Profoto Announcements

From Profoto:

With the B10 Plus, shooting on location isn't about problems, it's about opportunities.

Because shooting on location forces you to make choices.

For the most part, those choices inevitably come down to how much gear to bring and how much gear to leave behind.

Because if you’re shooting a wedding, for example, you can’t afford for your gear to slow you down. And if the location is remote there’s only so much you can realistically carry. Ultimately, there’s always a compromise.

Here at Profoto, we’re not big on compromise. That’s what drove us to create the Profoto B10 and now, it’s ever so slightly bigger brother, the Profoto B10 Plus.

“Like the Profoto B10, the B10 Plus is a seriously small flash.” Commented Göran Marén, Product Manager at Profoto.

“It’s around the size of a large lens. That means you can fit it in your bag with the rest of your gear and because it's cordless and lightweight, it's easy to bring and set up anywhere.”

Despite its small and lightweight appearance, the Profoto B10 Plus packs a considerable punch. Twice as powerful as the B10 the B10 Plus gives you ten times more light than a speedlight. And the quality of that light is exactly what you’d expect from a Profoto flash; completely natural with a beautifully soft fall off.

The B10 Plus is also a powerful light that you can use for both stills and video. And lt’s easy to use. A separate dial on the sleek B10 interface allows you to adjust both brightness and color temperature until it blends perfectly with the ambient light.

"The B10 Plus uses the same stand adapter and battery as the B10” Göran adds, “the stand adapter can be quickly removed allowing you to mount the B10 Plus on any camera tripod.

The battery too is just as swiftly replaced, and you can charge it while you’re using it.”

The ‘no compromise’ approach continues with the huge range of compatible Profoto light-shaping tools. Profoto´s compact and lightweight OCF series is the perfect choice for light shaping on location. If they´re not enough, there are 120 more to choose from in the full Profoto range.

Controlling the B10 Plus off-camera is, again, easy. You can trigger and control the B10 Plus from any Profoto Air Remote, or from the Profoto A1 or A1X. Remotes are available for all major camera brands.

And you’ll also benefit from smart connectivity with the Profoto app. With the B10 Plus connected to the Profoto app you can view and control all the settings from your smartphone screen, experience creative capture with your smartphone, and download all the latest updates.

Ultimately, like it’s slightly smaller brother the B10, the B10 Plus is a big light in a small package. And the extra power means the possibilities are enormous.

Göran concluded. “we call it ‘more power of small.’ Because there are more possibilities to be creative with light in so many more ways. The opportunity to let your imagination run riot on any location.”

The Profoto B10 Plus; now, there’s no need to compromise.

B&H will carry the Profoto B10 Plus.