Sony Announcements (Page 3)

From Sony EU:

Sony Unlocks In-Camera Forgery-Proof Technology

Sony today announced the availability of its in-camera forgery proof photo technology for corporate business users. Using digital signatures processed at capture, Sony technology supports detection of any modification to an image, thus protecting it from fraudulent usage.

Following widespread issues with unauthorised editing and misconduct around digital photo data, Sony has developed forgery-proof technology, based on standard cryptography, for corporate users to safeguard images against future misuse.

With Sony’s in-camera signing mode activated, images are immediately cryptographically signed by the camera processor upon capture. Following this, any pixel modification, tampering or potential forgery will cancel the image signature, as the image manipulation will be detected by the customer’s own certificate server during examination.

Available on the Alpha 7 IV camera, with expansion to other models to be considered in sequence, this new functionality streamlines the lengthy process required from image submission through to verification, all with the addition of extra security.

The Alpha 7 IV also combines a 33.0MP full-frame back-illuminated Exmor R™ CMOS image sensor with BIONZ XR™ imaging engine to deliver high-speed processing and outstanding resolution.

Sony’s new forgery-proof signing mode ensures the secure creation and transmission of images based on cryptographic methods, as the fundamental need for certifying unmodified and secure images grows in many applications, across multiple industries.

This technology is particularly applicable for passports and ID verification but goes further in tackling image manipulation in the media, medical and law enforcement fields. For the insurance and construction sectors, this technology will offer a secure foundation for inspection and recording of damage.

Yasuo Baba, Director of Digital Imaging and European Product Marketing at Sony, commented: “It is Sony’s missions to strengthen business solutions with cutting-edge imagery technology and our in-camera digital signing is a real gamechanger for combatting image manipulation and forgery across multiple industries. Whilst appropriate adaptations for each industry need to be made, the digital signature is multilingual and can be used internationally, enabling organisations worldwide to streamline mandatory image signing with Sony technology.”

Currently compatible with the Alpha 7 IV, and subject to receipt of a license to enable Sony’s signing mode, this facility will be available for business users with plans for further model expansion to follow. In tandem, Sony will continue to examine how we can utilise our industry-leading imaging technology to further support enhanced security across multiple industries, with plans to expand the line-up of supported cameras hereafter.

From Sony Electronics:

Sony Electronics Launches New ECM-G1 Shotgun Microphone

Versatile Microphone is Ideal for Vlogging and Offers High Quality Sound Anywhere, Anytime

SAN DIEGO, CA – July 13, 2022 – Sony Electronics Inc. today introduces the new ECM-G1 microphone for enhanced video recording through high-quality sound collection. The new ECM-G1 was designed for vloggers and video content creators seeking a compact, high-quality microphone. With ambient sound suppression and clear frontal sound collection, creators can enjoy excellent sound quality when capturing content.

Enhance Standard of Video Recording with High-Quality Sound

Clear, high-quality sound plays an important role when capturing video content. The ECM-G1 includes a large-diameter (14.6 mm) microphone capsule that provides clear sound collection while suppressing noise, which improves the quality of video production.

The ECM-G1 is the perfect accessory for video content creators on-the-go as it captures clear voices, includes a wind screen to reduce wind noise when shooting outdoors and has an optimized structure to suppress frequency vibration noise with anti-vibration dampers. When connected via the MI (Multi Interface) shoe, the cableless design even eliminates cable-transmitted vibration noise.

Ambient Sound Suppression and Clear Frontal Sound Collection

Clear sound collection when facing the front of the camera, the ECM-G1 super-cardioid[i] and ambient sound suppression to ensure only wanted audio is captured, an ideal feature when recording in selfie mode. The ECM-G1 is also highly effective in capturing clear conversation audio indoors by reducing echo pickup from walls and voice reverberation.

Enjoy High-Quality Sound Anywhere, Anytime

The microphone’s MI Shoe support enables additional power options and cable-free operation for even greater flexibility. The power is supplied directly from the camera to the microphone – even when shooting with the vari-angle LCD monitor open horizontally.

The ECM-G1 is ultra-light and compact, weighing just 1.2 ounces (34 grams) and measuring 1 inch x 2 inches x 1.9 inches (W x H x D: 28.0 mm x 50.8 mm x 48.5 mm), making it easy to use anywhere, anytime. The microphone’s compact size and weight provides flexibility and mobility, even when using gimbals and grips. In addition, due to its small size, the front of the microphone remains out of the frame, even when using a wide-angle lens. Its compact form factor also allows creators to easily look through the camera viewfinder without the microphone touching their forehead.

The new ECM-G1 also includes a microphone jack and recording cable[ii], making it compatible[iii] with a wide range of devices[iv] with a 3.5mm mic jack, giving users the ultimate flexibility for various shooting requirements. ?

Pricing and Availability

The new ECM-G1 will be available in August 2022 for approximately $150.00 USD and $190.00 CAD. Pre-sale opens tomorrow, July 13, 2022 at 10:00AM (EDT)/ 7:00AM (PDT) at a variety of Sony authorized dealers in North America, with an expected customer ship date of August 22, 2022.

Orders

Support this site by ordering the Sony ECM-G1 Shotgun Microphone from B&H.

Notes:

[i] This directionality is achievable with only one microphone capsule, resulting in small physical size, while allowing sound from the desired frontal area to be emphasized more effectively than by a general unidirectional microphone. The frontal extent of the sound collection area is wider than that of super-directional microphones, but super-cardioid microphones are generally more compact

[ii] 3.5 mm TRS – TRS cable

[iii] A commercially available conversion adapter may be required. Regarding device compatibility, please refer to the respective device manufacturers’ specifications

[iv] Compatibility not guaranteed with all products

[v] Sell-in quantity, from April 2021 to March 2022

From Sony:

Sony Electronics Introduces Three Wide-angle E-Mount APS-C Lenses

The E PZ 10-20mm F4 G, E 15mm F1.4 G and E 11mm F1.8 Bring Sony’s E-mount Lineup to 70 Lenses and Offer Wide-angle Views, Outstanding Image Resolution, and Compact Designs

SAN DIEGO, CA – June 1, 2022 – Sony Electronics Inc. today has expanded its E-mount lens lineup with the introduction of the power zoom G lens E PZ 10-20mm F4 G (model SELP1020G), versatile G lens E 15mm F1.4 G (model SEL15F14G), and the ultra-wide prime E 11mm F1.8 (model SEL11F18). The three newest additions bring Sony’s E-mount lens family to a total of 70 different models, offering more options than ever for still, video and hybrid content creators.

The first new lens, the E PZ 10-20mm F4 G is the world’s smallest and lightest[i], ultra-wide angle, constant F4 APS-C power zoom lens. This compact zoom lens brings together outstanding G Lens imagery, impeccable autofocus (AF) performance, and versatile power zoom. The end result is a lens that remains a constant length throughout the zoom range and offers refined visual expression and operability that only a power zoom lens can provide.

The second new lens, the E 15mm F1.4 G, offers beautiful shallow depth of field plus superb G lens resolution in a versatile APS-C lens design, empowering users with vast creative potential. This compact and lightweight prime lens delivers dynamic imagery, and includes excellent AF (autofocus) capabilities, along with high operability and control. The E 15mm F1.4 G is great for both still and cinematic imagery.

The E 11mm F1.8 is a compact large aperture, ultra-wide APS-C prime lens designed for vloggers and shooting video on the go. With a 35mm full-frame equivalent of 16.5mm, this lens delivers outstanding corner-to-corner resolution, gorgeous bokeh and fast, reliable AF for dramatic expression and stunning selfie-style content.

“Amidst the ever-changing camera market, Sony’s commitment to creating industry-leading tech for all its customers is unwavering,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. ? “In recent years we’ve seen a growing customer demand for video-and-vlogging-first products that are lightweight and include creator-driven features. We see the APS-C platform as the perfect option for these video-first and hybrid creators, and we’re dedicated to creating new products that will allow them to capture and create in ways they never could before.”

E PZ 10-20mm F4 G

Outstanding Image Quality and Dynamic Perspectives

The E PZ 10-20mm F4 G provides an extremely wide angle of view with a 10-20mm zoom range and a clean and clear image from corner to corner at all zoom settings. Three aspherical elements are ideally positioned to suppress field curvature and astigmatism, both of which are common problems in ultra-wide-angle lenses. The optical path also includes two ED (Extra-low Dispersion) glass elements that effectively subdue chromatic aberration. An ED aspherical element further contributes to high resolution to the image edges.

A circular aperture and carefully designed control of spherical aberration work together to deliver naturally rendered G Lens bokeh that can contribute to impressive imagery.

The minimum autofocus distance is 8 inches (0.2 meters) with a maximum magnification of 0.14x, while minimum manual focus distance is 5 to 6.7 inches (0.13 to 0.17-meters) with a maximum magnification of 0.18x.

Advanced AF Performance for Both Stills and Video

With astonishing AF performance that gives still and video shooters unprecedented freedom, it uses two linear motors for focus drive, delivering fast, quiet AF.

Fast, reliable AF can smoothly track subjects when shooting high frame rate video, and reliably follow fast-moving subjects when shooting stills continuously at high speed. The new lens also reduces focus breathing so that angle-of-view variations are minimized for smooth, stable video.

Refined Expression and Control for Video

The E PZ 10-20mm F4 G features a new electronic power zoom system that ensures direct, responsive control and adjustable zoom speed. Even the subtlest zoom ring rotation is precisely detected and immediately converted to actual zoom operation. Users have extensive control of zoom speed and operation from the lens, the camera and even compatible remote controls to support creative opportunities not possible with other zoom lenses. Power zoom minimizes camera shake so that solo shooters can produce smooth, stable imagery. Moreover, the lens uses internal zoom and focus mechanisms, to maintain a constant length when zooming or focusing. Shifts in the lens’ center of gravity are minimal, making it a great choice for stable vlogging and gimbal-mounted video shooting.

A constant F4 at all focal settings makes it possible for the lens to maintain stable image quality when recording. In addition, buttons can be assigned on compatible bodies for convenient custom zoom control[ii].

Unequalled Mobility and Handling

The E PZ 10-20mm F4 G is 20% lighter than its predecessor (SEL1018), making it the smallest and lightesti lens in its class with a total weight of just 6.3 ounces (178 grams). The compact power zoom lens E PZ 10-20mm F4 G is designed to maximize control and versatility for video as well as stills with a focus ring, zoom ring and zoom lever. A customizable focus hold button and focus mode switch have been thoughtfully thaincorporated to easily adapt in changing shooting conditions. Users can attach 62mm screw-on filters, such as variable ND filters, for more creative control. The lens has also been designed to be dust and moisture resistant[iii] to provide extra reliability.

E 15mm F1.4 G

G Lens Resolution and Beautiful Bokeh

The E 15mm F1.4 G lens has a wide 15mm view with impressive G lens resolution. Three aspherical elements in an advanced optical design effectively compensate for distortion and deliver excellent corner-to-corner resolution, despite the lens’ wide 15 mm angle of view. The addition of one ED (Extra-low Dispersion) glass element and one Super ED glass element effectively suppresses chromatic aberration.

The large F1.4 maximum aperture, precisely controlled spherical aberration and circular aperture mechanism make it easy to produce smooth, background bokeh for an artist effect.

With a minimum focusing distance of 6.7 inches (0.17 meters) and maximum magnification of 0.15x when manual focus is used[iv], impressive close-ups can be achieved for both stills and video.

AF Performance That Makes Full Use of Camera’s Speed Potential

Fast, precise, quiet AF and tracking for both stills and video is achieved with two advanced linear motors. This maximizes the speed potential of the camera body used to maintain accurate focus, even when focusing on fast-moving subjects.

The E 15mm F1.4 G uses Sony’s latest lens technology to reduce focus breathing so that angle-of-view variations are minimized for smooth, stable video. It also supports the breathing compensation function provided in compatible Alpha series bodies[v], minimizing breathing that can hinder post-shoot editing.

Excellent Control and Reliability for Stills and Video

Linear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control is immediate, repeatable and precise.

By combining aspherical elements and an effective design, this lens achieves a large aperture and high resolution in a lightweight 7.7 ounces (219 grams) lens that is only 2.6 inches (66.6 mm) in diameter and 2.74 inches (69.5 mm) in length. Despite its compact dimensions, the E 15mm F1.4 G includes an aperture ring for direct, intuitive control with an aperture click switch that can be switched ON or OFF: ON for tactile feedback that lets the user “feel” the stops, or OFF for smooth, continuous, silent aperture control. The OFF setting enables smooth and stable control for video and is also ideal when silent operation is essential.

A focus hold button and focus mode switch are also provided for extra flexibility. The focus mode switch makes it possible to quickly switch between AF and MF as needed.

A wide angle of view, compact dimensions, and light weight make it ideal for shooting starry skies, landscapes, architecture, and indoor scenes, as well as subjects that require mobility such as sports.

The E 15mm F1.4 G is designed with dust and moisture resistance[vi] providing extra reliability for outdoor use in challenging conditions.

E 11mm F1.8

Designed for Vlogging and Delivers Superb Resolution and Exquisite Bokeh

The E 11mm F1.8’s ultra-wide angle of view and compact size are ideal for vlogging which includes selfie-style recording at arm’s length as well as interior shots and images that make expressive use of depth of field. Three aspherical elements and three ED (Extra-low Dispersion) glass elements achieve consistently high resolution in the entire image frame. The aspherical lenses are carefully positioned to compensate for distortion and deliver excellent corner-to-corner resolution even with the aperture wide open. The addition of ED glass further suppresses chromatic aberration and effectively reduces color fringing that is more likely to occur in the image periphery.

The large F1.8 maximum aperture of this lens makes it easy to achieve deep and natural background bokeh. Users can blur the background, so they stand out clearly when vlogging, or create beautiful blur in ultra-wide night scenes. Precisely controlled spherical aberration and a circular aperture mechanism further contribute to the smooth bokeh produced by this unique lens.

With a minimum focusing distance of 4.7 inches (0.12 meters) and maximum magnification of 0.2x[vii] the lens can deliver impressive close-ups for both stills and videos.

Optimized for Video

Two advanced linear motors provide fast, precise, quiet AF and tracking for both stills and video, maximizing the speed potential of the camera body used to reliably maintain accurate focus even on moving subjects. Linear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually so it feels immediate and precise.

Sony’s latest lens technology greatly reduces focus breathing[viii] and angle-of-view variations are minimized for smooth, stable video. The E 11mm F1.8’s ultra-wide 11 mm angle of view makes vlogging against a wide background easier than ever.

Compact and Lightweight with Exceptional Control and Reliability

Its small size and light weight are great for mobility and handling for lengthy walk-around shooting sessions. The E 11mm F1.8 boasts a large F1.8 maximum aperture in a compact, lightweight lens. It weighs 6.4 ounces (181 grams) and is only 2.6 inches (66 mm) in diameter and 2.26 inches (57.5 mm) in length - a perfect match for compact APS-C format bodies. The lens’ dust and moisture resistant design[ix] provides extra reliability.

Despite its compact dimensions, this lens offers flexible, intuitive control with features such as a focus hold button and focus mode switch. An alternative function chosen by the user can be assigned to the focus hold button from the body menu. The E 11mm F1.8 also accepts front filters, which is a feature that is often lacking on ultra-wide-angle lenses.

Pricing and Availability

The E PZ 10-20mm F4 G will be available in July for approximately $750.00 USD and $950.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

The E 15mm F1.4 G will be available in July for approximately $750.00 USD and $950.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

The E 11mm F1.8 will also be available in July for approximately $550.00 USD and $700.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Orders

Preorders will begin on 6/2 at 10:00 AM. Support this site by ordering through the links below:

Order the Sony E 10-20mm F4 PZ G Lens from B&H | Adorama | WEX

Order the Sony E 15mm F1.4 G Lens from B&H | Adorama | WEX

Order the Sony E 11mm F1.8 Lens from B&H | Adorama | WEX

Notes [i] As of June 2022, Sony survey of interchangeable ultra-wide-angle APS-C zoom lenses for mirrorless cameras (when ready to shoot).

[ii] Zoom operation depends on the body used. Refer to the help guide for details

[iii] Not guaranteed to be 100% dust and moisture proof.

[iv] 0.2 meters and 0.12x when autofocus is used

[v] Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations.

[vi] Not guaranteed to be 100 % dust and moisture proof.

[vii] 0.15 meters and 0.13x when autofocus is used

[viii] It also supports the breathing compensation function provided in compatible a series bodies. Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations.

[ix] Not guaranteed to be 100% dust and moisture proof

From Sony Marketing Inc.:

Dear customers

Notice of release date of "FE 24-70mm F2.8 GM II" lens for digital single-lens camera a E mount

Thank you for your continued patronage of Sony products.

At the time of the press announcement on April 27, 2022 (Wednesday), the release date was set to "scheduled to be released in the summer of 2022". Digital single-lens camera a E mount lens "FE 24-70mm F2.8 GM II" We would like to inform you that the release date has been decided.

[Target product]

Digital single-lens camera a E mount lens "FE 24-70mm F2.8 GM II"

[Release date]

[April 27, 2022 (Wednesday) announcement] Scheduled to be released in the summer of 2022 – June 10, 2022 (Friday)

Learn more here: Sony FE 24-70mm F2.8 GM II Lens

From Sony Marketing Inc.:

Dear customers

Notice regarding release date and supply of digital single-lens camera a E mount lens "FE PZ 16-35mm F4 G (SELP1635G)"

Thank you for your continued patronage of Sony products.

The release date of "FE PZ 16-35mm F4 G (SELP1635G)", which was announced on April 21, 2022 (Thursday), has been decided. In addition, we have suspended order acceptance, but we will inform you as there are changes in the supply status.

[Target product]

Digital single-lens camera a E mount lens "FE PZ 16-35mm F4 G"

[Release date]

[Notice on Thursday, April 21, 2022] Scheduled to be released in the summer of 2022 ? Friday, May 27, 2022

[About product order acceptance]

After the announcement on April 21, 2022 (Thursday), it was stated that "order acceptance will be suspended", but the suspension of order acceptance will be canceled after 10:00 am on May 19, 2022 (Thursday). However, we will consider it as a "product that takes time to deliver".

Learn more and preorder here: Sony FE PZ 16-35mm F4 G Lens

From Sony:

Sony Electronics Introduces New FE 24-70mm F2.8 GM II, the World’s Smallest and Lightest F2.8 Standard Zoom Lens

Newest G Master™ Series Lens in Sony’s Mirrorless E-mount Lineup with Industry-leading Optical Design, Unique Actuator Technologies, Advanced Autofocus and More

SAN DIEGO, CA – April 27, 2022 – Sony Electronics Inc. announced today the 67th lens in its mirrorless E-mount lineup – the highly-anticipated, FE 24-70mm F2.8 GM II (model – SEL2470GM2). Sony developed the world’s lightest F2.8 standard zoom lens[i] using its leading lens technology to deliver stunning resolution and beautiful bokeh known to Sony’s “G Master” series. The FE 24-70mm F2.8 GM II is one of the most versatile lenses in the line-up and was created for photographers, videographers, and hybrid content creators.

“Six years have passed since Sony released the first 24-70 mm F2.8 G Master and in that time, our customers’ needs have changed,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “We are always listening to our community and have designed the new FE 24-70mm F2.8 GM II around feedback from creators. Knowing the 24-70 mm focal length is extremely popular, it was imperative that we continue improving to bring our most advanced technology to such a critical lens in our customers’ kit. Today, we are thrilled to introduce the world’s smallest and lightest F2.8 standard zoom lens.”

Evolved Image Quality in a Zoom Lens that Rivals Prime Lenses[i]

The FE 24-70mm F2.8 GM II is great for a compact yet versatile set up and allows users to capture extremely sharp, detailed imagery for both stills and video. The new lens features high resolution across the frame—even with the aperture wide open. A completely redesigned optical path features five aspherical elements, including two high-precision XA (extreme aspherical) elements. The FE 24-70mm F2.8 GM II also includes two ED (extra-low dispersion) plus two Super ED glass elements. Combined with a new floating focus mechanism, the lens effectively controls chromatic aberration, astigmatism, distortion and coma so that outstanding resolution is achieved throughout the image area at all zoom and aperture settings.

Even when shooting in challenging lighting conditions, the FE 24-70mm F2.8 GM II achieves excellent clarity by effectively subduing flare and ghosting. This is thanks to Sony’s original Nano AR Coating II, which produces a uniform anti-reflecting coating on the lens surface. The FE 24-70mm F2.8 GM II produces stunning bokeh throughout the zoom range with beautiful and almost perfectly circular bokeh with its advanced optical design and a newly developed 11-blade aperture unit.

In this new 24-70 mm design, this lens delivers outstanding close-up performance with a minimum focusing distance of 8.25 inches (0.21 meters) at 24 mm and 12 inches (0.30 meters) at 70 mm, and with a maximum magnification of 0.32x.

Fast and Precise Autofocus

The FE 24-70mm F2.8 GM II achieves reliable focus by using four of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism and advanced lens control – even when shooting a fast-moving subject. In addition, the lens supports up to 30 fps[ii] continuous shooting for stills and 4K 120p video recording with autofocus.

The FE 24-70mm F2.8 GM II enables full AF tracking performance even when shooting stills with the aperture stopped down, making it possible to use deeper depth of field to ensure that moving subjects remain in sharp focus when shooting continuously[iii]. The lens’ AF tracking performance while zooming is approximately two times better than the previous model[iv].

Refined Capabilities for Creative Filmmaking

With its constant F2.8 maximum aperture, astounding AF performance, versatile control, and solid reliability, the FE 24-70mm F2.8 GM II is designed for all types of video applications. The FE 24-70mm F2.8 GM II offers extremely quiet AF operation, thanks to the XD Linear Motors and a newly developed aperture unit. Using the latest lens technology, the FE 24-70mm F2.8 GM II reduces focus breathing, focus shift and axial shift when zooming for smooth video footage. This lens also supports the breathing compensation function[v] provided in compatible Alpha series cameras.

As an added benefit for advanced video creation, the newest lens includes Linear Response MF (manual focus) that ensures high repeatability when focusing manually as the focus ring responds directly and repeatedly to subtle control. It also includes an aperture ring making manual aperture/iris control fast, direct, and easy. The dedicated iris ring enables click-less control to achieve smooth depth of field transitions.

Unrivaled Mobility

Designed to perfectly pair with Sony’s compact Alpha™ system E-mount cameras, the FE 24-70mm F2.8 GM II is the world’s smallest and lightesti 24-70 mm F2.8 zoom in its class and offers unprecedented shooting flexibility and freedom in a wide range of situations. The FE 24-70mm F2.8 GM II weighs just 24.6 ounces (695 grams), approximately 20% less (7 ounces) than the original 24-70 mm F2.8 G Master. The lens’ length has been reduced by 16 mm, and overall volume has been reduced by approximately 18%.

Reliability and Improved Control

The new FE 24-70mm F2.8 GM II was developed based on feedback from professionals to offer even better control and usability than preceding models. This model includes:

• Zoom smoothness switch to adjust zoom ring torque either Tight or Smooth
• A newly added aperture ring with click ON/OFF switch and iris lock switch
• Two customizable focus hold buttons
• The focus ring that responds directly and linearly to subtle control when focusing manually
• New lens hood design with opening to control circular polarizing filters (dia. 82mm)
• The center of gravity back toward the mount for improved handling and operation
• An updated dust and moisture resistant[vi] design provides extra reliability for outdoor use in challenging conditions. The buttons and switches are fitted with rubber gaskets, and a rubber ring seals the lens mount. The front lens element also features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that become attached to the lens surface.

Pricing and Availability

The new FE 24-70mm F2.8 GM II will be available in June for approximately $2,300.00 USD and $3,000.00 CAD and will be sold at a variety of Sony’s authorized dealers throughout North America.

Orders

Preorders begin at 10:00 AM ET on Thu, Apr 28th. I expect this lens to be hard to get for a long time and recommend preordering immediately at that time.

Support this site by ordering the Sony FE 24-70mm F2.8 GM II Lens from B&H | Adorama | Amazon USA | WEX

More Information

Watch the Sony FE 24-70mm F2.8 GM II Lens page for more information.

Videos

A product video of the new FE 24-70mm F2.8 GM II

Notes

[i] MTF chart comparison

[ii] When paired with the Alpha 1. “Hi+” continuous shooting mode. Effective at 1/125 seconds or higher shutter speed. In AF-C mode at shutter speed of 1/250 seconds or higher. The maximum continuous frame rate will depend on the shooting mode.

[iii] With a compatible camera and the camera’s [Aperture Drive in AF] parameter set to [Focus Priority]. See Sony’s support page on the web for camera compatibility info.

[iv] Sony tests. Compared to SEL2470GM.

[v] Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations.

[vi] Not guaranteed to be 100% dust and moisture proof

From Sony Japan (translated):

Dear customers,

Notice and apology for postponement of release of "FE PZ 16-35mm F4 G (SELP1635G)" lens for digital single-lens camera a E mount

Thank you for your continued patronage of Sony products.

At the time of the press announcement on March 22, 2022 (Tuesday), the release date was set to "April 28, 2022 (Thursday)". Digital single-lens camera a E mount lens "FE PZ 16-35mm" Regarding "F4 G", we have decided to postpone the release due to the impact of global distribution delays. The new release date is scheduled for the summer of 2022, but we will announce it as soon as it is confirmed.

We sincerely apologize for the inconvenience caused to customers who are looking forward to the release as it is just before the release. We will do our utmost to deliver the product as soon as possible, and we appreciate your understanding.

[Target product]

Digital single-lens camera a E mount lens "FE PZ 16-35mm F4 G"

[Release date]

At the time of announcement on March 22, 2022 (Tuesday): Released on April 28, 2022 (Thursday) – Scheduled to be released in the summer of 2022

[Acceptance of product orders]

After this announcement, we have decided to suspend the acceptance of orders from our distributors and the acceptance of orders from customers at the Sony store.

* The release date and resumption of order acceptance will be announced on the product information page as soon as it is confirmed.

B&H is indicating June 24th is the estimated ship date.

Order the Sony FE PZ 16-35mm F4 G Lens from B&H | Adorama | Amazon | WEX

From Sony:

Sony Electronics Announces the World’s Lightest Constant F4 Wide-Angle Power Zoom Lens, the Compact FE PZ 16-35mm F4 G™

Latest Addition to Sony’s E-mount Lens Line-Up Offers Evolved Image Quality and Operability for Full-Frame, Content Creation

SAN DIEGO, CA – March 22, 2022 – Sony Electronics Inc. today introduced the FE PZ 16-35mm F4 G (model SELP1635G) – a wide-angle power zoom with evolved image quality, high performance AF (autofocus), and superior operability designed to meet the needs of today’s creators.

Developed with Sony’s vast expertise in lens design, the FE PZ 16-35mm F4 G delivers outstanding performance and control in the world’s lightest[i] full-frame wide-angle power-zoom lens with a constant F4 aperture. The compact hybrid lens offers refined image quality, reliable G lens rendering, and industry-leading AF performance in a remarkably compact form factor that will appeal to both photo and video content creators. The FE PZ 16-35mm F4 G is ideal for everything from video production and vlogging to street and landscape photography, offering a variety of outstanding hybrid features such as incredible resolution, beautiful bokeh, and fast and precise AF. In addition, Sony’s newest lens offers advanced video features including an innovative power zoom function and refined capabilities such as an independent aperture control ring for even more creative control.

“The needs of our community are our top priority. As the content creation landscape continues to evolve and the worlds of still imaging and video continue to merge, we are constantly developing new products to meet this growing demand for hybrid content creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “With an advanced feature set and unmatched portability and flexibility, The FE PZ 16-35MM F4 G is perfectly designed to meet these evolving needs and ensure that today’s creators can realize their full vision.”

Evolved Image Quality for Photos and Videos

The FE PZ 16-35MM F4 G offers an extraordinary blend of breathtaking resolution and beautiful bokeh in a lightweight, compact lens. The optical path includes two AA (advanced aspherical) elements and a conventional aspherical element for an accurate image across the frame and 16-35mm zoom range. One Super ED (extra-low dispersion), and one ED glass element control chromatic aberration, while one ED aspherical element controls both chromatic and spherical aberration.

The use of AA elements in an advanced optical design also ensures excellent close-up performance throughout the zoom range – minimum focusing distance is 11 inches (0.28 meters) at 16mm and 9.5 inches (0.24 meters) at 35mm, with a maximum magnification of 0.23x. Additionally, an optimized coating effectively suppresses flare and ghosting for clear, well-defined images.

A circular aperture and carefully designed control of spherical aberration work together to deliver smooth, deep full-frame bokeh that adds visual impact.

High-Performance Autofocus

The FE PZ 16-35mm F4 G utilizes two XD (Extreme Dynamic) Linear motors to control autofocus. The fast response and smooth, quiet operation of this system gives users new creative freedom. With Sony’s flagship Alpha 1 body it is possible to maintain accurate focus while shooting stills continuously at up to 30fps (frames per second)[i] and up to 120fps in movie mode.

Focus is especially critical when shooting slow motion 4K up to 120fps or 8K movies[ii]. The FE PZ 16-35mm F4 G works with Alpha cameras[iii] to reliably focus, and smoothly and silently track even fast-moving subjects. High-thrust XD Linear Motors, optimized optics, and responsive control add up to extraordinarily precise AF performance while keeping the lens compact with internal focus.

Advanced Features for Video Including a New Power Zoom Function

Based on feedback from leading creators, Sony specifically designed the FE PZ 16-35MM F4 G to deliver the refined imagery and control for today’s video needs. It features the latest lens technology to reduce focus breathing as well as focus and axial shift when zooming to ensure the highest quality video is easily captured. Focus, zoom, and aperture operation are also extremely quiet, greatly reducing noise and vibration that can interfere with movie recording.

For the first time in a Sony Alpha lens the FE PZ 16-35mm F4 G uses four XD linear motors for the power zoom function in addition to the two XD linear motors used for focus. With this newly designed electronic power zoom system, the FE PZ 16-35mm F4 G provides advanced control with the response and immediacy of non-powered manual zoom. It features both a zoom ring and a zoom lever with variable zoom speed that makes it easy to execute super-slow, fast or constant-speed change in focal length. Power zoom also minimizes camera shake or movement that can occur when operating a traditional zoom ring, and when used with compatible cameras, users can customize the zoom ring direction to suit shooting conditions. Zoom can also be controlled with the zoom lever on compatible cameras. Remote operation is also possible when using the Imaging Edge™ Mobile app[iv].

As an added benefit, users can operate buttons and controls on compatible cameras or accessories for convenient zoom control, including the GP-VPT2BT Bluetooth Grip and Remote Commander RMT-P1BT to remotely control zoom while the camera is mounted on a gimbal[v].

Furthermore, Linear Response MF ensures high repeatability as the focus ring responds directly and repeatably to subtle control when focusing manually. An aperture ring makes manual aperture/iris control fast, direct, and easy. The aperture ring includes a switch that can select aperture click stops that are ideal for photography or de-click operation for smooth iris control which is ideal for video.

Superior Mobility, Control and Reliability

World-class design and technology come together to deliver a compact, lightweight lens that also includes focus, zoom and aperture/iris rings and power zoom for unprecedented mobility and handling.

Using internal focus and internal zoom, the overall length of the lens remains constant during use for ideal balance and handling. Consistent balance makes this lens an ideal choice for gimbal-mounted movie shooting or use with a matte box. The focus ring can be easily controlled while shooting movies, and the adjacent focus and zoom rings are different sizes so they can be easily operated by feel while viewing the monitor.

More convenient features on the FE PZ 16-35mm F4 G include the Iris Lock Switch that can be engaged to prevent the aperture ring from being accidentally moved between the auto and F4 - F22 settings and the customizable focus hold button for convenient control.

As the world’s lightest[i] F4 wide-angle power-zoom lens, the FE PZ 16-35MM F4 G weighs just 12 ounces (353 grams), 30% less than the Vario-Tessar T* FE 16–35 mm F4 ZA OSS and is just 3.17 inches x 3.47 inches (80.5mm x 88.1mm) in size with a filter diameter of f72mm. The lens also has a dust and moisture resistant design[vi], as well as a fluorine front element coating to keep it clean and reliable for outdoor use.

Pricing and Availability

The new FE PZ 16-35mm F4 G will be available in June 2022 for approximately $1,200.00 USD and $1,500.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Orders

Order the Sony FE PZ 16-35mm F4 G Lens from B&H | Adorama | WEX

A product video on the new FE PZ 16-35MM F4 G:

Notes

[i] Hi+” continuous shooting mode. Effective at 1/125 sec. or higher shutter speed. In AF-C mode at shutter speeds of 1/250 sec. or higher the maximum continuous frame rate will depend on the shooting mode.

[ii] 4K: 3,840 x 2,160 pixels. 8K: 7,680 x 4,320 pixels.

[iii] Compatibility info at: https://www.sony.net/dics/breathing/

Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations.

[iv] Download Imaging Edge app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Membership to Imaging Edge account and app on smartphone required with connection to WiFi. See Imaging Edge terms and conditions/privacy policy for details.

[v] Zoom operation depends on the body used. Refer to the help guide for details.

[vi] Not guaranteed to be 100% dust and moisture proof.

It is great to see imaging sensor technology moving forward. Jump to 5:44 to see and read about the 2-layer transistor pixel stacked CMOS imaging sensor under development:

From Sony:

Sony Electronics’ is the No. 1 Mirrorless Camera Brand and No. 1 Mirrorless Lens Brand for 2021 in North America

2021 Marks the 8th Consecutive Year that Sony Holds the #1 Share in Full-Frame Mirrorless

SAN DIEGO, CA – February 16, 2022 – Sony Electronics Inc. – a worldwide leader in digital imaging– continues to lead the industry in bringing mirrorless technology to the world. Following a year of innovative product introductions such as the Alpha 1, Sony Electronics announced today that it was the number one mirrorless camera brand[i] and full-frame mirrorless camera brand in 2021[ii]. This past year also marks the 8th consecutive year Sony has held the #1 position in full-frame mirrorless cameras[i]. And lastly, Sony has announced it was the number one mirrorless lens brand in 2021[iii] as well.

The success of the lineup of full-frame cameras, including the Alpha 7S, Alpha 7R and Alpha 9 series, has been paramount to Sony’s strong sales numbers. These have been complemented by the popularity of the Alpha 7 III, which continued to be the No. 1 selling full-frame interchangeable lens camera line for the 4th year in a row[iv]. For lenses, Sony’s full lineup of 65 different E-mount models highlighted by their flagship G Master™ series continues to drive industry growth.

Additionally, newer innovations such as the new Alpha 7 IV have started to set early sales records. For the week of December 19-25, 2021, the Alpha 7 IV had the highest single-week sales of any mirrorless interchangeable lens camera line in the last four years[v].

“We are always listening to our customers’ feedback, advancing our innovation and creating the best possible tools for all types of content creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Finding new ways to empower our community is our top priority and we are honored that so many continue to choose Sony to tell their stories and bring their creative visions to life.”

A variety of additional stories and exciting new content shot with Sony products can be found at www.alphauniverse.com, Sony’s community site to educate, inspire and showcase work from fans and customers of the Sony Alpha brand.

Footnotes

[i] Source: The NPD Group/Retail Tracking Service, U.S., Detachable Lens Camera, Mirrorless Detachable Lens, Based on Dollars, Annual 2021.

Source: The NPD Group/Retail Tracking Service, Canada, Detachable Lens Camera, Mirrorless Detachable Lens, Based on Dollars, Annual 2021.

[ii]Source: The NPD Group/Retail Tracking Service, U.S., Detachable Lens Camera, Sensor Size: Full Frame, Mirrorless Detachable Lens, Annual 2021.

Source: The NPD Group/Retail Tracking Service, Canada, Detachable Lens Camera, Sensor Size: Full Frame, Mirrorless Detachable Lens, Based on Dollars, Annual 2021.

[iii] Source: Sony Internal Research, U.S., Lenses Filters Adapters and Caps, Imaging Accessory Type: Prime Lens and Zoom Lens, Lens Mount Type: Canon EF-M, Canon RF, Sony E-Mount, Fujifilm G, Fujifilm X, Hasselblad, Leica, L-Mount, Nikon 1, Nikon Z, Leica M, Jan 2021-Dec. 2021.

[iv] Source: The NPD Group/Retail Tracking Service, U.S., Detachable Lens Camera, Sensor Size: Full Frame, Camera Family, Based on Units, Annual 2021, Annual 2020, Annual 2019, Annual 2018.

[v] Source: The NPD Group/Weekly Retail Tracking Service, U.S., Detachable Lens Camera, Digital Lens Type: Mirrorless Detachable Lens, Camera Family, Based on Dollars, Jan 2018-Dec 2021.

From Sony:

A new update to the latest version of the Visual Story app is now available for iOS (click HERE to download) and Android (click HERE to download). In addition to an overall improved user experience, the update Version 2.2 will include the following enhancements:

• iOS and Android versions of the Visual Story app will now be the same.
• Both iOS and Android versions will be able to upload videos to Live Gallery.
• Both iOS and Android versions will be able to upload video via USB direct, SD card and from the phone gallery/library.
• Improved Live Gallery and Story Gallery experience with added SNS links for sharing.

Visual Story on iOS is available to download for free HERE.

Visual Story on Android is available to download for free HERE.

Learn more about Visual Story here.

From Sony Electronics Inc.:

The Canadian Press Makes Sony Electronics its Exclusive Provider for Imaging Products

Canada’s Largest News Organization will outfit all journalists with Sony cameras and lenses

TORONTO, CANADA – January 31, 2022 – Sony Electronics, a global imaging leader, and The Canadian Press, Canada’s trusted national news agency, announced today that Sony would be the exclusive imaging products provider for the media company.

With more than 180 journalists, The Canadian Press produces real-time, bilingual multimedia news published by major digital, broadcast and print media. The switch to Sony will mean the photojournalists and videographers at The Canadian Press will use a variety of Sony cameras and lenses including the Sony Alpha 1 and Alpha 9 II products to quickly capture hundreds of powerful editorial photos and videos every day, ranging from large-scale global sporting events to local Canadian news, politics and lifestyle content.

“We are honored to announce this collaboration with The Canadian Press, a leader in delivering news and best-in-class multimedia content across Canada,” said Mark Saddleton, Sony Canada Country Head and Director of Sales. “The journalists at The Canadian Press have a front row seat for Canada’s biggest events across politics, sports and entertainment and we are delighted to support their visual storytelling.”

“Sony’s innovative technology takes the high quality of our visual journalism to a whole new level,” said Malcolm Kirk, President of The Canadian Press. “More than 600 media clients rely on our online CP Images archive as the go-to destination for contemporary and historic multimedia imagery of Canada’s people, places and events. That’s why we were looking for more than just a camera provider. We needed a true partner committed to helping us deliver first-rate visual journalism.”

“Sony’s commitment goes beyond providing lightweight equipment for handling fast action, hostile situations, and extreme weather conditions, without sacrificing image quality,” said Megan Leach, who manages visual journalists at The Canadian Press and heads up the planning and packaging department. “Our journalists truly appreciate how the silent camera performance allows them to stay behind the scenes, but more importantly, that Sony is responsive to our feedback.”

“From the outset, they’ve taken a relationship-driven approach to the upgrade, which will bring a unified look to our coverage since all our staff photographers and reporters will be shooting with the same brand of cameras for photos and videos for the first time “They understood the ongoing training and support was as critical as the technology. We’re thrilled to have their support as we expand our visual coverage and meet the future needs of our industry.”

The roll out of Sony imaging kits to Canadian Press journalists is already in progress, with distribution planned throughout early 2022.

Bad news regarding the chip shortage from Sony Marketing Inc. (translated):

Dear customers,

Notice and apology regarding temporary suspension of orders for digital imaging products

Thank you for your continued patronage of Sony products.

Currently, with regard to digital imaging products, parts procurement is delayed due to the effects of global semiconductor shortages.

Therefore, we will suspend the acceptance of orders from our distributors and customers at the Sony store as follows for specific models with tight supply.

In addition, we will inform you as follows because there is a change in the supply status of some products that are subject to suspension of order acceptance.

Suspension of order acceptance We will consider resuming order acceptance of the target product while observing the status of parts supply, and will separately inform you on the product information page.

We sincerely apologize for any inconvenience caused to our customers.

We will do our utmost to deliver the product as soon as possible, and we appreciate your understanding.

Record

From Sony Japan (translated):

Notice regarding supply of full-size mirrorless interchangeable-lens camera "a7 IV" (ILCE-7M4)

Thank you for your continued patronage of Sony products.

We have received orders for the digital single-lens camera "a7 IV" (ILCE-7M4), which we started accepting orders from December 7, 2021, far exceeding our expectations, and it will take time to deliver the product.

We are currently making every effort to meet the needs of our customers, so please wait for a while.

 
Order the Sony a7R IV from B&H, Adorama, and Amazon.

From Sony (translated):

Dear customers

Notice and apology regarding temporary suspension of orders for digital imaging products

Thank you for your continued patronage of Sony products.

Currently, with regard to digital imaging products, parts procurement is delayed due to the effects of global semiconductor shortages.

Therefore, we will suspend the acceptance of orders from our distributors and customers at the Sony store as follows for specific models with tight supply.

Regarding the resumption of order acceptance, we will consider it while observing the status of parts supply, and will inform you separately on the product information page.

We sincerely apologize for any inconvenience caused to our customers.

We will do our utmost to deliver the product as soon as possible, and we appreciate your understanding.

[About the model that has stopped accepting orders]

After December 3, 2021, we will suspend the acceptance of orders from our distributors and customers' orders at the Sony store.

Digital single-lens camera: VLOGCAM ZV-E10 series

[Click here for information on past product supply "Products subject to suspension of order acceptance"]

· Digital single-lens camera: a7 II series / a6400 series / a6100 body (black)

· Shotgun microphone: ECM-B1M

· Professional camcorder: PXW-Z190

· Digital video camera Handycam "HDR-CX680"

· Tripod "VCT-P300", Multipod "VCT-MP1"

 
Some of the above-listed products are still in stock at B&H.

From Sony:

Sony Electronics’ Airpeak S1 Professional Drone Now Available to Order

World’s Smallest Alpha Mirrorless Camera-Ready Professional Drone Will Ship on December 24, 2021

SAN DIEGO, CA – December 1, 2021 – Sony Electronics Inc. today announced the availability timing of the company’s first-ever professional drone, "Airpeak S1." The introductory model in the new Airpeak line, the S1 is the world's smallest drone that can be equipped with a full-size mirrorless interchangeable-lens Alpha camera, opening up a new world of creative possibilities for cinematographers and other visual storytelling professionals[i]. Pre-sale opens today, December 1, 2021, with an expected customer ship date of December 24, 2021.

Introduced to the public for the first time earlier this year, Airpeak S1 drone is designed for the professional user, and is compatible with a wide range of Sony’s camera bodies including the Alpha 1, Alpha 7S series, the Alpha 7R series, the Alpha 9 series, FX3 and others. It leverages proprietary technology and delivers for smooth maneuverability at high speeds with highly stable wind resistance, enabling high-quality aerial images and video content.

“We’re excited to now make the new Airpeak S1 drone available for purchase, and for the amazing set of possibilities this drone opens for cinematographers,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “The drone’s compact size, new software features and advanced imaging, sensing, AI and robotics reflect the high quality the industry respects Sony for, and enables content creators and commercial professionals to capture images and video not possible before.”

The drone includes “Airpeak Flight”[ii] iOS®-based application which integrates and monitors all hardware related to the drone, giving the operator real-time status display and updates on screen. "Airpeak Base"ii web application is also available, allowing the operator to manage the equipment, create advanced flight plans, run the same pattern repeatedly, and fully manage and troubleshoot flight logs. For multiple operators, Airpeak S1 also includes a dual operation mode so one user can operate the drone as another operates the gimbal and camera, while each can monitor the content being recorded.

An optional cloud service, “Airpeak Plus”ii is available by paid subscription and provides additional data storage, advanced geofencing options, and import/export of flight logs.

Airpeak S1 suggested retail price is around $9,000.00 and will ship with two (2) pairs of propellers, a remote controller, two (2) batteries and a battery charger. A third-party gimbal made specifically for Airpeak S1 will be sold separately. Pricing for Airpeak S1 accessories can be found https://electronics.sony.com/more/c/airpeak. The optional “Airpeak Plus” subscription service will retail for around $300.00 for a 12-month period, with the optional “Protect Plan” coverage also available.

For more information, please visit: https://electronics.sony.com/airpeak

With this Airpeak news, Sony Group Corporation expands the possibilities for professional creators, enables unprecedented visual expression and drives a sense of Kando. In addition to empowering video creators, Sony will promote co-creation activities for industry professionals[iii] in a wide range of fields such as system integrators and industrial partners to explore the benefits of drone uses.

Exclusive stories and exciting new content shot with the new Airpeak S1 and Sony's other imaging products can be found at www.alphauniverse.com and www.sonycine.com, sites created to educate and inspire fans and customers of Sony a - Alpha brand and Sony’s Cinema Line.

Airpeak S1 is made in Japan. Airpeak is a trademark of Sony Group Corporation.

Orders

Order your Sony Airpeak S1 Professional Drone from B&H.

Learn more at B&H Explora.

Notes

[i] Operating a drone in the United States is subject to federal law and regulations. State and local ordinances may also apply to certain operations. When operating an aircraft, it is the remote pilot/operator's responsibility to always comply with applicable laws, regulations, and ordinances.

[ii] Network services, content, and operating system and software are subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.

[iii] Those who use drones to provide products and services to customers. If you register as a professional supporter, you will receive emails about events sponsored by Sony, opportunities to experience aircraft flight, and the latest product information.

From Sony:

Sony Electronics Becomes Camera Provider for USA TODAY NETWORK

Gannett to equip Journalists from USA TODAY and more than 250 additional outlets with Sony Imaging products

November 17, 2021 – SAN DIEGO, CA - Sony Electronics Inc. a global imaging leader, and Gannett Co, Inc., operator of USA TODAY NETWORK spanning more than 250 national and local media outlets including USA TODAY, have today announced that Sony will become the imaging products provider for Gannett’s photographers and video journalists.

The award-winning news organization will provide its team access to a wide variety of Sony’s imaging products highlighted by the Sony Alpha 1and FX Cinema Line cameras and G Master™ line of interchangeable lenses. The rollout of Sony imaging kits for Gannett will begin immediately in select markets.

Gannett’s Pulitzer-Prize winning content touches the lives of more than 150 million people each day. Their photo and video journalism team features more than 500 professionals covering more than 10,000 events annually, producing nearly two million edited images and thousands of original videos each year.

“Storytelling through images has been a large part of our organization throughout national and local coverage, and through our sports content,” said Bruce Odle, President of Imagn, Gannett’s in-house photo agency and sports image wire service. “We are excited to bring Sony’s innovative equipment to our journalists to allow them to capture the moments and emotions in new ways to complement the compelling stories of the USA TODAY NETWORK.”

In addition to product delivery, Sony will be supporting Gannett with extensive product service offerings, while also providing direct, on-site support for photo and video journalists at many key industry events.

“We are extremely pleased to be able to collaborate with Gannett, one of the world’s largest news organizations with an unparalleled commitment to delivering multimedia news and creating digital content,” said Yang Cheng, Vice President of Imaging Products and Solutions Americas at Sony Electronics. “Gannett’s USA TODAY NETWORK is an innovative and venerable news brand, preserving local journalism and reinventing national news. We are honored that they have chosen to equip their talented visual journalists with Sony imaging products, and are confident it will allow them to capture, communicate and share stories in ways they never have before.”

Get your Sony gear at B&H.

From Sony:

Sony Electronics’ Alpha 7 IV Goes Beyond ‘Basic’ with 33-Megapixel Full-frame Image Sensor and Outstanding Photo and Video Operability

Sony Also Announces Two New Flashes to Evolve the Powerful Alpha Lighting System

San Diego, CA – October 21, 2021 - Sony Electronics Inc. today announced three new additions to its imaging line-up: the Alpha 7 IV interchangeable-lens camera (model ILCE-7M4) with a newly developed 33-megapixel (approx.,effective) full-frame image sensor, as well as two new flashes – the HVL-F60RM2 and HVL-F46RM.

The Alpha 7 IV takes “basic” to the next level for full-frame cameras with excellent image quality and performance, redefining the lofty standards set by the acclaimed Alpha 7 III. The new model features many of Sony’s most advanced imaging technologies, including the latest BIONZ XR™ processing engine and advanced AF (autofocus) capabilities from the flagship Alpha 1 combined with streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for today’s imaging enthusiasts and professionals. The Alpha 7 IV also boasts a 33MP (approx., effective) image resolution, rich movie expression and various features to support the growing demand for remote communication, bringing new meaning to what a “basic” camera can accomplish.

“Since its introduction over three years ago, the Alpha 7 III has made tremendous impact in our industry, completely redefining the expectations for what can be accomplished with a ‘basic’, or entry-level full-frame camera,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Now, it’s time to break through all existing boundaries again. The Alpha 7 IV brings together the best of Sony imaging technologies in both photo and video to deliver a high-end experience to a wider range of customers. This gives today’s creators a new level of freedom to capture, create and share in ways that they’ve never been able to before, no matter the situation in which they find themselves.”

Alpha 7 IV: Innovation Never Ends

The new Alpha 7 IV is an exceptional hybrid camera packed with outstanding still image quality and evolved video technology with advanced autofocus, enhanced operability and improved workflow capability. The model was developed with the environment in mind by using Sony’s original recycled plastic SORPLAS™ for the camera body and packaging with recyclable[i] materials and less plastic.

Outstanding Image Quality

Thanks to a newly developed 33MP (approx., effective) full-frame back-illuminated Exmor R™ CMOS image sensor, superior image quality and Wide ISO sensitivity range expandable to ISO 50 - 204,800 is achieved. The high resolution enables the Alpha 7 IV to express smooth gradation, fine details and textures of the subject while reducing noise, and its 15-stop dynamic range allows a wide expressive range while Creative Look settings can help create original looks effortlessly for both stills and video.

Next-Level AF performance

The latest BIONZ XR™ processing engine is the same that is used in Sony’s flagship Alpha 1, delivering high-speed AF, uninterrupted continuous shooting up to 10fps[ii] with AF/AE tracking and a large buffer for a prolonged shooting experience. The Alpha 7 IV tracks subjects with tenacious Real-time Tracking and 759 phase-detection AF points in a high-density focal plane phase-detection AF system that covers approximately 94% of the image area. Additionally, for the first time, Real-time Eye AF can now track birds’ and animals’ eye for both still images and movies, in addition to humans. The Alpha 7 IV also has face and eye detection accuracy for humans that is improved by approximately 30% compared to the Alpha 7 III.

Evolved Movie Technology

The Alpha 7 IV inherits technology taken from real-world movie production, including the S-Cinetone™ picture profile adopted from Sony’s highly regarded Cinema Line cameras. This delivers a rich, cinematic look that has become popularized by a broad range of cinematographers and filmmakers who are shooting on Sony. High quality movie is achieved with 4K 60p recording in Super 35mm mode and up to 4K 30p recording with 7K oversampling is available in full-frame mode. The new camera also features 10-bit depth 4:2:2 color sampling to enable natural gradation, XAVC S-I™ intra-frame encoding for more efficient editing workflows and XAVC HS™ H.265 long-GOP for doubled compression efficiency.

To meet the growing need for precise autofocus performance when shooting videos, unique AF features are achieved when using the Alpha 7 IV with a Sony E-mount lens, including AF Assist[iii] that supports focus transitions when using AF, and Focus Map that visualizes depth of field. For the first time in the Alpha series, the new camera features Breathing Compensation[iv] to combat focus breathing and maintain a consistent angle of view throughout focus changes and can be switched on or off.

Advanced Operability as a Genuine Hybrid Model

The Alpha 7 IV is a hybrid still and video camera with outstanding operability and reliability that easily allows the user to switch from photo to video and back at their convenience. New to Sony’s lineup of Alpha cameras is a dual-layer mode dial, with a lower layer for selecting Still/Movie/S&Q and a top layer for Auto/P/A/S/M and MR (Memory Recall), enabling users to quickly select and switch between the dedicated settings. It also has 5-axis optical in-body image stabilization for a 5.5-step[v] shutter speed advantage, an improved grip for greater comfort, and a CFexpress Type A compatible media slot to support media with faster writing and clearance. Additionally, the 3.68 million-dot (approx.) OLED Quad-VGA viewfinder is 1.6 times the resolution of the Alpha 7 III viewfinder, benefiting users with an upgraded live-view image quality that minimizes false color and increases resolution.

Videographers can record 4K 60p 10-bit 4:2:2 video continuously for more than an hour thanks to the camera’s heat-dissipating structure. Optical ‘Active Mode’[vi] image stabilization further stabilizes movie shooting. They can also benefit from the 3-inch (3.0-type) 1.03 million-dot (approx.) side-opening vari-angle touch-panel rear LCD monitor, top-panel REC button and high-capacity Z-series battery.

The Alpha 7 IV body is built with magnesium alloy to achieve a robustness while minimizing its weight. In addition, the redesigned structure and lens lock button contribute to enhanced dust and moisture resistance[vii].

Enhanced Workflow Capabilities

By offering a variety of connectivity options, the Alpha 7 IV enables on-the-spot streaming and sharing of high-quality content to meet the growing need for remote communication in real-time without sacrificing excellent image and sound quality. The connection between the camera and Imaging EdgeMobile™ application[viii] is simplified via Bluetooth, and fast data transfer is possible by 5GHz/2.4.GHz Wi-Fi.

The camera also has a new feature called “Shot Mark” to enable easy access to the marked scenes in a video clip, within camera and on Sony’s Catalyst Browse/Prepare applications.[ix]

Moreover, the camera has a range of new features to support live streaming and remote communication without needing dedicated software. UVC (USB Video Class) and UAC (USB Audio Class) turn the Alpha 7 IV into a high-performance live streaming camera when connected to a computer or smartphone[x]. High image quality such as 4K 15p and 1080 FHD 60p deliver realistic video for remote sharing and the Alpha 7 IV’s digital audio interface can be paired with a range of mics and accessories to deliver high quality sound.

Finally, Sony plans to offer a new cloud service next year, “AI Video Editing Studio”, for automated editing with AI technology. To allow creators to focus on more creative tasks, “AI Video Editing Studio” automatically performs initial editing in the cloud, using AI technology. Sony will continue to strive to offer a wide variety of imaging experiences and services through the active integration and advancement of cameras, cloud and AI.

Designed with the Environment in Mind

In line with Sony’s environmental efforts based on the "Road to Zero" initiative, environment was an important factor in the development of the Alpha 7 IV’s design, production and packaging. The camera uses recycled plastic, SORPLAS™, which does not depend on non-renewable resources and is produced at the sites by using renewable energy such as solar power generation. The product packaging also adopts recyclable plastic-reduced materials.

HVL-F60RM2 and HVL-F46RM: Powerful Flashes to Evolve Alpha Lighting System

The HVL-F60RM2 with GN 60 and 20-200mm[xi] coverage and HVL-F46RM with GN 46 and 24-105mmxi are powerful wireless flashes to offer precise control, enhanced high-speed and intuitive operability. They are designed to meet the needs of both professional and advanced content creators when shooting with a Sony Alpha camera, including the Alpha 7 IV, to offer the ultimate Alpha Lighting System by the detailed communication between cameras and external flash.

Both flashes have upgraded continuous shooting flash performance, up to 200 consecutive flashes at 10 frames per second[xii] for the HVL-F60RM2 and 60 times for the HVL-F46RM. The optimized flash algorithm ensures both flashes are overheat-resistant, and a set of four Ni-MH (Nickel-metal hydride) batteries can power up to 240 flashes with a 1.7 second recycle time for the HVL-F60RM2 and up to 320 flashes with a 2.0 second recycle time for the HVL-F46RM[xiii].

When used in combination with an Alpha camera, they allow users to experience the unique communication and system benefits of the Alpha Lighting System that sets a new standard for mirrorless camera lighting systems. For example, with the Alpha 7 IV, P-TTL flash control metering for every frame in Mid, and Hi continuous mode has become possible in addition to Lo continuous mode. The flash release time lag is also shortened to capture momentary facial expressions and movements of the subject.

With the Alpha 1, the HVL-F60RM2 achieves a phenomenal up to 20fps of continuous shooting[xiv] and approximately 20 flashes per second can be produced for more than 10 seconds with the external flash battery adapter FA-EBA1 (sold separately). When the Alpha 1 is used with Sony’s flashes, including HVL-F60RM2 and HVL-F46RM, users can sync up to 1/400 second shutter speed to expand expressive capabilities when shooting in full-frame mode. In addition, with the silent electronic shutter of the camera, silent flash shooting is possible when absolute silence is required.

Other system benefits of HVL-F60RM2 and HVL-F46RM with an Alpha camera include:

• Flash parameters controlled directly from the menu of a compatible camera[xv]
• Flash control linked to camera face detection[xv]
• Automatic correction of white balance based on the color temperature information from the flash

Both flashes also feature improved robustness and operability. The Multi Interface shoe with Sony’s unique metal shoe foot with rugged side frame significantly increases strength and reliability. Shoe sealing helps the flashes to be more dust and moisture resistant[xvi]. The HVL-F60RM2’s original rotating head mechanism, “Quick Shift Bounce,” that enables flexible positioning and optimum lighting control has also been improved to prevent unintended change in the bounce angle.

They support wireless radio communication and can control up to 15 flashes and/or receiver units in 5 groups via wireless radio communication for enhanced lighting control versatility.

Visual Story is now Supported on Android

“Visual Story” is a mobile application for professional event photographers and video creators to enable immediate and automatic delivery of photos and movies[xvii] to their clients after an event through gallery creation, utilize AI (artificial intelligence) assistance for easy image selection, upload assets online and more. While the Visual Story app is already available to iOS users, Android user can now also take advantage of the benefits Visual Story provides to professional photographers and videographers.

When using the Alpha 7 IV, “Shot Mark” is also supported by Visual Story on iOS Version 2.1.

Visual Story on iOS is available to download for free HERE

Visual Story on Android is available to download for free HERE

Pricing and Availability

The new Alpha 7 IV will be available in December 2021 for approximately $2,500.00 USD and $3,200.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. The PCK-LG2 Screen Protect Glass Sheet accessory for the Alpha 7 IV will be available at the same time.

A kit version with Sony’s FE 28-70mm F3.5-5.6 OSS zoom lens will also be available for approximately $2,700.00 USD and $3,400.00 CAD.

The new HVL-F46RM will be available in November 2021 for approximately $400.00 USD and $550.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

The new HVL-F60RM2 will be available in November 2021 for approximately $550.00 USD and $750.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Orders

Get the Sony a7R IV from B&H, Adorama and Amazon.

A product video on the new Alpha 7 IV can be viewed here.

Notes

[i] This product packaging is recyclable only in the communities that have appropriate recycling programs.

[ii] Up to 10 fps in continuous “Hi+” mode, or up to 8 fps in continuous “Hi” mode. Continuous shooting speed may vary depending on shooting conditions. Sony tests.

[iii] Not available when using the SELP1650, SEL18200LE or A-mount lenses.

[iv] Angle of view and image quality may change slightly when this feature is turned ON. Breathing compensation is not available for unsupported lenses, 120/100p movie recording, S&Q recording at 120/100p, or stills. For the supported lens, please check here.

[v] CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off. Still-image mode.

[vi] Slight image crop in Active Mode. “Standard” setting recommended for focal lengths of 200mm or longer. Active mode not available when recording at 120 (100) fps.

[vii] Not guaranteed to be 100% dust and moisture proof.

[viii] Version 7.6 (to be released soon) or a later version. Download Imaging Edge app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted, or discontinued at any time and may require fees, registration and credit card information. Membership to Imaging Edge account and app on smartphone required with connection to Wi-Fi. See Imaging Edge terms and conditions/privacy policy for details.

[ix] Supported in Catalyst version 2021.1 or later.

[x] PC or smartphone OS must be compatible with UVC/UAC to use this functionality. Compatibility with PC and smartphones depends on manufacturers’ specifications. A commercially available USB cable and/or terminal adaptor may be used to connect to equipment with a USB Type-C port.

[xi] 35mm full-frame equivalent.

[xii] 1/32 flash output level using Ni-MH batteries

[xiii] When using Ni-MH batteries. Sony tests

[xiv] Alpha 1 electronic shutter in continuous Hi+ mode. Flash output level manually set to 1/32.

[xv] Visit Sony support webpage for functional compatibility information.

[xvi] Not guaranteed to be 100% dust and moisture proof. Dust and moisture resistance will vary also according to the body to which the unit is attached.

[xvii] Video delivery is only supported on iOS. Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted, or discontinued at any time and may require fees, registration and credit card information.

From Sony:

New product announcement on October 21st 2021

Be ready for the announcement of the new Alpha. October 21st, 10:00 EDT / 15:00 BST / 22:00 SGT

Watch the annoucnement here:

From Sony:

Sony Electronics Continues to Redefine Excellence in Imaging with the Introduction of the new FE 70-200mm F2.8 GM OSS II

Sony’s Newest G Master Lens Features Superb Resolution and Bokeh with Next-generation AF Performance in the World’s Lightestⁱ Large-aperture Telephoto Zoom Lens

• Constant aperture F2.8 70-200mm telephoto zoom
• Fast, precise quiet AF (autofocus) and continuous AF tracking capabilities
• Advanced features for video creators
• World’s lightestⁱ 70-200mm large-aperture telephoto zoom lens, approximately 29% lighter than the previous model
• Up to approximately four timesⁱⁱ faster AF, with focus tracking while zooming improved by approximately 30% when compared to the previous modelⁱⁱ
• Professional-level control and reliability

SAN DIEGO, CA – October 13, 2021 – Sony Electronics Inc. announced the newest lens in their G Master lineup – the FE 70-200mm F2.8 GM OSS II, which delivers an extraordinary combination of resolution and bokeh as well as unequalled AF (autofocus) performance known to Sony’s G Master design.

“Sony is always listening to our customers. Thanks to feedback from users around the world, including leading professionals, Sony continues to develop and evolve the G Master lineup,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “The FE 70-200mm F2.8 GM OSS II is lightweight and offers outstanding handling in any shooting situation. The newest addition to our G Master series will make a perfect telephoto zoom addition to any creator’s kit who is looking to maximize their gear potential for both stills and video.”

Designed to perfectly pair with Sony’s E-mount camera bodies, the FE 70-200mm F2.8 GM OSS II not only offers outstanding optical quality and advanced AF performance, but it is the lightestⁱ F2.8 70-200mm zoom in the world and allows for unprecedented shooting freedom and flexibility. Sony continues to strengthen the Alpha system with this newest addition to the broadest selection of mirrorless lenses on the market as the 65th lens in its E-mount lens lineup.

New Levels of Performance

The new FE 70-200mm F2.8 GM OSS II delivers outstanding image quality with high resolution and clarity. Users can expect a clean and clear image from corner to corner throughout the entire zoom range, even when the aperture is wide open. Thanks to the two aspherical lens elements, including one XA (extreme aspherical) element manufactured to 0.01-micron surface precision, the FE 70-200mm F2.8 GM OSS II effectively controls distance-related aberration variations to ensure outstanding resolution throughout the image area.

The FE 70-200mm F2.8 GM OSS II also employs two ED (extra-low dispersion) spherical glass elements and two Super ED spherical glass elements to significantly reduce chromatic aberration without color bleeding. This lens also includes an ED aspherical element for the first time in an Alpha system lens, which simultaneously suppresses chromatic and spherical aberration, common issues in other telephoto lenses.

Smooth, beautiful bokeh is made possible by a large F2.8 maximum aperture and a newly developed 11-blade circular aperture unit. In addition, the lens’ advanced optical design including an XA element thoroughly suppresses the unwanted ‘onion ring’ effect, further enhancing the bokeh. The FE 70-200mm F2.8 GM OSS II also offers excellent close-up performance with deep bokeh. The minimum focusing distance is just 15.7 inches (0.4 meters) at 70mm and 32.3 inches (0.82 meters) at 200mm, with a maximum magnification of 0.3x. Moreover, the FE 70-200mm F2.8 GM OSS II can be easily paired with Sony’s high-performance 1.4x or 2.0x teleconverterⁱⁱⁱ to extend the lens’ focal length to 400mm^iv at an F5.6 aperture, all while maintaining its G Master quality.

To avoid any unwanted flare and ghosting in challenging lighting conditions, Sony’s original Nano AR Coating II produces a uniform anti-reflection coating on the surface of the lens. In addition, the FE 70-200mm F2.8 GM OSS II’s optical design also effectively suppresses internal reflections to improve clarity.

Industry-leading Autofocus

The FE 70-200mm F2.8 GM OSS II’s state-of-the-art lens technology brings out the best in the advanced camera body it is paired with. The new lens uses four Sony-original XD (extreme dynamic) Linear Motors for extraordinary fast and precise AF, making it up to approximately four times fasterⁱⁱ and with focus tracking improved by 30% when compared to the previous modelⁱⁱ. When paired with Sony’s flagship Alpha 1, the FE 70-200mm F2.8 GM OSS II is capable of high-speed continuous shooting at up to 30 fps^v. Superb AF tracking is also available even when using a teleconverter. For video, the FE 70-200mm F2.8 GM OSS II offers smooth and quiet AF to reliably lock in focus and track fast-moving subjects, even while zooming, so the user can leave the focusing to the camera.

Advanced Features for Video

With its constant F2.8 maximum aperture, astounding AF performance, versatile control, and solid reliability, the FE 70-200mm F2.8 GM OSS II is a perfect choice for video. The new lens was designed to dramatically reduce focus breathing, focus shift, and axis shift when zooming so that there is minimal unwanted image movement and angle of view variations.

For easy video-use operation, the FE 70-200mm F2.8 GM OSS II features independent control rings for focus, zoom, and aperture (iris), allowing precise manual operation. The aperture ring also has a click ON/OFF switch. Additionally, Sony’s Linear Response MF ensures responsive, low-lag manual focus control. The supplied lens hood also features an opening that allows convenient operation of circular polarizing filters or variable ND filters for more creative flexibility.

Designed for Professionals

The FE 70-200mm F2.8 GM OSS II is the world’s lightestⁱ F2.8 telephoto zoom lens and is approximately 29% lighterthan the previous model, weighing just under 37 oz (1,045g). In addition to its light weight, the FE 70-200mm F2.8 GM OSS II was designed for professionals to offer an ideal balance without front-heaviness, ensuring that the lens’ center of gravity falls directly above the tripod mount. It also features internal zoom to keep the center of gravity constant.

The FE 70-200mm F2.8 GM OSS II has been specifically designed for professionals based on their direct feedback. The new lens includes focus functions to support the user’s professional needs such as Full-time DMF, natural and linear manual focus response, and a focus-range limiter switch. The FE 70-200mm F2.8 GM OSS II also includes three customizable focus hold buttons that are provided 90° apart for easy access and convenient control when shooting in horizontal or vertical orientation, and nearly any angle.

The FE 70-200mm F2.8 GM OSS II features both a click ON/OFF switch and an iris lock switch for quick, flexible aperture control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for smooth, silent aperture control when shooting movies. In addition, the zoom ring torque is optimized and now includes image stabilization with MODE 3^vi for moving subjects.

Based on feedback from professionals, the FE 70-200mm F2.8 GM OSS II is designed to be reliable in even the most challenging environments. It features dust and moisture resistance^vii, equal to the FE 400mm F2.8 GM OSS and FE 600mm F4 GM OSS. The front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that may become attached to the lens surface.

Pricing and Availability

The new FE 70-200mm F2.8 GM OSS II will be available in December for approximately $2,800.00 USD and $3,500.00 CAD.

Orders

Order the Sony FE 70-200mm F2.8 GM OSS II Lens from B&H | Adorama | WEX.

Video

Notes

[i] As of the October 2021 product announcement, compared to full-frame F2.8 70-200mm telephoto zoom lenses that support autofocus. Sony survey.

[ii] When attached to the Alpha 1, compared to SEL70200GM. Sony test conditions.

[iii] Maximum aperture with the 1.4x and 2.0x teleconverters is F4 and F5.6, respectively.

[iv] 2.0x teleconverter can realize 400mm focal length. 1.4x teleconverter can realize 280mm focal length.

[v] Sony test conditions.

[vi] A software update may be required. See Sony’s support page on the web for camera compatibility info.

[vii] Not guaranteed to be 100% dust and moisture proof.

Sony Lens Family