sony’s original Nano AR Coating II technology to maximize clarity and effectively subdue flare and ghosting.

The FE 14mm F1.8 G Master can produce beautiful bokeh at F1.8, even with the ultra-wide 14mm focal length. With a 9.8-inch minimum focus distance, the FE 14mm F1.8 G Master offers expanded possibilities for close-up still and video shooting and creates stunning bokeh known to Sony’s G Master premium series of lenses. In addition, its precise XA elements, a 9-blade circular aperture mechanism and optimally controlled aberration allow the FE 14mm F1.8 G Master to produce exquisite background bokeh without the undesirable “onion-ring” effect.

Advanced and Quiet Autofocus

Using two XD (extreme dynamic) Linear Motors, focus can be accurately acquired and maintained even when shooting with narrow depth of field at F1.8 giving professional shooters the reliability they need to get the job done in challenging conditions. Moreover, the FE 14mm F1.8 G Master enables quiet AF with minimal vibration for smooth focus transitions, perfect for video content creation.

Professional Level Control and Reliability

The new lens also features several advanced and versatile control options including a focus hold button, a focus mode switch and a focus ring to ensure smooth, efficient operation in a wide range of shooting environments. For added customization, a number of functions can be assigned to the focus hold button from the camera body interface. The FE 14mm F1.8 G Master also features Linear Response MF for direct and precise manual focusing. An aperture ring that allows intuitive aperture control and is also included, with click stops that can be switched ‘on’ for still photography or switched ‘off’ for smooth and quiet iris transition when capturing video. For added creative freedom, the FE 14mm F1.8 G Master includes a rear filter holder that accepts standard sheet-type filters for ND, color correction, soft filter and more.

A dust and moisture resistant design[i] provides the reliability needed for challenging conditions. The front lens element features a fluorine coating that repels water, oil, and other contaminants. The rear element is also fluorine coated to keep that surface clean when changing the rear filter. The lens also has a built-in petal hood that effectively blocks extraneous light that can cause flare and ghosting.

Pricing and Availability

The new FE 14mm F1.8 G Master will be available in May for approximately $1,600 USD and $2,100 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Orders

Order the Sony FE 14mm F1.8 G Master Lens from B&H | Adorama | WEX

[i] Not guaranteed to be 100% dust and moisture proof.

Sony has quietly appended an "A" to the product model names of the Sony Alpha a7R IV and Sony Alpha a7R III mirrorless cameras.

The primary changes this update brings appear to be the LCD resolution increasing significantly to 2,359,296 dots from 1,440,000 dots, with the battery life dropping by an insignificant amount, along with the USB spec improving from USB 3.1 to USB 3.2 on the a7R III.

Watch for the new a7R IV and a7R III revision A to arrive at B&H.

From Sony:

Sony Electronics’ “Visual Story™” App Features New Updates to Empower Event Photographers

Updated Visual Story App Version 1.1 Now Includes Live Galleries and Remote Viewing Capabilities with Expanded Support and Camera Compatibility

SAN DIEGO, CA – March 30, 2021 – Sony Electronics Inc. today announced new updates to “Visual Story” – a mobile application for professional event photographers that simplifies the process of delivering photos to their clients immediately after an event through automatic gallery creation, AI (artificial intelligence) image selection and web delivery[i]. The new application version 1.1 for “Visual Story” offers expanded support and a new “Live gallery” feature that makes remote viewing and participation more accessible.

New Live Gallery Feature for Socially Distanced Live Events

Visual Story Version 1.1’s new Live Gallery feature allows professional event photographers to meet the growing demand for remote participation during the actual event. This enables the photographer’s clients to share photo galleries with their friends, family and colleagues, to then view photos of their event, such as a wedding, corporate, school or sporting event, in real time to create a more immersive experience.

Live Gallery helps simplify a professional workflow by allowing Auto transfer while shooting with a compatible Sony Alpha brand camera[ii], automated image selection using AI, and applying edit presets to all images within a live gallery at the same time. Live Gallery viewers can also like specific photos, which the photographer can use to choose final image selections to deliver to their client.

Upgraded Selection Options

The newly updated Visual Story app also now includes an object detection filter to easily locate images focusing on specific items such as a cake, food, tableware and jewelry. The photographer can also choose images that are only included in a live gallery or those with likes.

Compatibility and Availability

Visual Story Version 1.1 is available now for iOS in the App Store for free and is compatible with select Sony cameras including: Alpha 7C, Alpha 7R IV, Alpha 7S III, Alpha 9, Alpha 9 II as well as Alpha 7 III (updated to firmware Version 4.0 or later), Alpha 1 and FX3i.

Sony’s new Visual Story is available to download for free HERE, and development on additional platforms is under discussion.

Learn more about Visual Story HERE.

Notes:

[i] Membership to “Visual Story” account and app on smartphone required with connection to Wi-Fi. See “Visual Story” terms and conditions/privacy policy for details. Download app at the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.

[ii] Please refer to the website for a full list of compatible models. Firmware must be updated on cameras to ensure compatibility.

"The prime lens packs the high image quality and beautiful bokeh of the G Lens into a compact design with intuitive operability and a sophisticated finish. The fast, precise and quiet AF is ideal for shooting both stills and movies, ensuring capture of those vital moments." [Sony]

Sony Electronics Introduces Three New High-Performance G Lenses™ to its Full-Frame E-mount Lens Lineup

Sony Electronics - 03/23/2021

SAN DIEGO, March 23, 2021 /PRNewswire/ -- Sony Electronics Inc. has announced the addition of three new G Lenses™ to its impressive E-mount line-up – the FE 50mm F2.5 G (model SEL50F25G), FE 40mm F2.5 G (model SEL40F25G) and FE 24mm F2.8 G (model SEL24F28G). All three lenses deliver high image quality and beautiful bokeh in a lightweight and compact design, perfect for photographers and videographers needing high image quality combined with easy mobility.

Sony Electronics Introduces Three New High-Performance G Lenses™ to its Full-Frame E-mount Lens Lineup

When paired with a Sony full-frame or APS-C camera, all three lenses offer high resolution, intuitive operability, and fast, precise and quiet AF (autofocus) capabilities. The lenses were designed for a wide range of photo and video uses including portraiture, landscape, street photography and more.

"At Sony we are constantly innovating to develop the best tools that allow photographers and video creators to realize their artistic vision," said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. "With these three dynamic lenses, our customers can capture a wide range of perspectives with the excellent resolution and beautiful bokeh that Sony's G lenses are known for."

As a set, the FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G deliver an ideal focal length for any shoot, from wide-angle landscapes or establishing shots on the 24mm, to a closer versatile perspective with the 40mm and a normal field of view ideal for portraits and closer shots on the 50mm. With their intuitive operability and superb build quality, this lens set is perfect for a variety of needs for any content creator.

The three lenses are all the same size (2.68 in diameter x 1.77 in), all have the same filter diameter (49mm) and are almost all the same weight (FE 50mm F2.5 G 6.1 oz, FE 40mm F2.5 G 6.1 oz and FE 24mm F2.8 G 5.7 oz), allowing the user to easily switch between all three lenses when using a gimbal without needing to rebalance each time. Moreover, each lens focuses internally, which means the front element does not move in and out to focus, enabling all three lenses to balance well when using a gimbal. They all feature the same stylish exterior design with focal lengths that are clearly marked to easily switch from lens to lens.

High Resolution in a Compact Design

The FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G combine the high image quality of a G Lens with a compact and lightweight form factor. The image quality is achieved by state-of-the-art optics using aspherical elements and ED (Extra-low Dispersion) glass elements,i delivering high resolution and suppressing color fringing from corner to corner, even from the widest aperture, with a shallow depth of field.

The stunning bokeh of the G lenses is achieved with the optimization of a circular aperture and is delivered at the widest point of each lens (FE 50mm F2.5 G, FE 40mm F2.5 G, and the FE 24mm F2.8 G).

Focus Distances

The FE 50mm F2.5 G has a minimum focus distance of 0.35m (AF) / 0.31m (MF) and maximum magnification of up to 0.18x (AF) / 0.21x (MF), which is ideal for a variety of shooting environments and subjects.

The FE 40mm F2.5 G has a minimum focus distance of 0.28m (AF) / 0.25m (MF) and maximum magnification of up to 0.20x (AF) / 0.23x (MF). Particularly for movie shooting, 40mm is the preferred angle of view as it corresponds to the natural field of vision. For stills, 40mm allows subjects to stand out against backgrounds.

With a wide 24mm angle of view, the FE 24mm F2.8 G has a minimum focus distance of 0.24m (AF) / 0.18m (MF) and maximum magnification of up to 0.13x (AF) / 0.19x (MF), the user can easily shoot close-ups with a blurred background.

High Operability and Reliability

The lenses feature a focus hold button, focus mode switch, aperture ring, and aperture click switch for ideal operability. The focus hold button is customizable from the camera menu and can be assigned based on users' preferences. The aperture ring provides an intuitive and direct feel, compared to operating the aperture from the camera body. The aperture also provides switchable click stops that can be turned off for movie shooting using the aperture click switch. Furthermore, with Linear Response MF, the focus ring responds precisely and linearly when focusing manually, so control feels immediate and intuitive, directly reflecting the intent of the photographer and allowing delicate focus adjustments.

The aluminum exterior ensures a premium, sophisticated finish and provides increased strength and durability. Conveniently, the diameter of the filter threads on the hood and the lens barrel are equalii (49mm), allowing the same cap and filter to be attached to both the hood and the lens barrel. The lenses are also designed to be dust and moisture resistantiii to ensure usability in any outdoor environment.

Fast, Precise and Quiet Autofocus

The FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G feature two linear motors to deliver fast, precise AF with excellent tracking performance which is maintained despite instantaneous changes in subject motion - making the lens ideal for tracking moving subjects. The AF is also quiet, so works for both still and movie shooting.

Pricing and Availability

The FE 50mm F2.5 G will be available in May and will be sold for approximately $600.00 USD and $800.00 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

The FE 40mm F2.5 G will be available in May and will be sold for approximately $600.00 USD and $800.00 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

The FE 24mm F2.8 G will be available in May and will be sold for approximately $600.00 USD and $800.00 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

Notes:

i FE 24mm F2.8 G 1 x ED, 3 x aspherical elements, FE 40mm F2.5 G 3 x aspherical elements, FE 50mm F2.5 G 1 x ED, 2 x aspherical elements

ii This does not apply to FE 24mm F2.8 G

iii Not guaranteed to be 100% dust and moisture proof

Orders

Preorders go live at 10am ET, Wed Mar 24.

Order the Sony Compact Prime Lenses from B&H.

From Sony Electronics:

Sony Electronics Strengthens its Alpha System with the Introduction of its 60th E-Mount Lens, FE 50mm F1.2 G Master™

Sony’s newest lens delivers Superb Resolution, Exquisite Bokeh and High-performance Autofocus in a Compact and Lightweight Design

SAN DIEGO, CA – March 16, 2021 – Today, Sony Electronics Inc. unveils the newest addition to its G Master full-frame lens series – the FE 50mm F1.2 GM (model SEL50F12GM) – delivering excellent resolution and dramatic bokeh known to Sony’s G Master line, industry-leading AF (autofocus) capabilities and professional control and reliability in a compact and lightweight design. The lens’s maximum F1.2 aperture combines an impressive shallow depth of field for maximum creative expression with incredible light gathering capabilities, allowing for faster shutter speeds and lower ISO in low light settings, making it ideal for portraits, wedding photography, video and more.

“We’re excited to introduce our 60th E-mount lens – the FE 50mm F1.2 GM – which delivers a new level of expression and usability for still images and video as an F1.2 lens,” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “We’re always listening to our customer to deliver the best imaging technology. The FE 50mm F1.2 GM, our first F1.2 lens for the a brand, was designed without compromise to meet the changing needs of today’s content creators.”

Excellent Resolution and Beautiful Bokeh

The FE 50mm F1.2 GM features the latest optics, including three XA (extreme aspherical) lens elements, that contribute to high resolution across the entire image and is maintained even when fully opened at F1.2. The new lens also ensures clear images in backlit scenes thanks to Sony’s Nano AR Coating II that effectively minimizes internal reflections so that flare and ghosting do not occur.

The FE 50mm F1.2 GM creates dramatic G Master bokeh at the maximum F1.2 aperture to provide dimensionality to every image. Using the newly developed 11-blade circular aperture unit and fine-tuned optical design with minimal spherical aberration, the lens can achieve smooth, deep bokeh in both the foreground and background.

High Performance AF and Tracking at F1.2

The lens can keep subjects in sharp focus even at an extremely shallow depth-of-field with fast, precise, quiet AF and tracking thanks to the four XD (extreme dynamic) Linear Motors which provide high thrust efficiency. When precise focusing is required, especially when shooting 4K video with human eye tracking, the FE 50mm F1.2 GM allows the user to focus on composition thanks to its excellent response with minimum delay and low vibration. In addition, the lens’s floating focus mechanism, controlled by its dedicated lens drive algorithm, achieves high resolution over the entire focus range, with a minimum focus distance of 1.32 feet.

Professional Control and Reliability in a Compact Form Factor

The FE 50mm F1.2 GM was designed with professional content creators in mind. With convenient controls and functions such as a Linear Response MF (Manual Focus), aperture ring with a click on/off switch, focus mode switch and two customizable focus hold buttons, the FE 50mm F1.2 GM combines easy operation with professional control. The FE 50mm F1.2 GM also features a dust and moisture resistant[i] design and a fluorine front element coating that protects the lens from fingerprints, dust, water, oil and other contaminants. Developed using Sony’s latest simulation technologies and the latest optical design, the lens comes in a surprisingly compact and lightweight form factor (3.5 in x 4.38 in, 27.5 oz.), providing high mobility and easy handling for a 50mm F1.2 lens.

Pricing and Availability

The new FE 50mm F1.2 GM will be available in May and will be sold for approximately $2,000.00 USD and $2,600.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Orders

Order the Sony FE 50mm f/1.2 GM Lens at B&H starting at 10am ET, Wed Mar 17, 2021.

Watch the Video

More Info

Sony FE 50mm f/1.2 GM Lens

From Sony:

Sony Electronics Announces the ECM-W2BT Wireless Microphone and the ECM-LV1 Compact Stereo Lavalier Microphone

Provides High-quality and Stable Audio Recording for Vloggers, YouTubers and Video Creators

FOR IMMEDIATE RELEASE

SAN DIEGO, CA – March 9, 2021 – Sony Electronics Inc. today announced two new microphones with the launch of the ECM-W2BT Multi-nterface shoe compatible wireless microphone and ECM-LV1 compact stereo lavalier microphone. Wireless high-quality audio recording with lower noise and stable connection is possible with the ECM-W2BT wireless microphone, especially when paired with the ECM-LV1 stereo lavalier microphone and one of Sony’s cameras[i] with digital compatibility. This combination offers the perfect solution to meet the needs of today’s vloggers, YouTubers and video creators who want to capture clear, reliable audio for a wide range of environments including street performance, product reviews, food reviews travel vlogs and more.

The ECM-W2BT wireless microphone enables low-noise digital sound recording by connecting the receiver to a camerai equipped with a digital audio interface compatible Multi Interface Shoe. The digital audio signal output from the receiver can be recorded directly on the camera body without wiring an external audio cable. Additionally, the ECM-W2BT has been completely redesigned for high sound quality using an advanced omni-directional mic capsule to capture clear sound recording from any direction. The ECM-W2BT also allows audio recording flexibility by increasing the stability of the wireless connection between microphone and receiver, even with obstacles or in crowded environments with additional wireless activity. In locations with good visibility, communication is possible at up to 200m, significantly increasing the flexibility of audio recording. And the newly adopted Qualcomm® aptX™ Low Latency[ii] codec provides both high-quality audio recording and low latency.

The ECM-W2BT wireless microphone also offers ultimate creative freedom thanks to its sound acquisition functions. Three sound pick up modes - MIC mode, MIX mode and a new RCVR mode - allows the user to record sound and ambient sound based on their desired preference. MIC mode will only pick up audio from the microphone transmitter so only the subject audio is captured. RCVR mode only picks up sound from the internal microphone at the receiver, so the user can record audio of themselves. MIX mode picks up both transmitter and receiver audio which is useful when audio from both the subject and the user is desired. The ECM-W2BT mic supports stereo audio input and an external 3.5mm stereo mini-jack to allow for stereo sound pickup, so it can be used in combination with the stereo-capable lavalier microphone such as the ECM-LV1 compact stereo lavalier microphone, as an unobtrusive microphone that can easily attach to the subject’s clothing and record sound with increased realism. Since the receiver is equipped with 3.5mm audio output, the ECM-W2BT can be used without Multi Interface shoe model cameras.

For challenging recording environments, the ECM-W2BT wireless microphone includes an attenuator function. The user can select one of three attenuator levels depending on the sound source volume to record excessively loud sounds at a lower volume or amplify quieter sounds to record louder audio. The ECM-W2BT also includes a windscreen to reduce wind noise, which is especially helpful when recording outdoors. When longer operation is needed, the battery assist function via the power supply from the camera’s Multi Interface shoe enables the user to operate the receiver for up to 9 hours[iii]. For easy reference, the ECM-W2BT includes a LINK lamp to notify the user of the status of the communication between the microphone and the receiver and a POWER lamp to easily check the remaining battery charge. Besides, a connector protect holder for multi-interface foot cover is provided, which can be used to carry the receiver and microphone as one unit or can also be used as a microphone stand, for stable microphone positioning during interviews or other stationary uses.

The ECM-LV1 compact stereo lavalier microphone also allows for high-quality sound pickup paired with a compact design for easy carrying and convenience while shooting. The ECM-LV1 includes a windscreen for additional noise reduction, and the 360-degree rotatable clip allows, for example, horizontal attachment to a necktie, or vertical attachment to a pocket, with the microphone attached at the same angle. The power of this mic is supplied from the mic connector.

The ECM-W2BT wireless microphone will be available in April 2021 for approximately $230.00 USD and $300.00 CAD. The ECM-LV1 compact stereo lavalier microphone will also be available in April 2021 for approximately $30.00 USD and $40.00 CAD. These microphones will be sold at a variety of Sony's authorized dealers throughout North America.

(US) – ECM-W2BT Wireless Microphone
(CA) – ECM-W2BT Wireless Microphone
(US) – ECM-LV1 Compact Stereo Lavalier Microphone
(CA) – ECM-LV1 Compact Stereo Lavalier Microphone

Notes

[i] Please refer to https://www.sony.net/dics/w2bt/ for a full list of compatible models. Analog audio is also supported, but use with digital audio is recommended. For use with a device that supports Digital Audio Interface, please set the DIGITAL/ANALOG switch on the ECM-W2BT wireless microphone to DIGITAL.

[ii] Qualcomm aptX is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States and other countries. aptX is a trademark of Qualcomm Technologies International, Ltd., registered in the United States and other countries.

[iii] Depending on a camera, power is not supplied from the camera via the Multi Interface Shoe. For the compatible cameras, please refer to the link: https://www.sony.net/dics/w2bt/

The Sony ECM-W2BT Wireless Microphone and ECM-LV1 Compact Stereo Lavalier Microphone will be available to order at B&H.

That is an attention-garnering headline. Unfortunately for photographers, the industrial sector will be the first to get these imaging sensors.

From Sony EU:

Sony to release large format CMOS image sensor with global shutter function and industry’s highest effective pixel count of 127.68 megapixels

Press release • Mar 09, 2021 10:30 CET

Sony's large format CMOS image sensor “IMX661” with industry’s highest effective pixel count of 127.68 megapixels. Left: colour model, right: black and white model.

Sony Corporation announced today the upcoming release of a large format 56.73mm diagonal CMOS image sensor “IMX661” for industrial equipment with a global shutter function and the industry’s highest*1 effective pixel count of 127.68 megapixels.*2

This product features an increased pixel count that yields an optical size nearly 10 times larger than the common 1.1-type image sensor corresponded to the C mount*3 for industrial equipment. It also features Sony’s original global shutter pixel technology “PregiusTM”, which enables capture of motion distortion-free images. Furthermore, the Sony’s original device configuration and interface technology employed enable high-speed image readout at a data rate nearly four times faster*4 than conventional products.

Sony expects that the new sensor, when used in industrial equipment cameras for a wide variety of applications, will help to solve a variety of complex challenges, thereby contributing to the development of industry.

*1: Among CMOS image sensors equipped with a global shutter. According to Sony research (as of announcement on March 9, 2021).

*2: Based on image sensor effective pixel specification method.

*3: The joining mechanism between lens and the camera body.

*4: Compared to Sony’s “IMX253” 1.1 type, 12.37 effective megapixels CMOS image sensor equipped with a global shutter function

Model name Sample shipment date (planned)*5

IMX661 3.6type (56.73 mm diagonal) 127.68-effective-megapixel CMOS image sensor April 2021

*5: The dates given for sample shipment date (planned) are for the color model. Black and white model samples will be available for shipment approximately one month later.

Needs for automation, labour-saving and other benefits of digital transformation continue to grow in recent years in various fields of industrial equipment. This has accelerated the adoption of cameras for a wide variety of applications, driving demand for CMOS image sensors with higher imaging performance.

The new product couples Sony’s Pregius technology with the 3.6-type (56.73mm diagonal) large optical size, delivering an increased pixel count and motion distortion-free imaging. The original device configuration, which employs a chip-on-wafer process, together with Sony’s original interface technology, enables high-speed readout nearly four times faster than conventional products*4 in full-pixel readout mode. This design delivers highly efficient imaging that captures a wide viewing angle with no motion distortion in a single imaging operation. It also improves recognition precision thanks to the high-resolution imaging and delivers a high level of processing performance. It can contribute to solutions for a variety of industrial equipment applications, for example, inspection processes for production of displays and electronic substrates, wide-area monitoring, and aerial photography, where its improved precision and quicker readout will help meet the need for a high level of productivity.

Main Features

The industry’s highest effective pixel count of 127.68 megapixels

This product features a large optical size of 3.6-type (56.73mm diagonal), nearly 10 times larger than the common 1.1-type image sensor corresponded to the C mount lens for industrial equipment with a pixel size of 3.45 µm, resulting in a massive pixel count of 127.68 megapixels, which is the industry’s highest for a CMOS image sensor equipped with a global shutter. It enables a wide viewing angle and high-resolution imaging by increased pixel count, and the motion distortion-free imaging demanded on cameras for industrial equipment, thereby improving imaging efficiency and recognition precision.

Image sensor optical size (imaging area) comparison*6, area ratio about 10 times (1.1-type comparison).

*6: When a lens with the same focal length is used

High-speed image readout

Generally, increased pixel count means increased signal processing volume, which causes issues such as a drop in frame rate and longer readout times. In order to realise high-speed readout, it is necessary to improve the processing functionality of the AD converter which converts the analog signal output from the pixel to digital signals, and at the same time, increase the speed of the output interface.

This product features Sony’s original device configuration employing a chip-on-wafer process where chips with certain functions are stacked on top of the pixel wafer, allowing for optimal positioning of the AD converter. This design improves AD converter processing functionality without increasing the size.

The new sensor also employs the Scalable Low Voltage Signaling with Embedded Clock (SLVS-ECTM)*7 high-speed interface standard developed by Sony, in order to make output interface faster. These two original technologies enable 127.68 megapixels,1 0bits,21.8fps, which is a high-speed output data rate nearly four times faster than conventional models*4. The dramatic increase in multi-pixel and readout speed greatly contribute to the improvement of productivity in industrial applications.

*7: A data transfer method that uses an embedded clock signal. This eliminates the need for skew adjustment between lanes and reduces the amount of wiring needed, making board design simpler and suitable for higher speeds.

Equipped with signal processing capabilities needed for a variety of industrial applications

The new product is equipped with a range of signal processing capabilities required for industrial equipment CMOS image sensors to meet diverse applications and needs. These include such as; trigger synchronisation for controlling imaging timing during high-speed inspections; Region of Interest (ROI), which reduces post signal processing load by only reading out the required regions; gradation compression, which reduces data volume while outputting required information; multi-exposure, which is capable of detecting the trajectory of moving objects; short exposure time for blur-free imaging of objects moving at high speeds; pixel binning readout, which can enhance sensitivity in low luminance situations.

Key Specifications

Model name IMX661 (colour, black and white)
Unit cell size 3.45 µm x 3.45 µm (H x V)
Effective pixels 13,400 x 9,528 (H x V), 127.68 megapixels
Image size Diagonal 56.73 mm (3.6-type)
Active area 46.2 mm x 32.9 mm (H x V)
Package Ceramic LGA
Micro lens EPD –100mm (CRA 15.8 degrees)
Power supply Analog: 3.3V
Digital: 1.2V Interface: 1.8V
Output 4.7Gbps/lane SLVS-EC 16/8/4 lane
891Mbps/lane SLVS 16 lane
Frame rate
14 bit: 12.9 fps
12 bit: 19.6 fps
10 bit: 21.8 fps
Main functions Global shutter, trigger synchronisation, ROI, gradation compression, multi-exposure, short exposure, pixel binning readout
Notes: Pregius and SLVS-EC are trademarks of Sony Corporation.

From Sony:

Sony Electronics Launches FX3 Full-Frame Camera for Cinematic Look and Enhanced Operability for Creators

Sony's Most Compact and Lightweight Cinema Line Camera for Creators Who Strive for New Cinematic Freedom

FX3 Product Highlights:

• Compact and lightweight body design with high operability for hand-held shooting, gimbal and drone-mounted work
• Multiple 1/4-20 UNC threaded mounting points to easily attach compatible accessories
• Detachable XLR handle unit with two XLR/TRS audio inputs and one 3.5mm stereo jack
• S-Cinetone™ look – inspired by the color science of the digital cinema camera VENICE – which is also used in FX9 and FX6 Cinema Line cameras
• Built-in cooling fan enables effective heat dissipation to support uninterrupted 4K 60p recording[i]
• Records up to 4K 120p[ii]
• 10.2 megapixel[iii] full-frame back-illuminated CMOS Exmor R™ sensor and BIONZ XR™ image processing engine
• Ultra-high sensitivity with ISO expandable to 409,600 for very low light conditions and 15+ stops of dynamic range[iv]
• Fast Hybrid AF (Autofocus), Touch Tracking (real-time tracking) and Real-time Eye AF, also used in other Alpha™ cameras
• 5-axis in-body image stabilization with “Active Mode”[v] supports handheld movie shooting

SAN DIEGO, CA – February 23, 2020 – Sony Electronics Inc. today announced the FX3 (model ILME-FX3) camera that combines the best of Sony’s industry-leading digital cinema technology with advanced imaging features from Alpha™ brand mirrorless cameras to make Sony’s coveted cinematic look accessible to more creators.

As the latest addition to Sony’s Cinema Line, the FX3 delivers a cinematic look and professional operability and reliability in a camera that is accessible to early-career creators, as well as suitable to be used alongside Sony’s VENICE, FX9 and FX6 cameras. The new model provides outstanding image quality and usability for small scale and one-person shooting. The FX3 boasts industry-leading autofocus capabilities, 5-axis in-body image stabilization with Active modev, handheld shooting design and advanced heat dissipation for extended recording times. All this is combined in a compact, lightweight body that provides the performance and mobility to meet the growing demands of today’s content creators.

“The FX3 is the perfect tool for content creators looking to enter the world of cinematography,” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “It combines everything our customers love about Sony’s video capabilities in our Alpha lineup with a new body optimized for videography. We are excited to add to Sony’s Cinema Line and continue to support the world’s creators with the best tools possible.”

Cinematic Look

The FX3 boasts Sony’s industry-leading image sensor technology to achieve high processing speeds and outstanding image quality. The full-frame, back-illuminated Exmor R CMOS sensor (approximately 10.2 effective megapixel count for video recording and approximately 12.1 effective megapixels count for stills) and the BIONZ XR image processing engine team up to ensure high sensitivity with low noise. The standard ISO range is 80 to 102,400 (expandable to 409,600when shooting video), and dynamic range is an impressively wide 15+ stopsiv.

In response to a growing need for more expressive depth, the FX3, along with FX9 and FX6 Cinema Line cameras, allows users to create a cinematic look without post-production using the S-Cinetone color matrix. Inspired by the color science used in Sony’s flagship VENICE camera, S-Cinetone delivers natural mid-tones, plus soft colors and smooth highlights that are essential to create a cinematic look.

Creators can record in 4K at up to 120 frames per secondii. Extraordinarily smooth slow-motion imagery[vi] (up to 5x) at QFHD (3840 x 2160) resolution with autofocus provides new expressive capability.

Designed for Comfortable Solo-Shooting

Our most compact and lightweight Cinema Line camera is ideal for handheld shooting, gimbal and drone-mounted work. It weighs just 1.58 lbs. (715 g), including the battery and memory cards, and the body is only 5.11 in x 3.33 in x 3.06 in (77.8 mm x 129.7 mm x 84.5 mm). The camera grip has been carefully designed to provide optimum flexibility, stability and comfort for long shoots.

Designed for mobility and efficiency, the FX3’s body features five 1/4-20 UNC threaded mounting points to easily attach compatible accessories while remaining light enough for handheld shooting and making it easy to set up and carry. The supplied XLR handle securely attaches to the body via the Multi Interface Shoe without any special tools and provides three additional threaded mounting points for accessories. Optional accessories such as external monitors, recorders, wireless microphones, or other add-ons can be securely attached.

To enable 4-channel 24-bit audio recording, the supplied XLR handle includes two balanced XLR/TRS audio inputs and an additional 3.5mm stereo 2-channel jack. With an optional XLR or TRS microphone connected, the XLR adaptor on the handle takes care of the A/D (Analogue to Digital) conversion and DSP (Digital Signal Processing), and transfers the digital audio data directly to the camera for outstanding audio quality. Because the XLR adaptor is integrated into the handle and does not require any additional cables or batteries, it offers easy set up. If the handle is not being used, the FX3 includes a 3.5mm stereo mic input on the camera body.

The FX3 provides Fast Hybrid autofocus (AF) by using the 627 points[vii] focal plane phase-detection system during movie recording. The camera is further enhanced with Touch Tracking (Real-Time tracking) where simply touching the desired subject on the monitor screen initiates auto focus and tracking on that subject. Precise and smooth focus is maintained with Real-time Eye AF – technology that pinpoints the eye even when subjects are looking down or up at steep angles. Additionally, other AF features have been included and refined in response to feedback from professional users, including AF Transition Speed, AF Subject Shift Sensitivity, intuitive control and AF support when focusing manually. These AF features have been implemented in the FX3 to ensure stable, flexible and precise focusing in any situation and are easy to operate for solo shoots.

The FX3 features 5-axis optical in-body image stabilization – highly effective for handheld shooting. A high precision stabilization unit and gyro sensors have made it possible to provide an Active Modev that is dedicated to movie shooting in each format, including 4K. In-body image stabilization means that effective stabilization can be achieved with a wide range of E-mount lenses, including those that do not include stabilization on their own. Alternately, the FX3 records image stabilization metadata that can be adjusted during post-production using Catalyst Browse/Prepare[viii].

Expandability and Operability for Content Creators

Operability

FX3 was designed to optimize professional operability. The controls frequently used in movie shooting such as ISO, iris, and white balance adjustment are located on the grip and on the top of the body for easy access. In addition, 140 functions assignable to 15 custom keys allow for ultimate efficiency.

The zoom lever located on the top of the grip not only controls compatible powered zoom lenses, but also allows Clear Image Zoom to be used with unpowered zoom and prime lenses – reducing the number of lenses required for many projects. This lever also enables smooth zooming that is difficult for manual zoom-ring control.

Recording lamps (tally) are provided on the top, front and back of the camera, so that the operator and talent can easily confirm recording. A side-opening vari-angle touch-panel LCD monitor allows for easy operation and is suitable for gimbal-mounted shots, complicated angles, handheld operation and more. Flexible Exposure Mode allows the FX3 to have a similar Auto/Manual switch operation as other FX series cameras for iris, shutter speed and ISO, which can be set independently.

Reliability

Creators need more than just refined features and performance; they also need reliability and durability. The FX3 combines a fan for active cooling with effective heat dissipation resulting in uninterrupted 4K 60p recording without thermal shutdowni. The newly developed fan provides high-efficiency cooling by drawing air into the camera via the bottom panel and exhausts via the side.

The new camera also features a dust and moisture resistant design[ix] and durable magnesium alloy chassis. Moreover, USB PD (Power Delivery) supports fast charging[x] for uninterrupted recording.

Expandability

The FX3 is compatible with several recording functions including S-Log3 gamma and S-Gamut3.cine, which record in a high dynamic range and wide color gamut. It also supports internal recording in XAVC S™ (MPEG-4 AVC/H.264 Long GOP) and XAVC S-I (MPEG-4 AVC/H.264 Intra) formats in 4K (QFHD) and FHD, and XAVC HS™ (MPEG-H HEVC/H.265, 4K only) format. 4K 60p video in 10-bit 4:2:2 or 16-bit RAW format[xi] can be output to an external device via the FX3 full-size HDMI Type-A jack.

The FX3 also offers two fast, future-oriented media slots that contribute to unprecedented shooting freedom by being compatible with either CFexpress Type A or SDXC cards. The same data can be simultaneously recorded to both cards for backup and a “relay” mode will automatically switch to the second media card when the first media card becomes full during recording.

The new camera has been developed with advanced connectivity features to better assist professional creators with high-speed wireless LAN functionality (2.4 GHz or 5 GHz band[xii]) and wired LAN connection via a compatible USB-to-Ethernet adaptor. The FX3 supports video and still file transfers to a specified remote FTP server. This FX3 also allows for remote shooting from a PC using the Imaging Edge Desktop™ application’s “Remote” function via Wi-Fi, or Superspeed USB 5Gbps connection over USB Type-C® terminal.

About Cinema Line

Cinema Line is a series of cameras that have a filmic look – cultivated from Sony’s long experience in digital cinema production – plus enhanced operability and reliability that respond to the wide variety of creators’ high demands.

Cinema Line includes the digital cinema camera VENICE, highly acclaimed in the feature and episodic production industry, the professional camera FX9, which is popular for documentary and drama production and the FX6, for grab and shoot action and content creation. With the addition of the new FX3, the most compact camera in the series, Sony offers a true line up of versatile creative tools for all types of visual storytellers.

Pricing and Availability

The new FX3 full-frame Cinema Line camera will be available March 2021 for approximately $3,900 USD and $5,000 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

Exclusive stories and exciting new content shot with the new camera and Sony's other imaging products can be found at www.sonycine.com and www.alphauniverse.com, resources designed to educate and inspire all fans of Sony’s technology for content creation and photography.

Preorders

Get in front of the line: preorder the Sony FX3 from B&H and Adorama.

Learn more at B&H Explora.

Notes:

[i] Sony internal tests. USB power supply, XAVC S-I (All-I), 4K 60p 10-bit 4:2:2, 25 deg C (ambient, camera temperature when recording started), Auto power off temperature: High, Cooing fan: Auto. The duration will vary depending on the shooting conditions. The maximum continuous recording time for a single movie shooting session is approximately 13 hours (a product specification limit)

[ii] With 10% image crop

[iii] approx. effective for movies. 12.1 megapixels for still images

[iv] S-Log 3 movies. Sony internal test

[v] Slight image crop in Active Mode. “Standard” setting recommended for focal lengths of 200mm or longer. Active Mode is not available when recording at frame rates of 120 (100) fps or higher, including S&Q mode.

[vi] Post-production editing and S&Q mode recording required

[vii] Maximum AF points and area coverage. This varies according to the recording modes

[viii] Supported in Catalyst Browse/Prepare Version 2020.1 or later. Image stabilization metadata that can be used by Catalyst is generated when using a Sony E-mount lens with the camera’s optical image stabilization set to [OFF] or [Active].

[ix] Not guaranteed to be 100% dust and moisture proof. The XLR handle does not feature a dust and moisture resistant design

[x] USB charging and power delivery are only supported via the USB Type-C® terminal. A battery must be installed in the camera when supplying USB power. The internal battery may drain even if USB power is supplied, depending on the adapter used and camera operating conditions.

[xi] Compatible recorders to be announced.

[xii] 5 GHz communication may be restricted in some countries and regions

From Sony:

Groundbreaking Sony Alpha 1 Camera Marks a New Era in Professional Imaging

The Alpha 1 Delivers an Unprecedented Combination of Resolution, Speed and Video Performance, Empowering Professionals with a New High-Resolution 50.1-megapixel Full-frame Image Sensor, High-speed Shooting at up to 30 Frames per Second, 8K 30p Video and More

• New 50.1-megapixel (approx., effective) full-frame stacked Exmor RS™ CMOS image sensor in combination with an upgraded BIONZ XR™ imaging processing engine with eight times more processing power[i]
• Blackout- free continuous shooting at up to 30 frames per second[ii]
• Fast sensor readout enables up to 120 AF/AE calculations per second[iii], double the speed of the Alpha 9 II, even during 30fps continuous shooting
• Bright and large 0.64-type 9.44 million-dot (approx.) OLED Quad-XGA electronic viewfinder with the world’s first[iv]refresh rate of 240 fps
• Silent, vibration-free electronic shutter
• World’s first[v] anti-flicker shooting with both mechanical and electronic shutter
• Electronic shutter flash sync[vi] up to 1/200 sec. for the first time in the Alpha™ series
• World’s fastest[v] mechanical shutter flash sync up to 1/400 sec.
• 8K 30p[vii] 10-bit 4:2:0 XAVC HS video recording with 8.6K oversampling for extraordinary detail and resolution, in addition to 4K 120p[viii] 10-bit 4:2:2 movie shooting capabilities
• Wide dynamic range of 15 stops for stills[ix] and 15+ stops for video[x]
• Improved Real-time Eye AF (autofocus) for humans and animals, and new Real-time Eye AF for birds[xi], as well as Real-time Tracking that automatically maintains accurate focus
• 5-axis optical in-body image stabilization for a 5.5-step[xii] shutter speed advantage
• S-Cinetone color matrix as seen in FX9 and FX6 to deliver expressive cinematic look
• Professional workflow support with the industry’s fastest[xiii] built-in Wi-Fi, SuperSpeed USB 10Gbps, 1000BASE-T Ethernet and more

SAN DIEGO, CA – January 26, 2021 – Sony Electronics, a global leader in imaging sensor technology and digital imaging, has announced the arrival of the groundbreaking new full-frame mirrorless Alpha 1 camera – asserting their commitment to leading the industry with a stunning combination of innovative new features.

The most technologically advanced, innovative camera that Sony has ever released, the Alpha 1 combines high-resolution and high-speed performance at a level that has never been accomplished in the world of digital cameras. With a brand new 50.1-megapixel full-frame stacked Exmor RS™ image sensor, up to 120 AF/AE calculations per second, 8K 30p 10-bit 4:2:0 video and much more, the Alpha 1 will allow creators to capture what they’ve never been able to before.

"We are always listening to our customers, challenging the industry to bring new innovation to the market that goes far beyond their expectations.” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “Alpha 1 breaks through all existing boundaries, setting a new bar for what creators can accomplish with a single camera. What excites us the most – more than the extensive product feature – is Alpha 1's ability to capture that which has never been captured before. This camera unlocks a new world of creative possibilities, making the previously impossible now possible.”

The newly developed image sensor is built with integral memory and paired with an upgraded BIONZ XR imaging processing engine, making it capable of shooting 50.1-megapixel images continuously at an astounding 30fps with up to 120 AF/AE calculations per second. The Alpha 1’s shooting capabilities are further enhanced by a 9.44 million dot OLED Quad-XGA electronic viewfinder, with a refresh rate of up to 240 fps[xiv], ensuring no black out. Additionally, for the first time in an Alpha series camera, 8K 30p 10-bit 4:2:0 video is available. The Alpha 1 is also capable of 4K 120p / 60p 10-bit 4:2:2 recording and includes S-Cinetone color. The Alpha 1 is also packed with features that support field professionals with faster workflow, including 3.5 times faster wireless FTP transfer speed[xv] and more.

Unprecedented Resolution and Speed

Continuous Shooting at Up to 30 Frames Per Second

The Alpha 1 captures moments that would otherwise be lost thanks to its high-speed performance, providing any photographer the speed they require to capture fast-moving objects. High speed readout from the 50.1-megapixel image sensor and a large buffer memory make it possible to shoot up to 155 full-frame compressed RAW images[xvi] or 165 full-frame JPEG images[xvii] at up to 30 frames per second with the electronic shutter while maintaining full AF and AE tracking performance[xviii].

At an astonishing calculation speed of up to 120 AF/AE per second, the Alpha 1 can maintain focus with high accuracy even for fast moving subjects. It can automatically adjust exposure, even with sudden changes in brightness, with an AE response latency as low as 0.033 seconds[ii].

Advanced Electronic Viewfinder with the World’s First[iv] Refresh Rate of 240 fps

Complimenting the camera’s ability to capture images at an unprecedented speed, the Alpha 1 viewfinder features the world’s firstiv 240 fps refresh rate[xiv], for a super-smooth display. The viewfinder does not black out when an exposure is made to offer an uninterrupted view and allow for seamless framing and tracking, even during continuous shooting. The 9.44 million-dot (approx.), 0.64 type Quad-XGA high-definition OLED display and refined optics deliver the highest resolution in its class[iv]. It also offers 0.90x[xix] viewfinder magnification, a 41° diagonal FOV, and a 25mm-high eyepoint for clear, low distortion viewing from corner to corner.

Advanced Autofocus

Sony continues to push the boundaries of autofocus technology with the introduction of the Alpha 1, which can easily track complex, fast-moving subjects with high precision. The camera features 759 phase detection points in a high-density focal plane phase-detection AF system cover approximately 92% of the image area – ensuring accuracy and unfailing focus in environments where focusing might otherwise be difficult.

Sony’s advanced Real-time Eye AF improves detection performance by 30% over the previous system[i], thanks to the powerful image processing engine, BIONZ XR. It ensures accurate, reliable detection, even when the subject’s face looks away. In addition to improved Real-time Eye AF for humans and animals, the Alpha 1 employs high-level subject recognition technology to provide Real-time Eye AF for birds[xi], a first in an Alpha series camera. Optimized algorithms ensure that tracking is maintained even if a sitting bird suddenly takes flight, or the framing suddenly changes[xx].

The Alpha 1 also features AI-based Real-time Tracking that automatically maintains accurate focus. A subject recognition algorithm uses color, pattern (brightness), and subject distance (depth) data to process spatial information in real time at high speed.

Silent, Vibration-free Electronic Shutter

High-speed readout from the new image sensor has made it possible to reduce rolling shutter by up to 1.5 times when shooting stills, compared to the Alpha 9 II. It also offers silent anti-flicker continuous shooting with an electronic shutter for the first timevin the world. The electronic shutter[xxi] operates silently, without mechanical noise, and is vibration-free. Stress-free continuous shooting is now possible even when shooting in challenging lighting situations with florescent or other flicker-prone types of artificial lighting. And for the first time in an Alpha camera, electronic shutter flash sync up to 1/200 sec[xxii] is possible. The advantages of the electronic shutter advantages can now come to life even when using flash for broadly expanded shooting versatility.

Dual Driven Shutter System for 1/400 Flash Sync

The Alpha 1 boasts the world’s fastest flash sync speedv of 1/400 sec. with mechanical shutter, making it even easier to capture dynamic action. In addition to a carbon fiber shutter curtain, the Alpha 1 features the newly developed dual driven shutter system utilizing spring and electromagnetic drive actuator, offering high durability and lightness at the same time.

High Resolution Shooting Enhancements

Even with this sensor’s high pixel count, the Alpha 1 offers high sensitivity with low noise, plus 15+ stops of dynamic range for video and 15 stops for stills, for smooth, natural gradations from shadows to highlights thanks to its cutting-edge processing system, throughout a wide ISO sensitivity range of 100-32,000 (expandable to 50-102,400, when shooting stills).

Additionally, the new camera features an evolved Pixel Shift Multi Shooting mode that composites up to 16 full-resolution images. In this mode, the camera precisely shifts the sensor in one pixel or half-pixel increments to capture 16 separate pixel-shifted images containing a total of 796.2 million pixels of data, which are then composited into a 199 million pixel (17,280 x 11,520 pixels) image using Sony’s Imaging Edge™ desktop application. With a flash sync of up to 1/200 sec. in this mode, it is ideal for photographing architecture, art or any other still life subject with a level of detail and color accuracy that is simply stunning.

Professional Video Quality

8K High-resolution Movie Shooting

For the first time in an Alpha camera, the Alpha 1 offers 8K 30p 10-bit 4:2:0 XAVC HS recording with 8.6K oversampling for extraordinary resolution. Combined with Sony’s acclaimed autofocus technology, gradation and color reproduction performance, the Alpha 1 will help the user realize their creative vision with the finest detail. It’s 8K footage can also be used for flexible 4K editing during post-production.

Supporting Various Video Formats for Professionals

The Alpha 1 offers in-camera 4K recording at up to 120 frames per second[viii] which allows the user to shoot up to 5X slow-motion video[xxiii]. In addition to supporting 10-bit 4:2:2 recording, this feature can be used with efficient Long GOP inter-frame compression or high-quality Intra (All-I) intra-frame compression.

The Alpha 1 features S-Cinetone, the same color matrix that produces the highly regarded FX9 and FX6 color and skin tones. It delivers natural mid-tones, plus soft colors and gorgeous highlights to meet a growing need for more expressive depth. The S-Log3 gamma curve makes it possible to achieve 15+ stops of dynamic range, while the S-Gamut3 and S-Gamut3.Cine color gamut settings make it easy to match Alpha 1 footage with video shot on VENICE cinema camera, FX9 and other professional cinema cameras.

Heat-dissipating Structure

A unique heat dissipating structure keeps image sensor and image processing engine temperatures within their normal operating range, preventing overheating while maintaining compact body dimensions. This makes it possible to record 8K/30p video continuously for approximately 30 minutes[xxiv].

Supporting Hand-held Shooting

A high-precision stabilization unit and gyro sensors, plus optimized image stabilization algorithms, achieve up to a 5.5-step shutter speed advantage, maximizing the quality of the high-resolution images derived from the camera’s 50.1-megapixel sensor. The Alpha 1 also features an Active Mode[xxv] that offers outstanding stabilization for handheld movie shooting. When using Sony’s desktop applications Catalyst Browse or Catalyst Prepare[xxvi] for post-production, an accurate image stabilization function is available which utilizes metadata generated by camera's built-in gyro.

Other features that the Alpha 1 offers include; 16-bit RAW output[xxvii] to an external recorder[xxviii] via HDMI for maximum post-production flexibility, a digital audio interface has been added to the camera’s Multi Interface (MI) Shoe for clearer audio recordings from a compatible Sony external microphone, 5.8K oversampled full pixel readout without pixel binning for high-resolution 4K movies in Super 35mm mode and more.

Enhanced Workflow with Network Technologies including Connectivity to 5G Compatible Devices

The Alpha 1 has been designed and configured to support photo and video journalists and sports shooters who need to deliver stills or movies as quickly as possible with advanced connectivity options. It offers several features for fast, reliable file transfers. Industry’s fastest[xiii] built-in wireless LAN allows communication on 2.4 GHz and 5 GHz[xxix] bands with dual antennas to ensure reliable communications. 5 GHz includes 2x2 MIMO support (IEEE 802.11a/b/g/n/ac) offering 3.5 times faster wireless FTP transfer speed than the Alpha 9 II - a notable advantage for news and sports shooters who need to deliver with reliable speed. There is also a provided USB Type-C® connector to support fast data transfer when connected to a 5G mmWave compatible device such as Sony’s Xperia PRO and makes high-speed PC Remote (tethered) data transfer available for smooth handling of large image files. The Alpha 1 also has a built-in 1000BASE-T LAN connector for high-speed, stable data transfers, including remote shooting. FTPS (File Transfer over SSL/TLS) is supported, allowing SSL or TLS encryption for increased data security.

In addition to compressed and uncompressed RAW, the Alpha 1 includes efficient lossless compression with no quality degradation, Lossless Compressed RAW. There is also a new “Light” JPEG/HEIF image quality setting that results in smaller files than the “Standard” setting, allowing faster deliver for news and sports photographers who depend on speed. Along with a versatile range of RAW and JPEG formats, the Alpha 1 includes the HEIF (High Efficiency Image File) format for smooth 10-bit gradations that provide more realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential. Images shot on the Alpha 1 can be trimmed in-camera to a desired aspect ratio, size, or position for versatile usage.

The Alpha 1 is also compatible with a variety of apps, add-ons and tools. With Imaging Edge Mobile and Imaging Edge Desktop[xxx], professionals can easily transfer RAW files and files that use lossless compression and remotely control Touch Tracking and Touch Focus for convenient AF operation. The Transfer & Tagging add-on (Ver. 1.3 or later) can automatically covert voice memos attached to image files to text captions or transfer the files to an FTP server from a mobile device. Desktop applications Catalyst Browse/Catalyst Preparexxvi allow professionals to browse and manage video clips shot by Sony’s camera. In addition, the Remote Camera Tool[xxxi] can remotely change camera settings and shoot from a computer connected via LAN cable and feature a number of refinements for the Alpha 1: faster transfer, touch response, dual slot and HEIF support, and more.

Reliable and Easy Operability

Professional users need more than just refined features and performance. They also need the reliability and durability demanded of any professional tool. The Alpha 1 has two media slots that both support UHS-I and UHS-II SDXC/SDHC cards, as well as new CFexpress Type A cards for higher overall capacity and faster read/write speeds. It also features a durable magnesium alloy chassis, long battery life with the Z-battery which can be extended using the optional VG-C4EM Vertical Grip (sold separately), an improved dust removal feature, shutter close function on power-off to protect image sensor, plus dust and moisture resistance[xxxii] that maximizes reliability in challenging environments. It includes a durable, reliable HDMI Type-A connector, and USB PD (Power Delivery) support, allowing higher power to be supplied from an external source so that users can record for extended periods with minimal internal battery usage.

A revised menu structure provides easier navigation, and touch-responsive menu operation offers fast, more intuitive control with Touch Focus and Touch Tracking on its 3.0 type 1.44 million-dot (approx.) LCD monitor. For easy customization, a subset of the camera’s shooting settings now changes according to the selected shooting mode, making it easier than ever to use different aperture, shutter speed and other settings for shooting stills and movies.

Pricing and Availability

The Alpha 1 Full-frame Interchangeable-Lens Camera will be available in March 2021 for approximately $6,500 USD and $8,500 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

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Orders

Order the Sony Alpha a1 from B&H or Adorama.

Also Announced: Sony Xperia PRO 5G Smartphone

The new Sony Xperia PRO 5G Smartphone, with an HDMI port, is great complement to the new a1, allowing video monitoring and 5G wireless transmission.

Learn more about the Sony Xperia PRO 5G Smartphone at B&H

Watch the Announcement

Notes:

[i] Compared to the BIONZ X imaging processing engine.

[ii] “Hi+” continuous shooting mode. In focus modes other than AF-C, effective at 1/125 sec. or higher shutter speed. In AF-C mode, effective at 1/250 sec. or higher shutter speed, and the maximum continuous frame rate will depend on the shooting mode and lens used. 20 fps max. when shooting Uncompressed or Lossless compressed RAW.

[iii] At shutter speeds of 1/125 sec. or higher. The number of AF calculations will depend on the lens used.

[iv] As of January 2021, Sony survey. Among full-frame mirrorless cameras.

[v] As of January 2021, Sony survey. Among full-frame interchangeable-lens digital still cameras.

[vi] Up to 1/200 sec. Synchronization via the sync terminal is not available for electronic shutter.

[vii] [APS-C S35 Shooting] is fixed [Off] when shooting 4K 120p and 8K movies.

[viii] 10% image crop.

[ix] Sony internal tests.

[x] When recording with S-Log3. Sony internal tests.

[xi] Still images only.

[xii] CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.

[xiii] As of January 2021, Sony survey. Among interchangeable-lens digital still cameras.

[xiv] Field of view is fixed at 33° and resolution is UXGA when selecting frame rate at 240 fps.

[xv] 3.5 times faster when compared against the Alpha 9 II.

[xvi] “Hi+” continuous shooting mode, compressed RAW, CFexpress Type A memory card. Sony tests.

[xvii] “Hi+” continuous shooting mode, CFexpress Type A memory card. Sony tests.

[xviii] At 20 frames per second, users can shoot up to 238 full-frame compressed RAW images or 400 full-frame JPEG images.

[xix] 50mm lens, infinity, -1m-1 diopter.

[xx] Accurate focus may not be achieved with certain subjects in certain situations.

[xxi] Shutter speed slower than 0.5 sec. cannot be set while continuous shooting. Tracking performance and max. aperture differs by settings and lenses.

[xxii] Up to 1/200 sec. Synchronization via the sync terminal is not available for electronic shutter.

[xxiii] Post-production editing and S&Q mode recording required. Data must be recorded to a CFexpress Type A memory card when the frame rate is 120 (100) fps or higher.

[xxiv] Sony internal tests with [Auto Power OFF Temp.] set to [High].

[xxv] Active Mode is not available for 8K recording.

[xxvi] Catalyst Browse™ version 2020.1 or later, Catalyst Prepare version 2020.1 or later are required.

[xxvii] 8K is not applicable.

[xxviii] Compatible recorders to be announced.

[xxix] 5 GHz communication may be restricted in some countries and regions.

[xxx] The Imaging Edge (Remote/Viewer/Edit) desktop application Ver. 3.1 or later is required for compositing.

[xxxi] Remote Camera Tool version 2.3 or later is required.

[xxxii] Not guaranteed to be 100% dust and water resistant.

Sony is announcing something big next week. Mark your calendars for 10:00 AM EST on Tuesday, January 26th.

Don't forget to stop back here to place your preorders.