Eyefi News

From Eyefi:

UPDATE: Information Regarding "End of Life" (EOL) of X2 and Prior Generation Products

We have started work on a new desktop software utility designed to enable impacted cards to continue operating beyond the previously announced EOL date of September 15, 2016. The new software is called the "Eye-Fi X2 Utility" (X2U) and will be provided free of charge as a download.

The X2U will enable cards impacted by the EOL to transfer images to a desktop computer via an Infrastructure or Direct network connection. The utility will be made available in early August on the Mac (OS X) platform. We are also exploring the feasibility of offering the X2U on the Windows platform but are unable to commit to availability at this time. We will provide updates should this situation change.

X2U will be a one-time release provided to enabled continued use of an EOL impacted card for desktop transfer only on a transitional basis. The utility will not have the full capabilities of Eye-Fi Center and/or Eye-Fi View. ALL other Eye-Fi provided software will have to be uninstalled prior to installing the X2U on a supported device. The company will provided X2U documentation and knowledge base but no help desk support, no warranty and restrictive terms of service.

More information about this project will be available in this Community section the week of August 8th.

B&H carries Eyefi Mobi Pro wireless SDHC memory cards.

From Eyefi:

To Our Eye-Fi X2 and Earlier Generation Product Customers:

This message is for customers that purchased an Eye-Fi Pro X2 or earlier generation products prior to March 2015. Effective today, June 30th 2016, we will no longer be offering support for our legacy product lines, a complete list of which appears below. This notice formally begins the final stage of the “end-of-life” (EOL) process started in mid-2015 for the affected products. It’s very important that customers cease using these products no later than September 16, 2016 as some key services these products rely on will be shut down at that time. All customers who have a Mobi or Mobi Pro products purchased since 2013 are not affected by this announcement.

We began EOL on these product lines in 2015 largely driven by technological obsolescence of some of the key technologies included in these products. The primary technologies relate to Internet security and authentication mechanisms that were state-of-the-art in 2007 when we built them into our products but have since proven to be vulnerable. Since mid-2015 we have been offering migration services free of charge for Customers who have paid Eyefi Premium accounts. We will continue to offer this service migrating your Eyefi View data to Eyefi Cloud. You can request a migration here. For those customers that wish to use an Eyefi Mobi Pro card in place of their earlier generation products, we have also made a limited quantity available at a deep discount, see details here if you wish to take advantage of this offer.

Please note that we will maintain our customer service Web site and content for all customers. The support site includes detailed explanations for how to accomplish migration to Eyefi Mobi/Mobi Pro and Eyefi Cloud services. We are grateful to all the customers around the world that used Eye-Fi products in the past as well as for our newest customers. The EOL of a product line is always difficult and we have made every effort to minimize the impact of this change on our customers. Thanks for your loyalty and understanding.

LISTING OF IMPACTED PRODUCTS

Customers with Eye-Fi 1.0 product line and Eye-Fi Premium subscriptions will be impacted by this EOL process. Effective September 16, 2016 the following products may no longer operate:

Eye-Fi 1.0 Products:

• All original pre-X2 products (Original, Home, Share, Explore, Video Share, Video Explore, Pro)
• 4GB Geo X2
• 4GB Connect X2
• 8GB Explore X2
• 8GB Mobile X2
• 8GB Pro X2
• 16GB Pro X2
• Visioneer X2
• Sandisk X2
• Eye-Fi Windows desktop software (Eye-Fi Center)
• Eye-Fi Mac desktop software (Eye-Fi Center)
• Eye-Fi app for iOS
• Eye-Fi app for Android
• Eye-Fi Center web app

The Mobi, Mobi Pro and Eyefi Cloud products and applications are unaffected and will remain operational with continued future developments.

Frequently Asked Questions

• I just purchased an X2 card, why isn’t it supported?
  Eye-Fi began phasing out sales of the X2 product line in 2012. The last version produced by the company were sold through authorized channels in the United States in March, 2015. Although Eye-Fi stopped shipments of these products via authorized channels, some units were still available from third party sellers and after-market resellers. Eye-Fi’s warranty period for the affected products purchased through our authorized channels has expired.

• Will I still be able to create an Eye-Fi Center account after September 16th?
  No, you will not be able to create an Eye-Fi Center account or log in to an existing Eye-Fi Center account.

• Can I still download and install Eye-Fi Center applications after September 16th?
  The Eye-Fi Center applications can be installed, but since account creation and logging in will no longer work, these applications will not be functional.

• Will I be able to use my Eye-Fi 1.0 card after September 16, 2016?
  Certain functions, such as Direct Mode, may not be directly impacted by our end of life process. If you wish to try Direct Mode you will need to set it up prior to the end of life date. You can find instructions on how to set up direct mode here for Android and here for iOS. Please note that while Direct Mode may not be directly affected, Eye-Fi applications will no longer be updated for operating system updates, and their functionality is not guaranteed - additionally, no support will be provided either for the setup or functionality of Direct Mode.

THERE IS NO GUARANTEE THAT DIRECT MODE CONFIGURATIONS WILL CONTINUE FUNCTIONING AFTER THE SEPTEMBER 16, 2016 SHUT DOWN.

From Eyefi:

Photo management leader adds photo-enthusiast community app to its suite of products and services; challenges photographers to push the envelope of their creative style, and engage with and inspire other photographers.

Mountain View, Calif.—November 12, 2015— Eyefi, the global leader in digital photo-management apps and services, has acquired OKDOTHIS, the app that pioneered idea-sharing for photographers with its unique way of inspiring photographers to stretch their creativity. The acquisition expands Eyefi’s scope into a new area of digital photography: engaging directly with photographers to inspire creativity and the exchange of ideas. The terms of the transaction were not disclosed.

OKDOTHIS popularized the idea of a daily photography “DO” – an idea or suggestion designed to trigger creative inspiration for photographers. OKDOTHIS was created through a partnership between Nashville, Tennessee based Aloompa and Jeremy Cowart, acclaimed photographer and founder of See University. In 2014 Jeremy was recognized as the most Socially Influential Photographer on the Web. His body of work includes portraits of many familiar names such as Taylor Swift, Kelly Clarkson, Tim Tebow, Sting and many others.

“When I meet photographers around the world, one common theme emerges: exploring new ideas to evolve their skills and get more enjoyment and satisfaction from their photography. That was the idea that led to the creation of OKDOTHIS,” said Jeremy Cowart. “Being a part of Eyefi means we can scale this idea and bring OKDTOTHIS to photographers everywhere.”

“We are delighted that the OKDOTHIS team has joined Eyefi,” said Matt DiMaria, CEO of Eyefi. “Eyefi has always focused on helping photographers be more productive so they can focus on creativity. With OKDOTHIS, we’re adding the power of social interaction and engagement among photographers to inspire them to challenge and learn from each other.”

OKDOTHIS Challenges Photographers to be More Creative

OKDOTHIS is an innovative community of photographers who, every day, celebrate the role of creativity in the art of photography. The app is designed to get them out of the rut of taking the same picture over and over again by providing a “DO” — a specific idea of what subjects to shoot and what mood, topic, theme or attribute to highlight. OKDOTHIS encourages photographers to ‘stretch’ beyond their standard shooting styles. There are several categories of DOs, ranging from art & design, sports, work, life highlights, etc. Examples of some thought-provoking DOs include:

• Defy gravity!
• Doors that you wish could talk
• Epitomize a city in one photograph
• Tenebrism: violent contrasts of light and dark, where darkness dominates the image

Photographers can simply browse, select a DO, and use their phone to take and post the photo on the spot. Alternatively, a photographer might want to plan a day of DOs — select a few on which to focus for the day, head out with a preferred digital camera, and shoot. With the Eyefi Cloud integrated with the OKDOTHIS mobile app, photographers can now use photos from their digital camera (with a Mobi WiFi SD card) or their WiFi camera to submit a photo for one of the challenges.

B&H carries Eyefi Wireless Memory Cards.

From Eyefi:

Pioneer of digital camera connectivity through its award-winning WiFi SD product line delivers first and only app for instant photo and video transfer from virtually any digital camera; photographers now have an integrated cloud photo-management solution for all their cameras.

Mountain View, Calif. – October 8, 2015 – Eyefi, the global leader in digital photo-management apps and services, just made it possible for photographers to choose a single app and cloud service to manage all the photos and videos they shoot on every single camera they own. Now that Eyefi supports the latest WiFi cameras from the leading manufacturers, there’s no need for photographers to use a mix of camera-specific apps to transfer photos to a computer. Instead, Eyefi’s smart apps automatically download photos from any device and push them to Eyefi Cloud, where they are consolidated and organized with all their other photos and videos — for viewing, editing and sharing.

“Eyefi is the only photo-management solution that works from the moment of capture, automatically transferring and organizing all photos into a unified and organized collection, regardless of which camera they originated,” said Matt DiMaria, Eyefi CEO. “For the first time, photographers now have a single app and cloud service that elegantly manages what they shoot on every camera they use. With Eyefi Cloud as their media hub, photographers can spend more time taking and enjoying photos, and zero time messing with cables and a patchwork quilt of desktop and mobile apps.”

Expanded WiFi camera connectivity for Canon, Casio and Nikon
Original-resolution photos —and now, videos— shot with any of the 50+ WiFi cameras supported by Eyefi are instantly transferred from the camera to a smartphone, tablet or desktop, and then to Eyefi Cloud, Eyefi’s advanced photo-management solution. Eyefi Cloud automatically analyzes, tags, organizes and displays them alongside images captured with all the photographer’s other cameras, including DLSR cameras equipped with an award-winning Eyefi Mobi WiFi SD card, smartphones, and tablets.

Eyefi Cloud now supports video as well as images
Until now, many photographers have had to manage their videos separately from their photos. With support for video now included, Eyefi Cloud makes it possible to see photos and videos on the same timeline, and create vivid stories that combine stills and motion. Videos are automatically synced and secured in the cloud, and made available for streaming to all connected smartphones, tablets and computers.

Eyefi: the only integrated photo-management solution for photographers
Eyefi has deep roots in the photography sector, where its award-winning Mobi Pro WiFi SD cards have led the market by providing cable-free transfer of images to a smartphone or tablet. Eyefi Cloud gives photographers a powerful platform to manage and safeguard all their photos and videos:

• Wireless photo transfer from any digital camera or smartphone. Eyefi’s smartphone and tablet apps automatically transfer new images and videos captured using any device, including digital cameras equipped with an Eyefi Mobi card, smartphones and tablets, or the latest generation of WiFi-enabled digital cameras. With Eyefi, photographers never have to connect their cameras to their computers.
• One unified and intelligently organized photo collection. Images from every device (even photos stored on a computer) are consolidated into one collection in the cloud, organized by date and time, and always available. Advanced image analysis automatically classifies and indexes photos by location, device, lens, aperture, speed or any of 10 categories and 80 sub-categories — making it easy to find, enjoy, edit or share images, no matter where you are.
• Automatic backup to both the cloud and to any local device. The best of both worlds: combined cloud and desktop storage. Eyefi gives photographers complete control over how and where they store and archive their photos. Eyefi desktop apps can be configured to automatically archive locally (for example on network storage) any new image transferred to Eyefi Cloud from an Eyefi mobile app. Users control where their original images are stored: on the WiFi SD card in their camera, on their mobile device, in the cloud, and on their desktop — eliminating any possibility of an image being lost or damaged.
• Every photo, accessible from any device. Eyefi Cloud optimizes presentation of high-resolution images for each device, ensuring fast display and minimizing local storage requirements. Images on smartphones and tablets are stored in a local, synchronized database that can be viewed even when the device is “airplane mode.” At last, the photographer’s entire photo collection is available for viewing, curating, editing and sharing—anytime, anywhere.
• Resolution is never compromised. Eyefi transfers original-resolution photos and videos from the camera to the mobile device or desktop to the cloud keeping them safe and secure and always accessible for download at anytime.

Pricing and availability
Eyefi WiFi camera connectivity is available for free to Eyefi Cloud customers. For a list of supported WiFi cameras, see Eyefi WiFi cameras. Eyefi Cloud memberships are $4.99/month for unlimited photos and up to 300 videos/month with a maximum length of 15 minutes per video. All Eyefi Mobi Pro cards include one year of Eyefi Cloud membership and are available starting at $69.99.

B&H carries Eyefi Wi-Fi Memory Cards.

From Eyefi:

Automatic wireless image transfer, organization and backup to both cloud and desktop provides ultimate convenience for vacation, celebration and professional photography.

MOUNTAIN VIEW, Calif., September 3, 2015 — Eyefi, the global leader in digital photo apps and services, has expanded the appeal of its WiFi SD card offering, with a 16GB edition of its award-winning Mobi Pro product line. Mobi Pro 16GB provides parents, photography enthusiasts, and professional photographers with instant access from any smartphone, tablet or PC to the high quality images they capture using their digital camera. Mobi Pro 16GB includes one year of Eyefi Cloud, providing unlimited storage and synchronization to the cloud. Eyefi Cloud also archives RAW, JPEG and video files to the photographer’s desktop computer. With Mobi Pro photographers can enjoy the ultimate convenience, peace of mind and enjoyment for all of their high-quality images.

"By offering a 16GB version of our award-winning Mobi Pro WiFi SD card with one year of Eyefi Cloud membership, we’re enabling more photographers to benefit from the convenience and power of EyeFi Cloud,” said Laura Torres, VP of product marketing at Eyefi. “Eyefi goes to work the moment an image is captured, automatically creating a consolidated and intelligently organized photo library synced with all devices, securing photos in the cloud, and even archiving them to desktop computers. It’s like having a photo assistant with you on every shot.”

“When I use Eyefi Mobi Pro and Eyefi Cloud I can spend more time behind the camera focusing on what I love most: taking photos,” said Doug Churchill, commercial photographer and documentary filmmaker. “My clients benefit from instant access to their photos and I benefit from peace of mind knowing my work is safe and secure on my camera, my smartphone and my desktop computer.”

The best value WiFi SD card for automatic image transfer – Simple and fast to set up, Mobi Pro provides photographers with unequalled power and flexibility when capturing images.

• Selective transfer: Gives photographers control over which images to transfer from their camera to their mobile device or computer for editing, sharing and syncing.
• Wireless RAW & JPEG file transfer: Fast, wireless transfer of both RAW and JPEG images provides photographers the flexibility to integrate Mobi Pro with their preferred tools and workflow. Send JPEG images to your mobile device for instant preview, quick editing and sharing with others. Send RAW files directly to your desktop or laptop computer for post-processing with tools such as Adobe Lightroom.
• Infrastructure and direct mode network support: Images are securely and automatically transferred whether shooting on location, at home or in a studio. Away from home, Mobi Pro creates its own WiFi hotspot to enable instant transfer. At home, Mobi Pro connects to a local network to instantly transfer images at high speeds.

Eyefi Cloud: The most complete solution for managing all your digital photos – Eyefi Cloud is a complete imaging solution that supports automatic transfer of new images captured using any device: a digital camera equipped with an Eyefi Mobi card, a smartphone camera, or the latest generation of WiFi-enabled digital cameras from GoPro, Olympus and others. Photographers can even upload existing photo collections from their PC or Mac using Eyefi desktop apps. The one-year Eyefi Cloud membership provides access to an unlimited number of photos of at full resolution, including RAW format images. With Eyefi Cloud, photographers benefit from:

• One unified and intelligently organized photo collection: Original-resolution photos from any source are consolidated into one collection and organized by date and time, and are always available in Eyefi Cloud. In addition, advanced image analysis automatically classifies and indexes images into 10 primary categories and 80 sub-categories to make it easy to find images to enjoy, edit or share.
• An entire photo library in your pocket: The Eyefi mobile apps work with Eyefi Cloud to render every image synchronized to any mobile device in high resolution, while using a fraction of the memory of the original image. Device-resident images are stored in a local, synchronized database that can be viewed even when the device is off a data network in “airplane mode.” As a result, photographers can enjoy their entire photo collection for viewing, curating, editing and sharing—anytime, anywhere.
• The best of both worlds—combined cloud and desktop storage: Eyefi gives photographers complete control over how and where they store and archive their photos. Eyefi desktop apps can be configured to automatically archive any new image transferred to Eyefi Cloud from an Eyefi mobile app. Users have control over where their original images are stored: on the WiFi SD card in their camera, on their mobile device, in the cloud and on their desktop, virtually eliminating any possibility of an image being lost or damaged.

Pricing and availability
Mobi Pro 16GB is available worldwide through online and specialty retailers. Priced at $69.99, the card comes with one full year of membership to Eyefi Cloud with unlimited syncing and storage – a $49.99 value.

B&H carries the Eyefi Mobi Pro 16GB SD Memory Card.

From Eyefi:

Advanced wireless image transfer features, photo apps and integrated cloud service deliver ultimate convenience for all photographers.

MOUNTAIN VIEW, Calif., March 12, 2015 — Eyefi, the global leader in digital photo apps and services, today launched Eyefi Mobi Pro, a new 32GB WiFi SD card — the most powerful WiFi SD card ever. Mobi Pro is the latest in the company's product portfolio and combines advanced wireless transfer features with photo apps and integrated cloud services for photographers who appreciate speed, power and convenience. Eyefi Mobi Pro builds on the success of Eyefi Mobi — the leading WiFi SD card — that combines the quality of a digital camera with the convenience of a smartphone and the power of the cloud.

"Mobi Pro is the foremost product from Eyefi that builds on the state-of-the-art wireless image transfer and syncing we pioneered with Eyefi Mobi and Eyefi Cloud," said Matt DiMaria, CEO of Eyefi. "By adding RAW wireless transfer and workflow features demanded by photography customers around the world as well as powerful, automated photo categorization and search features it is now easier than ever to find, access and enjoy all your photos on any device at any time."

The most advanced WiFi SD card for image transfer
Simple and fast to set up, Mobi Pro provides photographers with unequalled power and flexibility when capturing images.

• Selective transfer. Gives photographers control over which images transfer from their camera to their mobile device or to their computer for editing, sharing and syncing.
• Wireless RAW & JPEG file transfer. Fast, wireless transfer of both RAW and JPEG give photographers the flexibility to work the way they want using the tools they want. Send JPEG images to your mobile device for instant preview, quick editing and sharing with others. Send RAW files directly to desktop for post-processing with tools such as Adobe Lightroom.
• Infrastructure and direct mode network support. Images are securely and automatically transferred whether shooting on location, at home or in a studio. Away from home, Mobi Pro creates its own WiFi hotspot to enable instant transfer. At home, Mobi Pro connects to a local network to transfer images at high speeds.

Integrated apps and services speed workflow
Every Eyefi Mobi and Mobi Pro WiFi SD card includes fully integrated mobile and desktop apps that work from the moment of capture, speed workflow and make it easy to find and access photos anytime, anywhere. With the launch of Mobi Pro, powerful new capabilities have been added to Eyefi Cloud and apps.

• Instant image compare. Advanced photo visualization tools let photographers quickly compare photos and view detailed image data such as shutter speed and aperture settings (EXIF data) to further enjoy their images and improve their skills.
• Pictures in your pocket. Eyefi mobile apps work with Eyefi Cloud to intelligently retain original resolution images while rendering the best image for the viewing device. As a result, photographers can enjoy their entire photo collection on all their devices at any time. With Eyefi photo-uploading, photographers can even add all their computer-stored photos to their collection and enjoy them on any device.
• Intelligent image categorization. Eyefi Cloud uses advanced image analysis to automatically classify images for instant organization, sharing and search by category. In addition to basic date, time and geo locations, images are automatically identified by subject area such as food, indoor, outdoor and dozens of other attributes making it fast and easy to find photos.

Pricing and availability
Mobi Pro is available worldwide through online and specialty retailers. Priced at $99.99 the card comes with 1 full year of membership to Eyefi Cloud with unlimited syncing and storage — a $49.99 value.

B&H carries the Eyefi 32GB Mobi Pro.

From Eyefi:

Eyefi mobile apps and cloud service gives photographers freedom to use multiple cameras and enjoy one unified, organized photo library available anytime, anywhere.

MOUNTAIN VIEW, Calif., November 20, 2014 — Eyefi (www.eyefi.com), the global leader in connecting digital cameras across devices and to the Internet, today announced it would make Eyefi Cloud available without the need for Eyefi Mobi WiFi SD card enabling photographers to use their smartphone or WiFi enabled camera to experience the benefits of a unified, organized library anytime, anywhere.

With Eyefi apps and cloud service, photographers will enjoy the benefits of instant organization, editing and sharing as soon as they take a photo and know that all their photos, regardless of which camera they used to take them, will be organized in a unified library available anytime, anywhere. Eyefi Cloud syncs the entire photo library to all devices so photographers can enjoy a simple, elegant and visually engaging photo library — always organized, always up-to-date on any device.

"Our research shows that photographers use multiple cameras and devices to take photos and that well over 200 billion photos will be taken next year," said Alan Bullock of InfoTrends. "Photographers and consumers alike are turning to apps and services that organize their burgeoning photo collections and make them accessible on the devices they use daily."

"Photographers want to focus on their craft rather than be mired in the details of photo management," said Matt DiMaria, CEO of Eyefi. "By making Eyefi Cloud available to anyone, photographers have the freedom to select the camera that's right for the moment and still enjoy a unified library in sync on all their favorite devices — all by simply clicking the shutter."

Eyefi provides a companion to photographers who use multiple devices and cameras including smartphones and WiFi cameras. Eyefi gives photographers the flexibility to choose the right camera to capture the perfect shot while at the same time eliminating the hassles of manual merging, e-mailing and endless searching. Photographers can pick up a smartphone to snap a photo of dinner with friends and it's automatically organized and synced through Eyefi Cloud. Additionally, photographers have the flexibility to add an Eyefi Mobi WiFi SD card to their digital camera to take fast action, low light shots and view those photos right along side the ones taken with the smartphone. As soon as the photo is taken, Eyefi Cloud syncs the entire photo library to your smartphone, tablet, desktop or laptop and makes original resolution photos safe and secure.

Other features include:

• Enhance and organize on the spot: Preview all your photos, make adjustments — crop, rotate, or organize them with tags or create albums using your phone, computer or tablet.
• Learn and improve: See what camera settings (EXIF visualization) were used so you're able to recreate the perfect picture or make adjustments.
• Enjoy every shot, everywhere: Photos sync to other devices automatically for instant access whenever and wherever you are, even offline.

Photographers can download the Eyefi Mobi app available for iOS, Android and Kindle devices to organize, edit and share the photos on their mobile device. Users can sign up for Eyefi Cloud within the Eyefi Mobi app to sync those photos to their favorite devices. Eyefi Cloud includes a free 30 day membership. Annual memberships are available for $49.99/year and include support for unlimited photo syncing and storage.

For pricing and additional information on Eyefi products visit www.eyefi.com/go/cloud.

B&H carries Eyefi Wireless Memory Cards.

From EyeFi:

Photo hobbyists can now use Eyefi Cloud on IFTTT for automating how and where photos are published and shared.

MOUNTAIN VIEW, Calif., August 26, 2014 — Eyefi, the global leader in connecting digital cameras across devices and to the Internet, today announced an official integration with IFTTT (short for If This Then That). Photo hobbyists now have a fast and simple way to take photos with their digital camera, wirelessly transfer and automatically sync them to Eyefi Cloud, and trigger customized and automated actions in IFTTT that simplify their workflow. Photo hobbyists can also now connect their cameras to over 125 Channels to quickly and easily trigger actions for how and where their photos are published and shared, how they are stored and how they integrate with other applications such as Facebook, Twitter, Instagram and Evernote.

"As a photographer, I want to spend time behind the lens taking pictures, not in the office mired in the details of photo management," said Sergey Sus, recently named a Top Socially Influential Photographer. "Eyefi Cloud integration with IFTTT automates many of the manual tasks involved with organizing and posting photos to multiple social networks so I can share instantly and organize them the way I want without being burdened with multiple steps."

IFTTT enables anyone to create powerful connections with one simple statement: if this then that. Now Eyefi Cloud members can access the Eyefi Channel on IFTTT and create custom "Eyefi Recipes" that integrate with more than 125 other Channels such as Facebook, Instagram, Flickr and Dropbox. Custom recipes help hobbyists save time by automating tasks that would otherwise be manual. For example, an Eyefi Recipe can be created so that if a photo in Eyefi Cloud is tagged "social," then it will automatically be posted to Twitter, Facebook or other networks, rather than having to individually post each photo. This gives photographers of all skill levels the ability to share pictures the moment they are captured, across the major social networks. In addition Eyefi Recipes can be created to send favorite pictures from social networks to a personal photo library. For example, if a photo on Instagram is tagged #myfavorite then it will automatically be uploaded to Eyefi Cloud.

"We are constantly improving digital camera connectivity, and our integration with IFTTT supports that," said Sam Hui, Vice President Products at Eyefi. "Eyefi Cloud integration with IFTTT eliminates manual tasks, enabling digital cameras to directly connect to the Internet and social networking applications with ease."

Earlier this year, Eyefi announced Eyefi Cloud, a private photo-centric cloud service that makes newly captured photos instantly available on a smartphone, tablet, PC or smart TV. Eyefi Cloud is designed for photo enthusiasts who require the superior image quality provided by digital cameras but are frustrated with the time-consuming processes required to enjoy those photos on multiple devices. Eyefi Cloud, along with the Eyefi Mobi wireless SD card and Eyefi Mobi apps, allows every picture taken to be instantly organized and accessible, anytime anywhere—to enjoy, curate and share securely and privately.

B&H carries Eyefi wireless memory cards.

From Eyefi:

Seamlessly transfer, organize, sync and share photos from smartphones, tablets and PC's anytime, anywhere

MOUNTAIN VIEW, Calif., June 24, 2014 — Eyefi , the global leader in digital camera connectivity, today announced that more than 300 digital camera models now include Eyefi Connected functionality. In achieving this milestone Eyefi Connected is by far the most widely adopted technology for connecting digital cameras to a wireless SD card, providing customers with the easiest and most capable connectivity solution on the market.

Eyefi Connected firmware is embedded into cameras enabling them to instantly detect when an Eyefi SD card is inserted. This functionality allows the photographer to control the wireless features using the in-camera menu options to seamlessly transfer pictures to their smartphone, tablet or PC, wirelessly. Eyefi Connected cameras also include features such as the ability to power toggle the WiFi radio, select when photos transfer and advanced power management to maximize battery life.

Eyefi Connected has been adopted by virtually every digital camera manufacturer, including Canon, Nikon, Sony, Fujifilm, Panasonic, Casio, Ricoh, Pentax, JVC, Olympus and Panasonic – representing nearly 100 percent of all digital single lens reflex (DSLR) cameras sold in 2014.

"Our research shows that even with the explosive growth in mobile photography, many consumers still rely on digital cameras for important picture-taking occasions and special events," said Alan Bullock, associate director of connected imaging trends at InfoTrends. "Eyefi brings WiFi connectivity to nearly any digital camera and with Eyefi Connected technology built-in to most cameras, Internet connectivity is a seamless part of the camera's function."

This achievement coincides with the one year anniversary of Eyefi Mobi – the company's flagship product offering. In April, the company launched Eyefi Cloud, making Eyefi Mobi the world's first WiFi SD card to automatically transfer photos from the camera to the cloud, making every picture instantly accessible, anytime, anywhere—to enjoy, curate and share securely and privately.

"Eyefi Connected is one of the most important benefits we offer our camera partners and consumers," said Matt DiMaria, CEO of Eyefi. "When combined with Eyefi Mobi and Eyefi Cloud, photographers can enjoy the full power and quality of their digital cameras with the convenience of their smartphone, tablet or smart TV".

B&H carries Eyefi wireless memory cards.