Sony Announcements

Sony FE 28-70mm F2 GM Lens preorders start at 9:30am ET, Wed Nov 20. Support this site by ordering the Sony FE 28-70mm F2 GM Lens at B&H | Sony | Adorama | WEX | Camera Canada

From Sony Electronics:

Sony Electronics Announces Its First Constant F2 Aperture Zoom Lens: The Full-Frame 28-70mm F2 G Master™

The Unique Combination of a Versatile Focal Range, Large F2 Aperture, and Compact Form Factor

SAN DIEGO, Nov. 19, 2024 - Sony Electronics Inc. introduces the 28-70mm F2 G Master, the first¹ Sony zoom lens with a constant F2 aperture and 77th lens in the Sony E-Mount lineup. This full-frame lens offers a versatile focal range from 28mm to 70mm while delivering prime-like² bokeh with its constant F2 aperture. Despite its wide aperture and zoom range, the 28-70mm F2 G Master remains compact, lightweight, and well-balanced, making it ideal for both photography and video applications. This combination of zoom range, large aperture, and compact design makes this an innovative and versatile lens for portrait, sports, wedding, event, and video professionals.

“Our goal with the 28-70mm F2 G Master was to create a high-performing zoom lens that could be a strong single lens alternative to multiple primes,” said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc. “We prioritized a lightweight design during the engineering process as we knew that was a critical factor for real-life, practical use. And in a manner that only Sony can do, we were able to deliver a small, standard F2 zoom lens that does not sacrifice image quality. We’re proud to add this to our G Master series and believe it is one of the most innovative lenses ever offered to professionals.”

Sharp Imagery and Beautiful Bokeh

The 28-70mm F2 G Master produces extremely sharp corner-to-corner results throughout the entire zoom range, even while shooting wide open at F2. The high-resolution output is made possible by the three XA (extreme aspherical) elements and three aspherical elements built within the lens that minimize aberrations. The lens also features a floating focusing system that helps maintain internal stability. This focusing mechanism enables an impressive minimum focusing distance of up to 14.8 inches (0.38m) throughout the entire zoom range.

Staying true to the G Master lens lineage, the lens’ aperture up to F2 produces extraordinary bokeh, ideal for creating images that showcase a shallow depth of field. The 28-70mm F2 amplifies the G Master bokeh standards through a newly designed 11-blade circular aperture unit. Chromatic aberrations, which cause color fringing within photos, are effectively minimized with three Super ED (extra-low dispersion) elements and one ED element built within the lens. Additionally, Sony’s Nano AR Coating II reduces flare and internal reflections, ensuring clear images, even when strong light sources are present in the frame.

Compact, Lightweight Design Without Compromising Quality

The 28-70mm F2 G Master is one of the most advanced mirrorless camera lenses manufactured with a total 20 different lens elements arranged within 14 internal groups. Despite the advanced optical design, the lens remains compact at 3.6 x 5.5 inches (92.9 x 139.8mm) and lightweight at approximately 32.3 ounces (918g). The combination of imaging performance and a compact form factor offers an innovative solution that meets the demands of industry professionals.

Precise Autofocus Tracking with Instant Response

Reliable and responsive autofocus is delivered through the lens’ four XD (extreme dynamic) linear motors powered by advanced control algorithms. This smooth performance system provides accurate and quick focus tracking, often essential in many professional use cases like weddings and sports. This lens is fully compatible with Sony’s Alpha 9 III‘s high-speed continuous shooting capabilities of up to 120 frames per second³ with AF/AE (autofocus/autoexposure) tracking, even while zooming.

Designed for High-Performance Video Shooting

Along with its F2 aperture, the zoom range of the 28-70mm G Master provides a versatile video option that can cover standard field-of-view shots and tighter compositions up to 70mm. This lens minimizes focus breathing through its build and compatibility with the Breathing Compensation feature on various Alpha bodies⁴. Its high autofocus performance ensures reliable focus even when recording in high frame rates up to 4K 120p / FHD 240p⁵. Additionally, the XD linear motors and newly developed aperture unit operates silently, preventing any lens noise from being captured during filming.

The lens is ideal for gimbal use with a minimal zoom extension of approximately .68 inches. The compact form factor and short external zoom helps maintain gimbal balance, even at varying focal lengths.

Operability and Reliability for Versatile Control

Key control features include Linear Response MF for intuitive manual focusing, adjustable zoom ring torque, and an aperture ring with a click ON/OFF switch. The lens also offers two customizable focus hold buttons, an iris lock switch, and an AF/MF switch. The 28-70mm F2 G Master has an 86mm filter diameter and a convenient window on the lens hood for variable filter adjustments.

For durability, all buttons and switches are sealed with silicone gaskets, and critical areas are designed to resist dust and moisture⁶. This ensures reliability, even while using in challenging outdoor environments. Additionally, a fluorine coating on the front element repels contaminants for easy cleaning.

Pricing and Availability

The 28-70mm F2 G Master will be available in December 2024 for approximately $2,899.99 USD and $3,999.99 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

¹ As of the November 2024 announcement, Sony survey

² Sony survey

³ Sony test conditions. Maximum continuous shooting speed may be lower in some conditions. Continuous shooting speed may vary depending on the lens used in the AF-C focus mode. Refer to Sony’s lens compatibility support page for details.

⁴ Angle of view and image quality may change slightly when this function is [ON]. Effective compensation may not be achieved in all situations. See camera compatibility info at: https://www.sony.net/dics/breathing/

⁵ Depending on the camera and settings used.

⁶ Not guaranteed to be 100% dust and moisture proof

Sony a1 II preorders start at 9:30am ET, Wed Nov 20. Support this site by ordering the Sony Alpha 1 II (or anything else) from B&H | Sony | Adorama | WEX | Camera Canada

From Sony Electronics:

Sony Electronics Announces Second-Generation Flagship Alpha 1 II

A Combination of High Resolution, Speed, and AI Recognition Designed for Professionals

SAN DIEGO, Nov. 19, 2024 – Today Sony Electronics Inc. introduces the Alpha 1 II, its new flagship full-frame camera. This mirrorless camera brings together some of the most requested and beloved features of Sony's high-end camera lineup into one body, designed to be the most reliable and strongest choice for any professional application. The Alpha 1 II combines high resolution, speed, and cutting-edge AI-driven technology to meet the output and workflow needs of professional photographers and videographers. Designed for professionals at the top of their game, the Alpha 1 II is an ideal hybrid tool for photojournalism, wildlife, sports, portraiture, weddings, and commercial work.

Key features of the Alpha 1 II include:

• High-resolution full-frame Exmor RS® stacked CMOS sensor with an approximate effective 50.1 MP (megapixels)
• Up to 30 fps (frames-per-second) blackout-free continuous shooting with AF/AE (autofocus/autoexposure) tracking¹
• AI processing unit bringing advanced AI-based subject recognition performance and a new “Auto” recognition mode that automatically detects subjects
• High-speed anti-distortion shutter reduces rolling shutter effect for clear undistorted images
• Pre-Capture of up to one second² and Continuous Shooting Speed Boost
• Improved optical image stabilization of up to 8.5 stops (center) and 7.0 stops (periphery)³ for still images and a new Dynamic active Mode for videos⁴
• Updated processing algorithms for improved image noise reduction at mid-to-high ISO sensitivities
• Up to 8K 30p / 4K 120p and 10-bit 4:2:2 video recording with Breathing Compensation, Auto Framing, and import User LUTs
• Updated ergonomics and a lightweight design of approximately 743 grams (1 lb, 7.3 oz)⁵

“The original Alpha 1 was a groundbreaking release in 2021, and since then Sony has continued to raise the bar, year over year. When developing the successor to our esteemed flagship model, we made it our mission to incorporate feedback from the industry and the community of Alpha 1, Alpha 7R V and Alpha 9 III users. The result is a powerhouse of a camera - our highest-performing, most balanced, utilitarian tool on the market,” said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc. “The Alpha 1 II stays true to the Alpha 1’s foundational core of high resolution and speed but is amplified with a dedicated AI processing unit and enhanced ergonomics. It is sure to be seen as Sony’s strongest and most reliable hybrid camera ever created.”

High Resolution, Speed, and AI Combination

The Alpha 1 II camera’s exceptional reliability and versatility arises not just from strength of any single feature, but from the combination of its resolution, speed, and AI capabilities coexisting to amplify one another. Here is a breakdown of each:

High Resolution: The Alpha 1 II produces high-resolution images with a wide dynamic range through the full-frame Exmor RS® stacked CMOS sensor with approximately 50.1 effective MP resolution. This resolution performance is further enhanced by the latest BIONZ XR® image processing engine. With a separate AI processing unit handling many of the subject recognition capabilities, the camera’s image processing engine now has increased bandwidth to enhance other features.

Speed: The camera offers blackout-free high-speed continuous shooting with AF/AE tracking at up to 30 fps⁶, which can track complex movements with AF/AE calculations at up to 120 times per second⁷. The camera also includes the highly requested Pre-Capture function, which allows images to be captured up to one second before the shutter button is pressed⁸. For additional high-speed performance, users can activate the Continuous Shooting Speed Boost feature that can temporarily increase frame rates in high-action moments.

AI Processing Unit: The Alpha 1 II features Sony’s acclaimed AI processing unit, enabling Real-time Recognition AF. This technology strengthens Sony’s legacy of industry-leading auto focus and allows the user to accurately track animals, birds, insects, and various vehicles. It also introduces Sony’s human pose estimation, that instantly recognizes and tracks a person’s head and torso even when they’re moving or looking away. The Alpha 1 II also brings the latest evolution to Sony’s Real-time Recognition AF, featuring a new “Auto” mode that enables automatic subject recognition without the need to select a specific subject mode⁹.

Stable Performance and Advanced Video Capabilities

A major advancement of the Alpha 1 II is the improved optical image stabilization of up to 8.5 stops in the center (compared to 5.5 stops on the original Alpha 1) and 7.0 stops in the periphery¹⁰. The high-speed anti-distortion shutter minimizes rolling shutter effect, delivering clear, undistorted images. The camera also features updated processing algorithms that reduce noise at mid-to-high ISO sensitivities without sacrificing image detail.

The Alpha 1 II maintains the same impressive video capabilities of its successor with the ability to shoot up to 8K 30p with 10bit 4:2:2 color depth, as well as high frame recording capabilities of 120p for 4K. In addition, it features a newly supported Dynamic active Mode for increased stability of video capture¹¹. The camera has a variety of features that support streamlined video creation including Breathing Compensation, Auto Framing, and import User LUTs capabilities.

Improved Ergonomics and Workflow Operability

The Alpha 1 II has been redesigned based on customer feedback including an evolved 3.2-type LCD monitor with a highly requested 4-axis multi-angle that can be freely adjusted to any angle. The Alpha 1 II’s camera body design has improved ergonomics, with many design elements borrowed from the acclaimed Alpha 9 III. Design evolutions include the grip, an enhanced quick release shutter button, and an additional “C5” custom button for added convenience. In addition, the camera is compatible with the VG-C512 vertical grip that provides additional ergonomic support and extended battery performance.

For professionals seeking real-time image transfer solutions, the Alpha 1 II supports 2.5GBASE-T via wired LAN. Images and videos can be transmitted via stable, high-speed 5G communication when the camera is paired with Sony’s PDT-FP1 portable data transmitter (sold separately). Additionally, images and videos can be automatically transferred direct to Adobe Lightroom™ or Google Drive™ through the latest version of Sony's cloud storage service, Creators' Cloud¹³.

In a world of expanding technology and increasing AI, the ability to authenticate a photograph is now more critical than ever before. Images captured with the Alpha 1 II will be compatible¹⁴ with Sony’s Camera Authenticity Solution that stores detailed camera information15 within the image files. This aids media agencies and photojournalists in their growing fight against manipulated imagery and AI-generated fakes. This solution will be available through a separate upgrade license and scheduled after December 2024¹⁶.

Additional Accessories and Plastic-Free Packaging

For additional battery support, the Alpha 1 II comes with the new BC-ZD1 Dual-Battery Charger that rapidly charges two Z batteries (model NP-FZ100) simultaneously in 155 minutes to full charge¹⁷. In addition, the Alpha 1 II includes a new deep-type padded eyepiece cup (model FDA-EP21) accessory for an alternative viewing support option. A standard eyepiece comes attached to the camera by default but can be swapped with the deep pad option based on the user’s preference.

The Alpha 1 II is the first Alpha series camera (excluding ZV series cameras) to use Sony’s Original Blend Material for eco-conscious packaging. The materials used for packaging are a unique mix of bamboo, sugarcane, and recycled paper. This makes the packaging entirely free of plastic¹⁸.

Pricing and Availability

The Alpha 1 II will be available in December 2024 for approximately $6,499.99 USD and $8,499.99 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

Notes:

¹ When using electronic shutter. Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony’s support web page for lens compatibility information.

² Maximum pre-capture time may be less in some situations. High continuous shooting speeds can cause an increase in camera temperature. Pre-capture may be limited to protect the device in high ambient temperature conditions.

³ CIPA 2024 standards. Pitch/Yaw/Roll compensation. FE 50mm F1.2 GM lens. Long exposure NR off.

⁴ Dynamic Active Mode is not available when shooting in 8K or at frame rates of 120 fps or higher.

⁵ Including a battery and standard media card.

⁶ When using electronic shutter. Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony’s support web page for lens compatibility information.

⁷ At shutter speeds of 1/125 sec. or higher. May be less depending on shooting conditions and the lens used.

⁸ Maximum pre-capture time may be less in some situations. High continuous shooting speeds can cause an increase in camera temperature. Pre-capture may be limited to protect the device in high ambient temperature conditions.

⁹ When Auto is selected the camera will normally recognize the subject type automatically, but the wrong type may be selected in some situations. In such cases manually selecting the intended subject type may solve the problem.

¹⁰ CIPA 2024 standards. Pitch/Yaw/Roll compensation. FE 50mm F1.2 GM lens. Long exposure NR off.

¹¹ Dynamic Active Mode is not available when shooting in 8K or at frame rates of 120 fps or higher.

¹² The VG-C5 vertical grip is sold separately.

¹³ Priory settings in the Creators' Cloud mobile application "Creators' App" or "Creators' Cloud Web" is necessary. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information. For regional app/service availability, click here https://creatorscloud.sony.net/catalog/en-us/servicearea.html

¹⁴ The Camera Authenticity Solution is available through a separate upgrade license, and this will be supported in a camera software update after December 2024. As of the announcement day, support for the Camera Authenticity Solution is available to select media.

¹⁵ Metadata including provenance information, authenticity of the image captured with the camera, and 3D depth information are embedded into the captured image as an in-camera digital signature.

¹⁶ The Camera Authenticity Solution is available through a separate upgrade license, and this will be supported in a camera software update after December 2024. As of the announcement day, support for the Camera Authenticity Solution is available to select media.

¹⁷ Simultaneous two-battery charging requires a USB PD (30 W min.) compatible power and cable (3 A min.) The CHARGE lamp will turn off when battery charge level exceeds 90% (operational charge). Continue charging for another 30 minutes to achieve a full charge. Actual performance varies based on settings, environmental conditions, and usage.

¹⁸ Not including materials used in coatings and adhesives.

Stop back here on Tuesday, November 19th at 9:00 EST (6:00 PST, 14:00 GMT, 23:00 JST) for the Sony Alpha 1 II reveal.

Be sure to support this site using the provided links to order the Sony Alpha 1 II at B&H.

Learn more about the Sony BC-ZD1 Dual-Battery Charger for NP-FZ100 Batteries and DC-C1 DC Coupler and preorder at B&H.

From Sony Electronics:

Sony Electronics Announces the Next-Generation ZV-E10 II and E PZ 16-50mm F3.5-5.6 OSS II Lens Kit

The Newest APS-C Camera in Sony’s ZV Series Brings Highly Requested Features and Updates to the Top-Selling Mirrorless Camera

July 10, 2024

SAN DIEGO, July 10, 2024. Sony Electronics launches the ZV-E10 II, the second generation of the top-selling mirrorless ZV-E10 cameraⁱ. The original ZV-E10 is a staple APS-C camera in Sony’s ZV content creation camera series, designed to provide an easy, compact, and versatile tool for content creators of any level. The new ZV-E10 II maintains all the features creators love about the original, such as Creative Looks, Product Showcase Setting, Background Defocus function, and the vari-angle flip screen – and builds on it to increase sophistication and ease of use.

The ZV-E10 II’s internal hardware has been improved from its predecessor with an upgraded 26-megapixel (MP) (approx. effective) Exmor R™ CMOS sensor and adoption of Sony’s latest BIONZ XR™ image processing engine. A few additional updates to this model include improved autofocus and video capturing capabilities: Cinematic Vlog Settingⁱⁱ, a new vertical format user interface (UI), an upgraded large-capacity Sony Z battery for improved stamina and improved connectivity for easy live streaming and data transfer. Staying true to the ethos of the ZV Series, this camera has been redesigned to streamline the content creation process even further, enabling creators to focus less on camera settings and more on their art and creativity. It is compact and lightweight and fits into a creator’s hand with ease, weighing in at approximately 377 gramsⁱⁱⁱ.

In addition, the E PZ 16-50mm F3.5-5.6 OSS II (SEL1650/2) is announced, a compact APS-C power zoom lens which will be available separately or as part of the ZV-E10 II’s camera kit. The upgraded kit lens is lightweight and offers improved autofocus (AF) and video performance compared to the first-generation model.

“From the beginning, the goal of the Sony ZV line was to create cameras that produced high-quality results while being extremely easy to use. Today, the ZV line continues to uphold that standard, but we’re taking it a step further,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Our aim with the advancements of the ZV-E10 II is to inspire creators to develop or recreate their own unique style through features like personalized Creative Looks and Cinematic Vlog Setting. We are continually evolving our technology to help creators of all skill levels bring their visions to life.”

Create Your Own Photo and Video Aesthetic

The ZV-E10 II features two key functions designed to produce premium-looking content straight from the camera, Creative Looks and Cinematic Vlog Setting. When shooting both stills and videos, users can instantly enhance their images by selecting any of the ten Creative Look options: Standard (ST), Portrait (PT), Neutral (NT), Vivid (VV), Vivid 2 (VV2), Film (FL), Instant (IN), Soft Highkey (SH), Black & White (BW), and Sepia (SE). Each of these looks are further customizable and can be edited through eight different parameters, allowing creators to fine-tune their content. Once customized, creators can save up to six custom styles directly in the camera for easy access and reuse.

The ZV-E10 II allows creators to produce premium, cinematic video content with a single touch using the Cinematic Vlog Setting. This feature automatically adjusts the aspect ratio, frame rate, and AF transition speed to optimal settings for cinematic video capture. Additionally, creators can enhance their footage by selecting from five “Looks”, such as S-Cinetone™ that enhances skin tones, and applying one of four “Moods”^iv, that emphasize specific colors, offering extensive options to maximize creative expression.

Key Camera Specifications

• 759-point Focal Plane Phase-detection AF^v with Real-time Eye AF for Human/Animal/Bird and Real-time Tracking
• Backside illuminated 26MP Exmor R CMOS sensor offering an ideal combination of high sensitivity and low noise with an ISO range from 100 to 32000^vi
• APS-C interchangeable lens camera compatible with over 70 Sony E-mount lenses
• High-speed readout, 5.6K oversampling compresses a vast amount of information into stunning 4K footage at up to 60p^vii
• Active Mode^viii electronic image stabilization employs a precision gyroscope and advanced algorithm to accurately measure and compensate for camera shake, providing highly effective stabilization without sacrificing mobility, even when shooting 4K
• Upgraded large-capacity Z battery (NP-FZ100), allowing continuous movie recording^ix for up to 195 minutes per charge

Additional Features to Streamline Content Creation

• New Vertical User Interface (UI) that auto rotates from horizontal to vertical orientation to streamline vertical content creation. When paired with the vari-angle LCD monitor, users can create and view their content from any angle
• With 4K 60p capture and up to 120p capture in clear XAVC-S Full HD quality, the user can record stunning motion sequences using the S&Q modex at 5x slow motion (24p playback)
• Product Showcase Setting which delivers convenient shooting of product review videos with smooth focus transitions from your face to the item being highlighted
• Background Defocus Function to adjust the depth of field and create bokeh within the background with a single touch
• Face Priority Auto-Exposure immediately detects faces and adjusts the exposure to optimize facial brightness, even while actively recording in changing lighting scenarios
• Soft Skin Effect smooths the appearance and reduces blemishes on the subject’s skin
• Stress-free connectivity with the USB 3.2 Type-C® (SuperSpeed USB 5 Gbps) port also allows high-speed wired transfer to a compatible smartphone or PC through the Creators App for easy post-production and sharing on social media^xi
• Time-lapse sequences^xii can be created in-camera and the exposure interval can be set from 1 second to 60 seconds^xiii
• Advanced, onboard 3-capsule microphone with selectable directivity (previously debuted in the ZV-E1) for capturing clear, high-quality audio. Users can select “Auto” or choose from “Front”, “Rear”, or “All Directions” for the audio directivity depending on the environment and recording scenario settings
• Supplied with the camera, is a windscreen to reduce noise when shooting in windy conditions
• Multi-interface (MI) shoe allows for simple connection to an external microphone for additional audio options, if needed
• Livestream through the support of 5 GHz^xiv Wi-Fi connectivity
• Sony’s Screen Reader function^xv, which reads menus and video playback screens aloud to assist operations, and a menu Magnify Display function are included to provide accessibility solutions
• Designed with Environmentally Friendly Principles in Mind

The ZV-E10 II camera body is made from recycled materials, including SORPLAS™ ^xvi, reducing environmental impact without sacrificing functionality. The individual packaging is made from Sony's unique recycled paper "Original Blended Material" that uses materials such as bamboo, sugar cane fiber, and recycled paper collected from the market. Over the past 11 years, Sony has replaced approximately 395 tons^xvii of virgin plastic with recycled plastic in digital cameras and digital video cameras.

Main Features of the Versatile E PZ 16-50mm F3.5-5.6 OSS II

The E PZ 16-50mm F3.5-5.6 OSS II is Sony’s 75th E-mount lens and an ideal kit lens solution for the new ZV-E10 II due to its compact size and versatile range (35 mm full-frame equivalent focal length: 24-75 mm). High-resolution performance is achieved by four aspherical elements and one ED (Extra low Dispersion) element in an effective optical design. With a minimum focusing distance of 9.8 inch (0.25 m) (wide)/ 11.8 inch (0.30 m) (tele) and maximum magnification of 0.215x, the E PZ 16-50mm F3.5-5.6 OSS II offers versatile close-up performance to capture details. It retracts to a total length of approximately 1.25 inches (31.3 mm) when camera power is turned off. Due to its diminutive size and low weight of approximately 3.8 oz. (107 grams) it is a portable lens that can support day-to-day shooting.

Smooth, useful power zoom is ideal for movie shooting, and AF is available even while zooming. Built-in optical stabilization works with in-body stabilization^xviii, including Active Mode, to minimize blur in movies. The E PZ 16-50mm F3.5-5.6 OSS II supports in-body breathing compensation^xix to minimize shifts in angle of view while focusing for smooth, stable footage.

Pricing and Availability

The ZV-E10 II will be available at the end of July 2024 for a suggested retail price of $999 USD ($1,399 CAD) for the camera body only, and $1,099 USD ($1,499 CAD) for the kit. The E PZ 16-50mm F3.5-5.6 OSS II in black will be available in August 2024 for a suggested retail price of $299 USD ($399 CAD). They will be sold directly through Sony.com and other Sony authorized dealers throughout North America.

Orders

Preorders will be accepted starting Thu, Jul 11, 2024 at 10:00am ET.

Order the Sony ZV-E10 II and Sony E PZ 16-50mm f/3.5-5.6 OSS II Lens at B&H.

Order the Sony ZV-E10 II and E PZ 16-50mm F3.5-5.6 OSS II Lens direct from Sony.

Order the Sony ZV-E10 II and Sony E PZ 16-50mm f/3.5-5.6 OSS II Lens at Wex.

Notes:

ⁱ Sony’s Alpha ZV-E10 is #1 in Mirrorless Cameras. Source: Circana, Retail Tracking Service, 12 months ending December 2023, U.S. unit sales

ⁱⁱ Available in the movie and S&Q modes. Not available for XAVC S-l 4K recording in S&Q mode.

ⁱⁱⁱ Weight included with battery and SD card.

^iv Mood is not available when the [Mono] Look is selected.

^v When shooting stills. The number of AF points depends on the shooting mode.

^vi Expandable to ISO 50 - 102400 when shooting stills. ISO range is 100 - 6400 when SteadyShot is set to Active.

^vii Recording frame rates are listed as integer values, but the actual frame rates are as follows: 24p = 23.98 fps, 30p = 29.97 fps, 60p = 59.94 fps, and 120p = 119.88 fps.

^viii Slight image crop in Active Mode. Active Mode is not available when recording at frame rates of 120 fps/100 fps or higher, including S&Q. ISO range is 100 - 6400 when SteadyShot is set to Active in movie mode.

^ix When the battery is fully charged, using the E PZ 16-50mm F3.5-5.6 OSS II and recording in XAVC S HD 60p 50M 4:2:0 8-bit. Actual performance varies based on settings, environmental conditions, storage, and usage. ? Batteries are consumable products and their capacity degrades over time as they age. Sony does not guarantee the life span of the battery.

^x Audio recording is not available in the S&Q mode.

^xi The Creators' App is required for transfer to a smartphone. Visit https://www.sony.net/cca/ for information on regional availability. The server info and stream key for the streaming service to be used must be registered before use. Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.

^xii Shooting time will vary according to conditions. Use the [Interval Timer] function to shoot time-lapse sequences at long intervals (e.g. 10 minutes or more).

^xiii Maximum shooting interval is 6 seconds when shooting 4K.

^xiv 5 GHz communication may be restricted in some countries and regions.

^xv Supported languages differ depending on the sales region.

^xvi Depending on the time of production, SORPLAS™ may not be used for some parts.

^xvii ? According to Sony. Recycled materials used for product bodies and accessories from April 2012 to March 2023.

^xviii See camera compatibility (Image stabilization with body-lens coordinated control) info at: https://www.sony.net/dics/fnc1002/

^xix Please refer to support page; https://support.d-imaging.sony.co.jp/www/cscs/function/compatibility.php?area=jp&lang=en&cs_ref=slct_lang&fnc=1001

From Sony Europe:

Reuters selects Sony cameras for its worldwide video group equipment

Reuters’s global network of on location reporters will be using the Alpha 7S III and PXW-Z280 cameras starting this year to bring world events to everyone.

Weybridge, June 12th, 2024 – Sony is delighted to announce that Reuters, one of the largest news agencies in the world, has selected Alpha and XDCAM cameras, G Master lenses and audio equipment to equip its video journalists across the world. The fleet will be using Alpha 7S III, and PXW-Z280 as their main shooting kit, paired with UWP-D wireless audio.

Since its launch, the Alpha 7S III has established itself as a go to camera for on location content creators needing a compact form factor and exceptional picture quality. In this instance, the advanced autofocus performance for hybrid use, together with its outstanding low light performance were key features in Reuters’ decision making. Sony’s E-Mount strategy will also provide journalists with the flexibility to capture images in their truest form, when perfectly paired with the vast options of Sony lenses of their choosing, including the SEL2470GM2.

The PXW-Z280 has become an industry standard, thanks to its ease of use, electronic variable ND filter and Sony’s Instant HDR workflow, eliminating the need for colour grading. Its advanced network features and multiple format support means it can easily, securely, and wirelessly fit into a cloud-based news gathering workflow.

Both cameras benefit for the connectivity features needed to easily connect to the cloud for seamless and reliable content transfer, from the capture location back to the remote broadcast unit, particularly critical for news gathering, with its emphasis on speed.

The cameras and associated equipment started shipping to 23 Reuters locations across the world from April 2024.

This investment from Reuters is a testament to the long-standing relationship between Reuters Sony, powered by Sony’s in-depth knowledge of on the terrain requirement from journalists and Reuters mission to provide timely and quality news. Sony’s Media Backbone Hive is already in use at Reuters as its main multi-platform news production system.

Gildas Pelliet, Imaging and Professional Solutions, Sony Europe, commented: “We are delighted that Reuters has chosen Sony for this key piece of their technological ecosystem. In pressured environments, nothing is more important for a news organisation than to be reliable and timely. This is where reliability, picture quality and cloud-based workflows become crucial – and those are the qualities we have brought to our cameras and workflow solutions.

From Sony:

Sony Announces Major Update to Monitor & Control App with Expanded Compatibility and Enhanced Features

SAN DIEGO, CA – May 30, 2024. Sony Electronics announces the release of Monitor & Control (M&C) app version 2.0.0, an updated offering for Creators’ Cloud for individuals, bringing a suite of powerful new features and expanded compatibility for filmmakers and content creators. This latest update underscores Sony’s commitment to delivering innovative tools that enhance the creative process.

The “Monitor & Control" mobile app for visual content creators supports a myriad of Cinema Line and Alpha cameras, and enables wireless monitoring, precise exposure adjustment, and intuitive focus control on smartphones and tablets, effectively transforming these devices into wireless monitors with professional camera controls. Key features include real-time exposure monitoring, customizable histograms and waveforms, remote control of camera settings, and advanced color settings, providing creators with a more flexible workflow without needing a separate external monitor. It also offers intuitive focus controls, enabling touch focus, autofocus sensitivity adjustments, and Real-time Tracking directly from a mobile device. The on-screen control bar provides precise manual focus adjustments, with configurable settings for focus transition speeds, limits, and magnification.

Expanded Compatibility:

The M&C v2.0.0 app now supports a wider range of camera models, including BURANO, FX6, FX3, FX30, a1, a9 III, and a7S III. This expansion ensures more creators can benefit from the advanced monitoring and control capabilities offered by M&C.

Multi-Camera Monitoring:

Exclusive to iPad OS, the Multi-Camera Monitoring feature allows setting adjustments, control and display of up to four cameras. This function supports both wired and wireless connections through Wi-Fi routers or hotspots, providing flexibility for various shooting environments.

Key Improvements for BURANO and FX6:

• Monitoring Resolution: Enhanced support for FX6, bringing it on par with other high-end models.
• Exposure Monitoring: New support for BURANO and FX6, enabling precise exposure adjustments with tools like waveform, false color, histogram and zebra.
• LUT Import: FX6 now supports Look-Up Table (LUT) import directly from mobile devices, allowing real-time application to live view.

Enhanced Monitoring Features:

• Full Screen Monitoring: Provides an unobstructed view of live images across all supported models.
• Focus Map: Available for FX6, this feature offers intuitive focus control by visualizing depth settings.

User Interface Improvements:

• Simple UI: The updated interface matches the camera body design of CineAlta cameras, ensuring an intuitive user experience.
• Intuitive Controls: Frequently used settings can easily be controlled from a smartphone or tablet including; frame rate, sensitivity, shutter speed, ND filter2, look, and white balance.
• Focus Modes Integration: Seamlessly control focus while monitoring.
• Improved White Balance Settings UI: Allows for more accurate adjustments of Kelvin scale.
• Anamorphic De-Squeeze Display: Correctly displays images shot with anamorphic lenses.
• Grid Line: Assists in composing shots with a thirds grid overlay.

Tool Menu Enhancements:

Users can select and customize up to three tools for their screen, including advanced adjustments for options like waveform, histogram, false color, zebra, de-squeeze, grid lines, and rotation.

The “Monitor & Control" mobile app is available for iOS and Android devices.¹

Notes:

¹ Some cameras will require latest firmware update. Please check the website for compatible camera software versions.

² FX6 and BURANO

From Sony Electronics:

Sony Electronics Announces a Compact Wide-Angle FE 16-25mm F2.8 G Zoom Lens

A constant F2.8 full-frame E-mount lens that offers high-resolution image quality, a wide-angle zoom range and excellent portability

SAN DIEGO. April 16, 2024 – Sony Electronics is pleased to announce the FE 16-25mm F2.8 G (SEL1625G), a large-aperture wide-angle zoom lens compatible with Sony’s a™ (Alpha™) E-mount cameras. This latest addition delivers sharp imagery from 16 mm through 25 mm while maintaining a maximum aperture of F2.8 over the entire zoom range. The FE 16-25mm F2.8 G is the smallest and lightest constant F2.8 zoom lens that Sony has produced to date. The compact design is a signature feature of Sony’s G lens series and makes it a highly portable lens option.

The FE 16-25mm F2.8 G’s wide-angle lens offers photographers and videographers an expanded range of creative expression, allowing them to capture a variety of subjects including landscapes, architecture, portraits, and selfie-shooting. This new addition follows the FE 24-50mm F2.8 G standard zoom lens announced February 2024, both offering many of the same characteristics including filter diameter, aperture, and compact size and weight.

“The FE 16-25mm F2.8 G was designed to offer creators a wide-angle lens option that perfectly balances large-aperture, compact form factor, and high-image quality. This is the 73rd addition to our E-mount lens line-up, and just another step in our commitment to providing photographers and videographers with the perfect lens solutions for their specific needs,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “The FE 16-25mm F2.8 G is a fantastic lens with high-resolution performance, beautiful bokeh, and high precision autofocus. It is a perfect companion to the Alpha 7C R and Alpha 7C II compact full-frame camera bodies, and together they offer an unbeatable lightweight set-up.”

Key Features of FE 16-25mm F2.8 G

The FE 16-25mm F2.8 G features an impressively compact and lightweight design with a width of 74.8mm (about 2.94 in), length of 91.4mm (about 3.58 in), filter diameter of f67 mm, and weight of approximately 409g.

This lens incorporates advanced optical technology to deliver exceptional image quality across the entire frame. By incorporating three Extra-Low Dispersion (ED) elements and four aspherical lenses (including one ED aspherical lens), the lens design effectively minimizes various optical aberrations, including chromatic aberration.

The FE 16-25mm F2.8 G combines an 11-blade circular aperture and the optimization of spherical aberration to produce the signature smooth bokeh known to the G lens series. Moreover, it offers functional close-up shooting capabilities with a minimum shooting distance of 0.18m and a maximum magnification of 0.20x when using autofocus (AF)ⁱ.

The lens is equipped with two linear motors that enable exceptional autofocus performance, delivering high-speed, high-precision, and quiet focusing capabilities, even when capturing fast-moving subjects. These linear motors ensure swift and accurate focusing, allowing photographers and videographers to maintain sharpness and clarity in their images and videos, even in challenging shooting situations. Furthermore, it supports high-speed continuous shooting with AF/AE tracking of up to 120 frames per second, a feature capable of being used when paired with the Alpha 9 III full-frame mirrorless cameraⁱⁱ.

The FE 16-25mm F2.8 G excels in video performance, ensuring smooth and precise focusing even when shooting high-frame-rate videos such as 4K120p or FHD240pⁱⁱⁱ. The lens is equipped with linear response manual focus (MF), allowing videographers to make precise focus adjustments with ease. Additionally, it supports in-body Active Mode Image Stabilization^iv and Focus Breathing to optimize video capture.

The lens is equipped with practical and user-friendly functionality including a customizable focus hold button, aperture ring, aperture click ON/OFF switch, and a focus mode switch. The FE 16-25mm F2.8 G’s design is dust and moisture resistant^v, and includes a fluorine coating to further prevent dirt from sticking to the front surface of the lens.

Pricing and Availability

The FE 16-25mm F2.8 G will be available for pre-sale April 17, 2024, and purchase May 10, 2024. It will retail for approximately $1,199.99 USD and $1,599.99 CAN, at a variety of Sony's authorized dealers throughout North America.

Orders

Sony FE 16-25mm F2.8 G Lens at B&H | Sony | Adorama | WEX

Introduction video:

Notes:

ⁱ Maximum magnification is 0.2x (AF)/0.23x (MF) with a minimum focus distance of 0.18 m (0.59ft) (AF) / 0.17 m (0.56ft) (MF) at the 16 mm end of the range and 0.24 m (AF) (0.79ft) / 0.22 m (0.73ft) (MF) at the 25 mm end of the range for superb wide-angle close-up performance.

ⁱⁱ Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony’s support web page for lens compatibility information.

ⁱⁱⁱ Depends on the camera used.

^iv Compatible models only.

^v Not guaranteed to be 100% dust and moisture proof.

From Sony Electronics:

Sony Electronics’ Launches Camera Remote SDK Firmware Updates

Version 1.12 Provides Remotely Managed Menu Settings and Camera Control Through Wi-Fi Enabling Remote Control of a Wide Range of Digital Cameras through ISO- Standard PTP Protocol

SAN DIEGO. April 12, 2024 – Today, Sony Electronics launched a new version (Version 1.12) of the previously released Camera Remote SDK (Software Development Kit), bringing more features and Wi-Fi connection amongst other improvements. Additionally, new Camera Remote Command capabilities enable remote control of a wide range of 29 digital camerasi. Through this new specification document, Sony removes restrictions to third-party software development and supports the creation of software that remotely controls Sony’s digital cameras, including shooting, monitoring, and file transfer. These updates are available at no cost through the link here: https://support.d-imaging.sony.co.jp/app/sdk/en/index.html

Camera Remote SDK is a high-level command system designed for development efficiency that enables operation and control of Sony digital cameras using dedicated API provided by Sony. This is ideal for use with high-level APIs to efficiently develop programs. This package includes software modules, API references, and sample code.

Version 1.12 expands the capabilities of compatible models (Alpha 1, Alpha 7S III and Alpha7 IV) and now also supports the a9 III, a full-frame interchangeable lens camera with Global Shutter technology. It provides a more efficient workflow when using Sony digital cameras to take remote photographs in the B2B market, like inspections and surveys and e-commerce.

Version 1.12 and later supports the following features:

1. In addition to USB and Ethernet connections, it also supports Wi-Fi, making it possible to use it even in environments where wired connections are difficult, expanding the range of use.

2. Approximately 100 types of functionsii will be expanded for automation will be added such as: remote key operations, newly added Fn Menu operation and Custom key, etc.

In addition, it supports switching the memory card slot for recording still images and videos according to the shooting situation and switching the ISO AUTO upper/lower limit according to the shooting environment.

Camera Remote Command

Camera Remote Command enables remote control of cameras using a communication protocol that is Sony's proprietary extension of the ISO standard PTP (Picture Transfer Protocol). This increases convenience when operating camera products from different brands with a single software, or when applying existing software to Sony’s digital cameras. This package includes command references and sample code for developers. Some of the users could be healthcare system development integrators, ITS integrators or photobooth photography system developers, and more.

Both "Camera Remote Command" and "Camera Remote SDK" will be collectively called "Camera Remote Toolkit." Developers can choose the most suitable method according to their development purpose and application.

For more information and to download Camera Remote Toolkit, please visit the URL below.

https://support.d-imaging.sony.co.jp/app/sdk/en/index.html Notes:

i For the full list of compatible cameras, please see: https://support.d-imaging.sony.co.jp/app/sdk/en/index.html

ii Currently, the models that support this function are the A1, A7S III and A7 IV. For details on the functions, please check the specifications included with the SDK. Future supported models will be announced in upcoming updates to the API reference.

From Sony Japan (translated):

Information on digital single-lens camera a9 III paid customization service

Thank you for using Sony products.

We will begin offering a paid customization service to adjust the release stroke for the digital single-lens camera a9 III and a9 III compatible vertical grip VG-C5.

[Target product model name]

Digital single-lens camera a9 III “ILCE-9M3”
Vertical grip “VG-C5”

[Service start date]

Applications will start from Monday, April 15, 2024.

[Customization content]

Digital single-lens camera a9 III "ILCE-9M3"

Only full press (release) can be selected from 2 levels (default state, shallow).

Vertical position grip "VG-C5"

Only full press (release) can be selected from 2 levels (default state, shallow).

*For details on customization services, please refer to the support page.

[Customization fee]

Digital single-lens camera a9 III “ILCE-9M3”
14,000 yen (tax included)

Vertical grip “VG-C5”
14,000 yen (tax included)

Faster, yet affordable, cards from Sony Electronics:

Sony Electronics Releases the 240GB and 480GB CFexpress Type B TOUGH Memory Cards Offering Large Capacity and High Speed

The newest addition to G Series CFexpress Type B Memory Cards Offer Stable and Reliable Operation for Extended Shooting Sessions

SAN DIEGO, March 20, 2024 – Sony Electronics announces the new 480GB CFexpress Type B TOUGH Memory Card (CEB-G480T) and 240GB CFexpress Type B TOUGH Memory Card (CEB-G240T), the newest addition to G Series CFexpress Type B Memory Card. Creators now have more reliable and stable operation options with the newest large capacity, high speed cards.

Fast and Reliable

The 480GB CFexpress Type B TOUGH Memory Card (480 GB) with max. read speed of 1850 MB/s and max. write speed of 1750 MB/sⁱ. The 240GB CFexpress Type B TOUGH Memory Card (240 GB) with max. read speed of 1850 MB/s and max. write speed of 1600 MB/sⁱ. The CEB-G series with TOUGH specifications offers great shooting experience. Thanks to its fast write speed, it goes great with high-resolution cameras. The CEB-G series is designed for professional photographers, videographers and enthusiasts looking to boost workflows with its fast speed and exceptional reliability.

Accelerate any workflow as both cards offer fast data transfer to a PC with CFexpress Type B card reader MRW-G1 (sold separately). Work seamlessly while handling large high-resolution photos and high-bitrate video, to turn projects around quickly.

Both cards include scan and rescue software applications capability that provide true peace of mind. When used with the MRW-G1 card reader (sold separately), Sony’s Media Scan Utility automatically scans the CFexpress Type B memory card, keeping the user informed of its condition and storage limit. Never lose a moment with the downloadable Memory Card File Rescue for Sony memory card customers that recovers accidentally deleted files in today’s most common formats. Media Scan Utility and Memory Card File Rescue are available for downloadⁱⁱ.

TOUGH and Durable

These series cards are even more resilient as they offer the same outstanding toughness with its 5x greater drop strengthⁱⁱⁱ and 3x greater bendabilityⁱⁱⁱ while also being able to flawlessly work in extreme temperatures, X-rays, electrostatic and intensive UV sunlight^iv.

The VX9562 and VX9563 are 29.6 mm x 38.5 mm x 3.8 mm (1 3/16 inches x 1 9/16 inches x 5/32 inches) and weights approximately 10 g (0.4 oz.).

Price and Availability

The 480GB CFexpress Type B TOUGH Memory Card and 240GB CFexpress Type B TOUGH Memory Card will be available in May of 2024 at a variety of Sony's authorized dealers, for an estimated retail price of $319.99 USD and $439.99 CAN, and $199.99 USD and $274.99 CAN respectively.

Orders

For detailed product information, please visit:

Sony 480GB CFexpress Type B TOUGH Memory Card: https://electronics.sony.com/imaging/imaging-accessories/media/p/cebg480t

Sony 240GB CFexpress Type B TOUGH Memory Card: https://electronics.sony.com/imaging/imaging-accessories/media/p/cebg240t

Also order Sony CFexpress Type B Tough Memory Cards at B&H.

Notes:

ⁱ Actual performance may vary and is dependent on environment and usage.

ⁱⁱ Available at www.sony.net/memorycard. Data recovery for Copy Protected and Game Data files not supported. Not all data may be recoverable.

ⁱⁱⁱ Compared with the CFexpress Type B standard under Sony test conditions. This does not guarantee the CFexpress Type B memory card will be damage-free or that data will remain intact under all conditions. ?

^iv This does not guarantee the CFexpress Type B memory card will be damage-free or that data will remain intact under all conditions.

From Sony Electronics:

Sony Electronics Launches a High-Speed 5G Portable Data Transmitter for Still Image and Video Transmission On-Location Shoots

The PDT-FP1 utilizes the power of 5G to enhance professional workflow at live events

SAN DIEGO, Feb. 22, 2024 – Sony Electronics is launching a portable data transmitter, the PDT-FP1, with a unique antenna structure that allows high-speed still image and video data transport over 5G networksⁱ. With the PDT-FP1, Sony is leveraging 5G mobile technology to enhance professional workflow for broadcasting and news coverage. This wireless communication device allows for real-time transfer of photos and videos and seamless livestreaming via 5G, representing a significant boost in process efficiency for news agencies, photojournalists, corporate or event photographers, broadcast video production and more.

“The PDT-FP1 is a beneficial solution for many uses including live events and productions, newsgathering, sports, faith, weddings, and more. With the PDT-FP1, photographers and videographers can increase their efficiency and productivity on-the-go, without worrying about battery life or demanding environmental conditions,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “In an industry where speed and timeliness are critical, this device is a game changer to allow for an easier and quicker upload and transfer from the field or frontlines to an editor.”

Benefits of the PDT-FP1 include:

Capture and transmit from virtually anywhere: View and upload media directly from compatible Sony camerasⁱⁱ using the PDT-FP1 as a 5G modem to transfer still and video media and deliver it to any file transfer protocol (FTP) destination. Additionally, using Sony Creators’ Cloud for enterprise appⁱⁱⁱ brings secure and reliable media transfer through the PDT-FP1 to Sony Cloud services^iv such as Ci Media Cloud and C3 Portal’s cloud gateway. This allows for ease of use for any photographer/videographer – no longer is there a need to be bound by wired networks or required to pass physical memory cards. Use in challenging environments: With optimized battery efficiency and a high threshold for temperatures^v, the PDT-FP1 can be used, at length, in some of the most demanding conditions. Livestream wirelessly: Using 5G, wirelessly livestream video from a wide range of compatible cameras^vi, when paired via HDMI or through Sony still and video cameras when using USB. Real-time messaging protocol (RTMP) streams can be broadcast to social media platforms, freeing operators of traditional constraints when in the field. Additionally, the External Monitor App^vii can be used as an external monitor while streaming with many pro features. Broadcast high-quality, low-latency video: The PDT-FP1’s 5G transmission can be used with Sony’s CBK-RPU7 new remote production unit, to transmit high-quality, low-latency (4k 60p/50p) HEVC video in Sports, Cinematic, Virtual Production, and News environments. Monitor on-the-go: Visually monitor the network and communication conditions while shooting, using the dedicated Network Visualizer app. This ensures that the content is being delivered to those who need to see it.

Main Features

1. High-speed, low-latency communication, even overseas^viii

With an optimized antenna structure, the PDT-FP1 supports a wide range of bandsvi such as domestic and international 5G sub6/mmWave^ix, 5G standalone networks, and local 5G networks, realizing high-speed, low-latency communicationⁱ. In addition to the plug-in nano SIM card, the PDT-FP1 supports dual SIM with an eSIM that does not need to be inserted or removed. It is also possible to automatically select^x and prioritize a line^xi depending on the network conditions, and switch SIMs to transfer data.

2. Cooling fan and duct structure for stable continuous communication

A newly developed cooling fan reduces heat buildup even in environments of up to 104 degrees F^xii. Despite its slim body design, the PDT-FP1 has a duct-based structure that efficiently dissipates internal heat, further backing stable and continuous communication. Different operational modes – auto, cooling priority, and silent priority – can be selected to accommodate as best to each location environment.

3. A simple data transfer workflow by linking with select Sony camerasⁱⁱ

The PDT-FP1's “Camera wired connection” setting feature simplifies and shortens setup time. The 6.1-inch OLED display can simultaneously display communication quality and file transmission status^xiii. The transfer status can be monitored during shooting, so the user does not miss a decisive shooting opportunity. The PDT-FP1 provides operational flexibility. A LAN port connects to a Sony camera to transfer data. A USB Type-C terminal further supports enhanced Sony camera compatibility, enabling a seamless transfer and tagging workflow. Additionally, the PDT-FP1 has the potential to support HDMI-enabled cameras. In addition, by using the USB Type-C charging terminal and an external power source, the PDT-FP1 can be used to stream and transfer data simultaneously without worrying about battery drain. The device is designed as a camera companion, featuring a screw hole for securing the camera and tripod and a strap hole for attaching cable fixing accessories. Built-in memory of 8GB (RAM)/256GB (ROM) and microSDXC support of up to 1TB enables high-speed processing and storage of large amounts of data^xiv.

Pricing and Availability

PDT-FP1 is expected to be available in the United States in early-Summer of 2024 for approximately $1099.99 USD.

Orders

The Sony PDT-FP1 will be available at B&H.

Notes

ⁱ 5G network and availability may vary depending on country, carrier and user environment.

ⁱⁱ A list of compatible cameras will be released in due course. Please see the product page for details. https://pro.sony/ue_US/products/wireless-tx-rx-accessories/pdt-fp1

ⁱⁱⁱ For regional app/service availability, check here.

^iv Compatible services will be announced sequentially. Please see the product page for details. https://pro.sony/ue_US/products/wireless-tx-rx-accessories/pdt-fp1

^v According to Sony measurement.

^vi UDSB with compatible cameras that have UVC/UAC capabilities

^vii For more information about the capabilities of External Monitor app, please see the product page for details. Xperia 1 V XQ-DQ54/XQ-DQ62/XQ-DQ72 | Help Guide | Using the External monitor app (sony.net)

^viii Please check the product page for compatible bands. https://pro.sony/products/wireless-tx-rx-accessories/

^ix The PDT-FP1 supports n257, and the mmWave band support in Japan and the United States (also planned for Europe).

^x As for Auto data SIM switching, settings are required.

^xi Requires a contract with a different carrier. Additionally, Sony does not guarantee connection or communication speed in all environments.

^xii According to Sony research.

^xiii In addition to Transfer & Tagging, the target applications include Creators' Cloud's mobile application Creators' App and cloud video production solution Creators' App for Enterprise.

^xiv 1 GB = one billion bytes. Actual formatted capacity will be less.

From Sony Electronics:

Sony Electronics Announces a New Compact FE 24-50mm F2.8 G Standard Zoom Lens Designed for High Performance and Portability

A large-aperture, constant F2.8 standard zoom full-frame E-mount lens that delivers outstanding end-to-end image quality in a compact and lightweight form facto

SAN DIEGO, Feb. 21, 2024 – Sony Electronics is pleased to announce the release of the FE 24-50mm F2.8 G standard zoom lens (SEL2450G), which is compatible with Sony’s a™ (Alpha™) cameras. The 72nd addition to the full-frame E-mount lens lineup is extremely compact and lightweight yet maintains high-resolution performance synonymous with Sony’s G lens series. With a constant F2.8 maximum aperture, it produces stunning bokeh and enables creative flexibility across the entire zoom range. The versatile 24mm to 50mm focal range, coupled with its compact form, enables users to capture a myriad of scenes including portraits, everyday snapshots, landscapes, and video.

“The demand for light and compact standard zoom lenses is increasing, and our new FE 24-50mm F2.8 G lens offers a F2.8 standard zoom option for creators seeking portability, without a sacrifice. It is a lens option ready to go anywhere,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “The FE 24-50mm F2.8 G is our first-ever full-frame F2.8 standard zoom lens in the G series lens lineup. Bringing the ever-popular F2.8 aperture from our G Master series into the G series is yet another example of our dedication to building lens options for every level of creator.”

Outstanding Optical Performance in a Compact Form Factor

The FE 24-50mm F2.8 G's design is compact with a filter diameter of 67 mm, maximum diameter of 74.8 mm (about 2.94 in), length of 92.3 mm (about 3.63 in), and weight of approximately 440 g (about 15.52 oz). Despite its compact size, the lens maintains exceptional image quality throughout all focal lengths. This is made possible by the incorporation of four aspherical lenses and two elements of Extra Low Dispersion (ED) glass. These advanced elements effectively minimize chromatic aberrations, resulting in high-resolution performance that remains consistent from the center to the corners of the frame.

The FE 24-50mm F2.8 G's 11-blade circular aperture and well-controlled spherical aberration creates the beautiful, smooth bokeh known to the G lens series. Painstaking optical optimization has achieved impressive close-up performance at all focal lengths. It has a minimum shooting distance of 0.19 m (AF) at the wide end, and a maximum magnification of 0.30 x (AF) for detailed shooting.

Fast and Precise Autofocus Capabilities for Both Stills and Video

The FE 24-50mm F2.8 G is equipped with two linear motors to achieve extremely fast, precise, and quiet focusing with AF (autofocus). It also supports high-speed continuous shooting with AF/AE tracking of up to 120 frames per second, a feature offered on Sony’s newest full-frame mirrorless camera, the Alpha 9 IIIⁱ.

The FE 24-50mm F2.8 G's AF capabilities make it advantageous for video production, especially when shooting in high frame rates like 4K 120p or FHD 240p movie recordingⁱⁱ. It supports in-camera Active Mode Image Stabilizationⁱⁱⁱ for fast paced shooting and is compatible with the Focus Breathing Compensation feature native to select Sony Alpha cameras^iv. In addition, the Linear Response MF offers intuitive and precise manual focus adjustments, a feature beneficial for filmmaking^iv.

Enhanced Controllability and Reliability

The FE 24-50mm F2.8 G is equipped with intuitive controls designed to offer ultimate operability. These features include a customizable focus hold button, aperture ring, aperture click ON/OFF switch, and focus mode switch.

Additionally, the lens' front element is fluorine coated, which effectively repels and effortlessly eliminates fingerprints, dust, water, oil, and other contaminants. This dust and moisture resistant design makes it a reliable option for any environment.

Pricing and Availability

The new FE 24-50mm F2.8 G will be available in May 2024 for approximately $1,099.99 USD and $1,499.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Orders

Support this site by ordering the Sony FE 24-50mm F2.8 G Lens (or anything else) from B&H | Adorama | Amazon (all available countries) | WEX

Notes:

ⁱ Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony’s support web page for lens compatibility information.

ⁱⁱ Depending on camera used.

ⁱⁱⁱ Compatible models only.

^iv See camera compatibility info at: https://www.sony.net/dics/breathing/ Angle of view and image quality may change slightly when this function is [ON]. Effective compensation may not be achieved in all situations.

^v Not guaranteed to be 100% dust and moisture proof.

From Sony Electronics:

Sony Electronics Announces Custom Gridline License Available for Alpha Camera Bodies

Various camera bodies starting with the Alpha 7 IV, etc.

SAN DIEGO – Nov. 28, 2023. Today, Sony Electronics announces a new custom gridline license planned for the Alpha 7 IVⁱ in March 2024 onward, and more camera bodiesⁱⁱ in the future.

The new license offers the ability to import up to 4 customized original gridlines. The gridlines can be displayed on EVF (electronic viewfinder) and LCD (Monitor on the rear of the camera) when shooting which makes for easier, more consistent images. For example, staff at schools, photo studios, theme parks, cruise ships, malls, etc. will now have the ability to update their cameras with ease and utilize this tool for quick and precise, more professional shots. Imported customized gridlines are replaceable and color gridlines are available. Once gridlines are registered, it can be displayed with HDMI output as well. After shooting, users can check the images with the grid lines overlayed on EVF and LCD.

“The ability to import customized gridlines into a mirrorless camera is an essential feature for all of our photographers to capture images consistently,” says Frank Lombardo, National Photography Manager for Inter-State Studio and Publishing. “These simple gridlines keep head sizes the same for all our products and improve our production time. They also allow us to know where the edge of print will be during capture.”

“With a focus to improve both the consistency and quality of school photography, this advancement is a great foundation to a platform geared for volume photographers across the globe. Sony’s commitment to continually innovate along with their unparalleled support aligns perfectly with Strawbridge Studio’s, Inc. mission to provide the best picture day experience for schools across the country,” says Nic Davidson, Director of Photography of Strawbridge Studios, Inc.

"Sony’s commitment and support for this industry is unprecedented, from their support in student photography across the US to their training of future photographers and videographers and now, developing a camera system that will radically change the volume photography space for years to come," says David Crandall, the Executive Director of School Photographers of America (SPOA).

“Now anyone can make a pattern, import it, then change and improve it to their liking. The possibilities are endless - simply rotate the four favorite patterns you need for the job at hand. Sony gives us real practical solutions, allowing the School, Sports and Volume Photography industry to produce better, more accurate compositions. The ability to import any four graphics, then scroll between them makes our jobs easier and results better than ever before,” says John Rak, member of the School Photographers Association of California (SPAC).

Not only can this be utilized as gridlines, they can also be used as partially filled transparency masks. In addition to school and sports photography, Sony has positioned this to be used for businesses such as cruise lines, theme parks, nature photography, ID photography, dentistry, and CG photography. Sony hopes that this custom gridline feature will help improve the creativity and work efficiency of photographers in a variety of industries.

The license will be available at a suggested retail price of $149 USD through the Upgrade and License Management Suite at https://ulms.sony.net as of Spring 2024.

Notes:

ⁱ A license must be downloaded from Sony’s camera upgrade website: pro.sony/ue_US/digital-imaging/custom-gridline and installed in the camera.

ⁱⁱ Future compatible models will be announced through the web site below: https://pro.sony/en_ME/digital-imaging/

From Sony Electronics:

Sony Electronics and The Associated Press Complete Testing of Advanced In-Camera Authenticity Technology to Address Growing Concerns Around Fake Imagery

New In-Camera Signature Solution Attaches Digital Certificate to Photos at the Point of Capture to Certify Legitimacy

SAN DIEGO – Nov. 21, 2023 – Today, Sony Electronics announces the completion of a second round of testing for Sony’s in-camera authenticity technology with Associated Press. This in-camera digital signature allows for the creation of a birth certificate for images, validating the origin of the content.

Sony’s authenticity technology provides a machine-based digital signature, removing the opportunity for undetected manipulation at the start. The digital signature is made inside the camera at the moment of capture in the hardware chipset. This security feature is aimed at professionals wanting to safeguard the authenticity of their content and provides an extra layer of security to aid news agencies in their fight against falsified imagery.

“While the rapid evolution of generative AI (Artificial Intelligence) brings new possibilities for creative expression, it has also led to growing concern about the impact of altered or manipulated imagery in journalism,” says Neal Manowitz, President and COO of Sony Electronics. “The dissemination of false information and images has real world social impact that brings harm not only to our photojournalist and news agency partners, but to society as a whole. We care deeply about this challenge and are committed to using our resources to help solve it. Through Sony’s work on the steering committee for C2PA (Coalition for Content Provenance and Authenticity), we have helped set the current industry standard for the tracking of editing and manipulation of imagery. Additionally, our in-camera authenticity technology has shown valuable results, and we will continue to push its development towards a wider release.”

“Fake and manipulated images are a major concern for news organizations. Not only do they contribute to mis- and disinformation but ultimately, they erode the public’s trust in factual, accurate imagery,” said David Ake, AP Director of Photography. “We are proud to be working alongside Sony Electronics to create an authentication solution that can help combat this problem.”

Sony and AP’s most recent field test was completed during October of 2023. In this month-long test, both capture authentication and workflow process were evaluated. To accomplish this, Sony partnered with Camera Bits – the company behind the industry standard workflow tool, Photo Mechanic. Alongside Sony and AP, Camera Bits created technology in Photo Mechanic that preserves the camera’s digital signature all the way through the metadata editing process.

“We appreciate the significant challenge that manipulated imagery poses for our partners, and we are highly motivated to play a role in helping solve it,” says Dennis Walker, President and Founder of Camera Bits. “Photo Mechanic has been used by the photojournalism industry for 25 years and continues to evolve as the industry introduces new technology. We are committed to ensuring Photo Mechanic remains a trusted and authentic workflow solution.”

Sony’s new in-camera signature and C2PA authentication is planned for release in a firmware update in the newly announced Alpha 9 III, Alpha 1, and Alpha 7S III in the Spring of 2024 i.

Sony Electronics just raised the bar:

Sony Electronics Releases the Alpha 9 III; the World's First Full-Frame Camera with a Global Shutter Systemⁱ

The next-generation Alpha 9 III captures all decisive moments with up to 120 frames per second high-speed shooting, distortion-free and blackout-free images, and flash sync at all shooting speeds

SAN DIEGO- Nov. 7, 2023 – Sony Electronics today introduced the Alpha 9 III camera equipped with the world's firstⁱ full-frame global shutter image sensor.

The newly developed global shutter image sensor exposes and reads all pixels simultaneously, unlike a rolling shutter sensor that records images sequentially from the top row of pixels to the bottom. The impressive global shutter full-frame image sensor enables the camera to shoot at burst speeds up to 120 frames per second with no rolling shutter distortion or camera blackout. This innovative sensor is combined with Sony’s most advanced AF (autofocus) system to date - boasting AI autofocus with up to 120 times AF/AE focus calculations per second. With the added ability to sync flash at all shooting speeds, the Alpha 9 III opens up a new world of possibilities for professional photographers to capture every decisive moment.

"The Alpha 9 III full-frame camera is a landmark achievement for the industry,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics. "Designed with the needs and demands of professional photographers in mind, every single update to this camera – from the sensor to even the size to the button layouts and menu functions – has been made to address specific input and feedback from our community. We have listened and are thrilled to bring the new capabilities of the Alpha 9 III to market---capabilities which allow photographers to capture things they’ve never been able to capture before." Cheng continued, "For professionals everywhere, they can achieve even more dynamic expressions when the Alpha 9 III is combined with our rich lineup of lenses, in particular with the new 300mm F2.8 G Master OSS – the world’s lightestii large-aperture telephoto lens."

Features of the Alpha 9 III Full-Frame Camera

A New Dimension of Still Image Performance Created by the World's Firstⁱ Global Shutter Image Sensor

The Alpha 9 III is equipped with the newly developed, world's firstⁱ global shutter full frame stacked CMOS image sensor with approximately 24.6 effective megapixelsⁱⁱⁱ and built-in memory. Combined with the latest image processing engine BIONZ XR®, the Alpha 9 III achieves blackout-free Continuous Shooting Speed with AF/AE trackingiv of up to approximately 120 fps^iv. The Alpha 9 III is supplied with high-density focal plane phase detection AF. A designated AI processing unit uses Real-time Recognition AF to recognize a wide variety of subjects with high precision. By combining high-speed performance of up to 120 fps with highly accurate subject recognition performance, it is possible to easily photograph scenes and moments that cannot be seen with the naked eye^iv. The AI processing unit in the Alpha 9 III supports movies as well as still photography with accurate subject form and movement recognition. The Real-time Recognition AF and Real-time Tracking provide a significant improvement in human eye recognition performance, allowing the camera to automatically recognize, track, and focus on the eyes of a specified subject^v. The Alpha 9 III is equipped with 8.0 stops^vi of optical 5-axis in-body image stabilization, allowing for high-quality image rendering.

Shutter speed is freed from the limitations of conventional mechanical shutter image sensors and achieves a maximum shutter speed of 1/80,000 second (1/16,000 second during continuous shooting)^vii, making it possible to capture at high speed without any distortion. When a compatible Sony flash^viii is attached, such as the HVL-F60RM2 and HVL-F46RM (sold separately), it is possible to synchronize the flash and take pictures at all shutter speeds up to 1/80,000 second^vii. Previously, if the user released the shutter at a speed faster than the flash's synchronization speed, the amount of light would drop sharply, but with the full-speed flash synchronization function, it’s now possible to photograph scenes that could not be easily captured with conventional technology. Also, when shooting stills or movies under LED lighting, the Hi Frequency Flicker function can significantly reduce high-frequency flicker problems by allowing the shutter speed to be finely adjusted to match the flicker frequency while viewing the monitor.

The Alpha 9 III features selectable release lag modes which allows the user to prioritize release lag or viewfinder/monitor display^ix. The newly developed Pre-Capture function allows the camera to continuously record up to one second before the shutter is released, making it easy to capture moments that would otherwise be missed. When selected, the Continuous Shooting Speed Boost^x function allows for the user to change to a faster, preset speed set by the user at any time during shooting, and enhanced burst stamina ensures that important moments are reliably captured due to a large buffer memory and increased overall system speed allow up to approximately 390 Fine JPEG images^xi to be captured in one continuous 30 fps^xii burst.

Customizable focus areas have been expanded to include from XS to XL in addition to the previous S, M, and L sizes. The Preset Focus/Zoom function allows preset focus and zoom settings to be memorized in the camera for quick recall when needed^xiii. In addition to the existing custom white balance frame size, the user can now select other sizes as needed which allows for fine white balance adjustment after an image has been composed. The Alpha 9 III has upgraded features such as the latest AF algorithms to achieve high AF precision down to light levels as low as EV-5 in AF-S mode (ISO 100 equivalent, F2.0 lens), AF tracking for continuous shooting at F22^xiv and a composite RAW shooting function that gives the ability to combine multiple consecutive images into a high-quality composite.

Advanced Video Performance Without Distortion

The global shutter image sensor provides distortion-free image expression for videos as well as still images. For example, the user can shoot images of nearby scenery from a fast-moving vehicle such as a car or fast-moving subjects with ease. This camera is the first in the Alpha™ series to be able to record 4K 120p high-frame-rate video without cropping, allowing the user to shoot at the angle of view intended. It is also possible to shoot high-resolution 4K 60p videos with 6K oversampling.

The Alpha 9 III has S-Cinetone™, a unique Sony feature which can create a cinematic look straight out of the camera without post-processing. S-Cinetone was created through the development of the VENICE high-end cinema camera and makes human skin tones and subjects stand out beautifully, creating natural highlights. The Alpha 9 III has the latest video performance including rich gradation performance and S-Log3, and when in Log shooting mode, it can reflect and display the user's favorite imported LUT (lookup table). The Alpha 9 III is compatible with the mobile app "Monitor & Control" for video creators.

Operability and Reliability for Professionals

Sony has listened to the voices of professional photographers and created operability and reliability that supports professional users. The shape of the grip is improved and ergonomically designed so that it can be easily held in the palm of the hand to avoid straining the user even when wearing a telephoto lens or using it for long periods of time.

The VG-C5 vertical grip (sold separately), provides the same operability and versatility as when shooting horizontally; the user can comfortably support long shooting sessions. The grip and shutter button area share the same design as the main body, allowing image capture without feeling uncomfortable, with the same operability as the camera. The Alpha 9 III is equipped with a 4-axis multi-angle LCD monitor that can be operated by touch, allowing for intuitive operation using the latest touch menu. The electronic viewfinder uses a 9.44 million-dot Quad XGA OLED and achieves high visibility with the same brightness as the Alpha 7R V and a magnification of approximately 0.90x. Also, a custom button is placed on the front of the camera, and the continuous shooting speed can be changed by operating the custom button assigned with Continuous Shooting Speed Boost with the finger holding the grip, allowing for highly immediate operations. It supports professional photographers when shooting in all environments.

High-Speed Workflow and Scalability to Support Immediate Delivery

New features for the Alpha 9 III include a playback image filter that allows the user to efficiently select a large number of images using high-speed continuous shooting, and a function menu that can be used even during image playback, strongly supporting professional workflows from shooting to delivery.

The "Playback Function Menu" can be assigned in advance, so the user can perform protection, smartphone transfer, File transfer protocol, etc. during image playback. The user can select images narrowed down with a playback filter and play them from the function menu, allowing for quick delivery of specific images. The camera has a dedicated microphone for voice memos on the back, and by positioning the built-in microphone near the user’s mouth allows clear recording of audio even in noisy environments. The recorded audio data can be transferred via FTP along with the images. The camera allows the user to set up to 20 presets from the International Press Telecommunications Council (IPTC), an international consultative body in which news organizations from various countries participate.

The Alpha 9 III can transfer data up to twice as fast as the Alpha 9 II. 5 GHz communication offers maximum speed and stability for news and sports shooters who need to deliver immediately via FTP, as well as for studio environments. The Alpha 9 III allows stills and movies to be recorded to memory media in numerous ways including the two media slots that support CFexpress Type A cards as well as UHS-I and UHS-II SD cards.

It is compatible with the professional mobile application "Transfer & Tagging" which speeds up the image delivery workflow, and the application "Remote Camera Tool" which allows remote shooting of PCs using wired LAN. Also, Sony plans to support a new version of Camera Remote SDK, a software development kit that allows remote camera operation and changing shooting settings, in Spring 2024.

In addition, the Alpha 9 III is scheduled to support functional enhancements such as FTP operability, relay playback, and C2PA^xv format support ^xvi through a camera software update^xvii.

Firmware Updates for the Alpha 1 and Alpha 7S III Models

In addition to the release of Alpha 9 III, Sony has announced new firmware updates for the Alpha 1 and Alpha 7S III full-frame mirrorless cameras ^xvii. The new software will provide both models with some of Sony’s latest imaging technologies including the highly requested Focus Breathing Compensation feature, IPTC and FTP workflow enhancement, and C2PA format support. The firmware will also update the Alpha 1 with Relay Playback, and the Alpha 7S III with DCI 4K 24.00P shooting format. The camera software update will be available in Spring 2024.

Pricing and Availability

The Alpha 9 III camera is available for pre-order Nov. 8, 2023, at a variety of Sony's authorized dealers, for a suggested retail price of $5,999.99 USD and $8,299.99 CAN.

The VG-C5 vertical grip is available for pre-order Nov. 8, 2023, at a variety of Sony’s authorized dealers, for a suggested retail price of $399.99 USD and $549.99 CAN.

Orders

Support this site by ordering the Sony Alpha 9 III (or anything else) from B&H | Adorama | WEX | Camera Canada

Rent the Sony Alpha 9 III from Lensrentals.

Here is the Sony Alpha 9 III announcement (skip the first 30 minutes).

Notes:

ⁱ Compared to interchangeable-lens digital cameras. As of the November 2023 product announcement. Sony survey.

ⁱⁱ As of the November 2023 product announcement. Sony survey of interchangeable 300mm F2.8 lenses for full-frame digital cameras.

ⁱⁱⁱ Approximate, effective.

^iv Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony’s support web page for lens compatibility information. https://www.sony.net/dics/ilce9m3cnlns/ A software update for the lens itself is also required. The software is scheduled to be released after December 2023.

^v When subject recognition is ON during AF shooting. Face, eye, etc. recognition status can be monitored when subject recognition frame display is ON.

^vi CIPA standards. Pitch/yaw shake only. FE 50mm F1.2 GM lens. Long exposure NR off.

^vii Maximum shutter speed is 1/16000 second when F1.8 or larger aperture is used. 1/80,000 second speed not available when shooting movies, when using the Var. Shutter function, or when no lens is mounted.

^viii A software update is required. The software update will be released simultaneously with the Alpha 9 III. Some variation in brightness and color may occur between shots when using shutter speeds higher than 1/10000 second. Light level may not reach the manual light output level setting at some shutter speeds, resulting in insufficient light level. Refer to the support page at https://www.sony.net/dics/ilce9m3fl/ for details.

^ix With the default [Auto/Off] setting no blackout occurs when shooting is started, and release time is controlled for optimum display latency. The [Fast Release/On] setting provides the shortest possible release time lag with blackout occurring on only the first image in a continuous burst. The [Stable Release/On] setting minimizes variations in release lag with blackout occurring on only the first image in a continuous burst, making it easier to release the shutter at the intended moment.

^x Continuous shooting may be interrupted when Continuous Shooting Speed Boost is used to switch from a low shooting speed to a shooting speed higher than 60 fps, or when switching from a high shooting speed to a shooting speed lower than 30 fps.

^xi With Sony CEA-G160T CFexpress Type A memory cards (sold separately). Sony test conditions.

^xiiSony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony’s support web page for lens compatibility information.

^xiii Preset focus works with compatible lenses such as the FE 300mm F2.8 G Master OSS lens. Preset Focus/Zoom settings cannot be recalled while the shutter button is half-pressed. Only focus can be preset for prime lenses. If a zoom lens without power zoom is attached, the focus position/zoom positions can only be registered and recalled via remote operation using the computer software Remote Camera Tool. For details, refer to the following website. https://support.d-imaging.sony.co.jp/app/remotecameratool/l/index.php Preset Focus/Zoom can only be recalled when the lens that was mounted when the settings were registered is used. Not all lenses are compatible.

^xiv When [Aperture Drive in AF] is set to [Focus Priority], the aperture size can be smaller than F22. Results may vary depending on shooting conditions and the lens used.

^xv A standards organization that develops open standards and technical specifications for the origin and authenticity of digital content.

^xvi Will be available in select countries and regions.

^xvii Software update available by Spring 2024

From Sony Electronics

Sony Electronics Releases 300mm F2.8 G Master OSS; the World’s Lightestⁱ Large-Aperture Telephoto Prime Lens

Capture dynamic moments such as sports scenes with high agility and supreme image quality

SAN DIEGO - November 7, 2023 – Sony Electronics is pleased to announce the release of the world’s lightesti 300mm telephoto prime lens G Master™ (SEL300F28GM), a full-frame a™ (Alpha™) E-mount lens with a maximum aperture of F2.8.

The anticipated FE 300mm F2.8 G Master OSS lens has the high depiction performance and high-speed, high-precision AF (autofocus) which are the hallmark of G Master. The lightweight design of approximately 1470gⁱⁱ (excluding tripod mount) and excellent weight balance allow the user to capture sharp, dynamic and decisive moments such as those of fast-moving sports or agile animals with handheld shooting. Paired with the Alpha 9 III full-frame camera that also launched today, high-speed continuous shooting with AF/AE tracking up to 120 frames per second is possibleⁱⁱⁱ. Even subjects with complex and diversified movements can be tracked with high precision. It is an ideal match for lightweight camera bodies by reducing the load on the user, minimizing fatigue during long handheld shooting sessions. It is also compatible with an optional teleconverter, allowing the user to shoot in the telephoto range of up to 600mm (equivalent to 900mm when using with an APS-C camera)^iv.

“Ever since our announcement of the development of this lens in January of this year, we have received an overwhelming number of positive reactions from photographers around the world who are looking forward to its release,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics. “By adding this 300mm lens to the already available E-mount 400mm and 600mm super-telephoto prime lensesv ,it supports a wide range of needs and shooting environments for professional and advanced amateur photographers.”

Main Features of the FE 300mm F2.8 G Master OSS

G Master Telephoto Lens that Captures Decisive Moments with High Resolution and Beautiful Bokeh

Incorporating Sony's cutting-edge technology, the G Master's high-resolution performance and beautiful bokeh makes the subject stand out clearly and capture decisive moments such as sports, news reports, events, and wildlife photography. An innovative optical design that includes three Super ED (Extra-low Dispersion) glass elements and one ED glass element, effectively placed to suppress chromatic aberration and achieve high resolution and contrast across the entire frame. Outstanding resolution and contrast are maintained right out to the image edges, which also allows for more flexible cropping and editing.

The gorgeous, creamy bokeh is a hallmark of the G Master design and ideally complements the lens’s 300 mm focal length and F2.8 maximum aperture, allowing the use of narrow depth of field to make subjects stand out from the background. Each lens is individually calibrated during manufacture to optimize bokeh quality and has an 11-blade circular aperture mechanism that contributes to smooth rounded bokeh.

High-Performance AF that Captures Dynamic Moments and High-Speed Continuous Shooting with AE/AF Tracking up to 120 Frames per Secondⁱⁱⁱ

The combination of two latest XD (extreme dynamic) Linear Motors and control algorithms provide high-speed, high-precision, and low-vibration AF performance. When combined with the newly announced Alpha 9 III full-frame camera, high-speed continuous shooting with AF/AE tracking of up to 120 frames per second is possible. This allows dynamic subjects to be captured without missing a moment’s opportunity, even when shooting scenes in which the subject moves quickly, such as sports or animals, or scenes in which the subject moves erratically, such as at competitive events. The high AF performance is demonstrated even when the separately sold teleconverterⁱⁱⁱ is attached.

Exceptional Mobility and Comfortable Operability that Support Professionals in the Field

Extensive weight reduction measures make FE 300mm F2.8 GM OSS the lightest in its classⁱ, at approximately 1470g (excluding tripod mount) and has been designed with consideration to weight balance. The internal lens barrel uses durable magnesium alloy to achieve both high robustness and light weight. The weight is not concentrated at the front of the lens barrel, making it highly stable and allows for agile and accurate panning while shooting. In addition, MODE3^vi, which provides enhanced viewfinder stability and optimizes the image stabilization algorithm, allows you to accurately capture dynamic scenes.

When used with the Alpha 9 III, the user can assign “preset focus” to the function ring that allows for an instant recall of focus to any pre-determined position^vii. Furthermore, the lens features comfortable operability that supports professional shooting, including focus hold buttons placed in four locations that can be assigned to the favorite functions from the camera body making it ideal for any professional.

The FE 300mm F2.8 G Master OSS has a dust and moisture resistant designviii along with fluorine coating to help prevent dirt and fingerprints to keep up with the needs of professional photographers.

Pricing and Availability

The FE 300mm F2.8 G Master OSS lens will be available for pre-order starting November 8, 2023 at a variety of Sony's authorized dealers with shipping starting in February 2024, for a suggested retail price of $5999.99 USD and $8199.99 CAN.

Orders

Support this site by ordering the Sony FE 300mm F2.8 GM OSS Lens (or anything else) from B&H | Adorama | WEX | Camera Canada

Rent the Sony FE 300mm F2.8 GM OSS Lens from Lensrentals.

Here is the full Sony Alpha 9 III announcement (skip the first 30 minutes).

Notes

ⁱ As of the November 2023 product announcement. Sony survey of interchangeable 300mm F2.8 lenses for full-frame digital cameras.

ⁱⁱ 1470 grams is approximately 51.85 ounces

ⁱⁱⁱ Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony’s support web page for lens compatibility information.

^iv 1.4x SEL14TC and 2x SEL20TC

^v Focal length 400mm "FE 400mm F4 GM OSS" / Focal length 600mm "FE 600mm F4 GM OSS"

^vi MODE 3 is supported by the latest body software version. Refer to the appropriate support web pages for information on body compatibility.

^vii The functions assigned to the function ring vary depending on the camera you are using. Please refer to your camera's help guide for details.

^viii Not guaranteed to be 100% dust and moisture proof.

Sony released the Sony 1920GB and 960GB CFexpress Type B TOUGH Memory Cards today. Order them at B&H.

From Sony Electronics:

Sony Electronics Announces “BURANO”, the Newest Addition to Sony’s CineAlta Family of Digital Cinema Cameras

The BURANO combines extraordinary cinematic images and exceptional mobility for single camera operators and small crews

LOS ANGELES, SEPT. 12, 2023 -- Sony Electronics Inc. today announced the new BURANO camera, an exciting new model from their CineAlta lineup of digital cinema cameras. Designed for single-camera operators and small crews and featuring a sensor that matches the VENICE 2, the new BURANO combines exceptional image quality with high mobility.

Compact, versatile, and flexible, BURANO is the world's first1 digital cinema camera with a PL-Mount to feature in-body image stabilization. Additionally, when the PL lens mount is removed, the camera can be used with E-mount lenses to support Fast Hybrid Auto Focus (AF) and Subject Recognition AF, ideal for capturing fast moving subjects.

"The BURANO gives filmmakers new options to help push the boundary of filmmaking. It’s the perfect camera for both scripted and unscripted projects, including commercial, wildlife, or documentary styles. This camera will be a wonderful addition to be used on set alongside our lineup of digital cinema cameras," explains Theresa Alesso, President, Imaging Products and Solutions Americas, Sony Electronics.

Unjoo Moon directed “Original,” a Sony BURANO launch film. It’s an exuberant, high-energy K-Pop style dance “battle” that has an original score by Tushar Apte. Moon opted to create a short dance film to highlight the camera’s exceptional mobility and cinematic look. She explains, “The whole spirit of this camera is about originality and about giving the creator freedom.”

Main Features: Powerful 8.6K Full-Frame Sensor

The BURANO has a compact and lightweight body for high mobility, measuring over an inch shorter and more than three pounds lighter than the VENICE 2. The camera is housed in a rugged magnesium chassis, making it suitable for filming in the most challenging environments. Additionally, the packaging that the BURANO camera and accessories are delivered in is made primarily of plant-based cellulose2 instead of plastic as part of Sony’s efforts to be environmentally conscious. Moreover, a molded pulp cushion is used on the camera body when shipping as the cushioning and protective material, thus not using expanded polystyrene.

The BURANO is equipped with a full-frame sensor that shares many of the specifications of the VENICE 2 and can work alongside the VENICE 2 on both scripted and unscripted productions. The camera has an 8.6K full-frame sensor with dual base ISO of 800 and 3200 and 16 stops of dynamic range to produce stunning images even in the most challenging lighting conditions. The BURANO also features the color science inherited from the VENICE series, which has been trusted on more than 500 productions from feature films to commercials.

Academy award-winning Director of Photography Dion Beebe ACS ASC3 tested the combination of VENICE 2 and BURANO for a short dance film and shared his experience working with the two cameras.

“We were in a very stretched dynamic range purposefully and for me that was very much part of what I wanted to see both in the VENICE 2 and in the BURANO. Moving through the edit, you really were not aware that you were moving from the VENICE 2 sensor to the BURANO sensor back to the VENICE 2. That compatibility, across the dynamic range, color interpretation and all of those things are important when I’m putting a package together and trying to complement a bigger sensor camera, like the VENICE 2. These two sensors, these two looks, really fall in line with one another.” ?

The BURANO sensor and camera body were also designed to include one of the most popular features of the Cinema Line – namely Sony's Fast Hybrid AF and Subject Recognition AF. The BURANO's autofocus offers excellent support for filmmakers shooting fast-moving animals or objects and multi-camera setups using E-mount lenses.

Built-In Optical Image Stabilization

The BURANO is the world's first digital cinema camera with an interchangeable E-mount and PL-mount lens to support built-in image stabilization. With a newly developed image stabilization mechanism and control algorithm that leverages the advanced image stabilization technology cultivated in the a series of mirrorless interchangeable-lens cameras, unwanted camera shake, such as movement from shooting handheld or walking, can be corrected when shooting with an E-mount or PL-mount lens.

Variable ND Filter

The BURANO is equipped with an electronic variable ND filter from 0.6 to 2.1, enabling easy adjustments in various lighting conditions. In addition, the electronic variable ND filter allows you to control the depth of field with the iris and adjust the exposure with the ND filter to get the optimum exposure without changing the depth of field. This filter is also far thinner than prior ND filters in Sony’s lineup of cinema cameras and is adjacent to the optical image stabilization mechanism – a technological feat that helps to keep the camera as compact and lightweight as possible. ? ?

E-mount lenses for an increased flexibility

Sony offers a range of more than 70 E-mount lenses that can be used with the BURANO when filmmakers need a smaller, lighter, or wider lens set up. Additionally, pairing the BURANO with Sony’s E-mount lenses also unlocks other features such as Fast Hybrid AF, Subject Recognition AF, and 5-axis image stabilization. ? ?

Cache Recording and Flexible Capture Modes

The BURANO also features adjustable pre-roll or cache recording—perfect for unscripted filmmakers. Pre-roll or cache recording allows filmmakers to capture a modifiable amount of footage before pressing the record button. This is perfect for action sports, wildlife, and documentary filmmakers working in unpredictable scenarios.

The BURANO allows cache recording to be adjusted depending on the codec, resolution, and frame rate. For example, the BURANO can enable cache recording of up to 11 seconds while filming 8.6K at the highest codec or set up to 73 seconds while filming 4K for maximum flexibility.

Like all cameras in Sony's full-frame Cinema Line, the BURANO will have the ability to shoot at full-frame, Super 35, and also feature a desqueeze function for anamorphic lenses. It can film at frame rates including up to 8K at 30 frames per second, 6K at 60 frames per second or 4K at 120 frames per second.

Updated Body Design

The BURANO also includes design improvements thanks to feedback from the filmmaking community. For example, all menu buttons are positioned on the camera operator's side. Additionally, tally lamps are placed in three locations to make it easier for the surrounding crew to check the shooting status. The 3.5-inch multi-function LCD monitor can be used as a viewfinder, for touch focus, or menu control. The BURANO also comes equipped with an optional robust T-handle, viewfinder arm, two 3-pin XLR audio inputs, and a headphone terminal (stereo minijack), convenient for solo operation. ?

Award-winning wildlife and natural history director and cinematographer Danny Schmidt has been a Sony camera owner and operator for nearly a decade. As a current FX9 and FX6 owner and operator, he shared his experience with the BURANO. ?

“This camera is a big level-up from the FX series for me. The noise and the grain are beautiful. The image is cinematic and it’s inspiring to look at. I immediately loved the form factor. It was a size that looked to me just slightly larger than an FX6, a modular camera that has a lot of possibilities. I can put it on a long lens, hang it from an easy rig, or rig it up for shoulder mounting. I see this being my primary camera.”

Variety of Recording Formats

The BURANO can record digital files from HD to 8K depending on the resolution, aspect ratio, and codec. BURANO supports multiple internal recording formats, such as the new XAVC H™ for 8K, which utilizes the MPEG-H HEVC/H.265 high-compression efficiency codec. Other recording formats include XAVC and X-OCN LT. X-OCN is Sony's original compressed RAW format that can capture information shot with 16-bit linear data, which gives filmmakers more freedom in post for color grading. X-OCN LT is the lightweight version of the X-OCN codecs and can reduce file transfer time and storage size load, making post-production workflows more efficient than standard versions of RAW data.

The BURANO is also equipped with two new CFexpress Type B memory card slots and supports VPG400, which can sustain high bitrate writing of video data, including X-OCN LT 8K. Sony will also be releasing new compatible CFexpress Type B memory cards, CEB-G1920T (1920 GB)/ CEB-G960T (960 GB).

Versatile and Efficient Production Ecosystem

Like the VENICE series, the BURANO supports log recording as well as different color spaces including S-Gamut3 and S-Gamut3.Cine, which cover a wide color gamut that exceeds BT.2020 and DCI-P3. The BURANO can reproduce the same color as all cameras in Sony's Cinema Line, including the VENICE 2. This allows filmmakers to match cameras within the line.

BURANO comes with four new cinematic looks: Warm, Cool, Vintage, Teal, and Orange, in addition to supporting industry standard s709 and 709 (800%) Look Up Tables (LUTs).

Also, like the VENICE series, the BURANO features gen-lock and can be used for virtual production using large screen LED displays such as Sony's new Crystal LED, called VERONA.

Improvements to the Cinema Line

In addition, the FX30 and FX3 cameras are now compatible with Sony's new mobile app “Monitor & Control ,” the latest addition to the Creators Cloud. The app enables wireless video monitoring, support for high-precision exposure determination using false color and waveform monitors, and intuitive focus operation of compatible cameras, on the screen of a smartphone or tablet. In future updates, the BURANO will also be compatible with this app. In addition, Version 1.1 of Camera Remote SDK, the software development kit which now features monitoring will also be supported.

The BURANO will also support S700 protocol over ethernet and a 1.5x de-squeeze display function when using anamorphic lenses, by approximately next summer. Additional software updates to improve user experience and convenience will also be added to the BURANO in future updates.

Sony will also be releasing separately a new remote grip control, GP-VR100, that allows filmmakers to efficiently control the BURANO via a hand grip. The remote grip control works with the BURANO in shoulder mounted scenarios and enables convenient access to the zoom lever and recording start / stop button located on the hand grip. The remote grip control is perfect for single camera operators and unscripted productions such as sports, reality, wildlife, and documentary filmmaking.

Pricing and Availability

The BURANO, CFexpress Type B memory cards, CEB-G1920T (1920 GB)/ CEB-G960T (960 GB) and new GP-VR100 Grip remote control (sold separately) will be available in Spring 2024. For a first look at the BURANO, please visit the Sony booth at IBC 2023 from Sept. 15 to 18, 2023, in Amsterdam. ?

Orders

Get the Sony BURANO 8K Digital Motion Picture Camera at B&H

To watch Director Unjoo Moon and Director of Photography Dion Beebe ACS ASC’s short dance film, "Original," which shows how well the VENICE 2 and the BURANO can be used together:

Watch how "Original" was made in this behind-the-scenes video:

Exclusive stories and exciting new content shot with the new BURANO can be found at www.sonycine.com a site created to educate and inspire all fans and customers of Sony Cinema Line.

1 As of September 2023, based on Sony research, among cameras with standard equipped PL mount.

2 Excludes materials used in coatings and adhesives. Depending on the production period, plant-based non-woven fabrics may not be available.

3 2005 Academy Award Best Cinematography, Memoirs of a Geisha

4 When used with compatible Sony E-mount lenses.

5 Please check BURANO product website for details on image scan modes

6 Teal and Orange looks are commonly referred to as a Blockbuster LUT

7 The Monitor and Control app will see its compatibility expand to cover models outside Cinema Line, with different functions available for each model. Further details at www.sony.net/ccmc.

8 Version 1.11 will be available in November 2023. For more details https://support.d-imaging.sony.co.jp/app/sdk/en/index.html

9 Please visit for details: https://pro.sony/products/professional-cameras/cinematography-burano-firmware-roadmap

10 Please visit for details: https://pro.sony/products/professional-cameras/cinematography-burano-firmware-roadmap

Sony Monitor & Control Mobile App

Sony is pleased to announce the roll-out of "Monitor & Control", a new mobile application for visual creators. This app is a new addition to the lineup of apps provided by Creators' Cloud, and the app can be used with compatible Sony cameras* such as FX3 and FX30.

*The functions provided by Monitor & Control vary depending on the compatible cameras.

The new Monitor & Control mobile app supports wireless image monitoring, support for highly accurate exposure determination using false color and waveform monitors, and intuitive focus operations of the compatible cameras on the larger screen of smartphones and tablet devices.

For more details, please visit the Monitor & Control’s website. (App can be downloaded for free) https://www.sony.net/ccmc

The current compatible cameras for this app are FX3, FX30, and FX6, and BURANO will be compatible in the future. It will also be compatible with Interchangeable Lens Cameras Alpha 1 and Alpha 7S III from March 2024 or later. The number of compatible cameras will be expanded gradually. The cameras need the following software updates:

FX3 (Ver. 4.00~)
FX30 (Ver. 3.00~)
FX6 (Ver. 3.00~)

Monitor & Control support page: https://www.sony.net/ccmc/help/

From Sony Electronics:

Sony Electronics Releases Two New Alpha 7C Series Cameras Including the Alpha 7C R with 61MPⁱ High-Resolution Sensor and the Alpha 7C II with the latest still image and video performance

SAN DIEGO, CA. August 29, 2023 – Today, Sony Electronics announces the release of two new additions to the Alpha 7C series of compact full-frame interchangeable lens cameras, the Alpha 7C II (model ILCE- 7CM2) and Alpha 7C R (model ILCE-7CR). The Alpha 7C II is equipped with a full-frame image sensor with approximately 33.0 effective megapixels and features the latest still image and video functions and performance in a compact and lightweight design (approximately 4.88 in wide x 2.8 in high x 2.5 in deep and weighs approximately 18.1 oz.) It is the second-generation version of the Alpha7 C, which is celebrated for its combination of performance and features in a compact size, perfect for a wide range of shooting scenarios such as travel and street photography.

The Alpha 7C R is a new compact full-frame interchangeable lens camera, boasting the high-resolution and rich gradation performance of a full-size image sensor with approximately 61.0 effective megapixels, the same sensor found in the Alpha 7R V, into a compact and lightweight body (similar size and weight as the Alpha 7C IIⁱⁱ, approximately 18.2 oz). In addition to daily snapshots, it easily realizes high-quality image capture in a wide variety of settings, such as portrait, wildlife, and landscape photography, meeting the expectations of creative work with mobility.

Both models are equipped with the same AI-processing unit and BIONZ XR® processors found in Sony’s newest interchangeable lens cameras such as the Alpha 7R V and Alpha 6700. Real-time Recognition AF recognizes a wide variety of subjects with high accuracy, and 5-axis in-body mage stabilization provides a 7.0 stepⁱⁱ shooting advantage when capturing stills. In terms of video performance, both models support high-quality 4:2:2 10-bit video recording up to 4K60pⁱⁱⁱ, and both models support Sony’s acclaimed S- CinetoneTM color science for rich cinematic video. In addition, they have Active Mode in-body image stabilization, AI-based auto-framing, digital-audio interface support, and other features that support high- quality video shooting.

“At Sony, we're committed to continually raising the bar and elevating standards for content creators. With the introduction of the Alpha 7C II and Alpha 7C R models, we're offering an innovative solution that serves creators in both photography and videography. This fresh addition to their toolkit ensures top-tier imagery and visual performance across our state-of-the-art imaging devices. By fusing advanced technology with user-friendly design, we're empowering content creators to realize their artistic vision like never before,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics.

As the demand for sending and sharing captured content on social media networks has increased, more creators are looking for a combination of compact size and high imaging performance in mirrorless interchangeable lens cameras. With the introduction of the Alpha 7C II and Alpha 7C R, which achieve high mobility and high-quality image expression in a compact size, Sony responds to the wide range of image expressions sought by creators.

Main Features of the Alpha 7C II

• Equipped with a full-frame back-illuminated Exmor R® CMOS sensor with approximately 33.0 effective megapixels and the latest BIONZ XR® image processing engine to achieve high imaging performance. For capturing either still images or movies, users can easily enjoy high-quality image capture in a wide range of scenes such as travel and daily snapshots.
• Compared to the Alpha 7 IV which is approximately 5.1 inches x 3.8 inches x 3.2 inches and weighs approximately 1.54 lbs, the Alpha 7C II is approximately 22% lighter and has approximately 45% less volume.
• The standard ISO sensitivities range from 100 to 51200 for both still images and movies (expanded ISO 50 to 204800 for still images), enabling high-sensitivity, noise-free shooting.

Main Features of the Alpha 7C R

• Equipped with a full-frame back-illuminated Exmor R® CMOS sensor with approximately 61.0 effective megapixels and the latest BIONZ XR® image processing engine to achieve high-resolution and high-definition imaging performance.
• Compared to the Alpha 7R V which is approximately 5.25 inches x 3.875 inches x 3.25 inches and weighs approximately 1.6 lbs, the Alpha 7C R is approximately 29% lighter and has approximately 53% less volume.
• The standard ISO sensitivity ranges from 100 to 32000 for both still images and movies (expanded ISO 50 to 102400 for still images).
• In addition, with 7.0-step^iv optical 5-axis in-body image stabilization, even slight blurring at the 1-pixel level is detected and corrected.
• Equipped with Pixel Shift Multi Shooting that takes multiple images and combines them on a PC to create an ultra-high resolution image.
• By combining with the grip extension GP-X2 included with the Alpha 7C R^v, you can shoot comfortably with a stable hold even when shooting for long periods of time or using a telephoto lens.

Common Features of the Alpha 7C II and Alpha 7C R

1. Compact size and high mobility

Both models are easy to handle and easy to carry. Compact size (both models are approximately 4.88 in wide x 2.8 in high x 2.5 in deep) and weighⁱ approximately 18.1 oz for the Alpha 7C II and approximately 18.2 oz for the Alpha 7C R. When combined with the wide-angle zoom lens, FE 16-35mm F2.8 GM II, announced today, it achieves the excellent image expression and high-speed AF that are unique to the G Master™ series, with the brightness of F2.8 at full zoom range. The user can choose their favorite lens from Sony's extensive E-mount series of more than 70 lenses and enjoy a variety of image expressions in both still images and movies.

2. AF performance with improved subject recognition performance thanks to the built-in AI processing unit

Equipped with the same AI-processing unit as the Alpha 7R V, which recognizes subjects with high accuracy with Real-time Recognition AF. For example, when taking a picture of a person, even if the subject strikes a complicated pose or their face is hidden, human-pose estimation technology can be used to capture and track the subject with high accuracy. In addition to the existing tracking capabilities for people and animals already found in the Alpha 7C series, it is now possible to recognize birds, insects, cars, trains, and airplanes as subjects in the new models.

3. Advanced video performance

The Alpha 7C II and Alpha 7C R condense high-resolution and detailed video data equivalent to 7K and 6K, respectively, and can output high-quality 4K video. Equipped with S-Log3, which supports a wide latitude of 14+ stops^vi, it renders rich gradation with little overexposure and underexposure even in scenes with contrast. Also, in Log shooting mode, the LUT imported by the user can be displayed on the camera monitor image, allowing the user to shoot while checking the finished image in post-production. In addition, it is equipped with S-Cinetone™, a unique Sony feature which can create a cinematic look straight out of the camera without post-processing. Based on Sony's Cinema Line technology, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin color and deliver cinematic quality. It also features Creative Look, which allows you to easily change the look and feel of video and still images.

4. Operability and connectivity

Equipped with a touch-operable vari-angle LCD monitor, intuitive operation with the latest touch menu supports comfortable shooting. In addition to the new front dial that allows the user to assign their favorite functions, the still image/movie/S&Q switch dial, and an XGA high-resolution viewfinder, etc., the camera is easy to use. The camera is equipped with a 7.0-stepiv optical 5-axis in-body image stabilization to support stable camera work.

In terms of connectivity, the camera is compatible with the smartphone application Creators' App^vii that uploads videos and still images taken with the camera to a cloud service, while allowing remote camera operation and image transfer from the camera to mobile devices. By the end of September 2023, Sony plans to support a new version of the software development kit Camera Remote SDK that enables remote operation and settings adjustments.

5. Designed with environmentally friendly principles in mind

Over the past 11 years, Sony has replaced approximately 395 tons^viii of virgin plastic with recycled plastic in digital cameras and digital video cameras. Recycled materials, including SORPLAS™^ix, are used for the camera body, reducing environmental impact without sacrificing functionality. In addition to being equipped with Sony’s Screen Reader function^x that reads menus and video playback screens aloud to assist operations, a new menu Magnify Display function has been added to support the creative activities of a variety of creators.

Pricing and Availability

The new Alpha 7C II will be available in Fall 2023 at a variety of Sony’s authorized dealers:

Camera only: MSRP $2199.99 USD, $2999.99 CAN

Camera w/ 28-60mm lens: MSRP $2499.99 USD, $3399.99 CAN

The new Alpha 7C R will be available in Fall 2023 at a variety of Sony’s authorized dealers:

Camera only: MSRP $2999.99 USD, $4099.99 CAN

The new GP-X2 extension will be available in Fall 2023 at a variety of Sony’s authorized dealers for MRSP $159.99 USD, $214.99 CAN.

Orders

Support this site by ordering the Sony Alpha 7C R (or anything else) from B&H | Adorama | WEX

Order the Sony Alpha 7C II from B&H | Adorama | WEX

Sony Alpha 7C R launch video:

Sony Alpha 7C II launch video:

Notes:

ⁱ Approximate effective megapixels.

ⁱⁱ Weight includes battery and memory card.

ⁱⁱⁱ Alpha 7C II:QFHD (3840×2160). 4K60p/50p recording is only available in Super 35mm mode. Alpha 7C R: Angle of view is approx. 1.2x when shooting 4K 60/50p movies.

^iv CIPA standard compliant, Pitch/Yaw direction, with FE 50 mm F1.2 GM attached, long exposure noise reduction off.

^v Grip extension (model GPX2) for the Alpha 7C II sold separately.

^vi When shooting S-Log3. Sony internal measurement.

^vii Check regional availability of services and applications.

^viii According to Sony. Recycled materials used for product bodies and accessories from April 2012 to March 2023.

^ix Depending on the time of production, SORPLAS™ may not be used for some parts.

^x Supported languages differ depending on the sales region.