Canon Announcements
From Canon USA:
EXPANDING THE RANGE OF EXPRESSION: CANON ANNOUNCES THREE NEW L SERIES HYBRID LENSES
MELVILLE, NY, October 30, 2024 – Canon U.S.A., Inc., a leader in digital imaging solutions, has announced the launch of three new RF L series hybrid lenses: RF24mm F1.4 L VCM, RF50mm F1.4 L VCM and RF70-200 F2.8 L IS USM Z. Designed for professional visual storytellers who need to switch between photography and video, these three lenses continue Canon’s steadfast commitment to meeting the demands of high-level photo and video content creators.
RF24mm F1.4 L VCM & RF50mm F1.4 L VCM
If you are on a quest for impressive, dramatic content, RF24mm F1.4 L VCM and RF50mm F1.4 L VCM lenses would be excellent additions to your gear bag. For those who are professional photo/video users, journalists or in-house production creators, these two lenses are designed for hybrid use and optimized for those switching from photo and video needs quickly. They feature an optical design that utilizes the RF mount to achieve high quality across the entire image area. Quiet, fast and precise AF are thanks to Canon’s latest actuator and focusing system and the unified exterior helps with easier gimbal adjustments for more efficient shooting. The expressive power of a f/1.4 aperture in combination with a wider field of view than what the human eye can capture, makes perspective more prominent and brings images vividly to life. Additional features include:
- Compact, with a length of 3.9 inches, and lightweight: RF24mm F1.4 L VCM is 18.1 ounces and RF50mm F1.4 L VCM is 20.4 ounces
- With a combination of VCM and Nano USM actuators, stable video composition with little breathing
- Customizable with an iris ring for controlling aperture during shooting, lens function button and customizable control and focus rings
RF70-200 F2.8 L IS USM Z
A telephoto lens that is versatile across the spectrum – including sports, fashion and news reporting – the RF70-200 F2.8 L IS USM Z is an RF L series lens that takes into consideration functions end-users value most. Taking the same exterior case design and internal mechanics of the RF24-105mm F2.8 L IS USM Z, the RF70-200 F2.8 L IS USM Z lens balances well as a companion on gimbals and rigs. Compatible with extenders, the RF70-200 F2.8 L IS USM Z produces high-quality images with its large f/2.8 zoom aperture and has minimal focus breathing, ideal for content creators. Its iris ring enables fine-tuned video recording and its compatibility with power zoom adapters makes it a strong addition for video production needs. Additional features include:
- Close up shooting with a maximum magnification of 0.3x
- Image stabilization equal up to 5.5 stops in the center on the lens alone, or up to 7.5 stops in the center, up to 7.0 stops in the corners in coordinate control within-body IS
- Dust and drip resistant construction as well as light weight at approximately 1,100 grams
Pricing and Availability The Canon RF24mm F1.4 L VCM and RF50mm F1.4 L VCM lenses are expected to be available in December at estimated retail price of $1,499.00* and $1,399.00,* respectively. The Canon RF70-200 F2.8 L IS USM Z lens is expected to be available in November at estimated retail price of $2,999.00*.
Learn more and order here:
Canon RF 70-200mm F2.8 L IS USM Z Lens
Canon RF 24mm F1.4 L VCM Lens
Canon RF 50mm F1.4 L VCM Lens
From Canon USA:
CANON INTRODUCES THE RF-S7.8MM F4 STM DUAL LENS: EXPANDING CAPABILITIES FOR VR AND 3D CONTENT CREATORS
MELVILLE, NY, October 30, 2024 – Canon U.S.A., Inc., a leader in digital imaging solutions, has announced the new RF-S7.8mm F4 STM DUAL lens, designed for social media content creators and enthusiast videographers. Compatible with the Canon EOS R7 and the latest addition to the growing EOS VR System lineup, this innovative lens offers a practical and affordable way to explore storytelling in the expanding world of VR and 3D content creation.
Previewed at Apple’s WWDC (Worldwide Developers Conference) 2024 keynote, this lens has been crafted for those looking to explore new visual formats, particularly with the rising interest in spatial video content. The 7.8mm focal length and 60-degree angle of view provide an immersive field of vision, for capturing detailed 3D content, allowing creators to deliver captivating and lifelike visual experiences.
Making VR and 3D content creation accessible to a wider audience, Canon has designed the RF-S 7.8mm F4 STM DUAL lens with a focus on simplicity. Even with its advanced features, the lens operates much like a traditional 2D RF-mount lens, with a straightforward workflow that empowers even newcomers to VR and spatial production to achieve impressive results. After capturing video with this interchangeable lens, users can leverage the EOS VR Plug-in for Adobe® Premiere® Pro to convert footage to 3D 180° VR, or the EOS VR Utility software (separately available with a paid subscription) to convert the footage into 3D 180° VR, 3D Theater, and spatial video ready to be experienced on devices like Apple Vision Pro and Meta Quest 3, offering a seamless transition from camera to immersive viewing.
Compatible with the Canon EOS R7 camera body, the high-speed autofocus and high-resolution image sensor, coupled with Canon’s renowned color science, effortlessly captures detailed VR content and Spatial videos whether you’re shooting in controlled environments or on the go.
“With the RF-S7.8mm F4 STM DUAL lens, Canon is not only providing a new visual tool but also enhancing the way creators communicate using emerging VR, spatial and 3D technologies,” said Hiroto Kato, vice president, Imaging Products & Solutions at Canon U.S.A., Inc. “This lens allows users to capture immersive content, bridging the gap between traditional content creation and the latest in VR and Spatial imagery. It’s an exciting step forward in making high-quality 3D content more approachable for everyone.”
As the demand for VR content continues to climb, the need for user-friendly 3D imaging equipment becomes increasingly important. The RF-S7.8mm F4 STM DUAL lens is designed to meet this demand, working seamlessly with devices from Apple Vision Pro to Meta Quest 3, lowering the barriers to creating 3D images, making immersive content more accessible for anyone, from casual hobbyists to dedicated enthusiasts.
Pricing and Availability
The Canon RF-S7.8mm F4 STM DUAL lens is scheduled to be available in November 2024 for an estimated retail price of $449.99*.
Learn more and order here:
Canon has added third quarter financial results to the Investor Relations page.
Presentation Material
Results
Supplementary Data
Presentation Material and Speech Summary
Q&A Session Summary
Quotes From the Presentation Material.
In the markets which we compete, weak demand in China and Europe, but solid demand overall.
Sales of cameras, network cameras and laser printers, which recovered in second quarter, continued to grow steadily in third quarter.
Steady growth in commercial printing equipment sales where medium to long term market growth is expected.
Third quarter sales up 5.3% from last year and at record high level, also achieved record high in YTD sales.
Operating profit up nearly 20%, operating profit ratio one point above last year.
Imaging net sales were up 8.6% for the month and 4.3% for the first 3 quarters.
For B to C products (cameras and inkjet printers), stimulate demand in fourth quarter utilizing new products.
Buy your Canon cameras, lens, and accessories at B&H.
Canon previously shared that we should expect more hybrid RF L-series lenses, and now they put a date on that announcement.
From Canon USA:
MELVILLE, NY, October 15, 2024 - Canon, a leader in digital imaging technology, today announced its intention to add new lenses to its hybrid RF L-series range on October 30, 2024, when all details will be revealed.
Canon’s hybrid lenses are a range of RF L-series primes and zooms designed for high performance stills and video capture. They are able to perform multiple roles and harness technology from Canon’s broadcast, cinema and existing RF lenses to make for a truly versatile range concept. They empower creatives with the flexibility to reach new levels of artistry and practicality in stills and video production.
Official announcement date for the lenses is: October 30, 2024.
Stop back here on October 30, 2024, to get the full reveal.
From Canon USA:
Canon collaborates with Adobe to bring native Frame.io Camera to Cloud integrations to select cameras
Canon U.S.A., Inc., a leader in digital imaging solutions, is excited to announce a new collaboration with Adobe to bring Frame.io’s Camera to Cloud connectivity to select cameras, starting with the EOS C400 and EOS C80, enabling users to send proxy files directly from the camera for a faster and more secure path from production to post. The new feature, activated in-camera, will be included in a free firmware update scheduled for a Winter 2024 release from Canon USA. It will be available for download on the Canon USA Website.
The update supports simultaneous proxy file transmission to Camera to Cloud from the EOS C400 and EOS C80 cameras while recording original camera files (OCF) and proxy files internally. The proxy files can be sent over wireless or a wired Ethernet connection.
Canon's proxy files match the same filename, timecode stream, and metadata fields as the original camera files, and are natively supported for playback on Frame.io. The efficient proxy files are available to view, share, and edit remotely without requiring additional processing or conversion. The proxy files can be uploaded to the cloud, automatically, allowing for a more streamlined workflow, with videographers in one location able to quickly share proxy files with their team in a separate location.
Availability
This free firmware update for the Canon EOS C400 and EOS C80 cameras are scheduled for Winter 2024.
The Canon RF 28-70mm F2.8 IS STM is a lightweight, compact, affordable, wide aperture, weather-sealed lens with image quality that is a step above. I expect it to become a favorite.
Order the Canon RF 28-70mm F2.8 IS STM Lens from B&H | Adorama | WEX | Canon USA
Order the SELPHY QX20 from B&H | Adorama
Get the specifications on the Canon RF 28-70mm F2.8 IS STM Lens page. The Canon RF 28-70mm F2.8 IS STM vs. 24-70mm F2.8 L IS USM Lens comparison shows the vast size and weight difference.
From Canon USA:
CANON'S LATEST RELEASES: VERSATILITY WITH RF28-70MM F2.8 IS STM LENS AND PORTABLE PRINTING WITH SELPHY QX20 PRINTER
MELVILLE, NY, September 12, 2024 – Canon U.S.A., Inc., a leader in digital imaging solutions, has announced the launch of two new products designed to enhance the creative possibilities for photographers, content creators, and everyday users through easily intuitive advanced features and flexibility: the RF28-70mm F2.8 IS STM lens and SELPHY QX20 compact photo printer.
The RF28-70mm F2.8 IS STM lens is Canon’s new standard zoom lens, primarily for full-frame camera users, offering a widely-adjustable focal range from 28mm to 70mm with a constant F2.8 aperture. It excels in capturing a diverse range of images, from portraits and events to landscapes and low-light scenes. The lens features optical image stabilization, which offers up to 5.5 stops with IOS and 7.5 stops with IBIS + OIS, enhancing image stability. Its lightweight design and high performance make it perfect for everyday use, traveling on the go and for capturing moments through photos and videos.
The SELPHY QX20 is Canon’s newest wireless compact photo printer, offering high-quality printing in a portable design. Ideal for smartphone1 users. It supports square-size format and Canon's new card-size format paper, catering to various creative needs including memory keeping, scrapbooking and crafting. The built-in battery and durable seal paper (for prints that may last up to 100 years2) make it a top choice for preserving special moments. Its borderless printing feature and dedicated app3 simplify the process, allowing users to create personalized prints effortlessly.
The RF28-70mm F2.8 IS STM lens is compact and ready to take anywhere, offering a versatile tool that can easily transition from capturing videos of your life to storytelling landscapes. Meanwhile, with the SELPHY QX20 printer, Canon is pushing the boundaries of what a compact photo printer can do. The integration of card-size and square-format printing options, alongside the durability of seal paper, not only meets but redefines user expectations for on-the-go photo printing.
Pricing and Availability
The Canon RF28-70mm F2.8 IS STM lens is available and scheduled to ship in September 2024, at estimated retail price of $1,099.004. The SELPHY QX20 is available and scheduled to ship in October 2024, at estimated retail price of $149.994.
1Print from your compatible mobile device, download Canon's SELPHY Photo Layout application, available for free on the App Store and at Google Play. Compatible with iOS versions 17, 16, iPad OS 17, 16. Android™ smartphone and tablet versions 14,13,12,11. 2 Canon cannot guarantee the longevity of prints; results may vary depending on printed image, display/storage conditions, and environmental factors. 3 Available for free on the App Store and at Google Play. Compatible with iOS® versions 17, 16, iPadOS® 14, Android smartphone and tablet versions 14,13,12,11. 4Specifications, pricing and availability are subject to change without notice. Actual price is set by individual dealers and may vary.
Order the Canon EOS C80 at B&H.
From Canon USA:
Canon Introduces the EOS C80 6K Full-Frame Cinema Camera
New EOS C80 RF-Mount Camera Features a 6K Full-Frame, Back-Illuminated Stacked CMOS Sensor, Triple-Base ISO, Dual Pixel CMOS AF II and 12G-SDI
MELVILLE, N.Y., September 9, 2024 – Canon U.S.A. Inc., a leader in digital imaging solutions, is pleased to announce the new EOS C80 cinema camera, with a native RF-mount and full-frame, back-illuminated stacked CMOS sensor, designed for filmmakers that require a full-featured camera in a compact body.
6K Full-Frame Back-Illuminated Stacked CMOS Sensor
The Canon EOS C80 camera features a 6K full-frame, back-illuminated CMOS sensor, with triple-base ISO, allowing the camera to deliver stunning imagery in a wide range of lighting conditions. The base ISOs of 800, 3200, and 12,800 maximize the full dynamic range of the camera.
The EOS C80 camera also features Canon’s latest Dual Pixel CMOS Autofocus, Dual Pixel AF II. The back-illuminated stacked sensor’s positioning offers superb light-capturing efficiency, which widens the area of the sensor that can be used for autofocusing. The sensor also empowers fast readout speed, as well as amazing 4K image quality from 6K oversampling.
12-G SDI and a Variety of Interfaces
In addition to moving to a full-frame sensor, the EOS C80 camera has also stepped up from its predecessor by adding 12G-SDI output, which enables uncompressed transfer of your video signal with a secure cable connection. The camera’s design includes a variety of other interfaces including HDMI, mini-XLR audio inputs, time code, built-in Wi-Fi® connectivity, and Ethernet. This internet connectivity enables the camera to be controlled remotely via our IP-based XC Protocol using Canon’s Remote Camera Control Application (available for free on the Canon USA Website), or our Multi-Camera Control App for iPhone (available for free on the App Store).
Compact Design
The compact and lightweight EOS C80 camera is suitable on a drone, gimbal, tripod, or in any configuration where compact size and light weight are important.
The camera is ergonomically designed with a new, lightweight handle assembly. The Multi-function Shoe is located just above the LCD screen and the joystick controller provides easy control and menu navigation.
Recording Options The EOS C80 camera can record up to 6K 30P in Cinema RAW Light. Other recording options include our standard XF-AVC codec which can record in 10-bit 4:2:2 with oversampling from the 6K sensor, creating rich detail and smooth imagery without the need for cropping the image from the sensor.
Furthermore, autofocus is enabled when recording in slow or fast motion at up to 4K 120P. Additionally, the EOS C80 camera has two more recording codecs, XF-AVC S and XF-HEVC S. These formats were first introduced with the EOS C400 camera and feature an easy-to-manage naming system and folder structure, while recording in the familiar MP4 format and preserving metadata.
Pricing and Availability
The Canon Cinema EOS C80 Full-Frame camera is scheduled to be available in November 2024 for an estimated retail price of $5,499.00*. For more information, please visit www.usa.canon.com.
EOS C400 Firmware Update
The EOS C400 camera will receive a firmware update in in October of 2024 that will enable autofocus when recording in slow or fast motion at up to 4K 120P.
*Specifications, pricing, and availability subject to change without notice. Actual prices are set by dealers and may vary.
Canon has added second quarter financial results to the Investor Relations page.
Presentation Material
Results
Supplementary Data
Presentation Material and Speech Summary
Quotes From the Presentation Material (in addition to the included chart).
In markets in which we compete, demand remained weak in certain regions due to slowdown in global economic growth
Recovery in camera, network camera, and laser printer sales as inventory adjustments were completed as planned
Steady growth in semiconductor lithography equipment, commercial printing equipment, and medical business sales where medium- to long-term market growth is expected
Achieved 14% increase in sales compared to the same period last year and record high sales for second quarter
Nearly 30% increase in operating profit, profitability raised to 10.1%
Imaging was +11.6% sales and +19.0% operating profit for the quarter and +2.1% sales and -22.9% operating profit for the half.
For B-to-C products (Cameras and inkjet printers), stimulate demand by launching new products and strengthening marketing activities
The 2024 net sales forecast is +10.0% and net income +26.6%
The 2024 net sales forecast for Imaging is +13.0% over the previous forecast, and the operating profit forecast was adjusted +10.8%.
Buy your Canon cameras, lens, and accessories at B&H.
The good news is that the Canon RF 35mm F1.4 L VCM Lens dropped from the list. From Canon Japan (translated):
Apology and information regarding product supply status
Update date: July 23, 2024
Thank you for your continued patronage of Canon products.
Currently, we are experiencing delays in delivery for the following products due to orders exceeding our expectations and also due to the impact of global parts supply. We sincerely apologize to our customers and business partners for the inconvenience caused. We would like to apologize again for keeping our eagerly awaiting customers waiting for such a long time. We will continue to take measures to ensure a stable product supply so that we can deliver the products as soon as possible. We appreciate your understanding.
Product Name – About Supply
Canon EOS R1: We plan to ship the products one by one, but delivery may take longer than usual.
Canon EOS R5 Mark II: We plan to ship the products one by one, but delivery may take longer than usual.
Coling Fan: We plan to ship the products one by one, but delivery may take longer than usual.
Speedlight EL-1: We plan to ship the products one by one, but it is expected that it will take a considerable amount of time for delivery. If you place a new order, it may take up to six months for delivery.
If you have not already done so, preorder these cameras immediately if you have even remote interest in them.
From Canon USA:
CANON OFFICIALLY LAUNCHES THE NEW EOS R1 AND EOS R5 MARK II FULL-FRAME MIRRORLESS CAMERAS
MELVILLE, N.Y., - July 17, 2024 — Canon U.S.A., Inc., a leader in digital imaging solutions, today launched two new professional full-frame mirrorless cameras, the EOS R1 and EOS R5 Mark II. The EOS R1 camera is designed for both professional still photographers and video creators in a wide range of fields including sports, news reporting and high-end video production. The EOS R5 Mark II camera features improved video focused features for the advanced creators and real-time multi recognition tracking system for those who focus on still photography.
Canon EOS R1 Camera is “Ahead of the Game”
Canon’s EOS 1-series legacy continues with the unveiling of the flagship EOS R1 camera. This high-performance, reliable, and weather-resistance camera is designed for professionals in the photojournalism, sports and wildlife fields. Key features of the EOS R1 camera include:
- Back-illuminated stacked 24.2 megapixel full-frame sensor and new processing system for extremely fast reading
- Increased read-out speed, reducing “rolling shutter” distortions
- Still-image shooting speeds up to 40fps
- “Cross-type AF” imaging sensor for more positive focus on subjects with linear detail
- Strong video capabilities, up to 4K (also 6K RAW video options)
Canon EOS R5 Mark II Camera helps users “Master the Moment”
For the professional who demands high-quality still and video output, the EOS R5 Mark II camera is ready to deliver. Designed with performance and image quality at its core, the EOS R5 Mark II camera offers the fundamental elements in one package for sports/wildlife photographers, journalists/producers, video producers and visual creators. Key features of the EOS R5 Mark II camera include:
- Back-illuminated stacked 45 megapixel full-frame sensor and new processing system for extremely fast reading
- When compared to previous EOS R camera models, more advanced and powerful AF system including Eye Control AF and new subject tracking technologies
- Cinema EOS video features such as:
- Custom Picture color profile including Canon Log 2
- False Color Wave Form Monitor
- 4CH Audio with 24bit LPCM
- Pre-recording up to 5 seconds
Accessories for the EOS R5 Mark II camera were designed thoughtfully with the end-user in mind. There is a new, more powerful battery. The LP-E6P battery, when compared to previous battery versions, features higher continuous power and two-times the amperage. Optional battery grips were also thoughtfully designed, and there are three options:
- BG-R20 – For vertical operability
- BG-R20EP with Ethernet Port – Enables high-speed wired communication
- CF-R20EP with Cooling Fan and Ethernet – Cooling fan helps maximize movie performance
Both cameras feature the new DIGIC Accelerator, which is an addition to the DIGIC X processor. The DIGIC Accelerator assists with deep learning processing which helps to quickly analyze large volumes of data and supports the next-gen AF system, Dual Pixel Intelligent AF. Dual Pixel Intelligent AF is based on Accelerated Capture and deep learning, allowing end-users to experience tracking advancements, such as body, joint and head area estimation and focus on people other than the main subject.
Price and Availability
The Canon EOS R1 camera is expected to be available in the Fall of 2024, for an estimated retail price of $6,299.00*. The Canon EOS R5 Mark II camera is expected to be available in August 2024, for an estimated retail price of $4,299.00* for the camera body only. The EOS R5 Mark II camera kit, which will include the RF24-105mm F4 L IS USM lens, will have an estimated retail price of $5,399.00*.
Pricing for the battery grips: BG-R20 – $349.99; BG-R20EP - $499.99; CF-R20EP - $399.99
Much More Information
Order your cameras here.
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*Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.
You are not likely shocked by the addition of the RF 35 F1.4 to this list. From Canon Japan (translated):
Apology and information regarding product supply status
Update date: June 11, 2024
Thank you for your continued patronage of Canon products.
Currently, we are experiencing delays in delivery for the following products due to orders exceeding our expectations and also due to the impact of global parts supply. We sincerely apologize to our customers and business partners for the inconvenience caused. We would like to apologize again for keeping our eagerly awaiting customers waiting for such a long time. We will continue to take measures to ensure a stable product supply so that we can deliver the products as soon as possible. We appreciate your understanding..
Product Name – About Supply
We plan to ship the products one by one, but delivery may take longer than usual.
We plan to ship the products one by one, but delivery may take longer than usual.
We plan to ship the products one by one, but it is expected that it will take a considerable amount of time for delivery. If you place a new order, it may take up to six months for delivery.
Note that B&H has a used Speedlight EL-1 in stock as I post this notice.
From Canon, Inc.:
Canon developing new RF-S7.8mm F4 STM DUAL lens for EOS R7 camera for recording spatial video for Apple Vision Pro
TOKYO, June 11, 2024—Canon Inc. announced today that it is developing the RF-S7.8mm F4 STM DUAL lens for its popular EOS R7 camera1, enabling users to capture life's most precious moments in spatial video, and then relive those memories on the Apple Vision Pro. The new DUAL lens is the latest addition to Canon's EOS VR System lineup, and will be available later this fall2. Canon is the first3 camera manufacturer to introduce a dedicated, interchangeable lens that enables pro users to capture stunning spatial video to experience on the Apple Vision Pro.
With the RF-S7.8mm F4 STM DUAL lens, videographers can record gorgeous spatial video even in the most challenging lighting conditions. After capturing video with the interchangeable lens, the EOS VR Utility app transforms the video captured from the camera to spatial video, which viewers can enjoy on the Apple Vision Pro.
The RF-S7.8mm F4 STM DUAL lens features a field angle that is similar to a person’s field of view, which enables videographers to naturally capture memorable moments. The lens is also equipped with a high-speed autofocus mechanism, so users of all levels can record amazing spatial video.
Canon launched the EOS VR System for capturing immersive and VR video in 2021, and since then has met the needs for video production in diverse fields including entertainment, tourism, and education. The EOS VR System features dual lenses and utilizes the left and right lenses to produce beautiful content with incredible depth and dimension. To streamline the video production workflow, the light entering from the respective lenses is recorded on a single CMOS sensor, which eliminates the need for camera position adjustments or synchronization prior to shooting, or the need for piecing together footage after filming.
The RF-S7.8mm F4 STM DUAL lens is the latest example of how Canon is continuing to meet the creative needs of pro users who strive to produce stunning immersive video as they explore new ways of storytelling.
1 As of the release date of the RF-S7.8mm STM DUAL lens, the only compatible camera is the EOS R7 (released in June 2022). Requires a firmware update scheduled for release at the same time as the lens.
2 Between September 21, 2024, and December 20, 2024.
3 As of June 10, 2024.
From Canon USA:
CANON UNVEILS THE FUTURE OF EVERYDAY VR CONTENT CREATION WITH NEW DUAL FISHEYE LENS
MELVILLE, NY, June 10, 2024 – Canon U.S.A., Inc., a leader in digital imaging solutions, has announced the new RF-S3.9mm F3.5 STM Dual Fisheye lens, bringing ease, affordability and quality for social media creators interested in exploring VR content creation. The RF-S3.9mm F3.5 STM Dual Fisheye lens is compatible with the EOS R7 camera* and will be available in June 2024.
The new RF-S3.9mm F3.5 STM Dual Fisheye lens makes VR content creation with a mirrorless camera more accessible and efficient than ever. Engineered to empower creators of all types, this lens offers a perfect balance between clarity and usability for vlog-style VR creation. This APS-C Stereoscopic VR lens’ ability to achieve a 144º wide-angle view and utilize equidistant projection makes it ideally suited for every day, virtually hassle-free VR production. Also designed for versatility, this lens permits multiple methods of camera handling, from hand-holding, mounting on a gimbal, or tripod-mounting. Canon’s available EOS VR Utility software (separately available with a paid subscription) is designed for a smooth editing process.
"The RF-S3.9mm F3.5 STM Dual Fisheye lens offers a solution to the growing demand for more affordable and accessible tools in the VR market,” said Brian Mahar, senior vice president and general manager, Canon U.S.A., Inc. “Whether you’re a social creator looking to expand your content into VR, or a filmmaker interested in making the jump from 2D to 3D content, this lens enables creators of all levels to comfortably explore VR content creation and generate amazing content.”
Get to know the RF-S3.9mm F3.5 STM Dual Fisheye lens:
- One-shot AF and Left/Right focus Adjustment with Focus ring, helping to create effortless and precise shooting in virtually any environment.
- An Air Sphere Coating (ASC) is a first for Canon non-L Series lenses and helps to minimize ghosting and facilitate pristine image quality.
- Rear filter holder that accommodates both 30.5mm screw-on filters and sheet-type filters, i.e. gelatin or polyester filters.
Pricing and Availability
The Canon RF-S3.9mm F3.5 STM Dual Fisheye lens is scheduled to be available in June 2024 for an estimated retail price of $1,099.00**.
Orders
Order the Canon RF-S 3.9mm F3.5 STM Dual Fisheye Lens at B&H or Adorama.
* Firmware update is required for EOS R7 camera’s compatibility with RF-S3.9mm F3.5 STM Dual Fisheye lens
** Specifications, availability and prices are subject to change without notice.
Actual prices are set by individual dealers and may vary.
Advice: If you have any interest in the Canon RF 35mm F1.4 L VCM Lens, I highly recommend that you preorder it immediately. Ask questions later. Orders are easy to cancel, but getting to the front of a preorder line is not. Canon's best newly-introduced lenses have been remaining out of stock for extended periods, and it stands to reason that this one will create an extensive preorder line.
Without further ado, here is a long-awaited announcement from Canon USA:
CANON ANNOUNCES FIRST LENS IN SERIES OF FIXED FOCAL LENGTH RF HYBRID LENSES - RF35MM F1.4L VCM
New Portable Speedlite with New Multi-Function Shoe Design Also Available
MELVILLE, N.Y., - June 5, 2024 — Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the RF35mm F1.4 L VCM1 lens and Speedlite EL-10 flash. The new RF35mm lens is the first in a series of fixed focal length RF lenses with hybrid video and still design, and the Speedlite EL-10 integrates with Canon’s new multi-function shoe design, for users of recent Canon EOS cameras.
Answering the needs of many professional high-level photographers, the new RF35m F1.4 L VCM lens can be looked upon as a standard lens for video and still users — for example, those who use the EOS R5 and EOS C70 cameras. This lens is the beginning of a new hybrid lens series and with its fixed focal length, fills a gap as there is not a fixed focal length lens wider than 50mm in the L-series — until now. Ideal for low-light, the RF35mm F1.4 L VCM lens features a manual iris (aperture) ring which helps provide better control when shooting movies. The lens allows very little focus “breathing” as focus is moved, and it’s highlighted by two Aspherical lens elements and two ultra-low Dispersion glass elements. Overall, this lens has the outstanding L-series optical design many professionals have grown accustomed to. In addition, the lens can be used with the newly announced Canon EOS C400 cinema camera, further reinforcing Canon’s full support of the video market.
“The new RF35mm F1.4 L VCM lens is the answer for high-level video in the mirrorless market – while also providing still-imaging storytellers the durability and optical performance that is synonymous with Canon lenses,” said Brian Mahar, senior vice president & general manager, Canon U.S.A., Inc.
The Speedlite EL-10 flash is designed for the amateur photographer who is stepping into the mirrorless world, and the veteran user who is looking to get reacquainted with flash photography. The multi-function shoe helps the still imagery storyteller by providing immediate access to the flash control menu, and either an on-camera EL-10 or the optional super-compact Speedlite Transmitter ST-E10 assists with triggering from one through up to fifteen off-camera flashes2. The Speedlite EL-10 is a radio-based wireless flash with 2nd-curtain sync capabilities, and leverages four AA batteries instead of a separate battery that requires charging — making operation more streamlined for some users. In addition, it features a Custom Flash Mode function, allowing the end-user to register and store up to three sets of flash settings, and is approximately the same size and weight as its predecessor the Speedlite 430EX-III RT — while also pushing out the same amount of power. Automatic balanced fill flash is a key benefit to using flash photography, whether during daytime or low-light with slow shutter speed, and the Speedlite EL-10 is an excellent gear bag addition to achieve that creative look in one’s photos.
“Flash photography is a simple yet versatile way to add drama to one’s photos and with Canon’s steadfast commitment to reliability, the Speedlite EL-10 provides a full-circle Canon shooting experience,” continued Brian Mahar, senior vice president & general manager, Canon U.S.A., Inc.
Price & Availability
RF35mm F1.4 L VCM lens is expected to be available in June for an estimated retail piece of $1,499.00 and the Speedlite EL-10 is also expected to be available in June for an estimated retail price of $249.99*. For more information, please visit usa.canon.com.
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1 This product emits low level magnetic flux. If you use an implantable cardiac pacemaker or other medical device and feel abnormalities, please keep away from this product and consult your doctor.
2 Speedlite Transmitter ST-E10 is an optional accessory for Wireless off-camera flash control, available through Canon dealers. Speedlite EL-10 is compatible as an on-camera Sender unit or off-camera Receiver unit for wireless flash, along with any previous EX- or EL-series Canon Speedlites or Speedlite Transmitters having RT-based wireless flash capability.
* Specifications, pricing, and availability are subject to change without notice.
Orders
Get the Canon RF 35mm F1.4 L VCM Lens from B&H | Adorama | Canon USA | WEX | Amazon (all available countries) | Camera Canada
Get the Canon Speedlite EL-10 from B&H | Adorama
From Canon USA:
Canon Announces New EOS C400 6K Full-Frame RF Mount Cinema Camera and RF-Mount CINE-SERVO Lens
New EOS C400 Camera Features a 6K Full-Frame, Back-Illuminated CMOS Sensor, With Triple-Base ISO; New CINE-SERVO Lens Compatible with RF Mount Cinema Cameras
MELVILLE, N.Y., June 5, 2024 —Canon U.S.A. Inc., a leader in digital imaging solutions, is pleased to announce the new Canon EOS C400 cinema camera, with a native RF-mount and full-frame, back-illuminated stacked CMOS sensor, designed with the film and live production markets in mind. Canon is also proud to announce the company’s first MOUNT ADAPTER PL-RF, and an RF-mount version of the popular and award-winning CINE-SERVO 17-120mm cinema lens.
“Canon is proud to provide filmmakers and videographers with a variety of tools to capture high-quality and visually stunning images,” said Brian Mahar, senior vice president and general manager, Canon U.S.A., Inc. “The new camera and lens strengthen Canon’s already impressive lineup of cinema products.”
EOS C400 Camera Back-Illuminated Stacked Sensor
For the first time in the cinema EOS system, the Canon EOS C400 camera features a newly developed 6K full-frame, back-illuminated CMOS sensor, with triple-base ISO, allowing the camera to deliver stunning imagery in a wide range of lighting conditions. The base ISOs of 800, 3200, and 12,800 maximize the full dynamic range of the camera.
An additional benefit of the EOS C400 camera’s sensor is the support for the next generation of Canon’s Dual Pixel CMOS Autofocus, Dual Pixel AF II. The back-illuminated stacked positioning offers better light-capturing efficiency, which widens the area of the sensor that can be used for autofocusing. The sensor also empowers faster readout speed, as well as better 4K image quality from 6K oversampling.
EOS C400 Camera Recording Options
The EOS C400 camera records in 6K full frame up to 60p in 12-bit Cinema RAW Light. By changing the sensor mode, the camera can record 4K RAW up to 120fps and 2K RAW up to 180fps. This is all recorded in Canon’s latest iteration of Cinema RAW Light, which provides three different recording modes to choose from depending on your file size preference and workflow.
Other recording options include the Canon-developed, industry standard XF-AVC codec which can be recorded in 10-bit 4:2:2 with oversampling from the 6K sensor, helping to create rich detail and smooth imagery, at frame rates up to 120P, without the need for cropping the image from the sensor. Canon is also introducing two new recording codecs into the EOS C400 camera, XF-AVC S and XF-HEVC S. These formats feature an easy-to-manage naming system and folder structure, while recording in the familiar MP4 format and preserving metadata.
All of these options are recorded to the camera’s CFexpress slot with sub-recording and proxy options available to the SD Card slot, which allows for simultaneous recording even when shooting RAW.
EOS C400 Camera Production Options
For live productions, the EOS C400 camera body features a dedicated 12-pin lens terminal for broadcast and cine-servo lenses, a variety of output and input interfaces including mini-XLR audio inputs, DIN connectors for time code, genlock and return video, 12G-SDI and 3G-SDI monitor outputs, a full-size HDMI output, built-in Wi-Fi connectivity, Ethernet and much more. The camera also features SRT protocol for IP streaming of video and audio. For shooting scenarios where the camera will be controlled remotely, you can use the Ethernet port or Wi-Fi connectivity to enable remote control, including support for the Canon Multi-Camera Control app, browser remotes, or the Canon RC-IP100 or RC-IP1000 controllers via use of the included XC protocol.
The EOS C400 camera can also provide frame-by-frame metadata in real-time and post-production to support virtual production workflows. Ready for 180-degree VR shooting, the EOS C400 camera has built-in compatibility with the Canon RF5.2mm F2.8 L dual fisheye lens.
CINE-SERVO 17-120mm Cinema Lens
This latest cinema lens from Canon builds upon the legacy of the company’s CINE-SERVO line, with the added benefit of a native RF mount. The additional pins of the RF mount increase communication with RF-mount cameras such as the EOS C400, enabling auto focus, distortion correction and metadata output for virtual productions. The lens comes in either RF or PL mount configurations, with the PL mount version supporting ZEISS eXtended Data and ARIA (Automatic Restoration of Illumination Attenuation)1.
The lens’ new e-Xs V servo drive unit helps to improve its focus and iris speed, enables focus breathing compensation, and includes a USB-C connector for copying drive unit configurations.
PL to RF Mount Adaptor
Canon is also introducing the newly developed MOUNT ADAPTER PL-RF. This adapter opens up a broad range of PL mount lenses to the EOS C400 camera. The adapter maintains compatibility for Cooke i/Technology metadata communication between camera and lens and includes locking plates to help achieve maximum mount strength. To learn more about these new products and Canon’s array of cinema solutions, please visit here.
Pricing and Availability
The Canon Cinema EOS C400 Full-Frame RF Mount Camera is scheduled to be available in September 2024 for an estimated retail price of $7,999.00*. The CINE-SERVO 17-120mm will be available in October 2024 for an estimated retail price of $23,850.00*. The MOUNT ADAPTER PL-RF will be available in September 2024 for an estimated retail price of $1,599.00. * For more information, including accessory prices and availability, please visit here. About Canon U.S.A., Inc. Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $29.4 billion in global revenue, its parent company, Canon Inc. as of 2023 has ranked in the top-five overall in U.S. patents granted for 38 consecutive years†. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit us at www.usa.canon.com and connect with us on LinkedIn at https://www.linkedin.com/company/canonusa. # # #
Orders
Get the Canon EOS C400 from B&H | Adorama
Get the Canon Cine-Servo 17-120mm in RF Mount from B&H | Adorama
[1] Sony ARIA is a camera function established by Sony and the ARIA name was determined by Sony.
*Specifications, pricing, and availability subject to change without notice. Actual prices are set by dealers and may vary.
Canon has a "Cinema" product announcement scheduled for June 5th at 12:00 PM PDT / 3:00 PM EDT. Stop back here for the announcement details.
From Canon USA:
CANON DEVELOPS EOS R1 AS FIRST FLAGSHIP MODEL FOR EOS R SYSTEM
New Image Processing System Further Improves AF and Image Quality
MELVILLE, N.Y., May 15, 2024 - Canon U.S.A., Inc. today announced that its parent company, Canon Inc. announced today that it is currently developing the EOS R1, a full-frame mirrorless camera, as the first flagship model for the EOS R SYSTEM equipped with an RF mount and is aiming for a 2024 release.
The EOS R1 is a mirrorless camera geared toward professionals that brings together Canon’s cutting-edge technology and combines top-class performance with the strong durability and high reliability sought in a flagship model. This camera will dramatically improve1 the performance of both still images and video and meet the high requirements of professionals on the frontlines of a wide range of fields including sports, news reporting, and video production.
This camera employs the newly developed image processor DIGIC Accelerator in addition to the pre-existing processor DIGIC X. The new image processing system, composed of these processors and a new CMOS sensor, enables large volumes of data to be processed at high speeds and delivers never-before-seen advancements in Auto Focus (AF) and other functions.
By combining the new image processing system and deep learning technology to an advanced degree, Canon has achieved high-speed and high-accuracy subject recognition. For example, subject tracking accuracy has been improved so that in team sporting events where multiple subjects intersect, the target subject can continually be tracked even if another player passes directly in front of them. In addition, the AF “Action Priority” function recognizes subject movement by rapidly analyzing the subject’s status. In moments during a sports game when it is difficult to predict what will happen next, this function automatically determines the player performing a certain action, such as shooting a ball, as the main subject and instantly shifts the AF frame, thereby helping to capture decisive moments of gameplay.
The combination of the new image processing system and deep learning technology will help to improve image quality. Canon implements the image noise reduction function, which has been previously developed and improved as part of the software for PCs, as a camera function to further improve image quality and contribute to user creativity.
Canon is working on field tests for this camera and will support capturing definitive and impactful moments at international sporting events to be held in the future.
Going forward, Canon will continue to expand the EOS R SYSTEM lineup of fascinating cameras and RF lenses, thereby continuing to meet the demands of a wide range of users and contribute to the development of photography and video culture.
1 In comparison to EOS R3 (released in November 2021)
Canon has added first quarter financial results to the Investor Relations page.
Presentation Material
Results
Supplementary Data
Presentation Material and Speech Summary
Net sales for cameras were down 7.1% from Q1 2023, but Canon is still predicting +3.6% for the full year.
Buy your Canon cameras, lens, and accessories at B&H.
Canon has added Corporate Strategy Conference presentation materials to the Investor Relations page.
Get your Canon cameras, lens, and accessories at B&H.
Canon USA's marketing department wants you to know:
The Mirrorless Data is Clear: Canon is #1
MELVILLE, NY, February 8, 2024 –Canon U.S.A., Inc., a leader in digital imaging solutions is proud to announce they have solidified the #1 mirrorless camera brand position for a third year in a row in 20231 and was the #1 mirrorless camera brand in the U.S. in 20232.
Since the introduction of the EOS R system, Canon has continued its innovative product developments with cameras such as the EOS R6 Mark II, EOS R5 C, EOS R5 and EOS R8. The robust rolodex of cameras has options for the professional photographer on the sidelines of world-class sporting events, to portrait or wedding photographers looking to capture a moment of a lifetime and the family photographer who is documenting the hustle and bustle of everyday life. Canon mirrorless cameras have a place in the gear bags of any visual storyteller looking for high-quality images and video.
“The needs of our customers have always been at the forefront of our business at Canon and it’s why we have worked so hard to maintain a number one position within the industry,” said Brian Mahar, senior vice president and general manager, Imaging Technologies & Communications Group. “I am proud of our team for not only achieving this great success, but for also empowering our visual storytellers.”
“Canon mirrorless cameras have impacted my business’s bottom line as well as my client experience. With the advancement of technology, I’m able to concentrate more on client interaction and higher quality production. I’ve seen an enhancement in my photography, my profit and client satisfaction.” Vanessa Joy, Canon Explorer of Light and award-winning wedding and brand photographer # # #
1 Source: Circana, Retail Tracking Service, U.S. unit sales, 12 months ending December 2021, 2022, and 2023
2 Source: Circana, Retail Tracking Service, U.S. unit sales, 12 months ending December 2023
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