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 Monday, August 01, 2011
Canon USA has announced:
 
"Captain America: The First Avenger" Action Shots Captured With Canon EOS 5D Mark II Digital SLR Cameras
 
Full 1080P HD Capture, 24p Frame Rate and Canon EF Lenses Provide Compatibility and Creative Options for Movie Production
 
LAKE SUCCESS, N.Y., August 1, 2011 – Canon U.S.A., a leader in digital imaging, announced today that the highly anticipated feature film, "Captain America: The First Avenger", used Canon EOS 5D Mark II Digital SLR cameras to capture many of the movie's action shots. Throughout the super hero action picture, the 5D Mark II was used to shoot motion sequences that were seamlessly integrated with the production's 35mm film footage.
 
More compact and lightweight than traditional motion-picture cameras, the 5D Mark II offers creative advantages such as compatibility with Canon's wide range of high-performance EF lenses, user-selectable frame rates, including 24p (23.976 fps), the standard for motion-picture cinematography, and full 1920 x 1080 HD imagery captured by the camera's high-resolution 21.1-megapixel (36mm by 24mm) Canon CMOS sensor. According to Jonathan Taylor, second unit director/director of photography on "Captain America: The First Avenger", these features made the 5D Mark II an excellent choice for the capture of dramatic POV (point-of-view) action shots.
 
"The challenge with a lot of action photography is getting the camera in the right position," Taylor noted. "I'm always looking to get the camera into impossible to reach places because those kinds of shots make action sequences much more exciting. Most 35mm motion-picture cameras and even the leading digital cinematography cameras are just too big to get into interesting positions."
 
Action scenes in "Captain America: The First Avenger" in which Taylor used 5D Mark II cameras for POV shots include a car chase and crash, and a high-speed motorcycle pursuit. The small size of the camera enabled Taylor to mount it on the interiors and exteriors of moving vehicles to capture dramatic action shots. The camera's size also ensured that it was "invisible" to the film cameras shooting the same scene from a distance.
 
"The thing with action is that the more angles you can shoot, the faster the cuts you can use, and the more energy you get into a sequence," Taylor added.
 
Previously, the Canon EOS 5D Mark II cameras and EF lenses were used for action shots in the blockbuster hit "Iron Man 2".
Posted to: Canon News
Category: Canon USA News
Post Date: 8/1/2011 3:08:08 PM CT   Posted By: Bryan
 Wednesday, July 27, 2011
It's baaaaack. Canon Canada has restored the EOS 1Ds Mark III from the archives. (thanks John)
Posted to: Canon News
Post Date: 7/27/2011 10:34:31 AM CT   Posted By: Bryan
 Sunday, June 19, 2011
The Canon Online Store (exclusively) has just introduced the Canon EOS T3 in new colors - including Red, Brown, Black or Metallic Gray.
 
The rebate is also available on these models.
Posted to: Canon News
Category: Canon USA News
Post Date: 6/19/2011 10:19:21 PM CT   Posted By: Bryan
 Thursday, June 16, 2011
In a press release issued today, the United States Golf Association (USGA) has announced the implementation of a near real-time photo delivery system utilizing the Canon EOS 1D Mark IV and Canon WFT-E2 II A Wireless File Transmitter:
 
Fan Experience On U.S. Open Site Enhanced By New Technology
 
IBM-Powered PicStream on USOPEN.com to Utilize Canon Wireless File Transmitters
 
By USGA
June 16, 2011
 
Far Hills, N.J. – The United States Golf Association (USGA) will employ a new digital user experience for U.S. Open fans that will enable viewing of photographic images at near real-time speeds. PicStream, the IBM-powered photo console on www.USOPEN.com, will feature images created and transmitted from the grounds of Congressional Country Club using Canon wireless file transmitters. It marks the first use of such technology on a major scale at a live sporting event.
 
“Canon’s wireless transmitters will enable our images to be edited, tagged and delivered to audiences faster than ever before,” said John Mummert, the USGA’s manager of creative services and senior staff photographer. “This is the new transmission standard in the world of sports photography.”
 
The USGA traditionally uses teams of veteran golf photographers to shoot for USOPEN.com, news media and the USGA Museum. According to Mummert, volunteers had to run photographers’ compact flash cards to the USGA Media Center from far-flung locations on the course at previous championships. Images are captioned, processedand distributed to USOPEN.com and the press from the Media Center. This system failed to deliver the transfer speeds that today’s audience demands, especially given the 100-plus acres that comprise a championship golf course.
 
“Fans want instant content, and we want to provide it,” Mummert said. “Canon stepped forward with the wireless transmitters, and IBM was able to integrate the technology into their PicStream application to enable near real-time publishing capability. These technologies should enhance the overall fan experience significantly.”
 
The Canon WFT-E2 II A Wireless File Transmitter chosen for the U.S. Open is a camera-powered compact unit that attaches to the side of the EOS-1D Mark IV camera. The WFT-E2 II A transmits camera images over a wireless local area network (LAN) at up to 492 feet (150 meters). Portable USB modems carried by the photographers will relay images to the USGA Media Center’s tent.
 
“This technology has been available for a while, but only recently has become something that we are able to use to our advantage,” Mummert noted. “We tested it repeatedly at Congressional Country Club and the transmitting times were exceptional.”
Posted to: Canon News
Category: Canon USA News
Post Date: 6/16/2011 4:26:17 PM CT   Posted By: Bryan
 Thursday, June 09, 2011
BRYCE DALLAS HOWARD TAPPED AS DIRECTOR OF CANON’S “PROJECT IMAGIN8ION,” A RON HOWARD PRODUCTION
 
“Project Imagin8ion” is the First Hollywood Film in History Based on Eight Independently Contributed Photographs, Produced by Freestyle in Collaboration with Canon U.S.A.
 
NEW YORK, N.Y., June 9, 2011 – Canon U.S.A. Inc., a leader in digital imaging, announced today that Bryce Dallas Howard, one of Hollywood’s most versatile and dynamic young talents both on screen and behind the camera, has been invited by Canon and her father Ron Howard to direct his latest film endeavor, “Project Imagin8ion.” The initiative is the first user-generated photo contest to serve as the foundation for a Hollywood short film, which now boasts the A-list team of Bryce Dallas Howard directing and Ron Howard executive producing, in partnership with Francesca Silvestri and Kevin Chinoy of Freestyle, a full-service development and production company.
 
Launched on May 22nd, “Project Imagin8ion” encourages photographers of all levels to submit photos based on a series of movie themes: Setting, Time, Character, Mood, Relationship, Goal, Obstacle and the Unknown. The contest pulled in over 8,500 photo submissions on the first day alone and aims to foster dialogue between Canon and a community of photography enthusiasts, inspiring everyone to achieve new levels of creativity. Consumers can visit www.youtube.com/imagination to submit photos through June 14th and to vote on the semi-finalists through June 23rd. Throughout the promotion, Ron Howard, Bryce Dallas Howard and Freestyle, with the help of Canon experts and the Project Imagin8ion community, will narrow down the submissions and ultimately select eight winning photos – one from each movie theme category – to become the basis and inspiration for a short film shot with Canon EOS DSLR cameras and lenses.
 
“It is an honor for me to take part in Canon’s ‘Project Imagin8ion,’ partnering with a brand that is empowering young filmmakers and is at the forefront of technology,” said Bryce Dallas Howard. “It’s an absolutely inspired concept and I’m over the moon to not only direct this film but to work with my father, a true mentor and my personal hero. My hope is that this film will honor the creativity, passion, and artistic integrity that so many people have put into their photographs.”
 
“I think Bryce is a great choice to helm this film,” said Ron Howard. “She is artistic, compassionate, curious, and loves to think outside the box. There is nothing formulaic about her approach to filmmaking and I believe that she is the perfect director for Canon's creative experiment, given how original it is and how she is part of this digital generation. Bryce has the experience and wherewithal to create a memorable film.”
 
Script development will not begin until all eight photos are chosen, fostering a new approach to storytelling and filmmaking for the team. Production will take place during the summer and fall, a busy time for the actress/producer who will star on screen this August as “Hilly” in Tate Taylor’s film adaptation of Kathryn Stockett’s “The Help” and as “Rachael” opposite Seth Rogen and Joseph Gordon-Levitt in the September release of “50/50.” Also in September of this year, Howard’s producerial debut “Restless,” a film directed by Gus Van Sant will be released. The “Project Imagin8tion” short film will premiere later this year in New York City, with the contest winners in town for a red carpet event where they will have the opportunity to meet the famous father-daughter pair. “Project Imagin8ion” will mark the second time Bryce Dallas Howard has worked with Freestyle, the first being the Reel Moments short film program with Glamour magazine.
 
Grey New York and Alliance, the entertainment and lifestyle marketing division of Grey, are responsible for the campaign and talent negotiations.
Posted to: Canon News
Category: Canon USA News
Post Date: 6/9/2011 11:43:43 AM CT   Posted By: Bryan
 Wednesday, May 25, 2011
In a press release issued today, Canon USA provides anticipated lens availability information. Canon USA adds "December" as the month for the 500 L IS II and 600 L IS II arrival.
Posted to: Canon News
Category: Canon USA News
Post Date: 5/25/2011 12:29:35 PM CT   Posted By: Bryan
 Monday, May 23, 2011
Canon USA has announced the Long Live Imagination Campaign with Ron Howard.
Posted to: Canon News
Category: Canon USA News
Post Date: 5/23/2011 3:10:43 PM CT   Posted By: Bryan
 Friday, May 13, 2011
Wonder no longer - Canon USA has issued a press release regarding this project:
 
Canon U.S.A. Commemorates The Setting Of The Last Segment Of Steel For Its New Canon Americas Headquarters
 
LAKE SUCCESS, May 12, 2011 – Canon U.S.A., Inc., a leader in digital imaging, celebrated the setting of the last segment of steel for its new headquarters during a "topping off" ceremony today in Melville, N.Y. Joe Adachi, president and CEO, Canon U.S.A, and Seymour Liebman, executive vice president, chief administrative officer and general counsel, Canon U.S.A., were joined by state and local officials to commemorate this milestone in the development of Canon's new facility which will serve as headquarters for North and South America.
 
"Today we are celebrating yet another milestone towards completion of the new Canon Americas Headquarters," said Joe Adachi, president and CEO, Canon U.S.A. "I look forward to the day when we open the doors to One Canon Park and provide our employees a world-class facility in which to grow and succeed."
 
Canon USA's New Headquarters
 
Above, Joe Adachi, president and CEO, Canon U.S.A., and Seymour Liebman, executive vice president, chief administrative officer and general counsel, Canon U.S.A., raise the commemorative steel beam for the Canon Americas new headquarters in Melville, N.Y.
 
"It has been an exciting experience to watch our new headquarters being built from the ground up and we are grateful for the support we have received from various government officials and community leaders," Seymour Liebman, executive vice president, chief administrative officer and general counsel, Canon U.S.A.
 
Just in case you wanted to know, the Canon-supplied image above was shot with a Canon EOS 5D Mark II and a Canon EF 28-300mm f/3.5-5.6 L IS USM Lens at 50mm, f/11, 1/100 and ISO 100.
Posted to: Canon News
Category: Canon USA News
Post Date: 5/13/2011 8:47:31 AM CT   Posted By: Bryan
 Wednesday, April 27, 2011
Canon U.S.A.’s Live Learning events are in full swing for the Spring season, highlighted by the upcoming “Deconstructing the Story” workshops for professional and advanced cinematographers, photographers and videographers. These three day, hands-on sessions provide intensive learning opportunities designed to demonstrate improved techniques for shooting successful video projects with Canon EOS HD DSLR cameras. During the opening day, foundations of EOS cine-style production techniques are taught in intimate student breakout groups. That’s followed by a full day of student shooting in a 24-hour film festival style, topped off by a final day of editing; all provided from the experts of the renowned stillmotion™ team, a group of leading innovators in the use of EOS HD video products, along with Canon professional market representatives.
 
Designed for professional and advanced EOS HD DSLR users, participants of these workshops will receive instruction from stillmotion assisted by Canon team members. As part of the workshops, students will have the opportunity to work with an assortment of Canon camera bodies and lenses along with the supporting production accessories to make the experience as impactful as possible. Students will work in small groups immersing themselves in each aspect of video production with EOS while receiving guidance on the technical and creative aspects to ensure the final result is worthy of new client interest.
 
The 2011 schedule for the “Deconstructing the Story” workshops is as follows:
 
Orlando: May 24th to May 26th
Cincinnati: May 31st to June 2nd
New York: June 7th to June 9th
Austin: June 21st to June 23th
Seattle: June 28th to June 30th
 
For more information on these workshops please visit: www.usa.canon.com/story
Posted to: Canon News
Category: Canon USA News
Post Date: 4/27/2011 3:05:23 PM CT   Posted By: Bryan
 Monday, April 11, 2011
Canon U.S.A will be exhibiting at the 2011 NAB Show (press release) in Las Vegas, NV.
Posted to: Canon News
Category: Canon USA News
Post Date: 4/11/2011 9:10:22 AM CT   Posted By: Bryan
 Friday, September 03, 2010
It's back. Canon USA's Why Do You Love Football Challenge 2010 is on.
Posted to: Canon News
Category: Canon USA News
Post Date: 9/3/2010 12:01:58 PM CT   Posted By: Bryan
 Saturday, July 10, 2010
Canon USA has launched a new website. Though much of the content remains the same, the design is significantly changed.
 
The content you are likely most interested in is here
 
Don't forget - the rebates end today.
Posted to: Canon News
Category: Canon USA News
Post Date: 7/10/2010 9:10:59 AM CT   Posted By: Bryan
 Monday, June 21, 2010
Canon USA has announced Canon EXPO 2010 New York.
 
This event is scheduled for Sep 2 – 3, 2010 at the Jacob K. Javits Convention Center, New York City. A "Passcode" is required for registration - a link is provided to request this code.
Posted to: Canon News
Category: Canon USA News
Post Date: 6/21/2010 9:43:32 AM CT   Posted By: Bryan
 Monday, May 17, 2010
Canon USA has announced the 5th annual Photography in the Parks Photo Contest (press release).
Posted to: Canon News
Category: Canon USA News
Post Date: 5/17/2010 9:49:19 AM CT   Posted By: Bryan
 Monday, May 03, 2010
Canon USA has announced groundbreaking for a new headquarters in Melville, NY.
Posted to: Canon News
Category: Canon USA News
Post Date: 5/3/2010 12:12:16 PM CT   Posted By: Bryan
 Monday, April 12, 2010
Canon USA has issued a 2010 NAB Show Press Release.
 
No new EOS products are announced.
Posted to: Canon News
Category: Canon USA News
Post Date: 4/12/2010 12:16:21 PM CT   Posted By: Bryan
The Canon USA Explorers of Light Program has been expanded to include world-renowned cinematographers.
Posted to: Canon News
Category: Canon USA News
Post Date: 4/12/2010 10:12:49 AM CT   Posted By: Bryan
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