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From Canon USA:

CANON INTRODUCES THE RF-S7.8MM F4 STM DUAL LENS: EXPANDING CAPABILITIES FOR VR AND 3D CONTENT CREATORS

MELVILLE, NY, October 30, 2024 – Canon U.S.A., Inc., a leader in digital imaging solutions, has announced the new RF-S7.8mm F4 STM DUAL lens, designed for social media content creators and enthusiast videographers. Compatible with the Canon EOS R7 and the latest addition to the growing EOS VR System lineup, this innovative lens offers a practical and affordable way to explore storytelling in the expanding world of VR and 3D content creation.

Previewed at Apple’s WWDC (Worldwide Developers Conference) 2024 keynote, this lens has been crafted for those looking to explore new visual formats, particularly with the rising interest in spatial video content. The 7.8mm focal length and 60-degree angle of view provide an immersive field of vision, for capturing detailed 3D content, allowing creators to deliver captivating and lifelike visual experiences.

Making VR and 3D content creation accessible to a wider audience, Canon has designed the RF-S 7.8mm F4 STM DUAL lens with a focus on simplicity. Even with its advanced features, the lens operates much like a traditional 2D RF-mount lens, with a straightforward workflow that empowers even newcomers to VR and spatial production to achieve impressive results. After capturing video with this interchangeable lens, users can leverage the EOS VR Plug-in for Adobe® Premiere® Pro to convert footage to 3D 180° VR, or the EOS VR Utility software (separately available with a paid subscription) to convert the footage into 3D 180° VR, 3D Theater, and spatial video ready to be experienced on devices like Apple Vision Pro and Meta Quest 3, offering a seamless transition from camera to immersive viewing.

Compatible with the Canon EOS R7 camera body, the high-speed autofocus and high-resolution image sensor, coupled with Canon’s renowned color science, effortlessly captures detailed VR content and Spatial videos whether you’re shooting in controlled environments or on the go.

“With the RF-S7.8mm F4 STM DUAL lens, Canon is not only providing a new visual tool but also enhancing the way creators communicate using emerging VR, spatial and 3D technologies,” said Hiroto Kato, vice president, Imaging Products & Solutions at Canon U.S.A., Inc. “This lens allows users to capture immersive content, bridging the gap between traditional content creation and the latest in VR and Spatial imagery. It’s an exciting step forward in making high-quality 3D content more approachable for everyone.”

As the demand for VR content continues to climb, the need for user-friendly 3D imaging equipment becomes increasingly important. The RF-S7.8mm F4 STM DUAL lens is designed to meet this demand, working seamlessly with devices from Apple Vision Pro to Meta Quest 3, lowering the barriers to creating 3D images, making immersive content more accessible for anyone, from casual hobbyists to dedicated enthusiasts.

Pricing and Availability

The Canon RF-S7.8mm F4 STM DUAL lens is scheduled to be available in November 2024 for an estimated retail price of $449.99*.

Learn more and order here:

Canon RF-S 7.8mm F4 STM Dual Lens

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I have a fresh-from-the-factory Canon EOS R1 in my hands, and it is time to set it up. I use the following steps to prepare a new (or reset to factory settings) R1 for use. While the number of steps in this setup guide may seem daunting, the process is not difficult. You've got this.

1. Open the box, find the battery, place it in the charger, and plug it in.
2. record the serial number, and add the camera to your insurance policy (you're covered, right?)
3. While the battery is charging, unpack the other needed items from the box.
4. Consider downloading and installing the latest Canon imaging software, Canon Digital Photo Pro (DPP) and EOS Utility, to ensure support for your camera model.
5. Insert a memory card (we'll format the card in a later step), insert a charged battery, and power the camera on.
6. The language, and then date, time, and zone setup prompts will appear during the first startup. Use the rear control dial and set button to update this information.
7. Scroll through all of the menu tabs to configure the camera as follows:
8. Shooting Menu, Tab 1: Img type/size: Use the top control dial to set RAW to "RAW", and use the rear control dial to set JPEG/HEIF to "-" (RAW image files provide the highest quality, making them especially valuable for post-processing)
9. Shooting Menu, Tab 3: Picture Style: Neutral with Sharpness = 1 (the low contrast "Neutral" picture style provides a histogram that best shows the available dynamic range. I change the Picture Style to "Standard" when processing in DPP. Most other software will ignore this setting.)
10. Shooting Menu, Tab 4: White balance: AWB W (White) (I seldom use another white balance setting while shooting (it doesn't change the RAW-captured image), though I often adjust white balance modestly during post-processing)
11. Shooting Menu, Tab 4: Lens Aberration Correction: All options "OFF" (Includes Peripheral illumination correction, Distortion correction, Digital Lens Optimizer, Chromatic aberration correction, and Diffraction correction. I suggest that most photographers enable Chromatic aberration correction. Expect non-Canon software to ignore these settings.)
12. Shooting Menu, Tab 4: High ISO speed NR: Low (or Off) (noise reduction is destructive to image details — I prefer to add noise reduction sparingly during post-processing. Expect non-Canon software to ignore this setting.)
13. Shooting Menu, Tab 6: Release shutter without card: OFF (only in a retail store would you want to press the shutter release without saving the image file)
14. Shooting Menu, Tab 7: Customize Quick Controls: AF, One Shot - Servo, Drive mode, Anti-flicker shoot, Subject to detect, Focus bracketing, Pre-continuous Shooting, IS Mode, AF-MF, Switch focus/control ring, Eye control (pressing the "Q" button provides direct access to these settings)
15. Shooting Menu, Tab 8: Image review: Review duration: 4 sec. (the Viewfinder review option is disabled by default, avoiding interference with the shooting process)
16. Shooting Menu, Tab 8: Blackout-free display: ON
17. Shooting Menu, Tab 9: Shooting info. disp.: Screen info. settings: Enable 1, 2, and 3; edit screen 2 to show only: Basic shooting info and Electronic level; edit screen 3 to show only: Basic shooting info, Histogram, and Electronic level
18. Shooting Menu, Tab 9: Shooting info. disp.: VF info/toggle setting: Enable 1, 2, and 3 (default); edit screen 2 to show only: Electronic level; edit screen 3 to show only: Histogram and Electronic level
19. Shooting Menu, Tab 9: Shooting info. disp.: Grid display: 3x3 (sometimes the 3x3 grid is helpful for alignment checking while not complicating the view)
20. Shooting Menu, Tab 9: Shooting info. disp.: Histogram disp: RGB, Small (show the brightness levels of each channel separately and do not let the graph to take up much space in the display as it can affect the perceived composition)
21. Shooting Menu, Tab 9: Electronic level size: Small (great new feature)
22. Shooting Menu, Tab 9: Shooting info. disp.: Vertical exp level: Off
23. Shooting Menu, Tab 9: Display frame rate set: Smooth (ideal for fast action and when battery life is not a concern)
24. AF Menu, Tab 2: Subject to detect: Select Auto, People, Animals, Vehicles, or None per your current shooting scenario
25. AF Menu, Tab 4: Servo 1st image priority: Focus priority (accurate focus is more critical to me than the timing)
26. AF Menu, Tab 5: Limit AF Areas: Enable Spot AF, 1-point AF, Flexible Zone AF 1, Whole area AF, Spot AF Tracking Off, 1-point AF Tracking Off (limit the options to those you expect to use, note the tracking off options)
27. AF Menu, Tab 5: Orientation linked AF point: Separate AF pts: Pt only (instructs the camera to individually save the selected AF points for vertical and horizontal orientation)
28. AF Menu, Tab 6: MF peaking settings: Peaking: On, Level: Low
29. Playback Menu, Tab 3: Magnification: Magnificatn (apx) 10x (allows one button press during playback to zoom deeply into the image); Maintain position: Enable (maintains the position within the image when changing images)
30. Playback Menu, Tab 4: Playback information display: 1 and 2 only; change view 2 histogram to RGB
31. Playback Menu, Tab 4: Highlight Alert: Enable (overexposed and nearly overexposed pixels will blink during image review)
32. Playback Menu, Tab 4: Playback grid: 3x3
33. Networking Menu, Tab 1: Airplane mode: On (if not using wireless functions)
34. Tools Menu, Tab 1: Format card (always format a memory card in-camera before using it — all data on the card will be lost)
35. Tools Menu, Tab 1: Auto Rotate: On computer (images are properly rotated when viewed on a computer but are always oriented to fill the LCD when viewed on the camera)
36. Tools Menu, Tab 2: Beep: Disable (probably no one wants to hear your camera's beep)
37. Tools Menu, Tab 4: Power saving: Screen dimmer: Disable (resolves an annoyance — the LCD is as useful off as dimmed)
38. Tools Menu, Tab 5: Custom shooting mode (C1, C2, C3): Auto update set: Enable; Program modes as desired
39. Tools Menu, Tab 6: Copyright information: enter as desired, your name and company name are logical choices
40. Customized controls Menu, Tab 1: Customize buttons: Multi-function button: Dial function and press info to set details: Top row: Drive mode, AF area, Exposure compensation; Second row: One shot - Servo, ISO, Flash exposure compensation; LCD panel illumination button: Eye control
41. Customized controls Menu, Tab 1: Multi function lock: All unchecked (Disables the lock feature in case I inadvertently select it by not turning the power switch far enough)
42. Customized controls Menu, Tab 3: RF lens MF focus ring sensitivity: Linked to rotation degree (turns off the variable manual focus ring adjustment rate)
43. Customized controls Menu, Tab 5: Eye control: Eye control: On; Pointer display settings: Color: White, Display size: Small
44. Customized controls Menu, Tab 5: Eye control: Calibration (CAL): (follow the guided instructions to set up this feature, performing numerous calibration attempts improves this feature's accuracy)
45. Custom Functions Menu, Tab 1: Restrict shooting modes: On; I deselect Fv and select C2 and C3.
46. Custom Functions Menu, Tab 1: Bracketing auto cancel: OFF (I want to control when AEB (Auto Exposure Bracketing) is enabled and disabled)
47. Custom Functions Menu, Tab 1: Bracketing sequence: -0+ (if images are captured in brightness sequence, they are easier to work with during post-processing. Capturing the darkest image first means quickly securing the first frame)
48. Custom Functions Menu, Tab 3: Continuous shooting speed: 40, 20, and 10
49. Custom Functions Menu, Tab 4: Default erase option: [Erase] selected (less safe to inadvertent deletion, but one less step press is required to delete an image)
50. Custom Functions Menu, Tab 4: Av setting without lens (permits camera setup without mounting the intended lens)
51. Custom Functions Menu, Tab 5: Retract lens on power off: OFF (prevents a carefully selected focus distance from resetting when the camera auto powers off)
52. My Menu: Add My Menu 1; Register the following options: Focus bracketing, Pre-cont. shooting, Shutter mode, IS (Image Stabilizer) mode, Format card, Number of bracketed shots; reorder menu items as desired
53. My Menu: Add My Menu 2; Register the following options: Blackout free display, Display (exposure) simulation (the "Off" setting is helpful when using flash), Date/Time/Zone (primarily for checking the time); reorder menu items as desired
54. While looking at the menu through the EVF, adjust the diopter until the scene is sharp for your eye

I make additional menu and other setting changes based on current shooting scenarios, but this list covers my initial camera setup process.

To copy this configuration means you intend to shoot as I do, including in RAW-only format. While this setup works optimally for me, you should adjust the camera setup to your needs.

If you can't remember your menu setup parameters, keeping an up-to-date list such as this one is a great idea. Anytime the camera is set to the factory state, such as when serviced or when acquiring an additional camera, the list will ensure all settings are quickly re-established. Consider saving the camera settings to a card (Tools menu, tab 5, Save/load cam settings on card) for an easy restore or replication. The setup file can be copied to a computer drive for long-term storage.

More Information

Canon EOS R1

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Worth browsing: Deals of the Week at B&H.

Take advantage of these hot deals! Select refurbished cameras and refurbished lenses are on sale at Canon USA!

Expect Canon USA refurbished gear to be like new with an as-new warranty and a great price.

On sale: save up to 81% on Skylum Luminar Neo, plus get 20% off with coupon code PUMPKIN!

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Another Canon RF 200-800mm F6.3-9 IS USM Lens is in stock at Amazon via Canon-authorized K&M (at a $200.00 premium).

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Just posted: Sony FE 85mm F1.4 GM II Lens Review.

Outstanding lens.

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Canon has added third quarter financial results to the Investor Relations page.

Presentation Material
Results
Supplementary Data
Presentation Material and Speech Summary
Q&A Session Summary

Quotes From the Presentation Material.

In the markets which we compete, weak demand in China and Europe, but solid demand overall.

Sales of cameras, network cameras and laser printers, which recovered in second quarter, continued to grow steadily in third quarter.

Steady growth in commercial printing equipment sales where medium to long term market growth is expected.

Third quarter sales up 5.3% from last year and at record high level, also achieved record high in YTD sales.

Operating profit up nearly 20%, operating profit ratio one point above last year.

Imaging net sales were up 8.6% for the month and 4.3% for the first 3 quarters.

For B to C products (cameras and inkjet printers), stimulate demand in fourth quarter utilizing new products.

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