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 Tuesday, October 07, 2014
Canon Logo
From Canon USA:
 
From Hollywood Films to Publishing and Medical Technologies, New Inspirational Brand Ethos Spotlights the Breadth of the Company’s Capabilities and Contributions to Developing Imaging Technologies that Showcase the Impossible for Customers
 
MELVILLE, N.Y., October 7, 2014 — Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce “Canon See Impossible”—a branding effort aimed to inspire customers to see impossible with Canon products. As part of the companywide marketing initiative, the iconic brand will roll out a new logo visual to include the addition of the “Canon See Impossible” tagline, accompanied by a 3-D visual of an expanding box, symbolizing the Company’s desire to break the boundaries of what is possible and shift the focus from Canon as being solely a manufacturer of quality digital imaging products to a Company that empowers the creative spirit within its people and customers.
 
Central to the new marketing initiative, the light within the borderless box represents the dedication the Company has to building new collaboration paths with both consumers and commercial clients to constantly innovate and to challenge convention. As the next chapter in the Company’s long history unfolds, Canon is working to listen, adapt, and build a prescient understanding of the changing market forces it faces today and the opportunities they present.
 
Creative is featured on seeimpossible.usa.canon.com, a digital hub housing consumer, professional, and commercial stories of inspiration, imagination, and innovative end-user applications of Canon imaging technology.
 
“As a technology-based brand, Canon is constantly challenged to empower its customers in today’s high-tech and fast-paced world in which new apps and innovations are launching every single day,” said Joe Adachi, Chairman and CEO, Canon U.S.A., Inc. “With imagination and customer focus at the core of the Canon business model, ‘Canon See Impossible’ will highlight the combined technological innovation and human ingenuity that makes the impossible possible. Our new rallying cry will extract creative thinking from a place of isolation, encourage exploration of the unknown, and showcase our creativity as it impacts the real world with limitless possibilities.”
 
The Company’s heritage in imaging technology advancement and migration into new, applicable business domains has been going on since the 1930’s. The foundation of success was initially built with film cameras, which led to the evolution of high-quality digital cameras for families and professionals, and eventually led to groundbreaking imaging platforms for Hollywood productions that use Canon Cinema EOS Camera technology. Remarkable technologies that have empowered end-users to see the infinite possibilities of the image and to make the impossible come alive go beyond photography applications. Advances in optics development, imaging sensors and powerful image processing technology have been harnessed to deliver a wide range of cutting-edge solutions today. One of the latest developments has been with eye-care technology, allowing ophthalmologists to see deep into the eye, helping to enable early detection, treatment and prevention of eye disease.
 
Canon has introduced groundbreaking developments in digital imaging reproduction hardware and software solutions. Canon has created new business models, in conjunction with key partners, such as on-demand book printing, empowering aspiring authors to publish and bring their literary visions forward. Central to the “Canon See Impossible” campaign is cultivating storylines that illustrate how Canon technology, combined with end-user ingenuity, breaks new ground daily and how, together, the sharing of ideas and opportunities will help provide a picture of future imaging technology and service development direction.
 
Elements of “Canon See Impossible” will be launched in print, digital media, and live events and will run on various video media platforms during the fourth quarter of 2014, extending into 2015 and beyond as part of a multiyear effort by Canon.
 
Note: The See Impossible website just got a little more interesting.
Posted to: Canon News
Category: Canon USA News
Post Date: 10/7/2014 8:51:09 AM CT   Posted By: Sean
Canon See Impossible Teaser
Canon USA has posted a couple of videos pertaining to its "See Impossible" campaign. From a photography standpoint, the videos don't seem terribly exciting...
 
Canon See Impossible: Beyond Photography, Director
 

 
Canon See Impossible: Beyond Photography, Author
 

 
Whatever it is, we won't have to wait long – the countdown timer will run out in about two hours.
 
Note: AdWeek has an illuminating article on Canon's new ad campaign.
Posted to: Canon News
Category: Canon USA News
Post Date: 10/7/2014 6:55:56 AM CT   Posted By: Sean
 Monday, October 06, 2014
Adobe Logo
From Adobe:
 
Latest Creative Cloud Release Drives Deep Connections Between New Family of Mobile Apps and Enhanced CC Desktop Tools Via All-New Creative Profile
 
LOS ANGELES, Calif. — Oct. 6, 2014 — At Adobe MAX 2014, the world’s leading creativity conference, Adobe (Nasdaq:ADBE) today announced it is shipping a milestone release of Creative Cloud that transforms how creatives work across desktops and devices. This major release includes significant feature updates to 13 essential CC desktop tools that link to a new family of integrated mobile apps. In addition, the latest versions of Photoshop CC and Illustrator CC include breakthroughs in Touch support for Microsoft Windows 8 and Surface Pro 3. Central to this release is an all-new Creative Profile that drives deep connections between CC desktop tools and nine new mobile apps that extend the power of the Photoshop, Lightroom, Illustrator and Premiere franchises onto mobile devices.
 
Adobe also launched a public beta of a Creative SDK that enables the delivery of mobile apps that connect to Creative Cloud, kick-starting a new era of third party app innovation for creative developers. The company also introduced Creative Talent Search, connecting creatives around the world with job opportunities from top brands and companies. These innovations and more will be demonstrated in today’s keynote session at Adobe MAX, beginning at 9:30 a.m. PT. To view the event via a live stream, visit: www.adobe.com/go/maxkeynote.
 
"The pace of innovation continues to accelerate with Creative Cloud and today we are introducing a new family of mobile apps that are deeply integrated with flagship CC desktop tools like Photoshop and Illustrator, and taking mobile devices into the creative mainstream,” said David Wadhwani, senior vice president, Digital Media, Adobe. “Also, new capabilities such as Creative Talent Search show that Creative Cloud is evolving into an increasingly powerful resource for our millions of members.”
 
All-New Creative Profile is Member’s Creative Identity Within Creative Cloud
This Creative Cloud release includes a new Creative Profile that connects creatives to their work, to the assets they use to create, and the communities that matter to them – no matter where they are. Files, photos, colors, brushes, shapes, fonts, textstyles, graphics and any other assets are always at their fingertips. This new Creative Profile moves with creatives from app-to-app and device-to-device, so assets automatically appear when they need them, in the right context.
 
Mobile Apps Deliver New Creative Cloud Connections
This release includes radical new connections between essential CC desktop tools and a new family of mobile apps that extend the power of Photoshop, Illustrator, Premiere Pro and Lightroom onto mobile devices. The line-up includes:This release includes radical new connections between essential CC desktop tools and a new family of mobile apps that extend the power of Photoshop, Illustrator, Premiere Pro and Lightroom onto mobile devices. The line-up includes:
 
  • In the Photoshop family, Photoshop Sketch lets creatives draw with new built-in expressive brushes and enables an integrated workflow with Photoshop CC and Illustrator CC. Updates to Photoshop Mix extend precise mobile compositing capabilities and now includes enhanced integration with Photoshop CC, as well as a new iPhone version. A new Lightroom Mobile app builds on integrated desktop and mobile workflows and includes features to allow clients, friends or family to select favorites and leave comments for photos shared online; and GPS information from iPhone photos now syncs with Lightroom desktop.
  • In the Illustrator family, Illustrator Draw (formerly Adobe Ideas) gives users access to their favorite vector drawing tools and features in a modern, streamlined interface, high-fidelity integration with Illustrator CC and enhanced support for Adobe Ink and Slide. Illustrator Line, a precision drawing app, gives creatives new features for perfectly distributing shapes as they draw, plus the ability to send sketches to Illustrator CC where they have full access to their original vector paths for editing.
  • In the Premiere family, the brand new Adobe Premiere Clip app easily transforms the video shot on iPhone or iPad into edited videos that are simple to share. Aspiring videographers can then send their compositions to Adobe Premiere Pro CC for advanced editing and finishing.
Adobe also introduced a new category of “capture” apps to create designs and bring them into creative workflows:
 
  • Adobe Brush CC lets designers craft unique brushes, on iPad or iPhone, to use in Photoshop CC, Illustrator CC or Adobe Illustrator Sketch. Any photograph can be made into a brush, so creatives can quickly and playfully design beautiful, high-quality brushes that can range from photorealistic, to organic, painterly or graphic.
  • Adobe Shape CC is a simple, unique and fun way to capture and create shapes on iPhone or iPad, wherever inspiration strikes. A high-contrast photo of anything - a chair, a pet, or a hand-drawn font - is converted into vector art that can be used immediately in Illustrator CC and Adobe Illustrator Line via Creative Cloud Libraries.
  • Adobe Color CC (formerly Adobe Kuler) allows creatives to capture colors and save them as themes that are immediately available in other Adobe applications, including Illustrator CC and Photoshop CC.
These mobile apps work with all Creative Cloud plans, giving everyone – from freelancers to creatives in large organizations – access to all the benefits of a deeply integrated mobile and desktop workflow, connected via their Creative Profile. Adobe also launched the public beta of a Creative SDK that powers the delivery of new third party mobile apps that connect to Creative Cloud. Adobe Creative SDK is available at: www.creativesdk.adobe.com.
 
New Features for Essential CC Desktop Tools
This Creative Cloud release includes powerful new features for Adobe’s flagship creative desktop tools. Highlights include: Touch support on Windows 8 devices for key design applications; new 3D print features and enhanced Mercury Graphics Engine performance for Photoshop CC; a new Curvature tool in Illustrator CC; interactive EPUB support in InDesign CC; SVG and Synchronized Text support in Muse CC; GPU-optimized playback for viewing high resolution 4K and UltraHD footage in Premiere Pro CC; and HiDPI and new 3D support in After Effects CC. Through a member’s Creative Profile Adobe is driving frictionless creative workflows, with CC desktop tools able to access powerful new mobile apps and services. Building on the success of Creative Cloud capabilities such as file sharing, Behance and TypeKit, new services available today, include:
 
  • Creative Cloud Market is a collection of high-quality, curated content that’s freely accessible to Creative Cloud members. Access and use thousands of professionally crafted files, including user interfaces, patterns, icons, brushes and vector shapes, to speed through desktop and mobile projects.
  • Creative Cloud Libraries is a powerful asset management service that lets creatives easily access and create with colors, brushes, text styles and vector images through Creative Cloud desktop, mobile apps and services. Creative Cloud Libraries connects desktop tools like Photoshop CC and Illustrator CC to each other – and to companion mobile apps.
  • Creative Cloud Extract is a cloud-based service that reinvents the Photoshop CC comp-to-code workflow for Web designers and developers, letting them share and unlock vital design information from a PSD file (such as colors, fonts and CSS) to use when coding mobile and desktop designs.
All-New Talent Search Connects Creatives with Job Opportunities
Adobe also launched Creative Talent Search today. Talent Search connects creatives across the globe with job opportunities from top brands and companies. Hiring managers using Talent Search are able to use advanced discovery tools to find the right talent for their job – for example, finding experts in Photoshop, who live in a specific city, and have worked in automotive design is easier than ever. Custom algorithms recommend candidates for roles and get smarter the more a recruiter uses the system. Also, public postings will advertise job opportunities to the millions of creatives on Behance. More information is available at: https://www.behance.net/talentsearch.
 
Pricing and Availability
Today’s updates to Creative Cloud are expected to be available to Creative Cloud members by the end of the day as part of their membership at no additional cost. The new and updated mobile apps are free to everyone. More information will be available later today at: http://www.adobe.com/creativecloud/catalog/mobile.html.
 
The value of Adobe's Photoshop Photography Program grows with each new feature that is added. And it's still only $9.99 per month (Photoshop CC + Lightroom).
Category: Adobe News
Post Date: 10/6/2014 8:28:00 AM CT   Posted By: Sean
Profoto Small Yet Deep Parabolic Umbrellas
From Profoto:
 
October 6, 2014 – Profoto expands its assortment of umbrellas with six new models. The new models are unique on the market in that they are small and lightweight yet deep and parabolic.
 
Last year, Profoto introduced a new line of umbrellas, comprising twelve models in two shapes (deep and shallow) and three fabrics (white, silver and translucent).
 
Today, Profoto’s line of umbrellas is extended with six new models. The new models are unique on the market in that they are small and lightweight yet deep and parabolically shaped. This combination of size and shape creates a more focused and directed light than what you might expect from an umbrella of this size.
 

 
The smallest new Profoto umbrella is called Profoto Umbrella Deep S. It has a diameter of 85 cm (33 in) and is available in three fabrics (white, silver and translucent). The medium version is called Profoto Umbrella Deep M. It has a diameter of 105 cm (41 in) and is also available in three fabrics (white, silver and translucent).
 
The deeper and round shape is achieved by using as many as 16 umbrella rods. Like all other Profoto umbrellas, the fabrics have been selected to provide a superior quality of light over years of heavy-duty use, and the metallic elements have been surface treated to prevent rust and discoloration.
 
The silver versions create a very crisp and direct light with high light output, comparable with that of a hard reflector. The white versions create a softer yet direct light, perfect for portrait and beauty shots. The translucent versions create an even softer light and have a very wide light spread.
 
Optional diffusers are available for the silver and the white versions. An optional backpanel is available for the translucent version, which practically converts the umbrella into a softbox.
 
B&H carries Profoto Umbrellas.
Category: Profoto News
Post Date: 10/6/2014 7:58:12 AM CT   Posted By: Sean

 
From the Carl Zeiss Lenses YouTube Channel:
 
Watch our time-lapse video on how to change the mount of a Compact Prime CP.2 lens shot at IBC 2014 in Amsterdam at our booth. In the video you can see how easy it is to exchange the lens's mount of an EF lens to PL mount.
 
The-Digital-Picture.com's Take:
Sigma made headlines last year when it announced its lens conversion service that allowed users to change brands without having to buy brand new lenses. Now Zeiss is highlighting similar functionality (although it looks like this quick-change mount design was built into its Compact Lens series long before Sigma announced their service).
 
Considering that two brands have the ability to change mounts, it got me thinking – how easy can 3rd party lens manufacturers make it? Will either one be developing a quick release system to make mount changes as simple as installing an extender? Then a user could easily buy different mounts for their lenses and simply replace them at home with no tools required.
 
And if that kind of feature could be implemented, would the incremental costs of development and manufacturing make it a worthwhile marketing ploy? [Sean]
 
B&H carries Zeiss Compact Cinema lenses.
Category: Zeiss News
Post Date: 10/6/2014 7:16:15 AM CT   Posted By: Sean

 
From the Adobe Photoshop YouTube Channel:
 
Photoshop Principal Product Manager Bryan O'Neil Hughes shows us how to use filters in Photoshop (and which not to use) in this episode of the Photoshop Playbook.
 
Adobe's Photoshop Photography Program is a great value at only $9.99 per month (Photoshop CC + Lightroom).
Posted to: Canon News
Post Date: 10/6/2014 6:43:12 AM CT   Posted By: Sean
 Sunday, October 05, 2014
Canon See Impossible Teaser
From seeimpossible.usa.canon.com:
THIS MESSAGE GOES OUT TO FEAR, DOUBT, LOGIC AND REASON.
 
To excuses, distractions, procrastination, inertia, critics, cynics, realists, pessimists, resistance, conventional wisdom.
 
To the peanut gallery, the so-called experts, the good enoughs, the urges to pass the buck, the easy way out, the snooze button, the panic button, and to that little voice in the back of your head that says,
 
“It can't be done.”
 
To all of it, we apologize.
 
Because we don’t see what you see.
 
AT CANON, WE SEE IMPOSSIBLE.
And there's a countdown timer...counting down to Tuesday, 10:00am Eastern Time.
 
So what in the world is Canon up to? Let us know your thoughts in the comments.
Posted to: Canon News
Category: Canon USA News
Post Date: 10/5/2014 5:43:57 PM CT   Posted By: Sean
 Friday, October 03, 2014
Canon Digital Learning Center Logo
From the Canon Digital Learning Center:
"This month, I [photographer Tyler Stableford] undertook a longstanding personal project: an attempt to create underwater fine art images of a beautiful swimmer arcing alongside enormous whale sharks. After a busy year of shooting, I’ve had a welling desire to create imagery that speaks to my deepest soul; and to forge a large-format print for my house.
 
The project is a co-creation with the swimmer model Ashley Mosher. I chose Ashley for the project as she is a former competitive swimmer (she competed in the U.S. Olympic trials) and has a beautiful grace that is only enhanced when she enters the water."
Read the entire article and see the amazing images at the Canon Digital Learning Center.
Posted to: Canon News
Post Date: 10/3/2014 2:21:03 PM CT   Posted By: Sean

 
From the Carl Zeiss Lenses Youtube Channel:
 
Every two years Cologne hosts photokina, the world’s most important imaging trade fair. And from September 16 to 21, 2014, around 185,000 film and photography fans, from 160 countries, attended this year’s event by the Rhine. Many of them headed straight to ZEISS in hall 2.2, stand C-018, where they could talk with optics experts and experience close-up four new lenses that really whet your appetite for photography.
 
B&H carries Zeiss lenses. Check out Bryan's full review of the Zeiss Otus 85mm f/1.4.
Category: Zeiss News
Post Date: 10/3/2014 8:50:21 AM CT   Posted By: Sean
Adobe Logo
From Adobe:
 
Camera Raw 8.7 is now available as a release candidate on Adobe Labs for Photoshop CS6 , Photoshop CC and Photoshop CC 2014 on Adobe Labs. An update of DNG Converter is also available on Adobe Labs.
 
As mentioned here, updates to Camera Raw 8 for Photoshop CS6 only include new camera support, lens profile support, and bug fixes. The new features listed in the release notes are only available in Photoshop CC.
 
New Camera Support in Camera Raw 8.7 Release Candidate
 
  • Casio EX-100PRO
  • Fujifilm X30
  • Leaf Credo 50
  • Leica V-Lux (Typ 114)
  • Nikon D750
  • Panasonic DMC-GM1S
  • Sony ILCE-5100
  • Sony ILCE-QX1
New Lens Profile Support in Camera Raw 8.7 Release Candidate
 
MountName
CanonTokina AT-X 116 PRO DX-II 11-16mm f/2.8
Fujifilm XHandeVision IBELUX 40mm F0.85
Leica MSLR Magic 50mm T0.95 Hyperprime Cine Lens
Leica SLeica SUMMICRON-S 100 mm f/2 ASPH.
Nikon F (DX)Tokina AT-X 116 PRO DX-II 11-16mm f/2.8
PENTAX 645HD PENTAX-DA 645 28-45mm F4.5ED AW SR
Sony AlphaSony DT 18-55mm F3.5-5.6 SAM
Sony AlphaSony DT 18-70mm F3.5-5.6
Sony AlphaSony 75-300mm F4.5-5.6
Sony AlphaSony 300mm F2.8 G SSM
Sony AlphaSony 500mm F4 G SSM
Sony EHandeVision IBELUX 40mm F0.85
Sony ESLR Magic 50mm F0.95 Hyperprime Lens
Sony ESony FE 16-35mm F4 ZA OSS
Voigtlander VMVoigtlander VM 12mm F5.6 Ultra Wide Heliar
Voigtlander VMVoigtlander VM 75mm F1.8 Heliar

Release Notes
 
  • When Photoshop CC 2014’s option to scale the UI 200% is enabled (Edit > Preferences > Experimental Features), the Camera Raw dialog will also be scaled.
  • Known issues:
  • Sometimes the Camera Raw dialog will not scale after the initial Photoshop relaunch to enable the feature. Workaround: relaunch Photoshop again.
  • Some UI flashing/redrawing during interactive operations such as dragging a local adjustment gradient or toggling fullscreen mode.
Bug Fixes:
 
  • Fix crash when rapidly adding corrections with the Spot Removal tool.
  • Fix bug that prevented the Filter Brush cursor from displaying while changing brush size when the Graduated and Radial Filter overlay is turned off.
  • Improve quality of Camera Matching color profiles for the Nikon D810. Fixes visible banding issues with the Camera Standard, Camera Vivid, Camera Landscape, and Camera Monochrome profiles.
Download
 
Adobe Photoshop Camera Raw 8.7 for CC
Adobe Photoshop Camera Raw 8.7 RC for CS6
 
Note: DNG Converter links are on the Camera Raw 8.7 RC for CS6 download page (must click agreement checkmark to see links). [thanks Jan]
 
Adobe's Photoshop Photography Program is only $9.99 per month (Photoshop CC + Lightroom).
Category: Adobe News
Post Date: 10/3/2014 7:29:20 AM CT   Posted By: Sean
Sigma Logo
Sigma just released firmware updates for the following lenses:
 
  • 24-105mm f/4 DG OS HSM
  • 18-200mm f/3.5-6.3 DC MACRO OS HSM
  • 30mm f/1.4 DC HSM
Firmware Modifications (applicable to all)
 
  • Autofocus is supported at any aperture value when used with the Canon Digital Cinema Camera EOS C100.
     
    Note: Before upgrading the firmware of 30mm F1.4 DC HSM A013, please first update your SIGMA Optimization Pro to Ver1.2.0.
Download the Sigma Firmware Updates.
 
B&H carries the Sigma 24-105mm f/4 DG OS HSM, 18-200mm f/3.5-6.3 DC MACRO OS HSM and 30mm f/1.4 DC HSM lenses and the Sigma USB dock.
Category: Sigma News
Post Date: 10/3/2014 6:53:42 AM CT   Posted By: Sean
 Thursday, October 02, 2014
Official Canon EOS 7D Mark II Sample Pictures
Canon Japan has posted its official EOS 7D Mark II sample pictures. (thanks Paul)
 
For what it's worth, the studio portrait sample looks amazingly good – as do several of the other sample pictures. Right now I'm glad I preordered. ;-) [Sean]
 
B&H has the Canon EOS 7D Mark II available for preorder.
Posted to: Canon News
Post Date: 10/2/2014 10:10:42 PM CT   Posted By: Sean

 
From Sigma's YouTube Channel:
 
The SIGMA 150-600mm F5-6.3 DG OS HSM | Sports incorporates our best features ever. We created this movie to explain more about the great features of this superior tele-photo zoom lens.
 
Other Sigma 150-600mm f/5-6.3 DG OS HSM Sports Lens Videos
 
B&H has the Sigma 150-600mm f/5-6.3 DG OS HSM Sports Lens available for preorder.
Post Date: 10/2/2014 8:48:55 AM CT   Posted By: Sean
 Wednesday, October 01, 2014
Nikon Logo
From Nikon:
 
Nikon Latin America, S.A., A New Sales Subsidiary for Imaging Products, is Established to Enhance Nikon's Sales and Marketing Organization in Latin America
 
September 30, 2014 – TOKYO – Nikon Corporation (Kazuo Ushida, President) is pleased to announce the establishment of Nikon Latin America, S.A. in Panama City, Republic of Panama. This new sales and service subsidiary has been established to fortify sales of imaging products, mainly digital cameras, and to enhance after-sales service in Latin America. Operations will commence on October 1, 2014.
 
A number of countries in Latin America have shown increasing economic growths in recent years, and this is one region in which the growth of the digital camera business is expected to continue. To date, Nikon has established sales and service subsidiaries in Mexico and Brazil. Sales and service activities have been performed in other Latin American countries by Nikon Inc., the marketing base in the United States through local distributors. We have established this new subsidiary in order to fortify business and marketing activities in these countries.
 
With the establishment of this new subsidiary, Nikon believes that more strategic and effective marketing, advertising, and promotional activities will lead to increased sales and greater permeation of the Nikon brand, as well as better service for its customers, further increasing Nikon's presence in these regions.
 
Company Overview
 
Name: Nikon Latin America, S.A.
Address: P.H. Oceania Business Plaza, Torre 1000, 42nd Floor, Office 42B, Punta Pacifica, Panama City, Republic of Panama
Capital: US $1 million (approximately ¥ 100 million)
Representative Director: Naoki Onozato, President
No. of employees: 9 at start of operations
Primary activities: Sales of, as well as sales support and after-sales service for imaging products in Latin America (excluding Mexico and Brazil)
Start of operations: October 1, 2014
Annual sales target: Approximately ¥ 3 billion in the first fiscal year
Posted to: Nikon News
Post Date: 10/1/2014 8:58:32 AM CT   Posted By: Sean

 
I usually really like Canon's promotional videos, especially those produced by Canon Australia (great example here). But this is not one of them.
 
In the video, Canon Master Krystle Wright introduces Canon Ambassador Lisa Wikinson to three different lenses – the EF-S 10-18mm f/4.5-5.6 IS STM, EF 50mm f/1.4 USM and EF 70-200mm f/4 L IS USM.
 
And that brings me to the first thing I don't like about this video – Why in the world is a Canon Ambassador ignorant of the usefulness of these lenses in the first place? Aren't Canon Ambassador's supposed to be somewhat familiar with the Canon lens lineup (or at least the capabilities of various types of lenses)? Canon Professional Network describes Ambassadors as "...some of the world’s greatest photographers." Yet one of them has no idea what wide angle, standard telephoto and telephoto zooms are well-suited for?
 
Ludicrous.
 
But that leads me to the biggest thing I don't like about this video – I feel it goes too far in dumbing-down the usefulness of lenses. In the video, Canon Master Krystle Wright boils down the company's entire lineup to three "types" of lenses – landscape, portrait and sport.
 
I think I would have preferred if Canon had stuck with the more prevalent terminology – wide (or ultra-wide) angle, standard telephoto and telephoto zoom. These terms describe the physical aspects of each lens that make it well-suited for various uses rather than pigeonholing the lens to a specific (and very limited) use.
 
I've shot portraits with wide angle lenses, medium telephoto and telephoto zooms. And I often shoot sports with standard and medium telephoto lenses (wider apertures work especially well for dimly-lit gymnasiums). Why Canon would advertise its lenses in this way is beyond my comprehension. :-/ [Sean]
 
Am I being too hard on Canon Australia? Let me know in the comments section below.
 
B&H carries the following lenses:
 
Posted to: Canon News
Post Date: 10/1/2014 8:13:51 AM CT   Posted By: Sean
Drobo Mini 8TB Storage Array
From Drobo:
 
New Drobo Mini 8TB bundle delivers an industry first for protected storage on-the-go
 
SAN FRANCISCO – September 30, 2014 – Connected Data, the creator of the award-winning Drobo line of smart storage solutions, today announces the immediate availability of its new Drobo Mini 8TB bundle that provides customers with a massive amount of storage space in a small, rugged form factor.
 
The Drobo Mini 8TB bundle features four hot-swappable 2.5” drive bays pre-loaded with four Samsung Spinpoint M9T 2TB drives. Like all Drobo products, the Drobo Mini 8TB bundle is built on the award-winning BeyondRAID Technology to ensure that data is not lost in the event of one or two simultaneous drive failures. If a drive does fail, the Mini automatically repairs itself and returns to a protected state while providing full access to all data. New drives can be added or swapped on-the-fly with zero downtime.
 
The Drobo Mini connects via Thunderbolt or USB 3.0 providing flexible, high performance access to data while on the road with the confidence to know that data will be safe and protected against loss. All of these features and capabilities come in a sleek-looking package that weighs just three pounds and is small enough to easily fit into any travel bag.
 
This combination of capacity and extreme durability makes the Drobo Mini ideal for photographers, filmmakers and other creative professionals who can quickly and easily transfer large multimedia files from their devices’ media cards to the Mini while still on location.
 
“Lugging 8TBs of storage to a photo or video shoot was a real challenge before now,” said Rich Harrington, CEO of RHED Pixel and publisher of Photofocus. “While other companies may offer 8TB options, they tend to lack portability and data protection. This makes other solutions impractical for field use by creative pros. The new Drobo Mini 8TB bundle makes it easy to bring a tremendous amount of storage capacity anywhere we need it while still providing the peace-of-mind that comes with Drobo’s unique approach against drive failure.”
 
“The Drobo Mini is the ideal storage array for our new 2TB Samsung Spinpoint M9T hard drives,” said David Frankovich, Director PLM, Samsung HDD division of Seagate Technology. “We’re able to provide Drobo users with the highest-capacity and thinnest storage solution available in today’s market.”
 
Pricing and Availability
The Drobo Mini 8TB bundle is available today at an MSRP of $999 USD through select channel partners.
 
B&H carries Drobo products.
Category: Drobo News
Post Date: 10/1/2014 6:46:12 AM CT   Posted By: Sean
 Tuesday, September 30, 2014

 
From the B&H YouTube Channel:
 
No guarantees you will come out of this presentation a star. But, you will learn some useful tips on working with them. This presentation takes a look at Deborah’s work from the last 35 years of photographing musicians and other people of notoriety.
Post Date: 9/30/2014 9:55:34 AM CT   Posted By: Sean
James and Amy's Steam Punk Engagement Shoot
By Sean Setters
 
A photographer friend of mine – James – recently asked me to shoot his engagement pictures. He and his fiancée were planning a steampunk wedding and wanted engagement pictures to match the theme.
 
If you're you've never heard of "steampunk," check out Wikipedia for a good introduction to the science fiction sub-genre.
 
James and Amy had spent countless hours hand crafting or altering Victorian age clothing, accessories and props. They wanted their engagement photos to showcase their passion for the genre. And considering James is a fellow photographer, I really wanted to bring my A-game to this shoot.
 
We planned the shoot for the late afternoon. I arrived at the location about 30 minutes early to scout out the location, determine my shooting angles and set up my gear. This is an important step if you shoot with off-camera flash – arrive early. Setting up light stands, wireless triggers, light modifiers and power options is time consuming. Arriving early allows me to hit the ground running once your clients arrive fresh on the set.
 
While setting up I realized that it was hotter than I thought it would be when I planned the shoot. About 20 minutes into setup I was already sweating through my t-shirt. I knew James and Amy would be wearing multiple layers of clothing (they had sent me a preview of their outfits). If I was already hot, they were going to be much more uncomfortable than I was.
 
I decided to purchase a few cold bottles of water from a nearby food vendor so that my clients could stay hydrated throughout the shoot. It was a small – but certainly appreciated – touch.
 
One big challenge for the location was that the front of the train faced the setting sun. This meant that my subjects would be staring straight into the sun whenever they looked into the direction of the camera. This caused two problems: 1) the subjects would be squinting and 2) the direct sunlight would make them even hotter in their multiple layers of clothing.
 
To combat these issues, I set up large 64" umbrella behind the camera's position so that it shaded my subjects from the sun. The umbrella didn't shade them completely, but it allowed the subjects to pose comfortably while the sun was making its way over the horizon in front of them. The shade umbrella also had another benefit – it provided a blank canvas to work with as far as lighting is concerned. It converted the sun into an ambient base instead of limiting it for use as a main light. That means I could position my main light anywhere to sculpt the scene as I saw fit while simply adjusting my shooting variables to obtain the base exposure I wanted (soft, ambient fill light on my subjects).
 
In short, here are the three things I did to help keep my subjects comfortable on this shoot:
 
  • Arrived early to set up equipment
  • Provided cold water to the clients to combat the hot afternoon
  • Used an umbrella to shade my subjects so that they weren't staring into the sun
And those small things combined to keep my subjects happy on this shoot. Throughout the shoot, James and Amy stayed fresh, fun and full of ideas. And it really paid off in the end.
 
If you'd like more details on the lighting setup, check out my description below the picture on Flickr.
Post Date: 9/30/2014 8:17:44 AM CT   Posted By: Sean
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