Photoshelter News
From Photoshelter:
12 new photographers share behind-the-scenes video, lighting diagrams & gear lists
We’ve partnered with Tether Tools for the second edition of How I Got The Shot. Inside, 12 new photographers break down how they arrived at their final vision -- sharing work in commercial, fashion, portrait, automotive photography, and more.
Each photographer pulls back the curtain to walk through:
- Behind-the-scenes videos of their shoots
- Lighting set-ups
- Post-processing workflows
- Logistics and gear
Also learn from photographers like Jeremy Cowart, Easton Chang, Glyn Dewis, and Brooke Mason how to collaborate on set and connect with a subject in unique ways.
Most importantly, walk away with tons of inspiration for your next project!
From Photoshelter:
Are you using the right Instagram hashtags?
You’re on Instagram. You use hashtags to help get your work out there. But the question is: Are you using the right ones?
We’ve partnered with Feature Shoot to give you a curated list of some of the best searchable and submittable hashtags for professional photographers. Inside, you’ll get a rundown on 11 genres including travel, street, black and white, landscape, fine art, and more.
Hashtags just might be the key to getting that extra exposure for your photo business, so get started with this guide.
From Photoshelter:
Use this workbook to lock down your 2017 game plan
It’s time to swing into action and get planning! That means taking a hard look at your photo business, including what’s working and what’s not. How can you market yourself better? Can your finances be more organized? What's the best way to get more work from old clients?
Thankfully, The 2017 Photo Business Plan Workbook is a step-by-step guide to help you answer these questions and create a killer plan.
From Photoshelter:
The 2017 Photographer’s Guide to Photo Contests
We’ve partnered with the World Photography Organization for The 2017 Photographer’s Guide to Photo Contests, one of our biggest guides of the year. Inside, get a rundown of 42 photo contests worldwide. We give each a verdict based on entry fees, promised exposure and prizes, submission rights, and direct feedback from past winners. Let this guide help you determine which contests are your best bet.
From Photoshelter:
Discover how photographers use Snapchat to tell stories and showcase their personality
If you’ve dismissed Snapchat as a mysterious social app only for teens, it’s time to think again. Photographers have jumped on board using Snapchat as a marketing tool, a new creative outlet and even an additional source of revenue. Plus, it’s fun.
In The Photographer’s Guide to Snapchat, get the rundown on how and why photographers are using Snapchat for their photo businesses.
Inside, check out interviews from photographers who share:
- How to use Snapchat to make your personality shine through
- Tips to be a master storyteller
- What it’s like to manage Snapchat takeovers for brands
- Pros and cons when weighing Snapchat vs. Instagram Stories
- Plus more!
Photographers are using Snapchat as the go-to app to showcase their personality - one of the most important factors to getting hired these days. But it’s up to you to decide which stories will engage your audience and get them excited about who you are.
From Photoshelter:
How do you get a rep’s attention and seal the deal?
Having a photo rep may mean access to new clients, help with marketing, negotiating, accounting, and an overall support system. But how do you lock this partnership down?
To help demystify the world or representation, we’re tackling it head on in our latest guide, Tips to Getting a Photo Rep.
Inside, check out interviews from photographers who share:
- How to get you (and your work) ready for pitching agencies
- How to determine if a rep is a good fit for you
- Tips to get on a rep’s radar and ink a deal
- How to work with a rep day-to-day
Also hear from reps at Jed Root, Glasshouse Assignment and NatGeo Creative who talk through how they find new photographers and what it’s like to work with someone for the first time.
From Photoshelter:
Get creative lighting ideas and prep for a great next shoot
You might be a lighting master, just starting out, or maybe somewhere in between. Either way, our latest guide, The Photographer’s Lighting Handbook, in partnership with Profoto, will have you conjuring up ways to improve your next shoot.
Inside, we’ve got tips on both the creative and the business side of lighting. So, you’ll learn:
- How to plan for a well lit shoot, including questions to ask your clients
- Tips to bill your clients for location lighting
- Lighting modifiers you should own (and why)
- Advancements in lighting that may not be on your radar
Also hear from photographers Tommy Shih, Brian Smith, Lindsay Adler and Vanessa Joy on lighting the perfect portrait, environmental lighting, and more.
Up your lighting game; download the free guide today!
From Photoshelter:
Get contact information from 100+ fashion publications!
Getting published in a fashion magazine is extremely rewarding, but it’s no easy task, especially when just starting out.
That’s why we teamed up with PhotoShelter member and acclaimed fashion photographer Lindsay Adler for Get Published! 2, a resource to help you pitch the right publications and connect with the right people.
Inside, get a rundown of over 100 fashion publications, complete with up-to-date contact information for photo editors, art directors, direct submission links and more.
The first tip, of course, is the most important: Always make sure your images fit the submission criteria and focus on pitching the publications your style feels most in sync with.
Now go get published!
From Photoshelter:
Get tips from photographers and folks in the industry to grow your fine art sales and get more eyeballs on your work! We’ve teamed up with WhiteWall photo lab to assemble inspiring interviews with photographers, gallery directors, and curators -- all with helpful ideas to consider when trying to increase your sales. Download your copy today!
From Photoshelter:
To dig into the world of book publishing, we’ve partnered with the creative book publishing platform Blurb for our latest guide, The Photographer’s Guide to Publishing Photo Books.
Check out exclusive interviews with photographers who have completed book projects through self-publishing and traditional publishing, and share lessons learned along the way.
Inside this guide, you’ll also discover:
- A rundown of reasons to publish
- 10 steps to professional book success
- Different paths to book publishing
- Ideas for selling and marketing your photo book
- Tips to finding a publisher
- And more!
Successful book projects take a clear vision, thorough research, smart decisions, and a lot of work. This guide will inspire you to give your images a whole new shelf life.
From Photoshelter:
21 Photographers Share Why Shooting Tethered is a Game Changer
We’ve partnered up with Tether Tools for a new guide, Better When You Tether. Inside, get a behind-the-scenes look at some of the industry’s best and brightest who share why shooting tethered has improved their workflow and strengthened communication with clients.
Inside, you’ll discover:
- Tips from 21 photographers who are shooting tethered to improve their workflow
- A list of tethering gear to keep your workflow efficient and your clients happy
- Firsthand interviews with PhotoShelter members like Joe McNally, Lindsay Adler and Steve Boyle who share how tethering has impacted their business
- Plus more!
Tethered photography has changed photographers’ workflow both in the studio and on location - and it’s not just about the technology anymore. It’s completely revamped the experience of working directly with art directors, brands, and clients to see images in real time. The result? You improve communication with your client, make decisions more efficiently, and look like a total professional.
B&H carries Tether Tools gear.
From Photoshelter:
Learn how award-winning photographers turn their love for adventure into a career!
We’ve partnered with Red Bull Illume to release The Guide to Action & Adventure Sports Photography.
Inside, hear from photographers who have won the most exclusive action and adventure sports photography contest - Red Bull Illume - and learn what you can do to impress the 2016 judges.
Check out interviews from thrill-seeking photographers including Morgan Maassen, Krystle Wright, Clark Fyans, Jody MacDonald and Chris Burkard who share:
- Tips to tell stories through your adventure photography
- How to turn your passion into a business
- When one shot makes all the difference
- Why mobile photography and Instagram are still game changers
- Plus more!
From Photoshelter:
Ready to make 2016 your best year yet?
The 2016 Photo Business Plan Workbook is a step-by-step guide to help you create a strong business plan, target the clients you want, and make more money this year.
Inside the workbook, get strategies and examples to help you:
- Define your products & services
- Determine your audience and addressable market
- Create a marketing plan
- Fix your finances
- Tune-up your website
- Build your Search Engine Optimization
- Get social
- Create an advisory group
- Follow up with old clients
Build your photo business plan and stick to it this year. Get started with these smart business tips packed into an easy-to-read workbook.
Download your copy of the The 2016 Photo Business Plan Workbook today!
From Photoshelter:
Make 2016 count with tips from 50 photo trailblazers!
In The Inspiration Handbook: 50 Tips from 50 Photography Trailblazers, award-winning photographers, recognized photo editors, and leading industry experts share their best advice to make 2016 a knockout year.
Get insights on all the key aspects of building and running your photo business, including:
- Growing your photo business
- Marketing your photography
- Mastering social media
- Embracing personal projects
- Understanding your finances
- Getting hired
You’ll hear from some of the most influential names in the business including David Burnett, Ami Vitale, Joe McNally, Zack Arias, Brad Smith, Alison Zavos, Jodi Cobb, David duChemin, Jeremy Cowart, and more.
From Photoshelter:
Fashion photographers, this one's for you!
We’ve partnered up with Breed, an online community of fashion photographers, for our guide, Breaking Into Fashion Photography. Inside, get tips to market yourself right, establish your brand, approach photo buyers, and find work.
In this guide, you’ll also learn:
- Tips to break into the industry and find clients
- Strategies to establish a lasting fashion photography brand
- Social media do’s and don’ts to help connect with dream clients online
- How outlets like New York Magazine’s The Cut want to be pitched
- The 5 biggest mistakes photographers make when submitting their work
- Plus more!
Also get advice from experienced fashion photographers like Lindsay Adler, Melissa Rodwell, Jonathan D Pryce, plus experts from the Breed community who share important business lessons they've learned along the way.
Get the Free Guide: Breaking Into Fashion Photography
From Photoshelter:
An in-depth look at over 35 photo contests worldwide!
For the third year running, we’re excited to release The 2016 Photographer’s Guide to Photo Contests.
We’ve partnered up with the World Photography Organisation to give you a fresh look at more than 35 photo contests worldwide. Get insights on which contests we recommend, a rundown of fees, promised exposure and prizes, plus feedback from past winners.
Get details on photo contests, including:
- Red Bull Illume Image Quest
- World Press Photo Contest
- PDN Photo Annual
- Feature Shoot Emerging Photography Awards
- National Geographic Traveler Photo Contest
- Astronomy Photographer of the Year
- Aperture Portfolio Prize
- Plus many more!
Also read two exclusive interviews with photographers who won the prestigious Sony World Photography Awards.
From Photoshelter:
Ready to take your food photography to the next level?
From foodies to top chefs, the culinary culture is a trend that's here to stay. And, riding on its tails has been a massive opportunity for professional photographers. Unlike ever before, magazines, restaurants, bars, bloggers, artisanal producers, and recipe sites are craving top notch food imagery from skilled creatives.
That’s why it’s time to set yourself apart from the snap-happy diners once and for all. In The Professional’s Guide to Food Photography, a partnership with the International Association of Culinary Professionals, you’ll learn how to hone your talent and find new business opportunities in all things gastronomic.
Inside, get in-depth interviews from established food photographers succeeding in their endeavors, including their tips to:
- Break into the industry and attract the clients you want
- Lock in editorial clients
- Think outside the box for creative food projects
- Shoot in-house for a publication like Bon Appétit
Also learn tips for shooting great food photos, the benefits of entering contests, plus how to build a portfolio to showcase your unique style and appeal to an audience.
From Photoshelter:
It's more than halfway through the year and that means time to check in with your photo business. Download The 2015 Photo Business Plan Workbook to help assess where your business stands today and identify real opportunities for growth.
Inside the workbook, get strategies and examples to help you:
- Define your products & services
- Determine your audience and addressable market
- Create a marketing plan
- Fix your finances
- Tune-up your website
- Build your Search Engine Optimization
- Get social
- Create an advisory group
- Follow up with old clients
Rev up your strategy so you can target the photo clients you want and land more gigs before the year is up.
From Photoshelter:
Break into the exciting world of commercial photography
How should you pitch your work to agency art buyers? What’s it like working with ad agencies, or big brands on set? How can you attract commercial clients? These questions and more are answered in our latest guide, Breaking Into Commercial Photography. Dive in to discover how to begin building your client list, marketing tactics to stay relevant in an ever-changing field, and how to integrate your personal style into commissioned work.
Inside this guide you’ll find:
- What art buyers want from photographers
- How to keep your cool on set
- Marketing tactics to keep you top of mind
- How to stay true and authentic to your work
- Tips on estimating and negotiating
Download your copy today!
From Photoshelter:
Get assignments from your dream clients.
Having a career in editorial photography today might seem like a pipe dream - but there are ways to get your foot in the door and begin shooting for clients that are on your dream list.
In this guide, we talk to successful editorial photographers about how to carve a space for yourself within the industry, how to land those dream clients, and how to go about negotiating even with tight editorial budgets. Inside, also get answers straight from the award-winning photo editors at publications including Texas Monthly and National Geographic about how they find talent, what they look for when hiring a new photographer, and more.
Inside the Guide you’ll find:
- How to prep for portfolio reviews
- Which marketing tools you should invest in
- The best way to get a photo editor’s attention
- How to build solid relationships with photo editors
- How to monetize your images after the shoot
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