Photoflex News

From Photoflex:

We have some very big news to share with you, our valued customers. Promark International, Inc., a leader in photographic tools, has added Photoflex to their growing family of brands. Together, Promark and Photoflex will focus on delivering high quality, industry-defining lighting solutions for photographers of all skill levels.

Here at Photoflex headquarters, business will go on as usual. Photoflex will continue to develop photographic lighting tools and work hard to meet a wider set of customer needs with the support of Promark International.

We look forward to growing the Photoflex brand and continuing the momentum we have gained over the last 30 years in the industry. Thank you for your continued support.

- Photoflex Team

Other PROMARK Brands

• Photogenic Professional Lighting
• Radiopopper
• Norman
• Smith-Victor Corporation
• Speedotron
• Quantum
• Cool-Lux
• Logan
• Dot Line Corporation

B&H carries the Photoflex, Radiopopper, Photogenic, Smith-Victor, Cool-Lux, Norman, Speedotron, Quantum, Logan and Dot Line Corporation brands.

Earlier this month the Photoflex announced they were closing their doors after 30 years in the photography industry. An update on the lighting manufacturer's homepage indicates they are actively working on a deal to keep the brand alive.

Their bold "Buy with Confidence" statement is reassuring; it seems as if Photoflex is confident in likelihood of a deal.

Yesterday we posted the news that Photoflex was closing its doors after 30 years in the photo lighting/accessory industry. As it was April Fool's day, we weren't 100% sure if the information listed on Photoflex's website was legitimate or just a prank.

Why were we not sure? Primarily because Photoflex had rented a booth at the Photography Show which ended March 24. Why would a business bother marketing at an event if the business was just about to go under? Another reason to question the closing was that Photoflex had announced a new partnership with distributor Flaghead Photographic Ltd at the beginning of last month.

Today we can confirm that Photoflex is indeed out of business. Yesterday evening I talked with Nan Corber, a paralegal with Binder & Malter LLP (a lawfirm specializing in bankruptcies) who confirmed that Photoflex – a client of theirs – is no longer in business.

However, all hope is not lost. After talking with Nan I received an email from Photoflex that read:

"Yes we are closed however hopeful that the brand will live on with a new owner. Stay tuned as there will likely be a post on the website should that occur."

Popular lighting and accessory manufacturer Photoflex has announced via its homepage that it is closing its doors after 30 years in the industry.

I own a Photoflex Umbrella with Adjustable Frame and love it; I'm sad to see them go. Hopefully they will reconsider their hasty decision to close and continue to bring us high quality, innovative products as the first rays of sunlight dance on the horizon tomorrow. [Sean]

Update: Photoflex has indeed gone out of business. This is not an April Fool's Day joke.