JOBY News

For infrequent, casual underwater photography, it is challenging justify the cost, carry and storage size and weight, and maintenance of an underwater housing for your DSLR or mirrorless camera, especially when the phone already in your pocket is said to be "waterproof".

When reading your smartphone's specifications, you may learn that it (such as an iPhone 14 Pro or iPhone 14 Pro Max) is "Splash, Water, and Dust Resistant³ — Rated IP68 (maximum depth of 6 meters up to 30 minutes) under IEC standard 60529"

But, you always follow the footnotes, and ³ teaches you that the:

"iPhone 14 Pro and iPhone 14 Pro Max are splash, water, and dust resistant and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters up to 30 minutes). Splash, water, and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty." [Apple]

As you know, "water resistant" is not "waterproof". This footnote suggests that getting an underwater housing to protect the expensive phone is a smart move, and a phone in a relatively compact underwater housing is a great option for the infrequent, casual underwater photography goal.

Now, AquaTech teamed with Joby to create a new underwater phone housing to meet this need. From Joby:

JOBY SeaPal

The Premium Waterproof Phone Case that Unleashes Your Creativity Underwater

• A complete ecosystem for smartphone content creation underwater, encompassing outdoor, adventure travel, surfing and other water sports
• Compatible with iPhone 12 / 13 / 14 / 15 and Samsung Galaxy S22 / S23
• Designed by AquaTech: water housings manufacturer for the world’s best ocean creators for over 20 years

JOBY – the reference brand for content creator gear that empowers creators and helps uplift their creativity announces the launch of the JOBY SeaPal: a premium waterproof phone case designed in partnership with AquaTech that takes content creation to new levels, unlocking new creative possibilities to produce stunning footage in and around water.

JOBY has always focused on uplifting the potential of content creators who dream big, supporting their creative journey with a product ecosystem that simplifies content production, making it faster and better while having fun. The launch of the JOBY SeaPal waterproof phone case marks the introduction of an additional creative playground for expert creators, combining JOBY’s deep understanding of the content creators’ needs with AquaTech’s technical know-how of ocean photography for guaranteed reliability.

Fully compatible with iPhone 12/13/14/15 and Samsung Galaxy S22/S23, JOBY SeaPal is the safest ecosystem for smartphone content creation, dedicated to surfers looking to capture epic, wave-riding shots, creators who want to share the beauty of coral reefs or mobile travel vloggers engaged in water activities such as kitesurfing, jet skiing, snowboarding or waterpark adventures. Additionally, JOBY SeaPal is the perfect companion for expert creators on the go who don’t have space to carry bulky, waterproof camera casings or want a quicker alternative to an action camera.

Designed by AquaTech to ensure waterproof, shockproof and dustproof capabilities, JOBY SeaPal allows creators to trust their phones are fully enclosed and protected at all times without fear of damage.

The new JOBY SeaPal collection not only includes the phone case (case depth rated to 10m / 33ft with glass lens port), but also a Bluetooth shutter grip, and a quick release split water dome port with cover, that enables the creation of breathtaking content both above and beneath the water’s surface.

Above water, the clear soft membrane means users can maintain full control of their phones, allowing full navigation of the screen as normal. Below the water surface, the Bluetooth Shutter Grip establishes a connection with the phone to ensure that no action shots are missed.

With JOBY SeaPal, JOBY and AquaTech have created a reliable and versatile ecosystem that empowers mobile content creators to deliver exceptional content whilst enjoying their journey out in the water.

The JOBY SeaPal Collection consists of:

SeaPal Waterproof Case - $239.95 / £219.99
SeaPal 6" Dome - $199.95 / £169.99 [a great option for split under/over water shots]
SeaPal Bluetooth Shutter Grip - $159.95 / £139.99
SeaPal GoMount - $17.95 / £15.99
SeaPal 6" Dome Cover - $19.95 / £16.99
SeaPal Sports Leash - $19.95 / £16.99

The JOBY SeaPal Waterproof Case for Smartphone is in stock at B&H.

What is the best underwater smartphone case? The JOBY SeaPal Waterproof Case for Smartphone is a great option. A low end option is the AquaTech AxisGO, and a high end option is the SeaLife SportDiver Underwater Housing for Smartphones.

Check out the new JOBY Podzilla Tabletop Tripods at B&H.

From Vitec Imaging Group:

JOBY TelePod series now is complete to support cameras and mobile devices, delivering versatility and stability to today’s content creators.

Upper Saddle River, NJ – September 20, 2018 – JOBY, creator of award-winning mounts, stands and grips designed to elevate the potential of the latest mobile and imaging devices, announces the launch of their full line of TelePod products. The TelePod Mobile, TelePod 325 and TelePod PRO Kit telescoping tripods join the already well-known GripTight PRO TelePod in empowering the next generation of storytellers to elevate their creativity.

Designed for the needs of today’s vloggers, photographers and videographers, the TelePod series delivers maximum versatility with the ability to function as a handgrip, monopod, elevated stand or tripod. With dedicated solutions for both mobile and camera, the TelePod provides users the ability to capture content from new perspectives, taking creativity to the next level.

All Models Feature:

Ability to work in four modes:

• Hand Grip: Close legs and hold to get a grip on your content
• Extended Grip: Close legs and extend mount to create selfie stick for overhead or 360 shots
• Elevated Tripod: Extend mount and legs for elevated camera/360 stand
• Tabletop Tripod: Expand legs and retract mount for a compact tripod stand

Compatible with a variety of JOBY mounts.

Built with lightweight, high strength glass-filled composite, ABS plastic, anodized aluminum, stainless steel and TPE.

“Our design process always begins with listening closely to what today’s image makers are saying; this inspired our redefinition of the traditional selfie stick” explains Tim Grimmer, Senior Director of Product for JOBY. “The TelePod series provides solutions for creators working with a mix of photos and videos, providing an extreme amount of versatility for capturing selfies, overhead shots and much more. Content creators love them and that’s what we love to see.”

TelePod Solutions for Mobile Designed for the next generation of mobile storytellers, the already launched GripTight PRO TelePod and the TelePod Mobile securely grip up to plus-size smartphones with endless attachment options. Both models include Bluetooth Impulse remote shutter device.

• TelePod Mobile – This all-in-one selfie stick tripod is designed for mobile and is perfect for vlogging, selfies and more. Securely holds smartphones using the included GripTight ONE mount or small 360 cameras. Locking ball head provides precise composition control for unique angles. Works with multiple JOBY mounts including GripTight mount series, GoPro mount, Flash mount or any ¼”-20 device under 325g.
• GripTight PRO TelePod –The most recent addition to JOBY’s line-up of pro-content creation tools, easily adjusts to landscape or portrait mode for live streaming, vlogging, SnapChat and Instagram stories. Perfect for smartphones, mirrorless, 360 and action cameras or video light. Includes GripTight Pro 2, Cold Shoe Pro, Pin Joint mount and long thumbscrew for versatile setup options.

TelePod Solutions for Camera Created to support point-and-shoot, 360, action cameras, mirrorless and more, the TelePod 325 and TelePod PRO Kit are great for vlogging, overhead shots and stability on uneven surfaces.

• TelePod 325v – The TelePod 325 is designed to meet the needs of creative photographers. A more compact version of our TelePod PRO, this entry-level handheld tripod/vlogging stick is perfect for compact point-and-shoots, 360 and action cameras (additional pin joint mount required) and great for mounting a lightweight microphone or small LED light. Locking ball head provides precise composition control for unique angles. Works with multiple JOBY mounts like GripTight mount series, GoPro Mount, Flash mount or any ¼”-20 device under 325g.
• TelePod PRO Kit – We’ve customized our original GripTight PRO TelePod for photographers. The TelePod PRO kit has maximum versatility due to the inclusion of the JOBY BallHead 1K that offers 360 degree panning and 90 tilt for unlimited angles. The 1kg (2.2 lb) weight capacity is perfect for mirrorless, point-and-shoot, 360, action cams or video light. Expand your attachment options via ¼”-20 mount plus included Pin Joint.

All products will be available early October at select JOBY authorized dealers.

B&H has the JOBY TelePod products available for preorder.

From JOBY:

Redesigned Family of Transformative Tripods Caters to Vloggers and Digital Content Creators

Petaluma, Calif. — October 23, 2017 — JOBY today announced a redesigned GorillaPod™ product line to meet the needs of modern photographers, vloggers and videographers. The modern GorillaPod family of products takes innovation to the next level by anticipating the needs of a new, growing generation of content creators, enabling them to "get a grip" on their subjects, capturing images or video how they want, when they want, with ease. The new family of products will be available for purchase in early October.

In 2006, JOBY changed photography forever by introducing the GorillaPod, bringing flexible tripods for the first time to an innovative generation of photographers. With GorillaPod, tripods could be used on varied terrain, wrapped around tree branches, or positioned on rocky outcroppings, removing limits from photography. With more than 6 million units sold, the GorillaPod is the most recognizable tripod on the market. The newly redesigned line once again breaks existing photography barriers by adding state-of-the-art features including a stainless steel reinforced ball head with 90° tilt, to perfectly shoot portrait or landscape mode for FaceTime, livestreaming and selfies.

"Photography today is changing faster than ever, and photographers are demanding more versatile solutions for their on-the-go lifestyles," said Tim Grimmer, Vice President of Brand and Product for DayMen, JOBY's holding company. "Smartphones and social media are making everyone into photographers. More than 80 million photos are uploaded per day on Instagram, and these new content creators are looking to tools like our next generation GorillaPods to deliver the shots that make them stand out from the crowd."

The new GorillaPod delivers amazing features that allow photographers to take their images to the next level. The full line enables seamless photography, whether shooting portrait or landscape, and has something for everyone – no matter which device they're shooting from: The GorillaPod Magnetic Mini (US MSRP $14.95) a portable, compact tripod with red-hot magnetic feet that enables a multitude of mounting options for your smartphone, point-and-shoot or action camera.

The GorillaPod 325 (US MSRP $24.95) this unique, flexible stand functions as a grip, tripod or wrapping mount. The next generation of the GorillaPod Original, the 325 model features a new, stainless steel reinforced ball head with 90° tilt, allowing easy transitioning from portrait to landscape modes, accommodating compact cameras and devices weighing less one pound (325 grams).

The GorillaPod 325 Magnetic (US MSRP $29.95) a lightweight, flexible tripod with red-hot magnetic feet for a multitude of mounting options for smartphones, point-and-shoot or action cameras weighing less than one pound (325 grams). This model takes all the features of the GorillaPod 325 and adds super strong magnetic feet to attach to any magnetic surface.

The GorillaPod 500 (US MSRP $34.95) is a brand new size, offering all the awesome attributes you've come to expect from GorillaPod, with the added ability to hold devices weighing up to one pound or 500 grams. This tripod is perfectly suited for compact point-and-shoot cameras like the Sony RX100 or PowerShot G7 X.

The GorillaPod 500 Action (US MSRP $24.95) is optimized for action cameras. Still lightweight and compact, the GorillaPod 500 Action supports devices up to one pound (500 grams) in weight. This model features integrated pin-joint mount and long GoPro style thumb screw to mount action cameras like the GoPro Session, GoPro Hero 5 and small format 360 cameras.

The GorillaPod 1K Stand (US MSRP $29.95) is engineered to support up to 1 kg (2.2 lbs.) of equipment. This stand supports a mirrorless camera, flash, speaker, video light or any other device with a ¼-20 tripod mount, at any angle. This flexible tripod can be used for still photography, cinematography, vlogging or live streaming.

The GorillaPod 3K Stand (US MSRP $49.95) this durable stand easily adapts to support compact DSLR, mirrorless cameras, mobile phones or heavier flashes, is engineered to support up to 3 kg (6.6 lbs.) of weight. Ideal for still photography, cinematography, vlogging or live streaming.

The GorillaPod 5K Stand (US MSRP $119.95) this professional grade flexible tripod is the top choice of leading journalists and vloggers - supporting professional camera equipment at virtually any angle, holding up to 5 kg (11 lbs.) of weight.

The BallHead 1K (US MSRP $19.95) is a professional-grade compact ballhead designed for compact mirrorless cameras and devices weighing less than 1kg (2.2lbs). Features 360° panning head and 90° tilt for precise positioning. Pairs perfectly with GorillaPod 1K stand in the GorillaPod 1K Kit (US MSRP $49.95).

The BallHead 3K (US MSRP $39.95) is JOBY's only ballhead with a built in bubble-level, precision engineered for composition control, paired with 360° panning, 90° tilt, quick release clip and the strength to support up to 6.6lbs (3kg). Pairs perfectly with GorillaPod 3K stand in the GorillaPod 3K Kit (US MSRP $79.95).

The BallHead 5K (US MSRP $69.95) is the next generation of the popular BallHead X, specifically designed for pro content creation. Featuring independent pan and tilt functionality for precise positioning, an Arca-Swiss system compatible quick release plate for quick set-up, a numbered scale to accurately replicate angles and enough power to support pro-level DSLRs and devices weighing up to 11 lbs. (5 kg). Pairs perfectly with GorillaPod 5K stand in the GorillaPod 5K Kit (US MSRP $179.95).

The GorillaPod Mobile Mini (US MSRP $14.95) is designed to hold any smartphone, regular or plus size, with or without a case. Rubberized jaws securely hold phone while flexible leg joints ensure stability on any surface. Flexible leg joints provide stability for any size smartphone.

The GripTight Action Kit (US MSRP $49.95) is a lightweight kit to keep smartphones and action cameras locked and ready for action via an integrated pin-joint mount. Mount and stand can be used together or separately. Kit includes Bluetooth® Impulse remote for added versatility.

The new line of GorillaPods continues to build on JOBY's brand leadership for both professional and amateur photographers alike, providing them with innovative, high quality tools to capture compelling shots in any scenario.

From the Vitec Group:

The Vitec Group plc ("Vitec" or the "Group"), the international provider of products and solutions to the Broadcast and Photographic markets, announces that on 22 September 2017 it acquired certain assets and liabilities, primarily comprising the JOBY and Lowepro brands, from the DayMen Group S.a.r.l. ("DayMen"), for a cash consideration of $10.3 million (£7.6 million), on a debt/cash free basis, with an expected total investment of $32.0 million (£23.7 million), including deal costs.

Vitec also announces that on 20 September 2017 it acquired RT Motion Systems Ltd ("RTMotion") for up to £3.4 million in cash, including deal costs. RTMotion provides wireless motor lens control systems for broadcast, cine and video cameras.

Stephen Bird, Group Chief Executive of Vitec, commented:

Vitec is the natural home for JOBY and Lowepro and we know the business well. This is an opportune time to buy these high profile, high quality brands: JOBY has been growing rapidly, reflecting its success in developing innovative new products for the camera accessories market, while Lowepro represents an opportunity to improve margins through cost reductions and integration with Manfrotto, along with the potential for additional benefits as its markets improve.

RTMotion is a high technology business which complements our existing activities and gives the Group additional high quality camera accessories for the expanding independent content creator market.

Both of these acquisitions are an excellent strategic and technological fit, have great prospects, and the two acquisitions together are expected to materially enhance earnings per share in 2018 and beyond.

This is an exciting time for Vitec as we continue to expand our range of innovative, new products for the fast growing image capture and sharing market, and I am delighted to welcome both teams to Vitec.

This acquisition is an excellent strategic fit with Vitec's existing core activities. It gives the Group greater access to the fast growing iPhoneography and vlogging consumer accessories market, and expands its presence in the US market by adding high quality, complementary, leading brands to enhance its Photographic Division.

JOBY and Lowepro products are designed and developed in Hong Kong and California respectively. In 2006, JOBY introduced the patented GorillaPod which has transformed the camera accessories market and, like Manfrotto, JOBY has a strong presence in Apple stores. Lowepro has been a market leader in bags designed to protect electronic and photographic devices since its inception in 1967.

In addition to leading brands, the acquisition brings product marketing resources located in California and expert engineering teams based in the Far East. Dedicated supply chain teams are located in Hong Kong and China where all products are manufactured by third parties and sold globally via independent distributors.

Vitec plans to integrate JOBY and Lowepro into its Photographic Division's existing organisational structure, under the leadership of Marco Pezzana, Photographic Divisional Chief Executive.

Strategic rationale for the acquisition:

This acquisition gives the Group:

• A leading global position in the new and fast growing iPhoneography and vlogging accessories markets, as well as the photographic bags market;
• Increased visibility in the US market to become a leading distributor of premium imaging accessories;
• The potential to continue to improve the core business in the consolidated Photographic Division by
• Leveraging the combined brand portfolio and distributor network
• Consolidating and augmenting procurement capabilities
• Enriching the technical capability of the expanded team;
• An expanded product development team and technical capabilities with access to new intellectual property facilitating Vitec's growth in the higher technology areas of iPhoneography and vlogging accessories with JOBY's GorillaPod;
• The opportunity to get closer to customers by consolidating the strategic relationships with Apple and online retailers such as Amazon, the leading consumer electronics retailers, B&H and other photo speciality retailers; and
• A platform to expand further in APAC and strengthen the Group's presence in China and Hong Kong through the JOBY and Lowepro supply chain teams who are based there.

Financial aspects of the acquisition:

• DayMen reported unaudited results for the year to 31 March 2017 of $73.2 million (£56.3 million) revenue with operating profit* of $1.4 million (£1.1 million). EBITDA was $2.1 million (£1.6 million). Net assets were c. $11.0 million (c. £8.8 million) at 31 March 2017 and gross assets were c. $19.7 million (c. £15.8 million) at this date. Net assets acquired are expected to be c. $1.2 million (c. £0.9 million);
• Vitec has acquired certain assets and liabilities of the DayMen Group S.a.r.l. including subsidiary companies in Hong Kong and China for a cash consideration of $10.3 million (£7.6 million). This is subject to certain post-completion adjustments for changes in net assets;
• The one-off cash costs to implement the integration and deliver cost savings are expected to be approximately $7.0 million (£5.2 million), including deal costs, and will be incurred by the end of 2018. The P&L impact of integration costs will be taken above the line;
• As we transition from a third party distribution model to utilising Vitec-owned distribution there will be an expected $14.7 million (£10.9 million) investment in working capital;
• Pre-tax cost savings of at least $5.0 million (£3.7 million) per annum are expected to be realised by year ending 2018, and at least $7.0 million (£5.2 million) per annum by year ending 2019, through consolidating and simplifying the business, improving procurement and supply chain management, and leveraging Vitec's distribution platform;
• The acquisition is expected to enhance Vitec's adjusted earnings per share in FY 2018 and to be materially enhancing to Vitec's adjusted earnings per share in FY 2019. Excluding integration costs, we expect it to be neutral to adjusted earnings per share in 2017;
• ROCE is expected to be in excess of the Group's average by year ending 2018; and
• The consideration payable to DayMen will be funded from Vitec's available committed bank facilities. Proforma 30 June 2017 net debt to EBITDA would have been 0.9x following the disposal of Bexel and the acquisition of the JOBY and Lowepro brands.

Acquisition of RTMotion

The acquisition of RTMotion is in line with Vitec's strategy of offering innovative and highly technical solutions to the Group's established independent content creator ("ICC") customer base, and will facilitate Vitec's growth in the higher technology area of camera accessories.

RTMotion is an excellent strategic fit with Vitec's Broadcast Division's Creative Solutions Business Unit, complementing Teradek, Wooden Camera, SmallHD, Paralinx and Offhollywood, which also design and produce high quality products mainly for ICCs.

Based in the UK, RTMotion designs and assembles wireless motor lens control systems for video cameras, selling them primarily through direct distribution and a growing reseller network, mainly targeting the ICC market.

RTMotion will become part of Vitec's Creative Solutions Business Unit. There are significant growth opportunities to sell RTMotion's products through Vitec's global sales and distributor network, and the business will benefit from Vitec's marketing, manufacturing and supply chain capabilities.

Under the terms of the acquisition, the initial cash consideration is £2.6 million on a debt/cash free basis, including deal costs and £0.5 million held in escrow. Up to a further £0.8 million cash consideration will be payable dependent on the seller meeting integration and retention targets.

B&H carries JOBY and Lowepro products.

From Joby:

Petaluma, CA, January 6, 2015 – JOBY expands its collection of Pro Series tools for photographers and videographers with the launch of two, Arca-Swiss compatible accessories: UltraPlate 208 and Hand Grip with UltraPlate 208. Designed to be portable, practical and versatile, these precision-built tools provide easy set-ups and a variety of workflow possibilities for today’s active shooters.

“The success of our original UltraPlate inspired us to create additional tools for more complex DSLR rigs and action video set-ups,” said Kate Farmer, JOBY brand manager. “The UltraPlate 208 is an extended quick-release plate that includes eight ¼"-20 mounting holes. The Hand Grip with UltraPlate 208 includes a comfortable and secure grip for grabbing steady photos and footage, along with the new quick-release plate. Both offer thoughtful and durable construction, plus ease-of-use – hallmarks of the JOBY design philosophy.”

The UltraPlate 208 (US MSRP $29.95) is flexible tool for shooters who like to change up gear with lots of combinations, but without a hassle. It works with the JOBY Ballhead X and other Arca-Swiss compatible tripods. Eight mounting holes can support an wide array of gear: a DLSR, action camera such as GoPro, JOBY GorillaPod Arm or Locking Arm, flash unit, microphone or even a smartphone when paired with a JOBY GripTight Mount. The UltraPlate 208 is crafted of high-quality, machined aluminum for long-lasting strength.

The Hand Grip with UltraPlate 208 (US MSRP $49.95) serves as a simplified, but super-durable rig and includes the Arca-Swiss compatible and extended quick-release plate, plus a removable Hand Grip. This power combo may be used to set up a DSLR and action video camera in tandem for quick and easy transitions from stills to motion without having to waste time on gear changes. The durable, aluminum and silicone Hand Grip is lightweight and textured for a comfortable hand feel, plus also includes an additional ¼"-20 mount.

(Shown with optional accessories)

B&H has the Joby UltraPlate 208 and UltraPlate with Hand Grip available for preorder.

From JOBY:

New flash accessory lets photographers use a stop sign, a fence or a door to dramatically improve photo lighting

SAN FRANCISCO, March 25, 2014 – To create more dramatic lighting effects, photographers use off-camera flashes to avoid the flat images that often result from built-in camera flashes. In order to create more interesting lighting angles, a photographer often requires bulky tools or an assistant to hold the flash in place. With the JOBY Flash Clamp & Locking ArmTM photographers can now quickly place off-camera flashes at unique angles for a more professional look.

"We often see awkward setups with off-camera flashes, such as people holding their flash in one hand while holding their camera with the other, or people wrestling with a light stand or pole. We think that JOBY’s tools, with their ability to adapt to their environment, make for a much more fun and imaginative way of positioning your flashes." said Michael Jue, director of product design at JOBY.

The JOBY Flash Clamp & Locking Arm innovates with a clamp that lets users quickly secure their Canon Speedlite 430 EX II Flash, Nikon SB-700 AF Speedlight i-TTL Flash, PocketWizard Plus III, or any other wireless flash to any surface less than two inches (5.08 centimeters) in width. Now, a stop sign can hold the primary key light. To bring more details to shadows, a fence can mount a fill light. To separate the subject from its background, the top of a door can be a backlight platform. The locking arm also has two fully articulating ball joints that position the flash at any angle needed while providing a long-lasting hold. The Flash Clamp & Locking Arm comes with a removable Universal Flash Shoe that can be used on any tripod with a 1/4"-20 screw.

"To achieve good lighting, it’s critical to create the best angles," said Noah Balmer, lead designer at JOBY. "Some people see everyday objects at the shoot as nuisances and obstacles. At JOBY, we see them as photography platforms. Combine a few Flash Clamp & Locking Arm with our GorillaPod Hybrid or SLR-Zoom, and now, the whole world becomes your flash mount."

The JOBY Flash Clamp & Locking Arm retails for $39.95 (US MSRP) and is available for purchase at popular photospecialty retailers and consumer electronics stores. The Universal Flash Shoe can also be bought separately for $4.95 (US MSRP).

B&H carries the JOBY Flash Clamp and Locking Arm and the Universal Flash Shoe.

From Joby:

New Pro Sling Strap lets professional photographers shoot then secure their camera instantly and safely even in the most active situations.

SAN FRANCISCO, October 24, 2013 Building on the success of its UltraFit Sling Strap, JOBY introduces the Pro Sling Strap for professional photographers. With its patent-pending SpeedCinch pulley system, the Pro Sling Strap length dynamically adjusts, letting photographers quickly secure their DSLR camera in one moment and shoot in the next. Made with the highest-quality custom textiles, the Pro Sling Strap continues JOBY’s focus on marrying design and engineering to create innovative products.

The feature that sets the Pro Sling Strap apart from other camera slings is its SpeedCinch pulley system, which lets pro photographers secure their camera close to their body to keep it safe and then instantly deploy it to take a shot. SpeedCinch has two modes: a fast-cinch mode for instant deployment and a locked mode where photographers can run, hike or bike without putting their DSLR in harm’s way. For additional peace of mind, the Pro Sling Strap also comes with a camera tether.

"Many photographers, even pros, settle for stock camera straps which can be uncomfortable, bulky and unsafe," said Michael Jue, director of product design at JOBY. "We don’t think a $4,000 camera should just hang on your shoulder like a messenger bag. Today’s pro photographers shoot in more crowded, dynamic settings and need a camera strap that not only protects their camera, but also deploys quickly to capture the shot as it happens."

To build the Pro Sling Strap, JOBY searched globally for materials with the right combination of weight, size and durability. Using computer-controlled looms, JOBY created a custom textile for this new shoulder strap. The Pro Sling Strap compresses to a tiny footprint in a camera bag but is still extremely durable and supple. "As soon as photographers touch our camera strap, they’ll feel the research and design that sets it apart," said Fred Polito, JOBY designer.

Retailing at $69.99 (US MSRP), the JOBY Pro Sling Strap is available in S-L and L-XXL sizes. JOBY camera straps are available for purchase at popular photography retailers and consumer electronics stores.

Adorama carries the Joby Pro Sling Strap (S-L).

From JOBY:

Introducing the JOBY UltraFit Hand Strap with UltraPlate™ that will Fit any Tripod and JOBY DSLR Wrist Strap that Automatically Cinches to Protect Your Camera

SAN FRANCISCO, September 10, 2013 – JOBY introduces two new versatile and adaptable camera straps to its line of functional, ergonomic and stylish products. JOBY’s UltraFit Hand Strap with UltraPlate allows photographers to seamlessly transition from comfortable, handheld shooting to capturing composed shots on a tripod. The DSLR Wrist Strap from JOBY protects DSLRs or mirrorless/CSCs (compact system cameras) from accidental drops with an innovative cinching design.

"As we always aim to achieve with all JOBY products, our new UltraFit Hand Strap with UltraPlate and DSLR Wrist Strap enable professional and enthusiast photographers to utilize their gear in an even greater way," said Michael Jue, director of product design and management. "The products’ ergonomic designs provide lightweight comfort without compromising camera security," he added.

Introducing the JOBY UltraFit Hand Strap with UltraPlate

The UltraFit Hand Strap with UltraPlate is a useful combination of a streamlined hand strap and universal quick-release plate. Photographers can keep the hand strap attached to their camera while mounting it to a tripod or even using another camera strap. The hand strap is compatible with standard and pro DSLRs with or without a battery grip.

A comfortable hand strap that offers ultimate ease for shooting in hand, the UltraFit Hand Strap with UltraPlate is also ideal for shooting with a tripod. The UltraPlate features a universal tripod quick-release plate with built-in Arca-Swiss compatibility. Unlike most baseplates on the market, the UltraPlate has two additional 1/4"-20 screw mounts.

Photographers can attach all types of accessories to the UltraPlate without removing the hand strap (unlike other camera straps). Types of accessories that may be added while the hand strap remains attached include JOBY’s Ultra Fit Sling Strap or other camera straps, flash brackets, and other tripod quick-release plates found on all leading tripod brands. This innovative baseplate design makes the JOBY UltraFit Hand Strap with UltraPlate compatible with all camera tripods and camera straps.

The hand strap features JOBY’s UltraFit Layered-Pad Technology™, which provides lightweight support without the bulk. The thin strap pad conforms to the shape of one’s hand and will not interfere with use of the camera’s controls. The UltraPlate’s practical design also provides easy access to a camera’s battery door for changes on the fly.

The UltraFit Hand Strap with UltraPlate from JOBY is an ideal accessory for today’s photographers who like to quickly alternate between shooting modes without hassle.

Introducing the JOBY DSLR Wrist Strap

The DSLR Wrist Strap is a simple cinching wrist strap designed for DSLRs or mirrorless/CSCs. Lightweight and comfortable – weighing less than a half ounce – it is JOBY’s minimalist solution to keeping your camera safe and secure. Featuring a strongly braided cord with a smooth, soft-to-touch finish, the strap is designed to automatically tighten around the wrist if the camera is dropped. The DSLR Wrist Strap was designed for users who do not want a camera strap that gets in their way but crave the security a camera strap provides.

A minimal wrist strap solution with a fail-safe hold, the DSLR Wrist Strap connects to a DSLR or mirrorless/CSC via universal shoulder lug attachment. The DSLR Wrist Strap comes in one adjustable size to fit most wrists and in two colors: charcoal and neon green.

Adorama carries the Joby UltraFit Hand Strap and other JOBY products.

From JOBY:

Revolutionize Your Smartphone Photography and Videography with JOBY GripTight Smartphone Stands

JOBY Unveils 3 iPhone® & Android™ Stands for Smartphone Users Craving Creative Possibilities

SAN FRANCISCO, Calif., October 24, 2012 – JOBY JOBY is excited to announce the launch of the GripTight™ collection of Android and iPhone stands, versatile and universal solutions for smartphone users who take photos, capture video and view media everywhere they go. Known for its award-winning flexible GorillaPod™ camera tripods, JOBY expands creative possibilities with this new collection of stable, compact, lightweight and ultra-portable products that fit the best-selling smartphones (including iPhone® 5, Samsung Galaxy S® III and Nokia Lumia 920) – with or without protective cases.

The GripTight products let you create your own portable photography and video studio by helping you improve photo clarity, shoot from unique perspectives, capture shake-free video, and enhance your photo and video apps. Comfortably watch and enjoy video, browse websites, or Skype and video conference anywhere and everywhere. All thanks to the stable, hands-free positioning of these innovative designs.

"Because smartphones are now the cameras that are always on hand, consumers are using these devices more frequently to shoot photos and video," said Laura Kawakami, JOBY brand and product marketing director. "Our versatile GripTight collection empowers iPhone® as well as Android™ and Windows® smartphone users to 'get a grip' on creativity and discover even more ways to use their smartphone cameras."

The rock-solid GripTight Micro Stand is the only pocket-sized smartphone stand in the market. Designed with a steel inner frame and zinc alloy legs, the Micro Stand is sleek and durable enough to stash in a pocket or on a key chain for on-the-go convenience. Grippy, rubber feet allow users to stabilize their smartphones on uneven surfaces, and the mini-ballhead tilts 36 degrees in any direction for precise control of photo and video composition. The Micro Stand is ideal for smartphone photographers who want to be in their photo with friends or who love to watch YouTube™ videos in a café. It's portable, convenient and easy to set up.

The GripTight GorillaPod Stand is an incredibly adaptable and all-terrain solution. Designed with flexible, wrappable joints and grippy, rubber feet, this solution allows users to secure their smartphones to all kinds of objects and stabilize them on all types of surfaces for the optimal perspective as they shoot photos, capture video and enjoy media. Ideal for city and wilderness adventures, the GripTight GorillaPod Stand is the perfect companion on an urban trek while photographing meals for a foodie blog, or on your next camping trip for setting up in-tent movie nights.

The innovative GripTight Mount is compatible with GorillaPod™ camera tripods and standard tripods via a universal, stainless-steel ¼-20" thread. The Mount makes it easy to stabilize and position your smartphone to do everything from composing a challenging shot to capturing a time-lapse photo series or capturing a full-length video.

Stable and hands-free. Compact and lightweight. Designed for limitless possibilities and almost any smartphone, the GripTight collection from JOBY allows smartphone users to expand their creativity and improve their mobile photography and videography with three versatile, portable products that make perfect gifts for the holidays.

The GripTight Mount is available for $19.95 (US MSRP). The GripTight Micro Stand and GripTight GorillaPod Stand are available for $29.95 each (US MSRP). All products may be purchased at popular big-box retailers, consumer electronics, mobile and online stores, and at joby.com.

B&H carries JOBY products.

From Joby:

Revolutionary Camera Strap Line Delivers Comfort & Performance for Photographers

JOBY Brings Breakthrough Design Expertise with a New Ultra-Comfortable Camera Strap Line

SAN FRANCISCO, Calif., September 18, 2012 – JOBY is excited to announce the launch of its innovative line of comfortable, high-performance camera straps: the JOBY UltraFit Sling Strap™ and JOBY 3-Way Camera Strap™. Known for its family of best-selling, flexible GorillaPod™ tripods, JOBY extends its technical design expertise to reinvent and refresh this essential camera accessory for shooters on-the-go. The camera straps are designed to accommodate both CSC (compact system camera) and DSLR cameras and are available in a quick-draw, cross-body design for men and women, in addition to a versatile 3-way wearing option.

“We opened up the possibilities for photographers to take their cameras anywhere and position on any surface with our breakthrough tripods,” said Michael Jue, director of product development. “Now we’re thrilled to offer a line of camera straps that combines the latest technology with premium materials to provide incredible comfort and quick camera access so photographers can shoot more efficiently on-the-go. Through rigorous testing with pro photographers, we’ve designed straps that make the camera feel lighter and conveniently accessible for hours, whether you’re shooting a breathtaking landscape on a hike or capturing a moment in a crowded tourist destination.”

The JOBY team conducted extensive user studies with more than 500 photography professionals and enthusiasts and pinpointed how camera straps should fit and move on the body. This exhaustive research resulted in the patent-pending UltraFit Sling Strap™, with separate versions designed specifically for men and women. It is built with JOBY’s exclusive UltraFit Layered-Pad Technology™ for lightweight support without the bulk of thick padding. An ergonomically placed pivot ring and pressure-relieving foam pad allow the strap to conform to the shoulder and torso of the body and evenly distribute the weight of the camera for long-wearing comfort.

In both the men’s and women’s sling straps, the innovative SpeedCinch™ system secures both camera and strap close to the body to free up the photographer’s hands and keep the camera secure when shooting in busy or crowded environments. When going for the next shot, the system automatically extends the strap length so the photographer can bring the camera to eye level in one fluid and fast motion. In both versions, premium materials such as stainless steel and glass-filled nylon plastic provide superior durability and a secure connection to a camera via a ¼-20" threaded accessory mount.

JOBY designed the patent-pending 3-Way Camera Strap™ to offer photographers a versatile and portable solution with three wearing modes: wrist, neck and shoulder. A convenient alternative to wrapping a neck/shoulder strap around the wrist, this compact strap allows shooters to minimize muscle fatigue with multiple ways to support the weight of the camera. The 3-Way Camera Strap™ allows quick access to impromptu shots in wrist mode or a hands-free option to change lenses in neck/shoulder mode. The breakthrough design uses retractable Dyneema® cord (providing up to 90 pounds or 40.8 kilograms of tensile strength) to adjust the strap length and secure the camera in place.

The new UltraFit Sling Strap™ is available in both male and female options for $49.99 (US MSRP). The new 3-Way Camera Strap™ is available for $39.99 (US MSRP). The JOBY camera strap line may be purchased at popular photo specialty, consumer electronics and online stores and at joby.com.

Revolutionary design. Ultra-comfortable fit. Superior performance. The new UltraFit Sling Strap™ and 3-Way Camera Strap™ designs from JOBY create a new standard in camera straps and give photographers the freedom to shoot on-the-go with incredible comfort, fluidity and speed.

B&H carrries Joby products.

Joby Press Release:

JOBY UNVEILS THREE INNOVATIVE NEW CAMERA TRIPODS FOR HOLIDAY SEASON

New Additions to the Popular GorillaPod Family Support Compact System Cameras and Photography On-the-Go

September 28, 2011, SAN FRANCISCO, CALIF.: – JOBY is pleased to announce the launch of three new portable tripods to extend the innovation of the massively popular GorillaPod product line: the GorillaPod Micro 250, GorillaPod Micro 800 and GorillaPod Hybrid. The three new products are designed to meet the needs of today’s digital camera consumer, whether an enthusiast who shoots on-the-go with a point-and-shoot camera or prosumer sporting the latest compact system camera.

“The JOBY brand has its heritage in photography – that creative passion is in our blood,” explains chief executive officer Forrest Baringer-Jones. “Since the GorillaPod Original launched more than five years ago, we’ve made it our mission to inspire consumers with innovative camera accessories. We’re thrilled to strengthen our core family of GorillaPod flexible tripods with the new GorillaPod Hybrid designed specifically for popular compact system cameras and new GorillaPod Micro series, a pair of revolutionary, portable, always-on micro tripods. At $19.95 - $39.95, the products make perfect gifts for any type of photographer.”

Forever at your camera’s side, GorillaPod Micro is the indispensable companion for your point-and-shoot as the first always-on tripods that offer the stability, range of movement and versatility of full-size supports. Elegantly concealed beneath the base of the camera, the sleek form is convenient to carry and easily fits in any camera case or pocket. The aluminum and zinc alloy construction is engineered for dependable stability, quick deployment and precise ball positioning. Plus, the colorful rubber grips provide rock-solid footing on any surface. Now you can capture crisp low-light landscapes, join group portraits and record time-lapse party scenes, wherever your adventures take you.

The GorillaPod Micro series represents a revolution in camera positioning and stabilization on-the-go with sleek, always-on tripods that feature a machined aluminum positioning ball with up to 36° of movement in any direction. The GorillaPod Micro 250 supports point-and-shoot cameras weighing up to 250g (8.8 oz.), while the GorillaPod Micro 800 supports hybrid cameras weighing up to 800g (1.75 lbs.).

Designed for the rapidly growing segment of compact system cameras (CSC), the GorillaPod Hybrid supports cameras weighing up to 1kg (2.2 lbs.) and is the perfect versatile tripod for the demanding, active photographer. The flexible, wrappable legs provide rock-solid stabilization on any surface and integrated aluminum ball head (±90° tilt, 360° pan) enable precise positioning to capture professional-quality images without the size and weight of a traditional full-size tripod system. Whether you’re staging a last-second street portrait, shooting time-lapse photos or recording stable, shake-free video, GorillaPod Hybrid unleashes the power of your hybrid camera.

The $19.95 GorillaPod Micro 250 is available in grey, red, and blue. The GorillaPod Micro 800 retails for $29.95 in grey, while the GorillaPod Hybrid is available in grey and red for $39.95. All three new GorillaPod products are available for purchase today at popular photography, consumer electronics, outdoor retailers and internet stores, including Adorama, Amazon.com, B&H and more.