From the Canon Canon Digital Learning Center:
"Have you ever looked at an image online and thought it to be a still photo, but then suddenly, a little part of it comes to life? Not the whole image, but maybe a smirk of the mouth, a blink of an eye or a wag of a tail while all else remains static? Call them a “Cinemagraph,” a GIF or a picture where something in it moves; these hybrid motion/stills have become ubiquitous. They have an element of the unexpected and further explores how to tell a story in a single frame. And when executed well, they allow the visual story to expand and become infinitely richer and more engaging."Read the entire article on the Canon Digital Learning Center.