Friday, January 10, 2014
Ready to hit the ground running in 2014? The 2014 Photo Business Plan Workbook
is a step-by-step guide to help you focus your business strategy, target the photography clients you want, and rev up your income this year.
Get strategies and concrete examples to help you:
- Define your products & services
- Determine your audience and addressable market
- Create a marketing plan
- Fix your finances
- Tune-up your website
- Build your Search Engine Optimization
- Get social
- Create an advisory group
- Follow up with old clients
Build your photo business plan and stick to it. Get started with these smart business tips packed into an easy-to-read workbook.
Download your copy today!
Post Date: 1/10/2014 8:13:09 AM CT Posted By: Sean
Wednesday, December 11, 2013
In "The Photographer’s Guide to Facebook," we break down tactics to help you increase awareness about your photography, engage potential clients, and encourage word-of-mouth referrals.
Learn how you can use Facebook to attract followers by:
- Showcasing your personality with a behind-the-scenes look at your latest shoot.
- Sharing great blogs, stories, and videos from outside sources that your audience will enjoy.
- Asking interesting questions to inspire conversation on your page.
- Offering giveaways and coupons to get people fired up about your products and services.
We also share some great examples of pages from photographers who have successfully used Facebook to build and grow their audience - and their client base - using simple, low cost strategies from posting regularly to showcasing images in a compelling way.
Get the free guide now!
Post Date: 12/11/2013 10:13:10 AM CT Posted By: Sean
Friday, November 15, 2013
Action photographer David Bergman has made a name for himself for everything from his iconic shots of Bon Jovi on tour to his GigaPan image of President Obama’s first inauguration. He’s shot for Sports Illustrated, MLB.com, CBS, The Travel Channel, The Washington Post, The Miami Herald, numerous musicians and record labels, and has even started a series of workshops.
But, this self-professed “band geek” didn’t set out to be a photographer at the beginning. In this webinar on Tuesday, Nov. 19th at 4pm EST, learn directly from David as he tells his story about making the move from music production major to full-time staff photographer to freelancer. During this webinar you'll learn from David's own experience:
- What the transition from going to full-time to freelance can be like
- How to leverage professional relationships to get more work
- Why learning new techniques keeps your work relevant
- What it’s really like to hang around and photograph a stadium packed show with Bon Jovi
Date: Tuesday, November 19
Time: 4:00pm EST
Post Date: 11/15/2013 3:47:53 PM CT Posted By: Sean
Wednesday, November 13, 2013
From Photoshelter: Learn the pros & cons of 25+ photo contests worldwide
With literally hundreds of photo contests out there to choose from, how do you pick the right one to enter? And, how do you improve your chances of winning? In our latest guide, The Photographer’s Guide to Photo Contests
, we review more than 25 of the most popular photo competitions worldwide, including insights on which are worth your while, and which to avoid.
Discover the pros and cons of each competition, including the:
- Red Bull Illume Image Quest
- World Press Photo Contest
- Wildlife Photographer of the Year
- International Photography Awards
- Communication Arts Photography Competition
- Aperture Portfolio Prize
- Plus many more!
We award each a grade, A-F, based on factors like entry fee, prizes and promised exposure, plus provide feedback from past winners. Use this guide as a resource to pick and choose contests that are best for you and your goals as a photographer.
Get the free guide via email.
Post Date: 11/13/2013 9:33:41 AM CT Posted By: Sean
Tuesday, October 22, 2013
In this webinar Jared Bauman, Founder and President of ShootDotEdit, will discuss workflow best practices and how achieving high levels of efficiency after the shoot can be your key to not only keeping clients returning but gaining new ones as well.
He'll walk you through creating a post-shoot process that works for you, identifying the steps that are your obstacles to being more productive, and -- importantly -- how outsourcing parts of your work to professionals can actually help you grow your business.
Join us and learn from Jared:
- How to tailor your workflow so you can put more focus on what you truly love to do
- How to identify pain points, and what bottlenecks you encounter from shoot to delivery
- Outsourcing portions of your workflow: what ShootDotEdit provides for photographers
Date: Wednesday, October 23rd
Time: 4:00pm Eastern
Post Date: 10/22/2013 1:23:47 PM CT Posted By: Sean
Tuesday, October 15, 2013
Eric Cheng spent over 10 years mastering underwater photography before deciding to try his hand at aerial videography. Now he’s already turning the industry on its head with a new innovation that allows photographers to capture above-ground footage without the massive expense of a helicopter.
With a background in computer science, and having been the previous Director of Photography at Lytro, Eric has a deep investment in the progression of both photography and technology. For his aerial work Eric experimented with an ordinary radio controlled drone and a simple GoPro Hero. The electronic gimbal he created with a friend is what keeps every shot flawless, unaffected by the wind, and absolutely stunning.
In this webinar we’ll talk to Eric about this incredible alternative to the traditional aerial photography methods, his work both underwater and above ground, and what gear is involved. Date:
Wednesday, October 16thTime:
4:00pm Eastern Register Now Topics to be Covered:
- How Eric got into aerial photography
- FAA rules and regulations you should watch out for
- How to create your own drone videography on a low, medium or high budget
Post Date: 10/15/2013 10:55:24 AM CT Posted By: Sean
Thursday, September 26, 2013
Tuesday, September 17, 2013
From Photoshelter: Industry leaders including the Rolling Stone photo editor and the secretary of the World Press Photo Competition discuss the business of photography, September 26th - 27th. New York, NY – September 17, 2013
– PhotoShelter is thrilled to host six 45-minute Luminance seminars at Photoville NYC September 26 - 27, 2013 in Brooklyn, New York. Photoville is a pop-up photo destination, featuring a mix of exhibitions, lectures, hands-on workshops, night-time projections, food trucks, and more.The full schedule of PhotoShelter's free seminars, plus links to register, can be viewed here: http://bit.ly/luminancephotoville
In the spirit of PhotoShelter’s Luminance 2012 which brought together top creatives, technologists and innovators to explore the intersection of business, technology, culture, and photography, the six Photoville Luminance seminars will showcase topics ranging from iPhoneography to a behind-the-scenes look at shooting for Rolling Stone to guerilla marketing for photographers. Panelists include:
- Renowned conflict and editorial photographer, Ben Lowy
- Rolling Stone Photo Editor, Deborah Dragon
- Award-winning editorial photographer, Peter Yang
- Secretary of the World Press Photo Competition, Stephen Mayes
- International Photo Editor at TIME, Patrick Witty
- Publisher of aCurator.com, Julie Grahame
Speakers with different backgrounds and viewpoints will present on the same panels to provide the audience with a full spectrum of ideas and insights on the business of photography. Interested attendees can register for panels here.
PhotoShelter will also host a Peer Review Happy Hour on Friday, September 27th, from 5:30 pm - 7:00 pm ET at the Photoville Beer Garden. Photographers are encouraged to bring their portfolio, grab a beer, and provide feedback in this informal portfolio review. The first drink is on PhotoShelter and it’s free to attend, but photographers need to register here.
Post Date: 9/17/2013 9:36:13 AM CT Posted By: Sean
Monday, September 16, 2013
From Photoshelter: The Wedding Photographer’s Pre-Event Checklist with Michael Duval
As a wedding photographer, you’re likely fun, bubbly and creative – but are you also exceedingly organized? Do you start preparing for a wedding months ahead of the actual date?
If you answered “no” or even “sometimes” to either of these questions, then you need Boston-based wedding photographer Mike Duval’s pre-event checklist in your back pocket. Mike has been shooting weddings with his wife (true story!) for the last eight years, and has found himself in enough sticky situations to know that you can never plan too much for the big day.
In this live webinar on Tuesday, September 17th
at 4pm ET, Mike will take us through his pre-wedding prep list, starting from the time of booking up to the wedding day. He’ll cover:
- Venue scouting: what to look for when researching online and during the site visit
- Pre-wedding questionnaire: what to ask the couple before and on the big day
- Gear checklist: must-have equipment for shooting weddings
- Customer service: little things that can help put you and your clients at ease
Join us for this webinar, co-hosted by PhotoShelter and LensProToGo, and never be underprepared for a wedding again.
Post Date: 9/16/2013 11:58:29 AM CT Posted By: Sean
Monday, September 9, 2013
From Photoshelter: Staying Safe Abroad: Lessons From Ami Vitale & Elizabeth Dalziel
Whether you’re shooting in an unfamiliar location or conflict area, photographers traveling abroad need to smart, vigilant, and prepared for dangerous situations. Many photographers might not receive formal training before going abroad, so it’s more important than ever to do your own research and determine what you need to stay safe. And after visiting more than 100 countries between them, photojournalists Ami Vitale and Elizabeth Dalziel have learned some vital lessons on how to protect themselves in a number of different precarious situations.
In this live webinar on Tuesday, September 10th at 4pm ET, Ami and Elizabeth will draw on their many years of experience to share their recommendations for those who find themselves working in difficult environments. They’ll discuss:
- The importance of finding a trustworthy guide
- The actual cost of staying safe and buying protection
- The value of networking with other photographers
- Lessons learned from personal experience in mobs, unstable areas, and war zones
Join us on Tuesday, September 10th at 4pm ET for this very special webinar with Ami Vitale and Elizabeth Dalziel!
Post Date: 9/9/2013 2:17:42 PM CT Posted By: Sean
Wednesday, August 28, 2013
Thursday, August 1, 2013
Photoshelter recently interviewed Brad Smith, Director of Photography at Sports Illustrated
, for their Growing Your Sports Photography Business Guide
During the interview, Smith provides some insight into what he looks for when hiring photographers for Sports Illustrated
. The article contains great information for anyone hoping to catch the eyes of a national publication.
From the Photoshelter Blog
"What makes a good freelance hire for Sports Illustrated?
I have three major needs. First, and most importantly, I look for somebody who has really good, unique, and visually interesting content that shows they have a relationship with the subject. I want to know that a photographer has a knack for photography, that it’s not all about technique and post-production. Photographers fall into that trap. They rely on certain technology, cameras, lighting or Photoshop, etc. That’s all-important, but you have to have some kind of a relationship with a subject to show something a little more organic."
See the rest of the interview at the Photoshelter Blog.
Post Date: 8/1/2013 8:18:46 AM CT Posted By: Sean
Wednesday, July 24, 2013
Post Date: 7/24/2013 11:44:11 AM CT Posted By: Sean
Wednesday, April 24, 2013
Our new guide, Creating a Successful Photography Portfolio
, is packed with tips from top photography consultants to help you build a better online portfolio to attract clients and win more jobs. In this guide, you’ll learn:
- 11 secrets to a successful photography portfolio website
- 8 portfolio do’s and don’ts
- Tips to set the right tone and attract dream clients
- How you can win jobs by showcasing personal projects
- And more!
Plus, Be Entered to Win a Free Website Image Edit!
Download the guide and also be entered to win a free Website Image Edit* with top photography consultant Amanda Sosa Stone courtesy of our friends at Agency Access. The winner will be announced on Wednesday, May 1, 2013.
*The Website Image Edit includes a review of 250-500 images for your website edit. The winner will be notified by PhotoShelter on May 1, 2013 and have until May 1, 2014 to set up a consulting session with Agency Access’ Amanda Sosa Stone.
Click here to download the "Creating a Successful Photography Portfolio Guide".
Post Date: 4/24/2013 2:46:50 PM CT Posted By: Sean
Wednesday, March 27, 2013
: The Photographer's Guide to Copyright
by PhotoShelter and the American Society of Media Photographers (ASMP)
Navigating copyright can be a daunting task. So, we’ve partnered with the experts at ASMP to break down this important subject and help you, the photographer, take the necessary steps to protect your work.
- Discover your 6 exclusive rights under copyright law.
- Learn how to secure your photos and avoid infringement.
- Get tips to register your work through the U.S. Copyright Office.
- Understand steps to take if you are infringed.
Get the guide here.
Post Date: 3/27/2013 1:40:49 PM CT Posted By: Sean
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